{"id":19125,"date":"2023-12-05T12:55:05","date_gmt":"2023-12-05T12:55:05","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cuu-ceo-john-sculley-tiet-lo-bai-hoc-dat-gia-ve-thanh-cong-ma-ong-linh-hoi-duoc-tu-steve-jobs-va-bill-gates.html"},"modified":"2023-12-22T04:48:55","modified_gmt":"2023-12-21T21:48:55","slug":"cuu-ceo-john-sculley-tiet-lo-bai-hoc-dat-gia-ve-thanh-cong-ma-ong-linh-hoi-duoc-tu-steve-jobs-va-bill-gates","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cuu-ceo-john-sculley-tiet-lo-bai-hoc-dat-gia-ve-thanh-cong-ma-ong-linh-hoi-duoc-tu-steve-jobs-va-bill-gates.html","title":{"rendered":"C\u1ef1u CEO John Sculley ti\u1ebft l\u1ed9 b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 v\u1ec1 th\u00e0nh c\u00f4ng m\u00e0 \u00f4ng l\u0129nh h\u1ed9i \u0111\u01b0\u1ee3c t\u1eeb Steve Jobs v\u00e0 Bill Gates"},"content":{"rendered":"
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    \u00d4ng John Sculley hi\u1ec7n t\u1ea1i 77 tu\u1ed5i l\u00e0 Ch\u1ee7 t\u1ecbch ki\u00eam \u0111\u1ed3ng nh\u00e0 s\u00e1ng l\u1eadp OBI Worldphone \u2013 t\u00e2n binh smartphone c\u00f3 thi\u1ebft k\u1ebf ki\u1ec3u d\u00e1ng nh\u01b0 lai gi\u1eefa iPhone v\u00e0 Lumia \u0111ang nh\u1eafm \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i – \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng nh\u1ea5n m\u1ea1nh v\u1edbi vai tr\u00f2 l\u00e0 c\u1ef1u CEO Apple. \u0110\u1eb7c bi\u1ec7t h\u01a1n, tr\u01b0\u1edbc khi \u0111\u1ea7u qu\u00e2n cho g\u00e3 kh\u1ed5ng l\u1ed3 Apple, \u00f4ng l\u00e0 m\u1ed9t ch\u1ee7 t\u1ecbch v\u00e0 CEO tr\u1ebb nh\u1ea5t m\u00e0 Pepsi Co t\u1eebng c\u00f3.<\/p>\n

    H\u1ea7u nh\u01b0 ch\u1eb3ng c\u00f3 c\u00f4ng th\u1ee9c n\u00e0o \u0111\u1ec3 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng trong th\u1ebf gi\u1edbi n\u00e0y. Nh\u01b0ng c\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3 \u0111\u00f3 l\u00e0 theo \u0111u\u1ed5i m\u1ed9t cu\u1ed9c s\u1ed1ng c\u00f3 m\u1ee5c \u0111\u00edch. \u0110\u00f3 l\u00e0 l\u1eddi chia s\u1ebb c\u1ee7a John Sculley – c\u1ef1u CEO c\u1ee7a Apple g\u1eedi t\u1edbi cho sinh vi\u00ean t\u1ed1t nghi\u1ec7p \u0110\u1ea1i h\u1ecdc Thomas Jefferson \u1edf Philadelphia.<\/p>\n

    Sculley \u0111\u00e3 k\u00eau g\u1ecdi nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i \u0111\u1ec3 \u00fd \u0111\u1ebfn m\u1ed9t b\u00e0i h\u1ecdc m\u00e0 \u00f4ng \u0111\u00e3 l\u0129nh h\u1ed9i \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c huy\u1ec1n tho\u1ea1i c\u00f4ng ngh\u1ec7 l\u00e0 Steve Jobs v\u00e0 Bill Gates kho\u1ea3ng 40 n\u0103m v\u1ec1 tr\u01b0\u1edbc. <\/p>\n

    Sculley n\u00f3i r\u1eb1ng l\u1ea7n \u0111\u1ea7u ti\u00ean \u00f4ng t\u00ecm ra m\u1ee5c \u0111\u00edch cho cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh l\u00e0 v\u00e0o nh\u1eefng n\u0103m 1980. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, c\u1ea3 Jobs v\u00e0 Gates \u0111\u1ec1u \u0111ang theo \u0111u\u1ed5i nh\u1eefng s\u1ee9 m\u1ec7nh cao c\u1ea3 c\u1ee7a ri\u00eang m\u00ecnh v\u1ec1 vi\u1ec7c trao quy\u1ec1n cho m\u1ecdi ng\u01b0\u1eddi th\u00f4ng qua c\u00f4ng ngh\u1ec7.<\/p>\n

    Sculley nh\u1edb l\u1ea1i: “S\u1ee9 m\u1ec7nh cao c\u1ea3” l\u00e0 kh\u00e1i ni\u1ec7m m\u00e0 t\u00f4i ch\u01b0a t\u1eebng nghe th\u1ea5y tr\u01b0\u1edbc \u0111\u00e2y. Tuy nhi\u00ean, m\u1ecdi chuy\u1ec7n b\u1eaft \u0111\u1ea7u v\u00e0o n\u0103m 1982 khi Steve chi\u00eau m\u1ed9 t\u00f4i v\u1ec1 l\u00e0m CEO cho Apple, b\u1edfi Steve tin r\u1eb1ng c\u00f4ng ty l\u00fac \u0111\u00f3 c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u00e0 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ed1t h\u01a1n n\u1ebfu mu\u1ed1n thay \u0111\u1ed5i th\u1ebf gi\u1edbi. Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 t\u00f4i b\u1ecf chi\u1ebfc gh\u1ebf ch\u1ee7 t\u1ecbch Pepsi Co \u0111\u1ec3 \u201cnh\u1eadp b\u1ecdn\u201d c\u00f9ng c\u00e1c tay l\u1eadp tr\u00ecnh vi\u00ean tr\u1ebb tu\u1ed5i \u1edf b\u1edd T\u00e2y. Nh\u01b0ng ai c\u0169ng bi\u1ebft Steve \u0111\u00e3 h\u1ecfi m\u1ed9t c\u00e2u m\u00e0 khi\u1ebfn t\u00f4i nh\u1eadn ra \u0111\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i l\u1edbn nh\u1ea5t \u0111\u1eddi m\u00ecnh \u0111\u1ec3 h\u1ecdc v\u00e0 n\u00e2ng m\u00ecnh l\u00ean t\u1ea7m cao m\u1edbi: \u201cAnh c\u00f3 mu\u1ed1n b\u00e1n n\u01b0\u1edbc \u0111\u01b0\u1eddng su\u1ed1t c\u1ea3 \u0111\u1eddi kh\u00f4ng? Hay l\u00e0 \u0111i c\u00f9ng t\u00f4i v\u00e0 thay \u0111\u1ed5i c\u1ea3 th\u1ebf gi\u1edbi?<\/i>\u201d<\/p>\n

    Sculley cho bi\u1ebft, n\u1ebfu hi\u1ec7n t\u1ea1i b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi tr\u1ebb \u0111ang gia nh\u1eadp l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng, b\u1ea1n \u0111ang s\u1ed1ng trong giai \u0111o\u1ea1n c\u1ea5p s\u1ed1 nh\u00e2n, m\u1ecdi th\u1ee9 kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i v\u00e0 t\u1ea1o ra nh\u1eefng \u0111i\u1ec1u m\u1edbi. Trong khi \u0111\u00f3 tr\u01b0\u1edbc \u0111\u00e2y, m\u1ecdi ng\u01b0\u1eddi s\u1ebd ch\u1ec9 ng\u1ed3i m\u1ed9t ch\u1ed7 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u00ednh ch\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u0169 c\u1ee7a c\u00f4ng vi\u1ec7c.<\/p>\n

    Ng\u00e0y nay, theo \u0111u\u1ed5i m\u1ed9t cu\u1ed9c s\u1ed1ng c\u00f3 m\u1ee5c \u0111\u00edch l\u00e0 m\u1ed9t \u0111i\u1ec1u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng kinh doanh l\u1eadp nghi\u1ec7p, t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, b\u1ea5t k\u1ec3 b\u1ea1n \u0111ang \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed n\u00e0o trong s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

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    Steve Jobs v\u00e0 John Sculley.<\/p>\n<\/div>\n<\/div>\n

    \u0110i t\u00ecm m\u1ee5c \u0111\u00edch<\/b><\/p>\n

    T\u1ea5t nhi\u00ean, vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ee5c \u0111\u00edch l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng d\u1ec5 th\u1ef1c hi\u1ec7n nh\u01b0 c\u00e1ch ch\u00fang ta th\u01b0\u1eddng n\u00f3i, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi tr\u1ebb m\u1edbi ra tr\u01b0\u1eddng, non n\u1edbt kinh nghi\u1ec7m v\u00e0 \u0111\u1ee9ng tr\u01b0\u1edbc nhi\u1ec1u ng\u00e3 r\u1ebd c\u1ee7a s\u1ef1 nghi\u1ec7p. <\/p>\n

    Ch\u00ednh v\u00ec th\u1ebf, Sculley \u0111\u1ec1 ngh\u1ecb m\u1ecdi ng\u01b0\u1eddi n\u00ean m\u00e0i gi\u0169a c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. N\u00f3i r\u00f5 h\u01a1n, b\u1ea1n n\u00ean n\u1eafm gi\u1eef m\u1ed9t ni\u1ec1m \u0111am m\u00ea kh\u00e1m ph\u00e1 v\u00f4 t\u1eadn v\u1ec1 th\u1ebf gi\u1edbi v\u00e0 m\u1edf r\u1ed9ng t\u00e2m tr\u00ed t\u1edbi nh\u1eefng c\u01a1 h\u1ed9i v\u00f4 t\u1eadn m\u00e0 ni\u1ec1m \u0111am m\u00ea mang l\u1ea1i.<\/p>\n

    \u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 Sculley \u0111\u00e3 c\u1ed1 g\u1eafng n\u1eafm l\u1ea5y khi \u00f4ng c\u00f2n l\u00e0 CEO c\u1ee7a Apple trong nh\u1eefng n\u0103m 1983 \u0111\u1ebfn 1993, v\u00e0 trong vai tr\u00f2 hi\u1ec7n t\u1ea1i l\u00e0 m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ed1 v\u1ea5n doanh nh\u00e2n.<\/p>\n

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    \u0110\u00f3 c\u0169ng l\u00e0 nh\u1eefng k\u1ef9 n\u0103ng m\u00e0 \u00f4ng nh\u00ecn th\u1ea5y \u1edf CEO Satya Nadella, ng\u01b0\u1eddi k\u1ebf v\u1ecb c\u1ee7a huy\u1ec1n tho\u1ea1i c\u00f4ng ngh\u1ec7 Bill Gates. “\u00d4ng \u1ea5y l\u00e0 m\u1ed9t ng\u01b0\u1eddi bi\u1ebft l\u1eafng nghe v\u00e0 c\u00f3 m\u1ed9t suy ngh\u0129 c\u1edfi m\u1edf”.<\/p>\n

    Tuy nhi\u00ean, Sculley c\u0169ng khuy\u00ean b\u1ea1n kh\u00f4ng n\u00ean lo l\u1eafng n\u1ebfu ch\u01b0a th\u1ec3 t\u00ecm ra m\u1ee5c \u0111\u00edch s\u1ed1ng cho ri\u00eang m\u00ecnh ho\u1eb7c \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng v\u1ea5p ng\u00e3 tr\u00ean con \u0111\u01b0\u1eddng m\u00ecnh \u0111ang \u0111i.<\/p>\n

    C\u00f3 m\u1ed9t ranh gi\u1edbi mong manh gi\u1eefa th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i. Khi ai \u0111\u00f3 th\u00e0nh c\u00f4ng, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 h\u1ecd kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i. N\u00f3i c\u00e1ch kh\u00e1c, th\u1ea5t b\u1ea1i c\u0169ng r\u1ea5t quan tr\u1ecdng trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t con ng\u01b0\u1eddi.<\/p>\n

    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

    \n Kh\u00e1m ph\u00e1 v\u00e0 l\u00e0m vi\u1ec7c h\u01b0\u1edbng t\u1edbi m\u1ed9t m\u1ee5c \u0111\u00edch gi\u1edd \u0111\u00e2y \u0111\u00e3 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft v\u1edbi Sculley. L\u00fd do l\u00e0 b\u1edfi v\u00ec \u00f4ng nh\u1eadn ra r\u1eb1ng t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 do \u0111\u00f3, c\u00e1ch l\u00e0m vi\u1ec7c c\u0169ng ph\u1ea3i thay \u0111\u1ed5i.
    \n <\/h2>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[430],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/19125"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=19125"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/19125\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=19125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=19125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=19125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}