{"id":20817,"date":"2023-12-06T02:04:32","date_gmt":"2023-12-06T02:04:32","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4-thu-thach-khi-phan-tich-du-lieu-marketing-va-cach-xu-ly.html"},"modified":"2023-12-22T04:53:02","modified_gmt":"2023-12-21T21:53:02","slug":"4-thu-thach-khi-phan-tich-du-lieu-marketing-va-cach-xu-ly","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-thu-thach-khi-phan-tich-du-lieu-marketing-va-cach-xu-ly.html","title":{"rendered":"4 th\u1eed th\u00e1ch khi ph\u00e2n t\u00edch d\u1eef li\u1ec7u Marketing v\u00e0 c\u00e1ch x\u1eed l\u00fd"},"content":{"rendered":"
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Ph\u00e2n t\u00edch d\u1eef li\u1ec7u Marketing<\/strong> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u1ea3 n\u0103ng thu th\u1eadp th\u00f4ng tin, ph\u00e2n t\u00edch, r\u00fat ra k\u1ebft lu\u1eadn v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3. L\u00e0 m\u1ed9t nh\u00e2n vi\u00ean marketing, c\u00f3 th\u1ec3 hi\u1ec3u v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 nghi\u1ec7p th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a ph\u00e2n t\u00edch d\u1eef li\u1ec7u Marketing<\/strong><\/p>\n

T\u1ea1o ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

\u00a0\u00a0<\/p>\n

Hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ee7a b\u1ea1n l\u00e0 ai v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd theo c\u00e1ch t\u1ed1t h\u01a1n l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb. Khi ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean truy c\u1eadp trang web qua Google Analytics, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng.<\/p>\n

B\u1eb1ng c\u00e1ch hi\u1ec3u d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ki\u1ec3u kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111ang giao d\u1ecbch v\u00e0 m\u1ed9t khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf v\u00e0 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m theo c\u00e1ch thu h\u00fat h\u1ecd \u0111\u1ed3ng th\u1eddi t\u00f9y ch\u1ec9nh h\u00ecnh th\u1ee9c v\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t. \u00a0<\/p>\n

Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch th\u00edch h\u1ee3p<\/strong><\/p>\n

T\u1ed5ng ng\u00e2n s\u00e1ch marketing s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho nhi\u1ec1u danh m\u1ee5c kh\u00e1c nhau, d\u00f9 l\u00e0 c\u00f4ng ty t\u1ef1 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00e1c nhau hay s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 thu\u00ea ngo\u00e0i. V\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a ph\u00e2n t\u00edch d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0o c\u00f3 ti\u1ec1m n\u0103ng thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 c\u00e2n nh\u1eafc t\u00e1i c\u1ea5u tr\u00fac ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p.<\/p>\n

N\u1ebfu hi\u1ec3u \u0111\u00fang n\u01a1i \u0111\u1ec3 t\u1eadp trung ti\u1ebfp th\u1ecb, c\u00f4ng ty s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi h\u01a1n v\u00e0 ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

D\u1eef li\u1ec7u c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn h\u1ecd theo m\u1ed9t c\u00e1ch ri\u00eang khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh quan tr\u1ecdng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb. B\u1ea1n c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u h\u1ed3 s\u01a1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra m\u1ed9t g\u00f3i s\u1ea3n ph\u1ea9m c\u00e1 nh\u00e2n m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 t\u1eeb ch\u1ed1i. Nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n n\u00e0y lu\u00f4n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao, l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd qu\u1ea3ng b\u00e1 r\u1ed9ng r\u00e3i v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty.<\/p>\n

Ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n<\/strong><\/p>\n

M\u1ecdi c\u00f4ng ty \u0111\u1ec1u c\u00f3 h\u00e0ng t\u1ef7 ho\u1eb7c h\u00e0ng ngh\u00ecn t\u1ef7 d\u1eef li\u1ec7u. Tuy nhi\u00ean, m\u1ed9t khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh th\u00f4ng tin c\u00f3 \u00fd ngh\u0129a v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a ph\u00e2n t\u00edch th\u1ed1ng k\u00ea, n\u00f3 s\u1ebd gi\u00fap b\u1ea1n ra quy\u1ebft \u0111\u1ecbnh d\u1ec5 d\u00e0ng h\u01a1n. Ch\u1eb3ng h\u1ea1n, khi c\u00f3 th\u1ec3 quan s\u00e1t th\u1ea5y xu h\u01b0\u1edbng ho\u1eb7c s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed9t ch\u00ednh s\u00e1ch m\u1edbi c\u1ee7a c\u00f4ng ty, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra k\u1ebft lu\u1eadn nhanh ch\u00f3ng v\u00e0 \u0111\u01b0a ra c\u00e1c b\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n ngay l\u1eadp t\u1ee9c.<\/p>\n

\u201c\u0110\u01b0\u1ee3c trang b\u1ecb d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch ph\u00f9 h\u1ee3p, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u00fang n\u01a1i, v\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a th\u00fa v\u1ecb nh\u1ea5t.\u201d<\/strong><\/em><\/p>\n<\/p>\n

Th\u1eed th\u00e1ch trong vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong><\/p>\n

Kh\u00f4ng c\u00f3 l\u01b0\u1ee3ng d\u1eef li\u1ec7u n\u00e0o c\u00f3 th\u1ec3 gi\u00fap \u00edch cho doanh nghi\u1ec7p tr\u1eeb khi n\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch. Tuy nhi\u00ean, c\u00e1c th\u00e1ch th\u1ee9c v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u Marketing lu\u00f4n t\u1ed3n t\u1ea1i v\u00e0 c\u00f3 th\u1ec3 kh\u00f3 tr\u00e1nh ngay t\u1eeb \u0111\u1ea7u. H\u00e3y c\u00f9ng xem \u0111\u00f3 l\u00e0 g\u00ec v\u00e0 c\u00e1ch \u0111\u1ec3 kh\u1eafc ph\u1ee5c nh\u00e9. \u00a0<\/p>\n<\/p>\n

Kh\u00f4ng bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u<\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb l\u00e0 kh\u00f4ng bi\u1ebft c\u00e1ch \u0111\u1ecdc c\u0169ng nh\u01b0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Nhi\u1ec1u nh\u00e2n vi\u00ean ti\u1ebfp th\u1ecb c\u00f3 s\u1ed1 li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi m\u1edf email, nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o\u2026 nh\u01b0ng kh\u00f4ng th\u1ec3 n\u1eafm b\u1eaft gi\u00e1 tr\u1ecb ch\u00ednh x\u00e1c c\u1ee7a t\u1eebng d\u1eef li\u1ec7u v\u00e0 c\u00e1ch n\u00f3 \u0111\u00f3ng g\u00f3p v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, n\u1ed7 l\u1ef1c ph\u1ed1i h\u1ee3p l\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u. B\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p c\u00f3 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng ngh\u1ec7 nh\u01b0 nh\u00f3m c\u00f4ng ngh\u1ec7 th\u00f4ng tin. M\u1ed9t khi c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c h\u00e0i h\u00f2a c\u00f9ng nhau, b\u1ea1n s\u1ebd th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng trong s\u1ee9 m\u1ec7nh thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/p>\n

Qu\u00e1 t\u1ea3i d\u1eef li\u1ec7u<\/strong><\/p>\n

L\u00e0 m\u1ed9t nh\u00e2n vi\u00ean marketing, b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng thu th\u1eadp c\u00e0ng nhi\u1ec1u d\u1eef li\u1ec7u, b\u1ea1n s\u1ebd c\u00e0ng bi\u1ebft r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, \u0111i\u1ec1u tr\u1edb tr\u00eau l\u00e0 khi c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u trong tay, b\u1ea1n s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n khi bi\u1ebfn t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u n\u00e0y th\u00e0nh th\u00f4ng tin chi ti\u1ebft c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng v\u00e0 th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 kinh doanh. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0a ra k\u1ebft lu\u1eadn n\u00e0o v\u1ec1 h\u00e0nh vi mua h\u00e0ng.<\/p>\n

Thay v\u00ec thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 sau \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh ph\u1ea3i l\u00e0m g\u00ec v\u1edbi n\u00f3, t\u1ed1t h\u01a1n h\u1ebft l\u00e0 n\u00ean hi\u1ec3u m\u1ee5c ti\u00eau \u0111\u1eb1ng sau vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u \u0111\u00f3. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u n\u00e0y ngay t\u1eeb \u0111\u1ea7u, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 v\u00e0 t\u1eadp trung h\u01a1n.<\/p>\n

Thi\u1ebfu d\u1eef li\u1ec7u quan tr\u1ecdng<\/strong><\/p>\n

V\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng d\u1eef li\u1ec7u d\u1ed3i d\u00e0o \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 thi\u1ebfu c\u00e1c th\u00f4ng tin quan tr\u1ecdng, d\u1eabn \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch kh\u00f4ng ch\u00ednh x\u00e1c. R\u1ea5t may, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng v\u01b0\u1ee3t qua. H\u00e3y x\u00e1c \u0111\u1ecbnh lo\u1ea1i d\u1eef li\u1ec7u b\u1ea1n kh\u00f4ng th\u1ec3 theo d\u00f5i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u1ed1ng v\u00e0 tr\u1ef1c tuy\u1ebfn, sau \u0111\u00f3 nghi\u00ean c\u1ee9u c\u00e1c c\u00f4ng c\u1ee5 ho\u1eb7c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn h\u01a1n v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o ch\u00fang \u0111\u1ec3 gi\u00fap kh\u1eafc ph\u1ee5c l\u1ed7 h\u1ecfng.<\/p>\n

X\u00e1c \u0111\u1ecbnh c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t<\/strong><\/p>\n

C\u00f3 h\u00e0ng tr\u0103m c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng t\u1ea1o ra m\u1ed9t th\u00e1ch th\u1ee9c kh\u00e1c: l\u00e0m sao \u0111\u1ec3 ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n

Kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 v\u00ec m\u1ecdi c\u00f4ng c\u1ee5 \u0111\u1ec1u c\u00f3 c\u00e1c t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o ri\u00eang \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u kh\u00e1c nhau c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Do \u0111\u00f3, c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb, nhu c\u1ea7u v\u00e0 ng\u00e2n s\u00e1ch \u0111\u1ec3 gi\u00fap thu h\u1eb9p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u Marketing m\u00e0 b\u1ea1n c\u1ea7n. Ngo\u00e0i ra, c\u0169ng c\u1ea7n xem x\u00e9t kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng th\u00edch c\u00f3 th\u1ec3 gi\u00fap th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3, nhanh h\u01a1n v\u00e0 t\u1ed1t h\u01a1n.<\/p>\n

Hu\u1ef3nh Tr\u00e2m<\/strong><\/p>\n

\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u Marketing<\/strong> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u1ea3 n\u0103ng thu th\u1eadp th\u00f4ng tin, ph\u00e2n t\u00edch, r\u00fat ra k\u1ebft lu\u1eadn v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3. L\u00e0 m\u1ed9t nh\u00e2n vi\u00ean marketing, c\u00f3 th\u1ec3 hi\u1ec3u v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 nghi\u1ec7p th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[428],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/20817"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=20817"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/20817\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=20817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=20817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=20817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}