{"id":10666,"date":"2023-11-29T12:51:44","date_gmt":"2023-11-29T12:51:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/segment-la-gi-6-buoc-phan-khuc-thi-truong-va-loi-nen-tranh.html"},"modified":"2023-12-21T20:48:50","modified_gmt":"2023-12-21T13:48:50","slug":"segment-la-gi-6-buoc-phan-khuc-thi-truong-va-loi-nen-tranh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/segment-la-gi-6-buoc-phan-khuc-thi-truong-va-loi-nen-tranh.html","title":{"rendered":"Segment l\u00e0 g\u00ec? 6 b\u01b0\u1edbc ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ed7i n\u00ean tr\u00e1nh"},"content":{"rendered":"<div class=\"entry-content\">\n<p>Segment l\u00e0 thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c marketing. N\u1ebfu nh\u01b0 b\u1ea1n ch\u01b0a hi\u1ec3u r\u00f5 segment l\u00e0 g\u00ec hay nh\u1eefng l\u1ee3i \u00edch m\u00e0 segment mang \u0111\u1ebfn cho doanh nghi\u1ec7p th\u00ec h\u00e3y \u0111\u1ecdc ngay b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi nh\u00e9!<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"Segment_la_gi_6_khai_niem_lien_quan_den_segmentnbsp\">Segment l\u00e0 g\u00ec? 6 kh\u00e1i ni\u1ec7m li\u00ean quan \u0111\u1ebfn segment\u00a0<\/span><\/h2>\n<blockquote class=\"wp-block-quote\">\n<p><strong>\u201cSegment c\u00f3 ngh\u0129a l\u00e0 ph\u1ea7n, kh\u00fac, \u0111o\u1ea1n\u2026 ch\u1ec9 m\u1ed9t ph\u1ea7n c\u1ee7a th\u1ee9 g\u00ec \u0111\u00f3 l\u1edbn ho\u1eb7c \u0111\u1ea7y \u0111\u1ee7 h\u01a1n\u201d<\/strong><\/p>\n<\/blockquote>\n<p>Hi\u1ec7n nay, thu\u1eadt ng\u1eef segment \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u01b0 m\u1ea1ng m\u00e1y t\u00ednh, \u0111i\u1ec7n \u1ea3nh,\u00a0ngh\u1ec7 thu\u1eadt\u2026 nh\u01b0ng \u0111\u01b0\u1ee3c d\u00f9ng r\u1ed9ng r\u00e3i v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1eabn l\u00e0 trong l\u0129nh v\u1ef1c marketing.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Market_segment_la_gi\">Market segment l\u00e0 g\u00ec?<\/span><\/h3>\n<p>Trong Marketing, segment \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p c\u00f9ng v\u1edbi c\u00e1c thu\u1eadt ng\u1eef kh\u00e1c \u0111\u1ec3 mang nhi\u1ec1u \u00fd ngh\u0129a kh\u00e1c nhau. V\u00ed d\u1ee5: Customer\/Target Audience Segment \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ho\u1eb7c Market segment l\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng\u2026 ch\u1ec9 m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m, ti\u00eau ch\u00ed gi\u1ed1ng nhau v\u00e0 l\u00e0 m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Micro_segment_la_gi\">Micro segment l\u00e0 g\u00ec?<\/span><\/h3>\n<p>Micro segment l\u00e0 ph\u00e2n kh\u00fac vi m\u00f4, l\u00e0 qu\u00e1 tr\u00ecnh chia c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf, ri\u00eang bi\u1ec7t.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Business_segment_la_gi\">Business segment l\u00e0 g\u00ec?<\/span><\/h3>\n<p>Business segment hay ph\u00e2n kh\u00fac kinh doanh (ho\u1eb7c \u0110\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c) l\u00e0 m\u1ed9t ph\u1ea7n ph\u1ee5 trong ho\u1ea1t \u0111\u1ed9ng t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty, trong \u0111\u00f3 c\u00f3 m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m ri\u00eang bi\u1ec7t \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Sub_segment_la_gi\">Sub segment l\u00e0 g\u00ec?<\/span><\/h3>\n<p>L\u00e0 ph\u00e2n kh\u00fac ph\u1ee5, m\u00f4 t\u1ea3 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi b\u00ean c\u1ea1nh nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00ednh.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Audience_SegmentationCustomer_Segment_la_gi\">Audience Segmentation\/Customer Segment l\u00e0 g\u00ec?<\/span><\/h3>\n<p>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed5 ch\u1ee9c kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi ho\u1eb7c s\u1edf th\u00edch chung nh\u1eb1m m\u1ee5c \u0111\u00edch mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Loi_ich_cua_market_segment_trong_Marketing_la_gi\">L\u1ee3i \u00edch c\u1ee7a market segment trong Marketing l\u00e0 g\u00ec?<\/span><\/h2>\n<p>Market segment l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n chia, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1 r\u1ed9ng l\u1edbn th\u00e0nh nhi\u1ec1u \u0111o\u1ea1n nh\u1ecf kh\u00e1c nhau.\u00a0<\/p>\n<p>Trong m\u1ed7i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng s\u1ebd g\u1ed3m c\u00f3 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhu c\u1ea7u, s\u1edf th\u00edch, ti\u00eau ch\u00ed\u2026 gi\u1ed1ng ho\u1eb7c t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nhau.<\/p>\n<p>C\u00e1c doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1eb1m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.\u00a0<\/p>\n<p>M\u1ed9t th\u1ecb tr\u01b0\u1eddng s\u1ebd c\u00f3 nhi\u1ec1u segment kh\u00e1c nhau d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi, \u0111\u1ecba l\u00fd, t\u00e2m l\u00fd h\u1ecdc\u2026<\/p>\n<p>Tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng market segment gi\u00fap doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u r\u1ee7i ro, gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n v\u00e0 v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u0129nh v\u1ef1c.\u00a0<\/p>\n<p>Market segment mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch cho ho\u1ea1t \u0111\u1ed9ng Marketing hay kinh doanh c\u1ee7a doanh nghi\u1ec7p. Sau \u0111\u00e2y h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u l\u1ee3i \u00edch c\u1ee7a segment l\u00e0 g\u00ec nh\u00e9.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Tiep_thi_co_muc_tieu\">Ti\u1ebfp th\u1ecb c\u00f3 m\u1ee5c ti\u00eau<\/span><\/h3>\n<p>B\u1eb1ng c\u00e1ch chia th\u1ecb tr\u01b0\u1eddng l\u1edbn h\u01a1n th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac nh\u1ecf h\u01a1n, \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 h\u01a1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng mong mu\u1ed1n c\u1ee7a h\u1ecd hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p>C\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<p>B\u1eb1ng c\u00e1ch hi\u1ec3u nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee5 th\u1ec3 c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Tang_loi_nhuan\">T\u0103ng l\u1ee3i nhu\u1eadn<\/span><\/h3>\n<p>B\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang kh\u00e1ch h\u00e0ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Loi_the_canh_tranh\">L\u1ee3i th\u1ebf c\u1ea1nh tranh<\/span><\/h3>\n<p>Th\u00f4ng qua vi\u1ec7c ph\u00e2n kh\u00fac hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft m\u00ecnh \u0111ang \u0111\u1ee9ng \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 s\u1eed d\u1ee5ng ki\u1ebfn \u200b\u200bth\u1ee9c \u0111\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng kho\u1ea3ng tr\u1ed1ng v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3 h\u01a1n tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"4_loai_phan_khuc_thi_truong_pho_bien\">4 lo\u1ea1i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span id=\"Nhan_khau_hoc_Demographic_segmentation\">Nh\u00e2n kh\u1ea9u h\u1ecdc (Demographic segmentation)<\/span><\/h3>\n<p>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 lo\u1ea1i ph\u00e2n kh\u00fac \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u00e1i qu\u00e1t nh\u1ea5t. N\u00f3 t\u1ea1o ra nh\u1eefng nh\u00f3m ng\u01b0\u1eddi l\u1edbn d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, t\u00f4n gi\u00e1o, \u0111\u1ecba \u0111i\u1ec3m ho\u1eb7c ngh\u1ec1 nghi\u1ec7p. V\u00ed d\u1ee5: kem l\u00e0m \u0111\u1eb9p ph\u00f9 h\u1ee3p v\u1edbi ph\u1ee5 n\u1eef t\u1eeb 16 \u0111\u1ebfn 35 tu\u1ed5i h\u01a1n nam gi\u1edbi \u1edf \u0111\u1ed9 tu\u1ed5i 80.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Dia_ly_Geographic_segmentation\">\u0110\u1ecba l\u00fd (Geographic segmentation)<\/span><\/h3>\n<p>Ph\u00e2n kh\u00fac \u0111\u1ecba l\u00fd nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean ranh gi\u1edbi \u0111\u1ecba l\u00fd \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc. S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u1ed1i quan t\u00e2m, gi\u00e1 tr\u1ecb v\u00e0 s\u1edf th\u00edch kh\u00e1c nhau \u0111\u00e1ng k\u1ec3 \u1edf c\u00e1c th\u00e0nh ph\u1ed1 v\u00e0 qu\u1ed1c gia, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i nh\u1eadn ra nh\u1eefng kh\u00e1c bi\u1ec7t n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p.<\/p>\n<p>B\u1ea1n c\u00f3 tin r\u1eb1ng \u1edf Philippines, McDonald\u2019s b\u00e1n McSpaghetti kh\u00f4ng? V\u00e0 \u1edf H\u1ed3ng K\u00f4ng, h\u1ecd b\u00e1n khoai t\u00e2y chi\u00ean c\u00f3 h\u01b0\u01a1ng v\u1ecb ramen? \u0110\u00e2y l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng c\u00e1ch McDonald\u2019s \u0111\u00e3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd \u0111\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n cho s\u1edf th\u00edch \u1ea9m th\u1ef1c v\u00e0 c\u00e1c n\u1ec1n \u1ea9m th\u1ef1c kh\u00e1c nhau tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Tam_ly_hoc_Psychographic_segmentation\">T\u00e2m l\u00fd h\u1ecdc (Psychographic segmentation)<\/span><\/h3>\n<p>T\u00ednh c\u00e1ch v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t m\u00e0 ph\u00e2n kh\u00fac t\u00e2m l\u00fd t\u1eadp trung v\u00e0o. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng theo: \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch, s\u1edf th\u00edch, m\u1ee5c ti\u00eau cu\u1ed9c s\u1ed1ng, gi\u00e1 tr\u1ecb, ni\u1ec1m tin, phong c\u00e1ch s\u1ed1ng.\u00a0<\/p>\n<p>So v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c th\u00ec \u0111\u00e2y l\u00e0 thu\u1ed9c t\u00ednh kh\u00f3 x\u00e1c \u0111\u1ecbnh h\u01a1n nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn s\u00e2u s\u1eafc c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 \u0111\u1ed9ng c\u01a1, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Hanh_vi_Behavioral_segmentation\">H\u00e0nh vi (Behavioral segmentation)<\/span><\/h3>\n<p>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean h\u00e0nh vi c\u00f3 th\u1ec3 s\u1ebd gi\u00fap \u00edch \u0111\u01b0\u1ee3c nhi\u1ec1u cho doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Tuy nhi\u00ean, n\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t \u00edt d\u1eef li\u1ec7u \u0111\u1ec3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n. Ph\u1ea7n l\u1edbn d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua trang web c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n<p>\u1ede ph\u00e2n kh\u00fac h\u00e0nh vi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng truy c\u1eadp l\u1ea7n \u0111\u1ea7u v\u00e0 kh\u00e1ch h\u00e0ng truy c\u1eadp nhi\u1ec1u l\u1ea7n tr\u00ean trang web c\u1ee7a h\u1ecd nh\u01b0ng ch\u01b0a mua h\u00e0ng. T\u1eeb \u0111\u00f3, doanh h\u00e0ng c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Cach_thuc_hien_phan_khuc_thi_truong\">C\u00e1ch th\u1ef1c hi\u1ec7n ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/span><\/h2>\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u c\u00e1ch th\u1ef1c hi\u1ec7n ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng market segment l\u00e0 g\u00ec. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 gi\u00fap b\u1ea1n ph\u00e2n chia \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd theo c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Xac_dinh_thi_truong_muc_tieu\">X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/span><\/h3>\n<p>Hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch t\u1ef1 h\u1ecfi m\u00ecnh nh\u1eefng c\u00e2u h\u1ecfi ph\u00f9 h\u1ee3p. \u0110\u00f3 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1ecf hay l\u1edbn? C\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p kh\u00f4ng? \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 ai? T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo.<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 th\u1ecb tr\u01b0\u1eddng n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a qu\u00e1 r\u1ed9ng m\u00e0 thay v\u00e0o \u0111\u00f3 h\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Tao_phan_khuc_thi_truong\">T\u1ea1o ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/span><\/h3>\n<p>Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng n\u00e0y th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1c nhau d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung. Trong khi l\u00e0m nh\u01b0 v\u1eady, c\u1ea7n xem x\u00e9t b\u1ed1n lo\u1ea1i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn \u1edf tr\u00ean. T\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i s\u1ea3n ph\u1ea9m b\u1ea1n mu\u1ed1n gi\u1edbi thi\u1ec7u v\u00e0o th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn lo\u1ea1i ph\u00e2n kh\u00fac.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Hieu_ro_tung_phan_khuc_thi_truong\">Hi\u1ec3u r\u00f5 t\u1eebng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/span><\/h3>\n<p>Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u s\u01a1 b\u1ed9 th\u00f4ng qua th\u1ea3o lu\u1eadn, th\u0103m d\u00f2, kh\u1ea3o s\u00e1t s\u1ebd gi\u00fap hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Danh_gia_phan_khuc_khach_hang\">\u0110\u00e1nh gi\u00e1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/span><\/h3>\n<p>B\u1ea1n ph\u1ea3i \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi c\u00f3 th\u1ec3 ch\u1ecdn ph\u00e2n kh\u00fac ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 b\u1ea1n nh\u1eafm t\u1edbi.<\/p>\n<p>C\u00e1c y\u1ebfu t\u1ed1 c\u1ea5u tr\u00fac v\u00e0 t\u00e0i ch\u00ednh kh\u00e1c nhau s\u1ebd \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn, lo\u1ea1i k\u00eanh ph\u00e2n ph\u1ed1i, quy m\u00f4 ph\u00e2n kh\u00fac, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Chon_thi_truong_muc_tieu\">Ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/span><\/h3>\n<p>Khi \u0111\u00e3 \u0111\u00e1nh gi\u00e1 \u0111\u00fang c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn ph\u00e2n kh\u00fac m\u00e0 b\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh, v\u00ec ph\u00e2n kh\u00fac b\u1ea1n ch\u1ecdn s\u1ebd \u0111\u1ecbnh h\u00ecnh t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n sau n\u00e0y.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Nhung_loi_phan_khuc_thi_truong_thuong_gap\">Nh\u1eefng l\u1ed7i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng g\u1eb7p<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span id=\"Tao_cac_phan_doan_qua_nho\">T\u1ea1o c\u00e1c ph\u00e2n \u0111o\u1ea1n qu\u00e1 nh\u1ecf<\/span><\/h3>\n<p>N\u1ebfu m\u1ed9t ph\u00e2n kh\u00fac \u0111\u01b0\u1ee3c t\u1ea1o qu\u00e1 nh\u1ecf, b\u1ea1n s\u1ebd \u0111\u00e1nh m\u1ea5t s\u1ee9c mua c\u1ee7a nh\u00f3m \u0111\u00f3 c\u0169ng nh\u01b0 t\u1ea1o ra m\u1ed9t ph\u00e2n kh\u00fac c\u00f3 s\u1ed1 li\u1ec7u kh\u00f4ng th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Khong_cap_nhat_chien_luoc_khi_co_so_khach_hang_thay_doi\">Kh\u00f4ng c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c khi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i<\/span><\/h3>\n<p>Vi\u1ec7c l\u00e0m m\u1edbi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3o s\u00e1t l\u1ea1i kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Phan_khuc_muc_tieu_khong_dem_lai_loi_nhuan\">Ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau kh\u00f4ng \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn<\/span><\/h3>\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 ph\u00e2n kh\u00fac m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng l\u1edbn ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, nh\u01b0ng n\u1ebfu ph\u00e2n kh\u00fac \u0111\u00f3 kh\u00f4ng c\u00f3 s\u1ee9c mua ho\u1eb7c nhu c\u1ea7u ch\u00ednh \u0111\u00e1ng cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn mong \u0111\u1ee3i.<\/p>\n<p>B\u00e0i vi\u1ebft tr\u00ean hy v\u1ecdng s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 segment l\u00e0 g\u00ec v\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.\u00a0<\/p>\n<p class=\"has-text-align-right\">\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Segment l\u00e0 thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c marketing. N\u1ebfu nh\u01b0 b\u1ea1n ch\u01b0a hi\u1ec3u r\u00f5 segment l\u00e0 g\u00ec hay nh\u1eefng l\u1ee3i \u00edch m\u00e0 segment mang \u0111\u1ebfn cho doanh nghi\u1ec7p th\u00ec h\u00e3y \u0111\u1ecdc ngay b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi nh\u00e9! Segment l\u00e0 g\u00ec? 6 kh\u00e1i ni\u1ec7m li\u00ean quan \u0111\u1ebfn segment\u00a0 \u201cSegment [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[428],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/10666"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=10666"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/10666\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=10666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=10666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=10666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}