{"id":21541,"date":"2023-12-06T02:46:09","date_gmt":"2023-12-06T02:46:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/business-portfolio-la-gi-va-cach-thuc-hien-hieu-qua.html"},"modified":"2023-12-22T04:55:21","modified_gmt":"2023-12-21T21:55:21","slug":"business-portfolio-la-gi-va-cach-thuc-hien-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/business-portfolio-la-gi-va-cach-thuc-hien-hieu-qua.html","title":{"rendered":"Business portfolio l\u00e0 g\u00ec v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<div class=\"entry-content\">\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p>Khi \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p, b\u1ea1n c\u1ea7n hi\u1ec3u business portfolio l\u00e0 g\u00ec. Business portfolio \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p v\u00e0 \u0111\u00e1nh gi\u00e1 xem li\u1ec7u doanh nghi\u1ec7p c\u00f3 n\u00ean ti\u1ebfp t\u1ee5c v\u1edbi c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hay kh\u00f4ng. N\u00f3 c\u0169ng cho bi\u1ebft li\u1ec7u doanh nghi\u1ec7p c\u00f3 n\u00ean ch\u1ecdn \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n hay \u00edt h\u01a1n.<\/p>\n<h2><span id=\"Business_portfolio_la_gi\"><strong>Business portfolio l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p><strong>Business portfolio<\/strong> hay danh m\u1ee5c \u0111\u1ea7u t\u01b0 kinh doanh l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 \u0111\u01a1n v\u1ecb kinh doanh kh\u00e1c nhau t\u1ea1o n\u00ean m\u1ed9t doanh nghi\u1ec7p.<\/p>\n<p>Ph\u00e2n t\u00edch danh m\u1ee5c \u0111\u1ea7u t\u01b0 kinh doanh c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c quan \u0111i\u1ec3m s\u1eafc th\u00e1i v\u1ec1 lo\u1ea1i c\u1ed5 phi\u1ebfu, tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng, c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn, \u0111\u00f3ng g\u00f3p thu nh\u1eadp, v\u1ecb tr\u00ed tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 r\u1ee7i ro ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty.<\/p>\n<blockquote>\n<p><em><strong>\u201cBusiness portfolio c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 t\u1eadp h\u1ee3p c\u00e1c t\u00e0i s\u1ea3n c\u00f3 s\u1eb5n m\u00e0 c\u00f4ng ty s\u1edf h\u1eefu \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ee9 m\u1ec7nh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh.\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n<h2><span id=\"Su_khac_biet_giua_danh_muc_san_pham_va_danh_muc_dau_tu_kinh_doanh_business_portfolio_la_gi\"><strong>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 danh m\u1ee5c \u0111\u1ea7u t\u01b0 kinh doanh business portfolio l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p>Danh m\u1ee5c s\u1ea3n ph\u1ea9m ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c m\u1eb7t h\u00e0ng v\u1eadt ch\u1ea5t m\u00e0 c\u00f4ng ty \u0111\u00e3 b\u00e1n, trong khi danh m\u1ee5c kinh doanh t\u1eadp trung v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 h\u01a1n bao g\u1ed3m c\u00e1c t\u00e0i s\u1ea3n s\u1ea3n xu\u1ea5t nh\u01b0 thi\u1ebft b\u1ecb, m\u00e1y m\u00f3c v\u00e0 t\u00e0i s\u1ea3n c\u1ed1 \u0111\u1ecbnh.<\/p>\n<h2><span id=\"Cac_buoc_de_tao_mot_business_portfolio_hieu_qua\"><strong>C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o m\u1ed9t business portfolio hi\u1ec7u qu\u1ea3<\/strong><\/span><\/h2>\n<p>C\u1ea7n nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 t\u1ea1o m\u1ed9t danh m\u1ee5c \u0111\u1ea7u t\u01b0 kinh doanh hi\u1ec7u qu\u1ea3. \u0110\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh quan tr\u1ecdng v\u00ec n\u00f3 h\u00ecnh th\u00e0nh n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t danh m\u1ee5c \u0111\u1ea7u t\u01b0 \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/p>\n<p>Khi l\u1eadp danh m\u1ee5c \u0111\u1ea7u t\u01b0 kinh doanh, t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, bao g\u1ed3m c\u1ea3 k\u1ef9 thu\u1eadt th\u1ef1c hi\u1ec7n, \u0111\u1ea7u t\u01b0\u2026 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p v\u00e0o ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n<p><strong>\u0110\u1ec3 c\u00f3 m\u1ed9t danh m\u1ee5c \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 sau \u0111\u00e2y.<\/strong><\/p>\n<p><strong>T\u00ecm ra c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/p>\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc r\u1ea5t quan tr\u1ecdng. \u1ede \u0111\u00e2y \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c (SBU) c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ea3n ch\u1ea5t v\u00e0 t\u1ed5 ch\u1ee9c c\u1ee7a c\u00f4ng ty.<\/p>\n<p><strong>X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 n\u00f3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o<\/strong><\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng t\u1ea1i th\u1eddi \u0111i\u1ec3m l\u1eadp k\u1ebf ho\u1ea1ch danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a c\u00f4ng ty. N\u00f3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 nh\u1eefng c\u01a1 h\u1ed9i s\u1ebd gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. Khi x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, m\u1ed9t c\u00f4ng ty ph\u1ea3i xem x\u00e9t v\u00e0 ph\u00e2n t\u00edch c\u1ea9n th\u1eadn c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng: t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng x\u00e1c \u0111\u1ecbnh t\u1ed1c \u0111\u1ed9 c\u00f4ng ty \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn.<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kh\u1ea3 n\u0103ng sinh l\u1eddi: lo\u1ea1i l\u1ee3i nhu\u1eadn m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o ra t\u1eeb m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3.<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Xu h\u01b0\u1edbng \u0111\u1ecbnh gi\u00e1: cho b\u1ea1n bi\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p m\u00e0 lo\u1ea1i h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 C\u1ea1nh tranh: \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 mong manh v\u00e0 b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 s\u1ef1 c\u1ea1nh tranh c\u1ee7a ng\u00e0nh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nguy c\u01a1 ph\u00e1 s\u1ea3n.<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 R\u1ee7i ro l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ph\u00e2n kh\u00fac<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 C\u01a1 c\u1ea5u ph\u00e2n ph\u1ed1i; v\u00e0<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B\u1ed9 ph\u1eadn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/p>\n<p>T\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c xem x\u00e9t c\u1ea9n th\u1eadn \u0111\u1ec3 ng\u0103n ch\u1eb7n b\u1ea5t k\u1ef3 r\u1ee7i ro n\u00e0o c\u00f3 th\u1ec3 g\u00e2y nguy hi\u1ec3m cho gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty.<\/p>\n<p><strong>\u0110\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh c\u1ea1nh tranh c\u1ee7a b\u1ea1n trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb<\/strong><\/p>\n<p>Trong khi l\u1eadp danh m\u1ee5c \u0111\u1ea7u t\u01b0 kinh doanh, b\u1ea1n c\u1ea7n hi\u1ec3u r\u1eb1ng m\u1ed7i s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 s\u1ef1 c\u1ea1nh tranh c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t ch\u1eb7t ch\u1ebd. Do \u0111\u00f3, ph\u00e2n t\u00edch s\u1ee9c m\u1ea1nh c\u1ea1nh tranh s\u1ebd gi\u00fap c\u00f4ng ty duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n<p>S\u1ee9c m\u1ea1nh c\u1ea1nh tranh c\u0169ng \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng s\u1ed1 c\u1ee5 th\u1ec3 nh\u01b0:<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u1ee9c gi\u00e1<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c ph\u00e2n ph\u1ed1i c\u00f9ng v\u1edbi vi\u1ec7c bao g\u1ed3m c\u00e1c c\u1ea3i ti\u1ebfn v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 C\u00e1ch ti\u1ebfp c\u1eadn t\u00e0i ch\u00ednh c\u0169ng nh\u01b0 c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ea7u t\u01b0 kh\u00e1c<\/p>\n<p>C\u00f3 t\u1ea7m nh\u00ecn v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng s\u1ed1 n\u00e0y trong khi l\u1eadp danh m\u1ee5c \u0111\u1ea7u t\u01b0 kinh doanh s\u1ebd n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty v\u00e0 h\u1ed7 tr\u1ee3 trong vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n<p><strong>Khuy\u1ebft \u0111i\u1ec3m c\u1ee7a danh m\u1ee5c \u0111\u1ea7u t\u01b0 kinh doanh<\/strong><\/p>\n<p>M\u1eb7c d\u00f9 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch danh m\u1ee5c \u0111\u1ea7u t\u01b0 kinh doanh ch\u1ee9ng t\u1ecf c\u00f3 l\u1ee3i cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty, nh\u01b0ng ban qu\u1ea3n l\u00fd c\u1ee7a c\u00f4ng ty \u0111\u00f4i khi c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i c\u00e1c v\u1ea5n \u0111\u1ec1. V\u1eady khuy\u1ebft \u0111i\u1ec3m c\u1ee7a business portfolio l\u00e0 g\u00ec?<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 L\u1eadp k\u1ebf ho\u1ea1ch danh m\u1ee5c \u0111\u1ea7u t\u01b0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh b\u1eadn r\u1ed9n v\u00e0 t\u1ed1n nhi\u1ec1u th\u1eddi gian.<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u1eb7c d\u00f9 c\u00f3 k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p, nh\u01b0ng \u0111\u00f4i khi, vi\u1ec7c l\u1ecdc c\u00e1c s\u1ea3n ph\u1ea9m cho danh m\u1ee5c cu\u1ed1i c\u00f9ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u1ed9t tr\u1edf ng\u1ea1i kh\u00e1c l\u00e0 kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i li\u1ec7u th\u00edch h\u1ee3p d\u1eabn \u0111\u1ebfn kh\u00f3 thu \u0111\u01b0\u1ee3c th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3. Ki\u1ebfn th\u1ee9c v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 n\u1eafm v\u1eefng v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Qu\u1ea3n l\u00fd v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch c\u1ee7a m\u1ed9t doanh nghi\u1ec7p c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 th\u1eddi gian l\u00e0 m\u1ed9t trong nh\u1eefng tr\u1edf ng\u1ea1i \u0111\u00e1ng k\u1ec3. N\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a b\u1ea5t k\u1ef3 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n n\u00e0o c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/p>\n<p>M\u1ed9t danh m\u1ee5c \u0111\u1ea7u t\u01b0 ch\u1ee9a \u0111\u1ef1ng t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t c\u00f4ng ty, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng quan tr\u1ecdng. Vi\u1ec7c ph\u00e2n t\u00edch danh m\u1ee5c \u0111\u1ea7u t\u01b0 l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty v\u00e0 sau \u0111\u00f3 ph\u00e2n lo\u1ea1i ch\u00fang d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a ch\u00fang.<\/p>\n<p>Vi\u1ec7c c\u00f3 m\u1ed9t danh m\u1ee5c \u0111\u1ea7u t\u01b0 kinh doanh cho m\u1ed9t c\u00f4ng ty t\u1ea1o ra m\u1ed9t s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong c\u00e1ch nh\u00ecn nh\u1eadn c\u00e1c nhi\u1ec7m v\u1ee5 v\u00e0 m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 c\u00e1c th\u1ee7 t\u1ee5c th\u1ef1c hi\u1ec7n ch\u00fang v\u00e0 to\u00e0n b\u1ed9 tri\u1ec3n v\u1ecdng c\u1ee7a c\u00f4ng ty.<\/p>\n<p>Suy ngh\u0129 c\u1ee7a b\u1ea1n v\u1ec1 business portfolio l\u00e0 g\u00ec? C\u00f3 b\u1ea5t k\u1ef3 \u0111i\u1ec3m quan tr\u1ecdng n\u00e0o m\u00e0 b\u1ea1n cho l\u00e0 c\u1ea7n thi\u1ebft cho danh m\u1ee5c \u0111\u1ea7u t\u01b0 kinh doanh kh\u00f4ng? H\u00e3y chia s\u1ebb quan \u0111i\u1ec3m c\u1ee7a b\u1ea1n trong ph\u1ea7n b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi nh\u00e9.<\/p>\n<p style=\"text-align: right;\"><strong>Tr\u00e2m Nguy\u1ec5n<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Khi \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p, b\u1ea1n c\u1ea7n hi\u1ec3u business portfolio l\u00e0 g\u00ec. Business portfolio \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p v\u00e0 \u0111\u00e1nh gi\u00e1 xem li\u1ec7u doanh nghi\u1ec7p c\u00f3 n\u00ean ti\u1ebfp t\u1ee5c v\u1edbi c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hay kh\u00f4ng. N\u00f3 c\u0169ng cho bi\u1ebft li\u1ec7u doanh nghi\u1ec7p c\u00f3 n\u00ean ch\u1ecdn \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n hay \u00edt h\u01a1n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21541"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=21541"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21541\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=21541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=21541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=21541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}