{"id":19049,"date":"2023-12-05T12:50:25","date_gmt":"2023-12-05T12:50:25","guid":{"rendered":"https:\/\/masterskills.org\/blog\/bai-hoc-thanh-cong-tu-6-cam-ket-tao-nen-de-che-hung-manh-starbucks-tai-phat-minh-ca-phe-tuyet-doi-khong-e-so-nhung-nguoi-tai-gioi-hon-ban.html"},"modified":"2023-12-22T04:48:30","modified_gmt":"2023-12-21T21:48:30","slug":"bai-hoc-thanh-cong-tu-6-cam-ket-tao-nen-de-che-hung-manh-starbucks-tai-phat-minh-ca-phe-tuyet-doi-khong-e-so-nhung-nguoi-tai-gioi-hon-ban","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bai-hoc-thanh-cong-tu-6-cam-ket-tao-nen-de-che-hung-manh-starbucks-tai-phat-minh-ca-phe-tuyet-doi-khong-e-so-nhung-nguoi-tai-gioi-hon-ban.html","title":{"rendered":"B\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng t\u1eeb 6 cam k\u1ebft t\u1ea1o n\u00ean \u0111\u1ebf ch\u1ebf h\u00f9ng m\u1ea1nh Starbucks: T\u00e1i ph\u00e1t minh c\u00e0 ph\u00ea, tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng e s\u1ee3 nh\u1eefng ng\u01b0\u1eddi t\u00e0i gi\u1ecfi h\u01a1n b\u1ea1n…"},"content":{"rendered":"
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    “Ch\u00eca kh\u00f3a n\u1eb1m \u1edf tr\u00e1i tim. T\u00f4i d\u1ed1c h\u1ebft tr\u00e1i tim m\u00ecnh v\u00e0o t\u1eebng t\u00e1ch c\u00e0 ph\u00ea v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a t\u00f4i \u1edf Starbucks c\u0169ng v\u1eady. Khi kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u1ecd lu\u00f4n \u0111\u00e1p l\u1ea1i b\u1eb1ng t\u1ea5m l\u00f2ng tr\u00e2n tr\u1ecdng.” \u2013 Howard Schultz, Ch\u1ee7 t\u1ecbch v\u00e0 CEO c\u1ee7a Starbucks \u0111\u00e3 vi\u1ebft nh\u01b0 th\u1ebf trong cu\u1ed1n s\u00e1ch D\u1ed1c h\u1ebft tr\u00e1i tim<\/i> c\u00f9ng Dori Jones Yang – \u0111\u1ed3ng t\u00e1c gi\u1ea3.<\/p>\n

    \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u00e0 y\u00eau th\u00edch c\u00e0 ph\u00ea Starbucks, \u1eaft h\u1eb3n cu\u1ed9c h\u00e0nh tr\u00ecnh t\u1eeb m\u1ed9t c\u1eeda h\u00e0ng nh\u1ecf ven s\u00f4ng \u1edf Seattle \u0111\u1ebfn m\u1ed9t h\u1ec7 th\u1ed1ng h\u01a1n m\u1ed9t ng\u00e0n s\u00e1u tr\u0103m c\u1eeda h\u00e0ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi s\u1ebd l\u00e0 c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn b\u1ea1n. D\u1ed1c h\u1ebft tr\u00e1i tim <\/i><\/b>kh\u00f4ng ph\u1ea3i m\u1ed9t c\u00e2u chuy\u1ec7n kinh doanh th\u00f4ng th\u01b0\u1eddng, c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e2u chuy\u1ec7n cu\u1ed9c \u0111\u1eddi c\u1ee7a v\u1ecb CEO Starbucks, hay l\u00e0 nh\u1eefng l\u1eddi khuy\u00ean n\u00ean l\u00e0m g\u00ec \u0111\u1ec3 gi\u00fap m\u1ed9t c\u00f4ng ty \u0111ang tr\u1ee5c tr\u1eb7c, m\u00e0 \u0111\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t \u0111\u1ed9i ng\u0169 con ng\u01b0\u1eddi x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng d\u1ef1a tr\u00ean nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 nguy\u00ean t\u1eafc \u0111i\u1ec1u h\u00e0nh hi\u1ebfm th\u1ea5y \u1edf x\u00e3 h\u1ed9i kinh doanh Hoa K\u1ef3.<\/p>\n

    Tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng, \u01b0\u1edbc m\u01a1 v\u00e0 xu\u1ea5t th\u00e2n h\u00e8n k\u00e9m<\/b><\/p>\n

    Xu\u1ea5t th\u00e2n kh\u00f4ng t\u1ed1t kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n y\u1ebfu k\u00e9m hay th\u1ea5t b\u1ea1i. Ch\u00ednh t\u00e1c gi\u1ea3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 xu\u1ea5t th\u00e2n kh\u00f3 kh\u0103n, nh\u01b0ng t\u1eeb \u0111\u00f3, ngh\u1ecb l\u1ef1c v\u00e0 t\u00ecnh y\u00eau d\u00e0nh cho c\u00e0 ph\u00ea l\u1ea1i \u0111\u01b0\u1ee3c kh\u01a1i d\u1eady. Ng\u01b0\u1eddi ta th\u01b0\u1eddng c\u1ed1 g\u1eafng t\u1ea1o ra m\u1ed9t th\u1ebf gi\u1edbi t\u1ed1t \u0111\u1eb9p h\u01a1n s\u1ef1 bu\u1ed3n ch\u00e1n c\u1ee7a cu\u1ed9c s\u1ed1ng th\u1ef1c t\u1ebf. \u00d4ng c\u1ed1 g\u1eafng bi\u1ebfn Starbucks tr\u1edf th\u00e0nh n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ngh\u1ec9 ng\u01a1i sau m\u1ed9t ng\u00e0y m\u1ec7t m\u1ecfi, th\u01b0\u1edfng th\u1ee9c \u00e2m nh\u1ea1c v\u00e0 suy ngh\u0129 v\u1ea9n v\u01a1.<\/p>\n

    Howard t\u1eebng s\u1ed1ng \u1edf khu quy ho\u1ea1ch, kinh t\u1ebf gia \u0111\u00ecnh eo h\u1eb9p, b\u1ed1 \u00f4ng m\u1ea5t s\u1edbm, nh\u1eefng t\u01b0\u1edfng ho\u00e0n c\u1ea3nh nh\u01b0 th\u1ebf s\u1ebd kh\u00f4ng th\u1ec3 h\u00ecnh th\u00e0nh n\u00ean m\u1ed9t con ng\u01b0\u1eddi th\u00e0nh \u0111\u1ea1t nh\u01b0 b\u00e2y gi\u1edd nh\u01b0ng sau 4 n\u0103m h\u1ecdc \u0111\u1ea1i h\u1ecdc, cu\u1ed1i c\u00f9ng \u00f4ng c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c t\u1ea5m b\u1eb1ng, nh\u01b0ng l\u1ea1i ho\u00e0n to\u00e0n m\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng, kh\u00f4ng ai gi\u00fap \u00f4ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng ki\u1ebfn th\u1ee9c m\u00e0 \u00f4ng h\u1ecdc \u0111\u01b0\u1ee3c. \u0110\u00e2y l\u00e0 t\u00ecnh tr\u1ea1ng chung c\u1ee7a r\u1ea5t nhi\u1ec1u sinh vi\u00ean m\u1edbi ra tr\u01b0\u1eddng, kh\u00f4ng t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i cho m\u00ecnh.<\/p>\n

    Ph\u1ea3i m\u1ea5t nhi\u1ec1u n\u0103m sau \u0111\u00f3, Howard m\u1edbi t\u00ecm ra ni\u1ec1m \u0111am m\u00ea c\u1ee7a m\u00ecnh. Kh\u00f4ng ch\u1ec9 may m\u1eafn, t\u00ednh b\u1ec1n ch\u00ed, ngh\u1ecb l\u1ef1c v\u00e0 t\u00e0i n\u0103ng c\u0169ng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng. \u00d4ng n\u1eafm cu\u1ed9c s\u1ed1ng trong tay m\u00ecnh, h\u1ecdc h\u1ecfi kinh nghi\u1ec7m t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u00f4ng g\u1eb7p, t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i v\u00e0 t\u1eebng b\u01b0\u1edbc m\u1ed9t \u0111\u1ecbnh h\u00ecnh n\u00ean th\u00e0nh c\u00f4ng cho m\u00ecnh.<\/p>\n

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    \u0110\u00f4i khi s\u1ef1 ch\u00e2n th\u00e0nh l\u1ea1i hi\u1ec7u qu\u1ea3 h\u01a1n m\u1ecdi k\u1ebf ho\u1ea1ch kinh doanh <\/b><\/p>\n

    Nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00ean ngo\u00e0i \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng ty Il Giornale \u2013 \u00fd t\u01b0\u1edfng m\u1edbi c\u1ee7a Howard l\u00e0 Ron. Ron l\u00e0 m\u1ed9t ng\u01b0\u1eddi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u1ea5t m\u00e0 ta c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng ra v\u00ec \u00f4ng ch\u1ec9 chi v\u00e0o c\u00e1c phi v\u1ee5 l\u00e0m \u0103n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u00f4ng bi\u1ebft r\u00f5 v\u00e0 tin t\u01b0\u1edfng.<\/p>\n

    Khi Howard g\u1eb7p Ron, \u00f4ng h\u00e0o h\u1ee9ng n\u00f3i v\u1ec1 ngu\u1ed3n c\u1ea3m h\u1ee9ng c\u00f3 \u0111\u01b0\u1ee3c khi \u1edf \u00dd, vi\u1ec7c c\u00e0 ph\u00ea quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u00dd. Ron kh\u00f4ng c\u1ea7n xem c\u00e1c d\u1ef1 ki\u1ebfn t\u00e0i ch\u00ednh c\u1ee7a Howard m\u00e0 s\u1eb5n s\u00e0ng chi cho \u00f4ng b\u1edfi v\u00ec Ron kh\u00f4ng nh\u00ecn v\u00e0o nh\u1eefng th\u1ee9 \u0111\u00f3 m\u00e0 l\u00e0 s\u1ef1 ch\u00e2n th\u00e0nh, trung th\u1ef1c v\u00e0 ni\u1ec1m \u0111am m\u00ea c\u1ee7a Howard. Ron t\u00edn nhi\u1ec7m Il Giornale trong khi \u00f4ng ch\u1ea3 m\u1ea5y khi u\u1ed1ng c\u00e0 ph\u00ea, \u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o Howard ch\u1ee9 kh\u00f4ng ph\u1ea3i v\u00e0o \u00fd t\u01b0\u1edfng c\u1ee7a Howard. M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng l\u00e0 \u0111am m\u00ea v\u00e0 n\u00f3 c\u0169ng s\u1ebd m\u00e3i l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n c\u1ea7n thi\u1ebft.<\/p>\n

    \u0110i\u1ec1u \u0111\u00e1ng n\u00f3i l\u00e0 h\u1ed3i m\u1edbi kh\u1edfi \u0111\u1ea7u khi \u00f4ng g\u00f5 c\u1eeda t\u1eebng nh\u00e0 \u0111\u1ea7u t\u01b0, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi t\u1eeb ch\u1ed1i. Nh\u1eefng k\u1ebb c\u1ea3 n\u1ec3 m\u00e0 \u0111\u1ed3ng \u00fd \u0111\u1ec1u \u0111\u01b0\u1ee3c \u00f4ng kh\u1eafc c\u1ed1t ghi t\u00e2m. “H\u1ecd \u0111\u1ea7u t\u01b0 kh\u00f4ng ph\u1ea3i v\u00ec nh\u00ecn th\u1ea5y ti\u1ec1m n\u0103ng t\u1eeb Starbucks, m\u00e0 v\u00ec h\u1ecd tin \u1edf Howard”. Ch\u00ednh v\u00ec ni\u1ec1m tin \u1ea5y, sau n\u00e0y nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0ng v\u00e0o th\u1eddi \u0111i\u1ec3m \u1ea5y \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n k\u1ebfch s\u00f9. Cho \u0111i s\u1ebd nh\u1eadn l\u1ea1i nhi\u1ec1u h\u01a1n l\u00e0 th\u1ebf.<\/p>\n

    Ron n\u00f3i: “T\u00f4i nh\u1eadn th\u1ea5y h\u00ecnh nh\u01b0 nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng \u0111\u1ec1u c\u00f3 ngh\u1ecb l\u1ef1c phi th\u01b0\u1eddng mu\u1ed1n l\u00e0m m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3. H\u1ecd d\u1ed1c s\u1ee9c d\u1ea5n th\u00e2n v\u00e0o canh b\u1ea1c. Trong th\u1ebf gi\u1edbi n\u00e0y, kh\u00e1 hi\u1ebfm ng\u01b0\u1eddi s\u1eb5n l\u00f2ng d\u1ea5n th\u00e2n v\u00e0o m\u1ed9t canh b\u1ea1c l\u1edbn.”<\/p>\n

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    <\/b><\/h3>\n

    Nh\u00e2n vi\u00ean kh\u00f4ng ph\u1ea3i m\u1ed9t m\u00f3n h\u00e0ng <\/b><\/p>\n

    N\u1ebfu b\u1ea1n \u0111\u1ed1i x\u1eed v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh nh\u01b0 c\u00e1c b\u00e1nh r\u0103ng c\u00f3 th\u1ec3 thay th\u1ebf \u0111\u01b0\u1ee3c trong m\u1ed9t c\u1ed7 m\u00e1y, h\u1ecd c\u0169ng s\u1ebd nh\u00ecn b\u1ea1n v\u1edbi th\u00e1i \u0111\u1ed9 y nh\u01b0 th\u1ebf. Nh\u01b0ng h\u1ecd kh\u00f4ng ph\u1ea3i b\u00e1nh r\u0103ng. M\u1ed7i ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd l\u00e0 m\u1ed9t c\u00e1 th\u1ec3 c\u1ea7n \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n t\u00e0i ch\u00ednh \u0111\u1ec3 nu\u00f4i s\u1ed1ng b\u1ea3n th\u00e2n v\u00e0 gia \u0111\u00ecnh.<\/p>\n

    \u00d4ng n\u1ed7 l\u1ef1c bi\u1ebfn Starbucks th\u00e0nh m\u1eabu c\u00f4ng ty m\u00e0 \u00f4ng lu\u00f4n mu\u1ed1n b\u1ed1 \u00f4ng \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c t\u1ea1i \u0111\u00f3, m\u1ed9t n\u01a1i m\u00e0 nh\u00e2n vi\u00ean kh\u00f4ng ph\u1ea3i gi\u1eadn d\u1eef th\u00f4i vi\u1ec7c v\u00ec c\u00f4ng ty kh\u00f4ng tr\u00e2n tr\u1ecdng m\u00ecnh.<\/p>\n

    Nh\u00e2n vi\u00ean c\u1ea7n ph\u1ea3i nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c ph\u00fac l\u1ee3i y t\u1ebf th\u00edch \u0111\u00e1ng, nh\u1eadn \u0111\u01b0\u1ee3c quy\u1ec1n mua c\u1ed5 phi\u1ebfu v\u00e0 \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng m\u00e0 ki\u1ebfn ngh\u1ecb v\u00e0 ph\u00e0n n\u00e0n c\u1ee7a h\u1ecd lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed3i \u0111\u00e1p nhanh ch\u00f3ng v\u00e0 \u0111\u1ea7y t\u00f4n tr\u1ecdng.<\/p>\n

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    <\/b><\/h3>\n

    \u0110\u1eebng e s\u1ee3 nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi h\u01a1n b\u1ea1n <\/b><\/p>\n

    C\u00f3 nhi\u1ec1u doanh nh\u00e2n s\u1edf h\u1eefu \u00fd t\u01b0\u1edfng, c\u00f3 \u0111am m\u00ea nh\u01b0ng l\u1ea1i kh\u00f4ng s\u1edf h\u1eefu c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh hi\u1ec7n th\u1ef1c. H\u1ecd kh\u00f4ng d\u00e1m thu n\u1ea1p nh\u1eefng c\u00e1 nh\u00e2n th\u1ef1c s\u1ef1 c\u00f3 t\u00e0i v\u00e0 th\u00e0nh c\u00f4ng \u0111\u1ee9ng v\u00e0o v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p cao.<\/p>\n

    Nh\u01b0ng vai tr\u00f2 c\u1ee7a m\u1ed9t \u0111\u1ed9i ng\u0169 \u0111i\u1ec1u h\u00e0nh t\u00e0i n\u0103ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 t\u1ed3n vong c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. B\u1ea1n s\u1ebd kh\u00f4ng h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb nh\u1eefng ng\u01b0\u1eddi k\u00e9m t\u00e0i h\u01a1n b\u1ea1n, h\u1ecd s\u1ebd kh\u00f4ng gi\u00fap b\u1ea1n l\u1edbn l\u00ean \u0111\u01b0\u1ee3c ch\u00fat n\u00e0o. \u0110\u1ed9i ng\u0169 \u0111i\u1ec1u h\u00e0nh c\u1ee7a \u00f4ng trong Il Giornale \u0111\u1ec1u l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00e0y d\u1eb7n kinh nghi\u1ec7m. Trong m\u1eaft nhi\u1ec1u doanh nh\u00e2n, vi\u1ec7c thu\u00ea v\u1ec1 c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh d\u00e0y d\u1eb7n \u0111\u00f4i khi ch\u1ee9a r\u1ea5t nhi\u1ec1u hi\u1ec3m h\u1ecda, v\u00ec vi\u1ec7c trao quy\u1ec1n h\u00e0nh v\u00e0o tay h\u1ecd th\u1eadt s\u1ef1 \u0111\u00e1ng s\u1ee3.<\/p>\n

    V\u00ec v\u1eady, b\u1ea3n th\u00e2n Howard lu\u00f4n ph\u1ea3i t\u1ef1 nh\u1eafc nh\u1edf m\u00ecnh: “Nh\u1eefng ng\u01b0\u1eddi n\u00e0y mang l\u1ea1i c\u00e1i m\u00e0 m\u00ecnh kh\u00f4ng c\u00f3. H\u1ecd s\u1ebd khi\u1ebfn Starbucks t\u1ed1t \u0111\u1eb9p h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi kh\u1ea3 n\u0103ng m\u1ed9t m\u00ecnh m\u00ecnh l\u00e0m \u0111\u01b0\u1ee3c.”<\/p>\n

    H\u00e3y n\u1ed7 l\u1ef1c l\u00e0m m\u1edbi b\u1ea3n th\u00e2n ngay c\u1ea3 khi b\u1ea1n \u0111ang th\u00e0nh c\u00f4ng<\/b><\/p>\n

    N\u1ebfu b\u1ea1n th\u1ea5t b\u1ea1i, nhu c\u1ea7u l\u00e0m m\u1edbi b\u1ea3n th\u00e2n l\u00e0 t\u1ea5t nhi\u00ean, nh\u01b0ng ch\u00fang ta hi\u1ebfm khi th\u1ea5y m\u00ecnh ph\u1ea3i n\u1ed7 l\u1ef1c l\u00e0m m\u1edbi b\u1ea3n th\u00e2n n\u1ebfu \u0111ang tr\u00ean \u0111\u1ec9nh th\u00e0nh c\u00f4ng. Th\u1eadt ra v\u00ec th\u1ebf gi\u1edbi \u0111ang kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i, m\u1ed7i n\u0103m nhu c\u1ea7u v\u00e0 kh\u1ea9u v\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng l\u1ea1i thay \u0111\u1ed5i. Ch\u1eb3ng c\u00f3 g\u00ec c\u00f3 th\u1ec3 \u0111\u1ee9ng y\u00ean m\u00e3i m\u00e3i, d\u00f9 l\u00e0 trong kinh doanh hay cu\u1ed9c s\u1ed1ng, v\u00e0 c\u1ee9 kh\u01b0 kh\u01b0 gi\u1eef l\u1ea5y t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i ch\u1ec9 d\u1eabn t\u1edbi b\u1ea5t h\u1ea1nh m\u00e0 th\u00f4i.<\/p>\n

    \u1ede Starbucks, h\u1ecd v\u1eabn lu\u00f4n \u0111\u1eb7t m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty \u0111\u1ee7 s\u1ee9c m\u1ea1nh \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai d\u00e0i h\u1ea1n v\u00e0 h\u1ecd d\u1ea7n kh\u00e1m ph\u00e1 ra \u0111\u01b0\u1ee3c s\u1ef1 b\u1ec1n v\u1eefng c\u00f3 li\u00ean quan t\u1edbi vi\u1ec7c l\u00e0m m\u1edbi b\u1ea3n th\u00e2n. “C\u00e0 ph\u00ea \u0111\u00e3 t\u1ed3n t\u1ea1i ng\u00e0n n\u0103m r\u1ed3i, li\u1ec7u c\u00f3 th\u1ec3 t\u00e1i ph\u00e1t minh n\u00f3 \u0111\u01b0\u1ee3c kh\u00f4ng?” l\u00e0 c\u00e2u h\u1ecfi m\u00e0 h\u1ecd \u0111\u1eb7t ra.<\/p>\n

    H\u1ecd \u0111\u00e3 suy ngh\u0129 v\u1ec1 vi\u1ec7c thay \u0111\u1ed5i t\u1eeb thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng, c\u00e1ch b\u00e0i tr\u00ed l\u1eabn bao b\u00ec, c\u00e1c c\u00f4ng th\u1ee9c pha ch\u1ebf,… cho \u0111\u1ebfn khi Don Valencia – m\u1ed9t nh\u00e0 mi\u1ec5n d\u1ecbch h\u1ecdc xu\u1ea5t hi\u1ec7n. Trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u sinh h\u00f3a, Don d\u00f9ng k\u1ef9 thu\u1eadt t\u00e1ch c\u00e1c ph\u00e2n t\u1eed ra kh\u1ecfi c\u00e1c t\u1ebf b\u00e0o trong c\u01a1 th\u1ec3 ng\u01b0\u1eddi m\u00e0 kh\u00f4ng ph\u00e1 h\u1ee7y ch\u00fang. Anh \u00e1p d\u1ee5ng l\u00ean c\u00e0 ph\u00ea v\u00e0 d\u1ea7n kh\u00e1m ph\u00e1 ra lo\u1ea1i chi\u1ebft xu\u1ea5t c\u00f4 \u0111\u1eb7c Cu\u1ed1i c\u00f9ng, h\u1ecd \u0111\u1ea7u t\u01b0 \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1eb3n m\u1ed9t Trung t\u00e2m \u1ee8ng d\u1ee5ng T\u00e0i nguy\u00ean C\u00f4ng ngh\u1ec7 cho Don.<\/p>\n

    Ban \u0111\u1ea7u h\u1ecd ch\u1ec9 \u0111\u1ecbnh th\u1ef1c hi\u1ec7n nh\u1eefng m\u1ebb nh\u1ecf nh\u01b0ng kh\u00f4ng ng\u1edd khi c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft c\u00f4ng ch\u00fang, ch\u00fang nhanh ch\u00f3ng n\u00f3ng s\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u1ecd ph\u1ea3i chuy\u1ec3n sang c\u00e1c c\u1ea5p \u0111\u1ed9 s\u1ea3n xu\u1ea5t th\u01b0\u01a1ng m\u1ea1i. \u0110i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 kh\u00e1c th\u01b0\u1eddng v\u1edbi m\u1ed9t c\u00f4ng ty c\u00e0 ph\u00ea.<\/p>\n

    L\u00e3nh \u0111\u1ea1o b\u1eb1ng tr\u00e1i tim<\/b><\/p>\n

    \n
    <\/div>\n
    <\/div>\n<\/div>\n

    \u1ede b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o, hay trong cu\u1ed9c s\u1ed1ng c\u0169ng v\u1eady, c\u00f3 nh\u1eefng l\u00fac ch\u00fang ta c\u1ed1 l\u00e0m cho xong vi\u1ec7c, c\u1ed1 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ecfn con n\u00e0o \u0111\u00f3 \u0111\u1ebfn m\u1ee9c qu\u00ean m\u1ea5t l\u00fd do b\u1ea3n th\u00e2n th\u1ef1c s\u1ef1 \u1edf \u0111\u00e2y \u0111\u1ec3 l\u00e0m g\u00ec. Noah benShea t\u1eebng vi\u1ebft trong cu\u1ed1n Jacob the Baker r\u1eb1ng: “Ch\u00ednh s\u1ef1 im l\u1eb7ng gi\u1eefa nh\u1eefng n\u1ed1t nh\u1ea1c t\u1ea1o ra \u00e2m nh\u1ea1c”. Trong kinh doanh c\u0169ng v\u1eady, ch\u00fang ta kh\u00f4ng th\u1ec3 ch\u1ec9 v\u00ec \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 n\u1ed5i ti\u1ebfng m\u00e0 \u0111\u00e1nh \u0111\u1ed5i nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh. \u0110\u00e1nh m\u1ea5t gi\u00e1 tr\u1ecb, s\u1ef1 nh\u1ea1y c\u1ea3m v\u00e0 tr\u00e1ch nhi\u1ec7m ngh\u0129a l\u00e0 \u0111\u00e3 th\u1ea5t b\u1ea1i r\u1ed3i.<\/p>\n

    M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 khi b\u1ea1n ch\u1ea1y c\u00f9ng c\u1ea3 \u0111\u1ed9i, th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 tuy\u1ec7t v\u1eddi l\u1eafm v\u00ec quanh b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 ti\u1ebfng reo h\u00f2 c\u1ee7a kh\u00e1n gi\u1ea3 m\u00e0 c\u00f2n l\u00e0 c\u1ea3 m\u1ed9t nh\u00f3m \u0111ang tay trong tay gi\u00e0nh chi\u1ebfn th\u1eafng. B\u1ea1n s\u1ebd b\u1ecb b\u1ecf l\u1ea1i tr\u01a1 tr\u1ecdi v\u1edbi c\u1ea3m gi\u00e1c tr\u1ed1ng r\u1ed7ng n\u1ebfu \u0111\u1ebfn v\u1ea1ch \u0111\u00edch m\u1ed9t m\u00ecnh. H\u1ea1nh ph\u00fac s\u1ebd tr\u01b0\u1eddng t\u1ed3n khi m\u1ed7i th\u00e0nh vi\u00ean \u0111\u1ec1u l\u1ea5y tr\u00e1i tim l\u00e0m \u0111\u00edch \u0111\u1ebfn, gi\u00e0nh chi\u1ebfn th\u1eafng kh\u00f4ng ch\u1ec9 cho b\u1ea3n th\u00e2n m\u00ecnh m\u00e0 c\u00f2n \u0111\u1ec3 d\u00e0nh cho nhau. Th\u00e0nh c\u00f4ng s\u1ebd ng\u1ecdt ng\u00e0o h\u01a1n mu\u00f4n ph\u1ea7n khi th\u00e0nh c\u00f4ng \u1ea5y \u0111\u01b0\u1ee3c chia s\u1ebb.<\/p>\n

    D\u1ed1c h\u1ebft tr\u00e1i tim<\/i> <\/b>l\u00e0 m\u1ed9t quy\u1ec3n s\u00e1ch truy\u1ec1n c\u1ea3m h\u1ee9ng, n\u00e2ng tinh th\u1ea7n cho nh\u1eefng ai c\u00f3 ni\u1ec1m \u0111am m\u00ea, l\u00f2ng nhi\u1ec7t huy\u1ebft v\u00e0 \u0111ang theo \u0111u\u1ed5i nh\u1eefng \u01b0\u1edbc m\u01a1 c\u1ee7a m\u00ecnh. Quy\u1ec3n s\u00e1ch kh\u00f4ng n\u00f3i v\u1ec1 c\u00e0 ph\u00ea m\u00e0 v\u1ec1 l\u00e3nh \u0111\u1ea1o, ni\u1ec1m \u0111am m\u00ea, s\u1ef1 ki\u00ean nh\u1eabn, cam k\u1ebft v\u00e0 t\u00ecnh y\u00eau \u0111\u1ed1i v\u1edbi m\u1ecdi th\u1ee9 m\u00e0 ch\u00fang ta l\u00e0m trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 t\u1eebng ngh\u0129 l\u00e0 kh\u00f4ng th\u1ec3. “N\u1ebfu b\u1ea1n d\u1ed1c h\u1ebft tr\u00e1i tim v\u00e0o t\u1eebng vi\u1ec7c m\u00ecnh l\u00e0m, ho\u1eb7c v\u00e0o b\u1ea5t c\u1ee9 m\u1ed9t doanh nghi\u1ec7p n\u00e0o th\u00edch \u0111\u00e1ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u01b0\u1edbc m\u01a1 m\u00e0 ng\u01b0\u1eddi kh\u00e1c cho r\u1eb1ng kh\u00f4ng th\u1ec3. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u vi\u1ebft n\u00ean c\u00e2u chuy\u1ec7n cu\u1ed9c s\u1ed1ng v\u1edbi m\u1ed9t k\u1ebft th\u00fac c\u00f3 h\u1eadu”.<\/p>\n

    B\u1ea5t c\u1ee9 ai, d\u00f9 \u0111ang chu\u1ea9n b\u1ecb kh\u1edfi nghi\u1ec7p hay \u0111\u00e3 l\u00e0 nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p, c\u0169ng s\u1ebd t\u00ecm th\u1ea5y trong quy\u1ec3n s\u00e1ch n\u00e0y nh\u1eefng b\u00e0i h\u1ecdc tuy\u1ec7t v\u1eddi v\u1ec1 kinh doanh v\u00e0 ngh\u1ec7 thu\u1eadt l\u00e3nh \u0111\u1ea1o \u0111\u01b0\u1ee3c g\u00f3i trong m\u1ed9t c\u00e2u chuy\u1ec7n l\u00f4i cu\u1ed1n nh\u01b0 m\u1ed9t cu\u1ed1n ti\u1ec3u thuy\u1ebft. \u0110\u00f3 l\u00e0 b\u00e0i h\u1ecdc v\u1ec1 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i \u0111\u00fang ngh\u0129a, m\u1ed9t \u0111\u1ec1 t\u00e0i \u0111ang \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn nhi\u1ec1u trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u1edf Vi\u1ec7t Nam hi\u1ec7n nay.<\/p>\n

    Starbucks v\u00e0 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a Starbucks trong cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd cho c\u00e1c t\u00e1c gi\u1ea3 vi\u1ebft s\u00e1ch v\u00e0 c\u00e1c doanh nh\u00e2n tr\u00ean th\u1ebf gi\u1edbi; \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp v\u00e0 tr\u00edch d\u1eabn r\u1ea5t nhi\u1ec1u trong c\u00e1c s\u00e1ch v\u1ec1 kinh doanh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ebf gi\u1edbi c\u0169ng nh\u01b0 \u1edf Vi\u1ec7t Nam.<\/p>\n

    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

    \n N\u1ebfu b\u1ea1n \u0111\u1ed1i x\u1eed v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh nh\u01b0 c\u00e1c b\u00e1nh r\u0103ng c\u00f3 th\u1ec3 thay th\u1ebf \u0111\u01b0\u1ee3c trong m\u1ed9t c\u1ed7 m\u00e1y, h\u1ecd c\u0169ng s\u1ebd nh\u00ecn b\u1ea1n v\u1edbi th\u00e1i \u0111\u1ed9 y nh\u01b0 th\u1ebf. Nh\u01b0ng h\u1ecd kh\u00f4ng ph\u1ea3i b\u00e1nh r\u0103ng. M\u1ed7i ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd l\u00e0 m\u1ed9t c\u00e1 th\u1ec3 c\u1ea7n \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n t\u00e0i ch\u00ednh \u0111\u1ec3 nu\u00f4i s\u1ed1ng b\u1ea3n th\u00e2n v\u00e0 gia \u0111\u00ecnh.
    \n <\/h2>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[430],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/19049"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=19049"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/19049\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=19049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=19049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=19049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}