{"id":235,"count":19,"description":"Ki\u1ebfn Th\u1ee9c T\u00e2m l\u00fd & h\u00e0nh vi kh\u00e1ch h\u00e0ng: Bao g\u1ed3m c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan v\u1ec1 t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng, hai kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong l\u0129nh v\u1ef1c marketing v\u00e0 kinh doanh. T\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng suy ngh\u0129, c\u1ea3m x\u00fac, quan \u0111i\u1ec3m, th\u00e1i \u0111\u1ed9, v\u00e0 \u0111\u1ed9ng c\u01a1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u, ho\u1eb7c th\u00f4ng tin n\u00e0o \u0111\u00f3 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, c\u00e1 nh\u00e2n. H\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n trong qu\u00e1 tr\u00ecnh ti\u00eau d\u00f9ng, bao g\u1ed3m quan s\u00e1t, t\u00ecm ki\u1ebfm, so s\u00e1nh, l\u1ef1a ch\u1ecdn, mua, s\u1eed d\u1ee5ng, v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Vi\u1ec7c nghi\u00ean c\u1ee9u t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n, v\u00e0 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 kinh doanh ph\u00f9 h\u1ee3p, t\u0103ng c\u01b0\u1eddng s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. \r\nC\u00e1c b\u00e0i vi\u1ebft s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m, m\u1ee5c \u0111\u00edch, ph\u01b0\u01a1ng ph\u00e1p, c\u00f4ng c\u1ee5, v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng.","link":"https:\/\/masterskills.org\/blog\/category\/ky-nang-ban-hang\/tam-ly-hanh-vi-khach-hang","name":"T\u00e2m l\u00fd & h\u00e0nh vi kh\u00e1ch h\u00e0ng","slug":"tam-ly-hanh-vi-khach-hang","taxonomy":"category","parent":196,"meta":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories\/235"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories\/196"}],"wp:post_type":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts?categories=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}