{"id":18244,"date":"2023-12-05T08:12:09","date_gmt":"2023-12-05T08:12:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tong-hop-10-cach-tim-kiem-khach-hang-tiem-nang-hieu-qua.html"},"modified":"2023-12-21T21:26:30","modified_gmt":"2023-12-21T14:26:30","slug":"tong-hop-10-cach-tim-kiem-khach-hang-tiem-nang-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tong-hop-10-cach-tim-kiem-khach-hang-tiem-nang-hieu-qua.html","title":{"rendered":"C\u00e1c k\u00eanh v\u00e0 k\u1ef9 n\u0103ng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 nh\u1ea5t"},"content":{"rendered":"
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Kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft, quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, th\u1ebf nh\u01b0ng nh\u00f3m kh\u00e1ch h\u00e0ng \u0111em v\u1ec1 cho doanh nghi\u1ec7p ngu\u1ed3n l\u1ee3i nhu\u1eadn ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 m\u1ed9t kho\u1ea3n ti\u1ec1n \u0111\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. V\u1eady kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 ai? T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0 th\u1ebf n\u00e0o? B\u1ea1n h\u00e3y tham kh\u1ea3o n\u1ed9i dung b\u00e0i vi\u1ebft sau \u0111\u00e2y \u0111\u1ec3 bi\u1ebft c\u00e2u tr\u1ea3 l\u1eddi nh\u00e9.<\/p>\n

1. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 ai?<\/strong><\/h2>\n

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T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p<\/em><\/span><\/p>\n

Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng\u00a0ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 s\u1ef1 quan t\u00e2m nh\u1ea5t \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3, nghi\u00ean c\u1ee9u chi ti\u1ebft, t\u00ecm hi\u1ec3u c\u1ee5 th\u1ec3 v\u00e0 quan tr\u1ecdng l\u00e0 \u0111\u1ee7 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh \u0111\u1ec3 ch\u1ea5p nh\u1eadn s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n l\u00e0 ai, n\u1eb1m trong \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0o b\u1ea1n s\u1ebd c\u1ea7n bi\u1ebft \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn v\u00e0 “khoanh v\u00f9ng” l\u1ea1i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng quy\u1ebft s\u00e1ch, chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00e0nh c\u00f4ng v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n

2. Nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h2>\n

Ch\u00fang ta c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo m\u00f4 h\u00ecnh BANT, Budget – Authority – Need – Timeline. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap ch\u00fang ta ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng theo 4 ti\u00eau ch\u00ed. T\u1eeb c\u01a1 s\u1edf n\u00e0y ch\u00fang ta c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, c\u0169ng nh\u01b0 gi\u00fap ch\u00fang ta l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 chuy\u1ec3n h\u00f3a t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.\u00a0<\/p>\n

4 ti\u00eau ch\u00ed c\u1ee7a m\u00f4 h\u00ecnh BANT c\u1ee5 th\u1ec3 nh\u01b0 sau:\u00a0<\/p>\n

– Budget – Ng\u00e2n s\u00e1ch:<\/strong> \u0110\u00e2y l\u00e0 ti\u00eau ch\u00ed d\u1ef1 \u0111o\u00e1n kh\u1ea3 n\u0103ng chi tr\u1ea3 khi mua h\u00e0ng. Theo \u0111\u00f3, ng\u00e2n s\u00e1ch c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u1ea3i l\u1edbn h\u01a1n ho\u1eb7c b\u1eb1ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

– Authority – Quy\u1ec1n h\u1ea1n:<\/strong> Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. V\u00ed d\u1ee5, khi b\u00e1n \u0111\u1ed3 ch\u01a1i tr\u1ebb em, ng\u01b0\u1eddi c\u00f3 quy\u1ec1n h\u1ea1n mua l\u00e0 c\u00e1c b\u1eadc ph\u1ee5 huynh ho\u1eb7c ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 thu nh\u1eadp ri\u00eang. Do \u0111\u00f3, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 ph\u1ee5 huynh ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi mua l\u00e0m qu\u00e0 cho tr\u1ebb em.<\/p>\n

– Need – Nhu c\u1ea7u:<\/strong> Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u mua c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n s\u1ebd b\u00e1n.\u00a0<\/p>\n

– Timeline – Khung th\u1eddi gian:<\/strong> L\u00e0 ti\u00eau ch\u00ed x\u00e1c \u0111\u1ecbnh th\u1eddi gian kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

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Nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/span><\/p>\n

\u0110\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c chi ti\u1ebft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n l\u00e0 ai b\u1ea1n \u00edt nh\u1ea5t c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng\u00a0c\u1ee7a nh\u00f3m ng\u01b0\u1eddi m\u1ee5c ti\u00eau b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn: \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, h\u1ecdc v\u1ea5n, khu v\u1ef1c \u0111\u1ecba l\u00fd sinh s\u1ed1ng, t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n, ngh\u1ec1 nghi\u1ec7p, xu h\u01b0\u1edbng mua s\u1eafm…<\/p>\n

Ti\u1ebfp \u0111\u1ebfn c\u1ea7n quan t\u00e2m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u00ecm \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch n\u00e0o, k\u00eanh qu\u1ea3ng c\u00e1o n\u00e0o? H\u1ecd quan t\u00e2m g\u00ec \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n? Th\u1ee9 h\u1ecd th\u1eadt s\u1ef1 c\u1ea7n l\u00e0 g\u00ec, h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n nh\u01b0 th\u1ebf n\u00e0o… B\u1ea1n ph\u1ea3i th\u1eadt s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng gi\u1ea3 thuy\u1ebft th\u1ef1c t\u1ebf tr\u00ean.\u00a0<\/p>\n

3. Kh\u00e1c bi\u1ec7t gi\u1eefa kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h2>\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1c ti\u00eau ch\u00ed ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng:\u00a0<\/p>\n

– C\u00f3 th\u00f3i quen s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1.<\/p>\n

– C\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 h\u1ecd c\u1ea7n.<\/p>\n

Trong khi \u0111\u00f3, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p. \u0110\u1ed3ng th\u1eddi, h\u1ecd ph\u1ea3i c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng chi tr\u1ea3 v\u00e0 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. N\u00f3i d\u1ec5 hi\u1ec3u h\u01a1n. kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.\u00a0<\/p>\n

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Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/em><\/span><\/p>\n

4. C\u00e1c k\u00eanh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h2>\n

\u0110\u1ec3 th\u00fac \u0111\u1ea9y doanh thu b\u00e1n h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng online th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1c k\u00eanh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho b\u1ea1n tham kh\u1ea3o.<\/p>\n

4.1. T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i (Facebook, Zalo, Instagram,\u2026)<\/strong><\/h3>\n

Gi\u1ea3i ph\u00e1p t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i lu\u00f4n \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi b\u00e1n l\u1ebb \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00e2n dung \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (\u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp, th\u00f3i quen ti\u00eau d\u00f9ng, s\u1edf th\u00edch,…) b\u1ea1n c\u00f3 th\u1ec3 tham gia c\u00e1c h\u1ed9i nh\u00f3m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng l\u1eadp nh\u00f3m, t\u1ea1o n\u1ed9i dung thu h\u00fat ng\u01b0\u1eddi xem. C\u1ee5 th\u1ec3 h\u01a1n l\u00e0 n\u1ed9i dung thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Khi nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh, b\u1ea1n c\u00f3 th\u1ec3 kh\u00e9o l\u00e9o t\u1ea1o c\u00e1c b\u00e0i \u0111\u0103ng, qu\u1ea3ng c\u00e1o, gi\u1edbi thi\u1ec7u th\u00f4ng tin s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p.<\/p>\n

4.2. Th\u00f4ng qua email marketing<\/strong><\/h3>\n

Email marketing l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u00f4ng qua h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed. H\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 qua email marketing \u0111\u1ea1i tr\u00e0 hi\u1ec7n t\u1ea1i kh\u00f4ng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch v\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u1ecb \u0111\u01b0a v\u00e0o “Blacklist”.<\/p>\n

\u0110\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua email marketing, b\u1ea1n h\u00e3y thu th\u1eadp email c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c Demo v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i,… v\u00e0 t\u1ea1o l\u1eddi \u0111\u1ec1 ngh\u1ecb \u0111\u0103ng k\u00fd nh\u1eadn email. Khi b\u1ea1n \u0111\u00e3 c\u00f3 email c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n h\u00e3y g\u1eedi \u0111\u1ebfn h\u1ecd nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, th\u00f4ng tin c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/p>\n

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K\u00eanh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/span><\/p>\n

4.3. S\u1eed d\u1ee5ng Google Adwords<\/strong><\/h3>\n

Google Adwords l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay. Google Adwords c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. B\u1edfi v\u00ec nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111ang s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm l\u00e0 ng\u01b0\u1eddi \u0111ang c\u00f3 nhu c\u1ea7u mua h\u00e0ng v\u00e0 h\u1ecd \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 chi tr\u1ea3 cho nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

4.4. Th\u00f4ng qua c\u00e1c tri\u1ec3n l\u00e3m, s\u1ef1 ki\u1ec7n<\/strong><\/h3>\n

\u0110\u00e2y l\u00e0 c\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng offline. \u1ede nh\u1eefng h\u1ed9i ch\u1ee3, tri\u1ec3n l\u00e3m, s\u1ef1 ki\u1ec7n thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi tham gia, vi\u1ec7c \u0111\u1eb7t booth b\u00e1n h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 khai th\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n ph\u1ea3i c\u00f3 gian h\u00e0ng th\u1eadt h\u1ea5p d\u1eabn v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u1ea5n t\u01b0\u1ee3ng. Quan tr\u1ecdng h\u01a1n c\u1ea3 l\u00e0 b\u1ea1n ph\u1ea3i thu th\u1eadp \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef li\u00ean l\u1ea1c v\u1edbi h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i gi\u1eefa kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.<\/p>\n

4.5. T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng qua h\u1ed9i th\u1ea3o<\/strong><\/h3>\n

Ph\u01b0\u01a1ng ph\u00e1p t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng th\u00f4ng qua h\u1ed9i th\u1ea3o ch\u1ec9 d\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh t\u1ed1t v\u00e0 c\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 chuy\u00ean nghi\u1ec7p.\u00a0<\/p>\n

Th\u00f4ng qua h\u1ed9i th\u1ea3o b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp x\u00fac g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p t\u0103ng doanh thu b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n

<\/strong><\/p>\n

T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/span><\/p>\n

4.6. T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng qua KOLs<\/strong><\/h3>\n

KOLs l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u00f3 m\u1ed9t l\u01b0\u1ee3ng fan nh\u1ea5t \u0111\u1ecbnh. Vi\u1ec7c li\u00ean k\u1ebft v\u1edbi KOLs \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn t\u1ed1t h\u01a1n v\u1edbi th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng. \u0110\u1ed3ng th\u1eddi, th\u00f4ng qua KOLs c\u0169ng ph\u1ea7n n\u00e0o t\u1ea1o \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi mua.\u00a0<\/p>\n

L\u01b0u \u00fd:<\/p>\n

Khi ch\u1ecdn KOLs h\u1ee3p t\u00e1c b\u1ea1n ph\u1ea3i ch\u1ecdn \u0111\u01b0\u1ee3c KOLs ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3, khi h\u1ee3p t\u00e1c v\u1edbi KOLs b\u1ea1n ph\u1ea3i d\u1ef1 ph\u00f2ng ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft khi KOLs d\u00ednh scandal.<\/p>\n

4.7. Th\u00f4ng qua c\u00e1c website (LinkedIn, Mailtester,\u2026)<\/strong><\/h3>\n

Linkedin, Mailtester,… c\u0169ng l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mi\u1ec5n ph\u00ed m\u00e0 b\u1ea1n n\u00ean th\u1eed. N\u1ec1n t\u1ea3ng website n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec website. Tuy v\u1eady, \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng b\u1ea1n n\u00ean c\u00f3 website ri\u00eang cho doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u0103ng hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n

4.8. T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng qua telesale<\/strong><\/h3>\n

c\u00e1ch t\u00ecm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua telesale gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng c\u00f3 th\u00f3i quen s\u1eed d\u1ee5ng internet.\u00a0<\/p>\n

L\u01b0u \u00fd:<\/p>\n

Vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng qua telesale c\u00f3 th\u1ec3 l\u00e0m phi\u1ec1n kh\u00e1ch h\u00e0ng. \u0110\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c, b\u1ea1n n\u00ean ch\u1ecdn l\u1ecdc danh s\u00e1ch kh\u00e1ch h\u00e0ng k\u1ef9 l\u01b0\u1edbng tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi.<\/p>\n

T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng qua telesale<\/em><\/span><\/p>\n

4.9. K\u1ebf ho\u1ea1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng qua b\u00e1o ch\u00ed<\/strong><\/h3>\n

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 th\u00f4ng tin t\u00e2n ti\u1ebfn nh\u01b0 hi\u1ec7n nay, b\u00e1o ch\u00ed kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong khu\u00f4n kh\u1ed5 l\u00e0 b\u00e1o gi\u1ea5y m\u00e0 c\u00f2n l\u00e0 c\u00e1c trang b\u00e1o m\u1ea1ng (b\u00e1o \u0111i\u1ec7n t\u1eed). N\u1ed9i dung \u0111\u0103ng t\u1ea3i s\u1ebd l\u00e0 v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video clip,… \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng r\u1ea5t t\u1ed1t.\u00a0<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u1ea7n b\u00e0i qu\u1ea3ng c\u00e1o gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p, th\u00f4ng tin s\u1ea3n ph\u1ea9m ng\u1eafn g\u1ecdn, x\u00fac t\u00edch, h\u1ea5p d\u1eabn. \u0110\u00e2y ch\u1eafc ch\u1eafn l\u00e0 c\u00e1ch \u0111\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng t\u1ed1n nhi\u1ec1u chi ph\u00ed qu\u1ea3ng c\u00e1o.\u00a0<\/p>\n

4.10. T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi qua chi\u1ebfn d\u1ecbch SEO website<\/strong><\/h3>\n

D\u1ecbch v\u1ee5 SEO website l\u00e0 gi\u1ea3i ph\u00e1p t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Google Adwords. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 chi\u1ebfn d\u1ecbch SEO s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n so v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o Google Adwords. V\u00e0 chi\u1ebfn d\u1ecbch SEO website y\u00eau c\u1ea7u b\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c \u0111\u1ec3 \u0111\u1ea9y t\u1eeb kh\u00f3a v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00ean top \u0111\u1ea7u t\u00ecm ki\u1ebfm.<\/p>\n

4.11. Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h3>\n

Vi\u1ec7c nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd gi\u00fap b\u1ea1n nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1ecf l\u1ee1. Ho\u1eb7c nh\u1eefng khuy\u1ebft \u0111i\u1ec3m m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0m cho kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/span><\/p>\n

5. Quy tr\u00ecnh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h2>\n

\u0110\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n h\u00e3y th\u1eed quy tr\u00ecnh t\u00ecm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng g\u1ed3m 6 b\u01b0\u1edbc sau \u0111\u00e2y:\u00a0<\/p>\n

– B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/p>\n

V\u00ec kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u1eb1m trong nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u00ean tr\u01b0\u1edbc khi t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n h\u00e3y x\u00e1c \u0111\u1ecbnh ti\u00eau ch\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0<\/p>\n

\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n h\u00e3y ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng theo c\u00e1c d\u1eef li\u1ec7u sau:<\/p>\n

+ S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng nam h\u00e3y n\u1eef?<\/p>\n

+ S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng thu\u1ed9c \u0111\u1ed9 tu\u1ed5i n\u00e0o?<\/p>\n

+ \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u1edf khu v\u1ef1c \u0111\u1ecba l\u00fd n\u00e0o? N\u00f4ng th\u00f4n hay th\u00e0nh th\u1ecb, \u1edf nh\u1eefng n\u01a1i c\u00f3 \u0111i\u1ec1u ki\u1ec7n th\u1eddi ti\u1ebft n\u00f3ng hay l\u1ea1nh,…<\/p>\n

+ Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n, cao c\u1ea5p hay si\u00eau cao c\u1ea5p?<\/p>\n

Nh\u1eefng ti\u00eau ch\u00ed x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00e0ng chi ti\u1ebft c\u00e0ng gi\u00fap b\u1ea1n ch\u1ecdn l\u1ecdc th\u1ecb tr\u01b0\u1eddng t\u1ed1i \u01b0u h\u01a1n.<\/p>\n

X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn<\/em><\/span><\/p>\n

– B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh h\u00e0ng b\u1ea1n kinh doanh.\u00a0<\/strong><\/p>\n

B\u1ea1n h\u00e3y tham kh\u1ea3o 11 k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 chia s\u1ebb \u1edf tr\u00ean \u0111\u1ec3 ch\u1ecdn l\u1ecdc c\u00e1c k\u00eanh ph\u00f9 h\u1ee3p.\u00a0<\/p>\n

– B\u01b0\u1edbc 3: L\u00ean k\u1ebf ho\u1ea1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/strong><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng nh\u01b0:<\/p>\n

+ Th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 facebook, tiktok, zalo, instagram,…<\/p>\n

+ Tham gia c\u00e1c h\u1ed9i th\u1ea3o, h\u1ed9i ch\u1ee3.<\/p>\n

– B\u01b0\u1edbc 4: Ti\u1ebfn h\u00e0nh qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m<\/strong><\/p>\n

Ph\u01b0\u01a1ng \u00e1n qu\u1ea3ng c\u00e1o s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a b\u1ea1n. T\u00f9y theo kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o qua b\u00e1o ch\u00ed, \u0111\u00e0i truy\u1ec1n h\u00ecnh. Ho\u1eb7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng qu\u00e0 mi\u1ec5n ph\u00ed cho kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m, ch\u01a1i mini game nh\u1eadn qu\u00e0 mi\u1ec5n ph\u00ed,…\u00a0<\/p>\n

– B\u01b0\u1edbc 5: Thu th\u1eadp th\u00f4ng tin v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u00f3m nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. T\u1ea1i th\u1eddi \u0111i\u1ec3m b\u1ea1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, c\u00f3 th\u1ec3 h\u1ecd ch\u01b0a c\u1ea7n ho\u1eb7c ch\u01b0a s\u1eb5n s\u00e0ng t\u00e0i ch\u00ednh. Ch\u1ec9 c\u1ea7n b\u1ea1n ki\u00ean nh\u1eabn ch\u0103m s\u00f3c v\u00e0 gi\u1eef li\u00ean l\u1ea1c t\u1ed1t v\u1edbi h\u1ecd \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p nh\u1eefng v\u1ecb kh\u00e1ch ti\u1ec1m n\u0103ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.<\/p>\n

Thu th\u1eadp th\u00f4ng tin v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/em><\/span><\/p>\n

– B\u01b0\u1edbc 6: \u0110\u00e1nh gi\u00e1<\/strong><\/p>\n

\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 th\u1ef1c hi\u1ec7n 5 b\u01b0\u1edbc trong quy tr\u00ecnh tr\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

6. K\u1ef9 n\u0103ng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

Th\u00f4ng qua c\u00e1c k\u00eanh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c n\u01a1i t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tuy v\u1eady, \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n d\u01b0\u1edbi \u0111\u00e2y.\u00a0<\/p>\n

6.1. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/strong><\/h3>\n

Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00f4 c\u00f9ng quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p, c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng. B\u1edfi v\u00ec, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1eb7t ni\u1ec1m tin v\u00e0 s\u1eb5n s\u00e0ng t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p khi c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 chuy\u00ean nghi\u1ec7p, \u0111\u1ed9 tin c\u1eady.<\/p>\n

K\u1ef9 n\u0103ng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng<\/em><\/span><\/p>\n

6.2. R\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng t\u1eeb gi\u1edbi t\u00ednh, t\u00f4n gi\u00e1o, t\u00ednh c\u00e1ch, s\u1edf th\u00edch, c\u00e1 t\u00ednh,… Khi ti\u1ebfp x\u00fac v\u1edbi m\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd ph\u00e1t sinh t\u00ecnh hu\u1ed1ng giao ti\u1ebfp kh\u00e1c bi\u1ec7t. \u0110\u1ec3 c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, b\u1ea1n ph\u1ea3i c\u00f3 \u0111\u1ee7 s\u1ef1 b\u00ecnh t\u0129nh, kh\u00e9o l\u00e9o \u0111\u1ec3 \u1ee9ng ph\u00f3 v\u00e0 x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng ho\u1eb7c kh\u00f4ng th\u1ec3 than phi\u1ec1n v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

6.3. Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n

B\u1ea1n kh\u00f4ng th\u1ec3 b\u00e1n h\u00e0ng khi kh\u00f4ng hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n \u0111ang b\u00e1n. \u0110\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, b\u1ea1n nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i hi\u1ec3u c\u1eb7n k\u1ebd v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ecdi th\u1eafc m\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m khi kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u.\u00a0<\/p>\n

Quan tr\u1ecdng h\u01a1n c\u1ea3 l\u00e0 b\u1ea1n ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng n\u1eafm b\u1eaft t\u00e2m l\u00fd, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n cung c\u1ea5p \u0111\u00fang v\u00e0 \u0111\u1ee7 nh\u1eefng th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n v\u1ec1 s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a b\u1ea1n thay v\u00ec mua h\u00e0ng \u1edf n\u01a1i kh\u00e1c.\u00a0<\/p>\n

6.4. Tham kh\u1ea3o k\u1ecbch b\u1ea3n s\u1eb5n c\u00f3<\/strong><\/h3>\n

Nh\u1eefng k\u1ecbch b\u1ea3n s\u1eb5n c\u00f3 s\u1ebd gi\u00fap b\u1ea1n b\u1ed5 sung ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng khi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u1eed l\u00fd nhanh v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 gi\u00fap b\u1ea1n tr\u1edf n\u00ean chuy\u00ean nghi\u1ec7p h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Tham kh\u1ea3o c\u00e1c k\u1ecbch b\u1ea3n c\u00f3 s\u1eb5n<\/em><\/span><\/p>\n

6.5. \u0110\u1eebng c\u1ed1 b\u00e1n h\u00e0ng \u1edf b\u01b0\u1edbc t\u00ecm ki\u1ebfm kh\u00e1ch<\/strong><\/h3>\n

H\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 mua s\u1eafm h\u1ecd s\u1ebd c\u1ea7n th\u1eddi gian t\u00ecm hi\u1ec3u v\u00e0 so s\u00e1nh. Th\u1ebf n\u00ean, b\u1ea1n \u0111\u1eebng c\u1ed1 b\u00e1n h\u00e0ng \u1edf b\u01b0\u1edbc t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y s\u1ebd g\u00e2y ra t\u00e2m l\u00fd hoang mang lo l\u1eafng cho kh\u00e1ch h\u00e0ng. V\u00e0 c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn mua h\u00e0ng t\u1eeb kh\u00e1ch h\u00e0ng. Nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd m\u1ea5t lu\u00f4n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/p>\n

6.6. X\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

L\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng khi h\u1ecd ti\u1ebfp c\u1eadn v\u1edbi doanh nghi\u1ec7p, qua nh\u1eefng l\u1ea7n d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m, tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch h\u1eadu m\u00e3i,…\u00a0<\/p>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng v\u1edbi nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng nh\u01b0:<\/p>\n

– X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n, g\u1ea7n g\u0169i, chuy\u00ean nghi\u1ec7p, \u0111\u00e1ng tin c\u1eady v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

– Lu\u00f4n s\u1eb5n s\u00e0ng chia s\u1ebb, gi\u1ea3i \u0111\u00e1p th\u00f4ng tin kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u m\u1ed9t c\u00e1ch vui v\u1ebb, nhi\u1ec7t t\u00ecnh.<\/p>\n

– Lu\u00f4n x\u1eed l\u00fd khi\u1ebfu n\u1ea1i kh\u00e1ch h\u00e0ng v\u1edbi kh\u00f4ng kh\u00ed \u00f4n h\u00f2a v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

– X\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch cam k\u1ebft uy t\u00edn \u0111\u1ec3 t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

7. K\u1ebft lu\u1eadn<\/strong><\/h2>\n

Nh\u01b0 v\u1eady Masterskills \u0111\u00e3 gi\u1edbi thi\u1ec7u t\u1edbi b\u1ea1n \u0111\u1ecdc nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n nh\u1ea5t v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 nh\u1eefng\u00a0c\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o c\u00f4ng vi\u1ec7c quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u trong quy tr\u00ecnh b\u00e1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p, ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a chi ph\u00ed qu\u1ea3ng c\u00e1o,… Quan tr\u1ecdng h\u01a1n c\u1ea3 l\u00e0 c\u00f3 th\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch th\u00fac \u0111\u1ea9y doanh thu t\u1eeb data kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Xin c\u1ea3m \u01a1n v\u00e0 ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n

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Kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft, quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, th\u1ebf nh\u01b0ng nh\u00f3m kh\u00e1ch h\u00e0ng \u0111em v\u1ec1 cho doanh nghi\u1ec7p ngu\u1ed3n l\u1ee3i nhu\u1eadn ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 m\u1ed9t kho\u1ea3n ti\u1ec1n \u0111\u1ec3 s\u1edf […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[453],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/18244"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=18244"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/18244\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=18244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=18244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=18244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}