{"id":18503,"date":"2023-12-05T08:44:00","date_gmt":"2023-12-05T08:44:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-lam-video-gioi-thieu-san-pham-don-gian-nhung-doc-dao.html"},"modified":"2023-12-21T22:16:24","modified_gmt":"2023-12-21T15:16:24","slug":"cach-lam-video-gioi-thieu-san-pham-don-gian-nhung-doc-dao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-lam-video-gioi-thieu-san-pham-don-gian-nhung-doc-dao.html","title":{"rendered":"C\u00e1ch l\u00e0m video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u1ed9c \u0111\u00e1o"},"content":{"rendered":"
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B\u1ea1n l\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o? B\u1ea1n c\u00f3 \u0111\u1ea7u \u00f3c kinh doanh hay \u0111ang h\u1ecdc kinh doanh\u00a0nh\u01b0ng l\u1ea1i c\u00f3 ngu\u1ed3n t\u00e0i ch\u00ednh h\u1ea1n h\u1eb9p? B\u1ea1n s\u1eb5n s\u00e0ng t\u1ef1 m\u00ecnh l\u00e0m ra nh\u1eefng video m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 gi\u00fap vi\u1ec7c b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh tr\u1edf n\u00ean thu\u1eadn l\u1ee3i kh\u00f4ng? Th\u00f4ng th\u01b0\u1eddng, c\u00f4ng vi\u1ec7c n\u00e0y s\u1ebd \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i thu\u00ea b\u00ean chuy\u00ean cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p Video Marketing. Tuy nhi\u00ean, \u0111\u1ec3 h\u1ea1n ch\u1ebf chi ph\u00ed t\u1ed1i \u0111a, trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u cho b\u1ea1n c\u00e1ch l\u00e0m video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n nh\u01b0ng v\u1eabn thu h\u00fat ng\u01b0\u1eddi xem m\u1ea1nh m\u1ebd.<\/strong><\/p>\n

C\u00e1ch l\u00e0m video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m<\/strong><\/h2>\n

B\u01b0\u1edbc 1: Chu\u1ea9n b\u1ecb<\/strong><\/h3>\n

S\u1ef1 s\u00e1ng t\u1ea1o s\u1ebd mang \u0111\u1ebfn th\u00e0nh c\u00f4ng cho b\u1ea1n b\u1edfi v\u00ec nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00e1c bi\u1ec7t v\u00e0 kh\u00f4ng gi\u1ed1ng b\u1ea5t c\u1ee9 n\u1ed9i dung n\u00e0o \u0111\u00e3 c\u00f3 s\u1eb5n. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng video ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 b\u1ea1n t\u1eebng xem \u1edf tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/p>\n

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B\u01b0\u1edbc chu\u1ea9n b\u1ecb r\u1ea5t quan tr\u1ecdng khi ti\u1ebfn h\u00e0nh v\u00e0o c\u00e1c c\u1ea3nh quay video<\/em><\/span><\/p>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 cao, s\u1ef1 chu\u1ea9n b\u1ecb chu \u0111\u00e1o v\u1ec1 d\u1ee5ng c\u1ee5 ghi h\u00ecnh \u0111\u1ec3 quay TVC qu\u1ea3ng c\u00e1o<\/strong>\u00a0v\u00e0 c\u00e1ch quay video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\u00a0\u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng. Nh\u1eefng th\u1ee9 b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb bao g\u1ed3m: m\u00e1y quay phim, \u0111\u01a1n gi\u1ea3n h\u01a1n b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c n\u1ebfu b\u1ea1n c\u00f3 \u0111i\u1ec1u ki\u1ec7n th\u00ec d\u00f9ng m\u00e1y ghi h\u00ecnh chuy\u00ean nghi\u1ec7p, thi\u1ebft b\u1ecb x\u1eed l\u00fd thu \u00e2m, m\u00e1y t\u00ednh x\u1eed l\u00fd h\u00ecnh \u1ea3nh sau ghi h\u00ecnh, c\u00e1c thi\u1ebft b\u1ecb \u00e1nh s\u00e1ng, s\u1ea3n ph\u1ea9m gi\u1edbi thi\u1ec7u,…\u00a0<\/p>\n

M\u1ed9t s\u1ed1 lo\u1ea1i m\u00e1y \u0111i\u1ec7n tho\u1ea1i c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u s\u1eed d\u1ee5ng vi\u1ec7c quay h\u00ecnh l\u1eabn ph\u1ee5c v\u1ee5 c\u00f4ng vi\u1ec7c gi\u1ea3i tr\u00ed m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nh\u01b0 \u0111i\u1ec7n tho\u1ea1i iPhone, Samsung, HTC, Oppo\u2026 Ngo\u00e0i ra, b\u1ea1n c\u0169ng n\u00ean chu\u1ea9n b\u1ecb th\u00eam c\u00e1c ch\u00e2n \u0111\u1ee1 c\u1ed1 \u0111\u1ecbnh \u0111\u1ec3 ch\u1ed1ng rung v\u00e0 c\u00f3 th\u1ec3 ghi h\u00ecnh \u1edf \u0111\u1ed9 ph\u00e2n gi\u1ea3i t\u1ed1t nh\u1ea5t.<\/p>\n

B\u01b0\u1edbc 2: K\u1ecbch b\u1ea3n cho video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n

B\u01b0\u1edbc ti\u1ebfp theo trong c\u00e1ch l\u00e0m video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 l\u00ean k\u1ecbch b\u1ea3n. Kh\u00f4ng nh\u1eefng c\u00e1c d\u1ee5ng c\u1ee5 quay phim quan tr\u1ecdng, vi\u1ec7c b\u1ea1n l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n th\u00fa v\u1ecb v\u1ec1 s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m \u0111\u01b0a video c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang. Ch\u00ednh v\u00ec th\u1ebf, b\u1ea1n c\u1ea7n c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng m\u1ed9t k\u1ecbch b\u1ea3n ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 c\u00f3 nh\u1eefng khung h\u00ecnh v\u00e0 g\u00f3c quay \u0111\u1eb9p, bao qu\u00e1t \u0111\u01b0\u1ee3c n\u1ed9i dung vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang d\u1ec5 d\u00e0ng h\u01a1n, \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u00ec k\u1ecbch b\u1ea3n c\u1ee7a b\u1ea1n c\u1ea7n c\u1ee5 th\u1ec3. Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t video gi\u1edbi thi\u1ec7u ch\u1ec9 c\u1ea7n th\u1eddi l\u01b0\u1ee3ng t\u1eeb 2 \u0111\u1ebfn 3 ph\u00fat nh\u01b0ng c\u1ea7n r\u00f5 r\u00e0ng c\u00e1c ph\u1ea7n, bao g\u1ed3m:<\/p>\n

– C\u1ea3nh: Li\u1ec7t k\u00ea chi ti\u1ebft c\u00e1c ph\u00e2n c\u1ea3nh c\u1ee7a video, m\u1ed7i c\u1ea3nh l\u00e0 m\u1ed9t khung h\u00ecnh.<\/p>\n

– L\u1eddi tho\u1ea1i: Ph\u1ea7n n\u00e0y b\u1ea1n n\u00ean cho v\u00e0o k\u1ecbch b\u1ea3n v\u00e0 chu\u1ea9n b\u1ecb tr\u01b0\u1edbc \u0111\u1ec3 th\u1ec3 hi\u1ec7n trong video.<\/p>\n

– Text: L\u00e0 ph\u1ea7n ch\u1eef xu\u1ea5t hi\u1ec7n trong video, b\u1ea1n c\u00f3 th\u1ec3 cho ho\u1eb7c kh\u00f4ng cho v\u00e0o t\u00f9y th\u00edch.<\/p>\n

– M\u00f4 t\u1ea3: M\u1ed7i m\u1ed9t ph\u00e2n c\u1ea3nh b\u1ea1n n\u00ean m\u00f4 t\u1ea3 ho\u1eb7c ghi ch\u00fa \u0111\u1ec3 khi quay d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

B\u01b0\u1edbc 3: Th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc quay d\u1ef1ng video b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i<\/strong><\/h3>\n

Trong b\u01b0\u1edbc nay, ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u cho b\u1ea1n c\u00e1c c\u00f4ng \u0111o\u1ea1n l\u00e0m video b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i. \u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb s\u1ea3n ph\u1ea9m gi\u1edbi thi\u1ec7u v\u00e0 l\u00e0m c\u00e1c c\u1ea3nh quay nh\u01b0 trong k\u1ecbch b\u1ea3n \u0111\u00e3 l\u00ean. Sau khi b\u1ea1n s\u1eafp x\u1ebfp xong, ch\u1ec9 c\u1ea7n b\u00e1m s\u00e1t theo c\u00e1c c\u1ea3nh quay. V\u00ec b\u1ea1n s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i n\u00ean b\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh sao cho kh\u00f4ng b\u1ecb m\u1edd, rung, l\u1eafc\u2026. M\u1ed7i c\u1ea3nh quay b\u1ea1n c\u1ea3m th\u1ea5y \u01b0ng \u00fd, b\u1ea1n d\u1eebng l\u1ea1i v\u00e0 l\u01b0u l\u1ea1i ngay v\u00e0o m\u00e1y \u0111i\u1ec7n tho\u1ea1i r\u1ed3i ti\u1ebfp t\u1ee5c quay nh\u1eefng c\u1ea3nh kh\u00e1c.<\/p>\n

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B\u1ea1n c\u1ea7n kh\u00e9o l\u00e9o c\u00e1c c\u1ea3nh quay v\u00e0 g\u00f3c quay khi ghi h\u00ecnh b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i<\/em><\/span><\/p>\n

Tr\u01b0\u1edbc khi quay, b\u1ea1n c\u1ea7n l\u01b0u \u00fd tham kh\u1ea3o c\u00e1c k\u1ef9 thu\u1eadt s\u1eed d\u1ee5ng camera c\u1ee7a \u0111i\u1ec7n tho\u1ea1i nh\u01b0 k\u1ef9 thu\u1eadt m\u1ed9t ph\u1ea7n ba, k\u1ef9 thu\u1eadt l\u1ea5y n\u00e9t, l\u1ea5y s\u00e1ng. Khi quay, b\u1ea1n c\u1ea7n ch\u00fa \u00fd quay th\u1eadt c\u1ea9n th\u1eadn s\u1ea3n ph\u1ea9m m\u00ecnh gi\u1edbi thi\u1ec7u, logo th\u01b0\u01a1ng hi\u1ec7u, logo s\u1ea3n ph\u1ea9m, h\u00ecnh d\u00e1ng s\u1ea3n ph\u1ea9m\u2026<\/p>\n

B\u01b0\u1edbc 4: Ho\u00e0n thi\u1ec7n video<\/strong><\/h3>\n

Sau khi b\u1ea1n ho\u00e0n t\u1ea5t c\u00e1ch l\u00e0m clip\u00a0gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u1edf b\u01b0\u1edbc 3, b\u1ea1n c\u1ea7n ti\u1ebfp t\u1ee5c ho\u00e0n thi\u1ec7n video tr\u01b0\u1edbc khi xu\u1ea5t file. Ph\u1ea7n n\u00e0y c\u1ef1c k\u1ef3 quan tr\u1ecdng v\u00e0 kh\u00f4ng thua k\u00e9m g\u00ec 3 b\u01b0\u1edbc \u1edf tr\u00ean. Video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00e0nh hay b\u1ea1i ph\u1ee5 thu\u1ed9c h\u1ebft v\u00e0o ph\u1ea7n h\u1eadu k\u1ef3 c\u1ee7a b\u1ea1n.<\/p>\n

B\u1ea1n s\u1ebd l\u1eafp gh\u00e9p c\u00e1c c\u1ea3nh quay tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00e0nh m\u1ed9t video ho\u00e0n ch\u1ec9nh v\u00e0 s\u1eed d\u1ee5ng th\u00eam c\u00e1c hi\u1ec7u \u1ee9ng h\u00ecnh \u1ea3nh ho\u1eb7c c\u1eaft b\u1ecf nh\u1eefng chi ti\u1ebft kh\u00f4ng c\u1ea7n thi\u1ebft, ch\u00e8n th\u00eam ph\u1ea7n thu n\u1ed9i dung v\u00e0 gi\u1edbi thi\u1ec7u v\u00e0o video ho\u1eb7c cho text, logo ch\u1ea1y \u1edf d\u01b0\u1edbi video.<\/p>\n

\u0110\u1ec3 cho vi\u1ec7c ch\u1ec9nh s\u1eeda hi\u1ec7u qu\u1ea3 v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00eam c\u00e1c ph\u1ea7n m\u1ec1m l\u00e0m video qu\u1ea3ng c\u00e1o <\/strong>n\u00e2ng cao nh\u01b0 Adobe premiere, Adobe After Effect, Proshow Producer\u2026<\/p>\n

V\u1edbi 4 b\u01b0\u1edbc v\u1ec1 c\u00e1ch l\u00e0m video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u1edf tr\u00ean, ch\u00fang t\u00f4i hy v\u1ecdng r\u1eb1ng b\u1ea1n s\u1ebd bi\u1ebft c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 t\u1ef1 tay l\u00e0m ra nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 thu \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i nhu\u1eadn cao khi b\u00e1n h\u00e0ng. Th\u01b0\u1eddng nh\u1eefng ng\u01b0\u1eddi m\u1edbi h\u1ecdc b\u00e1n h\u00e0ng online<\/strong> s\u1ebd g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n trong vi\u1ec7c\u00a0s\u1ea3n xu\u1ea5t video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m thu h\u00fat kh\u00e1ch h\u00e0ng, b\u1ea1n \u0111\u1ecdc quan t\u00e2m c\u00f3 th\u1ec3 tham kh\u1ea3o kho\u00e1 h\u1ecdc\u00a0d\u1ea1y\u00a0b\u00e1n h\u00e0ng online<\/strong> c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng c\u00e1ch b\u00e1n h\u00e0ng t\u0103ng doanh thu cho m\u00ecnh.<\/p>\n

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B\u1ea1n l\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o? B\u1ea1n c\u00f3 \u0111\u1ea7u \u00f3c kinh doanh hay \u0111ang h\u1ecdc kinh doanh\u00a0nh\u01b0ng l\u1ea1i c\u00f3 ngu\u1ed3n t\u00e0i ch\u00ednh h\u1ea1n h\u1eb9p? B\u1ea1n s\u1eb5n s\u00e0ng t\u1ef1 m\u00ecnh l\u00e0m ra nh\u1eefng video m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 gi\u00fap vi\u1ec7c b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh tr\u1edf n\u00ean thu\u1eadn l\u1ee3i kh\u00f4ng? Th\u00f4ng th\u01b0\u1eddng, c\u00f4ng vi\u1ec7c n\u00e0y s\u1ebd \u0111\u00f2i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[453],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/18503"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=18503"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/18503\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=18503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=18503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=18503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}