{"id":21669,"date":"2023-12-06T02:50:52","date_gmt":"2023-12-06T02:50:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tim-hieu-ethnocentrism-la-gi-trong-kinh-doanh.html"},"modified":"2023-12-22T04:55:49","modified_gmt":"2023-12-21T21:55:49","slug":"tim-hieu-ethnocentrism-la-gi-trong-kinh-doanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tim-hieu-ethnocentrism-la-gi-trong-kinh-doanh.html","title":{"rendered":"T\u00ecm hi\u1ec3u Ethnocentrism l\u00e0 g\u00ec trong kinh doanh"},"content":{"rendered":"
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\u0110\u1ec3 \u0111\u1ecbnh ngh\u0129a ch\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c Ethnocentrism l\u00e0 g\u00ec<\/strong>, ch\u00fang ta n\u00ean hi\u1ec3u r\u1eb1ng n\u00f3 l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 c\u0169ng t\u1ef1 nhi\u00ean nh\u01b0 h\u01a1i th\u1edf. \u0110\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n t\u1ef1 nhi\u00ean c\u1ee7a con ng\u01b0\u1eddi v\u00e0 \u0111\u1ebfn nh\u01b0 m\u1ed9t h\u1ec7 qu\u1ea3 t\u1ef1 nhi\u00ean c\u1ee7a xu h\u01b0\u1edbng t\u00e1ch m\u00ecnh th\u00e0nh c\u00e1c d\u00e2n t\u1ed9c. B\u1ea1n \u0111ang theo ch\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c khi b\u1ea1n tin r\u1eb1ng d\u00e2n t\u1ed9c v\u00e0 v\u0103n h\u00f3a c\u1ee7a b\u1ea1n v\u01b0\u1ee3t tr\u1ed9i h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

C\u00f3 l\u1ebd v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1ea5t c\u1ee7a ch\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c l\u00e0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a nh\u1eefng nh\u00e0 th\u00e1m hi\u1ec3m \u0111i \u0111\u1ebfn nh\u1eefng v\u00f9ng \u0111\u1ea5t m\u1edbi \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y. C\u00e1c nh\u00e0 nh\u00e2n ch\u1ee7ng h\u1ecdc, nh\u00e0 truy\u1ec1n gi\u00e1o v\u00e0 nh\u00e0 th\u00e1m hi\u1ec3m th\u01b0\u1eddng xem ng\u01b0\u1eddi d\u00e2n \u1edf nh\u1eefng v\u00f9ng \u0111\u1ea5t b\u1ea3n \u0111\u1ecba l\u00e0 ng\u01b0\u1eddi nguy\u00ean th\u1ee7y.<\/p>\n

Nh\u01b0ng h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng nh\u1eefng ti\u00eau chu\u1ea9n n\u00e0o \u0111\u1ec3 \u0111\u01b0a ra nh\u1eadn \u0111\u1ecbnh \u0111\u00f3? T\u1ea5t nhi\u00ean, h\u1ecd s\u1ebd s\u1eed d\u1ee5ng v\u0103n h\u00f3a v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a ch\u00e2u \u00c2u nh\u01b0 \u1edf th\u1ebf k\u1ef7 17, 18 v\u00e0 19. Theo ti\u00eau chu\u1ea9n c\u1ee7a h\u1ecd, nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng m\u1eb7c nhi\u1ec1u qu\u1ea7n \u00e1o s\u1ed1ng trong r\u1eebng, kh\u00f4ng bi\u1ebft \u0111\u1ecdc v\u00e0 vi\u1ebft kh\u00f4ng h\u01a1n g\u00ec nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng v\u0103n minh.<\/p>\n

Tuy nhi\u00ean, ch\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c kh\u00f4ng b\u1eaft \u0111\u1ea7u \u1edf \u0111\u00f3; n\u00f3 \u0111\u00e3 \u1edf \u0111\u00f3 r\u1ea5t l\u00e2u tr\u01b0\u1edbc \u0111\u00f3. Tuy nhi\u00ean, ngay c\u1ea3 ng\u00e0y nay, ch\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c v\u1eabn l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong ch\u00fang ta. Ng\u00e0y nay n\u00f3 v\u1eabn t\u1ed3n t\u1ea1i m\u1ea1nh m\u1ebd nh\u01b0 x\u01b0a kia. N\u00f3 c\u00f3 th\u1ec3 tinh t\u1ebf h\u01a1n m\u1ed9t ch\u00fat, nh\u01b0ng n\u00f3 \u1edf \u0111\u00f3, lu\u00f4n \u1ea9n n\u1ea5p b\u00ean d\u01b0\u1edbi v\u1ebb ngo\u00e0i.<\/p>\n

C\u00f3 l\u1ebd ng\u00e0y nay ch\u00fang ta kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt ng\u1eef nh\u01b0 th\u1ebf gi\u1edbi th\u1ee9 ba ho\u1eb7c nguy\u00ean th\u1ee7y. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 ch\u1ecbu. Thay v\u00e0o \u0111\u00f3, m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 \u201cn\u1ec1n v\u0103n h\u00f3a m\u1edbi n\u1ed5i\u201d ho\u1eb7c \u201c\u0111\u1ea5t n\u01b0\u1edbc k\u1ef3 l\u1ea1\u201d.<\/p>\n

\n

\u201cCh\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c l\u00e0 ni\u1ec1m tin v\u00e0o t\u00ednh \u01b0u vi\u1ec7t c\u1ee7a n\u1ec1n v\u0103n h\u00f3a c\u1ee7a ri\u00eang b\u1ea1n. N\u00f3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u00e1c n\u1ec1n v\u0103n h\u00f3a kh\u00e1c b\u1eb1ng l\u00fd t\u01b0\u1edfng v\u0103n h\u00f3a c\u1ee7a ri\u00eang b\u1ea1n.\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n

\u00a0<\/p>\n

\u00dd ngh\u0129a \u0111\u1ed1i v\u1edbi kinh doanh<\/strong><\/span><\/h2>\n

Ch\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c \u0111\u01b0\u01a1ng nhi\u00ean \u0111i k\u00e8m v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh, c\u1ea3 trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. N\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, b\u1ea1n n\u00ean hi\u1ec3u r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0 bi\u1ebft lo\u1ea1i \u1ea3nh h\u01b0\u1edfng n\u00e0o c\u00f3 th\u1ec3 c\u00f3 \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n.<\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng hi\u1ec3u ch\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c, b\u1ea1n c\u00f3 nguy c\u01a1 xa r\u1eddi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n nh\u1eadn ra v\u00e0 hi\u1ec3u n\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1ch \u0111\u1ec3 thu l\u1ee3i t\u1eeb n\u00f3.<\/p>\n

\u01afu \u0111i\u1ec3m<\/strong><\/span><\/h3>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf ph\u1ea7n Ethnocentrism l\u00e0 g\u00ec, m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1nh gi\u00e1 nh\u1eefng ng\u01b0\u1eddi v\u00e0 n\u1ec1n v\u0103n h\u00f3a kh\u00e1c d\u1ef1a tr\u00ean th\u01b0\u1edbc \u0111o c\u1ee7a n\u1ec1n v\u0103n h\u00f3a c\u1ee7a ch\u00ednh h\u1ecd. Khi n\u00f3i \u0111\u1ebfn kinh doanh, ch\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c s\u1ebd th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng s\u1ef1 \u01b0a th\u00edch \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1eeb c\u00e1c qu\u1ed1c gia v\u00e0 n\u1ec1n v\u0103n h\u00f3a c\u1ee5 th\u1ec3.<\/p>\n

M\u1ed9t qu\u1ed1c gia c\u00f3 t\u00ednh d\u00e2n t\u1ed9c cao s\u1ebd c\u00f3 xu h\u01b0\u1edbng khuy\u1ebfn kh\u00edch ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 h\u1ea7u h\u1ebft vi\u1ec7c mua h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong n\u01b0\u1edbc ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 t\u1eeb c\u00e1c qu\u1ed1c gia c\u00f3 chung v\u0103n h\u00f3a v\u1edbi qu\u1ed1c gia \u0111\u00f3.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. L\u00e0 m\u1ed9t c\u00f4ng ty trong n\u01b0\u1edbc, b\u1ea1n s\u1ebd th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n h\u01a1n v\u00e0 \u00edt c\u00f3 kh\u1ea3 n\u0103ng mua c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u1edf n\u01b0\u1edbc ngo\u00e0i h\u01a1n.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ng\u0103n c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 cho ph\u00e9p c\u00f4ng ty c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n. Do \u0111\u00f3, b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m n\u01b0\u1edbc ngo\u00e0i gi\u00e1 r\u1ebb.<\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/span><\/h3>\n

Ch\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, tuy nhi\u00ean, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t tr\u1edf ng\u1ea1i l\u1edbn cho b\u1ea1n khi b\u1ea1n c\u1ed1 g\u1eafng m\u1edf r\u1ed9ng ra n\u01b0\u1edbc ngo\u00e0i. N\u1ebfu b\u1ea1n c\u1ed1 g\u1eafng m\u1edf r\u1ed9ng ph\u1ea1m vi kinh doanh, b\u1ea1n s\u1ebd b\u1ecb coi l\u00e0 ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng d\u1ec5 ti\u1ebfp nh\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho \u0111i\u1ec1u n\u00e0y l\u00e0 khi c\u00e1c c\u00f4ng ty M\u1ef9 c\u1ed1 g\u1eafng c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng \u1edf Trung Qu\u1ed1c. Nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd kh\u00f4ng v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c v\u00ec ng\u01b0\u1eddi Trung Qu\u1ed1c r\u1ea5t c\u00f3 tinh th\u1ea7n d\u00e2n t\u1ed9c v\u00e0 \u1ee7ng h\u1ed9 ch\u00ednh h\u1ecd.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n \u0111\u1ed1i ph\u00f3 v\u1edbi ch\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c?<\/strong><\/span><\/h2>\n

V\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t c\u00f4ng ty, b\u1ea1n n\u00ean t\u00ecm c\u00e1ch gi\u1ea3m thi\u1ec3u nh\u1eefng th\u1ea5t b\u1ea1i do ch\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c g\u00e2y ra v\u00e0 t\u1ed1i \u0111a h\u00f3a c\u00e1c c\u01a1 h\u1ed9i c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t. N\u00f3 gi\u00fap cho th\u1ea5y b\u1ea1n g\u1eafn b\u00f3 v\u1edbi qu\u1ed1c gia v\u00e0 v\u0103n h\u00f3a nh\u01b0 th\u1ebf n\u00e0o khi b\u1ea1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m trong qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n

Khi b\u1ea1n mu\u1ed1n m\u1edf r\u1ed9ng sang m\u1ed9t qu\u1ed1c gia c\u00f3 t\u00ednh d\u00e2n t\u1ed9c cao, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt m\u1ed1i quan h\u1ec7 v\u1edbi n\u01b0\u1edbc s\u1edf t\u1ea1i c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng ty con \u1edf qu\u1ed1c gia m\u00e0 b\u1ea1n \u0111ang m\u1edf r\u1ed9ng, v\u1edbi m\u1ed9t t\u00ean kh\u00e1c v\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ho\u00e0n to\u00e0n kh\u00e1c.<\/p>\n

Sau \u0111\u00f3, c\u00f4ng ty con \u0111\u00f3 c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 khi\u1ebfn h\u1ecd ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

Mong r\u1eb1ng v\u1edbi nh\u1eefng chia s\u1ebb v\u1ec1 Ethnocentrism l\u00e0 g\u00ec<\/strong>, b\u1ea1n s\u1ebd hi\u1ec3u h\u01a1n \u00fd ngh\u0129a c\u1ee7a n\u00f3 trong kinh doanh.<\/p>\n

Tr\u00e2m Nguy\u1ec5n<\/strong><\/p>\n

<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ec3 \u0111\u1ecbnh ngh\u0129a ch\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c Ethnocentrism l\u00e0 g\u00ec<\/strong>, ch\u00fang ta n\u00ean hi\u1ec3u r\u1eb1ng n\u00f3 l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 c\u0169ng t\u1ef1 nhi\u00ean nh\u01b0 h\u01a1i th\u1edf. \u0110\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n t\u1ef1 nhi\u00ean c\u1ee7a con ng\u01b0\u1eddi v\u00e0 \u0111\u1ebfn nh\u01b0 m\u1ed9t h\u1ec7 qu\u1ea3 t\u1ef1 nhi\u00ean c\u1ee7a xu h\u01b0\u1edbng t\u00e1ch m\u00ecnh th\u00e0nh c\u00e1c d\u00e2n t\u1ed9c. B\u1ea1n \u0111ang theo ch\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c khi b\u1ea1n tin r\u1eb1ng d\u00e2n t\u1ed9c v\u00e0 v\u0103n h\u00f3a c\u1ee7a b\u1ea1n v\u01b0\u1ee3t tr\u1ed9i h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21669"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=21669"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21669\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=21669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=21669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=21669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}