{"id":21454,"date":"2023-12-06T02:43:10","date_gmt":"2023-12-06T02:43:10","guid":{"rendered":"https:\/\/masterskills.org\/blog\/vertical-marketing-system-vms-la-gi-va-muc-dich-ra-doi.html"},"modified":"2023-12-06T02:43:10","modified_gmt":"2023-12-06T02:43:10","slug":"vertical-marketing-system-vms-la-gi-va-muc-dich-ra-doi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/vertical-marketing-system-vms-la-gi-va-muc-dich-ra-doi.html","title":{"rendered":"Vertical Marketing System VMS l\u00e0 g\u00ec v\u00e0 m\u1ee5c \u0111\u00edch ra \u0111\u1eddi?"},"content":{"rendered":"
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VMS l\u00e0 g\u00ec hay\u00a0l\u00e0 g\u00ec? VMS \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 h\u1ec7 th\u1ed1ng Marketing d\u1ecdc bao g\u1ed3m c\u00e1c \u0111\u1ed1i t\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ch\u00ednh nh\u01b0 nh\u00e0 s\u1ea3n xu\u1ea5t, \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e0 b\u00e1n l\u1ebb ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi nhau \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho d\u00f2ng ch\u1ea3y h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 th\u00f4ng su\u1ed1t t\u1eeb ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng.<\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a h\u1ec7 th\u1ed1ng Marketing d\u1ecdc VMS l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

Trong h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb th\u00f4ng th\u01b0\u1eddng, ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t, ng\u01b0\u1eddi b\u00e1n bu\u00f4n v\u00e0 ng\u01b0\u1eddi b\u00e1n l\u1ebb l\u00e0m vi\u1ec7c ri\u00eang bi\u1ec7t v\u1edbi m\u1ee5c \u0111\u00edch t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd ngay c\u1ea3 khi g\u00e2y \u1ed5n th\u1ea5t cho nhau. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn nh\u1eefng xung \u0111\u1ed9t kh\u00f4ng h\u1ed3i k\u1ebft gi\u1eefa c\u00e1c \u0111\u1ed1i t\u00e1c trong k\u00eanh d\u1eabn \u0111\u1ebfn l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p n\u00f3i chung \u00edt h\u01a1n<\/p>\n

\u0110\u1ec3 kh\u1eafc ph\u1ee5c nh\u1eefng xung \u0111\u1ed9t n\u00e0y, m\u1ed9t s\u1ed1 c\u00f4ng ty \u0111\u00e3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng m\u1ed9t h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb d\u1ecdc, trong \u0111\u00f3 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t, ng\u01b0\u1eddi b\u00e1n bu\u00f4n v\u00e0 ng\u01b0\u1eddi b\u00e1n l\u1ebb \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi nhau v\u00e0 c\u00f9ng l\u00e0m vi\u1ec7c \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau kinh doanh n\u00f3i chung. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn cho m\u1ed7i b\u00ean tham gia v\u00e0o k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n

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\u201cVMS \u2013 Vertical Marketing System l\u00e0 h\u1ec7 th\u1ed1ng m\u00e0 trong \u0111\u00f3 nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 b\u00e1n bu\u00f4n v\u00e0 nh\u00e0 b\u00e1n l\u1ebb l\u00e0m vi\u1ec7c c\u00f9ng nhau nh\u01b0 m\u1ed9t nh\u00f3m th\u1ed1ng nh\u1ea5t \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n

\u00a0<\/p>\n

C\u00e1c th\u00e0nh vi\u00ean c\u1ee7a h\u1ec7 th\u1ed1ng Marketing d\u1ecdc<\/strong><\/p>\n

Ba th\u00e0nh ph\u1ea7n c\u1ee7a h\u1ec7 th\u1ed1ng marketing d\u1ecdc l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t, \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e0 b\u00e1n l\u1ebb. Nh\u00e0 s\u1ea3n xu\u1ea5t l\u00e0 b\u00ean t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m. \u0110\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i l\u00e0 ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3n l\u00fd vi\u1ec7c ph\u00e2n ph\u1ed1i \u0111\u1ebfn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1ea7n l\u01b0\u1ee3t \u0111\u1ecbnh gi\u00e1 v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c c\u1ee7a h\u1ec7 th\u1ed1ng Marketing d\u1ecdc<\/strong><\/p>\n

H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u 3 h\u00ecnh th\u1ee9c c\u1ee7a h\u1ec7 th\u1ed1ng Marketing d\u1ecdc VMS l\u00e0 g\u00ec v\u00e0 l\u1ee3i \u00edch c\u1ee7a t\u1eebng lo\u1ea1i nh\u00e9.<\/p>\n

H\u1ec7 th\u1ed1ng Marketing d\u1ecdc c\u1ee7a c\u00f4ng ty<\/strong><\/p>\n

H\u1ec7 th\u1ed1ng marketing d\u1ecdc c\u1ee7a c\u00f4ng ty li\u00ean quan \u0111\u1ebfn quy\u1ec1n s\u1edf h\u1eefu t\u1ea5t c\u1ea3 c\u00e1c c\u1ea5p c\u1ee7a chu\u1ed7i s\u1ea3n xu\u1ea5t ho\u1eb7c ph\u00e2n ph\u1ed1i b\u1edfi m\u1ed9t c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y s\u1ebd bao g\u1ed3m vi\u1ec7c s\u1ea3n xu\u1ea5t, ph\u00e1t tri\u1ec3n, ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi m\u1ed9t c\u00f4ng ty. V\u00ed d\u1ee5 nh\u01b0 Apple b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t th\u00f4ng qua c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u1ee7a ch\u00ednh h\u1ecd.<\/p>\n

H\u1ec7 th\u1ed1ng Marketing d\u1ecdc theo h\u1ee3p \u0111\u1ed3ng<\/strong><\/p>\n

H\u1ec7 th\u1ed1ng Marketing d\u1ecdc theo h\u1ee3p \u0111\u1ed3ng l\u00e0 khi m\u1ed7i th\u00e0nh vi\u00ean c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp v\u00e0 t\u00edch h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd tr\u00ean c\u01a1 s\u1edf h\u1ee3p \u0111\u1ed3ng \u0111\u1ec3 ki\u1ebfm th\u00eam l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c khi l\u00e0m vi\u1ec7c ri\u00eang l\u1ebb. H\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a VMS theo h\u1ee3p \u0111\u1ed3ng l\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

Trong nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i, nh\u00e0 s\u1ea3n xu\u1ea5t \u1ee7y quy\u1ec1n cho nh\u00e0 ph\u00e2n ph\u1ed1i b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh d\u01b0\u1edbi t\u00ean c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t v\u1edbi m\u1ed9t s\u1ed1 ph\u00ed b\u1ea3n quy\u1ec1n h\u00e0ng n\u0103m. V\u00ed d\u1ee5, Mc-Donalds, Dominos, Pizza Hut\u2026 l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u01a1 s\u1edf h\u1ee3p \u0111\u1ed3ng.<\/p>\n

H\u1ec7 th\u1ed1ng Marketing d\u1ecdc theo qu\u1ea3n l\u00fd<\/strong><\/p>\n

H\u1ec7 th\u1ed1ng Marketing d\u1ecdc \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd l\u00e0 h\u1ec7 th\u1ed1ng trong \u0111\u00f3 m\u1ed9t th\u00e0nh vi\u00ean c\u1ee7a chu\u1ed7i s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i \u2013 do quy m\u00f4 l\u1edbn \u2013 s\u1ebd chi\u1ebfm \u01b0u th\u1ebf v\u00e0 chi ph\u1ed1i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c trong k\u00eanh.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 lo\u1ea1i h\u1ec7 th\u1ed1ng n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb l\u1edbn nh\u01b0 Wal-Mart thi\u1ebft l\u1eadp c\u00e1c ti\u00eau chu\u1ea9n cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m nh\u1ecf h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 lo\u1ea1i b\u1ed9t gi\u1eb7t hay Procter & Gamble y\u00eau c\u1ea7u s\u1ef1 h\u1ee3p t\u00e1c cao \u0111\u1ed9 t\u1eeb c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u1ec1 tr\u01b0ng b\u00e0y, kh\u00f4ng gian k\u1ec7, ch\u00ednh s\u00e1ch gi\u00e1 v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ecdn h\u1ec7 th\u1ed1ng Marketing d\u1ecdc ph\u00f9 h\u1ee3p?<\/strong><\/span><\/h2>\n

C\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn c\u00e1c h\u00ecnh th\u1ee9c Marketing d\u1ecdc VMS l\u00e0 g\u00ec? \u0110\u1ec3 quy\u1ebft \u0111\u1ecbnh h\u1ec7 th\u1ed1ng n\u00e0o t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p, ch\u1ee7 doanh nghi\u1ec7p n\u00ean xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 m\u00f4i tr\u01b0\u1eddng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ty.<\/p>\n

C\u1ee5 th\u1ec3, b\u1ea1n n\u00ean xem x\u00e9t ba c\u00e2u h\u1ecfi sau: H\u1ec7 th\u1ed1ng n\u00e0o s\u1ebd cung c\u1ea5p m\u1ee9c \u0111\u1ed9 bao ph\u1ee7 t\u1ed1t nh\u1ea5t cho th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty? H\u1ec7 th\u1ed1ng n\u00e0o s\u1ebd cung c\u1ea5p cho nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n, kh\u00e1ch h\u00e0ng c\u00f3 quan t\u00e2m \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i, \u0111a d\u1ea1ng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng kh\u00f4ng? V\u00e0 cu\u1ed1i c\u00f9ng, h\u1ec7 th\u1ed1ng n\u00e0o mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t cho c\u00f4ng ty c\u1ee7a b\u1ea1n?<\/p>\n

S\u1ef1 kh\u00e1c nhau gi\u1eefa h\u1ec7 th\u1ed1ng Marketing d\u1ecdc (Vertical Marketing System) v\u00e0 h\u1ec7 th\u1ed1ng Makerting ngang (Horizontal Marketing System)<\/p>\n

B\u1eb1ng c\u00e1ch hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai \u0111i\u1ec1u n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 c\u1ea3i ti\u1ebfn v\u00e0 nh\u00e2n \u0111\u00f4i n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n<\/p>\n

H\u1ec7 th\u1ed1ng marketing d\u1ecdc \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong c\u00f9ng m\u1ed9t ng\u00e0nh. M\u1eb7t kh\u00e1c, h\u1ec7 th\u1ed1ng Marketing ngang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i theo \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p \u1edf c\u00f9ng c\u1ea5p \u0111\u1ed9 k\u1ebft h\u1ee3p v\u1edbi nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf v\u1ec1 quy m\u00f4.<\/p>\n

V\u1ec1 th\u00e0nh vi\u00ean: Nh\u1eefng th\u00e0nh vi\u00ean trong h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i d\u1ecdc bao g\u1ed3m nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 b\u00e1n bu\u00f4n v\u00e0 nh\u00e0 b\u00e1n l\u1ebb, theo \u0111\u00f3 c\u1ea3 ba ho\u1ea1t \u0111\u1ed9ng c\u00f9ng v\u1edbi m\u1ee5c \u0111\u00edch t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn. M\u1eb7t kh\u00e1c, h\u1ec7 th\u1ed1ng marketing ngang c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t, gi\u1eefa c\u00e1c nh\u00e0 b\u00e1n bu\u00f4n ho\u1eb7c gi\u1eefa c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u1edbi nhau (c\u00f9ng c\u1ea5p).<\/p>\n

V\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc: Trong khi c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng Marketing d\u1ecdc t\u00ecm c\u00e1ch thu h\u00fat m\u1ed9t nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3, th\u00ec c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng marketing ngang l\u1ea1i thu h\u00fat m\u1ed9t nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc r\u1ed9ng m\u00e0 kh\u00f4ng c\u1ee5 th\u1ec3.<\/p>\n

V\u1ec1 c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c: H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i d\u1ecdc kh\u00f4ng cung c\u1ea5p m\u00f4i tr\u01b0\u1eddng h\u1ee3p t\u00e1c. M\u1eb7t kh\u00e1c, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i theo chi\u1ec1u ngang cung c\u1ea5p nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n cho c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c.<\/p>\n

H\u1ec7 th\u1ed1ng Marketing ngang cho ph\u00e9p hai ho\u1eb7c nhi\u1ec1u c\u00f4ng ty li\u00ean k\u1ebft v\u1edbi nhau \u0111\u1ec3 t\u1eadn d\u1ee5ng ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a nhau, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u00f3 gi\u00fap doanh nghi\u1ec7p gi\u1ea3m chi ph\u00ed t\u1ed5ng th\u1ec3 b\u1eb1ng c\u00e1ch \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh t\u1ebf theo quy m\u00f4 v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u00f4ng ty tham gia v\u00e0o h\u1ec7 th\u1ed1ng Marketing ngang l\u00e0 Johnson & Johnson v\u00e0 Google, theo \u0111\u00f3 c\u1ea3 hai \u0111\u00e3 b\u1eaft tay v\u1edbi nhau v\u1edbi \u00fd \u0111\u1ecbnh t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng ph\u1eabu thu\u1eadt c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a robot.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ch\u1ec9 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t cho doanh nghi\u1ec7p khi \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 ng\u00e2n s\u00e1ch, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, c\u00e1c c\u00f4ng ty kh\u00e1c c\u00f3 li\u00ean quan\u2026<\/p>\n

Hi v\u1ecdng qua c\u00e1c th\u00f4ng tin n\u00e0y, b\u1ea1n \u0111\u00e3 n\u1eafm v\u1eefng h\u1ec7 th\u1ed1ng Marketing ngang v\u00e0 h\u1ec7 th\u1ed1ng Marketing d\u1ecdc VMS l\u00e0 g\u00ec \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

Tr\u00e2m Nguy\u1ec5n<\/strong><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

VMS l\u00e0 g\u00ec hay\u00a0l\u00e0 g\u00ec? VMS \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 h\u1ec7 th\u1ed1ng Marketing d\u1ecdc bao g\u1ed3m c\u00e1c \u0111\u1ed1i t\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ch\u00ednh nh\u01b0 nh\u00e0 s\u1ea3n xu\u1ea5t, \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e0 b\u00e1n l\u1ebb ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi nhau \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho d\u00f2ng ch\u1ea3y h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 th\u00f4ng su\u1ed1t t\u1eeb ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21454"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=21454"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21454\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=21454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=21454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=21454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}