{"id":15208,"date":"2023-12-02T21:51:25","date_gmt":"2023-12-02T21:51:25","guid":{"rendered":"https:\/\/masterskills.org\/blog\/bi-quyet-tao-nen-thanh-cong-cua-nu-ceo-youtube.html"},"modified":"2023-12-21T21:03:10","modified_gmt":"2023-12-21T14:03:10","slug":"bi-quyet-tao-nen-thanh-cong-cua-nu-ceo-youtube","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bi-quyet-tao-nen-thanh-cong-cua-nu-ceo-youtube.html","title":{"rendered":"B\u00ed quy\u1ebft t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a n\u1eef CEO Youtube"},"content":{"rendered":"
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T\u1eeb vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty \u0111\u1ebfn thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi s\u00e1ng l\u1eadp mua d\u1ecbch v\u1ee5 chia s\u1ebb video s\u1eafp ra m\u1eaft c\u00f3 t\u00ean YouTube, n\u1eef CEO Youtube \u0111\u00e3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c Google tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

CEO Youtube l\u00e0 ai?<\/strong><\/p>\n

Susan Wojcicki\u00a0l\u00e0 ng\u01b0\u1eddi ph\u1ee5 n\u1eef th\u00e0nh c\u00f4ng b\u00ed \u1ea9n c\u1ee7a gi\u1edbi c\u00f4ng ngh\u1ec7. B\u00e0 t\u1eebng \u0111\u01b0\u1ee3c t\u1ea1p ch\u00ed Forbes g\u1ecdi l\u00e0 \u201cng\u01b0\u1eddi Google quan tr\u1ecdng nh\u1ea5t b\u1ea1n ch\u01b0a t\u1eebng nghe t\u1edbi\u201d. N\u0103m 2014, b\u00e0 \u0111\u01b0\u1ee3c b\u1ed5 nhi\u1ec7n l\u00e0m CEO c\u1ee7a Youtube v\u00e0 x\u1ebfp th\u1ee9 12 trong danh s\u00e1ch nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef quy\u1ec1n l\u1ef1c nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

Wojcicki l\u1edbn l\u00ean trong khu\u00f4n vi\u00ean tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Stanford \u1edf Palo Alto, California, n\u01a1i cha c\u00f4, Stanley Wojcicki, l\u00e0 Tr\u01b0\u1edfng khoa V\u1eadt l\u00fd. M\u1eb9 c\u1ee7a Wojcicki, Esther Wojcicki, gi\u1ea3ng vi\u00ean b\u00e1o ch\u00ed t\u1ea1i tr\u01b0\u1eddng trung h\u1ecdc Palo Alto, n\u01a1i b\u00e0 \u0111\u00e3 h\u01b0\u1edbng d\u1eabn c\u00e1c h\u1ecdc sinh \u0111\u00e1ng ch\u00fa \u00fd nh\u01b0 con g\u00e1i c\u1ee7a Steve Jobs l\u00e0 Lisa Brennan-Jobs v\u00e0 nam di\u1ec5n vi\u00ean James Franco.<\/p>\n

Wojcicki l\u00e0 ng\u01b0\u1eddi l\u1edbn tu\u1ed5i nh\u1ea5t trong ba ch\u1ecb em. B\u00e0 theo h\u1ecdc \u0110\u1ea1i h\u1ecdc Harvard, chuy\u00ean ng\u00e0nh L\u1ecbch s\u1eed v\u00e0 V\u0103n h\u1ecdc. Nhi\u1ec1u n\u0103m sau, b\u00e0 tham gia m\u1ed9t kh\u00f3a h\u1ecdc v\u1ec1 m\u00e1y t\u00ednh v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch suy ngh\u0129 c\u1ee7a b\u00e0 v\u1ec1 m\u1ecdi th\u1ee9.<\/p>\n

Wojcicki nh\u1eadn b\u1eb1ng th\u1ea1c s\u0129 kinh t\u1ebf v\u00e0o n\u0103m 1993 t\u1eeb \u0110\u1ea1i h\u1ecdc California t\u1ea1i Santa Cruz v\u00e0 b\u1eb1ng MBA c\u1ee7a Tr\u01b0\u1eddng Qu\u1ea3n l\u00fd Anderson c\u1ee7a UCLA.<\/p>\n

Sau khi ho\u00e0n th\u00e0nh b\u1eb1ng MBA v\u00e0o n\u0103m 1998, Wojcicki tr\u1edf l\u1ea1i V\u00f9ng V\u1ecbnh. C\u00f4 k\u1ebft h\u00f4n v\u00e0 \u0111\u1ecbnh c\u01b0 \u1edf Menlo Park. Wojcicki \u0111\u1ea3m nh\u1eadn c\u00f4ng vi\u1ec7c ti\u1ebfp th\u1ecb t\u1ea1i nh\u00e0 s\u1ea3n xu\u1ea5t chip m\u00e1y t\u00ednh Intel.<\/p>\n

N\u0103m 1999, Wojcicki gia nh\u1eadp nh\u00f3m Google v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e2n vi\u00ean th\u1ee9 16. B\u00e0 l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd Marketing \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng ty v\u00e0 \u0111\u01b0\u1ee3c c\u1ea5p m\u1ed9t ng\u00e2n s\u00e1ch r\u1ea5t khi\u00eam t\u1ed1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb.<\/p>\n

M\u1ed9t trong nh\u1eefng d\u1ef1 \u00e1n \u0111\u1ea7u ti\u00ean c\u1ee7a Wojcicki l\u00e0 l\u00e0m s\u1ed1ng \u0111\u1ed9ng logo Google cho c\u00e1c ng\u00e0y l\u1ec5 v\u00e0 s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t. H\u00ecnh t\u01b0\u1ee3ng tr\u01b0ng \u0111\u1ea7u ti\u00ean c\u1ee7a b\u00e0 l\u00e0 m\u1ed9t ng\u01b0\u1eddi ngo\u00e0i h\u00e0nh tinh h\u1ea1 c\u00e1nh tr\u00ean Google v\u00e0 b\u00e2y gi\u1edd c\u00e1c b\u1ea3n v\u1ebd Google Doodle xu\u1ea5t hi\u1ec7n h\u00e0ng ng\u00e0y tr\u00ean trang ch\u1ee7.<\/p>\n

V\u00e0o n\u0103m 2003, Wojcicki \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t \u00fd t\u01b0\u1edfng l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 ti\u1ec1m n\u0103ng qu\u1ea3ng c\u00e1o c\u1ee7a Google: B\u00e0 \u0111\u1ec1 xu\u1ea5t r\u1eb1ng c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a Google kh\u00f4ng ch\u1ec9 c\u00f3 s\u1eb5n trong t\u00ecm ki\u1ebfm, m\u00e0 c\u00f2n tr\u00ean c\u00e1c trang web v\u00e0 blog tr\u00ean internet. S\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 AdSense v\u00e0 cho ph\u00e9p Google mang l\u1ea1i doanh thu qu\u1ea3ng c\u00e1o h\u01a1n 100 t\u1ef7 \u0111\u00f4 la trong .<\/p>\n

Wojcicki ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 n\u1ec1n t\u1ea3ng chia s\u1ebb video mi\u1ec5n ph\u00ed c\u1ee7a Google, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Google Video, ra m\u1eaft n\u0103m 2005. Video \u0111\u1ea7u ti\u00ean b\u00e0 t\u1ea3i l\u00ean l\u00e0 \u201cB\u00e0i h\u00e1t v\u00f4 ngh\u0129 c\u1ee7a Muppet\u201d v\u00e0 ph\u1ea3n \u1ee9ng m\u1ea1nh m\u1ebd c\u1ee7a tr\u1ebb em v\u1edbi video \u0111\u00e3 gi\u00fap b\u00e0 nh\u1eadn ra s\u1ee9c m\u1ea1nh c\u1ee7a n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch truy c\u1eadp.<\/p>\n

Tuy nhi\u00ean, v\u00e0o kho\u1ea3ng th\u1eddi gian \u0111\u00f3, m\u1ed9t trang web chia s\u1ebb video mi\u1ec5n ph\u00ed kh\u00e1c c\u00f3 t\u00ean YouTube \u0111ang t\u1ea1o ra ti\u1ebfng vang v\u00e0 \u0111\u00e1nh b\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a Google b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea3i l\u00ean. Wojcicki \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t video tr\u00ean YouTube v\u1edbi n\u1ed9i dung hai ch\u00e0ng trai \u1edf Trung Qu\u1ed1c h\u00e1t nh\u00e9p v\u1edbi Backstreet Boys, \u0111\u1ec3 thuy\u1ebft ph\u1ee5c Google n\u00ean mua l\u1ea1i n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n

V\u00e0o n\u0103m 2006, Wojcicki \u0111\u00e3 thuy\u1ebft ph\u1ee5c c\u00e1c \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Google v\u00e0 Google \u0111\u00e3 mua YouTube v\u00e0o n\u0103m \u0111\u00f3 v\u1edbi gi\u00e1 1,65 t\u1ef7 \u0111\u00f4 la.<\/p>\n

V\u00e0o th\u00e1ng 10 n\u0103m 2010, Wojcicki \u0111\u00e3 \u0111\u01b0\u1ee3c th\u0103ng ch\u1ee9c t\u1eeb Ph\u00f3 Gi\u00e1m \u0111\u1ed1c l\u00ean Ph\u00f3 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao gi\u00e1m s\u00e1t c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, ch\u1ec9 c\u00f3 8 Ph\u00f3 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao t\u1ea1i Google.<\/p>\n

\u0110\u1ebfn th\u00e1ng 2 n\u0103m 2014, Wojcicki \u0111\u00e3 thay th\u1ebf th\u00e0nh vi\u00ean th\u1ee9 9 c\u1ee7a Google, Salar Kamangar, l\u00e0m CEO Youtube.<\/p>\n

Wojcicki ti\u1ebft l\u1ed9 r\u1eb1ng b\u00e0 v\u00e0 ch\u1ed3ng duy tr\u00ec c\u00e1c quy t\u1eafc nghi\u00eam ng\u1eb7t \u0111\u1ec3 t\u00e1ch bi\u1ec7t c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n. B\u00e0 s\u1ebd ngh\u1ec9 ng\u01a1i ho\u00e0n to\u00e0n v\u00e0i gi\u1edd v\u00e0o ban \u0111\u00eam v\u00e0 s\u1ebd kh\u00f4ng ki\u1ec3m tra email \u0111\u1ec3 t\u0103ng n\u0103ng su\u1ea5t. \u201cN\u1ebfu b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c 24\/7, b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 \u00fd t\u01b0\u1edfng th\u00fa v\u1ecb n\u00e0o\u201d, Wojcicki n\u00f3i.<\/p>\n

Wojcicki \u0111\u00e3 gi\u00e1m s\u00e1t vi\u1ec7c ph\u00e1t h\u00e0nh c\u00e1c s\u1ea3n ph\u1ea9m ch\u00ednh, bao g\u1ed3m YouTube Gaming, YouTube Music, YouTube Premium v\u00e0 YouTube TV. D\u01b0\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a Wojcicki, YouTube \u0111\u00e3 t\u0103ng l\u00ean 1,8 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng \u2013 ch\u1ec9 \u0111\u1ee9ng sau 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Facebook. N\u00f3 c\u0169ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a thanh thi\u1ebfu ni\u00ean.<\/p>\n

Wojcicki hi\u1ec7n \u0111ang \u0111\u1ee9ng th\u1ee9 b\u1ea3y trong danh s\u00e1ch \u201cNh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef quy\u1ec1n l\u1ef1c nh\u1ea5t\u201d c\u1ee7a Forbes. Gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n r\u00f2ng c\u1ee7a b\u00e0 \u01b0\u1edbc t\u00ednh l\u00ean t\u1edbi g\u1ea7n 500 tri\u1ec7u USD.<\/p>\n

B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a n\u1eef CEO Youtube<\/strong><\/p>\n

Hi\u1ec3u r\u00f5 s\u1ee9c m\u1ea1nh c\u1ee7a Marketing<\/strong><\/p>\n

Tr\u01b0\u1edbc khi ng\u1ed3i chi\u1ebfc gh\u1ebf cao nh\u1ea5t t\u1ea1i YouTube, Susan Wojcicki l\u00e0 Ph\u00f3 Ch\u1ee7 t\u1ecbch c\u1ea5p cao ph\u1ee5 tr\u00e1ch Qu\u1ea3ng c\u00e1o t\u1ea1i Google. B\u00e0 t\u1eebng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nh\u01b0 l\u00e0 ng\u01b0\u1eddi quan tr\u1ecdng nh\u1ea5t trong gi\u1edbi qu\u1ea3ng c\u00e1o b\u1edfi b\u00e0 hi\u1ec3u r\u00f5 v\u00e0 v\u1eadn d\u1ee5ng linh ho\u1ea1t s\u1ee9c m\u1ea1nh c\u1ee7a marketing. \u0110i\u1ec1u n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb th\u1ef1c t\u1ebf khi b\u00e0 \u0111\u00e3 c\u00f9ng nh\u00f3m c\u1ed9ng s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 t\u1ea1o ra AdSense, m\u1ed9t th\u01b0\u01a1ng v\u1ee5 mang t\u00ednh c\u00e1ch m\u1ea1ng v\u00e0 h\u00e1i ra ti\u1ec1n c\u1ee7a Google, cho ph\u00e9p c\u00e1c trang web v\u00e0 trang nh\u1eadt k\u00fd c\u00e1 nh\u00e2n ki\u1ebfm ti\u1ec1n b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. N\u0103m ngo\u00e1i, AdSense \u0111\u00e3 gi\u00fap t\u1ea1o ra 55,5 t\u1ec9 USD doanh thu cho Google.<\/p>\n

T\u1ea7m nh\u00ecn xa tr\u00f4ng r\u1ed9ng<\/strong><\/p>\n

N\u0103m 2006, khi Google chi ra 1,6 t\u1ec9 USD \u0111\u1ec3 mua\u00a0YouTube v\u1ed1n c\u00f3 con s\u1ed1 doanh thu h\u1eb1ng n\u0103m ch\u1ec9 \u1edf con s\u1ed1 15 tri\u1ec7u USD, nhi\u1ec1u chuy\u00ean gia t\u1ecf ra kinh ng\u1ea1c b\u1edfi s\u1ef1 m\u01a1 h\u1ed3 v\u00e0 m\u1ea1o hi\u1ec3m c\u1ee7a d\u1ef1 \u00e1n n\u00e0y. Tuy nhi\u00ean, khi \u0111\u01b0\u1eddng truy\u1ec1n b\u0103ng th\u00f4ng r\u1ed9ng, wifi, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, m\u00e1y t\u00ednh b\u1ea3ng ra \u0111\u1eddi, chuy\u1ec7n xem video tr\u1ef1c tuy\u1ebfn tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Kh\u00f4ng ai kh\u00e1c ngo\u00e0i Susan Wojcicki \u0111\u00e3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng n\u00e0y trong l\u00fac nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f2n \u0111ang ng\u1edd v\u1ef1c. N\u0103m \u0111\u00f3, Susan \u0111ang ph\u1ee5 tr\u00e1ch Google Video v\u00e0 b\u00e0 \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t mua l\u1ea1i \u0111\u1ed1i th\u1ee7 YouTube thay v\u00ec c\u1ea1nh tranh v\u1edbi n\u00f3, \u0111\u1ec3 r\u1ed3i ch\u1ec9 trong v\u00f2ng v\u00e0i n\u0103m YouTube tr\u1edf th\u00e0nh k\u1ebb h\u1ee7y di\u1ec7t \u0111\u1ed1i v\u1edbi ng\u00e0nh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n

L\u00e0m vi\u1ec7c v\u00e0 c\u1ed1ng hi\u1ebfn th\u1ea7m l\u1eb7ng<\/strong><\/p>\n

Susan Wojcicki \u0111\u00e3 t\u1eebng \u0111\u01b0\u1ee3c t\u1ea1p ch\u00ed Forbes g\u1ecdi l\u00e0 \u201cng\u01b0\u1eddi Google quan tr\u1ecdng nh\u1ea5t b\u1ea1n ch\u01b0a t\u1eebng nghe t\u1edbi\u201d b\u1edfi nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a b\u00e0 \u0111\u1ed1i v\u1edbi Google kh\u00f4ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u b\u00ean ngo\u00e0i Googleplex (\u0111\u1ea1i b\u1ea3n doanh c\u1ee7a Google). B\u00e0 lu\u00f4n l\u1eb7ng l\u1ebd l\u00e0m vi\u1ec7c, th\u00edch l\u00e0m nh\u1eefng \u0111i\u1ec1u to l\u1edbn v\u00e0 mu\u1ed1n ch\u1eafc ch\u1eafn l\u00e0 c\u00f4ng lao c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c c\u00f9ng m\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c ghi nh\u1eadn. Ch\u00ednh v\u00ec v\u1eady, b\u00e0 kh\u00f4ng h\u1ec1 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c m\u00ecnh c\u00f3 n\u1ed5i ti\u1ebfng hay kh\u00f4ng.<\/p>\n

S\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng<\/strong><\/p>\n

Susan Wojcicki lu\u00f4n n\u1ed5i ti\u1ebfng l\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 bi\u1ec7t t\u00e0i truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ecdi ng\u01b0\u1eddi xung quanh b\u1edfi s\u1ee9c s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng ngh\u1ec9 c\u1ee7a m\u00ecnh. B\u00e0 chia s\u1ebb r\u1eb1ng: \u201cT\u00f4i y\u00eau c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh v\u00ec ni\u1ec1m \u0111am m\u00ea \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o. T\u00f4i mu\u1ed1n s\u00e1ng t\u1ea1o v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c s\u1ea3n ph\u1ea9m, Google cho ph\u00e9p t\u00f4i t\u1ea1o ra nh\u1eefng th\u1ee9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u1eafp th\u1ebf gi\u1edbi\u201d.<\/p>\n

N\u1ebfu kh\u00f4ng th\u1ec3 \u0111\u00e1nh b\u1ea1i, h\u00e3y th\u00e2u t\u00f3m<\/strong><\/p>\n

V\u00e0o n\u0103m 2006, Wojcicki \u0111ang \u0111i\u1ec1u h\u00e0nh Google Video, d\u1ef1 \u00e1n cu\u1ed1i c\u00f9ng ph\u1ea3i ch\u1ecbu th\u1ea5t b\u1ea1i tr\u01b0\u1edbc s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a YouTube. Gi\u1ea3i ph\u00e1p m\u00e0 Wojcicki \u0111\u01b0a ra \u0111\u00e3 ch\u1ee9ng t\u1ecf s\u1ef1 quy\u1ebft \u0111o\u00e1n, kh\u00f4n ngoan v\u00e0 b\u00ecnh t\u0129nh c\u1ee7a b\u00e0 trong l\u00fac n\u01b0\u1edbc s\u00f4i l\u1eeda b\u1ecfng. Ch\u1ec9 sau 1 ng\u00e0y chu\u1ea9n b\u1ecb, Wojcicki \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0 tr\u00ecnh b\u00e0y tr\u01b0\u1edbc Ban \u0111i\u1ec1u h\u00e0nh c\u1ee7a Google m\u1ed9t k\u1ebf ho\u1ea1ch th\u00e2u t\u00f3m v\u1edbi gi\u00e1 1,65 t\u1ef7 USD. K\u1ebft qu\u1ea3 l\u00e0 YouTube \u0111\u00e3 thu\u1ed9c v\u1ec1 tay Google.<\/p>\n

Bi\u1ebft c\u00e1ch l\u1eafng nghe<\/strong><\/p>\n

Khi l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u1eb7t ch\u00e2n \u0111\u1ebfn Youtube, b\u00e0 th\u1ef1c s\u1ef1 mu\u1ed1n d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 l\u1eafng nghe. M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u Susan mu\u1ed1n l\u00e0m ngay l\u00e0 g\u1eb7p nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7y s\u00e1ng t\u1ea1o n\u01a1i \u0111\u00e2y v\u00e0 suy ngh\u0129 v\u1ec1 c\u00e1ch \u0111\u1ec3 l\u00e0m th\u1ebf n\u00e0o c\u00f3 th\u1ec3 gi\u00fap h\u1ecd ph\u00e1t huy h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n v\u00e0 th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c m\u00e0 t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean \u0111ang theo \u0111u\u1ed5i.<\/p>\n

Hi\u1ec3u r\u00f5 s\u1ee9c m\u1ea1nh c\u1ee7a n\u1eef gi\u1edbi<\/strong><\/p>\n

Susan hi\u1ec3u r\u00f5 r\u1eb1ng tr\u00ean YouTube ph\u1ee5 n\u1eef kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng; h\u1ecd l\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u00ean nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n. H\u1ecd \u0111ang h\u1ecdc h\u1ecfi v\u1ec1 kinh doanh v\u00e0 c\u00f4ng ngh\u1ec7, h\u1ecd \u0111ang c\u00f3 ti\u1ebfng n\u00f3i m\u1ea1nh m\u1ebd. H\u1ecd kh\u00f4ng \u0111\u1ee3i m\u1ed9t h\u00e3ng phim hay h\u00e3ng ghi \u00e2m n\u00e0o m\u00e0 t\u1ef1 t\u1ea1o b\u1ec7 ph\u00f3ng cho m\u00ecnh. V\u1edbi h\u01a1n 1 t\u1ec9 ng\u01b0\u1eddi xem trang web m\u1ed7i th\u00e1ng, YouTube \u0111\u00e3 t\u1ea1o ra nh\u1eefng ng\u00f4i sao t\u1eeb nh\u1eefng b\u00e0 n\u1ed9i tr\u1ee3.<\/p>\n

Kh\u00f4ng ng\u1ea1i m\u1ea1o hi\u1ec3m<\/strong><\/p>\n

B\u1ea1n c\u00f3 d\u00e1m t\u1eeb b\u1ecf m\u1ed9t c\u00f4ng vi\u1ec7c \u1ed5n \u0111\u1ecbnh t\u1ea1i m\u1ed9t c\u00f4ng ty l\u1edbn l\u00fac \u0111ang mang thai 4 th\u00e1ng \u0111\u1ee9a con \u0111\u1ea7u l\u00f2ng \u0111\u1ec3 gia nh\u1eadp m\u1ed9t c\u00f4ng ty m\u1edbi toanh trong m\u1ed9t l\u0129nh v\u1ef1c c\u0169ng \u0111ang ch\u01b0a bi\u1ebft t\u01b0\u01a1ng lai th\u1ebf n\u00e0o? C\u00e1ch \u0111\u00e2y 15 n\u0103m, Susan \u0111\u00e3 d\u00e1m d\u1ea5n th\u00e2n v\u00e0 quy\u1ebft \u0111\u1ecbnh t\u00e1o b\u1ea1o \u0111\u00f3 \u0111\u00e3 mang l\u1ea1i cho b\u00e0 m\u1ed9t v\u1ecb tr\u00ed m\u00e0 ai c\u0169ng m\u01a1 \u01b0\u1edbc.<\/p>\n

Ham h\u1ecdc h\u1ecfi<\/strong><\/p>\n

M\u1eb9 c\u1ee7a Wojcicki l\u00e0m ngh\u1ec1 d\u1ea1y vi\u1ebft b\u00e1o \u1edf tr\u01b0\u1eddng trung h\u1ecdc v\u00e0 cha b\u00e0 l\u00e0 tr\u01b0\u1edfng Khoa V\u1eadt l\u00fd \u0110\u1ea1i h\u1ecdc Stanford. B\u00e0 l\u1edbn l\u00ean tr\u00ean m\u1ed9t khu\u00f4n vi\u00ean \u0111\u1ea1i h\u1ecdc\u201d, bao quanh b\u1edfi c\u00e1c h\u1ecdc gi\u1ea3, c\u00e1c nh\u00e0 to\u00e1n h\u1ecdc v\u00e0 nh\u00e0 khoa h\u1ecdc. Ch\u00ednh v\u00ec v\u1eady, b\u00e0 lu\u00f4n gi\u1eef trong m\u00ecnh s\u1ef1 ham h\u1ecdc h\u1ecfi, kh\u00f4ng ng\u1eebng nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm t\u00f2i. Wojcicki \u0111\u00e3 nghi\u00ean c\u1ee9u l\u1ecbch s\u1eed v\u00e0 v\u0103n h\u1ecdc v\u00e0 \u0111\u1ea1t c\u1eed nh\u00e2n \u0110\u1ea1i h\u1ecdc Harvard, \u0111\u1ed3ng th\u1eddi l\u00e0 th\u1ea1c s\u0129 Kinh t\u1ebf \u0110\u1ea1i h\u1ecdc California, Santa Cruz.<\/p>\n

Nh\u1eefng c\u00e2u n\u00f3i truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a n\u1eef CEO Youtube \u2013 Susan Wojcicki<\/strong><\/p>\n

M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ea7n nhi\u1ec1u nh\u00e2n vi\u00ean l\u00e0 ph\u1ee5 n\u1eef t\u1ed1t nghi\u1ec7p chuy\u00ean ng\u00e0nh k\u1ef9 thu\u1eadt nh\u01b0ng t\u00f4i lu\u00f4n mu\u1ed1n nh\u1eafc nh\u1edf ph\u1ee5 n\u1eef r\u1eb1ng b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 b\u1eb1ng c\u1ea5p v\u1ec1 khoa h\u1ecdc ho\u1eb7c c\u00f4ng ngh\u1ec7 \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7.<\/p>\n

C\u1ea3 nam gi\u1edbi v\u00e0 ph\u1ee5 n\u1eef \u0111\u00e3 tr\u1edf th\u00e0nh SEO \u0111\u1ec1u cho th\u1ea5y s\u1ef1 ki\u00ean tr\u00ec v\u00e0 ch\u0103m ch\u1ec9 \u0111\u1ec3 th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p. H\u1ecd kh\u00f4ng ch\u1ec9 c\u1ea7n k\u1ef9 n\u0103ng m\u00e0 c\u00f2n t\u1eadn t\u00e2m v\u00e0 cam k\u1ebft cao \u0111\u1ed9. V\u00e0 b\u1ea5t k\u1ec3 gi\u1edbi t\u00ednh n\u00e0o, c\u00e1c CEO \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1edfi c\u00f9ng m\u1ed9t ti\u00eau ch\u00ed \u2013 s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u0110i\u1ec1u tuy\u1ec7t v\u1eddi c\u1ee7a internet l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m, v\u00e0 ch\u1ec9 trong v\u00e0i gi\u1edd, m\u1ecdi ng\u01b0\u1eddi s\u1ebd cho b\u1ea1n bi\u1ebft h\u1ecd ngh\u0129 g\u00ec v\u1ec1 n\u00f3.<\/p>\n

Nhi\u1ec1u ph\u1ee5 n\u1eef cho r\u1eb1ng h\u1ecd kh\u00f4ng th\u1ec3 l\u00e0 ng\u01b0\u1eddi m\u1eb9 t\u1ed1t v\u00e0 c\u00f3 s\u1ef1 nghi\u1ec7p \u0111\u1ea7y th\u00e1ch th\u1ee9c c\u00f9ng m\u1ed9t l\u00fac, v\u00ec v\u1eady h\u1ecd c\u00f3 th\u1ec3 t\u1eeb b\u1ecf vi\u1ec7c c\u1ed1 g\u1eafng l\u00e0m c\u1ea3 hai khi h\u1ecd \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng trong s\u1ef1 nghi\u1ec7p. M\u1eb7c d\u00f9 \u0111\u00f4i khi c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ph\u1ee5 n\u1eef l\u00e0 nh\u1eadn ra l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c l\u00e0m vi\u1ec7c b\u00ean ngo\u00e0i ng\u00f4i nh\u00e0 c\u1ee7a m\u00ecnh.<\/p>\n

L\u00fd do t\u00f4i th\u00edch c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh l\u00e0 t\u00f4i c\u00f3 mong mu\u1ed1n t\u1ea1o ra \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi m\u1ebb v\u00e0 Google \u0111\u00e3 cho ph\u00e9p t\u00f4i t\u1ea1o ra m\u1ecdi th\u1ee9 v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi tr\u00ean to\u00e0n c\u1ea7u s\u1eed d\u1ee5ng.<\/p>\n

C\u00f4ng vi\u1ec7c \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i sau khi h\u1ecdc \u0111\u1ea1i h\u1ecdc l\u00e0 t\u1ea1i Magic Quest, m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p ph\u1ea7n m\u1ec1m gi\u00e1o d\u1ee5c n\u01a1i t\u00f4i ch\u1ecbu tr\u00e1ch nhi\u1ec7m vi\u1ebft n\u1ed9i dung. T\u00f4i \u0111\u1ebfn v\u1edbi c\u00f4ng vi\u1ec7c \u0111\u00f3 do t\u00ecnh c\u1edd nh\u01b0ng sau khi l\u00e0m vi\u1ec7c v\u00e0i tu\u1ea7n v\u00e0 m\u1eb7c d\u00f9 v\u1eabn y\u00eau th\u00edch c\u00f4ng vi\u1ec7c nh\u01b0ng t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh theo \u0111u\u1ed5i s\u1ef1 nghi\u1ec7p c\u00f4ng ngh\u1ec7. \u00a0<\/p>\n

Qu\u1ea3ng c\u00e1o r\u1ea5t \u0111\u01a1n gi\u1ea3n theo nhi\u1ec1u c\u00e1ch. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111i \u0111\u1ebfn n\u01a1i ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng d\u00e0nh nhi\u1ec1u th\u1eddi gian tr\u1ef1c tuy\u1ebfn h\u01a1n.<\/p>\n

Trong m\u1ed7i t\u1ed5 ch\u1ee9c, c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi, t\u1eeb c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea5p cao \u0111\u1ebfn c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u00e1nh gi\u00e1 cao ph\u1ee5 n\u1eef t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c. T\u00f4i s\u1ebd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed ng\u00e0y h\u00f4m nay n\u1ebfu kh\u00f4ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ch\u1ee7 ch\u1ed1t tin t\u01b0\u1edfng v\u00e0o t\u00f4i v\u00e0 cho t\u00f4i c\u01a1 h\u1ed9i \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u m\u00e0 t\u00f4i \u0111ang c\u1ed1 g\u1eafng l\u00e0m l\u00e0 s\u1eed d\u1ee5ng v\u1ecb tr\u00ed m\u00e0 t\u00f4i \u0111ang c\u00f3 \u0111\u1ec3 khuy\u1ebfn kh\u00edch th\u1ebf h\u1ec7 ph\u1ee5 n\u1eef ti\u1ebfp theo ngh\u0129 v\u1ec1 Internet nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p.<\/p>\n

T\u00f4i ngh\u0129 r\u1eb1ng t\u00f4i \u0111\u00e3 lu\u00f4n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y nh\u1eefng g\u00ec s\u1eafp t\u1edbi v\u00e0 khi t\u00f4i gia nh\u1eadp Google, m\u1ecdi ng\u01b0\u1eddi lu\u00f4n h\u1ecfi: \u201cT\u1ea1i sao b\u1ea1n l\u1ea1i gia nh\u1eadp c\u00f4ng ty n\u00e0y?\u201d. C\u00f4ng ty r\u1ea5t nh\u1ecf v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3. T\u00f4i c\u00f3 th\u1ec3 th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a Google. T\u00f4i c\u00f3 th\u1ec3 th\u1ea5y c\u00e1ch n\u00f3 s\u1ebd ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty l\u1edbn.<\/p>\n

N\u1ebfu m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i h\u1ecdc sinh h\u1ecdc v\u00e0 h\u00f3a h\u1ecdc, h\u1ecd c\u00f3 th\u1ec3 h\u1ecdc khoa h\u1ecdc m\u00e1y t\u00ednh. Khoa h\u1ecdc m\u00e1y t\u00ednh l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng h\u1eefu \u00edch so v\u1edbi r\u1ea5t nhi\u1ec1u th\u1ee9 kh\u00e1c m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang h\u1ecdc \u1edf tr\u01b0\u1eddng trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay.<\/p>\n

Ng\u00e0y x\u01b0a, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng ph\u1ea3i tham gia v\u00e0o c\u00e1c nh\u00f3m v\u00e0 h\u1ecfi m\u1ecdi ng\u01b0\u1eddi h\u1ecd ngh\u0129 g\u00ec. B\u00e2y gi\u1edd, m\u1ecdi ng\u01b0\u1eddi \u0111ang vi\u1ebft tr\u00ean Web nh\u1eefng g\u00ec h\u1ecd ngh\u0129 v\u1ec1 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9.<\/p>\n

N\u1ebfu ph\u1ee5 n\u1eef kh\u00f4ng tham gia v\u00e0o c\u00f4ng ngh\u1ec7, v\u1edbi s\u1ef1 n\u1ed5i b\u1eadt to l\u1edbn trong cu\u1ed9c s\u1ed1ng v\u00e0 x\u00e3 h\u1ed9i c\u1ee7a ch\u00fang ta, ch\u00fang ta c\u00f3 nguy c\u01a1 m\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch kinh t\u1ebf, ch\u00ednh tr\u1ecb v\u00e0 x\u00e3 h\u1ed9i m\u00e0 ch\u00fang ta \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eadn.<\/p>\n

M\u1ed7i v\u1ecb CEO th\u00e0nh c\u00f4ng lu\u00f4n cho ta nhi\u1ec1u b\u00e0i h\u1ecdc qu\u00fd gi\u00e1. H\u1ecd c\u00f3 c\u00e1ch suy ngh\u0129 r\u1ea5t kh\u00e1c c\u00f9ng nhi\u1ec1u kinh nghi\u1ec7m qu\u00fd b\u00e1u \u0111\u00fac k\u1ebft t\u1eeb ch\u1eb7ng \u0111\u01b0\u1eddng kh\u00f3 kh\u0103n \u0111\u1ec3 l\u1eadp nghi\u1ec7p. Hi v\u1ecdng, nh\u1eefng b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a n\u1eef CEO Youtube s\u1ebd \u0111em \u0111\u1ebfn cho b\u1ea1n nh\u1eefng c\u00e1i nh\u00ecn m\u1edbi v\u00e0 kh\u01a1i g\u1ee3i kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o trong m\u1ed7i ng\u01b0\u1eddi.<\/p>\n

Ph\u01b0\u01a1ng Th\u1ea3o\u00a0<\/strong><\/p>\n

\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u1eeb vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty \u0111\u1ebfn thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi s\u00e1ng l\u1eadp mua d\u1ecbch v\u1ee5 chia s\u1ebb video s\u1eafp ra m\u1eaft c\u00f3 t\u00ean YouTube, n\u1eef CEO Youtube \u0111\u00e3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c Google tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[430],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/15208"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=15208"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/15208\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=15208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=15208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=15208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}