{"id":21547,"date":"2023-12-06T02:46:20","date_gmt":"2023-12-06T02:46:20","guid":{"rendered":"https:\/\/masterskills.org\/blog\/licensing-la-gi-co-gi-khac-so-voi-nhuong-quyen-thuong-mai.html"},"modified":"2023-12-22T04:55:22","modified_gmt":"2023-12-21T21:55:22","slug":"licensing-la-gi-co-gi-khac-so-voi-nhuong-quyen-thuong-mai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/licensing-la-gi-co-gi-khac-so-voi-nhuong-quyen-thuong-mai.html","title":{"rendered":"Licensing l\u00e0 g\u00ec? C\u00f3 g\u00ec kh\u00e1c so v\u1edbi nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i"},"content":{"rendered":"
\n
<\/figure>\n

Licensing l\u00e0 g\u00ec<\/strong>?<\/span><\/h2>\n

Licensing (C\u1ea5p gi\u1ea5y ph\u00e9p hay c\u1ea5p ph\u00e9p) hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n l\u00e0 h\u00ecnh th\u1ee9c h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 hay nh\u01b0\u1ee3ng quy\u1ec1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m tr\u00ed tu\u1ec7 \u0111\u1ec3 ti\u1ebfn h\u00e0nh s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m \u1edf th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

C\u1ea5p ph\u00e9p th\u1ef1c ch\u1ea5t l\u00e0 ho\u1ea1t \u0111\u1ed9ng giao d\u1ecbch v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ed tu\u1ec7, theo \u0111\u00f3, b\u00ean c\u1ea5p ph\u00e9p ch\u1ea5p thu\u1eadn cho b\u00ean nh\u1eadn s\u1eed d\u1ee5ng\/thu\u00ea c\u00e1c quy\u1ec1n \u0111\u1ed1i v\u1edbi ph\u1ea7n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 h\u1ee3p ph\u00e1p t\u1eeb ng\u01b0\u1eddi c\u1ea5p ph\u00e9p trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh; \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t v\u1eadt li\u1ec7u; m\u1ed9t t\u00e0i n\u0103ng v\u00f4 h\u00ecnh hay h\u1eefu h\u00ecnh\u2026 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9.<\/p>\n

Quy\u1ec1n s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m tr\u00ed tu\u1ec7 n\u00e0y th\u01b0\u1eddng l\u00e0: B\u1eb1ng s\u00e1ng ch\u1ebf ph\u00e1t sinh (Patent); quy\u1ec1n t\u00e1c gi\u1ea3 hay t\u00e1c quy\u1ec1n (Copyrights); c\u00e1c qui tr\u00ecnh c\u00f4ng ngh\u1ec7 (Technological Process); nh\u00e3n hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i (Trademarks)\u2026<\/p>\n

Chi ph\u00ed, gi\u00e1 c\u1ea3 mua b\u00e1n, c\u1ea5p ph\u00e9p \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 bi\u1ebfn \u0111\u1ed9ng theo quan h\u1ec7 cung c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c l\u1ee3i nhu\u1eadn t\u1eeb vi\u1ec7c kinh doanh, mua b\u00e1n s\u1ea3n ph\u1ea9m mang l\u1ea1i.<\/p>\n

\n

\u201cLicensing l\u00e0 m\u1ed9t th\u1ecfa thu\u1eadn m\u00e0 th\u00f4ng qua \u0111\u00f3 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p thu\u00ea c\u00e1c quy\u1ec1n \u0111\u1ed1i v\u1edbi ph\u1ea7n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 h\u1ee3p ph\u00e1p t\u1eeb ng\u01b0\u1eddi c\u1ea5p ph\u00e9p \u2013 ph\u00e1p nh\u00e2n s\u1edf h\u1eefu ho\u1eb7c \u0111\u1ea1i di\u1ec7n cho t\u00e0i s\u1ea3n \u0111\u00f3 \u2013 \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00f9ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a C\u1ea5p ph\u00e9p<\/strong><\/p>\n

Licensing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng, th\u01b0\u1eddng di\u1ec5n ra gi\u1eefa c\u00e1c c\u00f4ng ty qu\u1ed1c t\u1ebf v\u00e0 c\u00e1c c\u00f4ng ty qu\u1ed1c gia. V\u1eady \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a Licensing l\u00e0 g\u00ec?<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Licensing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb v\u00e0 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i t\u1eeb c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p nh\u1ecf. C\u00e1c l\u0129nh v\u1ef1c th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p d\u1ec5 d\u00e0ng g\u1ed3m c\u00f3 gi\u1ea3i tr\u00ed, th\u1ec3 thao, th\u1eddi trang\u2026 v\u00ec \u0111\u00e2y l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c ph\u1ed5 bi\u1ebfn v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Licensing l\u00e0 c\u00e1ch th\u1ee9c ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u c\u1ee7a b\u00ean ch\u1ee7 th\u1ec3 kinh doanh qu\u1ed1c t\u1ebf (c\u0169ng l\u00e0 b\u00ean c\u1ea5p ph\u00e9p). \u0110\u00e2y th\u01b0\u1eddng l\u00e0 c\u00e1c c\u00f4ng ty xuy\u00ean qu\u1ed1c gia, \u0111a qu\u1ed1c gia s\u1edf h\u1eefu nh\u1eefng s\u1ea3n ph\u1ea9m tr\u00ed tu\u1ec7. Sau m\u1ed9t th\u1eddi gian s\u1eed d\u1ee5ng, h\u1ecd mong mu\u1ed1n khai th\u00e1c ch\u00fang tri\u1ec7t \u0111\u1ec3 h\u01a1n b\u1eb1ng c\u00e1ch c\u1ea5p ph\u00e9p cho c\u00e1c c\u00f4ng ty qu\u1ed1c gia, c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf kh\u00e1c s\u1eed d\u1ee5ng v\u00e0 kinh doanh \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Th\u00f4ng qua c\u1ea5p ph\u00e9p s\u1ea3n ph\u1ea9m c\u0169, ch\u1ee7 th\u1ec3 kinh doanh c\u00f3 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 \u0111\u1ea7u t\u01b0, l\u00e0m m\u1edbi s\u1ea3n ph\u1ea9m tr\u00ed tu\u1ec7 kh\u00e1c nh\u1eb1m n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B\u00ean \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p (Licensee) th\u01b0\u1eddng l\u00e0 c\u00e1c c\u00f4ng ty qu\u1ed1c gia v\u00e0 c\u00f3 nhi\u1ec1u h\u1ea1n ch\u1ebf v\u1ec1 m\u1eb7t c\u00f4ng ngh\u1ec7, k\u1ef9 thu\u1eadt. Nh\u1edd \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p t\u1eeb b\u00ean c\u00f4ng ty qu\u1ed1c t\u1ebf, h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn h\u01a1n v\u1edbi chi ph\u00ed t\u00e0i ch\u00ednh v\u1eeba ph\u1ea3i, ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3 nh\u1eb1m \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng kinh doanh \u1ed5n \u0111\u1ecbnh v\u00e0 ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Chi ph\u00ed c\u1ea5p ph\u00e9p th\u01b0\u1eddng th\u1ea5p v\u00e0 nh\u00ecn chung kh\u00f4ng l\u1edbn. L\u00fd do l\u00e0 b\u1edfi b\u00ean c\u1ea5p ph\u00e9p \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m tr\u00ed tu\u1ec7 trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nh\u01b0 tr\u00ean \u0111\u00e3 n\u00f3i, b\u00ean nh\u1eadn c\u1ea5p ph\u00e9p l\u00e0 nh\u1eefng doanh nghi\u1ec7p \u0111i sau v\u1ec1 c\u00f4ng ngh\u1ec7, do v\u1eady vi\u1ec7c c\u1ea5p ph\u00e9p r\u1ea5t th\u00edch h\u1ee3p v\u1edbi chi ph\u00ed th\u1ea5p v\u00e0 tr\u00ecnh \u0111\u1ed9 qu\u1ea3n l\u00fd kh\u00f4ng qu\u00e1 cao c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf n\u00e0y.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Licensing \u0111\u01b0\u1ee3c coi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1ed5 sung cho qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m tr\u00ed tu\u1ec7 ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c duy nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi.<\/p>\n

S\u1ef1 kh\u00e1c nhau gi\u1eefa nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u1ea5p ph\u00e9p Licensing l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

Gi\u1ed1ng nhau: \u00a0<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0110\u1ec1u l\u00e0 h\u00ecnh th\u1ee9c h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 nh\u01b0 nh\u01b0\u1ee3ng quy\u1ec1n s\u1eed d\u1ee5ng b\u1eb1ng s\u00e1ng ch\u1ebf, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m tr\u00ed tu\u1ec7, b\u00ed quy\u1ebft k\u1ef9 thu\u1eadt\u2026<\/p>\n

Kh\u00e1c bi\u1ec7t:<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Trong NQTM, b\u00ean giao \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n (franchisor), b\u00ean nh\u1eadn l\u00e0 b\u00ean nh\u1eadn quy\u1ec1n (franchisee); c\u00f2n v\u1edbi C\u1ea5p ph\u00e9p l\u00e0 b\u00ean c\u1ea5p ph\u00e9p (licensor) v\u00e0 b\u00ean nh\u1eadn ph\u00e9p (licensee).<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 NQTM th\u01b0\u1eddng k\u00e8m theo \u0111\u1eb7c quy\u1ec1n kinh doanh trong khi Licensing kh\u00f4ng c\u00f3 n\u1ed9i dung n\u00e0y. \u0110\u1eb7c quy\u1ec1n kinh doanh \u1edf \u0111\u00e2y l\u00e0 quy\u1ec1n \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u1eb9 nh\u01b0: quy\u1ec1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u, ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m, quy\u1ec1n s\u1eed d\u1ee5ng bao b\u00ec chu\u1ea9n, ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o, b\u00ed quy\u1ebft qu\u1ea3n l\u00fd\u2026 trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh v\u00e0 t\u1ea1i m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u1ec1 ph\u00eda b\u00ean nh\u1eadn C\u1ea5p ph\u00e9p v\u00e0 NQTM, th\u00ec C\u1ea5p ph\u00e9p ch\u1ec9 th\u1ef1c hi\u1ec7n sau khi b\u1ea1n \u0111\u00e3 t\u1eebng kinh doanh, l\u1ea5y m\u1ed9t ph\u1ea7n danh ti\u1ebfng c\u1ee7a b\u00ean C\u1ea5p ph\u00e9p \u0111\u1ec3 qu\u1ea3ng b\u00e1; c\u00f2n v\u1edbi NQTM, khi b\u1eaft \u0111\u1ea7u kinh doanh th\u00ec b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eadn tr\u1ecdn v\u1eb9n c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a b\u00ean giao nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng ngh\u1ec7, bao b\u00ec s\u1ea3n ph\u1ea9m\u2026 c\u0169ng nh\u01b0 danh ti\u1ebfng c\u1ee7a h\u1ecd ngay sau khi m\u1edf c\u1eeda h\u00e0ng.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u1edbi NQTM, th\u00f4ng th\u01b0\u1eddng b\u00ean \u0111\u01b0\u1ee3c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u1eddng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ph\u1ea3i c\u00f3 \u0111\u1ea5t v\u1edbi k\u00edch th\u01b0\u1edbc t\u1ed1i thi\u1ec3u, \u0111\u01b0\u1eddng \u0111i, v\u1ecb tr\u00ed \u0111\u1ec3 l\u00e0m c\u01a1 s\u1edf tr\u01b0ng b\u00e0y\u2026 trong khi C\u1ea5p ph\u00e9p th\u01b0\u1eddng kh\u00f4ng c\u00f3 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n

Hi v\u1ecdng v\u1edbi nh\u1eefng chia s\u1ebb tr\u00ean \u0111\u00e2y, b\u1ea1n \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c Licensing l\u00e0 g\u00ec c\u0169ng nh\u01b0 s\u1ef1 kh\u00e1c nhau gi\u1eefa nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i v\u00e0 Licensing.<\/p>\n

Huy\u1ec1n Nguy\u1ec5n<\/strong><\/p>\n

<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Licensing l\u00e0 g\u00ec? Licensing (C\u1ea5p gi\u1ea5y ph\u00e9p hay c\u1ea5p ph\u00e9p) hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n l\u00e0 h\u00ecnh th\u1ee9c h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 hay nh\u01b0\u1ee3ng quy\u1ec1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m tr\u00ed tu\u1ec7 \u0111\u1ec3 ti\u1ebfn h\u00e0nh s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m \u1edf th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i. C\u1ea5p ph\u00e9p th\u1ef1c ch\u1ea5t l\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21547"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=21547"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21547\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=21547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=21547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=21547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}