{"id":18577,"date":"2023-12-05T08:47:50","date_gmt":"2023-12-05T08:47:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/sale-funnel-la-gi-vai-tro-va-cach-thuc-hoat-dong-cua-sale-funnel.html"},"modified":"2023-12-22T04:47:02","modified_gmt":"2023-12-21T21:47:02","slug":"sale-funnel-la-gi-vai-tro-va-cach-thuc-hoat-dong-cua-sale-funnel","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/sale-funnel-la-gi-vai-tro-va-cach-thuc-hoat-dong-cua-sale-funnel.html","title":{"rendered":"Sale Funnel l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Sale Funnel"},"content":{"rendered":"
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Sale Funnel l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef kh\u00e1 xa l\u1ea1 \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, tuy nhi\u00ean n\u00f3 l\u1ea1i \u0111\u00f3ng m\u1ed9t vai tr\u00f2 kh\u00e1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh v\u00ec v\u1eady, trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Masterskills<\/strong> s\u1ebd gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u Sale Funnel l\u00e0 g\u00ec <\/strong>v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 Sale Funnel. H\u00e3y c\u00f9ng tham kh\u1ea3o ngay b\u1ea1n nh\u00e9!<\/strong><\/p>\n

Sale Funnel l\u00e0 g\u00ec?<\/strong><\/h2>\n

\u0110\u1ecbnh ngh\u0129a v\u1ec1 Sales Funnel l\u00e0 g\u00ec \u0111\u01b0\u1ee3c hi\u1ec3u m\u1ed9t c\u00e1ch kh\u00e1 \u0111\u01a1n gi\u1ea3n nh\u01b0 sau: \u201cSale Funnel (hay c\u00f3 t\u00ean g\u1ecdi kh\u00e1c l\u00e0 Ph\u1ec5u b\u00e1n h\u00e0ng) l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ho\u1eb7c m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n b\u00e1n h\u00e0ng trong khi x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn nh\u1eefng ng\u01b0\u1eddi \u0111\u1ebfn xem trang web c\u1ee7a b\u1ea1n\u201d.<\/p>\n

\u00dd t\u01b0\u1edfng v\u1ec1 \u201cph\u1ec5u b\u00e1n h\u00e0ng\u201d <\/strong>hay \u201cSale Funnel\u201d<\/strong> hay \u201cPurchase Funnel\u201d<\/strong> \u0111\u00e3 xu\u1ea5t hi\u1ec7n ngay c\u1ea3 tr\u01b0\u1edbc khi c\u00f3 Internet (t\u1ee9c l\u00e0 v\u00e0o kho\u1ea3ng n\u0103m 1898). L\u00fac n\u00e0y, ph\u1ec5u b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u01a1 b\u1ea3n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n khoa h\u1ecdc – c\u00f4ng ngh\u1ec7 v\u01b0\u1ee3t b\u1eadc hi\u1ec7n nay, Sale Funnel \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ho\u1eb7c m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd ho\u1ea1t \u0111\u1ed9ng v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng t\u1ea1o ra v\u00e0 gia t\u0103ng l\u1ee3i nhu\u1eadn, t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n

>>> C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:\u00a0Telesales l\u00e0 g\u00ec? M\u00f4 t\u1ea3 chi ti\u1ebft c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Telesales<\/strong><\/p>\n

\nFunnel design l\u00e0 g\u00ec?<\/em><\/span><\/p>\n

Vai tr\u00f2 c\u1ee7a Sale Funnel trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h2>\n

Ph\u1ec5u b\u00e1n h\u00e0ng m\u00f4 ph\u1ecfng qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i ti\u1ec1m n\u0103ng mua h\u00e0ng th\u00e0nh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. C\u00e0ng xu\u1ed1ng ph\u00eda d\u01b0\u1edbi c\u1ee7a ph\u1ec5u, ti\u1ec1m n\u0103ng kh\u00e1ch h\u00e0ng mua h\u00e0ng c\u00e0ng cao. \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd c\u00f3 \u0111\u1ecbnh danh ri\u00eang \u0111\u1ed1i v\u1edbi t\u1eebng v\u1ecb tr\u00ed trong ph\u1ec5u b\u00e1n h\u00e0ng, c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n

– Kh\u00e1ch h\u00e0ng truy c\u1eadp (Visitor):<\/strong> Sau khi x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p s\u1ebd tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y v\u00e0o website c\u1ee7a doanh nghi\u1ec7p. Khi \u0111\u00f3, h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch truy c\u1eadp.<\/p>\n

– Kh\u00e1ch ti\u1ec1m n\u0103ng (Lead): <\/strong>\u0110\u00e2y l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean truy c\u1eadp v\u00e0o website c\u1ee7a doanh nghi\u1ec7p. H\u1ecd y\u00eau th\u00edch, h\u1ee9ng th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p.<\/p>\n

– Kh\u00e1ch ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng (Qualified Lead):<\/strong> \u0110\u00e2y l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 \u201ct\u00edn hi\u1ec7u\u201d r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c mu\u1ed1n mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– Kh\u00e1ch h\u00e0ng (Customer): <\/strong>L\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng.<\/p>\n

\"sale-funnel-la-gi-bat-mi-nhung-dieu-ve-sale-funnel-co-the-ban-chua-biet-02\"
\n\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd c\u00f3 \u0111\u1ecbnh danh ri\u00eang \u0111\u1ed1i v\u1edbi t\u1eebng v\u1ecb tr\u00ed trong Sale Funnel<\/em><\/span><\/p>\n

M\u1ed9t Sale Funnel (Ph\u1ec5u b\u00e1n h\u00e0ng) l\u00e0 m\u1ed9t quy tr\u00ecnh d\u1eabn d\u1eaft, gi\u00e1o d\u1ee5c, chia s\u1ebb gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p kinh doanh \u0111\u1ec3 bi\u1ebfn \u201ckh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u201d tr\u1edf th\u00e0nh \u201ckh\u00e1ch h\u00e0ng trung th\u00e0nh\u201d c\u1ee7a doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng cho m\u1ed9t h\u1ec7 th\u1ed1ng, \u1edf t\u1eebng b\u01b0\u1edbc m\u1ed9t trong ph\u1ec5u, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed7i b\u01b0\u1edbc \u0111\u1ec3 nh\u1eb1m m\u1ee5c \u0111\u00edch bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m v\u00e0 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ed1i \u01b0u ph\u1ec5u b\u00e1n h\u00e0ng m\u00e0 kh\u00f4ng ph\u1ea3i \u0111o\u00e1n m\u00f2 hay \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n n\u1eefa. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc v\u00f4 c\u00f9ng quan tr\u1ecdng tr\u00ean h\u00e0nh tr\u00ecnh h\u1ecdc b\u00e1n h\u00e0ng<\/strong> gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng v\u00e0 b\u00f9ng n\u1ed5 doanh s\u1ed1.\u00a0<\/p>\n

Sale Funnel ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n

M\u1ed9t \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u01b0u \u00fd khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng Sale Funnel l\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u1ed3n t\u1ea1i 2 y\u1ebfu t\u1ed1: Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n c\u00f3 th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 ph\u1ea1m vi, quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 \u1edf m\u1ed9t \u0111\u1ecba ph\u01b0\u01a1ng, qu\u1ed1c gia hay tr\u00ean th\u1ebf gi\u1edbi nh\u01b0ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n lu\u00f4n c\u00f3 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ph\u1ee5c v\u1ee5. Sau khi b\u1ea1n \u0111\u00e3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c 2 y\u1ebfu t\u1ed1 tr\u00ean, h\u00e3y c\u00f9ng Masterskills kh\u00e1m ph\u00e1 xem ph\u1ec5u b\u00e1n h\u00e0ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o nh\u00e9.<\/p>\n

T\u1ea1o ra nh\u1eadn th\u1ee9c v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n

<\/strong><\/p>\n

T\u1ea1o ra nh\u1eadn th\u1ee9c v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/em><\/span><\/p>\n

\u0110\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m, khi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng \u0111\u1ebfn bi\u1ebft \u0111\u1ebfn s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a b\u1ea1n, ti\u1ebfp \u0111\u00f3, h\u1ecd s\u1ebd bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. L\u00fac n\u00e0y b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u1eb7t ra \u0111\u00f3 l\u00e0: Ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft c\u1ee7a h\u1ecd v\u1edbi b\u1ea1n b\u1eb1ng c\u00e1ch n\u00e0o? \u0110i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u00e0nh vi c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng h\u01b0\u1edbng ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p nh\u1ea5t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 nhanh ch\u00f3ng nh\u1ea5t:<\/p>\n

– N\u1ebfu kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean tham gia v\u00e0o c\u00e1c di\u1ec5n \u0111\u00e0n, b\u1ea1n c\u1ea7n ph\u1ea3i tham gia v\u00e0o c\u00e1c di\u1ec5n \u0111\u00e0n \u0111\u00f3 v\u00e0 ti\u1ebfp c\u1eadn v\u1edbi h\u1ecd th\u00f4ng qua nh\u1eefng b\u00ecnh lu\u1eadn, trao \u0111\u1ed5i hay b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft m\u1ed9t b\u00e0i vi\u1ebft l\u00ean Blog n\u00f3i v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ec3 cho h\u1ecd bi\u1ebft r\u1eb1ng, b\u1ea1n hay doanh nghi\u1ec7p b\u1ea1n \u0111ang nghi\u00ean c\u1ee9u v\u00e0 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\n

– N\u1ebfu kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n \u0111a s\u1ed1 l\u00e0 ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng Facebook b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 t\u00e0i kho\u1ea3n Facebook v\u00e0 b\u1eaft \u0111\u1ea7u nh\u1eefng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 Live Stream tr\u00ean Facebook, Youtube \u0111\u1ec3 gia t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u1ea1n th\u00ec c\u00e1c\u00a0kh\u00f3a h\u1ecdc marketing<\/strong>\u00a0s\u1ebd l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua.\u00a0<\/p>\n

– N\u1ebfu kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n kh\u00f4ng s\u1eed d\u1ee5ng Internet, b\u1ea1n v\u1eabn c\u1ea7n ph\u1ea3i \u1edf n\u01a1i h\u1ecd \u0111ang \u1edf. H\u1ecd c\u00f3 \u0111ang nghe Radio kh\u00f4ng? Xem k\u00eanh TV n\u00e0o kh\u00f4ng? C\u00f3 thu\u1ed9c m\u1ed9t c\u1ed9ng \u0111\u1ed3ng n\u00e0o \u0111\u00f3 kh\u00f4ng?\u2026h\u00e3y ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00f4ng qua nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u00f3.<\/p>\n

Thu th\u1eadp th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng<\/strong><\/h3>\n

<\/strong><\/p>\n

Thu th\u1eadp th\u00f4ng tin li\u00ean l\u1ea1c<\/em><\/span><\/p>\n

Sau khi \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n s\u1ebd ti\u1ebfn h\u00e0nh tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n, lu\u00f4n gi\u1eef t\u00e2m th\u1ee9c trong t\u00e2m tr\u00ed c\u1ee7a h\u1ecd v\u1ec1 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y \u201ctranh th\u1ee7\u201d \u00a0thu th\u1eadp th\u00f4ng tin c\u1ee7a h\u1ecd, v\u00ed d\u1ee5 nh\u01b0 c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c email c\u1ee7a h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 k\u00eau g\u1ecdi v\u1edbi ti\u00eau \u0111\u1ec1 d\u1ea1ng nh\u01b0 \u201c\u0110\u1ec3 l\u1ea1i email \u0111\u1ec3 nh\u1eadn b\u00e0i vi\u1ebft m\u1edbi h\u00e0ng tu\u1ea7n\u201d.\u00a0<\/p>\n

X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n<\/strong><\/h3>\n

Sau khi b\u1ea1n \u0111\u00e3 c\u00f3 trong tay t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 h\u1ecd v\u00e0 b\u1eaft \u0111\u1ea7u n\u00f3i chuy\u1ec7n v\u1edbi h\u1ecd, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd. Th\u00f4ng qua \u0111\u00f3, h\u00e3y t\u00ecm hi\u1ec3u xem nhu c\u1ea7u c\u1ee7a h\u1ecd, v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, ham mu\u1ed1n c\u1ee7a h\u1ecd. B\u1ea1n n\u00ean \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ea5u hi\u1ec3u h\u1ecd v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p. H\u00e3y tr\u1ea3 l\u1eddi m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u h\u01a1n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh: Khi b\u1ea1n mua h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh h\u00e0ng gi\u1edd \u0111\u1ec3 nghi\u00ean c\u1ee9u, \u0111\u1ecdc b\u00e0i \u0111\u00e1nh gi\u00e1, xem video review hay h\u1ecfi b\u1ea1n b\u00e8 tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua hay kh\u00f4ng? \u0110\u1eb7c bi\u1ec7t, n\u1ebfu b\u1ea1n \u0111\u01b0\u1ee3c m\u1ed9t ng\u01b0\u1eddi b\u1ea1n b\u00e8 \u0111\u00e1ng tin c\u1eady gi\u1edbi thi\u1ec7u cho b\u1ea1n th\u00ec sao?<\/p>\n

B\u1eb1ng c\u00e1ch trao gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng l\u00f2ng tin, s\u1ef1 tin t\u01b0\u1edfng v\u1ec1 b\u1ea1n trong t\u00e2m tr\u00ed c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 trao gi\u00e1 tr\u1ecb b\u1eb1ng c\u00e1ch:<\/p>\n

– Cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb cho h\u1ecd<\/p>\n

– Chia s\u1ebb b\u00e0i vi\u1ebft h\u1eefu \u00edch, c\u00e2u chuy\u1ec7n s\u00e2u s\u1eafc, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, nh\u1eafc nh\u1edf v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd<\/p>\n

– Ngay c\u1ea3 khi kh\u00f4ng ph\u1ea3i c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n, b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n, nh\u01b0ng n\u1ebfu h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, h\u00e3y chia s\u1ebb ch\u00fang.<\/p>\n

>>> C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:\u00a0Sale l\u00e0 g\u00ec? Th\u00f4ng tin li\u00ean quan \u0111\u1ebfn ngh\u1ec1 Sales<\/strong><\/p>\n

\nTrao gi\u00e1 tr\u1ecb v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng<\/em><\/span><\/p>\n

Cung c\u1ea5p gi\u1ea3i ph\u00e1p d\u1ea1ng tr\u1ea3 ph\u00ed (h\u1ecfi \u0111\u1ec3 b\u00e1n)<\/strong><\/h3>\n

N\u1ebfu b\u1ea1n \u0111\u00e3 ho\u00e0n t\u1ea5t nh\u1eefng c\u00f4ng vi\u1ec7c tr\u00ean m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t th\u00ec b\u00e2y gi\u1edd l\u00e0 l\u00fac b\u1ea1n \u0111\u1ec1 xu\u1ea5t m\u1ed9t gi\u1ea3i ph\u00e1p (s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5) thi\u1ebft k\u1ebf funnel \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. Tuy \u1edf nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, b\u1ea1n c\u00f3 th\u1ec3 ch\u01b0a th\u1ec3 b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n nh\u01b0ng b\u1ea1n n\u00ean nh\u1edb \u0111\u1eebng b\u1ecf cu\u1ed9c nh\u00e9. H\u00e3y c\u1ee9 ti\u1ebfp t\u1ee5c g\u1eedi n\u1ed9i dung h\u1eefu \u00edch, c\u00f3 t\u00ednh gi\u00e1o d\u1ee5c, gi\u1ea3i tr\u00ed v\u00e0 th\u00f4ng tin gi\u00e1 tr\u1ecb l\u00e0 \u0111\u01b0\u1ee3c v\u00e0 ti\u1ebfp t\u1ee5c tr\u1ea3 l\u1eddi nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a h\u1ecd. Sau khi b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c cho h\u1ecd, h\u1ecd s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. H\u1ecd c\u00f3 ti\u1ebfp t\u1ee5c mua c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ebfp theo c\u1ee7a b\u1ea1n hay kh\u00f4ng th\u00ec t\u1ea5t c\u1ea3 ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ea1n. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh c\u1ea7n s\u1ef1 ki\u00ean tr\u00ec v\u00e0 c\u1ed1 g\u1eafng r\u1ea5t nhi\u1ec1u c\u1ee7a b\u1ea1n.<\/p>\n

Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng<\/strong><\/h3>\n

<\/strong><\/p>\n

Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/span><\/p>\n

B\u1ea1n \u0111\u00e3 c\u00f3 kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y ch\u1ee9ng minh r\u1eb1ng b\u1ea1n \u0111\u00e3 \u0111\u01b0a m\u1ed9t ng\u01b0\u1eddi t\u1eeb \u0111\u1ea7u ph\u1ec5u xu\u1ed1ng g\u1ea7n cu\u1ed1i ph\u1ec5u funnel design r\u1ed3i. B\u00e2y gi\u1edd l\u00e0 l\u00fac b\u1ea1n c\u1ea7n ph\u1ea3i duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p \u0111\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 b\u1eaft \u0111\u1ea7u t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u th\u00eam gi\u1ea3i ph\u00e1p trong nhi\u1ec1u th\u00e1ng, n\u0103m ti\u1ebfp theo. B\u1ea1n c\u1ea7n ph\u1ea3i ti\u1ebfp t\u1ee5c gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd trong nhi\u1ec1u n\u0103m t\u1edbi. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. M\u1ed9t \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u01b0u \u00fd \u0111\u00f3 l\u00e0 b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o t\u1eebng giai \u0111o\u1ea1n c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng.<\/p>\n

L\u1eddi k\u1ebft<\/strong><\/h2>\n

Ch\u1eafc h\u1eb3n \u0111\u1ebfn \u0111\u00e2y b\u1ea1n \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c Sale Funnel l\u00e0 g\u00ec <\/strong>v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o. Hy v\u1ecdng r\u1eb1ng, th\u00f4ng qua b\u00e0i vi\u1ebft tr\u00ean, Masterskills<\/strong> \u0111\u00e3 mang l\u1ea1i cho b\u1ea1n nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch nh\u1ea5t gi\u00fap b\u1ea1n khai th\u00e1c m\u1ed9t k\u1ef9 n\u0103ng\u00a0b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, gia t\u0103ng l\u1ee3i nhu\u1eadn nhanh ch\u00f3ng.<\/p>\n

N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t sale b\u1ea5t \u0111\u1ed9ng s\u1ea3n th\u00ec ngo\u00e0i ki\u1ebfn th\u1ee9c v\u1ec1 k\u1ef9 n\u0103ng, tuy\u00eat chi\u00eau b\u00e1n h\u00e0ng th\u00ec b\u1ea1n c\u0169ng c\u1ea7n b\u1ed5 sung th\u00eam ki\u1ebfn th\u1ee9c v\u1ec1 Sales\u00a0B\u1ea5t \u0111\u1ed9ng s\u1ea3n\u00a0<\/strong>\u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u1ec1 kinh doanh \u0111\u1ea5t \u0111ai.<\/p>\n

Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/strong><\/p>\n

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Sale Funnel l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef kh\u00e1 xa l\u1ea1 \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, tuy nhi\u00ean n\u00f3 l\u1ea1i \u0111\u00f3ng m\u1ed9t vai tr\u00f2 kh\u00e1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh v\u00ec v\u1eady, trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u Sale Funnel l\u00e0 g\u00ec v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[453],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/18577"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=18577"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/18577\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=18577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=18577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=18577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}