{"id":21671,"date":"2023-12-06T02:50:56","date_gmt":"2023-12-06T02:50:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/fmcg-la-gi-su-khac-biet-giua-fmcg-va-retail.html"},"modified":"2023-12-22T04:55:49","modified_gmt":"2023-12-21T21:55:49","slug":"fmcg-la-gi-su-khac-biet-giua-fmcg-va-retail","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/fmcg-la-gi-su-khac-biet-giua-fmcg-va-retail.html","title":{"rendered":"FMCG l\u00e0 g\u00ec? S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa FMCG v\u00e0 Retail"},"content":{"rendered":"
\n
<\/figure>\n

Nh\u1eafc \u0111\u1ebfn FMCG, ng\u01b0\u1eddi ta th\u01b0\u1eddng ngh\u0129 ngay \u0111\u1ebfn c\u00e1c t\u1eadp \u0111o\u00e0n n\u1ed5i ti\u1ebfng nh\u01b0 Unilever, Pepsico, P&G, Cocacola\u2026 V\u1eady kh\u00e1i ni\u1ec7m FMCG l\u00e0 g\u00ec, \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a ng\u00e0nh h\u00e0ng n\u00e0y v\u00e0 t\u1ea1i sao \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c nhi\u1ec1u ng\u01b0\u1eddi m\u01a1 \u01b0\u1edbc? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n

FMCG l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

FMCG l\u00e0 thu\u1eadt ng\u1eef vi\u1ebft t\u1eaft c\u1ee7a Fast Moving Consumer Goods, l\u00e0 ng\u00e0nh cung c\u1ea5p to\u00e0n b\u1ed9 c\u00e1c lo\u1ea1i h\u00e0ng h\u00f3a ti\u00eau d\u00f9ng thi\u1ebft y\u1ebfu trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y nh\u01b0 s\u1ea3n ph\u1ea9m gia d\u1ee5ng, \u0111\u1ed3 \u0103n \u0111\u00f3ng h\u1ed9p, th\u1ee9c u\u1ed1ng \u0111\u00f3ng chai, th\u1ef1c ph\u1ea9m ch\u1ee9ng n\u0103ng, h\u00f3a m\u1ef9 ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n nh\u01b0 d\u1ea7u g\u1ed9i, s\u1eefa t\u1eafm, kem \u0111\u00e1nh r\u0103ng, b\u1ed9t gi\u1eb7t\u2026<\/p>\n

Ngo\u00e0i ra hi\u1ec7n nay, c\u00e1c s\u1ea3n ph\u1ea9m v\u0103n ph\u00f2ng ph\u1ea9m, d\u01b0\u1ee3c li\u1ec7u v\u00e0 \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m thu\u1ed9c ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh. Nh\u1eefng s\u1ea3n ph\u1ea9m thu\u1ed9c ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh xu\u1ea5t hi\u1ec7n ph\u1ed5 bi\u1ebfn trong c\u00e1c si\u00eau th\u1ecb, t\u1ea1p h\u00f3a, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n

H\u00e0ng ti\u00eau d\u00f9ng nhanh, hay FMCG, l\u00e0 m\u1ed9t danh m\u1ee5c c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c b\u00e1n nhanh ch\u00f3ng, th\u01b0\u1eddng v\u1edbi chi ph\u00ed th\u1ea5p.<\/p>\n

M\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a ng\u00e0nh FMCG<\/strong><\/span><\/h2>\n

FMCG bao g\u1ed3m h\u1ea7u h\u1ebft c\u00e1c m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu<\/p>\n

\u0110\u00f3 l\u00e0 nh\u1eefng m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng nhanh, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u sinh ho\u1ea1t h\u00e0ng ng\u00e0y c\u1ee7a \u0111\u1eddi s\u1ed1ng m\u00e0 ai c\u0169ng c\u1ea7n s\u1eed d\u1ee5ng.<\/p>\n

Gi\u00e1 th\u00e0nh ph\u1ea3i ch\u0103ng<\/strong><\/span><\/h3>\n

Gi\u00e1 th\u00e0nh c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng nhanh t\u01b0\u01a1ng \u0111\u1ed1i r\u1ebb, ph\u00f9 h\u1ee3p v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1eeb b\u00ecnh d\u00e2n \u0111\u1ebfn cao c\u1ea5p.<\/p>\n

Kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n l\u1edbn<\/strong><\/span><\/h3>\n

Do \u0111\u00e2y l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng, ti\u00eau th\u1ee5 h\u00e0ng ng\u00e0y n\u00ean nhu c\u1ea7u s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i r\u1ea5t l\u1edbn; FMCG \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng cung c\u1ea5p s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ef1c k\u1ef3 l\u1edbn.<\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i s\u1eb5n v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng nh\u1ecf<\/strong><\/span><\/h3>\n

\u0110i\u1ec1u n\u00e0y gi\u00fap cho kh\u00e1ch h\u00e0ng thu\u1eadn ti\u1ec7n mua h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng trong th\u1eddi gian ng\u1eafn. Do \u0111\u00f3, c\u00e1c m\u1eb7t h\u00e0ng n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c b\u00e1n r\u1ea5t nhanh.<\/p>\n

M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp<\/strong><\/span><\/h3>\n

Do h\u00e0ng FMCG \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 li\u00ean t\u1ee5c n\u00ean ph\u1ea3i \u0111\u1ea3m b\u1ea3o thu\u1eadn ti\u1ec7n cho kh\u00e1ch mua h\u00e0ng. C\u00e1c c\u00f4ng ty, t\u1eadp \u0111o\u00e0n s\u1ea3n xu\u1ea5t th\u01b0\u1eddng kh\u00f4ng tr\u1ef1c ti\u1ebfp b\u00e1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng m\u00e0 th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi ti\u00eau th\u1ee5 nh\u01b0 si\u00eau th\u1ecb, t\u1ea1p h\u00f3a, chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, ch\u1ee3 d\u00e2n sinh\u2026<\/p>\n

H\u00e0ng h\u00f3a th\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n t\u1eeb n\u01a1i s\u1ea3n xu\u1ea5t \u0111\u1ebfn c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, t\u1ed5ng \u0111\u1ea1i l\u00fd c\u00e1c c\u1ea5p, sau \u0111\u00f3 \u0111\u1ebfn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, t\u1eeb \u0111\u00f3 m\u1edbi \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng. Nh\u1edd m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i ph\u1ee7 s\u00f3ng r\u1ed9ng kh\u1eafp n\u00ean c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 m\u1eb7t m\u1ecdi n\u01a1i, ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng.<\/p>\n

L\u1ee3i nhu\u1eadn tr\u00ean t\u1eebng s\u1ea3n ph\u1ea9m th\u1ea5p nh\u01b0ng t\u1ed5ng l\u1ee3i nhu\u1eadn l\u1ea1i r\u1ea5t cao<\/strong><\/span><\/h3>\n

B\u1edfi \u0111\u1eb7c \u0111i\u1ec3m ti\u00eau d\u00f9ng nhanh, k\u00edch th\u01b0\u1edbc, kh\u1ed1i l\u01b0\u1ee3ng nh\u1ecf n\u00ean l\u1ee3i nhu\u1eadn tr\u00ean t\u1eebng s\u1ea3n ph\u1ea9m h\u00e0ng FMCG l\u00e0 r\u1ea5t nh\u1ecf. Song, t\u1ed5ng l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c l\u1ea1i v\u00f4 c\u00f9ng l\u1edbn do nh\u00e0 s\u1ea3n xu\u1ea5t t\u1eadp trung v\u00e0o t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a b\u00e1n ra.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng nhanh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u00eau th\u1ee5 th\u01b0\u1eddng xuy\u00ean v\u1edbi s\u1ed1 l\u01b0\u1ee3ng v\u00f4 c\u00f9ng l\u1edbn n\u00ean v\u00f2ng \u0111\u1eddi c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m r\u1ea5t ng\u1eafn. Nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ebd d\u1ef1a v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y \u0111\u1ec3 s\u1ea3n xu\u1ea5t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn. N\u1ebfu t\u00ednh t\u1ed5ng l\u1ee3i nhu\u1eadn th\u00ec \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 doanh thu c\u1ef1c h\u1ea5p d\u1eabn, l\u00e0 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 \u0111\u1ed1i v\u1edbi nh\u1eefng t\u1eadp \u0111o\u00e0n, doanh nghi\u1ec7p FMCG.<\/p>\n

C\u1ea1nh tranh gay g\u1eaft gi\u1eefa c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t<\/strong><\/span><\/h3>\n

M\u1eb7c d\u00f9 FMCG r\u1ea5t \u0111a d\u1ea1ng v\u1ec1 ng\u00e0nh h\u00e0ng, ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m, song c\u00e1c nh\u00e3n h\u00e0ng c\u00f3 c\u00f9ng m\u1eb7t h\u00e0ng c\u1ea1nh tranh v\u1edbi nhau l\u00e0 r\u1ea5t l\u1edbn.<\/p>\n

\u00a0Ngo\u00e0i ra, gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f4ng d\u1ee5ng c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng FMCG c\u00f9ng lo\u1ea1i kh\u00f4ng ch\u00eanh l\u1ec7ch nhi\u1ec1u, doanh nghi\u1ec7p c\u00e0ng ph\u1ea3i m\u1edf r\u1ed9ng vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

S\u1ea3n ph\u1ea9m c\u00e0ng n\u1ed5i ti\u1ebfng, ph\u1ea1m vi ph\u1ee7 s\u00f3ng c\u00e0ng r\u1ed9ng, c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn m\u1eb7t h\u00e0ng th\u00ec c\u00e0ng c\u00f3 l\u1ee3i trong vi\u1ec7c kinh doanh c\u0169ng nh\u01b0 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty. Do v\u1eady, FMCG \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh gay g\u1eaft nh\u1ea5t.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua th\u01b0\u1eddng xuy\u00ean v\u1edbi s\u1ef1 cam k\u1ebft th\u1ea5p<\/strong><\/span><\/h3>\n

M\u1eb7c d\u00f9 l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu \u0111\u01b0\u1ee3c mua th\u01b0\u1eddng xuy\u00ean, song, ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ea1i kh\u00f4ng c\u00f3 s\u1ef1 cam k\u1ebft trung th\u00e0nh v\u1edbi m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh. L\u00fd do l\u00e0 b\u1edfi c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, nh\u00e3n h\u00e0ng v\u1edbi gi\u00e1 th\u00e0nh, ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, v\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng th\u00edch th\u1eed s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 so s\u00e1nh.<\/p>\n

Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u0169ng kh\u00f4ng h\u1eb3n x\u1ea3y ra v\u1edbi m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. V\u1eabn c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u v\u00ec c\u1ea3m th\u1ea5y s\u1ef1 ph\u00f9 h\u1ee3p ho\u1eb7c do th\u00f3i quen.<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ng\u00e0nh b\u00e1n l\u1ebb \u2013 Retail v\u00e0 ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh \u2013 FMCG l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

S\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n v\u00e0 l\u1edbn nh\u1ea5t gi\u1eefa 2 ng\u00e0nh b\u00e1n l\u1ebb Retail v\u00e0 FMCG l\u00e0 g\u00ec? \u0110i\u1ec1u \u0111\u00f3 n\u1eb1m \u1edf kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

N\u1ebfu nh\u01b0 FMCG t\u1eadp trung ch\u00ednh v\u00e0o c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i nh\u01b0 \u0111\u1ea1i l\u00fd, si\u00eau th\u1ecb, chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb th\u00ec ng\u00e0nh b\u00e1n l\u1ebb l\u1ea1i t\u1eadp trung v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng \u2013 ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng nhanh \u0111\u1ec3 s\u1eed d\u1ee5ng v\u00e0 ti\u00eau th\u1ee5.<\/p>\n

T\u1ea1i sao FMCG l\u1ea1i l\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c m\u01a1 \u01b0\u1edbc c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi?<\/strong><\/span><\/h2>\n

C\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c lu\u00f4n r\u1ed9ng m\u1edf<\/strong><\/span><\/h3>\n

L\u00e0 ng\u00e0nh \u0111a d\u1ea1ng l\u0129nh v\u1ef1c, s\u1ea3n ph\u1ea9m kinh doanh (h\u00f3a m\u1ef9 ph\u1ea9m, \u0111\u1ed3 \u0103n th\u1ee9c u\u1ed1ng, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng\u2026) c\u0169ng nh\u01b0 nhu c\u1ea7u ti\u00eau d\u00f9ng lu\u00f4n l\u1edbn, FMCG h\u1ee9a h\u1eb9n mang \u0111\u1ebfn r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c cho \u1ee9ng vi\u00ean.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng nh\u00e2n l\u1ef1c FMCG l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111a d\u1ea1ng, c\u1ea7n ngu\u1ed3n nh\u00e2n l\u1ef1c l\u1edbn \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9, v\u1ecb tr\u00ed l\u00e0m vi\u1ec7c c\u00f3 th\u1ec3 kh\u00f4ng ph\u00e2n bi\u1ec7t tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, kh\u00f4ng \u0111\u00f2i h\u1ecfi b\u1eb1ng c\u1ea5p qu\u00e1 l\u1edbn.<\/p>\n

Do v\u1eady, d\u00f9 b\u1ea1n theo h\u1ecdc m\u00f4i tr\u01b0\u1eddng h\u1ecdc thu\u1eadt hay ng\u00e0nh n\u00e0o, v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m d\u00e0nh cho b\u1ea1n trong th\u1ecb tr\u01b0\u1eddng n\u00e0y, t\u1eeb c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd c\u1ea5p cao, m\u00f4i tr\u01b0\u1eddng c\u00f4ng s\u1edf hay t\u1ea1i c\u00e1c nh\u00e0 m\u00e1y, c\u00f4ng x\u01b0\u1edfng s\u1ea3n xu\u1ea5t\u2026<\/p>\n

K\u00edch th\u00edch s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 th\u00edch nghi<\/strong><\/span><\/h3>\n

V\u1edbi s\u1ee9c \u00e9p c\u1ea1nh tranh r\u1ea5t l\u1edbn t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7, c\u00e1 doanh nghi\u1ec7p FMCG lu\u00f4n ph\u1ea3i c\u1ed1 g\u1eafng \u0111i \u0111\u1ea7u xu h\u01b0\u1edbng, t\u00ecm ra nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 gi\u1ea3i ph\u00e1p m\u1edbi, thay \u0111\u1ed5i bao b\u00ec th\u01b0\u1eddng xuy\u00ean, t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, marketing thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Th\u1ebf n\u00ean, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ea3nh \u0111\u1ea5t c\u1ee7a nh\u1eefng b\u1ed9 n\u00e3o s\u00e1ng t\u1ea1o, nhi\u1ec1u \u00fd t\u01b0\u1edfng v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 th\u00edch nghi c\u1ef1c k\u1ef3 cao.<\/p>\n

L\u00e0m vi\u1ec7c \u1edf nh\u1eefng t\u1eadp \u0111o\u00e0n n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi<\/strong><\/span><\/h3>\n

Nh\u1eefng doanh nghi\u1ec7p FMCG th\u01b0\u1eddng l\u00e0 nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn, c\u00f3 l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n tr\u00ean th\u1ebf gi\u1edbi ho\u1eb7c trong m\u1ed9t qu\u1ed1c gia.<\/p>\n

N\u1ebfu l\u00e0m vi\u1ec7c cho nh\u1eefng t\u1eadp \u0111o\u00e0n qu\u1ed1c t\u1ebf nh\u01b0 Unilever, PepsiCo, Cocacola, P&G, Nestle, Johnson & Johnson\u2026 hay nh\u1eefng c\u00f4ng ty l\u1edbn trong n\u01b0\u1edbc nh\u01b0 Vinamilk, TH, Masan, Acecook, Trung Nguy\u00ean, Bibica, H\u1eefu Ngh\u1ecb\u2026, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c \u1edf nh\u1eefng m\u00f4i tr\u01b0\u1eddng tri\u1ec3n v\u1ecdng, con \u0111\u01b0\u1eddng th\u0103ng h\u1ee9a h\u1eb9n v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9 c\u1ef1c t\u1ed1t.<\/p>\n

L\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng c\u00e1 nh\u00e2n xu\u1ea5t s\u1eafc<\/strong><\/span><\/h3>\n

L\u00e0m vi\u1ec7c trong nh\u1eefng m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p l\u1edbn, b\u00ean c\u1ea1nh nh\u1eefng l\u1ee3i \u00edch v\u1ec1 ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9, con \u0111\u01b0\u1eddng th\u0103ng ti\u1ebfn\u2026 th\u00ec \u0111i\u1ec1u qu\u00fd gi\u00e1 h\u01a1n b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c ch\u00ednh l\u00e0 \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c c\u00f9ng nh\u1eefng c\u00e1 nh\u00e2n xu\u1ea5t s\u1eafc.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, khi b\u1ea1n l\u00e0m vi\u1ec7c \u1edf c\u00e1c kh\u1ed1i \u2018Back Office\u2019, thu\u1ed9c c\u00e1c kh\u1ed1i nh\u01b0 Brand, Trade Marketing, Distribution, HR\u2026, b\u1ea1n s\u1ebd th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c tham gia c\u00e1c bu\u1ed5i h\u1ecdp v\u1edbi l\u00e3nh \u0111\u1ea1o ho\u1eb7c l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea5p cao. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 b\u1ea1n m\u1edf r\u1ed9ng c\u00e1c m\u1ed1i quan h\u1ec7 ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng nh\u01b0 h\u1ecdc h\u1ecfi kinh nghi\u1ec7m t\u1eeb nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 chia s\u1ebb v\u1ec1 FMCG l\u00e0 g\u00ec c\u0169ng nh\u01b0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa FMCG v\u00e0 ng\u00e0nh b\u00e1n l\u1ebb \u2013 Retail, hi v\u1ecdng b\u1ea1n \u0111\u00e3 c\u00f3 th\u00eam nhi\u1ec1u ki\u1ebfn th\u1ee9c h\u1eefu \u00edch.<\/p>\n

Nguy\u1ec5n Huy\u1ec1n<\/strong><\/p>\n

<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Nh\u1eafc \u0111\u1ebfn FMCG, ng\u01b0\u1eddi ta th\u01b0\u1eddng ngh\u0129 ngay \u0111\u1ebfn c\u00e1c t\u1eadp \u0111o\u00e0n n\u1ed5i ti\u1ebfng nh\u01b0 Unilever, Pepsico, P&G, Cocacola\u2026 V\u1eady kh\u00e1i ni\u1ec7m FMCG l\u00e0 g\u00ec, \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a ng\u00e0nh h\u00e0ng n\u00e0y v\u00e0 t\u1ea1i sao \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c nhi\u1ec1u ng\u01b0\u1eddi m\u01a1 \u01b0\u1edbc? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21671"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=21671"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21671\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=21671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=21671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=21671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}