{"id":19774,"date":"2023-12-05T13:37:35","date_gmt":"2023-12-05T13:37:35","guid":{"rendered":"https:\/\/masterskills.org\/blog\/fmcg-la-gi-mot-so-loai-hinh-cong-viec-trong-nganh-fmcg.html"},"modified":"2023-12-22T04:51:43","modified_gmt":"2023-12-21T21:51:43","slug":"fmcg-la-gi-mot-so-loai-hinh-cong-viec-trong-nganh-fmcg","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/fmcg-la-gi-mot-so-loai-hinh-cong-viec-trong-nganh-fmcg.html","title":{"rendered":"FMCG l\u00e0 g\u00ec? M\u1ed9t s\u1ed1 lo\u1ea1i h\u00ecnh c\u00f4ng vi\u1ec7c trong ng\u00e0nh FMCG"},"content":{"rendered":"
\n

Khi n\u00f3i \u0111\u1ebfn c\u00e1c t\u1eadp \u0111o\u00e0n n\u1ed5i ti\u1ebfng nh\u01b0 Unilever, P&G, Pepsico, Cocacola,…c\u00e1c doanh nghi\u1ec7p n\u00e0y s\u1ebd th\u01b0\u1eddng xuy\u00ean tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 cho c\u00e1c v\u1ecb tr\u00ed thu\u1ed9c ng\u00e0nh FMCG. V\u1eady FMCG l\u00e0 g\u00ec? Nh\u1eefng k\u1ef9 n\u0103ng n\u00e0o c\u1ea7n thi\u1ebft trong l\u0129nh v\u1ef1c FMCG? V\u00e0 FMCG c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi Retail? <\/span>Masterskills<\/span> s\u1ebd c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

\n
\u1ee8ng tuy\u1ec3n ngay<\/span><\/div>\n<\/div>\n

T\u1ed5ng quan ki\u1ebfn th\u1ee9c v\u1ec1 ng\u00e0nh FMCG<\/strong><\/h2>\n

Tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 ng\u00e0nh FMCG, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u00f4i n\u00e9t t\u1ed5ng quan v\u1ec1 ng\u00e0nh FMCG tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/p>\n

FMCG l\u00e0 g\u00ec?<\/strong> <\/span><\/h3>\n

FMCG<\/span> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Fast Moving Consumer Goods, c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh. Ng\u00e0nh FMCG c\u00f3 \u0111a d\u1ea1ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb th\u1ee9c \u0103n, \u0111\u1ed3 u\u1ed1ng cho \u0111\u1ebfn c\u00e1c th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng. \u0110i\u1ec3m chung trong ng\u00e0nh FMCG ch\u00ednh l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u00f3 t\u00ednh ph\u1ed5 bi\u1ebfn v\u00e0 gi\u00e1 th\u00e0nh h\u1ee3p l\u00fd, r\u1ea5t ph\u00f9 h\u1ee3p cho nh\u1eefng ai c\u00f3 m\u1ee9c thu nh\u1eadp trung b\u00ecnh t\u1ea1i Vi\u1ec7t Nam. Tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, m\u1ed9t s\u1ed1 t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 <\/span>Unilever<\/span>, <\/span>P&G<\/span>, <\/span>Pepsico<\/span>, <\/span>Nestle<\/span>, <\/span>Coca-Cola,<\/span>… l\u00e0 \u201ch\u00ecnh m\u1eabu\u201d \u0111\u1ea1i di\u1ec7n cho ng\u00e0nh FMCG \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn.<\/span><\/p>\n

Ngo\u00e0i ra, FMCG c\u00f2n s\u1edf h\u1eefu m\u1ed9t t\u00ean g\u1ecdi kh\u00e1c l\u00e0 CPG – vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m Consumer Package Goods (h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i). Ch\u00fang g\u1ed3m c\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng v\u1edbi s\u1ee9c b\u00e1n l\u1edbn v\u00e0 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u00eau d\u00f9ng cao. Hi\u1ec7n t\u1ea1i, c\u00e1c m\u1eb7t h\u00e0ng nh\u01b0 v\u0103n ph\u00f2ng ph\u1ea9m, \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng v\u00e0 d\u01b0\u1ee3c li\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o nh\u00f3m h\u00e0ng ti\u00eau d\u00f9ng nhanh.<\/span><\/p>\n

: <\/span><\/p>\n

Accountant l\u00e0 g\u00ec? M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a accountant, k\u1ef9 n\u0103ng c\u1ea7n c\u00f3<\/span><\/p>\n

4 K\u1ef9 n\u0103ng quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean kinh doanh ph\u1ea7n m\u1ec1m<\/span><\/p>\n

<\/span><\/p>\n

Kh\u00e1i ni\u1ec7m v\u1ec1 FMCG (Ngu\u1ed3n: Internet)<\/span><\/em><\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a ng\u00e0nh FMCG<\/strong><\/h3>\n
    \n<\/ul>\n

    :<\/span><\/p>\n

    Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/p>\n

    Nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng – Gi\u1ea3i \u0111\u00e1p 101 \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft<\/span><\/p>\n

    \n

    Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a FMCG (Ngu\u1ed3n: Internet)<\/span><\/em><\/p>\n

    C\u00e1c lo\u1ea1i h\u00ecnh c\u00f4ng vi\u1ec7c trong ng\u00e0nh FMCG l\u00e0 g\u00ec<\/strong><\/h3>\n

    Ng\u00e0nh c\u00f4ng nghi\u1ec7p FMCG c\u00f3 r\u1ea5t nhi\u1ec1u vai tr\u00f2 c\u00f4ng vi\u1ec7c kh\u00e1c nhau b\u1edfi \u0111\u00e2y l\u00e0 m\u1ed9t ng\u00e0nh r\u1ea5t n\u0103ng \u0111\u1ed9ng v\u00e0 \u0111a d\u1ea1ng. M\u1ed9t s\u1ed1 lo\u1ea1i h\u00ecnh c\u00f4ng vi\u1ec7c trong ng\u00e0nh ti\u00eau d\u00f9ng nhanh bao g\u1ed3m:<\/span><\/p>\n

      \n<\/ul>\n

      \u200b:<\/span><\/p>\n

        \n<\/ul>\n

        <\/span><\/p>\n

        C\u00e1c lo\u1ea1i h\u00ecnh c\u00f4ng vi\u1ec7c trong FMCG (Ngu\u1ed3n: Internet)<\/span><\/em><\/p>\n

        H\u00e0ng ti\u00eau d\u00f9ng nhanh bao g\u1ed3m nh\u1eefng m\u1eb7t h\u00e0ng n\u00e0o?<\/strong><\/h3>\n

        C\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng nhanh \u0111\u01b0\u1ee3c chia th\u00e0nh nh\u1eefng danh m\u1ee5c nh\u1ecf h\u01a1n d\u1ef1a tr\u00ean v\u00f2ng \u0111\u1eddi, m\u1ee9c gi\u00e1, c\u00f4ng d\u1ee5ng,…c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m. Ch\u00fang bao g\u1ed3m:<\/span><\/p>\n

          \n<\/ul>\n
            \n<\/ul>\n
              \n<\/ul>\n
                \n<\/ul>\n
                  \n<\/ul>\n
                    \n<\/ul>\n
                      \n<\/ul>\n
                        \n<\/ul>\n

                        \u200b:\u00a0<\/span><\/p>\n

                          \n<\/ul>\n

                          \n

                          M\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng nhanh trong FMCG (Ngu\u1ed3n: Internet)<\/span><\/em><\/p>\n

                          K\u1ef9 n\u0103ng c\u1ea7n c\u00f3 \u0111\u1ec3 l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c FMCG l\u00e0 g\u00ec<\/strong><\/h2>\n<\/p>\n
                            \n<\/ul>\n

                            Trong ng\u00e0nh ti\u00eau d\u00f9ng nhanh, s\u00e1ng t\u1ea1o l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u m\u00e0 nh\u00e2n vi\u00ean c\u1ea7n c\u00f3. Khi th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, s\u1ef1 c\u1ea1nh tranh c\u00e0ng \u0111\u1ea9y l\u00ean cao \u0111\u1ed9 th\u00ec m\u1ed7i \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ec1u l\u00e0 v\u00e0ng ng\u1ecdc. Do \u0111\u00f3, n\u1ebfu l\u00e0 m\u1ed9t nh\u00e2n vi\u00ean trong ng\u00e0nh FMCG kh\u00f4ng t\u1ef1 l\u00e0m m\u1edbi b\u1ea3n th\u00e2n, thay \u0111\u1ed5i l\u1ed1i t\u01b0 duy th\u00ec ch\u00ednh b\u1ea1n \u0111ang t\u1ef1 \u0111\u00e0o th\u1ea3i m\u00ecnh ra kh\u1ecfi xu th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n

                            S\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a nh\u00e2n vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t huy h\u1ebft kh\u1ea3 n\u0103ng khi c\u00e1c \u00f4ng ch\u1ee7 doanh nghi\u1ec7p trong ng\u00e0nh FMCG \u01b0u ti\u00ean \u0111\u1ea9y m\u1ea1nh c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, t\u0103ng th\u00eam ph\u1ea7n thu h\u00fat kh\u00e1ch h\u00e0ng qua c\u00e1c ki\u1ec3u d\u00e1ng thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1eb9p, \u0111\u1ed9c \u0111\u00e1o v\u00e0 l\u1ea1 m\u1eaft.<\/span><\/p>\n

                              \n<\/ul>\n

                              \u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 n\u00e0y, nh\u00e2n s\u1ef1 l\u00e0m vi\u1ec7c ph\u1ea3i li\u00ean t\u1ee5c thay \u0111\u1ed5i v\u00e0 th\u00edch nghi v\u1edbi xu th\u1ebf chung c\u1ee7a ng\u00e0nh FMCG. B\u1ea1n ph\u1ea3i th\u00e0nh th\u1ea1o c\u00e1c k\u1ef9 n\u0103ng ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3 v\u00e0 l\u00e0m vi\u1ec7c nh\u00f3m chuy\u00ean nghi\u1ec7p do \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh n\u00e0y.<\/span><\/p>\n

                              Kh\u00e1c v\u1edbi c\u00f4ng vi\u1ec7c l\u00e0m 8 ti\u1ebfng\/ng\u00e0y nh\u01b0 m\u00f4i tr\u01b0\u1eddng c\u00f4ng s\u1edf th\u00f4ng th\u01b0\u1eddng, c\u00f4ng vi\u1ec7c FMCG y\u00eau c\u1ea7u <\/span>nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng<\/span> ph\u1ea3i c\u00f3 gi\u1edd gi\u1ea5c linh ho\u1ea1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t ch\u1ec9 ti\u00eau doanh s\u1ed1 v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng ti\u00eau ch\u00ed l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

                              : <\/span>Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ea7n bi\u1ebft cho v\u1ecb tr\u00ed n\u00e0y<\/span><\/p>\n

                                \n<\/ul>\n

                                L\u00e0m vi\u1ec7c trong ng\u00e0nh FMCG, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i c\u00f3 t\u01b0 duy <\/span>kinh doanh<\/span> \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. M\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty kh\u00f4ng ch\u1ec9 l\u00e0 doanh s\u1ed1, m\u00e0 c\u00f2n l\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

                                \u0110\u1ed3ng th\u1eddi, t\u1ed1 ch\u1ea5t kinh doanh c\u1ea7n th\u1ec3 hi\u1ec7n \u1edf kh\u1ea3 n\u0103ng t\u01b0 v\u1ea5n v\u1ec1 s\u1ea3n ph\u1ea9m, x\u1eed l\u00fd v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng tin d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

                                \n

                                C\u00e1c k\u1ef9 n\u0103ng c\u1ea7n c\u00f3 \u0111\u1ec3 l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c FMCG (Ngu\u1ed3n: Internet)<\/span><\/em><\/p>\n

                                S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ng\u00e0nh Retail v\u00e0 ng\u00e0nh FMCG l\u00e0 g\u00ec?<\/strong><\/h2>\n

                                S\u1ef1 kh\u00e1c nhau l\u1edbn nh\u1ea5t gi\u1eefa ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) v\u00e0 ng\u00e0nh b\u00e1n l\u1ebb (<\/span>Retail<\/span>) ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. N\u1ebfu ng\u00e0nh <\/span>b\u00e1n l\u1ebb<\/span> t\u1eadp trung v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng th\u00ec FMCG t\u1eadp trung v\u00e0o c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i nh\u01b0 \u0111\u1ea1i l\u00fd ho\u1eb7c nh\u00e0 b\u00e1n l\u1ebb.<\/span><\/p>\n

                                N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, ng\u00e0nh b\u00e1n l\u1ebb l\u00e0 t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng ty\/c\u1eeda h\u00e0ng\/c\u00e1 nh\u00e2n b\u00e1n s\u1ea3n ph\u1ea9m cho ch\u00ednh kh\u00e1ch h\u00e0ng. Vi\u1ec7c \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng, website <\/span>th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span> ho\u1eb7c k\u00eanh b\u00e1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i. M\u1eb7t kh\u00e1c, FMCG s\u1ebd t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i l\u1edbn, \u0111\u1ec3 t\u1eeb \u0111\u00f3 cung c\u1ea5p m\u1ed9t l\u01b0\u1ee3ng h\u00e0ng l\u1edbn \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eb1m t\u0103ng th\u00eam \u0111\u1ed9 uy t\u00edn c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng \u0111\u1ed9 tin d\u00f9ng cho ng\u01b0\u1eddi mua.<\/span><\/p>\n

                                :<\/span> Ti\u1ec1m n\u0103ng v\u00e0 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c c\u00f9ng ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed <\/span><\/p>\n

                                <\/span><\/p>\n

                                N\u00e9t kh\u00e1c bi\u1ec7t gi\u1eefa FMCG v\u00e0 Retail (Ngu\u1ed3n: Internet)<\/span><\/em><\/p>\n

                                Top c\u00f4ng ty FMCG t\u1ea1i Vi\u1ec7t Nam<\/strong> <\/span><\/h2>\n

                                T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng ty FMCG n\u1ed5i ti\u1ebfng, c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m uy t\u00edn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/p>\n

                                Unilever<\/strong><\/h3>\n

                                Unilever ph\u00e1t tri\u1ec3n kinh doanh v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 \u0111\u1eb7t tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i S\u00e0i G\u00f2n v\u00e0o n\u0103m 1995. Unilever \u0111\u00e3 d\u1ea7n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf kinh doanh to\u00e0n c\u1ea7u c\u1ee7a m\u00ecnh v\u1edbi vi\u1ec7c t\u1eadp trung ph\u00e1t tri\u1ec3n kinh doanh k\u1ebft h\u1ee3p v\u1edbi b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 n\u00e2ng cao \u0111\u1eddi s\u1ed1ng con ng\u01b0\u1eddi.<\/span><\/p>\n

                                Unilever Vi\u1ec7t Nam l\u00e0 c\u00f4ng ty nhi\u1ec1u n\u0103m li\u00ean ti\u1ebfp n\u1eb1m trong Top 1 n\u01a1i l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t do t\u1ea1p ch\u00ed uy t\u00edn HR Asia x\u1ebfp h\u1ea1ng. C\u00f4ng ty c\u0169ng t\u1ea1o c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m cho g\u1ea7n 2.000 nh\u00e2n vi\u00ean tr\u1ebb nhi\u1ec7t huy\u1ebft, kh\u00f4ng ng\u1ea1i th\u1eed th\u00e1ch.<\/span><\/p>\n

                                Acecook<\/strong><\/h3>\n

                                V\u00e0o n\u0103m 1995, Acecook b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam. V\u1edbi g\u1ea7n 27 n\u0103m h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n, Acecook Vi\u1ec7t Nam \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng nhanh l\u1edbn nh\u1ea5t Vi\u1ec7t Nam v\u00e0 \u201cm\u0169i nh\u1ecdn\u201d l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0103n li\u1ec1n nh\u01b0 M\u00ec H\u1ea3o H\u1ea3o, M\u00ec \u0110\u1ec7 Nh\u1ea5t, M\u00ec \u00dd, Ph\u1edf \u0110\u1ec7 Nh\u1ea5t,… \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t tin d\u00f9ng.<\/span><\/p>\n

                                Masan Consumer Holdings<\/strong><\/h3>\n

                                Masan Consumer Holdings l\u00e0 m\u1ed9t trong c\u00e1c b\u1ed9 ph\u1eadn<\/span> kinh doanh<\/span> c\u1ee7a T\u1eadp \u0111o\u00e0n Masan, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2000, t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh t\u1ea1i Vi\u1ec7t Nam, bao g\u1ed3m th\u1ef1c ph\u1ea9m v\u00e0 th\u1ee9c u\u1ed1ng \u0111\u00f3ng chai.<\/span><\/p>\n

                                C\u00e1c c\u00f4ng ty con c\u1ee7a Masan Consumer Holdings bao g\u1ed3m Masan Consumer v\u00e0 Masan Brewery, chuy\u00ean s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n c\u00e1c nh\u00e3n hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Nam Ng\u01b0, Omachi, Vinacaf\u00e9,…trong \u0111\u00f3 Chin-su l\u00e0 ch\u1ee7 l\u1ef1c .<\/span><\/p>\n

                                Vinamilk<\/strong><\/h3>\n

                                Vinamilk \u0111\u1eb7t n\u1ec1n m\u00f3ng \u0111\u1ea7u ti\u00ean v\u1edbi ba nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t s\u1eefa: Th\u1ed1ng Nh\u1ea5t, Tr\u01b0\u1eddng Th\u1ecd, Dielac v\u00e0o n\u0103m 1976. Vinamilk hi\u1ec7n \u0111\u00e3 c\u00f3 m\u1eb7t t\u1ea1i h\u01a1n 60 qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5 v\u1edbi h\u01a1n 200 lo\u1ea1i s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: S\u1eefa t\u01b0\u01a1i Vinamilk, Th\u1ee9c \u0103n d\u1eb7m RiDielac, S\u1eefa \u0111\u1eb7c Ph\u01b0\u01a1ng Nam Sao, \u00d4ng Th\u1ecd,…<\/span><\/p>\n

                                Nestle<\/strong><\/h3>\n

                                Nestl\u00e9 th\u00e0nh l\u1eadp v\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam n\u0103m 1912 v\u00e0 ch\u00ednh th\u1ee9c \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng n\u0103m 1995. Tr\u1ea3i qua 27 n\u0103m, c\u00f4ng ty hi\u1ec7n s\u1edf h\u1eefu 6 nh\u00e0 m\u00e1y v\u00e0 g\u1ea7n 2.300 nh\u00e2n vi\u00ean tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc. <\/span><\/p>\n

                                Nestl\u00e9 c\u00f3 h\u01a1n 2.000 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i 190 qu\u1ed1c gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Ngo\u00e0i t\u00f4n ch\u1ec9 n\u00e2ng cao \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f4ng ty \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed5i ti\u1ebfng nh\u01b0: k\u1eb9o KitKat, s\u1eefa MILO, c\u00e0 ph\u00ea Nescaf\u00e9, n\u01b0\u1edbc su\u1ed1i \u0111\u00f3ng chai Lavie,\u2026<\/span><\/p>\n

                                <\/span><\/p>\n

                                Top 5 c\u00f4ng ty FMCG h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam (Ngu\u1ed3n: Internet)<\/span><\/em><\/p>\n

                                \u0110\u1ec3 \u1ee9ng tuy\u1ec3n v\u00e0o c\u00e1c c\u00f4ng ty FMCG t\u1ea1i Vi\u1ec7t Nam c\u1ea7n \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u g\u00ec?<\/strong><\/h2>\n

                                Khi b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m c\u00e1c c\u00f4ng vi\u1ec7c trong ng\u00e0nh FMCG t\u1ea1i Vi\u1ec7t Nam, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n \u0111\u00e1p \u1ee9ng nh\u1eefng y\u00eau c\u1ea7u sau:<\/span><\/p>\n

                                T\u00ednh s\u00e1ng t\u1ea1o<\/strong><\/h3>\n

                                S\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng quan tr\u1ecdng v\u00ec n\u00f3 cho ph\u00e9p b\u1ea1n d\u1ec5 ti\u1ebfp thu c\u00e1c xu h\u01b0\u1edbng m\u1edbi h\u01a1n. B\u1ea1n ph\u1ea3i s\u00e1ng t\u1ea1o \u0111\u1ec3 theo k\u1ecbp xu h\u01b0\u1edbng v\u00e0 \u201cbi\u1ebfn h\u00f3a\u201d ch\u00fang n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7. T\u1eeb \u0111\u00f3, c\u00e1c c\u00f4ng ty s\u1ebd c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ecb ph\u1ea7n h\u01a1n.<\/span><\/p>\n

                                : <\/span><\/p>\n

                                4 b\u01b0\u1edbc th\u00fac \u0111\u1ea9y s\u1ef1 s\u00e1ng t\u1ea1o n\u01a1i l\u00e0m vi\u1ec7c<\/span><\/p>\n

                                Kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft th\u00f4ng tin nhanh<\/strong><\/h3>\n

                                Nh\u1ea1y b\u00e9n khi thu th\u1eadp th\u00f4ng tin l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00ec n\u00f3 s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd v\u1ea1ch ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh, truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

                                \u0110\u1ea7u \u00f3c linh ho\u1ea1t, nh\u1ea1y b\u00e9n<\/strong><\/h3>\n

                                B\u1ea5t k\u1ec3 l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c hay ng\u00e0nh ngh\u1ec1 n\u00e0o, th\u00ec vi\u1ec7c c\u00f3 m\u1ed9t \u0111\u1ea7u \u00f3c nh\u1ea1y b\u00e9n s\u1ebd gi\u00fap \u00edch cho b\u1ea1n. Trong \u0111\u00f3, n\u1eafm b\u1eaft ki\u1ebfn th\u1ee9c t\u1eeb s\u00e1ch v\u1edf hay t\u1eeb ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf l\u00e0 b\u00e0i h\u1ecdc v\u1ec1 t\u00ednh linh ho\u1ea1t.<\/span><\/p>\n

                                V\u00ed d\u1ee5, b\u1ea1n \u0111\u1ecdc b\u00e1o c\u00e1o h\u00e0ng n\u0103m c\u1ee7a m\u1ed9t c\u00f4ng ty v\u00e0 ph\u00e1t hi\u1ec7n ra nh\u1eefng c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c b\u1eb1ng \u0111\u1ea7u \u00f3c nh\u1ea1y b\u00e9n c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ho\u1ea1ch \u0111\u1ecbnh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p gi\u00fap c\u00f4ng ty ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.<\/span><\/p>\n

                                : <\/span>Qu\u1ea3n l\u00fd l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c th\u00f4ng tin quan tr\u1ecdng v\u1ec1 c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd<\/span><\/p>\n

                                \n

                                Nh\u1eefng y\u00eau c\u1ea7u c\u1ea7n c\u00f3 \u1edf m\u1ed9t nh\u00e2n vi\u00ean FMCG (Ngu\u1ed3n: Internet)<\/span><\/em><\/p>\n

                                Tuy\u1ec3n d\u1ee5ng vi\u1ec7c l\u00e0m ng\u00e0nh FMCG t\u1ea1i Masterskills<\/strong><\/h2>\n

                                Ng\u00e0nh FMCG \u0111ang d\u1ea7n ph\u1ed5 bi\u1ebfn trong th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t t\u1ea1i website Masterskills, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed FMCG \u1ed5n \u0111\u1ecbnh t\u1ea1i c\u00e1c c\u00f4ng ty n\u1ed5i ti\u1ebfng trong n\u01b0\u1edbc v\u00e0 \u1edf n\u01b0\u1edbc ngo\u00e0i. \u1ede website Masterskills, m\u1ed9t s\u1ed1 c\u00f4ng ty \u0111ang tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 cho ng\u00e0nh FMCG c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: <\/span>CJ Foods Vietnam<\/span>, <\/span>C\u00f4ng ty TNHH Bia CARLSBERG Vi\u1ec7t Nam<\/span>, <\/span>C\u00f4ng ty TNHH Food Empire Singapore FES (VietNam)<\/span>, <\/span>C\u00f4ng Ty C\u1ed5 Ph\u1ea7n Diana Unicharm<\/span>,…<\/span><\/p>\n

                                D\u1ef1a v\u00e0o th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng \u0111ang t\u1ed3n t\u1ea1i r\u1ea5t nhi\u1ec1u s\u1ef1 c\u1ea1nh tranh, ch\u00ednh v\u00ec v\u1eady m\u1ee9c l\u01b0\u01a1ng c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3 t\u00f9y theo n\u0103ng l\u1ef1c c\u1ee7a b\u1ea1n.<\/span><\/p>\n

                                \n

                                Tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 l\u00e0m ng\u00e0nh FMCG t\u1ea1i Masterskills(Ngu\u1ed3n: Internet)<\/span><\/em><\/p>\n

                                B\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 mang \u0111\u1ebfn cho b\u1ea1n \u0111\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c t\u1ed5ng quan v\u1ec1 ng\u00e0nh FMCG t\u1eeb vi\u1ec7c \u201cgi\u1ea3i m\u00e3\u201d kh\u00e1i ni\u1ec7m FMCG l\u00e0 ng\u00e0nh g\u00ec, c\u00e1c y\u00eau c\u1ea7u v\u1ec1 k\u1ef9 n\u0103ng \u1ee9ng vi\u00ean c\u1ea7n c\u00f3,…\u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 nhi\u1ec1u ng\u00e0nh ngh\u1ec1 kh\u00e1c v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m, m\u1eddi b\u1ea1n \u0111\u1ebfn v\u1edbi Masterskills tr\u1ea3i nghi\u1ec7m. <\/span><\/em><\/p>\n

                                Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 ng\u00e0nh FMCG<\/strong><\/h2>\n
                                \n
                                \n

                                1. FMCG l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb g\u00ec?<\/strong><\/h3>\n
                                \n
                                \n

                                FMCG l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m Fast Moving Consumer Goods. Theo ngh\u0129a ti\u1ebfng Vi\u1ec7t, FMCG \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

                                \n

                                2. C\u00e1c c\u00f4ng ty FMCG l\u1edbn tr\u00ean th\u1ebf gi\u1edbi?<\/strong><\/h3>\n
                                \n
                                \n

                                C\u00e1c c\u00f4ng ty FMCG l\u1edbn tr\u00ean th\u1ebf gi\u1edbi c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: Johnson & Johnson, Procter & Gamble, Anheuser-Busch InBev, L”Or\u00e9al, Est\u00e9e Lauder, Colgate-Palmolive,…<\/p>\n

                                Top t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

                                t\u00ecm vi\u1ec7c l\u00e0m\u00a0|\u00a0<\/strong>Vi\u1ec7c l\u00e0m part time H\u00e0 N\u1ed9i\u00a0|\u00a0<\/strong>Vi\u1ec7c l\u00e0m th\u00eam t\u1ea1i H\u00e0 N\u1ed9i\u00a0|\u00a0<\/strong>Vi\u1ec7c l\u00e0m Qu\u1eadn 5<\/strong><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

                                Khi n\u00f3i \u0111\u1ebfn c\u00e1c t\u1eadp \u0111o\u00e0n n\u1ed5i ti\u1ebfng nh\u01b0 Unilever, P&G, Pepsico, Cocacola,…c\u00e1c doanh nghi\u1ec7p n\u00e0y s\u1ebd th\u01b0\u1eddng xuy\u00ean tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 cho c\u00e1c v\u1ecb tr\u00ed thu\u1ed9c ng\u00e0nh FMCG. V\u1eady FMCG l\u00e0 g\u00ec? Nh\u1eefng k\u1ef9 n\u0103ng n\u00e0o c\u1ea7n thi\u1ebft trong l\u0129nh v\u1ef1c FMCG? V\u00e0 FMCG c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[431],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/19774"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=19774"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/19774\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=19774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=19774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=19774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}