{"id":21655,"date":"2023-12-06T02:50:23","date_gmt":"2023-12-06T02:50:23","guid":{"rendered":"https:\/\/masterskills.org\/blog\/profit-la-gi-tai-sao-profit-lai-quan-trong.html"},"modified":"2023-12-22T04:55:48","modified_gmt":"2023-12-21T21:55:48","slug":"profit-la-gi-tai-sao-profit-lai-quan-trong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/profit-la-gi-tai-sao-profit-lai-quan-trong.html","title":{"rendered":"Profit l\u00e0 g\u00ec? T\u1ea1i sao profit l\u1ea1i quan tr\u1ecdng?"},"content":{"rendered":"
\n
<\/figure>\n

Profit l\u00e0 g\u00ec? Profit hay l\u1ee3i nhu\u1eadn l\u00e0 s\u1ed1 ti\u1ec1n doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c khi t\u1ed5ng doanh thu v\u01b0\u1ee3t qu\u00e1 t\u1ed5ng chi ph\u00ed.<\/p>\n

B\u1ea5t k\u1ef3 l\u1ee3i nhu\u1eadn n\u00e0o m\u00e0 m\u1ed9t c\u00f4ng ty t\u1ea1o ra \u0111\u1ec1u thu\u1ed9c v\u1ec1 ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a n\u00f3, nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 ch\u1ecdn ph\u00e2n ph\u1ed1i ti\u1ec1n cho c\u00e1c c\u1ed5 \u0111\u00f4ng d\u01b0\u1edbi d\u1ea1ng thu nh\u1eadp, ho\u1eb7c ph\u00e2n b\u1ed5 l\u1ea1i v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u1ec3 t\u00e0i tr\u1ee3 cho s\u1ef1 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa c\u1ee7a c\u00f4ng ty.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p t\u00ednh l\u1ee3i nhu\u1eadn r\u1ea5t \u0111\u01a1n gi\u1ea3n: l\u1ea5y t\u1ed5ng doanh thu tr\u1eeb \u0111i chi ph\u00ed c\u1ee7a doanh nghi\u1ec7p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ed1 \u0111\u1ecbnh.<\/p>\n

\n

\u201cL\u1ee3i nhu\u1eadn c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 thu nh\u1eadp c\u00f2n l\u1ea1i sau khi tr\u1eeb \u0111i t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed c\u1ea7n thi\u1ebft v\u00e0 ph\u00f9 h\u1ee3p trong k\u1ef3.\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n

T\u1ea1i sao l\u1ee3i nhu\u1eadn l\u1ea1i quan tr\u1ecdng?<\/strong><\/span><\/h2>\n

L\u1ee3i nhu\u1eadn l\u00e0 m\u1ed9t k\u1ebft qu\u1ea3 thi\u1ebft y\u1ebfu c\u1ee7a vi\u1ec7c \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p. Th\u00f4ng th\u01b0\u1eddng, ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a c\u00f4ng ty. \u0110\u00f3 l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t t\u00edch c\u1ef1c cho th\u1ea5y c\u00f4ng ty \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t.<\/p>\n

L\u1ee3i nhu\u1eadn l\u00e0 v\u1ed1n m\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng cho nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau, nh\u01b0 duy tr\u00ec n\u01a1i l\u00e0m vi\u1ec7c ho\u1eb7c thi\u1ebft b\u1ecb, thay th\u1ebf ho\u1eb7c n\u00e2ng c\u1ea5p ph\u01b0\u01a1ng ti\u1ec7n ho\u1eb7c c\u00e1c h\u1ea1ng m\u1ee5c chi ph\u00ed cao kh\u00e1c, ho\u1eb7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c nh\u00e2n vi\u00ean m\u1edbi. V\u1edbi l\u1ee3i nhu\u1eadn t\u1ed1t, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng s\u1ebd ti\u1ebfp t\u1ee5c h\u01b0ng th\u1ecbnh.<\/p>\n

C\u00e1c m\u1ee9c l\u1ee3i nhu\u1eadn ch\u00ednh m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 quan t\u00e2m<\/strong><\/span><\/h2>\n

L\u1ee3i nhu\u1eadn g\u1ed9p \u2013 gross profit<\/strong><\/span><\/h3>\n

L\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 l\u1ee3i nhu\u1eadn sau khi l\u1ea5y t\u1ed5ng doanh thu tr\u1eeb \u0111i chi ph\u00ed tr\u1ef1c ti\u1ebfp s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a.<\/p>\n

V\u00ec chi ph\u00ed s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a l\u00e0 m\u1ed9t kho\u1ea3n chi ph\u00ed kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi, m\u1ed9t s\u1ed1 nh\u00e0 \u0111\u1ea7u t\u01b0 xem \u0111\u00e2y l\u00e0 th\u01b0\u1edbc \u0111o kh\u1ea3 n\u0103ng t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed9t c\u00f4ng ty.<\/p>\n

L\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng \u2013 operation profit<\/strong><\/span><\/h3>\n

L\u1ee3i nhu\u1eadn t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh bao g\u1ed3m c\u1ea3 gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n v\u00e0 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng nh\u01b0 chi ph\u00ed b\u00e1n h\u00e0ng, chi ph\u00ed chung v\u00e0 chi ph\u00ed qu\u1ea3n l\u00fd doanh nghi\u1ec7p (hay c\u00f2n g\u1ecdi l\u00e0 chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd).<\/p>\n

L\u1ee3i nhu\u1eadn r\u00f2ng \u2013 net profit<\/strong><\/span><\/h3>\n

L\u1ee3i nhu\u1eadn r\u00f2ng, hay l\u1ee3i nhu\u1eadn cu\u1ed1i c\u00f9ng, l\u00e0 s\u1ed1 ti\u1ec1n c\u00f2n l\u1ea1i sau khi l\u1ea5y t\u1ed5ng doanh thu tr\u1eeb t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed.<\/p>\n

C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1eed d\u1ee5ng c\u1ea3 ba s\u1ed1 li\u1ec7u n\u00e0y nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe c\u1ee7a m\u1ed9t c\u00f4ng ty, nh\u01b0ng l\u1ee3i nhu\u1eadn r\u00f2ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn r\u1ed9ng r\u00e3i nh\u01b0 l\u00e0 \u0111\u1ecbnh ngh\u0129a chung v\u1ec1 l\u1ee3i nhu\u1eadn.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn?<\/strong><\/span><\/h3>\n

Th\u00f4ng th\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p \u0111ang t\u00ecm c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn r\u00f2ng c\u1ee7a h\u1ecd. V\u1eady c\u00e1c c\u00e1ch m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn profit l\u00e0 g\u00ec?<\/p>\n

T\u0103ng doanh thu<\/strong><\/p>\n

C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u0103ng doanh thu \u0111\u1ec3 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn r\u00f2ng theo ba c\u00e1ch:<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 T\u0103ng gi\u00e1: T\u0103ng gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 s\u1ebd l\u00e0m t\u0103ng t\u1ed5ng doanh thu v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn r\u00f2ng.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n: Vi\u1ec7c l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng mua s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 cao h\u01a1n s\u1ebd d\u1eabn \u0111\u1ebfn l\u1ee3i nhu\u1eadn r\u00f2ng cao h\u01a1n.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 T\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi: Kh\u00e1ch h\u00e0ng m\u1edbi s\u1ebd t\u0103ng l\u1ee3i nhu\u1eadn th\u00f4ng qua doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ed5ng th\u1ec3 cao h\u01a1n.<\/p>\n

C\u1eaft gi\u1ea3m chi ph\u00ed<\/strong><\/p>\n

M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn l\u00e0 c\u1eaft gi\u1ea3m chi ph\u00ed.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Chi ph\u00ed tr\u1ef1c ti\u1ebfp: L\u00e0 nh\u1eefng chi ph\u00ed li\u00ean quan c\u1ee5 th\u1ec3 \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. V\u00ed d\u1ee5 v\u1ec1 chi ph\u00ed tr\u1ef1c ti\u1ebfp bao g\u1ed3m lao \u0111\u1ed9ng v\u00e0 v\u1eadt li\u1ec7u.<\/p>\n

\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Chi ph\u00ed gi\u00e1n ti\u1ebfp: C\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chi ph\u00ed chung, chi ph\u00ed gi\u00e1n ti\u1ebfp bao g\u1ed3m c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh nh\u01b0ng kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c b\u00e1n.<\/p>\n

Lo\u1ea1i b\u1ecf s\u1ea3n ph\u1ea9m<\/strong><\/p>\n

\u0110\u00f4i khi c\u00e1c c\u00f4ng ty b\u00e1n nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111\u00f3, m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn l\u00e0 lo\u1ea1i b\u1ecf c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00f4ng b\u00e1n ch\u1ea1y. Vi\u1ec7c ng\u1eebng cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd l\u00e0m gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t, cu\u1ed1i c\u00f9ng s\u1ebd c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn.<\/p>\n

Gi\u1ea3m h\u00e0ng t\u1ed3n kho<\/strong><\/p>\n

Gi\u1eef h\u00e0ng t\u1ed3n kho c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m. T\u00f9y thu\u1ed9c v\u00e0o nh\u1eefng g\u00ec c\u00f4ng ty b\u00e1n, kho l\u01b0u tr\u1eef h\u00e0ng t\u1ed3n kho c\u00f3 th\u1ec3 y\u00eau c\u1ea7u m\u1ed9t t\u00f2a nh\u00e0 ri\u00eang bi\u1ec7t v\u00e0 nh\u00e2n vi\u00ean b\u1ed5 sung. Gi\u1ea3m l\u01b0\u1ee3ng h\u00e0ng d\u1ef1 tr\u1eef c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 gi\u1ea3m chi ph\u00ed v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn r\u00f2ng.<\/p>\n

So s\u00e1nh kh\u1ea3 n\u0103ng sinh l\u1eddi so v\u1edbi t\u0103ng tr\u01b0\u1edfng<\/strong><\/span><\/h2>\n

L\u00e3nh \u0111\u1ea1o c\u00f4ng ty v\u00e0 c\u00e1c b\u00ean li\u00ean quan b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 xem x\u00e9t li\u1ec7u l\u1ee3i nhu\u1eadn ho\u1eb7c t\u0103ng tr\u01b0\u1edfng c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t ch\u1ec9 b\u00e1o t\u1ed1t h\u01a1n v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ee7a c\u00f4ng ty hay kh\u00f4ng. T\u00f9y thu\u1ed9c v\u00e0o c\u00f4ng ty, c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb khi xem x\u00e9t t\u1eebng y\u1ebfu t\u1ed1 m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp ho\u1eb7c c\u1ea3 hai c\u00f9ng nhau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ee9c kh\u1ecfe c\u1ee7a c\u00f4ng ty, nh\u01b0 sau:<\/p>\n

Kh\u1ea3 n\u0103ng sinh l\u1eddi<\/strong><\/span><\/h3>\n

\u0110i\u1ec3m m\u1ea5u ch\u1ed1t t\u00edch c\u1ef1c cho th\u1ea5y c\u00f4ng ty \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n chi ti\u00eau, \u0111\u00e2y l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u t\u1ed1t cho th\u1ea5y c\u00f4ng ty s\u1ebd ti\u1ebfp t\u1ee5c th\u00e0nh c\u00f4ng. \u0110\u00e2y l\u00e0 th\u00f4ng tin h\u1eefu \u00edch cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i t\u00edch c\u1ef1c v\u00e0 ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty hy v\u1ecdng t\u0103ng doanh thu t\u1ed5ng th\u1ec3.<\/p>\n

C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f4ng cho th\u1ea5y l\u1ee3i nhu\u1eadn cao khi h\u1ecd b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng. Khi m\u1ed9t doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ed9t m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng t\u1eadp trung h\u01a1n, n\u00f3 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao h\u01a1n.<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n<\/strong><\/span><\/h3>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty c\u0169ng c\u00f3 th\u1ec3 cho th\u1ea5y m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. T\u0103ng tr\u01b0\u1edfng l\u00e0 s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a c\u00f4ng ty th\u00f4ng qua vi\u1ec7c thu\u00ea th\u00eam nh\u00e2n vi\u00ean, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n c\u0169ng nh\u01b0 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n

S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty cho th\u1ea5y doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 v\u1ed1n ho\u1eb7c doanh thu \u0111\u1ec3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh. T\u0103ng tr\u01b0\u1edfng l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty tr\u1ebb v\u00e0 m\u1edbi th\u00e0nh l\u1eadp.<\/p>\n

L\u1ee3i nhu\u1eadn \u0111\u00f3ng g\u00f3p v\u00e0o t\u0103ng tr\u01b0\u1edfng v\u00e0 t\u0103ng tr\u01b0\u1edfng cho th\u1ea5y m\u1ed9t d\u00f2ng doanh thu t\u00edch c\u1ef1c. C\u1ea3 hai ch\u1ec9 s\u1ed1 \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb khi \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe v\u00e0 gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed9t c\u00f4ng ty.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 profit l\u00e0 g\u00ec, hi v\u1ecdng b\u1ea1n \u0111\u00e3 c\u00f3 nh\u1eefng th\u00f4ng tin b\u1ed5 \u00edch.<\/p>\n

Tr\u00e2m Nguy\u1ec5n<\/strong><\/p>\n

<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Profit l\u00e0 g\u00ec? Profit hay l\u1ee3i nhu\u1eadn l\u00e0 s\u1ed1 ti\u1ec1n doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c khi t\u1ed5ng doanh thu v\u01b0\u1ee3t qu\u00e1 t\u1ed5ng chi ph\u00ed.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21655"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=21655"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21655\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=21655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=21655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=21655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}