{"id":19036,"date":"2023-12-05T12:49:31","date_gmt":"2023-12-05T12:49:31","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tu-thanh-cong-cua-de-che-giay-the-thao-nike-day-la-4-bai-hoc-ma-ong-chu-phil-knight-muon-gui-gam-den-cac-doanh-nhan-tre.html"},"modified":"2023-12-22T04:48:29","modified_gmt":"2023-12-21T21:48:29","slug":"tu-thanh-cong-cua-de-che-giay-the-thao-nike-day-la-4-bai-hoc-ma-ong-chu-phil-knight-muon-gui-gam-den-cac-doanh-nhan-tre","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tu-thanh-cong-cua-de-che-giay-the-thao-nike-day-la-4-bai-hoc-ma-ong-chu-phil-knight-muon-gui-gam-den-cac-doanh-nhan-tre.html","title":{"rendered":"T\u1eeb th\u00e0nh c\u00f4ng c\u1ee7a “\u0111\u1ebf ch\u1ebf” gi\u00e0y th\u1ec3 thao Nike, \u0111\u00e2y l\u00e0 4 b\u00e0i h\u1ecdc m\u00e0 \u00f4ng ch\u1ee7 Phil Knight mu\u1ed1n g\u1eedi g\u1eafm \u0111\u1ebfn c\u00e1c doanh nh\u00e2n tr\u1ebb"},"content":{"rendered":"
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    Phil Knight, t\u1eeb m\u1ed9t nh\u00e2n vi\u00ean k\u1ebf to\u00e1n \u0111\u1ea7y ti\u1ec1m n\u0103ng \u0111\u00e3 r\u1eddi b\u1ecf c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh \u0111\u1ec3 theo \u0111u\u1ed5i gi\u1ea5c m\u01a1 th\u00e0nh l\u1eadp c\u00f4ng ty gi\u00e0y ri\u00eang l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng sau th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u Nike. D\u01b0\u1edbi ng\u00f2i b\u00fat c\u1ee7a m\u00ecnh trong cu\u1ed1n h\u1ed3i k\u00fd “Dog Shoe”, \u00f4ng \u0111\u00e3 ghi l\u1ea1i nh\u1eefng th\u00e1ng n\u0103m th\u0103ng tr\u1ea7m m\u00e0 m\u00ecnh \u0111\u00e3 tr\u1ea3i qua v\u00e0 \u0111\u1ec3 l\u1ea1i nh\u1eefng b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 t\u1edbi nh\u1eefng doanh nh\u00e2n tr\u1ebb tu\u1ed5i. <\/p>\n

    1. H\u00e3y k\u1ebft h\u1ee3p nh\u1eefng \u0111i\u1ec1u b\u1ea1n th\u00edch v\u1edbi nh\u1eefng \u0111i\u1ec1u th\u1ecb tr\u01b0\u1eddng c\u1ea7n<\/strong><\/p>\n

    M\u1ed9t doanh nh\u00e2n th\u00e0nh c\u00f4ng l\u00e0 ng\u01b0\u1eddi c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u0110i\u1ec3m m\u1ea1nh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? \u0110i\u1ec1u b\u1ea1n \u0111am m\u00ea \u1edf \u0111\u00e2u? Th\u1ecb tr\u01b0\u1eddng \u0111ang c\u1ea7n g\u00ec? v\u00e0 L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb \u0111\u00f3? <\/p>\n

    Knight l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ebf m\u1ea1nh v\u1ec1 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p. T\u1eeb khi c\u00f2n ng\u1ed3i tr\u00ean gh\u1ebf nh\u00e0 tr\u01b0\u1eddng, \u00f4ng \u0111\u00e3 nh\u1eadn th\u1ea5y m\u1ed9t kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng \u0111\u00f3: N\u01b0\u1edbc M\u1ef9 c\u1ea7n nh\u1eefng \u0111\u00f4i gi\u00e0y th\u1ec3 thao t\u1ed1t h\u01a1n. V\u00e0 th\u1ebf l\u00e0, \u00f4ng \u0111\u00e3 th\u1ef1c hi\u1ec7n chuy\u1ebfn v\u00f2ng quanh th\u1ebf gi\u1edbi sau khi t\u1ed1t nghi\u1ec7p v\u00e0 d\u1eebng ch\u00e2n t\u1ea1i Nh\u1eadt B\u1ea3n. T\u1ea1i \u0111\u00e2y, \u00f4ng \u0111\u00e3 c\u00f3 nh\u1eefng th\u1ecfa thu\u1eadn v\u1edbi Tiger – m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y ch\u1ea1y h\u00e0ng \u0111\u1ea7u \u1edf “x\u1ee9 s\u1edf hoa anh \u0111\u00e0o” v\u00e0 th\u1ef1c hi\u1ec7n quy\u1ec1n ph\u00e2n ph\u1ed1i nh\u1eefng \u0111\u00f4i gi\u00e0y n\u00e0y t\u1ea1i mi\u1ec1n t\u00e2y n\u01b0\u1edbc M\u1ef9.<\/p>\n

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    M\u1eb7c d\u00f9 k\u1ebf ho\u1ea1ch \u0111\u01b0a nh\u1eefng m\u1eabu gi\u00e0y \u0111\u1ea7u ti\u00ean c\u1ee7a Tiger \u0111\u1ebfn v\u1edbi th\u1ecb tr\u01b0\u1eddng M\u1ef9 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kh\u1ea3 quan nh\u01b0ng \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m Knight t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u00e1c th\u1ef1c s\u1ef1 c\u1ee7a m\u00ecnh v\u00e0 cho ra \u0111\u1eddi c\u00f4ng ty gi\u00e0y ch\u1ea1y Blue Ribbon Sports (BRS), ti\u1ec1n th\u00e2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Nike b\u00e2y gi\u1edd.<\/p>\n

    2. L\u1eadp nh\u00f3m v\u1edbi nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi h\u01a1n<\/b><\/p>\n

    M\u1ed9t trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh nh\u1ea5t m\u00e0 Knight th\u1ef1c hi\u1ec7n trong \u0111\u1eddi \u0111\u00f3 l\u00e0 h\u1ee3p t\u00e1c v\u1edbi hu\u1ea5n luy\u1ec7n vi\u00ean c\u1ee7a m\u00ecnh, Bill Bowerman. Bowerman \u0111\u01b0\u1ee3c l\u01b0u danh trong l\u1ecbch s\u1eed th\u1ec3 thao M\u1ef9 nh\u01b0 l\u00e0 m\u1ed9t trong nh\u1eefng hu\u1ea5n luy\u1ec7n vi\u00ean v\u0129 \u0111\u1ea1i nh\u1ea5t, \u0111\u00e0o t\u1ea1o ra bi\u1ebft bao th\u1ebf h\u1ec7 nh\u00e2n t\u00e0i. Kh\u00f4ng nh\u1eefng th\u1ebf, \u00f4ng c\u00f2n s\u1edf h\u1eefu con m\u1eaft nh\u1ea1y b\u00e9n v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn kinh doanh gi\u00e0y th\u1ec3 thao c\u0169ng nh\u01b0 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p \u1edf Portland – n\u01a1i \u00f4ng \u0111ang sinh s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c l\u00fac b\u1ea5y gi\u1edd. <\/p>\n

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    Trong nh\u1eefng n\u0103m \u0111\u1ea7u \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty, Bowerman \u0111\u00e3 cho ra \u0111\u1eddi m\u1eabu gi\u00e0y \u201cNike Cortez\u201d tr\u1ee9 danh, v\u00e0 n\u00f3 \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1eabu gi\u00e0y th\u1ec3 thao b\u00e1n ch\u1ea1y nh\u1ea5t th\u1ecb tr\u01b0\u1eddng trong th\u1eadp ni\u00ean 79. Th\u1eadm ch\u00ed, \u0111\u1ebfn t\u1eadn ng\u00e0y nay, m\u1eabu Nike Cortez v\u1eabn l\u00e0 m\u1eabu thi\u1ebft k\u1ebf \u0111\u1ea1t doanh s\u1ed1 b\u00e1n ch\u1ea1y nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i v\u00e0 l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng b\u1ea5t di\u1ec7t c\u1ee7a h\u00e3ng Nike.
    <\/strong><\/p>\n

    3. C\u00f3 ni\u1ec1m tin 100% b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c<\/strong><\/p>\n

    \u0110am m\u00ea v\u00e0 ni\u1ec1m tin l\u00e0 ch\u00eca kh\u00f3a quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. N\u1ebfu kh\u00f4ng c\u00f3 ni\u1ec1m tin v\u1eefng ch\u1eafc v\u00e0o \u00fd t\u01b0\u1edfng c\u1ee7a ch\u00ednh m\u00ecnh, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 b\u00e1n ch\u00fang cho c\u1ea3 kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n

    C\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean m\u00e0 Knight nh\u1eadn \u0111\u01b0\u1ee3c khi trao \u0111\u1ed5i v\u1edbi CEO c\u1ee7a h\u00e3ng gi\u00e0y Tiger \u1edf Nh\u1eadt B\u1ea3n \u0111\u00f3 l\u00e0: “N\u00e0y Knight, anh \u0111ang l\u00e0m \u1edf c\u00f4ng ty n\u00e0o r\u1ed3i?” \u0110\u00f3 qu\u1ea3 th\u1ef1c l\u00e0 m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi kh\u00f3 kh\u0103n, nh\u1ea5t l\u00e0 khi khi \u0111\u00f3 \u00f4ng ch\u01b0a t\u1ea1o d\u1ef1ng n\u00ean m\u1ed9t c\u00f4ng ty n\u00e0o v\u00e0 v\u1eabn c\u00f2n chung s\u1ed1ng v\u1edbi b\u1ed1 m\u1eb9. Tuy nhi\u00ean, Knight \u0111\u00e3 c\u00f3 m\u1ed9t ni\u1ec1m tin m\u00e3nh li\u1ec7t r\u1eb1ng n\u01b0\u1edbc M\u1ef9 c\u1ea7n nh\u1eefng \u0111\u00f4i gi\u00e0y th\u1ec3 thao t\u1ed1i \u01b0u h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, ki\u1ec3u d\u00e1ng c\u0169ng nh\u01b0 gi\u00e1 th\u00e0nh.<\/p>\n

    Knight \u0111\u00e3 ch\u1ee9ng ki\u1ebfn th\u1ecb tr\u01b0\u1eddng qu\u00ea nh\u00e0 b\u1ecb x\u00e2m chi\u1ebfm b\u1edfi nh\u1eefng d\u00f2ng m\u00e1y \u1ea3nh Nh\u1eadt B\u1ea3n v\u00e0 \u00f4ng nh\u1eadn th\u1ea5y r\u1eb1ng tr\u01b0\u1eddng h\u1ee3p t\u01b0\u01a1ng t\u1ef1 s\u1ebd x\u1ea3y ra v\u1edbi nh\u1eefng \u0111\u00f4i gi\u00e0y th\u1ec3 th\u1ea1o nh\u1eadp kh\u1ea9u. Ch\u00ednh v\u00ec th\u1ebf, \u00f4ng d\u00f9ng h\u1ebft t\u1ea5t c\u1ea3 \u0111am m\u00ea \u0111\u1ec3 b\u1eaft \u0111\u1ea7u n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang m\u00ecnh. <\/p>\n

    “Gi\u1ea5c m\u01a1 t\u00e1o b\u1ea1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n khi b\u1ea1n c\u00f3 can \u0111\u1ea3m \u0111\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi th\u1ea5t b\u1ea1i \u1edf ph\u00eda tr\u01b0\u1edbc v\u00e0 h\u00e0nh \u0111\u1ed9ng v\u1edbi m\u1ed9t s\u1ef1 kh\u1ea9n tr\u01b0\u01a1ng”<\/i> – <\/span>Phil Knight<\/strong><\/p>\n

    4 . \u0110\u1eebng b\u00e1n… th\u00e1o<\/strong><\/p>\n

    Khi c\u00f2n tr\u1ebb, Knight \u0111\u00e3 c\u1ed1 g\u1eafng b\u00e1n nh\u1eefng b\u1ed9 s\u00e1ch b\u00e1ch khoa to\u00e0n th\u01b0 c\u1ee7a m\u00ecnh, th\u1eadm ch\u00ed giao t\u1eadn n\u01a1i \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n mua nh\u01b0ng th\u1ea5t b\u1ea1i th\u1ea3m h\u1ea1i. Sau \u0111\u00f3, \u00f4ng nh\u1eadn ra r\u1eb1ng m\u00ecnh kh\u00f4ng th\u1ec3 b\u00e1n ch\u00fang b\u1edfi nh\u1eefng cu\u1ed1n s\u00e1ch n\u00e0y r\u1ea5t n\u1eb7ng khi mang theo v\u00e0 b\u1edfi v\u00ec ch\u00ednh \u00f4ng c\u0169ng coi \u0111\u00f3 l\u00e0 g\u00e1nh n\u1eb7ng n\u00ean c\u0169ng ch\u1eb3ng ai mua ch\u00fang t\u1eeb nh\u1eefng l\u1eddi rao b\u00e1n c\u1ee7a \u00f4ng. <\/p>\n

    Nhi\u1ec1u n\u0103m sau, Knight l\u1ea1i l\u1eb7p l\u1ea1i chu k\u1ef3 t\u01b0\u01a1ng t\u1ef1 v\u1edbi nh\u1eefng \u0111\u00f4i gi\u00e0y c\u1ee7a m\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u Blue Ribbon c\u1ee7a \u00f4ng khi \u0111\u00f3 v\u1eabn ch\u01b0a c\u00f3 g\u00ec n\u1ed5i tr\u1ed9i n\u00ean \u00f4ng \u0111\u00e3 ph\u1ea3i g\u1eb7p t\u1eebng ch\u1ee7 c\u1eeda h\u00e0ng \u1edf T\u00e2y B\u1eafc Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd nh\u1eadp nh\u1eefng \u0111\u00f4i gi\u00e0y c\u1ee7a m\u00ecnh v\u1ec1 b\u00e1n. Tuy nhi\u00ean, m\u1ed9t l\u1ea7n n\u1eefa, t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi m\u00e0 Knight g\u1eb7p \u0111\u1ec1u chia s\u1ebb r\u1eb1ng: “Th\u1ebf gi\u1edbi kh\u00f4ng c\u1ea7n m\u1ed9t lo\u1ea1i gi\u00e0y ch\u1ea1y \u0111ua (track shoe) n\u1eefa \u0111\u00e2u!”<\/p>\n

    Knight ph\u1ea3i t\u00ecm c\u00e1ch kh\u00e1c. \u00d4ng \u0111\u00e3 ngh\u0129 ra m\u1ed9t \u00fd t\u01b0\u1edfng m\u1edbi. Thay v\u00ec \u0111i m\u1eddi ch\u00e0o tr\u1ef1c ti\u1ebfp c\u00e1c ch\u1ee7 h\u00e0ng gi\u00e0y, \u00f4ng \u0111\u00e3 tham d\u1ef1 c\u00e1c bu\u1ed5i g\u1eb7p g\u1ee1 v\u00e0 c\u00e1c cu\u1ed9c \u0111ua nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 y\u00eau c\u1ea7u c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean, hu\u1ea5n luy\u1ec7n vi\u00ean, th\u1eadm ch\u00ed l\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 mang ch\u00fang v\u00e0 c\u1ea3m nh\u1eadn li\u1ec7u \u0111\u00f4i gi\u00e0y c\u1ee7a \u00f4ng c\u00f3 t\u1ed1t h\u01a1n \u0111\u00f4i gi\u00e0y Adidas hay kh\u00f4ng. Th\u1ef1c t\u1ebf, Adidas \u0111\u01b0\u1ee3c coi l\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 1 trong th\u1ecb tr\u01b0\u1eddng gi\u00e0y th\u1ec3 thao t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3. V\u00e0 th\u1eed \u0111o\u00e1n xem? H\u1ecd y\u00eau th\u00edch nh\u1eefng \u0111\u00f4i gi\u00e0y c\u1ee7a Knight v\u00e0 \u00f4ng \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u01a1n h\u00e0ng kh\u1ed5ng l\u1ed3. <\/p>\n

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    Kh\u00f4ng ch\u1ec9 Knight, nh\u1eefng \u00f4ng tr\u00f9m kinh doanh \u0111\u1ec1u hi\u1ec3u r\u1eb1ng \u0111\u1ec3 th\u00e0nh c\u00f4ng, tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i y\u00eau s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh m\u00ecnh, ho\u1eb7c \u00edt nh\u1ea5t b\u1ea1n ph\u1ea3i tin r\u1eb1ng n\u00f3 c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng. V\u00ec th\u1ebf, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u \u0111am m\u1ec7 th\u00ec doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd c\u00e0ng cao.<\/p>\n

    Tham kh\u1ea3o\u00a0Addicted2Success<\/p>\n

    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

    \n D\u01b0\u1eddng nh\u01b0 Nike l\u00e0 c\u00e1i t\u00ean qu\u00e1 quen thu\u1ed9c v\u1edbi c\u1ea3 th\u1ebf gi\u1edbi trong l\u0129nh v\u1ef1c th\u1eddi trang th\u1ec3 thao. Tuy nhi\u00ean, kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft r\u00f5 con \u0111\u01b0\u1eddng “\u0111\u1ebf ch\u1ebf” gi\u00e0y th\u1ec3 thao n\u00e0y \u0111\u01b0\u1ee3c x\u1eady d\u1ef1ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 ai l\u00e0 ng\u01b0\u1eddi g\u00e2y d\u1ef1ng n\u00ean n\u00f3 nh\u01b0 ng\u00e0y h\u00f4m nay.
    \n <\/h2>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[430],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/19036"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=19036"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/19036\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=19036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=19036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=19036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}