{"id":2174,"date":"2023-11-29T07:38:05","date_gmt":"2023-11-29T07:38:05","guid":{"rendered":"http:\/\/masterskills.org\/blog\/?p=2174"},"modified":"2024-05-24T19:42:01","modified_gmt":"2024-05-24T12:42:01","slug":"xay-dung-van-hoa-doanh-nghiep-yeu-quyet-dinh-su-truong-ton-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xay-dung-van-hoa-doanh-nghiep-yeu-quyet-dinh-su-truong-ton-cua-doanh-nghiep.html","title":{"rendered":"X\u00e2y D\u1ef1ng V\u0103n H\u00f3a Doanh Nghi\u1ec7p – Y\u1ebfu T\u1ed1 Quy\u1ebft \u0110\u1ecbnh S\u1ef1 Tr\u01b0\u1eddng T\u1ed3n C\u1ee7a Doanh Nghi\u1ec7p"},"content":{"rendered":"

X\u00e2y D\u1ef1ng V\u0103n H\u00f3a Doanh Nghi\u1ec7p – Y\u1ebfu T\u1ed1 Quy\u1ebft \u0110\u1ecbnh S\u1ef1 Tr\u01b0\u1eddng T\u1ed3n C\u1ee7a Doanh Nghi\u1ec7p<\/strong><\/p>\n

Trong m\u1ed9t doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng doanh nghi\u1ec7p c\u00f3 quy m\u00f4 l\u1edbn, l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p nh\u1eefng con ng\u01b0\u1eddi kh\u00e1c nhau v\u1ec1 tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n, tr\u00ecnh \u0111\u1ed9 v\u0103n h\u00f3a, m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c, quan h\u1ec7 x\u00e3 h\u1ed9i, v\u00f9ng mi\u1ec1n \u0111\u1ecba l\u00fd, t\u01b0 t\u01b0\u1edfng v\u0103n h\u00f3a\u2026 ch\u00ednh s\u1ef1 kh\u00e1c nhau n\u00e0y t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111a d\u1ea1ng v\u00e0 ph\u1ee9c t\u1ea1p. B\u00ean c\u1ea1nh \u0111\u00f3, v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft c\u1ee7a n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng v\u00e0 xu h\u01b0\u1edbng to\u00e0n c\u1ea7u h\u00f3a, bu\u1ed9c c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea3i li\u00ean t\u1ee5c t\u00ecm t\u00f2i nh\u1eefng c\u00e1i m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 thay \u0111\u1ed5i cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p tr\u1edf th\u00e0nh n\u01a1i t\u1eadp h\u1ee3p, ph\u00e1t huy m\u1ecdi ngu\u1ed3n l\u1ef1c con ng\u01b0\u1eddi, l\u00e0m gia t\u0103ng nhi\u1ec1u l\u1ea7n gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng ngu\u1ed3n l\u1ef1c con ng\u01b0\u1eddi \u0111\u01a1n l\u1ebb, g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec<\/a> m\u1ed9t n\u1ec1 n\u1ebfp v\u0103n h\u00f3a \u0111\u1eb7c th\u00f9 ph\u00e1t huy \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi v\u00e0o vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung c\u1ee7a t\u1ed5 ch\u1ee9c – \u0111\u00f3 l\u00e0 V\u0103n h\u00f3a doanh nghi\u1ec7p<\/a> (VHDN).<\/p>\n

M\u1eb7t kh\u00e1c x\u00e2y d\u1ef1ng VHDN c\u00f2n l\u00e0 m\u1ed9t y\u00eau c\u1ea7u t\u1ea5t y\u1ebfu c\u1ee7a ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00ec th\u00f4ng qua h\u00ecnh \u1ea3nh v\u0103n h\u00f3a doanh nghi\u1ec7p s\u1ebd g\u00f3p ph\u1ea7n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. VHDN ch\u00ednh l\u00e0 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u1ee7a m\u1ed7i doanh nghi\u1ec7p.<\/p>\n

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  1. Kh\u00e1i ni\u1ec7m v\u0103n h\u00f3a doanh nghi\u1ec7p <\/strong><\/li>\n<\/ol>\n

    B\u1ea5t k\u1ef3 m\u1ed9t doanh nghi\u1ec7p n\u00e0o n\u1ebfu thi\u1ebfu \u0111i y\u1ebfu t\u1ed1 v\u0103n h\u00f3a<\/a>, tri th\u1ee9c th\u00ec kh\u00f3 \u0111\u1ee9ng v\u1eefng \u0111\u01b0\u1ee3c. VHDN l\u00e0 v\u0103n ho\u00e1 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c v\u00ec v\u1eady n\u00f3 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 v\u0103n ho\u00e1 giao ti\u1ebfp hay v\u0103n ho\u00e1 kinh doanh nh\u01b0 ta th\u01b0\u1eddng ngh\u0129. VHDN kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng kh\u1ea9u hi\u1ec7u c\u1ee7a ban l\u00e3nh \u0111\u1ea1o \u0111\u01b0\u1ee3c treo tr\u01b0\u1edbc c\u1ed5ng, tr\u00ean h\u00e0nh lang hay trong ph\u00f2ng h\u1ecdp. \u0110\u00f3 ch\u1ec9 l\u00e0 \u00fd mu\u1ed1n, \u00fd t\u01b0\u1edfng. Nh\u1eefng g\u00ec ch\u00fang ta mong mu\u1ed1n c\u00f3 th\u1ec3 r\u1ea5t kh\u00e1c v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb, ni\u1ec1m tin, chu\u1ea9n m\u1ef1c \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong th\u1ef1c t\u1ebf v\u00e0 trong c\u00e1c h\u00e0nh vi m\u1ed7i th\u00e0nh vi\u00ean doanh nghi\u1ec7p.<\/p>\n

    V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/strong><\/p>\n

    C\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a xung quanh kh\u00e1i ni\u1ec7m n\u00e0y. M\u1ed7i n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau c\u00f3 c\u00e1c \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau. M\u1ed7i doanh nghi\u1ec7p l\u1ea1i c\u00f3 m\u1ed9t c\u00e1ch nh\u00ecn kh\u00e1c nhau v\u1ec1 VHDN. Hi\u1ec7n c\u00f3 tr\u00ean 300 \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau v\u1ec1 VHDN<\/a>. C\u00f3 m\u1ed9t v\u00e0i c\u00e1ch \u0111\u1ecbnh ngh\u0129a VHDN nh\u01b0 sau:<\/p>\n

    \u201cPh\u1ea9m ch\u1ea5t ri\u00eang bi\u1ec7t c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c ph\u00e2n bi\u1ec7t n\u00f3 v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c trong l\u0129nh v\u1ef1c\u201d. (Gold, K.A.)<\/p>\n

    \u201cV\u0103n h\u00f3a th\u1ec3 hi\u1ec7n t\u1ed5ng h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 c\u00e1ch h\u00e0nh x\u1eed ph\u1ee5 thu\u1ed9c l\u1eabn nhau ph\u1ed5 bi\u1ebfn trong doanh nghi\u1ec7p v\u00e0 c\u00f3 xu h\u01b0\u1edbng t\u1ef1 l\u01b0u truy\u1ec1n, th\u01b0\u1eddng trong th\u1eddi gian d\u00e0i\u201d. (Kotter, J.P. & Heskett, J.L.)<\/p>\n

    \u201cV\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 nh\u1eefng ni\u1ec1m tin, th\u00e1i \u0111\u1ed9 v\u00e0 gi\u00e1 tr\u1ecb t\u1ed3n t\u1ea1i ph\u1ed5 bi\u1ebfn v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh trong doanh nghi\u1ec7p\u201d. (Williams, A., Dobson, P. & Walters, M.)<\/p>\n

    C\u00f2n n\u1ebfu n\u00f3i n\u00f4m na: N\u1ebfu doanh nghi\u1ec7p l\u00e0 m\u00e1y t\u00ednh th\u00ec v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 h\u1ec7 \u0111i\u1ec1u h\u00e0nh. N\u00f3i m\u1ed9t c\u00e1ch h\u00ecnh t\u01b0\u1ee3ng th\u00ec: V\u0103n h\u00f3a l\u00e0 c\u00e1i c\u00f2n thi\u1ebfu khi ta c\u00f3 t\u1ea5t c\u1ea3, l\u00e0 c\u00e1i c\u00f2n l\u1ea1i khi t\u1ea5t c\u1ea3 \u0111\u00e3 m\u1ea5t.<\/p>\n

    Tuy nhi\u00ean, m\u1ecdi \u0111\u1ecbnh ngh\u0129a \u0111\u1ec1u c\u00f3 n\u00e9t chung coi VHDN l\u00e0 to\u00e0n b\u1ed9 c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong su\u1ed1t qu\u00e1 tr\u00ecnh t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, chi ph\u1ed1i t\u00ecnh c\u1ea3m, n\u1ebfp suy ngh\u0129 v\u00e0 h\u00e0nh vi c\u1ee7a m\u1ecdi th\u00e0nh vi\u00ean c\u1ee7a doanh nghi\u1ec7p; t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 truy\u1ec1n th\u1ed1ng ri\u00eang c\u1ee7a m\u1ed7i doanh nghi\u1ec7p.<\/p>\n

    V\u0103n h\u00f3a doanh nghi\u1ec7p, b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb<\/strong><\/p>\n

    C\u1ed1t l\u00f5i c\u1ee7a VHDN l\u00e0 tinh th\u1ea7n doanh nghi\u1ec7p v\u00e0 quan \u0111i\u1ec3m gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p<\/a>. Trong cu\u1ed1n s\u00e1ch V\u0103n m\u00ecnh l\u00e0m gi\u00e0u v\u00e0 ngu\u1ed3n g\u1ed1c c\u1ee7a c\u1ea3i c\u1ee7a TS. V\u01b0\u01a1ng Qu\u00e2n Ho\u00e0ng, ch\u00fang ta \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp t\u1edbi kh\u00e1i ni\u1ec7m gi\u00e1 tr\u1ecb. Gi\u1ea3i th\u00edch m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, gi\u00e1 tr\u1ecb l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 ng\u01b0\u1eddi ta c\u1ea3m th\u1ea5y quan tr\u1ecdng, c\u00f3 \u00edch. C\u1ee5m t\u1eeb \u201cQuan tr\u1ecdng\u201d v\u00e0 \u201cC\u00f3 \u00edch l\u1ee3i\u201d l\u00e0 r\u1ea5t \u0111\u00e1ng l\u01b0u t\u00e2m trong x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p. B\u1edfi l\u1ebd l\u00e3nh \u0111\u1ea1o c\u00f4ng ty s\u1ebd r\u1ea5t kh\u00f3 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p, n\u1ebfu kh\u00f4ng truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u00edch l\u1ee3i m\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111em l\u1ea1i. Nh\u00e2n vi\u00ean c\u1ea7n \u0111\u01b0\u1ee3c gi\u00e1o d\u1ee5c nh\u1eadn th\u1ee9c r\u1eb1ng vi\u1ec7c \u0111eo th\u1ebb nh\u00e2n vi\u00ean, m\u1eb7c \u0111\u1ed3ng ph\u1ee5c l\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 t\u1ef1 h\u00e0o l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a c\u00f4ng ty, v\u00e0 c\u00f3 \u00edch cho c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd ch\u1ee9 kh\u00f4ng ph\u1ea3i h\u1ecd mang nh\u1eefng th\u1ee9 \u0111\u00f3 \u0111\u1ec3 l\u00e0m qu\u1ea3ng c\u00e1o.<\/p>\n

    R\u1ea5t nhi\u1ec1u l\u00e3nh \u0111\u1ea1o \u0111\u00e3 m\u1eafc l\u1ed7i khi \u00e1p \u0111\u1eb7t v\u0103n h\u00f3a m\u00e0 kh\u00f4ng kh\u01a1i g\u1ee3i nh\u1eadn th\u1ee9c c\u1ee7a nh\u00e2n vi\u00ean m\u00ecnh v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a. N\u1ebfu kh\u00f4ng gi\u1ea3ng gi\u1ea3i \u0111\u01b0\u1ee3c c\u1eb7n k\u1ebd h\u1ec7 th\u1ed1ng c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p c\u00f3 \u00edch l\u1ee3i g\u00ec v\u1edbi n\u1ed9i b\u1ed9 t\u1ed5 ch\u1ee9c, t\u1ea5t y\u1ebfu moi h\u00ecnh th\u1ee9c tri\u1ec3n khai ch\u1ec9 l\u00e0 phong tr\u00e0o. M\u1ed9t c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra r\u1eb1ng, v\u1eady nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0o l\u00e0 h\u1ee3p l\u00fd v\u00e0 gi\u00e1 tr\u1ecb n\u00e0o l\u00e0 kh\u00f4ng h\u1ee3p l\u00fd. \u0110i\u1ec1u n\u00e0y t\u00f9y thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o t\u1eebng t\u1ed5 ch\u1ee9c ri\u00eang bi\u1ec7t, nh\u01b0ng t\u1ef1u chung l\u1ea1i, c\u00f3 m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c \u0111\u1ec1 cao<\/a> trong n\u1ed9i b\u1ed9 t\u1ed5 ch\u1ee9c \u1edf Vi\u1ec7t Nam \u0111\u00f3 l\u00e0:<\/p>\n