{"id":21396,"date":"2023-12-06T02:41:09","date_gmt":"2023-12-06T02:41:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/sales-pitch-la-gi-dieu-nen-va-khong-nen-khi-tao-sales-pitch.html"},"modified":"2023-12-22T04:54:54","modified_gmt":"2023-12-21T21:54:54","slug":"sales-pitch-la-gi-dieu-nen-va-khong-nen-khi-tao-sales-pitch","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/sales-pitch-la-gi-dieu-nen-va-khong-nen-khi-tao-sales-pitch.html","title":{"rendered":"Sales pitch l\u00e0 g\u00ec? \u0110i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean khi t\u1ea1o sales pitch"},"content":{"rendered":"
\n
<\/figure>\n

V\u1edbi nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c kinh doanh, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng\u2026 th\u00ec Sales pitch l\u00e0 g\u00ec kh\u00f4ng c\u00f2n xa l\u1ea1 b\u1edfi v\u00ec ch\u00ednh h\u1ecd s\u1ebd ph\u1ea3i \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c Sales pitch \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u01b0ng b\u1ea1n \u0111\u00e3 hi\u1ec3u sales pitch l\u00e0 g\u00ec?<\/p>\n

Sales l\u00e0 g\u00ec? \u00a0<\/strong><\/span><\/h2>\n

Sales \u2013 b\u00e1n h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00e0 m\u1ed9t doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

Pitch l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

Trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng v\u00e0 marketing, pitch c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3ng b\u00e1, gi\u1edbi thi\u1ec7u, thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

Sales pitch l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

L\u00e0 s\u1ef1 k\u1ebft h\u1ee3p hai \u0111\u1ecbnh ngh\u0129a tr\u00ean sales pitch l\u00e0 c\u00e1c th\u1ee7 thu\u1eadt, k\u1ef9 n\u0103ng ch\u00e0o h\u00e0ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

Sales pitch c\u00f2n g\u1ecdi l\u00e0 ch\u00e0o h\u00e0ng l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef kinh t\u1ebf t\u00e0i ch\u00ednh trong l\u0129nh v\u1ef1c kinh doanh, b\u00e1n h\u00e0ng ch\u1ec9 v\u1ec1 c\u00e1ch th\u1ee9c, k\u1ef9 n\u0103ng \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m, k\u1ebft qu\u1ea3 l\u00e0 h\u1ecd \u0111\u1ed3ng \u00fd mua s\u1ea3n ph\u1ea9m.<\/p>\n

Khi b\u1ea1n mu\u1ed1n b\u00e1n m\u1ed9t m\u1eb7t h\u00e0ng, s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5, l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng b\u1ea1n c\u1ea7n c\u00f3 k\u1ef9 n\u0103ng tr\u00ecnh b\u00e0y, gi\u1edbi thi\u1ec7u v\u00e0 thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi, \u0111\u1eb7c bi\u1ec7t \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi tung ra th\u1ecb tr\u01b0\u1eddng ho\u1eb7c m\u1ed9t s\u1ea3n ph\u1ea9m quen thu\u1ed9c nh\u01b0ng \u0111\u01b0\u1ee3c b\u00e1n \u1edf th\u1ecb tr\u01b0\u1eddng m\u1edbi. M\u1ed9t s\u1ea3n ph\u1ea9m s\u1ebd kh\u00f3 \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 nhi\u1ec1u ho\u1eb7c \u0111\u1ebfn tay nhi\u1ec1u kh\u00e1ch h\u00e0ng n\u1ebfu nh\u01b0 thi\u1ebfu ho\u1ea1t \u0111\u1ed9ng sales pitch.<\/p>\n

\n

\u201cSales pitch l\u00e0 k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng m\u00e0 m\u1ee5c ti\u00eau c\u1ee7a n\u00f3 l\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi kh\u00e1c mua ho\u1eb7c t\u00ecm ki\u1ebfm ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n

5 ki\u1ec3u ch\u00e0o h\u00e0ng kh\u00e1c nhau m\u00e0 m\u1ecdi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng n\u00ean bi\u1ebft<\/strong><\/span><\/h2>\n

B\u00e0i ph\u00e1t bi\u1ec3u ng\u1eafn g\u1ecdn \u2013 Elevator Pitch \u2013 Qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng ng\u1eafn g\u1ecdn l\u00e0 m\u1ed9t d\u1ea1ng thuy\u1ebft tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c n\u00e9n trong \u0111\u00f3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u1ea3i gi\u1ea3i th\u00edch b\u1ea3n ch\u1ea5t, l\u1ee3i \u00edch v\u00e0 gi\u1ea3i ph\u00e1p m\u00e0 doanh nghi\u1ec7p c\u1ee7a h\u1ecd cung c\u1ea5p trong v\u00f2ng d\u01b0\u1edbi 60 gi\u00e2y ho\u1eb7c \u00edt h\u01a1n \u2013 do \u0111\u00f3 c\u00f3 t\u00ean nh\u01b0 v\u1eady.<\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y ng\u1eafn g\u1ecdn v\u00e0 ch\u00ednh x\u00e1c nh\u1eefng g\u00ec b\u1ea1n l\u00e0m, t\u1ea1i sao n\u00f3 quan tr\u1ecdng v\u00e0 t\u1ea1i sao kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00ean quan t\u00e2m, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 n\u00f3i v\u1ec1 c\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3 trong ph\u1ea7n c\u00f2n l\u1ea1i ti\u1ebfp theo c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n

Ch\u00e0o h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i<\/strong><\/p>\n

Qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i r\u1ea5t kh\u00e1c v\u1edbi ch\u00e0o h\u00e0ng tr\u1ef1c ti\u1ebfp. V\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i, b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc r\u1eb1ng b\u1ea1n c\u00f3 \u00edt th\u1eddi gian h\u01a1n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 h\u1ecd th\u01b0\u1eddng \u00edt ti\u1ebfp nh\u1eadn c\u00e1c cu\u1ed9c g\u1ecdi \u2013 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/p>\n

Nh\u00ecn chung, k\u1ecbch b\u1ea3n b\u00e1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i c\u00f3 s\u00e1u ph\u1ea7n kh\u00e1c nhau, quan tr\u1ecdng nh\u01b0 nhau m\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u00fang \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, bao g\u1ed3m: gi\u1edbi thi\u1ec7u b\u1ea3n th\u00e2n, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, t\u1ea1o d\u1ef1ng uy t\u00edn (t\u1ea1i sao h\u1ecd n\u00ean l\u1eafng nghe b\u1ea1n), \u0111\u01b0a ra \u0111\u1ec1 ngh\u1ecb c\u1ee7a b\u1ea1n, \u0111\u01b0a ra cam k\u1ebft, k\u1ebft th\u00fac cu\u1ed9c g\u1ecdi.<\/p>\n

Ch\u00e0o h\u00e0ng qua email<\/strong><\/p>\n

C\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng lu\u00f4n \u01b0u ti\u00ean th\u1eddi gian c\u1ee7a h\u1ecd, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi n\u00f3i \u0111\u1ebfn email. M\u1ed9t nh\u00e2n vi\u00ean trung b\u00ecnh nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 100 email m\u1ed7i ng\u00e0y, v\u00ec v\u1eady n\u1ebfu b\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng qua email c\u1ee7a m\u00ecnh th\u00e0nh c\u00f4ng, b\u1ea1n ph\u1ea3i nghi\u00eam t\u00fac khi b\u1eaft \u0111\u1ea7u.<\/p>\n

B\u1ea1n c\u00f3 r\u1ea5t \u00edt th\u1eddi gian \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i. Thay v\u00ec li\u1ec7t k\u00ea h\u00e0ng tri\u1ec7u thu\u1ed9c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 \u2013 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 l\u00fd do \u0111\u1ec3 l\u01b0\u1edbt qua email c\u1ee7a b\u1ea1n, h\u00e3y cho h\u1ecd bi\u1ebft c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb ho\u1eb7c \u0111i\u1ec1u g\u00ec \u1edf b\u1ea1n khi\u1ebfn h\u1ecd tr\u1edf n\u00ean ho\u00e0n h\u1ea3o h\u01a1n.<\/p>\n

H\u00e3y xem d\u00f2ng ti\u00eau \u0111\u1ec1 v\u00e0 m\u1eabu ch\u00e0o h\u00e0ng qua email b\u00ean d\u01b0\u1edbi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u:<\/p>\n

Ti\u00eau \u0111\u1ec1: [T\u00ean kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng], c\u1ea7n tr\u1ee3 gi\u00fap v\u1edbi [th\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3]?<\/p>\n

Xin ch\u00e0o (T\u00ean kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng)!<\/p>\n

B\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u1edbi (v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3) t\u1ea1i (t\u00ean c\u00f4ng ty)?<\/p>\n

T\u00f4i bi\u1ebft khi l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c c\u00f4ng ty gi\u1ed1ng nh\u01b0 c\u00f4ng ty c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 (\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a kh\u00e1ch h\u00e0ng).<\/p>\n

T\u00f4i c\u00f3 m\u1ed9t v\u00e0i \u00fd ki\u1ebfn \u200b\u200bc\u00f3 th\u1ec3 h\u1eefu \u00edch \u2013 ch\u00fang ta c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp th\u1eddi gian \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y kh\u00f4ng?<\/p>\n

(Ch\u1eef k\u00fd c\u1ee7a b\u1ea1n)<\/p>\n

T\u00e1i b\u00fat: Trong th\u1eddi gian ch\u1edd \u0111\u1ee3i, h\u00e3y xem c\u00e1c t\u00e0i li\u1ec7u m\u00e0 t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\n

Ch\u00e0o h\u00e0ng qua video<\/strong><\/p>\n

Ch\u00e0o h\u00e0ng qua video l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c trang \u0111\u00edch s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a trang web c\u1ee7a b\u1ea1n. B\u1eaft \u0111\u1ea7u t\u1ea1o Qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng b\u00e1n h\u00e0ng video 60 gi\u00e2y c\u1ee7a b\u1ea1n v\u1edbi m\u1eabu v\u00e0 c\u00f4ng th\u1ee9c b\u00ean d\u01b0\u1edbi:<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi minh h\u1ecda s\u1ef1 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ngh\u0129 \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p cho nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n<\/p>\n

Ch\u00e0o h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/p>\n

\u0110\u01b0a m\u1ed9t c\u00e2u chuy\u1ec7n l\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 t\u1ed5ng h\u1ee3p th\u00f4ng tin v\u00e0 g\u1eedi n\u00f3 \u0111\u1ebfn t\u1eebng \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 trong c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. Thay v\u00e0o \u0111\u00f3 l\u00e0 t\u00ecm ki\u1ebfm ng\u01b0\u1eddi c\u00f3 m\u1ed1i quan t\u00e2m chung, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n theo c\u00e1ch \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m cao nh\u1ea5t.<\/p>\n

Nh\u1eefng \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean khi ch\u00e0o h\u00e0ng<\/strong><\/span><\/h2>\n

\u0110\u1ec3 ch\u00e0o h\u00e0ng hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n hi\u1ec3u sales pitch l\u00e0 g\u00ec v\u00e0 c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00ean c\u0169ng nh\u01b0 kh\u00f4ng n\u00ean l\u00e0m.<\/p>\n

M\u1ed9t qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng t\u1ed1t t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb v\u00e0 th\u00f4ng tin chi ti\u1ebft cho kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ch\u1ec9 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec1u n\u00ean l\u00e0m v\u00e0 kh\u00f4ng n\u00ean l\u00e0m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 \u0111\u00f3.<\/p>\n

Suy ngh\u0129 nh\u01b0 kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u t\u1ea1o qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng, h\u00e3y ngh\u0129 v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. H\u1ecd l\u00e0 ai? H\u1ecd c\u00f3 nhu c\u1ea7u g\u00ec khi\u1ebfn h\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? Ng\u00f4n ng\u1eef n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd? Khi b\u1ea1n c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, h\u00e3y t\u1ea1o m\u1ed9t k\u1ecbch b\u1ea3n qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng t\u1eadp trung tr\u1ef1c ti\u1ebfp v\u00e0o nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

N\u00ean:<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2013 \u0110\u01b0a ra m\u1ed9t v\u00e0i nhu c\u1ea7u c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Chia s\u1ebb l\u00fd do t\u1ea1i sao b\u1ea1n ngh\u0129 l\u00e0 nguy\u00ean nh\u00e2n s\u00e2u xa c\u1ee7a nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 h\u1ecd \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf v\u1ec1 kh\u00e1ch h\u00e0ng.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0110i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Kh\u00f4ng n\u00ean:<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 D\u00f9ng m\u1ed9t b\u1ea3n ch\u00e0o h\u00e0ng cho t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng;<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 S\u1eed d\u1ee5ng bi\u1ec7t ng\u1eef kinh doanh.<\/p>\n

B\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng l\u1ee3i \u00edch \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh l\u01b0\u1ee3ng<\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng sai l\u1ea7m l\u1edbn nh\u1ea5t m\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng m\u1eafc ph\u1ea3i khi x\u00e2y d\u1ef1ng m\u1ed9t b\u00e0i qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng l\u00e0 n\u00f3i v\u1ec1 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc ti\u00ean. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0 l\u1ee3i \u00edch c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i cho kh\u00e1ch h\u00e0ng v\u00e0 minh h\u1ecda c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n s\u1ebd c\u1ea3i thi\u1ec7n t\u00ecnh h\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

H\u00e3y n\u00f3i \u201cC\u00e1c c\u00f4ng ty v\u1eadn chuy\u1ec3n \u0111\u01b0\u1eddng d\u00e0i s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00f3ng g\u00f3i c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 gi\u1eef cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd kh\u00f4ng b\u1ecb h\u01b0 h\u1ecfng khi v\u1eadn chuy\u1ec3n\u201d thay v\u00ec \u201cBao b\u00ec c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng d\u1ec5 b\u1ecb h\u01b0 h\u1ecfng\u201d.<\/p>\n

S\u1eed d\u1ee5ng m\u1ed9t v\u00ed d\u1ee5 c\u1ee5 th\u1ec3<\/strong><\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng th\u1eddi gian \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 kh\u00e1 h\u1ea1n ch\u1ebf. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u t\u00e1c \u0111\u1ed9ng h\u01a1n b\u1eb1ng c\u00e1ch \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1. V\u1edbi c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3, b\u1ea1n \u0111ang cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng d\u1eef ki\u1ec7n ch\u1eafc ch\u1eafn v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e3 mang \u0111\u1ebfn trong qu\u00e1 kh\u1ee9. B\u1ea1n c\u1ea7n \u0111\u1ec3 h\u1ecd bi\u1ebft r\u1eb1ng \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi h\u1ecd n\u1ebfu h\u1ecd ch\u1ea5p nh\u1eadn mua \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

H\u00e3y n\u00f3i, \u201cC\u00f4ng ty [n\u00eau t\u00ean c\u00f4ng ty] \u0111\u00e3 s\u1eed d\u1ee5ng bao b\u00ec c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 v\u1eadn chuy\u1ec3n \u0111\u1ed3 c\u1ed5 b\u1eb1ng th\u1ee7y tinh, v\u00e0 h\u1ecd \u0111\u00e3 gi\u1ea3m t\u1ef7 l\u1ec7 h\u00e0ng b\u1ecb h\u01b0 h\u1ecfng xu\u1ed1ng 80%\u201d thay v\u00ec \u201cC\u00f4ng ty ch\u00fang t\u00f4i cung c\u1ea5p bao b\u00ec ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u00e1ng tin c\u1eady nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng\u201d (\u0110\u00e2y l\u00e0 th\u00f4ng tin v\u00f4 c\u0103n c\u1ee9.)<\/p>\n

\u0110\u01b0a ra c\u00e1c c\u00e2u h\u1ecfi c\u00f3 li\u00ean quan<\/strong><\/p>\n

\u0110\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y, l\u1eddi ch\u00e0o h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u00e3 g\u00e2y ra m\u1ed9t s\u1ed1 h\u1ee9ng th\u00fa cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 khi\u1ebfn h\u1ecd b\u1eaft \u0111\u1ea7u t\u1ef1 h\u1ecfi l\u00e0m th\u1ebf n\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd. H\u00e3y \u0111\u01b0a ra m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi \u0111\u1ec3 gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 th\u00eam nhu c\u1ea7u c\u1ee7a h\u1ecd. Ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

\u201cGi\u1ea3i ph\u00e1p hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec v\u00e0 n\u00f3 c\u00f3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 kh\u00f4ng?\u201d<\/p>\n

\u201cC\u00f4ng ty g\u1eb7p kh\u00f3 kh\u0103n g\u00ec khi \u00e1p d\u1ee5ng gi\u1ea3i ph\u00e1p hi\u1ec7n t\u1ea1i kh\u00f4ng?\u201d<\/p>\n

\u0110\u1eebng h\u1ecfi, \u201cB\u1ea1n l\u00e0 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh trong c\u00f4ng ty, hay vai tr\u00f2 c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?\u201d b\u1edfi b\u1ea1n s\u1ebd chuy\u1ec3n \u0111\u1ebfn m\u1ed9t ch\u1ee7 \u0111\u1ec1 kh\u00f4ng li\u00ean quan.<\/p>\n

\u0110\u1eebng qu\u00ean l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/strong><\/p>\n

M\u1ed9t sai l\u1ea7m kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i khi t\u1ea1o qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng ho\u00e0n h\u1ea3o l\u00e0 t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o c\u00f9ng m\u1ed9t th\u1ee9, chi\u1ebfm nhi\u1ec1u th\u1eddi gian c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong qu\u00e1 tr\u00ecnh n\u00e0y. B\u1ea1n c\u1ea7n nhanh ch\u00f3ng k\u1ebft th\u00fac b\u1eb1ng m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec nh\u01b0 \u0111\u1eb7t l\u1ecbch h\u1eb9n c\u1ee7a cu\u1ed9c h\u1ecdp ti\u1ebfp theo, \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 ho\u1eb7c mua m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n

H\u00e3y n\u00f3i r\u00f5 r\u1eb1ng b\u1ea1n mu\u1ed1n l\u00ean l\u1ecbch tr\u00ecnh di\u1ec5n th\u1eed, \u0111\u1eb7t l\u1ecbch t\u01b0 v\u1ea5n, d\u00f9ng th\u1eed\u2026 \u0110\u1eebng gi\u1ea3 s\u1eed r\u1eb1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd t\u00ecm ra nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n h\u1ecd l\u00e0m. \u0110i\u1ec1u n\u00e0y l\u00e0m m\u1ea5t \u0111i to\u00e0n b\u1ed9 m\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c ch\u00e0o h\u00e0ng.<\/p>\n

\u0110\u1eebng b\u1ecf qua vi\u1ec7c bao g\u1ed3m m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp theo<\/strong><\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp theo trong qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh, nhi\u1ec1u c\u01a1 h\u1ed9i c\u00f3 th\u1ec3 b\u1ecb v\u00f4 t\u00ecnh b\u1ecf qua v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u.<\/p>\n

H\u00e3y l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng kh\u00f4ng di\u1ec5n ra nh\u01b0 k\u1ebf ho\u1ea1ch v\u00e0 theo d\u00f5i nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 t\u1eeb ch\u1ed1i b\u1ea1n trong l\u1ea7n \u0111\u1ea7u ti\u00ean. \u0110\u1eebng qu\u00ean ki\u1ec3m tra email th\u01b0\u1eddng xuy\u00ean b\u1edfi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 \u0111\u00e3 suy ngh\u0129 k\u1ef9 v\u00e0 mu\u1ed1n c\u00f3 cu\u1ed9c h\u1eb9n th\u1ee9 hai.<\/p>\n

Qua nh\u1eefng chia s\u1ebb tr\u00ean \u0111\u00e2y, ch\u1eafc ch\u1eafn b\u1ea1n \u0111\u00e3 hi\u1ec3u Sales pitch l\u00e0 g\u00ec r\u1ed3i ph\u1ea3i kh\u00f4ng. Hi v\u1ecdng b\u1ea1n \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin h\u1eefu \u00edch.<\/p>\n

\u0110\u1eb7ng H\u1ea3o<\/strong><\/p>\n

\u00a0<\/p>\n

<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c kinh doanh, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng\u2026 th\u00ec Sales pitch l\u00e0 g\u00ec kh\u00f4ng c\u00f2n xa l\u1ea1 b\u1edfi v\u00ec ch\u00ednh h\u1ecd s\u1ebd ph\u1ea3i \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c Sales pitch \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u01b0ng b\u1ea1n \u0111\u00e3 hi\u1ec3u sales pitch l\u00e0 g\u00ec?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21396"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=21396"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21396\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=21396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=21396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=21396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}