{"id":10582,"date":"2023-11-30T02:55:46","date_gmt":"2023-11-30T02:55:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/brainstorm-la-gi-cach-brainstorm-hieu-qua-va-dieu-nen-tranh.html"},"modified":"2023-12-21T20:17:29","modified_gmt":"2023-12-21T13:17:29","slug":"brainstorm-la-gi-cach-brainstorm-hieu-qua-va-dieu-nen-tranh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/brainstorm-la-gi-cach-brainstorm-hieu-qua-va-dieu-nen-tranh.html","title":{"rendered":"Brainstorm l\u00e0 g\u00ec? C\u00e1ch brainstorm hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u n\u00ean tr\u00e1nh"},"content":{"rendered":"<div class=\"entry-content\">\n<p>Trong m\u1ed7i cu\u1ed9c ch\u1ea1y \u0111ua qu\u1ea3ng c\u00e1o, marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p brainstorm lu\u00f4n l\u00e0 chi\u1ebfc ch\u00eca kh\u00f3a v\u00e0ng \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng. Nh\u01b0ng ch\u1eafc h\u1eb3n nhi\u1ec1u b\u1ea1n \u0111\u1ecdc v\u1eabn c\u00f2n m\u01a1 h\u1ed3 brainstorm l\u00e0 g\u00ec? Brainstorm c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o? C\u00f9ng theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi nh\u00e9!<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"nbspBrainstorm_la_gi\">\u00a0Brainstorm l\u00e0 g\u00ec?<\/span><\/h2>\n<blockquote class=\"wp-block-quote\">\n<p><strong>\u201cBrainstorm hay \u0111\u1ed9ng n\u00e3o l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 trong \u0111\u00f3 c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c \u0111\u01b0a ra m\u1ed9t c\u00e1ch tho\u1ea3i m\u00e1i m\u00e0 kh\u00f4ng s\u1ee3 b\u1ea5t k\u1ef3 \u0111\u00e1nh gi\u00e1 n\u00e0o\u201d.<\/strong><\/p>\n<\/blockquote>\n<p>Thu\u1eadt ng\u1eef brainstorm l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a: Brain (n\u00e3o b\u1ed9) + Storm (b\u00e3o). Tuy nhi\u00ean, hi\u1ec3u ch\u00ednh x\u00e1c th\u00ec brainstorm c\u00f3 ngh\u0129a l\u00e0 s\u1ef1 khai th\u00e1c, s\u1ef1 \u0111\u1ed9ng n\u00e3o nh\u1eb1m \u0111\u01b0a ra c\u00e1c s\u00e1ng ki\u1ebfn, \u00fd t\u01b0\u1edfng t\u1eeb \u0111\u00f3 ch\u1ecdn l\u1ecdc \u0111\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 cho m\u1ed9t v\u1ea5n \u0111\u1ec1.<\/p>\n<p>Brainstorming th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0:<\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o: L\u00ean \u00fd t\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o cho c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/li>\n<li>Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1: \u0110\u1ed9ng n\u00e3o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00f3 kh\u0103n, \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng \u0111\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p m\u1edbi.<\/li>\n<li>Qu\u1ea3n l\u00fd quy tr\u00ecnh: Brainstorm s\u1ebd n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd, \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1eed l\u00fd s\u1ea3n ph\u1ea9m.<\/li>\n<li>X\u00e2y d\u1ef1ng ho\u1ea1t \u0111\u1ed9ng nh\u00f3m: Brainstorm t\u1ea1o ra s\u1ef1 chia s\u1ebb, trao \u0111\u1ed5i \u00fd t\u01b0\u1edfng v\u00e0 khuy\u1ebfn kh\u00edch c\u00e1c th\u00e0nh vi\u00ean r\u00e8n luy\u1ec7n t\u01b0 duy.<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5 v\u1ec1 brainstorming<\/p>\n<ul>\n<li>\u0110\u1ed9ng n\u00e3o l\u00e0 \u0111i\u1ec1u ph\u1ed5 bi\u1ebfn trong ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o, v\u00e0 tr\u00ean th\u1ef1c t\u1ebf thu\u1eadt ng\u1eef n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t ra b\u1edfi m\u1ed9t chuy\u00ean gia ti\u1ebfp th\u1ecb. V\u00ed d\u1ee5 v\u1ec1 brainstorming trong marketing l\u00e0 m\u1ed9t nh\u00f3m c\u00e1c nh\u00e2n vi\u00ean ti\u1ebfp th\u1ecb c\u00f9ng nhau \u0111\u01b0a ra \u00fd t\u01b0\u1edfng cho m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u1edbi nh\u1eb1m t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<\/ul>\n<ul>\n<li>\u0110\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf, k\u1ef9 s\u01b0 v\u00e0 nh\u00e2n vi\u00ean ti\u1ebfp th\u1ecb c\u00f9ng nhau l\u00ean \u00fd t\u01b0\u1edfng v\u1ec1 vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0 t\u00ednh n\u0103ng ti\u00ean ti\u1ebfn. C\u00e1c \u00fd t\u01b0\u1edfng c\u1ee9 th\u1ebf \u0111\u01b0\u1ee3c \u0111\u01b0a ra m\u00e0 kh\u00f4ng s\u1ee3 b\u1ea5t k\u1ef3 s\u1ef1 ph\u00e1n x\u00e9t n\u00e0o.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span id=\"Loi_ich_cua_brainstorm_la_gi\">L\u1ee3i \u00edch c\u1ee7a brainstorm l\u00e0 g\u00ec?<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span id=\"Khuyen_khich_su_sang_tao\">Khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o<\/span><\/h3>\n<p>B\u1eb1ng c\u00e1ch t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi c\u00f3 quan \u0111i\u1ec3m v\u00e0 kinh nghi\u1ec7m kh\u00e1c nhau, brainstorming t\u1ea1o ra nhi\u1ec1u \u00fd t\u01b0\u1edfng \u0111a d\u1ea1ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong nh\u1eefng t\u00ecnh hu\u1ed1ng m\u00e0 v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f4ng c\u00f3 gi\u1ea3i ph\u00e1p r\u00f5 r\u00e0ng. Nh\u00f3m c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn kh\u00e1c nhau v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c n\u1ebfu kh\u00f4ng c\u00f3 \u00fd ki\u1ebfn \u200b\u200b\u0111\u00f3ng g\u00f3p c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Khuyen_khich_su_hop_tac\">Khuy\u1ebfn kh\u00edch s\u1ef1 h\u1ee3p t\u00e1c<\/span><\/h3>\n<p>\u0110\u1ed9ng n\u00e3o nh\u00f3m c\u00f3 th\u1ec3 gi\u00fap t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a nh\u00f3m. N\u00f3 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia, khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y nh\u01b0 th\u1ec3 \u00fd t\u01b0\u1edfng v\u00e0 \u00fd ki\u1ebfn \u200b\u200b\u0111\u00f3ng g\u00f3p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng v\u00e0 \u0111\u00e1nh gi\u00e1 cao. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t h\u01a1n gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m v\u00e0 th\u00fac \u0111\u1ea9y tinh th\u1ea7n l\u00e0m vi\u1ec7c nh\u00f3m. H\u1ee3p t\u00e1c c\u0169ng c\u00f3 ngh\u0129a l\u00e0 m\u1ed7i ng\u01b0\u1eddi c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, d\u1eabn \u0111\u1ebfn nh\u1eefng gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o h\u01a1n n\u1eefa.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Moi_y_tuong_deu_duoc_chap_nhan\">M\u1ecdi \u00fd t\u01b0\u1edfng \u0111\u1ec1u \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn<\/span><\/h3>\n<p>N\u1ebfu \u0111\u00e3 hi\u1ec3u brainstorm ngh\u0129a l\u00e0 g\u00ec th\u00ec c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng \u00fd ki\u1ebfn \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng bao gi\u1edd sai; ch\u00fang ch\u1ec9 l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng. Nh\u1edd \u0111\u00f3, b\u1ea1n c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 \u0111\u01b0a ra \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh tr\u01b0\u1edbc nh\u00f3m m\u00e0 kh\u00f4ng s\u1ee3 th\u1ea5t b\u1ea1i hay b\u1ecb ch\u1ebf gi\u1ec5u. \u0110\u00f4i khi \u201cnh\u1eefng ng\u01b0\u1eddi kh\u00f4ng chuy\u00ean\u201d l\u1ea1i c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng hay nh\u1ea5t v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1c chuy\u00ean gia b\u1eb1ng nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00e1c th\u01b0\u1eddng c\u1ee7a h\u1ecd.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Tao_ra_su_dong_thuan_cho_giai_phap_cuoi_cung\">T\u1ea1o ra s\u1ef1 \u0111\u1ed3ng thu\u1eadn cho gi\u1ea3i ph\u00e1p cu\u1ed1i c\u00f9ng<\/span><\/h3>\n<p>Khi m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y h\u1ecd l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u1ee7ng h\u1ed9 gi\u1ea3i ph\u00e1p cu\u1ed1i c\u00f9ng h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong nh\u1eefng t\u00ecnh hu\u1ed1ng c\u00f3 th\u1ec3 c\u00f3 s\u1ef1 c\u1ea3n tr\u1edf s\u1ef1 thay \u0111\u1ed5i.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Cac_buoc_brainstorm_hieu_qua\">C\u00e1c b\u01b0\u1edbc brainstorm hi\u1ec7u qu\u1ea3<\/span><\/h3>\n<p>Brainstorm \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong h\u1ecdc t\u1eadp v\u00e0 c\u00f4ng vi\u1ec7c. V\u00ec \u0111\u00e2y c\u0169ng l\u00e0 c\u00e1ch th\u00fac \u0111\u1ea9y t\u01b0 duy v\u00e0 \u0111\u01b0a \u0111\u1ebfn c\u00e1ch l\u00e0m vi\u1ec7c s\u00e1ng t\u1ea1o, hi\u1ec7u qu\u1ea3 h\u01a1n. D\u00f9 theo nh\u00f3m hay c\u00e1 nh\u00e2n, n\u1ebfu th\u1ef1c hi\u1ec7n brainstorm \u0111\u00fang b\u01b0\u1edbc, b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi.<\/p>\n<p>H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c b\u01b0\u1edbc brainstorm l\u00e0 g\u00ec nh\u00e9.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Buoc_1_Xac_dinh_van_de_can_duoc_brainstorm\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c brainstorm<\/span><\/h3>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 m\u00e0 bu\u1ed5i brainstorm s\u1ebd gi\u1ea3i quy\u1ebft. V\u1ea5n \u0111\u1ec1 c\u00e0ng c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cL\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho c\u00e1c d\u1ecbch v\u1ee5?\u201d ho\u1eb7c \u201cL\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 t\u0103ng s\u1ea3n l\u01b0\u1ee3ng?\u201d th\u00ec b\u1ea1n c\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Buoc_2_Xac_dinh_cac_quy_dinh_trong_cuoc_brainstorming\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh c\u00e1c quy \u0111\u1ecbnh trong cu\u1ed9c brainstorming<\/span><\/h3>\n<p>H\u00e3y l\u1ef1a ch\u1ecdn ra m\u1ed9t tr\u01b0\u1edfng nh\u00f3m \u0111i\u1ec1u h\u00e0nh v\u00e0 th\u01b0 k\u00fd ghi ch\u00e9p to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh th\u1ea3o lu\u1eadn c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<p>V\u00e0 c\u00f3\u00a0m\u1ed9t s\u1ed1 quy t\u1eafc c\u1ea7n \u0111\u01b0\u1ee3c tho\u1ea3 thu\u1eadn tr\u01b0\u1edbc nh\u01b0:<\/p>\n<ul>\n<li>T\u00f4n tr\u1ecdng \u00fd ki\u1ebfn c\u1ee7a nhau.<\/li>\n<\/ul>\n<ul>\n<li>M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 quy\u1ec1n l\u1ee3i v\u00e0 ngh\u0129a v\u1ee5 \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng.\u00a0<\/li>\n<li>Kh\u00f4ng c\u00f3 h\u00e0nh \u0111\u1ed9ng c\u1ea3n tr\u1edf, ph\u00e1n x\u00e9t \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.\u00a0<\/li>\n<li>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u bu\u1ed5i brainstorm h\u00e3y gi\u1edbi h\u1ea1n th\u1eddi gian v\u00e0 ng\u01b0ng khi h\u1ebft gi\u1edd.<\/li>\n<li>T\u1eadp trung l\u1eafng nghe v\u00e0 ph\u1ea3n h\u1ed3i \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"Buoc_3_Chia_se_va_ghi_chep_lai_y_kien\">B\u01b0\u1edbc 3: Chia s\u1ebb v\u00e0 ghi ch\u00e9p l\u1ea1i \u00fd ki\u1ebfn<\/span><\/h3>\n<p>N\u1ebfu brainstorming theo nh\u00f3m, khi m\u1ecdi ng\u01b0\u1eddi l\u1ea7n l\u01b0\u1ee3t chia s\u1ebb suy ngh\u0129, \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh. L\u00fac n\u00e0y, ngo\u00e0i th\u01b0 k\u00fd th\u00ec c\u00e1c th\u00e0nh vi\u00ean c\u0169ng c\u00f3 th\u1ec3 ghi l\u1ea1i v\u00e0 b\u00ecnh lu\u1eadn \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Buoc_4_Sang_loc_y_tuong\">B\u01b0\u1edbc 4: S\u00e0ng l\u1ecdc \u00fd t\u01b0\u1edfng<\/span><\/h3>\n<p>Sau khi m\u1ecdi ng\u01b0\u1eddi ho\u1eb7c c\u00e1 nh\u00e2n \u0111\u00e3 chia s\u1ebb \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh, h\u00e3y suy ngh\u0129 k\u1ef9 v\u1ec1 ch\u00fang, k\u1ebft h\u1ee3p nh\u1eefng \u00fd t\u01b0\u1edfng t\u01b0\u01a1ng t\u1ef1 v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Buoc_5_Danh_gia_xay_dung_va_rut_ra_ket_luan\">B\u01b0\u1edbc 5: \u0110\u00e1nh gi\u00e1, x\u00e2y d\u1ef1ng v\u00e0 r\u00fat ra k\u1ebft lu\u1eadn<\/span><\/h3>\n<p>L\u00fac n\u00e0y c\u1ea3 nh\u00f3m s\u1ebd c\u00f9ng \u0111\u00e1nh gi\u00e1 l\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c \u00fd ki\u1ebfn \u200bxem l\u1ef1a ch\u1ecdn n\u00e0o h\u1ee3p l\u00fd nh\u1ea5t. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi cu\u1ed1i c\u00f9ng.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Cac_ky_thuat_duoc_su_dung_trong_qua_trinh_brainstorming\">C\u00e1c k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong qu\u00e1 tr\u00ecnh brainstorming<\/span><\/h2>\n<p>\u00c1p d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap qu\u00e1 tr\u00ecnh brainstorming \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. M\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n<ul>\n<li>K\u1ef9 n\u0103ng t\u01b0 duy ng\u01b0\u1ee3c: \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 suy ngh\u0129 tr\u00e1i ng\u01b0\u1ee3c v\u1edbi nh\u1eefng l\u1eadp lu\u1eadn ban \u0111\u1ea7u c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 gi\u1ea3i ph\u00e1p \u0111\u1ed9c \u0111\u00e1o v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<ul>\n<li>Starburst: ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi thay v\u00ec t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi.<\/li>\n<\/ul>\n<ul>\n<li>K\u1ef9 thu\u1eadt b\u1eadc thang: Qu\u00e1 tr\u00ecnh b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi ho\u1eb7c v\u1ea5n \u0111\u1ec1 cho c\u1ea3 nh\u00f3m v\u00e0 sau \u0111\u00f3 y\u00eau c\u1ea7u h\u1ea7u h\u1ebft m\u1ecdi th\u00e0nh vi\u00ean trong nh\u00f3m r\u1eddi kh\u1ecfi ph\u00f2ng, \u0111\u1ec3 l\u1ea1i hai th\u00e0nh vi\u00ean c\u00f3 m\u1eb7t. Hai th\u00e0nh vi\u00ean c\u00f2n l\u1ea1i n\u00e0y c\u00f9ng nhau chia s\u1ebb \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh trong khi nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i trong nh\u00f3m \u0111\u1ee3i b\u00ean ngo\u00e0i, cho \u0111\u1ebfn khi ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i ch\u1ec9 \u0111\u1ea1o m\u1ed9t \u0111\u1ed3ng \u0111\u1ed9i b\u00ean ngo\u00e0i tham gia c\u00f9ng c\u1ea3 hai v\u00e0o b\u00ean trong.<\/li>\n<\/ul>\n<ul>\n<li>Round \u2013 robin brainrtorming: \u0110\u1ec3 \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt \u0111\u1ed9ng n\u00e3o n\u00e0y, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c cho m\u1ecdi ng\u01b0\u1eddi ng\u1ed3i th\u00e0nh v\u00f2ng tr\u00f2n. Sau \u0111\u00f3, tr\u01b0\u1edfng nh\u00f3m ho\u1eb7c ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i s\u1ebd \u0111\u1eb7t c\u00e2u h\u1ecfi ho\u1eb7c \u0111\u01b0a ra y\u00eau c\u1ea7u v\u1ec1 \u00fd t\u01b0\u1edfng v\u00e0 y\u00eau c\u1ea7u m\u1ecdi ng\u01b0\u1eddi trong v\u00f2ng tr\u00f2n \u0111\u00f3ng g\u00f3p t\u1eebng ng\u01b0\u1eddi m\u1ed9t.<\/li>\n<\/ul>\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nh\u00f3m c\u00f3 quy m\u00f4 t\u1eeb trung b\u00ecnh \u0111\u1ebfn l\u1edbn, nh\u1eefng nh\u00f3m c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng th\u00e0nh vi\u00ean tr\u1ea7m l\u1eb7ng h\u01a1n ho\u1eb7c cho b\u1ea5t k\u1ef3 nh\u00f3m n\u00e0o c\u00f3 s\u1ef1 m\u1ea5t c\u00e2n b\u1eb1ng \u0111\u00e1ng ch\u00fa \u00fd trong \u0111\u00f3ng g\u00f3p s\u00e1ng t\u1ea1o.<\/p>\n<ul>\n<li>Rolestorming: Ph\u01b0\u01a1ng ph\u00e1p brainstorming n\u00e0y khuy\u1ebfn kh\u00edch c\u00e1c c\u00e1 nh\u00e2n bu\u00f4ng b\u1ecf nh\u1eefng b\u1ea5t an c\u00e1 nh\u00e2n trong khi chia s\u1ebb \u00fd t\u01b0\u1edfng b\u1eb1ng c\u00e1ch \u0111\u00f3ng vai m\u1ed9t nh\u00e2n v\u1eadt. Vi\u1ec7c nh\u1eadp vai khuy\u1ebfn kh\u00edch c\u00e1c c\u00e1 nh\u00e2n thu th\u1eadp \u00fd t\u01b0\u1edfng t\u1eeb m\u1ed9t g\u00f3c nh\u00ecn kh\u00e1c.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span id=\"Cac_loi_can_tranh_khi_brainstorming_la_gi\">C\u00e1c l\u1ed7i c\u1ea7n tr\u00e1nh khi brainstorming l\u00e0 g\u00ec?<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span id=\"Khong_chia_se_chu_de_truoc_khi_brainstorm\">Kh\u00f4ng chia s\u1ebb ch\u1ee7 \u0111\u1ec1 tr\u01b0\u1edbc khi brainstorm<\/span><\/h3>\n<p>L\u00e0m sao c\u00e1c th\u00e0nh vi\u00ean c\u00f3 th\u1ec3 ngh\u0129 ra nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ea7u ti\u00ean n\u1ebfu h\u1ecd kh\u00f4ng bi\u1ebft ch\u1ee7 \u0111\u1ec1 l\u00e0 g\u00ec? Do \u0111\u00f3 h\u00e3y chia s\u1ebb ch\u1ee7 \u0111\u1ec1 brainstorm v\u1edbi nh\u00f3m \u00edt nh\u1ea5t m\u1ed9t ng\u00e0y tr\u01b0\u1edbc phi\u00ean h\u1ecdp ho\u1eb7c th\u1eadm ch\u00ed t\u1ed1t h\u01a1n l\u00e0 c\u00f9ng v\u1edbi l\u1eddi m\u1eddi brainstorm. B\u1eb1ng c\u00e1ch \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 suy ngh\u0129 tr\u01b0\u1edbc v\u1ec1 ch\u1ee7 \u0111\u1ec1.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Chu_de_qua_rong\">Ch\u1ee7 \u0111\u1ec1 qu\u00e1 r\u1ed9ng<\/span><\/h3>\n<p>C\u00f3 bao gi\u1edd b\u1ea1n c\u00f3 m\u1ed9t bu\u1ed5i brainstorming t\u1ed1n nhi\u1ec1u th\u1eddi gian nh\u01b0ng cu\u1ed1i c\u00f9ng l\u1ea1i kh\u00f4ng c\u00f3 \u00fd t\u01b0\u1edfng n\u00e0o h\u1eefu \u00edch. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 v\u00ec ch\u1ee7 \u0111\u1ec1 qu\u00e1 r\u1ed9ng. Th\u1ebf n\u00ean, ch\u1ee7 \u0111\u1ec1 c\u1ee7a bu\u1ed5i brainstorming c\u1ea7n c\u1ee5 th\u1ec3.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Nhung_nguoi_tham_gia_brainstorm_deu_la_nguoi_trong_cuoc\">Nh\u1eefng ng\u01b0\u1eddi tham gia brainstorm \u0111\u1ec1u l\u00e0 ng\u01b0\u1eddi trong cu\u1ed9c<\/span><\/h3>\n<p>N\u1ebfu \u0111\u00e3 qu\u00e1 quen v\u1edbi \u0111i\u1ec1u g\u00ec \u0111\u00f3, ch\u00fang ta th\u01b0\u1eddng c\u00f3 t\u1ea7m nh\u00ecn h\u1ea1n ch\u1ebf. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c m\u1eddi nh\u1eefng ng\u01b0\u1eddi ch\u01b0a quen v\u1edbi ch\u1ee7 \u0111\u1ec1 tham gia bu\u1ed5i brainstorm c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u h\u1eefu \u00edch. H\u1ecd th\u01b0\u1eddng c\u00f3 nh\u1eefng quan \u0111i\u1ec3m m\u1edbi c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 g\u00f3p ph\u1ea7n nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Quan_tam_den_chien_luoc_hon_la_y_tuong\">Quan t\u00e2m \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c h\u01a1n l\u00e0 \u00fd t\u01b0\u1edfng<\/span><\/h3>\n<p>Brainstorm l\u00e0 bu\u1ed5i \u0111\u1ed9ng n\u00e3o \u0111\u1ec3 \u0111\u01b0a ra \u00fd t\u01b0\u1edfng m\u1edbi n\u00ean c\u1ea7n t\u1eadp trung v\u00e0o s\u00e1ng t\u1ea1o h\u01a1n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u00f3. H\u00e3y t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c sau khi b\u1ea1n \u0111\u00e3 t\u1ea1o \u0111\u1ee7 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o. \u0110i\u1ec1u n\u00e0y c\u0169ng l\u00e0m cho vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Brainstorm_lien_tuc\">Brainstorm li\u00ean t\u1ee5c<\/span><\/h3>\n<p>Kh\u00f4ng ai c\u00f3 th\u1ec3 tu\u00f4n tr\u00e0o \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o h\u00e0ng gi\u1edd li\u1ec1n hay t\u1eeb ng\u00e0y n\u00e0y qua ng\u00e0y kh\u00e1c. Do \u0111\u00f3, c\u00e1c kho\u1ea3ng th\u1eddi gian brainstorm n\u00ean k\u00e9o d\u00e0i t\u1eeb 30- 60 ph\u00fat. N\u1ebfu th\u1eddi gian n\u00e0y ch\u01b0a \u0111\u1ee7 th\u00ec h\u00e3y s\u1eafp x\u1ebfp m\u1ed9t bu\u1ed5i brainstorm kh\u00e1c.<\/p>\n<p>N\u1ed9i dung b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y \u0111\u00e3 l\u00fd gi\u1ea3i cho b\u1ea1n \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 brainstorm l\u00e0 g\u00ec, l\u1ee3i \u00edch c\u0169ng nh\u01b0 c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n. Hi v\u1ecdng b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin tr\u00ean v\u00e0o t\u1ea1o ra nh\u1eefng bu\u1ed5i brainstorm hi\u1ec7u qu\u1ea3!<\/p>\n<p class=\"has-text-align-right\">\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong m\u1ed7i cu\u1ed9c ch\u1ea1y \u0111ua qu\u1ea3ng c\u00e1o, marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p brainstorm lu\u00f4n l\u00e0 chi\u1ebfc ch\u00eca kh\u00f3a v\u00e0ng \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng. Nh\u01b0ng ch\u1eafc h\u1eb3n nhi\u1ec1u b\u1ea1n \u0111\u1ecdc v\u1eabn c\u00f2n m\u01a1 h\u1ed3 brainstorm l\u00e0 g\u00ec? Brainstorm c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o? C\u00f9ng theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[428],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/10582"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=10582"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/10582\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=10582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=10582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=10582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}