{"id":18265,"date":"2023-12-05T08:13:09","date_gmt":"2023-12-05T08:13:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tong-hop-8-buoc-quy-trinh-cham-soc-khach-hang-sau-ban-hang.html"},"modified":"2023-12-21T21:48:53","modified_gmt":"2023-12-21T14:48:53","slug":"tong-hop-8-buoc-quy-trinh-cham-soc-khach-hang-sau-ban-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tong-hop-8-buoc-quy-trinh-cham-soc-khach-hang-sau-ban-hang.html","title":{"rendered":"X\u00e2y d\u1ef1ng quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng"},"content":{"rendered":"
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Quan t\u00e2m \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 h\u1ecd tin t\u01b0\u1edfng v\u00e0 mua c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh v\u00ec th\u1ebf m\u00e0 quan h\u1ec7 kh\u00e1ch h\u00e0ng ph\u1ea3i c\u00f3 m\u1eb7t trong t\u1ea5t c\u1ea3 c\u00e1c kh\u00e2u c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m c\u1ea3 kh\u00e2u sau b\u00e1n h\u00e0ng. Th\u1ea5u hi\u1ec3u t\u1ea7m quan tr\u1ecdng \u0111\u00f3, trong b\u00e0i vi\u1ebft sau Masterskills\u00a0s\u1ebd chia s\u1ebb t\u1edbi b\u1ea1n 8\u00a0b\u01b0\u1edbc quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng<\/strong> v\u00f4 c\u00f9ng h\u1eefu \u00edch, b\u1ea1n h\u00e3y tham kh\u1ea3o nh\u00e9.<\/p>\n

1. Quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/h2>\n

Tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng, Masterskills m\u1eddi b\u1ea1n \u0111\u1ecdc t\u00ecm hi\u1ec3u d\u1ecbch v\u1ee5 sau kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/p>\n

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D\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/em><\/span><\/p>\n

D\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng l\u00e0 t\u1ea5t c\u00e1c c\u00e1c qu\u00e1 tr\u00ecnh x\u1ea3y ra sau h\u00e0nh \u0111\u1ed9ng b\u00e1n h\u00e0ng gi\u1eefa nh\u00e2n vi\u00ean kinh doanh v\u00e0 kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 li\u00ean h\u1ec7 qua Email, g\u1eedi phi\u1ebfu gi\u1ea3m gi\u00e1 mua h\u00e0ng v\u00e0o ng\u00e0y sinh nh\u1eadt c\u1ee7a kh\u00e1ch h\u00e0ng, chi\u1ebft kh\u1ea5u % cho nh\u1eefng l\u1ea7n mua h\u00e0ng ti\u1ebfp theo\u2026<\/p>\n

D\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean b\u1ecf qua v\u00ec nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd ch\u1ec9 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i m\u00e0 qu\u00ean \u0111i r\u1eb1ng \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng \u0111\u1ecbnh k\u1ef3.\u00a0<\/p>\n

2. T\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/strong><\/h2>\n

D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. N\u1ebfu doanh nghi\u1ec7p\u00a0ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng t\u1ed1t s\u1ebd:<\/p>\n

2.1. T\u0103ng c\u01a1 h\u1ed9i \u201cgi\u1eef ch\u00e2n\u201d kh\u00e1ch h\u00e0ng th\u00e2n thu\u1ed9c<\/strong><\/h3>\n

M\u1ed9t doanh nghi\u1ec7p c\u00f3 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n t\u1ed1t s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao v\u00e0 c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u0103ng c\u01a1 h\u1ed9i “gi\u1eef ch\u00e2n” kh\u00e1ch h\u00e0ng th\u00e2n thu\u1ed9c.\u00a0Kh\u00e1ch h\u00e0ng m\u1ed9t khi \u0111\u00e3\u00a0h\u00e0i l\u00f2ng v\u1edbi d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quay l\u1ea1i mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 nhi\u1ec1u l\u1ea7n sau n\u1eefa.<\/p>\n

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Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/em><\/span><\/p>\n

2.2. M\u1ed9t c\u00e1ch Marketing gi\u00e1n ti\u1ebfp<\/strong><\/h3>\n

X\u00e2y d\u1ef1ng quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng t\u1ed1t c\u0169ng l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing\u00a0gi\u00e1n ti\u1ebfp hi\u1ec7u qu\u1ea3. Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong th\u1eddi gian d\u00e0i. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p gi\u1ea3m chi ph\u00ed marketing v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

2.3. X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh<\/strong><\/h3>\n

Ngo\u00e0i nh\u1eefng l\u1ee3i \u00edch trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3m chi ph\u00ed marketing tr\u1ef1c ti\u1ebfp, vi\u1ec7c x\u00e2y d\u1ef1ng\u00a0c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p chuy\u00ean nghi\u1ec7p, d\u1ecbch v\u1ee5 t\u1ed1t. T\u1eeb \u0111\u00f3, kh\u00e1ch h\u00e0ng ghi nh\u1edb, c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 trung th\u00e0nh.<\/p>\n

3. Quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/strong><\/h2>\n

Quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 t\u1ed1t v\u00e0 hi\u1ec7u qu\u1ea3 kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n, n\u00f3 bao g\u1ed3m r\u1ea5t nhi\u1ec1u b\u01b0\u1edbc. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 m\u1ed9t quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n chu\u1ea9n\u00a0mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao. B\u1ea1n h\u00e3y tham kh\u1ea3o c\u00e1c b\u01b0\u1edbc ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau \u0111\u00e2y nh\u00e9.<\/p>\n

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Quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n hi\u1ec7u qu\u1ea3<\/em><\/span><\/p>\n

3.1. B\u01b0\u1edbc 1: Thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n

Kh\u00e1i ni\u1ec7m ph\u1ea3n h\u1ed3i r\u1ea5t \u0111\u01a1n gi\u1ea3n, khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u00e3 mua, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0a ra \u00fd ki\u1ebfn, \u00fd ki\u1ebfn \u200b\u200bn\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c nh\u00e0 cung c\u1ea5p xem x\u00e9t.<\/p>\n

Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh h\u1eefu d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng, hi\u1ec7u qu\u1ea3 chi ph\u00ed v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

M\u1ed9t \u00fd t\u01b0\u1edfng hay l\u00e0 li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t tu\u1ea7n sau khi h\u1ecd mua s\u1ea3n ph\u1ea9m v\u00e0 h\u1ecfi h\u1ecd ngh\u0129 g\u00ec v\u1ec1 tr\u1ea3i nghi\u1ec7m n\u1ebfu h\u1ecd c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o ho\u1eb7c g\u1eb7p v\u1ea5n \u0111\u1ec1 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n

B\u1ea1n c\u1ea7n l\u01b0u \u00fd, ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0ng v\u1edbi t\u01b0 t\u01b0\u1edfng trung th\u1ef1c v\u00e0 li\u00eam ch\u00ednh. B\u1edfi nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 nh\u1eefng k\u1ef3 v\u1ecdng l\u1edbn h\u01a1n c\u1ee7a kh\u00e1ch h\u00e0ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m n\u00e0y, t\u1eeb \u0111\u00f3 b\u1ea1n s\u1ebd ho\u00e0n thi\u1ec7n d\u1ea7n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.\u00a0<\/p>\n

3.2. B\u01b0\u1edbc 2: Cung c\u1ea5p chi\u1ebft kh\u1ea5u<\/strong><\/h3>\n

Cung c\u1ea5p chi\u1ebft kh\u1ea5u ch\u00ednh l\u00e0 c\u00e1ch n\u1eb1m trong k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/strong> hi\u1ec7u qu\u1ea3. M\u1ed9t trong nh\u1eefng c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 gi\u1ea3m gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u1ed9c quy\u1ec1n.<\/p>\n

\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m ho\u1eb7c \u0111\u00e3 ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 cung c\u1ea5p phi\u1ebfu gi\u1ea3m gi\u00e1 cho nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp trang c\u1ee7a b\u1ea1n l\u1ea7n \u0111\u1ea7u ti\u00ean, do \u0111\u00f3 khuy\u1ebfn kh\u00edch h\u1ecd mua h\u00e0ng.<\/p>\n

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Nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng<\/em><\/span><\/p>\n

3.3. B\u01b0\u1edbc 3: Li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng ng\u00e0y \u0111\u1eb7c bi\u1ec7t<\/strong><\/h3>\n

S\u1eed d\u1ee5ng nh\u1eefng ng\u00e0y k\u1ef7 ni\u1ec7m \u0111\u1ec3 t\u1eb7ng “qu\u00e0” cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Gi\u1ea3m gi\u00e1 \u0111\u1ed9c quy\u1ec1n v\u00e0 khuy\u1ebfn m\u00e3i trong nh\u1eefng d\u1ecbp nh\u01b0 v\u1eady \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng v\u00f4 c\u00f9ng h\u1eefu \u00edch \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng n\u1ed5i ti\u1ebfng \u0111\u00e3 \u00e1p d\u1ee5ng v\u00e0 th\u00e0nh c\u00f4ng.\u00a0<\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c h\u00e0nh \u0111\u1ed9ng ti\u1ebfp th\u1ecb, m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u201cCh\u00fac m\u1eebng sinh nh\u1eadt\u201d \u0111\u01a1n gi\u1ea3n s\u1ebd c\u00f3 k\u1ebft qu\u1ea3 tuy\u1ec7t v\u1eddi, v\u00ec n\u00f3 gi\u00fap nh\u00e2n b\u1ea3n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi mua.<\/p>\n

3.4. B\u01b0\u1edbc 4: G\u1eedi cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1ed9i dung ph\u00f9 h\u1ee3p<\/strong><\/h3>\n

Th\u01b0\u1eddng xy\u00ean g\u1eedi n\u1ed9i dung c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1eb7p ph\u1ea3i. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi chu\u1ea9n b\u1ecb \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m kh\u00e1c, h\u1ecd s\u1ebd nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean li\u00ean l\u1ea1c v\u00e0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch cho h\u1ecd.\u00a0<\/p>\n

3.5. B\u01b0\u1edbc 5: Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua Email<\/strong><\/h3>\n

Ti\u1ebfp th\u1ecb qua Email l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb n\u1ed9i dung hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1ec1 chi ph\u00ed, b\u1edfi v\u00ec b\u1ea1n g\u1eedi n\u1ed9i dung tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a ng\u01b0\u1eddi nh\u1eadn m\u00e0 kh\u00f4ng c\u00f3 c\u00e1c thu\u1eadt to\u00e1n gi\u1edbi h\u1ea1n ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n, nh\u01b0 x\u1ea3y ra v\u1edbi m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c kh\u00e1c.<\/p>\n

M\u1eb7t kh\u00e1c, l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 v\u00e0 \u0111ang quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, th\u00ec s\u1eed d\u1ee5ng Email s\u1ebd l\u00e0 h\u00ecnh th\u1ee9c gi\u00fap b\u1ea1n \u0111i\u1ec1n th\u00f4ng tin v\u00e0o bi\u1ec3u m\u1eabu trang trang Web v\u00e0 ti\u1ebfn h\u00e0nh mua m\u1ed9t s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, d\u1ec5 d\u00e0ng. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao m\u00e0 Email Marketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft trong giai \u0111o\u1ea1n h\u1eadu m\u00e3i \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m.<\/p>\n

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Cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/em><\/span><\/p>\n

3.6. B\u01b0\u1edbc 6: Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua h\u00e0ng\u00a0<\/strong><\/h3>\n

Vi\u1ec7c qu\u1ea3ng b\u00e1 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi\u00a0<\/strong>\u01b0u ti\u00ean cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng c\u0169 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00ec n\u00f3 ch\u1ee9ng t\u1ecf r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u quan t\u00e2m v\u00e0 coi tr\u1ecdng kh\u00e1ch h\u00e0ng c\u0169, gi\u00fap h\u1ecd ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi tin t\u1ee9c li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi. Khi kh\u00e1ch h\u00e0ng th\u1ea5y m\u00ecnh l\u00e0 duy nh\u1ea5t, h\u1ecd c\u1ea3m th\u1ea5y \u0111\u1eb7c bi\u1ec7t. H\u01a1n c\u1ea3 m\u1ed9t s\u1ea3n ph\u1ea9m, h\u1ecd s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m v\u01b0\u1ee3t xa m\u1ed1i quan h\u1ec7 kinh doanh.a<\/p>\n

3.7. B\u01b0\u1edbc 7: C\u00f3 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n

B\u1ecf m\u1eb7c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng sai l\u1ea7m kh\u00f4ng th\u1ec3 kh\u00f4ng m\u1eafc ph\u1ea3i. H\u1ecd c\u1ea7n h\u1ed7 tr\u1ee3 \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ea3n ph\u1ea9m \u0111\u00e3 mua. Ch\u01b0a k\u1ec3 \u0111\u1ebfn vi\u1ec7c h\u1ecd c\u00f3 th\u1ec3 theo \u0111u\u1ed5i th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 mua c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed3i t\u1ec7 \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean Internet c\u00f3 th\u1ec3 \u0111\u1ee7 \u0111\u1ec3 ph\u00e1 h\u1ee7y danh ti\u1ebfng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

3.8. B\u01b0\u1edbc 8: Th\u01b0\u1eddng xuy\u00ean trao \u0111\u1ed5i th\u00f4ng tin v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t \u0111\u1ed9i\u00a0content marketing v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng d\u00e0i h\u1ea1n. T\u1ea5t c\u1ea3 c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 n\u00e0y x\u00e2y d\u1ef1ng v\u00e0 g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng, c\u00e1ch l\u00e0m n\u00e0y \u0111\u00f3ng vai tr\u00f2 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1n ti\u1ebfp thuy\u1ebft ph\u1ee5c h\u1ecd mua s\u1ea3n ph\u1ea9m.\u00a0C\u1ee5 th\u1ec3, 80% n\u1ed9i dung n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c tr\u1ea3 l\u1eddi nh\u1eefng \u0111i\u1ec3m \u0111au (pain point), nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u1ec9 20% c\u00f2n l\u1ea1i \u0111\u1ec1 c\u1eadp t\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n

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Th\u01b0\u1eddng xuy\u00ean trao \u0111\u1ed5i th\u00f4ng tin v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/span><\/p>\n

Nh\u01b0 v\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh\u00a0quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t.<\/p>\n

4. L\u01b0u \u00fd khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng b\u1ea1n c\u1ea7n ch\u00fa \u00fd:<\/p>\n

4.1. G\u1ecdi \u0111i\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u1edbi t\u1ea7n su\u1ea5t th\u00edch h\u1ee3p<\/strong><\/h3>\n

\u0110\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m, doanh nghi\u1ec7p\u00a0n\u00ean g\u1ecdi \u0111i\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean. Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ph\u1ea3i g\u1ecdi \u0111i\u1ec7n li\u00ean t\u1ee5c, doanh nghi\u1ec7p n\u00ean c\u00f3 k\u1ebf ho\u1ea1ch g\u1ecdi \u0111i\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u1edbi t\u1ea7n su\u1ea5t th\u00edch h\u1ee3p v\u00e0 v\u00e0o th\u1eddi \u0111i\u1ec3m h\u1ee3p l\u00fd. Th\u1eddi \u0111i\u1ec3m g\u1ecdi \u0111i\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng th\u01b0\u1eddng l\u00e0\u00a0khi c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, tri \u00e2n hay khi kh\u00e1ch m\u1edbi mua s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1edbi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

4.2. Gi\u1eef th\u00e1i \u0111\u1ed9 l\u1ecbch s\u1ef1<\/strong><\/h3>\n

Trong qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, \u0111\u1ec3 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng b\u1ea1n n\u00ean gi\u1eef th\u00e1i \u0111\u1ed9 l\u1ecbch s\u1ef1. Trong tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch kh\u00f3 t\u00ednh, khi\u1ebfu n\u1ea1i ho\u1eb7c b\u00e0y t\u1ecf th\u00e1i \u0111\u1ed9 kh\u00f4ng tho\u1ea3i m\u00e1i v\u1edbi d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u00ean b\u1ea1n th\u00ec b\u1ea1n v\u1eabn ph\u1ea3i b\u00ecnh t\u0129nh, gi\u1eef th\u00e1i \u0111\u1ed9 l\u1ecbch s\u1ef1, nh\u1eb9 nh\u00e0ng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

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Chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng b\u1ec1n v\u1eefng<\/em><\/span><\/p>\n

4.3. L\u1ecbch s\u1ef1 l\u1eafng nghe kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

Nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng k\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng. Trong qu\u00e1 tr\u00ecnh giao ti\u1ebfp c\u1ea7n l\u1ecbch s\u1ef1, l\u1eafng nghe kh\u00e1ch h\u00e0ng.<\/p>\n

4.4. Cung c\u1ea5p th\u00f4ng tin minh b\u1ea1ch v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn quy\u1ec1n l\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

Khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng b\u1ea1n c\u1ea7n cung c\u1ea5p th\u00f4ng tin minh b\u1ea1ch v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn quy\u1ec1n l\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0\u00a0y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng b\u1edfi v\u00ec khi cung c\u1ea5p th\u00f4ng tin minh b\u1ea1ch cho kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, ch\u00ednh s\u00e1ch, quy tr\u00ecnh.\u00a0\u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng\u00a0\u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch s\u00e1ng su\u1ed1t v\u00e0 h\u00e0i l\u00f2ng.<\/p>\n

5. K\u1ebft lu\u1eadn<\/strong><\/h2>\n

Nh\u01b0 v\u1eady th\u00f4ng qua b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y, Masterskills \u0111\u00e3 c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u 8 b\u01b0\u1edbc quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc v\u00f4 c\u00f9ng quan tr\u1ecdng c\u1ee7a chu tr\u00ecnh b\u00e1n h\u00e0ng. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh x\u00e2y d\u1ef1ng bi\u1ec3u m\u1eabu quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch\u00a0h\u00e0ng \u0111\u1ec3 qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n nh\u00e9.<\/p>\n

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Quan t\u00e2m \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 h\u1ecd tin t\u01b0\u1edfng v\u00e0 mua c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh v\u00ec th\u1ebf m\u00e0 quan h\u1ec7 kh\u00e1ch h\u00e0ng ph\u1ea3i c\u00f3 m\u1eb7t trong t\u1ea5t c\u1ea3 c\u00e1c kh\u00e2u c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m c\u1ea3 kh\u00e2u sau b\u00e1n h\u00e0ng. Th\u1ea5u hi\u1ec3u t\u1ea7m quan tr\u1ecdng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[453],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/18265"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=18265"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/18265\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=18265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=18265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=18265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}