{"id":21827,"date":"2023-12-06T02:56:37","date_gmt":"2023-12-06T02:56:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tong-doanh-thu-la-gi-cac-loai-doanh-thu-va-cach-tinh.html"},"modified":"2023-12-22T04:56:28","modified_gmt":"2023-12-21T21:56:28","slug":"tong-doanh-thu-la-gi-cac-loai-doanh-thu-va-cach-tinh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tong-doanh-thu-la-gi-cac-loai-doanh-thu-va-cach-tinh.html","title":{"rendered":"T\u1ed5ng doanh thu l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i doanh thu v\u00e0 c\u00e1ch t\u00ednh"},"content":{"rendered":"
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T\u1ed5ng doanh thu l\u00e0 g\u00ec<\/strong>? C\u00f3 bao nhi\u00eau lo\u1ea1i doanh thu v\u00e0 c\u00e1ch t\u00ednh nh\u01b0 th\u1ebf n\u00e0o? B\u00e0i vi\u1ebft sau s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e2u tr\u1ea3 l\u1eddi h\u1eefu \u00edch.<\/p>\n

T\u1ed5ng doanh thu l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

T\u1ed5ng doanh thu (Total Revenue) l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed9t c\u00f4ng ty ki\u1ebfm \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch b\u00e1n h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh trong m\u1ed9t kho\u1ea3ng th\u1eddi gian (m\u1ed9t ng\u00e0y, m\u1ed9t tu\u1ea7n, m\u1ed9t th\u00e1ng hay m\u1ed9t n\u0103m).<\/p>\n

C\u00f3 nhi\u1ec1u lo\u1ea1i doanh thu, bao g\u1ed3m c\u1ea3 doanh thu thu\u1ea7n v\u00e0 t\u1ed5ng, v\u00e0 c\u1ea3 thu nh\u1eadp t\u1eeb c\u00e1c d\u00f2ng doanh thu kh\u00e1c nhau. \u0110\u1ec3 t\u00ednh to\u00e1n doanh thu, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n k\u1ebft h\u1ee3p c\u00e1c lu\u1ed3ng doanh thu \u0111\u1ec3 t\u00ecm ra t\u1ed5ng doanh thu.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a T\u1ed5ng doanh thu<\/strong><\/span><\/h2>\n

\u201cT\u00ednh t\u1ed5ng doanh thu gi\u00fap ch\u1ee7 doanh nghi\u1ec7p bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd \u0111ang l\u00e3i hay l\u1ed7.\u201d<\/p>\n

T\u1ed5ng doanh thu quan tr\u1ecdng b\u1edfi v\u00ec m\u1ed9t doanh nghi\u1ec7p ph\u1ea3i ki\u1ebfm ti\u1ec1n \u0111\u1ec3 chuy\u1ec3n th\u00e0nh l\u1ee3i nhu\u1eadn. N\u1ebfu m\u1ed9t c\u00f4ng ty c\u00f3 doanh thu th\u1ea5p h\u01a1n, trong khi t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 kh\u00e1c \u0111\u1ec1u b\u1eb1ng nhau, th\u00ec c\u00f4ng ty \u0111\u00f3 s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c \u00edt ti\u1ec1n h\u01a1n. \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp ch\u01b0a t\u1ea1o ra l\u1ee3i nhu\u1eadn, doanh thu \u0111\u00f4i khi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 th\u01b0\u1edbc \u0111o kh\u1ea3 n\u0103ng sinh l\u1eddi trong t\u01b0\u01a1ng lai.<\/p>\n

B\u1eb1ng c\u00e1ch \u0111\u00f3, h\u1ecd bi\u1ebft li\u1ec7u c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh c\u00f3 \u0111ang ph\u00e1t tri\u1ec3n hay kh\u00f4ng, hay h\u1ecd c\u1ea7n thay \u0111\u1ed5i \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n

C\u00e1ch t\u00ednh T\u1ed5ng doanh thu<\/strong><\/span><\/h2>\n

Ch\u00fang ta c\u00f3 th\u1ec3 t\u00ednh t\u1ed5ng doanh thu b\u1eb1ng c\u00e1ch nh\u00e2n gi\u00e1 m\u1ed7i s\u1ea3n ph\u1ea9m v\u1edbi t\u1ed5ng s\u1ed1 \u0111\u01a1n v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n.<\/p>\n

C\u00f4ng th\u1ee9c T\u1ed5ng doanh thu<\/strong><\/span><\/h2>\n

T\u1ed5ng Doanh thu = Gi\u00e1 c\u1ea3 x S\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a b\u00e1n ra<\/p>\n

Khi b\u1ea1n c\u00f3 t\u1ed5ng doanh thu, mi\u1ec5n l\u00e0 b\u1ea1n bi\u1ebft t\u1ed5ng chi ph\u00ed c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y l\u1ee3i nhu\u1eadn.\u00a0<\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh l\u1ee3i nhu\u1eadn<\/p>\n

L\u1ee3i nhu\u1eadn = T\u1ed5ng doanh thu \u2013 T\u1ed5ng chi ph\u00ed<\/p>\n

M\u1ed1i quan h\u1ec7 gi\u1eefa gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/strong><\/span><\/h2>\n

Trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o, gi\u00e1 c\u1ea3 l\u00e0 h\u1eb1ng s\u1ed1 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u00f3.\u00a0Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u c\u1ea1nh tranh kh\u00f4ng ho\u00e0n h\u1ea3o.\u00a0Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u00f4ng ho\u00e0n h\u1ea3o, gi\u00e1 c\u1ea3 c\u00f3 m\u1ed1i quan h\u1ec7 ngh\u1ecbch bi\u1ebfn v\u1edbi s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra.<\/p>\n

Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u00f4ng ho\u00e0n h\u1ea3o, c\u00f4ng ty ki\u1ec3m so\u00e1t gi\u00e1 c\u1ea3;\u00a0\u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m nhi\u1ec1u h\u01a1n, gi\u00e1 c\u1ee7a n\u00f3 ph\u1ea3i gi\u1ea3m.\u00a0Ngo\u00e0i ra, b\u1ea5t k\u1ef3 lo\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u00e0o b\u1ea1n \u0111ang xem x\u00e9t, t\u1ed5ng doanh thu l\u00e0 m\u1ed9t h\u00e0m c\u1ee7a Q.<\/p>\n

C\u00e1c b\u01b0\u1edbc ti\u1ebfp theo sau khi x\u00e1c \u0111\u1ecbnh t\u1ed5ng doanh thu l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

Sau khi c\u00f3 t\u1ed5ng doanh thu, b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh v\u1edbi t\u1ed5ng chi ph\u00ed v\u00e0 x\u00e1c \u0111\u1ecbnh xem c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 t\u1ea1o ra l\u1ee3i nhu\u1eadn \u0111\u1ee7 l\u1edbn \u0111\u1ec3 ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng hay kh\u00f4ng. N\u1ebfu chi ph\u00ed c\u1ee7a b\u1ea1n v\u01b0\u1ee3t xa t\u1ed5ng doanh thu, c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e2m h\u1ee5t.<\/p>\n

B\u1ea1n s\u1ebd c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch v\u00e0 t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty m\u00ecnh cho ph\u00f9 h\u1ee3p. \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u0103ng doanh thu. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n t\u0103ng gi\u00e1, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng mu\u1ed1n mua b\u1ea5t k\u1ef3 h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 n\u00e0o c\u1ee7a b\u1ea1n n\u1eefa. Do \u0111\u00f3, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng cu\u1ed1i c\u00f9ng c\u00e1c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a b\u1ea1n l\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n

B\u1eb1ng c\u00e1ch t\u00ednh to\u00e1n t\u1ed5ng doanh thu, b\u1ea1n c\u0169ng s\u1ebd c\u00f3 th\u1ec3 so s\u00e1nh v\u1edbi doanh thu c\u1ee7a n\u0103m tr\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh b\u1ea5t k\u1ef3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu n\u00e0o qua c\u00e1c n\u0103m. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, h\u00e3y tr\u1eeb t\u1ed5ng doanh thu c\u1ee7a m\u1ed9t n\u0103m cho n\u0103m kia.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 t\u00ednh T\u1ed5ng doanh thu<\/p>\n

H\u00e3y s\u1eed d\u1ee5ng m\u1ed9t v\u00ed d\u1ee5 s\u1ed1 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ed5ng doanh thu l\u00e0 g\u00ec.<\/p>\n

Gi\u1ea3 s\u1eed m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n \u0111\u01b0\u1ee3c 10 chi\u1ebfc t\u00fai x\u00e1ch trong m\u1ed9t tu\u1ea7n.\u00a0M\u1ed7i chi\u1ebfc t\u00fai x\u00e1ch c\u00f3 gi\u00e1 2 tri\u1ec7u.\u00a0Nh\u00e2n s\u1ed1 t\u00fai x\u00e1ch v\u1edbi 2 tri\u1ec7u \u0111\u1ec3 t\u00ecm t\u1ed5ng doanh thu:<\/p>\n

10 t\u00fai x\u00e1ch x 2 tri\u1ec7u m\u1ed7i t\u00fai x\u00e1ch = 20 tri\u1ec7u<\/p>\n

\u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ed5ng doanh thu c\u1ee7a t\u00fai x\u00e1ch trong tu\u1ea7n \u0111\u00f3 l\u00e0 20 tri\u1ec7u.\u00a0Con s\u1ed1 \u0111\u00f3 kh\u00f4ng t\u00ednh \u0111\u1ebfn c\u00e1c lo\u1ea1i thu\u1ebf nh\u01b0 thu\u1ebf b\u00e1n h\u00e0ng.<\/p>\n

Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 b\u00e1n m\u1ed9t m\u1eb7t h\u00e0ng nh\u01b0 t\u00fai x\u00e1ch.\u00a0Khi \u0111\u00f3 t\u1ed5ng doanh thu s\u1ebd l\u00e0 thu nh\u1eadp t\u1eeb vi\u1ec7c b\u00e1n nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c nhau.<\/p>\n

\u0110\u1ec3 t\u00ecm t\u1ed5ng doanh thu v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n, b\u1ea1n n\u00ean t\u00ednh t\u1ed5ng doanh thu cho t\u1eebng s\u1ea3n ph\u1ea9m trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh r\u1ed3i c\u1ed9ng s\u1ed1 \u0111\u00f3 l\u00ean.\u00a0V\u00ed d\u1ee5: n\u1ebfu t\u1ed5ng doanh thu c\u1ee7a b\u1ea1n cho m\u1ed7i s\u1ea3n ph\u1ea9m l\u00e0 20 tri\u1ec7u t\u1eeb t\u00fai x\u00e1ch, 30 tri\u1ec7u t\u1eeb gi\u00e0y v\u00e0 10 tri\u1ec7u t\u1eeb m\u0169, th\u00ec t\u1ed5ng doanh thu c\u1ee7a b\u1ea1n cho t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m trong tu\u1ea7n \u0111\u00f3 s\u1ebd l\u00e0 60 tri\u1ec7u.<\/p>\n

T\u1ed5ng doanh thu v\u00e0 doanh thu c\u1eadn bi\u00ean<\/strong><\/span><\/h2>\n

T\u1ed5ng doanh thu l\u00e0 to\u00e0n b\u1ed9 doanh thu b\u00e1n h\u00e0ng h\u00f3a v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5. N\u00f3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch nh\u00e2n t\u1ed5ng l\u01b0\u1ee3ng h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e3 b\u00e1n v\u1edbi gi\u00e1 h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5. Doanh thu c\u1eadn bi\u00ean c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1ed5ng doanh thu v\u00ec n\u00f3 \u0111o l\u01b0\u1eddng s\u1ef1 gia t\u0103ng c\u1ee7a t\u1ed5ng doanh thu t\u1eeb vi\u1ec7c b\u00e1n th\u00eam m\u1ed9t \u0111\u01a1n v\u1ecb h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n

T\u1ed5ng doanh thu r\u1ea5t quan tr\u1ecdng b\u1edfi v\u00ec, trong n\u1ed7 l\u1ef1c t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn, c\u00e1c doanh nghi\u1ec7p c\u1ed1 g\u1eafng t\u1ed1i \u0111a h\u00f3a kho\u1ea3ng c\u00e1ch gi\u1eefa t\u1ed5ng doanh thu v\u00e0 t\u1ed5ng chi ph\u00ed. Hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 gi\u1eefa doanh thu v\u00e0 chi ph\u00ed gi\u00fap ph\u00e2n bi\u1ec7t nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd kinh doanh gi\u1ecfi nh\u1ea5t v\u1edbi nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd k\u00e9m h\u01a1n b\u1edfi v\u00ec trong khi t\u0103ng s\u1ea3n l\u01b0\u1ee3ng d\u1eabn \u0111\u1ebfn t\u0103ng doanh thu v\u00e0 t\u1ed5ng doanh thu, th\u00ec c\u0169ng c\u00f3 nh\u1eefng chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u0103ng s\u1ea3n xu\u1ea5t.<\/p>\n

Doanh thu c\u1eadn bi\u00ean r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 \u0111o l\u01b0\u1eddng m\u1ee9c t\u0103ng doanh thu t\u1eeb vi\u1ec7c b\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 h\u01a1n. Doanh thu c\u1eadn bi\u00ean tu\u00e2n theo quy lu\u1eadt l\u1ee3i nhu\u1eadn gi\u1ea3m d\u1ea7n, quy lu\u1eadt n\u00e0y cho th\u1ea5y r\u1eb1ng b\u1ea5t k\u1ef3 s\u1ef1 gia t\u0103ng n\u00e0o trong s\u1ea3n xu\u1ea5t s\u1ebd d\u1eabn \u0111\u1ebfn m\u1ee9c t\u0103ng s\u1ea3n l\u01b0\u1ee3ng nh\u1ecf h\u01a1n. C\u00f3 ngh\u0129a l\u00e0 \u0111\u00e3 v\u01b0\u1ee3t qua m\u1ee9c t\u1ed1i \u01b0u. B\u1edfi v\u00ec t\u1ed1n ti\u1ec1n \u0111\u1ec3 s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n th\u00eam m\u1ed9t \u0111\u01a1n v\u1ecb, mi\u1ec5n l\u00e0 doanh thu c\u1eadn bi\u00ean cao h\u01a1n chi ph\u00ed c\u1eadn bi\u00ean, th\u00ec m\u1ed9t c\u00f4ng ty \u0111ang c\u00f3 l\u00e3i. M\u1ed9t khi doanh thu c\u1eadn bi\u00ean b\u1eb1ng v\u1edbi chi ph\u00ed c\u1eadn bi\u00ean, th\u00ec vi\u1ec7c m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t ho\u1eb7c b\u00e1n nhi\u1ec1u \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00f4ng c\u00f3 ngh\u0129a l\u00fd g\u00ec.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chia s\u1ebb v\u1ec1 t\u1ed5ng doanh thu l\u00e0 g\u00ec, \u00fd ngh\u0129a v\u00e0 c\u00e1ch t\u00ednh. Hi v\u1ecdng ch\u00fang h\u1eefu \u00edch v\u1edbi b\u1ea1n.<\/p>\n

Hu\u1ef3nh Tr\u00e2m<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

T\u1ed5ng doanh thu l\u00e0 g\u00ec<\/strong>? C\u00f3 bao nhi\u00eau lo\u1ea1i doanh thu v\u00e0 c\u00e1ch t\u00ednh nh\u01b0 th\u1ebf n\u00e0o? B\u00e0i vi\u1ebft sau s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e2u tr\u1ea3 l\u1eddi h\u1eefu \u00edch.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[429],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21827"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=21827"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/21827\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=21827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=21827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=21827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}