{"id":10596,"date":"2023-11-29T16:01:22","date_gmt":"2023-11-29T16:01:22","guid":{"rendered":"https:\/\/masterskills.org\/blog\/b2b-la-gi-dac-trung-va-loi-ich-cua-mo-hinh-kinh-doanh-b2b.html"},"modified":"2023-12-21T20:25:51","modified_gmt":"2023-12-21T13:25:51","slug":"b2b-la-gi-dac-trung-va-loi-ich-cua-mo-hinh-kinh-doanh-b2b","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/b2b-la-gi-dac-trung-va-loi-ich-cua-mo-hinh-kinh-doanh-b2b.html","title":{"rendered":"B2B l\u00e0 g\u00ec? \u0110\u1eb7c tr\u01b0ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a m\u00f4 h\u00ecnh kinh doanh B2B"},"content":{"rendered":"
\n

B2B l\u00e0 thu\u1eadt ng\u1eef quen thu\u1ed9c v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong l\u0129nh v\u1ef1c kinh doanh, nh\u1ea5t l\u00e0 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u00e0i vi\u1ebft h\u00f4m nay ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft\u00a0B2B l\u00e0 g\u00ec<\/strong>, l\u1ee3i \u00edch v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 nh\u00e9.<\/p>\n

<\/figure>\n

B2B l\u00e0 g\u00ec? B2B l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb g\u00ec?<\/span><\/h2>\n
\n

\u201cB2B l\u00e0 t\u1eeb \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft c\u1ee5m t\u1eeb ti\u1ebfng Anh Business to Business \u2013 l\u00e0 h\u00ecnh th\u1ee9c giao d\u1ecbch gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p, ch\u1eb3ng h\u1ea1n nh\u01b0 giao d\u1ecbch gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u1edbi nh\u00e0 b\u00e1n bu\u00f4n, nh\u00e0 b\u00e1n bu\u00f4n v\u1edbi nh\u00e0 b\u00e1n l\u1ebb.\u201d<\/strong><\/p>\n<\/blockquote>\n

Ho\u1ea1t \u0111\u1ed9ng kinh doanh B2B \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh gi\u1eefa c\u00e1c c\u00f4ng ty v\u1edbi nhau ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1eefa c\u00f4ng ty v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n. Hi\u1ec7n nay, m\u00f4 h\u00ecnh B2B ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh do c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng website th\u01b0\u01a1ng m\u1ea1i l\u00e0m ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp ch\u00ednh.<\/p>\n

\u0110\u1ec3 d\u1ec5 h\u00ecnh dung v\u1ec1 m\u00f4 h\u00ecnh B2B, c\u00e1c b\u1ea1n h\u00e3y xem v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

\u2013 Masterskills cung c\u1ea5p d\u1ecbch v\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 cho c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.\u00a0\u00a0\u00a0<\/p>\n

\u2013 C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Lazada, Shopee, Tiki gi\u1edbi thi\u1ec7u v\u00e0 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m cho c\u00e1c doanh nghi\u1ec7p qua h\u00ecnh th\u1ee9c \u0111\u0103ng b\u00e1n tr\u00ean s\u00e0n giao d\u1ecbch \u0111\u00f3. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c doanh nghi\u1ec7p c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m th\u00ec c\u0169ng ph\u1ea3i th\u1ee9c hi\u1ec7n giao d\u1ecbch qua s\u00e0n.<\/p>\n

M\u00f4 h\u00ecnh kinh doanh B2B c\u00f3 \u0111\u1eb7c tr\u01b0ng g\u00ec?<\/span><\/h2>\n

M\u00f4 h\u00ecnh kinh doanh B2B c\u00f3 nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng ri\u00eang, c\u1ee5 th\u1ec3 nh\u01b0:<\/p>\n

\u2013 Quy tr\u00ecnh mua h\u00e0ng ri\u00eang bi\u1ec7t: \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed, t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u1edbi nhau.\u00a0<\/p>\n

\u2013 L\u01b0\u1ee3ng ng\u01b0\u1eddi mua \u00edt h\u01a1n so v\u1edbi b\u00e1n l\u1ebb nh\u01b0ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng l\u1ea1i c\u00f3 quy m\u00f4 l\u1edbn.<\/p>\n

\u2013 Doanh nghi\u1ec7p d\u1ec5 ch\u1ecdn ra \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

\u2013 M\u1ed1i quan h\u1ec7 c\u1ee7a ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua b\u1ec1n ch\u1eb7t v\u00e0 l\u00e2u d\u00e0i h\u01a1n.\u00a0<\/p>\n

\u2013 Ph\u01b0\u01a1ng th\u1ee9c mua h\u00e0ng chuy\u00ean nghi\u1ec7p, khi \u0111\u00e3 c\u00f3 th\u00f4ng tin ch\u00ednh x\u00e1c th\u00ec m\u1edbi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/p>\n

\u2013 T\u1eadp trung nhi\u1ec1u v\u00e0o gi\u00e1 v\u00e0 gi\u00e1 ph\u1ea3i ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa B2C v\u00e0 B2B l\u00e0 g\u00ec?<\/span><\/h2>\n

B2B v\u00e0 B2C l\u00e0 hai t\u1eeb vi\u1ebft t\u1eaft th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n. B2B l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb business-to-business, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t lo\u1ea1i giao d\u1ecbch di\u1ec5n ra gi\u1eefa doanh nghi\u1ec7p n\u00e0y v\u1edbi doanh nghi\u1ec7p kh\u00e1c.<\/p>\n

B2C l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng business \u2013to-customer, l\u00e0 giao d\u1ecbch di\u1ec5n ra gi\u1eefa doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i.<\/p>\n

Trong B2B, kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c th\u1ef1c th\u1ec3 kinh doanh trong khi \u1edf B2C, kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Trong B2B, c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh k\u00e9o d\u00e0i trong th\u1eddi gian d\u00e0i nh\u01b0ng trong B2C, m\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n ch\u1ec9 k\u00e9o d\u00e0i trong m\u1ed9t th\u1eddi gian ng\u1eafn.<\/p>\n

Trong B2B, vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ea7y \u0111\u1ee7 v\u00e0 h\u1ee3p l\u00fd trong khi \u1edf B2C, vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh mang t\u00ednh c\u1ea3m t\u00ednh.<\/p>\n

Kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c b\u00e1n trong B2B l\u00e0 l\u1edbn. Ng\u01b0\u1ee3c l\u1ea1i, trong B2C, s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c b\u00e1n.<\/p>\n

Trong B2B, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng tr\u00ean c\u01a1 s\u1edf ni\u1ec1m tin v\u00e0 m\u1ed1i quan h\u1ec7 nh\u00e2n th\u00e2n c\u1ee7a c\u00e1c ch\u1ee7 th\u1ec3 kinh doanh. Ng\u01b0\u1ee3c l\u1ea1i, B2C n\u01a1i qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i t\u1ea1o ra gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a m\u00f4 h\u00ecnh kinh doanh B2B l\u00e0 g\u00ec?<\/span><\/h2>\n

L\u1ee3i \u00edch c\u1ee7a b\u00e1n h\u00e0ng B2B l\u00e0 g\u00ec<\/strong> l\u00e0 th\u1eafc m\u1eafc c\u1ee7a kh\u00e1 nhi\u1ec1u ng\u01b0\u1eddi \u0111ang quan t\u00e2m t\u1edbi m\u00f4 h\u00ecnh n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a B2B cho c\u00e1c doanh nghi\u1ec7p:<\/p>\n

Giao ti\u1ebfp d\u1ec5 d\u00e0ng<\/span><\/h3>\n

Th\u00f4ng th\u01b0\u1eddng, h\u00ecnh th\u1ee9c giao ti\u1ebfp ch\u00ednh m\u00e0 doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0o l\u00e0 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i B2B c\u00f3 kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng ch\u00fang, cu\u1ed9c tr\u00f2 chuy\u1ec7n n\u00e0y c\u00f3 nhi\u1ec1u th\u00e1ch th\u1ee9c, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ea1n c\u1ea7n v\u01b0\u1ee3t qua r\u00e0o c\u1ea3n ng\u00f4n ng\u1eef do h\u1ecd thi\u1ebfu ki\u1ebfn \u200b\u200b\u200b\u200bth\u1ee9c n\u1ed9i b\u1ed9. Tuy nhi\u00ean, khi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1c, b\u1ea1n s\u1ebd n\u00f3i c\u00f9ng m\u1ed9t ng\u00f4n ng\u1eef khi n\u00f3i \u0111\u1ebfn nh\u1eefng g\u00ec b\u1ea1n \u0111ang b\u00e1n.\u00a0<\/p>\n

Hi\u1ec7u qu\u1ea3<\/span><\/h3>\n

L\u00e0m vi\u1ec7c c\u00f9ng v\u1edbi m\u1ed9t doanh nghi\u1ec7p kh\u00e1c \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru. H\u1ecd bi\u1ebft nh\u1eefng g\u00ec mong \u0111\u1ee3i v\u00e0 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n giao m\u1ed9t c\u00e1ch th\u1ef1c t\u1ebf, \u0111\u1ed3ng th\u1eddi c\u00f3 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t \u0111\u1ec3 k\u1ebft h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.\u00a0<\/p>\n

\u0110\u01a1n h\u00e0ng l\u1edbn, l\u1ee3i nhu\u1eadn cao\u00a0<\/span><\/h3>\n

Kh\u00e1c v\u1edbi m\u00f4 h\u00ecnh B2C (business to customer \u2013 doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng), m\u1ed7i \u0111\u01a1n h\u00e0ng ch\u1ec9 \u1edf m\u1ed9t con s\u1ed1 nh\u1ecf, th\u00ec m\u1ed7i \u0111\u01a1n h\u00e0ng c\u1ee7a B2B l\u1ea1i l\u1edbn g\u1ea5p nhi\u1ec1u l\u1ea7n. V\u00ec th\u1ebf gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng c\u0169ng s\u1ebd r\u1ea5t l\u1edbn v\u00e0 l\u1ee3i nhu\u1eadn s\u1ebd r\u1ea5t cao.\u00a0<\/p>\n

Th\u1ef1c t\u1ebf, m\u1ed7i giao d\u1ecbch c\u1ee7a c\u00e1c doanh nghi\u1ec7p B2B c\u00f3 th\u1ec3 l\u00ean t\u1edbi h\u00e0ng ng\u00e0n m\u1eb7t h\u00e0ng kh\u00e1c nhau. C\u00e1c kh\u00e1ch h\u00e0ng B2B th\u01b0\u1eddng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh, giao d\u1ecbch nhanh h\u01a1n. Do l\u00e0 n\u1ebfu kh\u00f4ng l\u00e0m vi\u1ec7c nhanh th\u00ec c\u00f3 th\u1ec3 l\u00e2m v\u00e0o t\u00ecnh tr\u1ea1ng ch\u1eadm tr\u1ec5, kh\u00f4ng \u0111\u1ee7 nguy\u00ean li\u1ec7u \u0111\u1ec3 s\u1ea3n xu\u1ea5t h\u00e0ng, \u0111\u1ee7 h\u00e0ng \u0111\u1ec3 b\u00e1n cho kh\u00e1ch h\u00e0ng B2C.\u00a0\u00a0<\/p>\n

Th\u01b0\u1eddng th\u00ec chi ph\u00ed marketing \u1edf c\u00e1c doanh nghi\u1ec7p B2B kh\u00f4ng qu\u00e1 nhi\u1ec1u nh\u01b0 nh\u1eefng m\u00f4 h\u00ecnh kinh doanh kh\u00e1c. Do v\u1eady ph\u1ea7n l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p c\u0169ng s\u1ebd t\u0103ng l\u00ean do b\u1edbt \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n chi ph\u00ed kh\u00e1c.\u00a0<\/p>\n

Th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n v\u00e0 \u1ed5n \u0111\u1ecbnh<\/span><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng B2B bao g\u1ed3m c\u00e1c doanh nghi\u1ec7p ph\u1ee5c v\u1ee5 c\u00e1c doanh nghi\u1ec7p kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c v\u00ec vi\u1ec7c mua b\u00e1n d\u1ef1a tr\u00ean c\u00e1c quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd h\u01a1n l\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh b\u1ed1c \u0111\u1ed3ng.<\/p>\n

C\u00e1c giao d\u1ecbch v\u00e0 h\u1ee3p \u0111\u1ed3ng B2B c\u0169ng c\u00f3 xu h\u01b0\u1edbng k\u00e9o d\u00e0i h\u01a1n, c\u00f3 th\u1ec3 m\u1ea5t th\u00eam m\u1ed9t n\u0103m v\u1edbi gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o v\u00e0 c\u00e1c \u0111i\u1ec1u kho\u1ea3n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng l\u01b0\u1ee3ng gi\u1eefa hai doanh nghi\u1ec7p.<\/p>\n

Th\u1eed th\u00e1ch c\u1ee7a B2B<\/span><\/h2>\n

\u0110i k\u00e8m v\u1edbi thu\u1eadn l\u1ee3i lu\u00f4n l\u00e0 th\u00e1ch th\u1ee9c, b\u1ea1n c\u00f3 nh\u00ecn th\u1ea5y kh\u00f3 kh\u0103n c\u1ee7a b\u00e1n h\u00e0ng B2B l\u00e0 g\u00ec kh\u00f4ng? \u0110\u00f3 l\u00e0:<\/p>\n

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i. C\u00e1c c\u00f4ng ty B2B th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua th\u1ef1c hi\u1ec7n mua h\u00e0ng l\u1eb7p l\u1ea1i.<\/p>\n

Qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh l\u00e2u h\u01a1n. Vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh trong kinh doanh c\u00f3 th\u1ec3 ch\u1eadm v\u00ec c\u00f3 nhi\u1ec1u b\u00ean li\u00ean quan stham gia v\u00e0o qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n

Gi\u00e1 th\u01b0\u01a1ng l\u01b0\u1ee3ng. V\u00ec ng\u01b0\u1eddi mua B2B mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, n\u00ean h\u1ecd th\u01b0\u1eddng th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111\u1ec3 c\u00f3 gi\u00e1 t\u1ed1t h\u01a1n, y\u00eau c\u1ea7u gi\u1ea3m gi\u00e1 ho\u1eb7c y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 b\u1ed5 sung.<\/p>\n

Nh\u1eefng m\u00f4 h\u00ecnh kinh doanh B2B ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/span><\/h2>\n

Hi\u1ec7n t\u1ea1i c\u00f3 nhi\u1ec1u m\u00f4 h\u00ecnh kinh doanh B2B kh\u00e1c nhau, ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0:\u00a0<\/p>\n

M\u00f4 h\u00ecnh kinh doanh B2B thi\u00ean v\u1ec1 b\u00ean b\u00e1n<\/span><\/h3>\n

\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c kinh doanh ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam. Doanh nghi\u1ec7p s\u1ebd ch\u1ee7 \u0111\u1ed9ng m\u1edf trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 qu\u1ea3ng c\u00e1o, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ebfn c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t, c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1n l\u1ebb.\u00a0<\/p>\n

M\u00f4 h\u00ecnh B2B thi\u00ean v\u1ec1 b\u00ean mua<\/span><\/h3>\n

M\u00f4 h\u00ecnh n\u00e0y s\u1ebd \u00edt g\u1eb7p t\u1ea1i Vi\u1ec7t Nam b\u1edfi \u0111a ph\u1ea7n c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 nhu c\u1ea7n b\u00e1n h\u00e0ng h\u00f3a\/s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. C\u00e1c c\u00f4ng ty theo m\u00f4 h\u00ecnh B2B thi\u00ean v\u1ec1 mua \u0111\u00f3ng vai tr\u00f2 nh\u1eadp h\u00e0ng c\u1ee7a c\u00f4ng ty s\u1ea3n xu\u1ea5t, khi \u0111\u00f3 b\u00ean \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t s\u1ebd v\u00e0o trang web \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u00e0 b\u00e1o gi\u00e1.\u00a0<\/p>\n

M\u00f4 h\u00ecnh B2B theo h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i h\u1ee3p t\u00e1c<\/span><\/h3>\n

M\u00f4 h\u00ecnh kinh doanh n\u00e0y kh\u00e1 gi\u1ed1ng v\u1edbi m\u00f4 h\u00ecnh B2B trung gian, tuy nhi\u00ean n\u00f3 s\u1ebd t\u1eadp trung v\u00e0o doanh nghi\u1ec7p s\u1edf h\u1eefu d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m. M\u00f4 h\u00ecnh n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng s\u00e0n giao d\u1ecbch \u0111i\u1ec7n t\u1eed: s\u00e0n giao d\u1ecbch Internet, s\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i, ch\u1ee3 \u0111i\u1ec7n t\u1eed, ch\u1ee3 tr\u00ean m\u1ea1ng\u2026<\/p>\n

M\u00f4 h\u00ecnh B2B trung gian<\/span><\/h3>\n

M\u00f4 h\u00ecnh n\u00e0y c\u00f3 vai tr\u00f2 nh\u01b0 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa b\u00ean b\u00e1n v\u00e0 b\u00ean mua th\u00f4ng qua s\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) nh\u01b0 Lazada, Tiki, Shopee\u2026. H\u00ecnh th\u1ee9c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh B2B trung gian l\u00e0 ng\u01b0\u1eddi b\u00e1n s\u1ebd \u0111\u0103ng t\u1ea3i s\u1ea3n ph\u1ea9m l\u00ean s\u00e0n TM\u0110T, ng\u01b0\u1eddi mua s\u1ebd v\u00e0o xem v\u00e0 \u0111\u1eb7t h\u00e0ng. To\u00e0n b\u1ed9 quy tr\u00ecnh mua\/b\u00e1n ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u00fang v\u1edbi quy t\u1eafc \u0111\u00e3 cam k\u1ebft v\u00e0 quy\u1ec1n l\u1ee3i c\u1ee7a ng\u01b0\u1eddi mua s\u1ebd \u0111\u01b0\u1ee3c s\u00e0n TM\u0110T b\u1ea3o h\u1ed9.<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed1i \u01b0u cho doanh nghi\u1ec7p B2B<\/strong><\/p>\n

G\u1ee3i \u00fd m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 c\u00e1c doanh nghi\u1ec7p B2B c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng:<\/p>\n

Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/h3>\n

\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng trong \u0111\u00f3 c\u00f3 B2B. B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0:\u00a0Facebook, Tiktok, Instagram,\u00a0Twitter,\u00a0Linkedin\u2026<\/p>\n

Ti\u1ebfp th\u1ecb qua website<\/span><\/h3>\n

\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c Marketing b\u1eb1ng c\u00e1ch ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch\u00a0PPC\u00a0(Pay-per-click), t\u1ea1o trang web, landing page \u0111\u1eb9p v\u00e0 c\u1eadp nh\u1eadt \u0111\u1ee7 th\u00f4ng tin, d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m l\u00ean \u0111\u00f3.<\/p>\n

Ti\u1ebfp th\u1ecb qua email<\/span><\/h3>\n

\u00a0Doanh nghi\u1ec7p t\u1ea1o ra nh\u1eefng email c\u00f3 ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 trong ph\u1ea7n cu\u1ed1i n\u00ean c\u00f3 CTA (k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng). L\u01b0u \u00fd l\u00e0 h\u00e3y tr\u00ecnh b\u00e0y email \u0111\u1eb9p m\u1eaft v\u00e0 chia t\u1eebng ph\u00e2n \u0111o\u1ea1n \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y h\u1ea5p d\u1eabn, kh\u00f4ng b\u1ecb r\u1ed1i m\u1eaft.\u00a0<\/p>\n

S\u1eed d\u1ee5ng\u00a0Content SEO<\/span><\/h3>\n

V\u1edbi c\u00e1ch n\u00e0y, doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a, xu h\u01b0\u1edbng c\u00f3 li\u00ean quan t\u1edbi s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Ads, Ahref\u2026 Sau \u0111\u00f3 t\u1ea1o ra c\u00e1c b\u00e0i vi\u1ebft\u00a0SEO\u00a0v\u1ec1 nh\u1eefng t\u1eeb kh\u00f3a \u0111\u00f3 l\u00ean \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng cho website nh\u1eb1m bi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc n\u1ed9i dung tr\u1edf th\u00e0nh kh\u00e1ch mua h\u00e0ng.\u00a0<\/p>\n

Nh\u01b0 v\u1eady l\u00e0 ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 sale B2B l\u00e0 g\u00ec<\/strong>, \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a B2B nh\u01b0 th\u1ebf n\u00e0o. C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 theo d\u00f5i b\u00e0i vi\u1ebft, v\u00e0 \u0111\u1eebng qu\u00ean truy c\u1eadp CareerLink m\u1ed7i ng\u00e0y \u0111\u1ec3 tham kh\u1ea3o nh\u1eefng chia s\u1ebb hay v\u00e0 h\u1eefu \u00edch nh\u1ea5t v\u1ec1 ngh\u1ec1 nghi\u1ec7p, vi\u1ec7c l\u00e0m v\u00e0 c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft nh\u00e9.\u00a0<\/p>\n

\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

B2B l\u00e0 thu\u1eadt ng\u1eef quen thu\u1ed9c v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong l\u0129nh v\u1ef1c kinh doanh, nh\u1ea5t l\u00e0 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u00e0i vi\u1ebft h\u00f4m nay ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft\u00a0B2B l\u00e0 g\u00ec, l\u1ee3i \u00edch v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 nh\u00e9. B2B l\u00e0 g\u00ec? B2B l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/10596"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=10596"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/10596\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=10596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=10596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=10596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}