{"id":21479,"date":"2023-12-06T02:43:58","date_gmt":"2023-12-06T02:43:58","guid":{"rendered":"https:\/\/masterskills.org\/blog\/personas-la-gi-tam-quan-trong-va-loi-nen-tranh.html"},"modified":"2023-12-22T04:55:08","modified_gmt":"2023-12-21T21:55:08","slug":"personas-la-gi-tam-quan-trong-va-loi-nen-tranh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/personas-la-gi-tam-quan-trong-va-loi-nen-tranh.html","title":{"rendered":"Personas l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 l\u1ed7i n\u00ean tr\u00e1nh"},"content":{"rendered":"
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<\/figure>\n

Personas l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

Personas l\u00e0 c\u00e1c nh\u00e2n v\u1eadt h\u01b0 c\u1ea5u, \u0111\u01b0\u1ee3c t\u1ea1o ra d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho c\u00e1c ki\u1ec3u kh\u00e1ch h\u00e0ng kh\u00e1c nhau c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m, trang web ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Trong qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, personas l\u00e0 h\u1ed3 s\u01a1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111i\u1ec3n h\u00ecnh c\u1ee7a s\u1ea3n ph\u1ea9m. Personas \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m (v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong t\u1ed5 ch\u1ee9c li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m) hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi, m\u1ee5c ti\u00eau, tr\u00e1ch nhi\u1ec7m v\u00e0 nhu c\u1ea7u ch\u00ednh c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n

\n

\u201cPersonas l\u00e0 nh\u1eefng nh\u00e2n v\u1eadt h\u01b0 c\u1ea5u \u0111\u1ea1i di\u1ec7n cho m\u1ed9t s\u1ed1 nh\u00f3m ng\u01b0\u1eddi nh\u1ea5t \u0111\u1ecbnh.\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00e2n dung kh\u00e1ch h\u00e0ng buyer personas l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

\u1ede v\u1ecb tr\u00ed doanh nghi\u1ec7p, \u0111\u00f4i khi ch\u00fang ta b\u1ecb cu\u1ed1n v\u00e0o nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee7a ri\u00eang m\u00ecnh v\u1ec1 \u0111i\u1ec1u g\u00ec l\u00e0 \u0111\u00fang v\u00e0 \u0111i\u1ec1u g\u00ec s\u1ebd hi\u1ec7u qu\u1ea3. Tr\u00ean th\u1ef1c t\u1ebf, ch\u00fang ta ngh\u0129 g\u00ec kh\u00f4ng quan tr\u1ecdng. Khi c\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang ta l\u00e0 t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00ec \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a h\u1ecd ph\u1ea3i \u0111\u01b0\u1ee3c ghi nh\u1edb tr\u01b0\u1edbc ti\u00ean. Ch\u00e2n dung kh\u00e1ch h\u00e0ng personas gi\u00fap b\u1ea1n l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc v\u00e0 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan t\u1eeb g\u00f3c \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Chi ph\u00ed hi\u1ec7u qu\u1ea3<\/strong><\/p>\n

Thay v\u00ec c\u1ed1 g\u1eafng ti\u1ebfp th\u1ecb cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, personas \u0111\u01b0a ra m\u1ed9t nh\u00f3m ng\u01b0\u1eddi t\u1eadp trung \u0111\u1ec3 b\u1ea1n t\u1eadp trung v\u00e0o. Ch\u00fang cho ph\u00e9p b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh t\u1ea7m nh\u00ecn v\u00e0 nh\u1eafm v\u00e0o m\u1ed9t ng\u01b0\u1eddi c\u1ee5 th\u1ec3, thay v\u00ec \u201cla h\u00e9t\u201d v\u00e0o \u0111\u00e1m \u0111\u00f4ng.<\/p>\n

N\u00f3i b\u1eb1ng ng\u00f4n ng\u1eef c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

Th\u1eadt kh\u00f3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 khi b\u1ea1n kh\u00f4ng bi\u1ebft m\u00ecnh \u0111ang n\u00f3i chuy\u1ec7n v\u1edbi ai. S\u1ebd d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u khi b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft ho\u1eb7c n\u00f3i theo c\u00e1ch d\u00e0nh ri\u00eang cho m\u1ed9t nh\u00f3m ng\u01b0\u1eddi.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd v\u00e0 vi\u1ebft nh\u01b0 th\u1ec3 b\u1ea1n \u0111ang n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd. Personas cho ph\u00e9p b\u1ea1n s\u1eed d\u1ee5ng ti\u1ebfng l\u00f3ng m\u00e0 h\u1ecd s\u1eed d\u1ee5ng, pha tr\u00f2 c\u01b0\u1eddi s\u1ebd khi\u1ebfn h\u1ecd vui v\u1ebb v\u00e0 n\u00f3i chuy\u1ec7n v\u1edbi h\u1ecd nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n.<\/p>\n

Bi\u1ebft h\u1ecd \u0111ang \u1edf \u0111\u00e2u<\/strong><\/p>\n

B\u1ea1n s\u1ebd kh\u00f4ng th\u1ef1c s\u1ef1 bi\u1ebft ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u1edf \u0111\u00e2u, nh\u01b0ng \u00edt nh\u1ea5t l\u00e0 lo\u1ea1i \u0111\u1ecba \u0111i\u1ec3m h\u1ecd c\u00f3 th\u1ec3 lui t\u1edbi, sinh ho\u1ea1t, mua s\u1eafm ho\u1eb7c c\u00e1c trang web m\u00e0 h\u1ecd truy c\u1eadp.<\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111o\u00e1n h\u1ecd s\u1ebd \u1edf \u0111\u00e2u, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o \u1edf nh\u1eefng khu v\u1ef1c ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y khi\u1ebfn h\u1ecd cho r\u1eb1ng gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd v\u00e0 s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u1ee7ng h\u1ed9 b\u1ea1n h\u01a1n.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra m\u1ed9t buyer personas?<\/strong><\/span><\/h2>\n

Vi\u1ec7c x\u00e2y d\u1ef1ng buyer personas \u0111\u00f2i h\u1ecfi th\u1eddi gian, s\u1ef1 ki\u00ean nh\u1eabn, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u1ef1 ham h\u1ecdc h\u1ecfi. \u0110\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung v\u1ec1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n v\u00e0 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem ai s\u1ebd quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p.<\/p>\n

B\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 ph\u01b0\u01a1ng ph\u00e1p v\u00e0 k\u1ef9 l\u01b0\u1ee1ng trong vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 ph\u00e2n t\u00edch, v\u00ec b\u1ea1n c\u00e0ng c\u00f3 m\u1ee9c \u0111\u1ed9 chi ti\u1ebft c\u00e0ng cao th\u00ec b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u bi\u1ebfn s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 trau d\u1ed3i gi\u1ea3i ph\u00e1p.<\/p>\n

Ch\u1eafc h\u1eb3n b\u1ea1n \u0111ang t\u1ef1 h\u1ecfi m\u00ecnh c\u1ea7n ph\u1ea3i l\u00e0m nh\u1eefng lo\u1ea1i c\u00e2u h\u1ecfi v\u00e0 ph\u00e2n t\u00edch n\u00e0o \u0111\u00fang kh\u00f4ng? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n xem x\u00e9t:<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 H\u1ecd l\u00e0m c\u00f4ng vi\u1ec7c g\u00ec?<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 H\u1ecd l\u00e0m trong ng\u00e0nh g\u00ec v\u00e0 h\u1ecd \u0111\u00e3 l\u00e0m vi\u1ec7c \u0111\u00f3 trong bao l\u00e2u?<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ch\u1ee9c danh c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tr\u00ecnh \u0111\u1ed9 c\u1ee7a h\u1ecd ra sao?<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 N\u01a1i h\u1ecd c\u01b0 tr\u00fa?<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t h\u00e0ng ng\u00e0y?<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0110i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p?<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u00e0 nh\u1eefng c\u00e2u h\u1ecfi n\u00e0o h\u1ecd s\u1ebd h\u1ecfi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng khi mua h\u00e0ng?<\/p>\n

\u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 th\u00f4ng tin c\u01a1 b\u1ea3n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u00e0o s\u00e2u \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1ea3i m\u00e3 to\u00e0n b\u1ed9 ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n hi\u1ec3u h\u1ecd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd. V\u1eady y\u1ebfu t\u1ed1 b\u1ea1n c\u1ea7n bi\u1ebft chi ti\u1ebft khi t\u1ea1o buyer personas l\u00e0 g\u00ec?<\/p>\n

H\u00e3y ngh\u0129 v\u1ec1:<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng h\u1ecd mu\u1ed1n theo \u0111u\u1ed5i?<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 H\u1ecd bao nhi\u00eau tu\u1ed5i?<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 T\u1ea1i sao h\u1ecd l\u00e0m vi\u1ec7c trong ng\u00e0nh h\u1ecd \u0111ang l\u00e0m?<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kh\u00e1t v\u1ecdng v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a h\u1ecd?<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nh\u1eefng g\u00ec h\u1ecd s\u1ebd thay \u0111\u1ed5i v\u1ec1 c\u00f4ng vi\u1ec7c ho\u1eb7c ng\u00e0nh c\u1ee7a h\u1ecd n\u1ebfu h\u1ecd c\u00f3 th\u1ec3?<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nh\u1eefng \u1ea5n ph\u1ea9m h\u1ecd th\u01b0\u1eddng \u0111\u1ecdc?<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u00e0 n\u01a1i h\u1ecd t\u00ecm ki\u1ebfm tin t\u1ee9c v\u1ec1 ng\u00e0nh ngh\u1ec1 c\u1ee7a h\u1ecd?<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i k\u1ebft h\u1ee3p c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c nhau trong nh\u00f3m c\u1ee7a b\u1ea1n khi t\u1ea1o c\u00e1c ch\u00e2n dung kh\u00e1ch h\u00e0ng n\u00e0y. H\u00e3y ngh\u0129 xem b\u1ea1n mu\u1ed1n \u0111\u01b0a ai v\u00e0o qu\u00e1 tr\u00ecnh n\u00e0y v\u00e0 ai c\u00f3 th\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb. Lu\u00f4n nh\u1edb r\u1eb1ng nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u th\u00f4ng tin chi ti\u1ebft \u1edf \u0111\u00e2y, v\u00ec h\u1ecd \u0111ang n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n m\u1ed7i ng\u00e0y.<\/p>\n

L\u1ed7i khi t\u1ea1o buyer personas l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

B\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 t\u1ea1o buyer personas hi\u1ec7u qu\u1ea3. B\u00e2y gi\u1edd, \u0111\u00e3 \u0111\u1ebfn l\u00fac t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 sai l\u1ea7m t\u1ed3i t\u1ec7 nh\u1ea5t m\u00e0 c\u00e1c c\u00f4ng ty m\u1eafc ph\u1ea3i trong qu\u00e1 tr\u00ecnh n\u00e0y. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n ch\u00fang v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n

S\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u gi\u1ea3 \u0111\u1ecbnh<\/strong><\/p>\n

Buyer personas l\u00e0 nh\u1eefng nh\u00e2n v\u1eadt b\u00e1n h\u01b0 c\u1ea5u. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean ph\u00e1t tri\u1ec3n h\u1ecd d\u1ef1a tr\u00ean c\u00e1c gi\u1ea3 \u0111\u1ecbnh m\u00e0 n\u00ean th\u00f4ng qua nghi\u00ean c\u1ee9u h\u00e0nh vi nghi\u00eam t\u00fac v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n

\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin li\u00ean quan cho vi\u1ec7c t\u1ea1o personas c\u1ee7a b\u1ea1n, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u1ef1c.<\/p>\n

L\u1ea1m d\u1ee5ng th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong><\/p>\n

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn vi\u1ec7c s\u1eed d\u1ee5ng th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, b\u1ea1n c\u0169ng kh\u00f4ng n\u00ean qu\u00e1 ch\u00fa \u00fd \u0111\u1ebfn y\u1ebfu t\u1ed1 n\u00e0y.<\/p>\n

Ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00e0ng g\u1ea7n v\u1edbi \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e0ng t\u1ed1t, l\u00e0m n\u1ed5i b\u1eadt kh\u00f3 kh\u0103n, mong mu\u1ed1n, nhu c\u1ea7u, \u01b0\u1edbc m\u01a1, s\u1edf th\u00edch c\u1ee7a h\u1ecd v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c m\u00e0 nghi\u00ean c\u1ee9u nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00f4ng th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ho\u00e0n to\u00e0n.<\/p>\n

Ph\u1ecfng v\u1ea5n nh\u1ea7m ng\u01b0\u1eddi<\/strong><\/p>\n

Khi thi\u1ebft l\u1eadp c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 buyer personas, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u00fang nh\u1eefng ng\u01b0\u1eddi s\u1ebd tham gia v\u00e0o qu\u00e1 tr\u00ecnh n\u00e0y. B\u1ea1n bi\u1ebft r\u1eb1ng m\u1ee5c ti\u00eau l\u00e0 t\u00ecm kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh, nh\u01b0ng \u0111\u00f3 ch\u00ednh x\u00e1c l\u00e0 ai? B\u1ea1n c\u1ea7n suy ngh\u0129 v\u1ec1 c\u00e2u h\u1ecfi n\u00e0y v\u00e0 x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc h\u1ebft l\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n mu\u1ed1n b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho ai.<\/p>\n

Khi x\u00e1c \u0111\u1ecbnh danh s\u00e1ch ph\u1ecfng v\u1ea5n, nhi\u1ec1u c\u00f4ng ty b\u00e1m s\u00e1t v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd \u0111\u00e3 c\u00f3. M\u1eb7c d\u00f9 h\u1ecd r\u1ea5t quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh n\u00e0y, nh\u01b0ng vi\u1ec7c h\u1ea1n ch\u1ebf ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i s\u1ebd d\u1eabn \u0111\u1ebfn t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua k\u00e9m h\u01a1n.<\/p>\n

Negative buyer personas l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

Negative buyer personas l\u00e0 ch\u00e2n dung v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng k\u00e9m l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. M\u1ed9t t\u1eadp h\u1ee3p c\u00e1c h\u00e0nh vi, nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 c\u00e1c t\u00ecnh hu\u1ed1ng trong cu\u1ed9c s\u1ed1ng th\u1ef1c khi\u1ebfn b\u1ecb lo\u1ea1i kh\u1ecfi nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n

X\u00e2y d\u1ef1ng negative buyer personas c\u0169ng quan tr\u1ecdng nh\u01b0 vi\u1ec7c x\u00e2y d\u1ef1ng buyer personas cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. C\u00f3 negative buyer personas kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ec3 b\u1ea1n c\u00f3 h\u00e0nh vi ch\u1ed1ng \u0111\u1ed1i. Thay v\u00e0o \u0111\u00f3, \u0111\u00e2y l\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 b\u1ea1n c\u1ea9n tr\u1ecdng kh\u00f4ng thu h\u00fat nh\u1eefng ng\u01b0\u1eddi n\u1eb1m ngo\u00e0i ph\u1ea1m vi kh\u00e1ch h\u00e0ng.<\/p>\n

V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 hi\u1ec3u personas l\u00e0 g\u00ec r\u1ed3i ph\u1ea3i kh\u00f4ng? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c thu\u1eadt ng\u1eef kinh t\u1ebf kh\u00e1c t\u1ea1i Masterskills.vn nh\u00e9.<\/p>\n

Tr\u00e2m Nguy\u1ec5n<\/strong><\/p>\n

<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Personas l\u00e0 g\u00ec? Personas l\u00e0 c\u00e1c nh\u00e2n v\u1eadt h\u01b0 c\u1ea5u, \u0111\u01b0\u1ee3c t\u1ea1o ra d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho c\u00e1c ki\u1ec3u kh\u00e1ch h\u00e0ng kh\u00e1c nhau c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m, trang web ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Trong qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, personas l\u00e0 h\u1ed3 s\u01a1 c\u1ee7a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21479"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=21479"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21479\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=21479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=21479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=21479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}