{"id":10885,"date":"2023-11-29T06:26:56","date_gmt":"2023-11-29T06:26:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=10885"},"modified":"2023-11-29T10:45:01","modified_gmt":"2023-11-29T10:45:01","slug":"4-buoc-don-gian-ung-dung-bieu-xuong-ca-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-buoc-don-gian-ung-dung-bieu-xuong-ca-trong-marketing.html","title":{"rendered":"4 B\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n \u1ee9ng d\u1ee5ng bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 trong Marketing"},"content":{"rendered":"<h2>\u201cBi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1\u201d l\u00e0 g\u00ec?<\/h2>\n<p>Bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 (hay bi\u1ec3u \u0111\u1ed3 Ishikawa, bi\u1ec3u \u0111\u1ed3 nguy\u00ean nh\u00e2n \u2013 k\u1ebft qu\u1ea3) l\u00e0 bi\u1ec3u \u0111\u1ed3 th\u1ec3 hi\u1ec7n ph\u01b0\u01a1ng ph\u00e1p nh\u1eadn di\u1ec7n v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p trong qu\u1ea3n l\u00ed, l\u00e3nh \u0111\u1ea1o.<\/p>\n<p>Theo Wikipedia, s\u1edf d\u0129 g\u1ecdi l\u00e0 bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 v\u00ec n\u00f3 \u0111\u01b0\u1ee3c bi\u1ec3u hi\u1ec7n tr\u00ean bi\u1ec3u \u0111\u1ed3 c\u00f3 h\u00ecnh x\u01b0\u01a1ng c\u00e1, do \u00f4ng Ishikawa Kaoru \u2013 m\u1ed9t ng\u01b0\u1eddi Nh\u1eadt ti\u00ean phong s\u00e1ng t\u1ea1o v\u00e0 \u00e1p d\u1ee5ng t\u1eeb n\u0103m 1960 v\u00e0o quy tr\u00ecnh qu\u1ea3n tr\u1ecb ch\u1ea5t l\u01b0\u1ee3ng \u1edf nh\u00e0 m\u00e1y \u0111\u00f3ng t\u00e0u c\u1ee7a Kawasaki. T\u1eeb \u0111\u00f3, \u00f4ng Ishikawa c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f4ng v\u1edbi qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i.<\/p>\n<p>\u0110\u1ebfn hi\u1ec7n t\u1ea1i, bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong qu\u1ea3n l\u00ed, l\u00e3nh \u0111\u1ea1o m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong h\u1ecdc t\u1eadp v\u00e0 c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c nh\u01b0 truy\u1ec1n th\u00f4ng, marketing.<\/p>\n<p>Trong b\u1ea5t k\u00ec vi\u1ec7c g\u00ec c\u1ea7n x\u00e1c \u0111\u1ecbnh g\u1ed1c r\u1ec5 nguy\u00ean nh\u00e2n v\u1ea5n \u0111\u1ec1 nh\u1eb1m \u0111\u1ec1 xu\u1ea5t nh\u1eefng gi\u1ea3i ph\u00e1p x\u1eed l\u00ed tri\u1ec7t \u0111\u1ec3, bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t n\u00ean r\u1ea5t th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n<h2><span id=\"Khi_nao_nen_ap_dung_bieu_do_the_hien_nguyen_nhan_-_ket_qua\" class=\"ez-toc-section\"><\/span>Khi n\u00e0o n\u00ean \u00e1p d\u1ee5ng bi\u1ec3u \u0111\u1ed3 th\u1ec3 hi\u1ec7n nguy\u00ean nh\u00e2n \u2013 k\u1ebft qu\u1ea3?<\/h2>\n<p>Tr\u01b0\u1edbc m\u1ed7i v\u1ea5n \u0111\u1ec1, doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 t\u00ecm ra h\u01b0\u1edbng gi\u1ea3i quy\u1ebft. Nh\u01b0ng v\u1edbi nh\u1eefng \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 th\u00ec ch\u00fang ta c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng bi\u1ec3u \u0111\u1ed3 n\u00e0y \u0111\u1ec3:<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u1ee7a v\u1ea5n \u0111\u1ec1.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c l\u00ed do c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n khi tri\u1ec3n khai m\u1ed9t ho\u1ea1t \u0111\u1ed9ng, ho\u1eb7c khi g\u1eb7p nh\u1eefng kh\u00f3 kh\u0103n, th\u1ea5t b\u1ea1i.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c thu th\u1eadp th\u00f4ng tin.<\/li>\n<\/ul>\n<h2><span id=\"Cau_truc_bieu_do_xuong_ca\" class=\"ez-toc-section\"><\/span>C\u1ea5u tr\u00fac bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1<\/h2>\n<p>M\u1ed9t bi\u1ec3u \u0111\u1ed3 Ishikawa th\u01b0\u1eddng c\u00f3 c\u1ea5u tr\u00fac 3 ph\u1ea7n ch\u00ednh:<\/p>\n<h3><span id=\"Phan_xuong_song_hay_xuong_trung_tam\" class=\"ez-toc-section\"><\/span>Ph\u1ea7n x\u01b0\u01a1ng s\u1ed1ng (hay x\u01b0\u01a1ng trung t\u00e2m)<\/h3>\n<p>X\u01b0\u01a1ng s\u1ed1ng l\u00e0 ph\u1ea7n x\u01b0\u01a1ng l\u1edbn nh\u1ea5t c\u1ee7a m\u1ed9t c\u1ea5u tr\u00fac x\u01b0\u01a1ng c\u00e1. V\u00ec v\u1eady, trong bi\u1ec3u \u0111\u1ed3 n\u00e0y, n\u00f3 s\u1ebd th\u1ec3 hi\u1ec7n m\u1ed9t v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p \u0111ang \u0111\u1ed1i di\u1ec7n v\u00e0 c\u1ea7n x\u1eed l\u00ed k\u1ecbp th\u1eddi.<\/p>\n<p>M\u1ed7i bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 ch\u1ec9 c\u00f3 m\u1ed9t ph\u1ea7n x\u01b0\u01a1ng s\u1ed1ng, t\u1ee9c x\u00e1c \u0111\u1ecbnh gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1. V\u00ed d\u1ee5: V\u1ea5n \u0111\u1ec1: \u201c<strong>Lead\u00a0<\/strong>th\u00e1ng 10 t\u0103ng gi\u00e1 m\u1ea1nh nh\u01b0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng\u201d.<\/p>\n<h3><span id=\"Phan_xuong_nhanh_lon\" class=\"ez-toc-section\"><\/span>Ph\u1ea7n x\u01b0\u01a1ng nh\u00e1nh l\u1edbn<\/h3>\n<p>\u0110\u00e2y l\u00e0 ph\u1ea7n li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp v\u1edbi x\u01b0\u01a1ng s\u1ed1ng, nh\u1eb1m th\u1ec3 hi\u1ec7n c\u00e1c nguy\u00ean nh\u00e2n s\u01a1 c\u1ea5p g\u00e2y ra v\u1ea5n \u0111\u1ec1 (x\u01b0\u01a1ng s\u1ed1ng) tr\u00ean. \u0110\u00f3 c\u00f3 th\u1ec3 ph\u00e1t sinh t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing ch\u01b0a s\u00e1ng t\u1ea1o, quy tr\u00ecnh v\u1eadn h\u00e0nh c\u00f2n r\u01b0\u1eddm r\u00e0, m\u1ea5t th\u1eddi gian ho\u1eb7c do qu\u1ea3n l\u00ed nh\u00e2n s\u1ef1 ch\u01b0a ch\u1eb7t ch\u1ebd, v.v..<\/p>\n<p>Kh\u00f4ng gi\u1edbi h\u1ea1n c\u1ee5 th\u1ec3 s\u1ed1 l\u01b0\u1ee3ng x\u01b0\u01a1ng nh\u00e1nh l\u1edbn n\u00e0y \u0111\u1ed1i v\u1edbi m\u1ed7i bi\u1ec3u \u0111\u1ed3 Ishikawa, nh\u01b0ng th\u00f4ng th\u01b0\u1eddng ch\u00fang ta s\u1ebd x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u1ea7n x\u01b0\u01a1ng nh\u00e1nh n\u00e0y d\u1ef1a tr\u00ean ph\u01b0\u01a1ng ph\u00e1p 4M:<\/p>\n<ul>\n<li>Manpower \u2013 Y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi.<\/li>\n<li>Machine \u2013 Y\u1ebfu t\u1ed1 m\u00e1y m\u00f3c thi\u1ebft b\u1ecb.<\/li>\n<li>Material \u2013 Y\u1ebfu t\u1ed1 nguy\u00ean v\u1eadt li\u1ec7u.<\/li>\n<li>Method \u2013 Y\u1ebfu t\u1ed1 ph\u01b0\u01a1ng ph\u00e1p l\u00e0m vi\u1ec7c.<\/li>\n<\/ul>\n<h3><span id=\"Phan_xuong_nhanh_nho\" class=\"ez-toc-section\"><\/span>Ph\u1ea7n x\u01b0\u01a1ng nh\u00e1nh nh\u1ecf<\/h3>\n<p>N\u1ed1i ti\u1ebfp c\u00e1c ph\u1ea7n x\u01b0\u01a1ng nh\u00e1nh l\u1edbn ch\u00ednh l\u00e0 x\u01b0\u01a1ng nh\u00e1nh nh\u1ecf, ch\u1ec9 c\u00e1c nguy\u00ean nh\u00e2n th\u1ee9 c\u1ea5p g\u00f3p ph\u1ea7n t\u1ea1o ra c\u00e1c nguy\u00ean nh\u00e2n s\u01a1 c\u1ea5p. C\u0169ng kh\u00f4ng c\u00f3 quy lu\u1eadt c\u1ee5 th\u1ec3 cho vi\u1ec7c x\u00e1c \u0111\u1ecbnh s\u1ed1 l\u01b0\u1ee3ng x\u01b0\u01a1ng nh\u00e1nh nh\u1ecf, tuy nhi\u00ean, \u0111\u01a1n gi\u1ea3n nh\u1ea5t th\u00ec c\u00e1c doanh nghi\u1ec7p n\u00ean tr\u1ef1c ti\u1ebfp nh\u00ecn th\u1eb3ng v\u00e0o t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf \u0111\u1ec3 c\u00f3 ph\u01b0\u01a1ng \u00e1n c\u1ea3i thi\u1ec7n t\u1ed1t nh\u1ea5t.<\/p>\n<p>V\u00ed d\u1ee5, v\u1ec1 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n nh\u00e2n vi\u00ean ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 s\u1ea3n ph\u1ea9m, g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Ho\u1eb7c do n\u0103ng l\u1ef1c nh\u00e2n vi\u00ean ch\u01b0a ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m tr\u00e1ch nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c giao trong chi\u1ebfn d\u1ecbch, v.v.. t\u1eeb \u0111\u00f3 m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra h\u01b0\u1edbng x\u1eed l\u00ed nhanh v\u00e0 tri\u1ec7t \u0111\u1ec3.<\/p>\n<h2><span id=\"4_buoc_ung_dung_bieu_do_xuong_ca_de_quan_tri_cac_hoat_dong_marketing\" class=\"ez-toc-section\"><\/span>4 b\u01b0\u1edbc \u1ee9ng d\u1ee5ng bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 \u0111\u1ec3 qu\u1ea3n tr\u1ecb c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing<\/h2>\n<p>\u0110\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch marketing th\u01b0\u01a1ng hi\u1ec7u hay gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m, bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 c\u0169ng c\u00f3 th\u1ec3 h\u1eefu \u00edch ngay khi b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m ho\u1eb7c khi xem x\u00e9t c\u00e1c b\u00e1o c\u00e1o c\u1ee7a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/p>\n<p>C\u1ee5 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng bi\u1ec3u \u0111\u1ed3 n\u00e0y \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, th\u00f4ng tin s\u1ea3n ph\u1ea9m ho\u1eb7c th\u1eadm ch\u00ed ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00e2n nh\u1eafc c\u00e1c ph\u01b0\u01a1ng \u00e1n t\u1ed1t nh\u1ea5t cho chi\u1ebfn d\u1ecbch. Ho\u1eb7c trong qu\u00e1 tr\u00ecnh di\u1ec5n ra ho\u1eb7c k\u1ebft th\u00fac chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3, bi\u1ec3u \u0111\u1ed3 Ishikawa s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn \u01b0u \u2013 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n<h3><span id=\"Buoc_1_Xac_dinh_van_de_de_hinh_thanh_phan_xuong_song\" class=\"ez-toc-section\"><\/span>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 h\u00ecnh th\u00e0nh ph\u1ea7n x\u01b0\u01a1ng s\u1ed1ng<\/h3>\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 l\u00e0 b\u01b0\u1edbc c\u1ef1c k\u00ec quan tr\u1ecdng, gi\u00fap ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00ec n\u1ebfu kh\u00f4ng t\u00ecm ra v\u1ea5n \u0111\u1ec1 tr\u1ecdng t\u00e2m, ch\u00fang ta r\u1ea5t d\u1ec5 b\u1ecb xoay v\u00f2ng v\u1edbi r\u1ea5t nhi\u1ec1u ti\u1ec3u ti\u1ebft. B\u1edfi v\u00ec m\u1ed7i bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 ch\u1ec9 c\u00f3 1 ph\u1ea7n x\u01b0\u01a1ng s\u1ed1ng, t\u01b0\u1ee3ng tr\u01b0ng cho v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t c\u1ea7n gi\u1ea3i quy\u1ebft ngay l\u1eadp t\u1ee9c, n\u00ean \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 b\u01b0\u1edbc t\u1ed1n nhi\u1ec1u th\u1eddi gian nh\u1ea5t.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng, ph\u00f2ng Marketing s\u1ebd d\u00f9ng ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy\u00a05W1H\u00a0(What, Who, When, Where, Why, How) \u0111\u1ec3 li\u1ec7t k\u00ea t\u00ecnh h\u00ecnh v\u00e0 x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1. Tuy nhi\u00ean, \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean c\u00f3 th\u1ec3 h\u00ecnh dung ch\u00ednh x\u00e1c v\u1ea5n \u0111\u1ec1 th\u00ec c\u1ea7n thi\u1ebft c\u00f3 nh\u1eefng s\u1ed1 li\u1ec7u, b\u1ea3ng bi\u1ec3u tr\u1ef1c quan th\u00ec vi\u1ec7c x\u00e1c \u0111\u1ecbnh s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<h4><span id=\"Do_luong_phan_tich_cac_chien_luoc_marketing_hieu_qua\" class=\"ez-toc-section\"><\/span>\u0110o l\u01b0\u1eddng ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3<\/h4>\n<p>Gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n GoSELL hi\u1ec7n c\u00f3 t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u1ef1c hi\u1ec7n Marketing. Qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Marketing bao g\u1ed3m:<\/p>\n<ul>\n<li>Google Analytics: ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng website (l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, th\u1eddi gian \u1edf l\u1ea1i trang, t\u1ef7 l\u1ec7 tho\u00e1t trang\u2026)<\/li>\n<li>Google Tag Manager: gi\u00fap \u0111o l\u01b0\u1eddng \u0111\u1ed1i t\u01b0\u1ee3ng, tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, A\/B testing,\u2026 d\u1ef1a theo h\u00e0nh vi v\u00e0 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<li>Facebook Pixel: h\u1ed7 tr\u1ee3 thi\u1ebft l\u1eadp ch\u1ebf \u0111\u1ed9 theo d\u00f5i \u0111\u1ec3 chi\u1ebfn d\u1ecbch marketing \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<li>CRM: Qu\u1ea3n l\u00ed kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n, gi\u00fap theo d\u00f5i l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd tr\u00ean website\/ \u1ee9ng d\u1ee5ng b\u00e1n h\u00e0ng.<\/li>\n<li>Ph\u00e2n t\u00edch b\u00e1o c\u00e1o: X\u00e2y d\u1ef1ng b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ph\u00e1t hi\u1ec7n v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 h\u00ecnh th\u00e0nh ph\u1ea7n x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 v\u00e0 thu\u1eadn ti\u1ec7n tri\u1ec3n khai c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo.<\/li>\n<\/ul>\n<h3><span id=\"Buoc_2_Xac_dinh_cac_nhan_to_anh_huong\" class=\"ez-toc-section\"><\/span>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng<\/h3>\n<p>\u0110\u1ed1i v\u1edbi m\u1ed7i nh\u00e2n t\u1ed1 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 ch\u00fang ta \u0111ang xem x\u00e9t s\u1ebd l\u00e0 m\u1ed9t nh\u00e1nh x\u01b0\u01a1ng l\u1edbn. \u01afu \u0111i\u1ec3m c\u1ee7a bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 l\u00e0 cho ph\u00e9p li\u1ec7t k\u00ea r\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n nh\u01b0 SEO ch\u01b0a t\u1ed1i \u01b0u, qu\u1ea3ng c\u00e1o ch\u01b0a hi\u1ec7u qu\u1ea3, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u01b0a t\u1ed1t, v.v..<\/p>\n<p>V\u00ed d\u1ee5, n\u1ebfu v\u1ea5n \u0111\u1ec1 x\u01b0\u01a1ng s\u1ed1ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u1edf b\u01b0\u1edbc 1 l\u00e0: \u201cLead th\u00e1ng 10 t\u0103ng gi\u00e1 m\u1ea1nh nh\u01b0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng\u201d th\u00ec c\u00e1c nguy\u00ean nh\u00e2n s\u01a1 c\u1ea5p c\u00f3 th\u1ec3 t\u1eeb:<\/p>\n<ul>\n<li>Nhu c\u1ea7u v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/li>\n<li>D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111a k\u00eanh.<\/li>\n<li>Nh\u00e2n s\u1ef1 v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 tri\u1ec3n khai ti\u1ebfp th\u1ecb.<\/li>\n<\/ul>\n<h3><span id=\"Buoc_3_Tim_ra_nguyen_nhan_thuoc_tung_nhan_to_da_tim_ra_trong_buoc_2\" class=\"ez-toc-section\"><\/span>B\u01b0\u1edbc 3: T\u00ecm ra nguy\u00ean nh\u00e2n thu\u1ed9c t\u1eebng nh\u00e2n t\u1ed1 (\u0111\u00e3 t\u00ecm ra trong b\u01b0\u1edbc 2)<\/h3>\n<p>T\u01b0\u01a1ng t\u1ef1, c\u1ee9 v\u1edbi m\u1ed7i nguy\u00ean nh\u00e2n s\u1ebd l\u00e0 m\u1ed9t nh\u00e1nh x\u01b0\u01a1ng nh\u1ecf t\u01b0\u01a1ng \u1ee9ng \u0111\u1ec3 ch\u00fang ta c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 v\u1ea5n \u0111\u1ec1. N\u1ebfu c\u00e1c nguy\u00ean nh\u00e2n n\u00e0y c\u00f2n qu\u00e1 ph\u1ee9c t\u1ea1p, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 chia nh\u1ecf c\u1ea5p \u0111\u1ed9 \u0111\u1ec3 d\u1ec5 quan s\u00e1t v\u00e0 ph\u00e2n t\u00edch h\u01a1n.<\/p>\n<p>\u0110\u00e2y c\u0169ng l\u00e0 b\u01b0\u1edbc t\u1ea1o ra \u01b0u \u0111i\u1ec3m l\u1edbn nh\u1ea5t c\u1ee7a bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 \u2013 x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u00f3 th\u1ec3 t\u1ea1o ra \u201chi\u1ec7u \u1ee9ng c\u00e1nh b\u01b0\u1edbm\u201d cho c\u1ea3 m\u1ed9t chi\u1ebfn d\u1ecbch marketing v\u00e0 kinh doanh.<\/p>\n<p>C\u1ee5 th\u1ec3, t\u1eeb nh\u1eefng nguy\u00ean nh\u00e2n s\u01a1 c\u1ea5p tr\u00ean c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng nguy\u00ean nh\u00e2n th\u1ee9 c\u1ea5p:<\/p>\n<ul>\n<li>Nh\u1eefng kh\u00f3 kh\u0103n khi v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng \u0111a k\u00eanh, \u0111a n\u1ec1n t\u1ea3ng thi\u1ebfu t\u1eadp trung.<\/li>\n<li>Kh\u00f4ng theo s\u00e1t h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ec3 v\u1ebd \u0111\u01b0\u1ee3c ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng tr\u00ean t\u1eebng k\u00eanh b\u00e1n h\u00e0ng.<\/li>\n<li>H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00ed d\u1eef li\u1ec7u ch\u01b0a \u0111\u1ed3ng b\u1ed9 d\u1eabn \u0111\u1ebfn vi\u1ec7c ph\u00e2n b\u1ed5 nh\u00e2n l\u1ef1c kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/li>\n<li>Chi ph\u00ed qu\u1ea3ng c\u00e1o cao nh\u01b0ng lead v\u1ec1 kh\u00f4ng nhi\u1ec1u v\u00ec n\u1ed9i dung ch\u01b0a \u0111\u00fang insight kh\u00e1ch h\u00e0ng,\u2026<\/li>\n<\/ul>\n<h3><span id=\"Buoc_4_Phan_tich_so_do\" class=\"ez-toc-section\"><\/span>B\u01b0\u1edbc 4: Ph\u00e2n t\u00edch s\u01a1 \u0111\u1ed3<\/h3>\n<p>Sau khi ho\u00e0n t\u1ea5t bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c nguy\u00ean nh\u00e2n, nh\u00e2n t\u1ed1 t\u1ea1o ra v\u1ea5n \u0111\u1ec1 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, ch\u00fang ta c\u1ea7n xem x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u00e2u l\u00e0 v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1, ho\u1eb7c ph\u00e2n c\u1ea5p m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean \u0111i\u1ec1u ch\u1ec9nh, x\u1eed l\u00ed.<\/p>\n<p>Th\u1eadt ra bi\u1ec3u \u0111\u1ed3 Ishikawa kh\u00f4ng d\u1eabn \u0111\u1ebfn gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3, nh\u01b0ng n\u1ebfu \u0111\u00e3 thu\u1ea7n th\u1ee5c 3 b\u01b0\u1edbc k\u1ec3 tr\u00ean th\u00ec ch\u1eafc ch\u1eafn ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ra gi\u1ea3i ph\u00e1p cho nh\u1eefng nguy\u00ean nh\u00e2n t\u1eeb nh\u1ecf nh\u1ea5t, \u0111\u1ebfn khi gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 l\u1edbn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cBi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1\u201d l\u00e0 g\u00ec? Bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 (hay bi\u1ec3u \u0111\u1ed3 Ishikawa, bi\u1ec3u \u0111\u1ed3 nguy\u00ean nh\u00e2n \u2013 k\u1ebft qu\u1ea3) l\u00e0 bi\u1ec3u \u0111\u1ed3 th\u1ec3 hi\u1ec7n ph\u01b0\u01a1ng ph\u00e1p nh\u1eadn di\u1ec7n v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p trong qu\u1ea3n l\u00ed, l\u00e3nh \u0111\u1ea1o. Theo Wikipedia, s\u1edf d\u0129 g\u1ecdi l\u00e0 bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 v\u00ec n\u00f3 \u0111\u01b0\u1ee3c [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[438],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/10885"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=10885"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/10885\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=10885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=10885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=10885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}