{"id":18241,"date":"2023-12-05T08:11:59","date_gmt":"2023-12-05T08:11:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/top-11-cach-ban-hang-hieu-qua-khong-phai-ai-cung-biet.html"},"modified":"2023-12-21T21:48:52","modified_gmt":"2023-12-21T14:48:52","slug":"top-11-cach-ban-hang-hieu-qua-khong-phai-ai-cung-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/top-11-cach-ban-hang-hieu-qua-khong-phai-ai-cung-biet.html","title":{"rendered":"T\u1ed5ng h\u1ee3p 11 c\u00e1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft"},"content":{"rendered":"
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B\u00e1n h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. B\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c \u0111\u01b0a ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 vi\u1ec7c t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng, trung th\u00e0nh v\u00e0 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, b\u00e1n h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c d\u1ec5 d\u00e0ng, \u0111\u00f2i h\u1ecfi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u1ea3i c\u00f3 nhi\u1ec1u k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c v\u00e0 th\u00e1i \u0111\u1ed9 t\u1ed1t. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u cho b\u1ea1n top 11 c\u00e1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/strong> kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft, c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1ch tri\u1ec3n khai ch\u00fang cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

T\u1ed5ng h\u1ee3p c\u00e1c c\u00e1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

Trong ph\u1ea7n n\u00e0y, ch\u00fang t\u00f4i s\u1ebd t\u1ed5ng h\u1ee3p c\u00e1c b\u00ed k\u00edp b\u00e1n h\u00e0ng nh\u01b0 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m, t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng, m\u1edf r\u1ed9ng c\u00e1c m\u1ed1i quan h\u1ec7, ch\u00fa tr\u1ecdng nguy\u00ean l\u00fd 80\/20, kh\u00f4ng t\u1ea1o \u00e1p l\u1ef1c khi b\u00e1n h\u00e0ng,… Chi ti\u1ebft nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

1. Bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/strong><\/h3>\n

\u0110\u00e2y l\u00e0 c\u00e1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u01a1 b\u1ea3n nh\u1ea5t m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m. B\u1ea1n ph\u1ea3i bi\u1ebft r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m nh\u01b0 t\u00ednh n\u0103ng, l\u1ee3i \u00edch, \u01b0u \u0111i\u1ec3m, nh\u01b0\u1ee3c \u0111i\u1ec3m, gi\u00e1 c\u1ea3, c\u00e1ch s\u1eed d\u1ee5ng v\u00e0 b\u1ea3o h\u00e0nh. B\u1ea1n c\u0169ng c\u1ea7n bi\u1ebft v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1nh tranh \u0111\u1ec3 c\u00f3 th\u1ec3 so s\u00e1nh v\u00e0 n\u00eau b\u1eadt s\u1ef1 kh\u00e1c bi\u1ec7t s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Khi b\u1ea1n bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 thuy\u1ebft ph\u1ee5c.<\/p>\n

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Hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m \u0111ang b\u00e1n<\/em><\/span><\/p>\n

2. T\u00ecm hi\u1ec3u s\u01a1 l\u01b0\u1ee3c v\u1ec1 kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 \u0111\u1ea7u ti\u00ean m\u00e0 \u00f4ng Shankar \u0111\u01b0a ra \u0111\u00f3 ch\u00ednh l\u00e0 t\u00ecm hi\u1ec3u s\u01a1 l\u01b0\u1ee3c v\u1ec1 kh\u00e1ch h\u00e0ng. C\u1ee5 th\u1ec3, b\u1ea1n c\u1ea7n thu th\u1eadp th\u00f4ng tin v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap h\u00ecnh th\u00e0nh \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng t\u01b0 duy v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 kh\u00e1ch h\u00e0ng. \u00d4ng Shankar c\u0169ng \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng \u201cTh\u00f4ng tin lu\u00f4n l\u00e0 t\u00e0i s\u1ea3n \u0111\u00e1ng gi\u00e1 trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng<\/em>\u201d.<\/p>\n

3. M\u1edf r\u1ed9ng th\u00eam c\u00e1c m\u1ed1i quan h\u1ec7<\/strong><\/h3>\n

B\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c b\u00e1n cho m\u1ed9t kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 vi\u1ec7c b\u00e1n cho nhi\u1ec1u kh\u00e1ch h\u00e0ng. B\u1ea1n c\u1ea7n m\u1edf r\u1ed9ng th\u00eam c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0 b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n, \u0111\u1ed3ng nghi\u1ec7p, \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng c\u0169, kh\u00e1ch h\u00e0ng m\u1edbi, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.\u00a0<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 g\u1ecdi \u0111i\u1ec7n, g\u1eedi email, nh\u1eafn tin, m\u1ea1ng x\u00e3 h\u1ed9i, s\u1ef1 ki\u1ec7n, qu\u00e0 t\u1eb7ng, gi\u1edbi thi\u1ec7u \u0111\u1ec3 li\u00ean h\u1ec7 v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Khi b\u1ea1n m\u1edf r\u1ed9ng th\u00eam c\u00e1c m\u1ed1i quan h\u1ec7, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh.<\/p>\n

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M\u1edf r\u1ed9ng c\u00e1c m\u1ed1i quan h\u1ec7\u00a0<\/em><\/span><\/p>\n

4. Ch\u00fa tr\u1ecdng nguy\u00ean l\u00fd 80\/20<\/strong><\/h3>\n

80\/20 l\u00e0 m\u1ed9t nguy\u00ean l\u00fd n\u1ed5i ti\u1ebfng trong kinh doanh, \u00fd ngh\u0129a c\u1ed1t l\u00f5i c\u1ee7a nguy\u00ean l\u00fd n\u00e0y l\u00e0 80% k\u1ebft qu\u1ea3 \u0111\u1ebfn t\u1eeb 20% nguy\u00ean nh\u00e2n. Trong b\u00e1n h\u00e0ng, nguy\u00ean l\u00fd n\u00e0y c\u00f3 ngh\u0129a l\u00e0 80% doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb 20% kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n ch\u00fa tr\u1ecdng v\u00e0o 20% kh\u00e1ch h\u00e0ng n\u00e0y b\u1edfi v\u00ec h\u1ecd l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh, th\u01b0\u1eddng xuy\u00ean v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t. B\u1ea1n c\u1ea7n ch\u0103m s\u00f3c, t\u00f4n tr\u1ecdng v\u00e0 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 t\u00ecm c\u00e1ch t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho h\u1ecd. T\u00f3m l\u1ea1i, c\u00e1ch b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng l\u00e0 b\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng nguy\u00ean l\u00fd 80\/20, h\u00e3y\u00a0ph\u00e2n lo\u1ea1i v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng kh\u00e1ch h\u00e0ng \u00edt ti\u1ec1m n\u0103ng, \u00edt mua h\u00e0ng v\u00e0 \u00edt mang l\u1ea1i l\u1ee3i nhu\u1eadn cho b\u1ea1n.<\/p>\n

5. Kh\u00f4ng t\u1ea1o \u00e1p l\u1ef1c khi b\u00e1n h\u00e0ng<\/strong><\/h3>\n

M\u1ed9t sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi b\u00e1n h\u00e0ng l\u00e0 t\u1ea1o \u00e1p l\u1ef1c cho kh\u00e1ch h\u00e0ng nh\u01b0 \u00e9p bu\u1ed9c, \u0111e d\u1ecda, n\u00f3i d\u1ed1i, l\u1eeba \u0111\u1ea3o, qu\u1ea5y r\u1ed1i ho\u1eb7c x\u00fac ph\u1ea1m kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu, b\u1ef1c b\u1ed9i v\u00e0 kh\u00f4ng tin t\u01b0\u1edfng b\u1ea1n. B\u1ea1n c\u1ea7n tr\u00e1nh t\u1ea1o \u00e1p l\u1ef1c khi b\u00e1n h\u00e0ng thay v\u00e0o \u0111\u00f3 l\u00e0 t\u1ea1o s\u1ef1 tho\u1ea3i m\u00e1i, th\u00e2n thi\u1ec7n v\u00e0 t\u00f4n tr\u1ecdng kh\u00e1ch h\u00e0ng. B\u1ea1n c\u1ea7n l\u1eafng nghe, hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 t\u1ea1o ra s\u1ef1 h\u1ea5p d\u1eabn, gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. B\u1ea1n c\u1ea7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, kh\u00f4ng \u00e9p bu\u1ed9c hay th\u00fac gi\u1ee5c h\u1ecd.<\/p>\n

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Kh\u00f4ng t\u1ea1o \u00e1p l\u1ef1c cho ng\u01b0\u1eddi mua h\u00e0ng<\/em><\/span><\/p>\n

6. Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp<\/strong><\/h3>\n

M\u1ed9t c\u00e1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 kh\u00e1c l\u00e0 cho kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, nh\u01b0 d\u00f9ng th\u1eed, m\u01b0\u1ee3n, thu\u00ea, xem, nghe, c\u1ea3m nh\u1eadn ho\u1eb7c tham gia. Khi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp, h\u1ecd s\u1ebd c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh n\u0103ng, l\u1ee3i \u00edch v\u00e0 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u0103ng s\u1ef1 tin t\u01b0\u1edfng, h\u00e0i l\u00f2ng v\u00e0 thuy\u1ebft ph\u1ee5c c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 t\u0103ng kh\u1ea3 n\u0103ng mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

7. Nh\u1eadn gi\u1edbi thi\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/strong><\/h3>\n

M\u1ed9t c\u00e1ch \u0111\u1ec3 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3\u00a0n\u1eefa l\u00e0 nh\u1eadn gi\u1edbi thi\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u1ecd c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u cho b\u1ea1n nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c nh\u01b0 b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n, \u0111\u1ed3ng nghi\u1ec7p, \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng c\u0169, kh\u00e1ch h\u00e0ng m\u1edbi, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd.\u00a0<\/p>\n

Khi b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u, c\u00f3 kh\u1ea3 n\u0103ng v\u00e0 c\u00f3 ni\u1ec1m tin cao h\u01a1n. B\u1ea1n c\u1ea7n khuy\u1ebfn kh\u00edch, c\u1ea3m \u01a1n v\u00e0 th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i khi h\u1ecd gi\u1edbi thi\u1ec7u cho b\u1ea1n nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

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L\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/em><\/span><\/p>\n

8. Gi\u00e1 c\u1ea3 c\u1ea1nh tranh<\/strong><\/h3>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng? Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, b\u1ea1n c\u1ea7n\u00a0\u0111\u1eb7t gi\u00e1 c\u1ea3 cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 c\u1ea1nh tranh, sao cho ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.\u00a0<\/p>\n

B\u1ea1n c\u0169ng c\u1ea7n bi\u1ebft c\u00e1ch thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng r\u1eb1ng gi\u00e1 c\u1ea3 c\u1ee7a b\u1ea1n l\u00e0 h\u1ee3p l\u00fd v\u00e0 x\u1ee9ng \u0111\u00e1ng, b\u1eb1ng c\u00e1ch n\u00eau b\u1eadt c\u00e1c l\u1ee3i \u00edch, \u01b0u \u0111i\u1ec3m, s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f9ng lo\u1ea1i. B\u1ea1n c\u0169ng c\u1ea7n linh ho\u1ea1t trong vi\u1ec7c \u0111\u00e0m ph\u00e1n, chi\u1ebft kh\u1ea5u, khuy\u1ebfn m\u00e3i v\u00e0 t\u1ea1o ra c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng.<\/p>\n

9. Hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/strong><\/h3>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nh\u1eefng mong mu\u1ed1n v\u00e0 nhu c\u1ea7u kh\u00e1c nhau khi\u1ebfn h\u1ecd b\u1ecb thu h\u00fat b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 c\u00f4ng ty c\u1ee5 th\u1ec3. N\u1ebfu b\u1ea1n c\u00f3 ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 gi\u00fap h\u1ecd t\u00ecm ra gi\u1ea3i ph\u00e1p. M\u1ed7i c\u00f4ng ty c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng m\u00e0 h\u1ecd mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c. C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 \u0111\u1ed9 tu\u1ed5i, m\u1ee9c thu nh\u1eadp, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, s\u1edf th\u00edch v\u00e0 m\u1ed1i quan t\u00e2m gi\u00fap c\u00e1c c\u00f4ng ty x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng t\u1eeb qu\u1ea3n l\u00fd m\u1edbi c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng.<\/p>\n

\n

Hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh<\/em><\/span><\/p>\n

10. Ph\u00e2n chia th\u1eddi gian h\u1ee3p l\u00fd<\/strong><\/h3>\n

Th\u1eddi gian l\u00e0 m\u1ed9t ngu\u1ed3n l\u1ef1c qu\u00fd gi\u00e1 v\u00e0 c\u00f3 h\u1ea1n trong b\u00e1n h\u00e0ng. B\u1ea1n c\u1ea7n ph\u00e2n chia th\u1eddi gian h\u1ee3p l\u00fd cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng kh\u00e1c nhau nh\u01b0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, li\u00ean h\u1ec7 v\u00e0 g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng, t\u01b0 v\u1ea5n v\u00e0 b\u00e1n h\u00e0ng, ch\u0103m s\u00f3c v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng.\u00a0<\/p>\n

B\u1ea1n c\u0169ng c\u1ea7n \u01b0u ti\u00ean th\u1eddi gian cho nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t nh\u01b0 b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng cao, b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i nhu\u1eadn cao. B\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 qu\u1ea3n l\u00fd th\u1eddi gian c\u1ee7a b\u1ea1n nh\u01b0 l\u1eadp k\u1ebf ho\u1ea1ch, l\u1eadp l\u1ecbch, thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3, ki\u1ec3m tra ti\u1ebfn \u0111\u1ed9, \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh \u0111\u1ed9ng, ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5, \u1ee7y quy\u1ec1n quy\u1ec1n h\u1ea1n, h\u1ee3p t\u00e1c l\u00e0m vi\u1ec7c, s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd th\u1eddi gian.<\/p>\n

11. X\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

L\u00e0m sao \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng? Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi ng\u01b0\u1eddi mua. Khi kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng b\u1ea1n, h\u1ecd s\u1ebd mua h\u00e0ng c\u1ee7a b\u1ea1n, gi\u1edbi thi\u1ec7u b\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c v\u00e0 g\u1eafn b\u00f3 v\u1edbi b\u1ea1n l\u00e2u d\u00e0i. B\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p, trung th\u1ef1c, t\u00f4n tr\u1ecdng, th\u00e2n thi\u1ec7n v\u00e0 t\u1eadn t\u00e2m c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng c\u1ea7n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng th\u00f4ng tin, ch\u1ee9ng c\u1ee9, l\u1eddi khuy\u00ean v\u00e0 gi\u1ea3i ph\u00e1p ch\u00ednh x\u00e1c, h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho h\u1ecd. B\u1ea1n c\u0169ng c\u1ea7n gi\u1eef \u0111\u01b0\u1ee3c l\u1eddi h\u1ee9a, th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c cam k\u1ebft v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 cho kh\u00e1ch h\u00e0ng.<\/p>\n

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X\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/span><\/p>\n

C\u00e1c ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

Ngo\u00e0i nh\u1eefng c\u00e1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 m\u00e0 t\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u \u1edf tr\u00ean, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n

1. Ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng Spin Selling<\/strong><\/h3>\n

Ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng Spin Selling l\u00e0 m\u1ed9t b\u00ed quy\u1ebft b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng d\u1ef1a tr\u00ean vi\u1ec7c \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 kh\u00e1m ph\u00e1 nhu c\u1ea7u, v\u1ea5n \u0111\u1ec1, mong mu\u1ed1n v\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a h\u1ecd. Spin l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a b\u1ed1n lo\u1ea1i c\u00e2u h\u1ecfi, l\u00e0:<\/p>\n

– Situation: C\u00e2u h\u1ecfi v\u1ec1 t\u00ecnh hu\u1ed1ng \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 ho\u00e0n c\u1ea3nh, n\u1ec1n t\u1ea3ng, th\u00f4ng tin c\u01a1 b\u1ea3n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

– Problem: C\u00e2u h\u1ecfi v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng kh\u00f3 kh\u0103n, r\u1eafc r\u1ed1i, thi\u1ebfu s\u00f3t, b\u1ea5t l\u1ee3i m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n

– Implication: C\u00e2u h\u1ecfi v\u1ec1 h\u1eadu qu\u1ea3 \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng \u1ea3nh h\u01b0\u1edfng, t\u00e1c \u0111\u1ed9ng, r\u1ee7i ro, thi\u1ec7t h\u1ea1i m\u00e0 v\u1ea5n \u0111\u1ec1 g\u00e2y ra cho kh\u00e1ch h\u00e0ng.<\/p>\n

– Need-payoff: C\u00e2u h\u1ecfi v\u1ec1 l\u1ee3i \u00edch \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch v\u00e0 gi\u1ea3i ph\u00e1p m\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n v\u00e0 c\u1ea7n thi\u1ebft.<\/p>\n

Khi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng Spin Selling, b\u1ea1n c\u1ea7n tu\u00e2n theo m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc sau:<\/p>\n

– \u0110\u1eb7t c\u00e1c c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi d\u00e0i h\u01a1n v\u00e0 cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin h\u01a1n cho b\u1ea1n.<\/p>\n

– \u0110\u1eb7t c\u00e1c c\u00e2u h\u1ecfi theo th\u1ee9 t\u1ef1 t\u1eeb Situation, Problem, Implication \u0111\u1ebfn Need-payoff \u0111\u1ec3 d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eadn th\u1ee9c v\u1ea5n \u0111\u1ec1 \u0111\u1ebfn nh\u1eadn th\u1ee9c gi\u1ea3i ph\u00e1p.<\/p>\n

– \u0110\u1eb7t c\u00e1c c\u00e2u h\u1ecfi d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 cung c\u1ea5p \u0111\u1ec3 t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft, s\u1ef1 quan t\u00e2m v\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

– \u0110\u1eb7t c\u00e1c c\u00e2u h\u1ecfi nh\u1eb1m kh\u01a1i g\u1ee3i nh\u1eefng c\u1ea3m x\u00fac, suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng s\u1ef1 thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

– \u0110\u1eb7t c\u00e1c c\u00e2u h\u1ecfi nh\u1eb1m n\u00eau b\u1eadt c\u00e1c gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch v\u00e0 gi\u1ea3i ph\u00e1p m\u00e0 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 tin t\u01b0\u1edfng c\u1ee7a h\u1ecd.<\/p>\n

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Ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng Spin Selling<\/em><\/span><\/p>\n

2. Ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng th\u00e1ch th\u1ee9c<\/strong><\/h3>\n

Ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng th\u00e1ch th\u1ee9c\u00a0d\u1ef1a tr\u00ean vi\u1ec7c th\u00e1ch th\u1ee9c kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m cho h\u1ecd nh\u1eadn ra nh\u1eefng v\u1ea5n \u0111\u1ec1, c\u01a1 h\u1ed9i, m\u1ee5c ti\u00eau v\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a h\u1ecd. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y g\u1ed3m c\u00f3 b\u1ed1n b\u01b0\u1edbc l\u00e0:<\/p>\n

– Teach: B\u1ea1n c\u1ea7n d\u1ea1y cho kh\u00e1ch h\u00e0ng nh\u1eefng \u0111i\u1ec1u m\u00e0 h\u1ecd ch\u01b0a bi\u1ebft ho\u1eb7c ch\u01b0a nh\u1eadn ra v\u1ec1 th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh ngh\u1ec1, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c ch\u00ednh c\u00f4ng ty c\u1ee7a h\u1ecd. B\u1ea1n c\u1ea7n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng th\u00f4ng tin, ki\u1ebfn th\u1ee9c, d\u1eef li\u1ec7u v\u00e0 ch\u1ee9ng c\u1ee9 m\u1edbi m\u1ebb, h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho h\u1ecd.<\/p>\n

– Tailor: B\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng th\u00f4ng tin, ki\u1ebfn th\u1ee9c, d\u1eef li\u1ec7u v\u00e0 ch\u1ee9ng c\u1ee9 m\u00e0 b\u1ea1n \u0111\u00e3 d\u1ea1y cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, mong mu\u1ed1n, m\u1ee5c ti\u00eau v\u00e0 t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. B\u1ea1n c\u1ea7n n\u00eau b\u1eadt nh\u1eefng l\u1ee3i \u00edch, \u01b0u \u0111i\u1ec3m v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f9ng lo\u1ea1i.<\/p>\n

– Take control: B\u1ea1n c\u1ea7n ki\u1ec3m so\u00e1t qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng, \u0111\u1ec3 d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eadn th\u1ee9c v\u1ea5n \u0111\u1ec1 \u0111\u1ebfn nh\u1eadn th\u1ee9c gi\u1ea3i ph\u00e1p. B\u1ea1n c\u1ea7n \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi, nh\u1eefng \u0111\u1ec1 xu\u1ea5t, nh\u1eefng y\u00eau c\u1ea7u v\u00e0 nh\u1eefng k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng cho kh\u00e1ch h\u00e0ng, \u0111\u1ec3 t\u1ea1o ra s\u1ef1 cam k\u1ebft, s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a h\u1ecd.<\/p>\n

– Challenge: B\u1ea1n c\u1ea7n th\u00e1ch th\u1ee9c kh\u00e1ch h\u00e0ng, \u0111\u1ec3 l\u00e0m cho h\u1ecd thay \u0111\u1ed5i nh\u1eefng quan \u0111i\u1ec3m, th\u00f3i quen, h\u00e0nh vi v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u0169 c\u1ee7a h\u1ecd. B\u1ea1n c\u1ea7n ch\u1ec9 ra nh\u1eefng m\u00e2u thu\u1eabn, nh\u1eefng sai l\u1ea7m, nh\u1eefng r\u1ee7i ro v\u00e0 nh\u1eefng c\u01a1 h\u1ed9i m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang b\u1ecf qua \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd th\u1eed nghi\u1ec7m, ch\u1ea5p nh\u1eadn v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

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Ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng th\u00e1ch th\u1ee9c<\/em><\/span><\/p>\n

3. Ph\u01b0\u01a1ng ph\u00e1p Snap<\/strong><\/h3>\n

N\u1ebfu ch\u01b0a bi\u1ebft c\u00e1ch \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, b\u1ea1n h\u00e3y tham kh\u1ea3o ph\u01b0\u01a1ng ph\u00e1p Snap. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y\u00a0d\u1ef1a tr\u00ean vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i, th\u00f4ng minh, nhanh nh\u1ea1y v\u00e0 bi\u1ebft ch\u1ecdn l\u1ef1a. Snap l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a ba y\u1ebfu t\u1ed1 l\u00e0:<\/p>\n

– Simple: B\u1ea1n c\u1ea7n \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng hi\u1ec3u v\u00e0 quy\u1ebft \u0111\u1ecbnh. B\u1ea1n c\u1ea7n tr\u00e1nh s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef, s\u1ed1 li\u1ec7u, th\u00f4ng tin ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f3 ti\u1ebfp thu. B\u1ea1n c\u1ea7n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng th\u00f4ng tin, l\u1eddi khuy\u00ean v\u00e0 gi\u1ea3i ph\u00e1p r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn v\u00e0 thi\u1ebft th\u1ef1c.<\/p>\n

– iNvaluable: B\u1ea1n c\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb, \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 t\u00f4n tr\u1ecdng b\u1ea1n. B\u1ea1n c\u1ea7n th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p, s\u1ef1 am hi\u1ec3u, s\u1ef1 t\u01b0 duy v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i cho h\u1ecd.<\/p>\n

– Aligned: B\u1ea1n c\u1ea7n th\u00edch \u1ee9ng v\u1edbi nh\u1eefng nhu c\u1ea7u, mong mu\u1ed1n, m\u1ee5c ti\u00eau v\u00e0 t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u1ea7n l\u1eafng nghe, quan s\u00e1t, ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. B\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng th\u00f4ng tin, ki\u1ebfn th\u1ee9c, d\u1eef li\u1ec7u v\u00e0 ch\u1ee9ng c\u1ee9 m\u00e0 b\u1ea1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng, \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/p>\n

\n

Ph\u01b0\u01a1ng ph\u00e1p Snap l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i<\/em><\/span><\/p>\n

4. Ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c bi\u1ec7t h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/strong><\/h3>\n

Ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c bi\u1ec7t h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ef1a tr\u00ean vi\u1ec7c t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y g\u1ed3m c\u00f3 ba b\u01b0\u1edbc l\u00e0:<\/p>\n

– Identify: B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f9ng lo\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u00f3 th\u1ec3 l\u00e0 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3, thi\u1ebft k\u1ebf, t\u00ednh n\u0103ng, c\u00f4ng ngh\u1ec7, b\u1ea3o h\u00e0nh, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ho\u1eb7c gi\u00e1 tr\u1ecb gia t\u0103ng.<\/p>\n

– CommMasterskillste: B\u1ea1n c\u1ea7n truy\u1ec1n \u0111\u1ea1t nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef, h\u00ecnh \u1ea3nh, video, ch\u1ee9ng nh\u1eadn, l\u1eddi ch\u1ee9ng th\u1ef1c, c\u00e2u chuy\u1ec7n ho\u1eb7c nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. B\u1ea1n c\u1ea7n l\u00e0m cho kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ea5y v\u00e0 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch, \u01b0u \u0111i\u1ec3m v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

– Deliver: B\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cho kh\u00e1ch h\u00e0ng, b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, thi\u1ebft k\u1ebf \u0111\u1eb9p, t\u00ednh n\u0103ng ti\u1ec7n l\u1ee3i, c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, b\u1ea3o h\u00e0nh t\u1ed1t, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chu \u0111\u00e1o v\u00e0 gi\u00e1 tr\u1ecb gia t\u0103ng cao. B\u1ea1n c\u1ea7n l\u00e0m cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

\"phuong-phap-khac-biet-hoa.jpg\"<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c bi\u1ec7t h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/em><\/span><\/p>\n

5. B\u00e1n gi\u1ea3i ph\u00e1p (Solution Selling)<\/strong><\/h3>\n

B\u00e1n gi\u1ea3i ph\u00e1p l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1, nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n, t\u00f9y bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3. C\u00e1ch b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng n\u00e0y g\u1ed3m c\u00f3 b\u1ea3y b\u01b0\u1edbc nh\u01b0 sau:<\/p>\n

– T\u1ea1o m\u1ed1i quan h\u1ec7: B\u1ea1n c\u1ea7n t\u1ea1o m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, b\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m, s\u1ef1 t\u00f4n tr\u1ecdng, s\u1ef1 tin t\u01b0\u1edfng v\u00e0 s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 th\u00f4ng tin c\u01a1 b\u1ea3n, l\u1ecbch s\u1eed, ho\u1ea1t \u0111\u1ed9ng, v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

– Kh\u00e1m ph\u00e1 v\u1ea5n \u0111\u1ec1: B\u1ea1n c\u1ea7n kh\u00e1m ph\u00e1 v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng v\u1ea5n \u0111\u1ec1, kh\u00f3 kh\u0103n, r\u1eafc r\u1ed1i, thi\u1ebfu s\u00f3t, b\u1ea5t l\u1ee3i m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd. B\u1ea1n c\u1ea7n \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi d\u00e0i h\u01a1n v\u00e0 cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin h\u01a1n cho m\u00ecnh.<\/p>\n

– \u0110\u1ecbnh l\u01b0\u1ee3ng v\u1ea5n \u0111\u1ec1: B\u1ea1n c\u1ea7n \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng s\u1ed1 li\u1ec7u, d\u1eef li\u1ec7u, ch\u1ee9ng c\u1ee9 v\u00e0 ph\u00e2n t\u00edch. B\u1ea1n c\u1ea7n ch\u1ec9 ra nh\u1eefng h\u1eadu qu\u1ea3, t\u00e1c \u0111\u1ed9ng, r\u1ee7i ro, thi\u1ec7t h\u1ea1i m\u00e0 v\u1ea5n \u0111\u1ec1 g\u00e2y ra cho kh\u00e1ch h\u00e0ng v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh, th\u1ecb tr\u01b0\u1eddng, uy t\u00edn ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

– T\u1ea1o nhu c\u1ea7u: B\u1ea1n c\u1ea7n t\u1ea1o nhu c\u1ea7u cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd c\u1ea3m th\u1ea5y c\u1ea7n thi\u1ebft v\u00e0 mong mu\u1ed1n c\u00f3 m\u1ed9t gi\u1ea3i ph\u00e1p cho nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. B\u1ea1n c\u1ea7n kh\u01a1i g\u1ee3i nh\u1eefng c\u1ea3m x\u00fac, suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ec3 h\u1ecd nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i, m\u1ee5c ti\u00eau, l\u1ee3i \u00edch v\u00e0 gi\u1ea3i ph\u00e1p m\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ebfu nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/p>\n

– Gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p: B\u1ea1n c\u1ea7n gi\u1edbi thi\u1ec7u v\u00e0 tr\u00ecnh b\u00e0y gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n cho kh\u00e1ch h\u00e0ng th\u00f4ng qua ng\u00f4n ng\u1eef, h\u00ecnh \u1ea3nh, video, minh h\u1ecda, tr\u1ea3i nghi\u1ec7m ho\u1eb7c minh ch\u1ee9ng. B\u1ea1n c\u1ea7n n\u00eau b\u1eadt nh\u1eefng t\u00ednh n\u0103ng, c\u00f4ng d\u1ee5ng, l\u1ee3i \u00edch v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– X\u1eed l\u00fd ph\u1ea3n \u0111\u1ed1i: B\u1ea1n c\u1ea7n x\u1eed l\u00fd v\u00e0 gi\u1ea3i quy\u1ebft nh\u1eefng ph\u1ea3n \u0111\u1ed1i, nghi ng\u1edd, lo l\u1eafng ho\u1eb7c kh\u00f4ng h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n l\u1eafng nghe, hi\u1ec3u, th\u1eeba nh\u1eadn v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng ph\u1ea3n \u0111\u1ed1i c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng l\u1eadp lu\u1eadn, b\u1eb1ng ch\u1ee9ng ho\u1eb7c \u0111\u1ec1 xu\u1ea5t.<\/p>\n

– \u0110\u00f3ng g\u00f3i: B\u1ea1n c\u1ea7n \u0111\u00f3ng g\u00f3i v\u00e0 k\u1ebft th\u00fac qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch thuy\u1ebft ph\u1ee5c v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u1ed3ng \u00fd v\u00e0 mua gi\u1ea3i ph\u00e1p c\u1ee7a m\u00ecnh. B\u1ea1n c\u1ea7n \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi, nh\u1eefng \u0111\u1ec1 xu\u1ea5t, nh\u1eefng y\u00eau c\u1ea7u v\u00e0 nh\u1eefng k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 cam k\u1ebft, s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a h\u1ecd.<\/p>\n

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B\u00e1n gi\u1ea3i ph\u00e1p l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch<\/em><\/span><\/p>\n

6. Ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng Sandler Selling System<\/strong><\/h3>\n

Ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng Sandler Selling System trong c\u00e1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 s\u1ebd d\u1ef1a tr\u00ean vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 b\u00ecnh \u0111\u1eb3ng, t\u00f4n tr\u1ecdng v\u00e0 tin t\u01b0\u1edfng gi\u1eefa nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y g\u1ed3m c\u00f3 b\u1ea3y b\u01b0\u1edbc l\u00e0:<\/p>\n

– Bonding and rapport: B\u1ea1n c\u1ea7n t\u1ea1o ra m\u1ed9t m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ec7n, tho\u1ea3i m\u00e1i v\u00e0 chuy\u00ean nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng l\u1eddi ch\u00e0o h\u1ecfi, nh\u1eefng l\u1eddi khen, nh\u1eefng c\u00e2u chuy\u1ec7n, nh\u1eefng c\u00e2u h\u1ecfi m\u1edf, nh\u1eefng c\u1eed ch\u1ec9, nh\u1eefng n\u1ee5 c\u01b0\u1eddi v\u00e0 nh\u1eefng l\u1eddi c\u1ea3m \u01a1n.<\/p>\n

– Up-front contract: B\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp m\u1ed9t h\u1ee3p \u0111\u1ed3ng tr\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch, m\u1ee5c ti\u00eau, th\u1eddi gian, k\u1ebft qu\u1ea3 mong mu\u1ed1n trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u1ea3 b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ed3ng \u00fd v\u00e0 cam k\u1ebft v\u1edbi h\u1ee3p \u0111\u1ed3ng tr\u01b0\u1edbc.<\/p>\n

– Pain: B\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u v\u00e0 khai th\u00e1c nh\u1eefng n\u1ed7i \u0111au, nh\u1eefng v\u1ea5n \u0111\u1ec1, nh\u1eefng kh\u00f3 kh\u0103n, nh\u1eefng lo l\u1eafng v\u00e0 nh\u1eefng m\u1ea5t m\u00e1t m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i ho\u1eb7c s\u1ebd g\u1eb7p ph\u1ea3i n\u1ebfu kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi, nh\u1eefng v\u00ed d\u1ee5, k\u1ecbch b\u1ea3n v\u00e0 h\u1eadu qu\u1ea3 \u0111\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111au \u0111\u1edbn v\u00e0 mu\u1ed1n gi\u1ea3i quy\u1ebft n\u1ed7i \u0111au c\u1ee7a h\u1ecd.<\/p>\n

– Budget: B\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u v\u00e0 x\u00e1c nh\u1eadn ng\u00e2n s\u00e1ch, t\u00e0i ch\u00ednh, kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi, nh\u1eefng th\u00f4ng tin, nh\u1eefng so s\u00e1nh v\u00e0 nh\u1eefng l\u1ee3i \u00edch \u0111\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ea5y gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 \u0111\u00e1ng \u0111\u1ed3ng ti\u1ec1n c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

– Decision: B\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u, x\u00e1c nh\u1eadn quy tr\u00ecnh, quy\u1ebft \u0111\u1ecbnh, ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u1ea7n \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi, th\u00f4ng tin, y\u00eau c\u1ea7u, k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ee9t kho\u00e1t.<\/p>\n

– Fulfillment: B\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n v\u00e0 ho\u00e0n th\u00e0nh h\u1ee3p \u0111\u1ed3ng b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p cho kh\u00e1ch h\u00e0ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00fang h\u1eb9n, \u0111\u00fang y\u00eau c\u1ea7u v\u00e0 \u0111\u00fang cam k\u1ebft. B\u1ea1n c\u1ea7n l\u00e0m cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

– Post-sell: B\u1ea1n c\u1ea7n duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch li\u00ean h\u1ec7, theo d\u00f5i, ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1, h\u1ed7 tr\u1ee3 v\u00e0 gi\u1ea3i quy\u1ebft m\u1ecdi v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u1ea7n l\u00e0m cho kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi doanh nghi\u1ec7p, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c.<\/p>\n

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Ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng Sandler Selling System<\/em><\/span><\/p>\n

7. B\u00e1n h\u00e0ng d\u1ef1a tr\u00ean nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

L\u00e0m sao \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m? \u0110\u00f3 l\u00e0 b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean vi\u1ec7c t\u1ea1o ra nh\u1eefng nh\u1eadn th\u1ee9c m\u1edbi, kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 thay \u0111\u1ed5i c\u00e1ch nh\u00ecn, c\u00e1ch ngh\u0129 v\u00e0 c\u00e1ch h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y g\u1ed3m c\u00f3 ba b\u01b0\u1edbc l\u00e0:<\/p>\n

– Create: B\u1ea1n c\u1ea7n t\u1ea1o ra nh\u1eefng nh\u1eadn th\u1ee9c m\u1edbi cho kh\u00e1ch h\u00e0ng th\u00f4ng qua cung c\u1ea5p cho h\u1ecd nh\u1eefng th\u00f4ng tin, ki\u1ebfn th\u1ee9c, d\u1eef li\u1ec7u v\u00e0 ch\u1ee9ng c\u1ee9 m\u1edbi m\u1ebb, h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho h\u1ecd. B\u1ea1n c\u1ea7n l\u00e0m cho kh\u00e1ch h\u00e0ng nh\u1eadn ra nh\u1eefng v\u1ea5n \u0111\u1ec1, c\u01a1 h\u1ed9i, m\u1ee5c ti\u00eau v\u00e0 gi\u1ea3i ph\u00e1p m\u00e0 h\u1ecd ch\u01b0a bi\u1ebft ho\u1eb7c ch\u01b0a quan t\u00e2m tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n

– Contrast: B\u1ea1n c\u1ea7n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho nh\u1eefng nh\u1eadn th\u1ee9c m\u1edbi m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o ra cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch so s\u00e1nh ch\u00fang v\u1edbi nh\u1eefng nh\u1eadn th\u1ee9c c\u0169, l\u1ed7i th\u1eddi, sai l\u1ea7m ho\u1eb7c thi\u1ebfu s\u00f3t c\u1ee7a h\u1ecd. B\u1ea1n c\u1ea7n l\u00e0m cho kh\u00e1ch h\u00e0ng nh\u1eadn ra nh\u1eefng m\u00e2u thu\u1eabn, nh\u1eefng r\u1ee7i ro, nh\u1eefng thi\u1ec7t h\u1ea1i v\u00e0 nh\u1eefng c\u01a1 h\u1ed9i m\u00e0 h\u1ecd \u0111ang b\u1ecf qua \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd thay \u0111\u1ed5i nh\u1eefng nh\u1eadn th\u1ee9c c\u0169 c\u1ee7a m\u00ecnh.<\/p>\n

– Commit: B\u1ea1n c\u1ea7n t\u1ea1o ra s\u1ef1 cam k\u1ebft cho nh\u1eefng nh\u1eadn th\u1ee9c m\u1edbi m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o ra cho kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y b\u1eb1ng c\u00e1ch \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi, \u0111\u1ec1 xu\u1ea5t, y\u00eau c\u1ea7u v\u00e0 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng \u00fd, s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 s\u1ef1 h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd. B\u1ea1n c\u1ea7n l\u00e0m cho kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0m gi\u1ea3i ph\u00e1p cho nh\u1eefng nh\u1eadn th\u1ee9c m\u1edbi c\u1ee7a h\u1ecd.<\/p>\n

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B\u00e1n h\u00e0ng d\u1ef1a tr\u00ean nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/span><\/p>\n

8. B\u00e1n h\u00e0ng nh\u1edd v\u00e0o m\u1ed1i quan h\u1ec7<\/strong><\/h3>\n

B\u00e1n h\u00e0ng nh\u1edd v\u00e0o m\u1ed1i quan h\u1ec7 trong\u00a0c\u00e1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3\u00a0d\u1ef1a tr\u00ean vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng s\u1ef1 tin t\u01b0\u1edfng, s\u1ef1 trung th\u00e0nh v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y g\u1ed3m c\u00f3 ba b\u01b0\u1edbc l\u00e0:<\/p>\n

– Connect: B\u1ea1n c\u1ea7n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u00ecm hi\u1ec3u v\u1ec1 th\u00f4ng tin c\u00e1 nh\u00e2n, nhu c\u1ea7u, mong mu\u1ed1n, m\u1ee5c ti\u00eau v\u00e0 t\u00ecnh hu\u1ed1ng c\u1ee7a h\u1ecd. B\u1ea1n c\u1ea7n th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m, s\u1ef1 l\u1eafng nghe, s\u1ef1 t\u00f4n tr\u1ecdng v\u00e0 s\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi h\u1ecd. B\u1ea1n c\u1ea7n t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u00e0 m\u1ed9t ni\u1ec1m tin ban \u0111\u1ea7u cho h\u1ecd.<\/p>\n

– Cultivate: B\u1ea1n c\u1ea7n nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd nh\u1eefng th\u00f4ng tin, ki\u1ebfn th\u1ee9c, d\u1eef li\u1ec7u v\u00e0 ch\u1ee9ng c\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb cho h\u1ecd. B\u1ea1n c\u1ea7n th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p, am hi\u1ec3u, t\u01b0 duy v\u00e0 s\u00e1ng t\u1ea1o. B\u1ea1n c\u1ea7n cung c\u1ea5p cho h\u1ecd nh\u1eefng gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

– Commit: B\u1ea1n c\u1ea7n duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, thi\u1ebft k\u1ebf \u0111\u1eb9p, t\u00ednh n\u0103ng ti\u1ec7n l\u1ee3i, c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, b\u1ea3o h\u00e0nh t\u1ed1t, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chu \u0111\u00e1o v\u00e0 gi\u00e1 tr\u1ecb gia t\u0103ng cao. B\u1ea1n c\u1ea7n li\u00ean h\u1ec7, theo d\u00f5i, ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1, v\u00e0 g\u00f3p \u00fd cho h\u1ecd.<\/p>\n

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B\u00e1n h\u00e0ng nh\u1edd v\u00e0o m\u1ed1i quan h\u1ec7<\/em><\/span><\/p>\n

C\u00e1ch tri\u1ec3n khai ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/strong><\/h2>\n

B\u00e1n h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p v\u00ec n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110\u1ec3 tri\u1ec3n khai\u00a0c\u00e1ch b\u00e1n s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau:<\/p>\n

1. S\u01a1 \u0111\u1ed3 h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng<\/strong><\/h3>\n

L\u00e0m sao \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng? \u0110\u00f3 l\u00e0 b\u1ea1n c\u1ea7n quy tr\u00ecnh b\u00e1n h\u00e0ng l\u00e0 c\u00e1c b\u01b0\u1edbc m\u00e0 nh\u00e2n vi\u00ean kinh doanh ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf. Quy tr\u00ecnh b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y theo lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ng\u00e0nh ngh\u1ec1 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n c\u1ea7n s\u01a1 \u0111\u1ed3 h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 r\u00f5 r\u00e0ng h\u00f3a c\u00e1c m\u1ee5c ti\u00eau, nhi\u1ec7m v\u1ee5, tr\u00e1ch nhi\u1ec7m v\u00e0 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 c\u1ee7a t\u1eebng b\u01b0\u1edbc. M\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng bao g\u1ed3m c\u00e1c b\u01b0\u1edbc sau:<\/p>\n

– T\u00ecm ki\u1ebfm v\u00e0 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n

– Li\u00ean h\u1ec7 v\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n

– Thuy\u1ebft tr\u00ecnh v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/p>\n

– X\u1eed l\u00fd ph\u1ea3n h\u1ed3i v\u00e0 ph\u1ea3n \u0111\u1ed1i c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n

– \u0110\u00f3ng g\u00f3i v\u00e0 b\u00e1o gi\u00e1<\/p>\n

– \u0110\u00e0m ph\u00e1n v\u00e0 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng<\/p>\n

– Ch\u0103m s\u00f3c v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng<\/p>\n

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S\u01a1 \u0111\u1ed3 h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng<\/em><\/span><\/p>\n

2. X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

Kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, nhu c\u1ea7u ho\u1eb7c mong mu\u1ed1n c\u1ee7a h\u1ecd. \u0110\u1ec3 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, hi\u1ec3u \u0111\u01b0\u1ee3c \u0111au kh\u1ed5, mong \u0111\u1ee3i v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0:<\/p>\n

– Kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng<\/p>\n

– Ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/p>\n

– \u0110\u1eb7t c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 kh\u00e1m ph\u00e1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n

– L\u1eafng nghe v\u00e0 quan s\u00e1t ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n

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X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/span><\/p>\n

3. L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p<\/strong><\/h3>\n

Ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng l\u00e0 c\u00e1ch th\u1ee9c m\u00e0 nh\u00e2n vi\u00ean kinh doanh s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn, thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u00f3ng giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng. C\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng kh\u00e1c nhau, m\u1ed7i ph\u01b0\u01a1ng ph\u00e1p c\u00f3 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang. B\u1ea1n c\u1ea7n l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi quy tr\u00ecnh b\u00e1n h\u00e0ng, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. N\u1ebfu b\u1ea1n \u0111ang h\u1ecdc c\u00e1ch b\u00e1n h\u00e0ng th\u00ec d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn cho b\u1ea1n tham kh\u1ea3o:<\/p>\n

– B\u00e1n h\u00e0ng t\u01b0 v\u1ea5n: L\u00e0 ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean vi\u1ec7c t\u01b0 v\u1ea5n, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Nh\u00e2n vi\u00ean kinh doanh ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, k\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 t\u01b0 duy ph\u00e2n t\u00edch \u0111\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y.<\/p>\n

– B\u00e1n h\u00e0ng gi\u1ea3i ph\u00e1p: L\u00e0 ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean vi\u1ec7c cung c\u1ea5p gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n cho kh\u00e1ch h\u00e0ng bao g\u1ed3m nhi\u1ec1u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 li\u00ean quan. Nh\u00e2n vi\u00ean kinh doanh ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng l\u1eafng nghe, \u0111\u1ec1 xu\u1ea5t v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y.<\/p>\n

– B\u00e1n h\u00e0ng SPIN: L\u00e0 ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean vi\u1ec7c \u0111\u1eb7t c\u00e1c c\u00e2u h\u1ecfi theo b\u1ed1n lo\u1ea1i l\u00e0 T\u00ecnh hu\u1ed1ng (Situation), V\u1ea5n \u0111\u1ec1 (Problem), T\u00e1c \u0111\u1ed9ng (Implication) v\u00e0 Gi\u1ea3i ph\u00e1p (Need-payoff). Nh\u00e2n vi\u00ean kinh doanh ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng \u0111\u1eb7t c\u00e2u h\u1ecfi, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 k\u00edch th\u00edch nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y.<\/p>\n

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Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p<\/em><\/span><\/p>\n

4. S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng online<\/strong><\/h3>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng online trong c\u00e1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 cho nh\u00e2n vi\u00ean kinh doanh v\u00e0 doanh nghi\u1ec7p trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng. Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng online c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n:<\/p>\n

– Theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/p>\n

– L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng nh\u01b0 g\u1ecdi \u0111i\u1ec7n, g\u1eedi email, h\u1eb9n g\u1eb7p<\/p>\n

– T\u1ea1o v\u00e0 qu\u1ea3n l\u00fd c\u00e1c c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng, b\u00e1o gi\u00e1, h\u1ee3p \u0111\u1ed3ng v\u00e0 h\u00f3a \u0111\u01a1n<\/p>\n

– Ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng, doanh thu v\u00e0 l\u1ee3i nhu\u1eadn<\/p>\n

– T\u00edch h\u1ee3p v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m kh\u00e1c nh\u01b0 ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n, ph\u1ea7n m\u1ec1m marketing, ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/p>\n

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Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd online<\/em><\/span><\/p>\n

C\u00f3 nhi\u1ec1u ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng online tr\u00ean th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn theo nhu c\u1ea7u v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng online n\u1ed5i ti\u1ebfng l\u00e0:<\/p>\n

– Zoho CRM: Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng online \u0111a n\u0103ng, ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u lo\u1ea1i doanh nghi\u1ec7p, t\u1eeb nh\u1ecf \u0111\u1ebfn l\u1edbn. Zoho CRM c\u00f3 giao di\u1ec7n th\u00e2n thi\u1ec7n, t\u00ednh n\u0103ng \u0111a d\u1ea1ng v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed trong 15 ng\u00e0y ho\u1eb7c mua g\u00f3i d\u1ecbch v\u1ee5 t\u1eeb 12 USD \u0111\u1ebfn 45 USD m\u1ed7i th\u00e1ng cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

– HubSpot CRM: Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng online mi\u1ec5n ph\u00ed, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp ho\u1eb7c c\u00f3 ng\u00e2n s\u00e1ch th\u1ea5p. HubSpot CRM c\u00f3 giao di\u1ec7n \u0111\u01a1n gi\u1ea3n, t\u00ednh n\u0103ng c\u01a1 b\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng HubSpot CRM mi\u1ec5n ph\u00ed v\u0129nh vi\u1ec5n ho\u1eb7c n\u00e2ng c\u1ea5p l\u00ean c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 t\u1eeb 50 USD \u0111\u1ebfn 1.200 USD m\u1ed7i th\u00e1ng cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

– Salesforce CRM: Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng online n\u1ed5i ti\u1ebfng, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn ho\u1eb7c c\u00f3 nhu c\u1ea7u cao. Salesforce CRM c\u00f3 giao di\u1ec7n chuy\u00ean nghi\u1ec7p, t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd v\u00e0 linh ho\u1ea1t. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed trong 30 ng\u00e0y ho\u1eb7c mua g\u00f3i d\u1ecbch v\u1ee5 t\u1eeb 25 USD \u0111\u1ebfn 300 USD m\u1ed7i th\u00e1ng cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

5. \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean kinh doanh<\/strong><\/h3>\n

Nh\u00e2n vi\u00ean kinh doanh l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp ti\u1ebfp x\u00fac v\u00e0 giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng, l\u00e0 \u0111\u1ea1i di\u1ec7n cho h\u00ecnh \u1ea3nh v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, \u0111\u1ec3 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, nh\u00e2n vi\u00ean kinh doanh c\u1ea7n c\u00f3 c\u00e1c k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c nh\u01b0:<\/p>\n

– K\u1ef9 n\u0103ng giao ti\u1ebfp, thuy\u1ebft tr\u00ecnh, \u0111\u00e0m ph\u00e1n v\u00e0 thuy\u1ebft ph\u1ee5c<\/p>\n

– Ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng<\/p>\n

– K\u1ef9 n\u0103ng t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00fd th\u1eddi gian v\u00e0 x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng<\/p>\n

– T\u01b0 duy s\u00e1ng t\u1ea1o, ch\u1ee7 \u0111\u1ed9ng v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/p>\n

\n

\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean kinh doanh<\/em><\/span><\/p>\n

B\u1ea1n c\u1ea7n \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean kinh doanh th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c v\u00e0 hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c \u0111\u00e0o t\u1ea1o nh\u01b0:<\/p>\n

– \u0110\u00e0o t\u1ea1o tr\u1ef1c ti\u1ebfp: L\u00e0 h\u00ecnh th\u1ee9c \u0111\u00e0o t\u1ea1o m\u00e0 b\u1ea1n t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ecdc, th\u1ea3o lu\u1eadn, th\u1ef1c h\u00e0nh v\u00e0 ki\u1ec3m tra tr\u1ef1c ti\u1ebfp cho nh\u00e2n vi\u00ean kinh doanh. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 b\u1ea3ng, m\u00e1y chi\u1ebfu, video, s\u00e1ch, t\u00e0i li\u1ec7u \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t n\u1ed9i dung \u0111\u00e0o t\u1ea1o.<\/p>\n

– \u0110\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn: L\u00e0 h\u00ecnh th\u1ee9c \u0111\u00e0o t\u1ea1o m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 website, \u1ee9ng d\u1ee5ng, email, chat \u0111\u1ec3 cung c\u1ea5p n\u1ed9i dung \u0111\u00e0o t\u1ea1o cho nh\u00e2n vi\u00ean kinh doanh. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 b\u00e0i gi\u1ea3ng, b\u00e0i t\u1eadp, b\u00e0i ki\u1ec3m tra, b\u00e0i h\u1ecdc t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 t\u1ea1o s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 t\u01b0\u01a1ng t\u00e1c cho ng\u01b0\u1eddi h\u1ecdc.<\/p>\n

– \u0110\u00e0o t\u1ea1o h\u1ed7n h\u1ee3p: L\u00e0 h\u00ecnh th\u1ee9c \u0111\u00e0o t\u1ea1o m\u00e0 b\u1ea1n k\u1ebft h\u1ee3p c\u1ea3 \u0111\u00e0o t\u1ea1o tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u1eadn d\u1ee5ng \u01b0u \u0111i\u1ec3m c\u1ee7a c\u1ea3 hai h\u00ecnh th\u1ee9c. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u00e0o t\u1ea1o tr\u1ef1c ti\u1ebfp \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n, \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 c\u1ee7ng c\u1ed1 v\u00e0 m\u1edf r\u1ed9ng ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u00e0o t\u1ea1o tr\u1ef1c ti\u1ebfp \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, ph\u1ea3n h\u1ed3i cho nh\u00e2n vi\u00ean kinh doanh<\/p>\n

Nh\u01b0 v\u1eady th\u00f4ng qua b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y, Masterskills \u0111\u00e3 c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u 11\u00a0c\u00e1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u chia s\u1ebb tr\u00ean \u0111\u1ec1u \u0111\u01b0\u1ee3c Masterskills t\u1ed5ng h\u1ee3p trong kh\u00f3a h\u1ecdc b\u00e1n h\u00e0ng<\/span>.\u00a0Hy v\u1ecdng, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c cho m\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ed9c \u0111\u00e1o, s\u00e1ng t\u1ea1o c\u0169ng v\u1edbi nh\u1eefng gi\u1ea3i ph\u00e1p b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3\u00a0\u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n

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B\u00e1n h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. B\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c \u0111\u01b0a ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 vi\u1ec7c t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng, trung th\u00e0nh v\u00e0 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, b\u00e1n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[453],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/18241"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=18241"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/18241\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=18241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=18241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=18241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}