{"id":22083,"date":"2023-12-06T04:53:27","date_gmt":"2023-12-06T04:53:27","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-nhan-su-la-gi-mo-hinh-va-cach-xay-dung.html"},"modified":"2023-12-22T05:20:00","modified_gmt":"2023-12-21T22:20:00","slug":"chien-luoc-nhan-su-la-gi-mo-hinh-va-cach-xay-dung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-nhan-su-la-gi-mo-hinh-va-cach-xay-dung.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 l\u00e0 g\u00ec? M\u00f4 h\u00ecnh v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng"},"content":{"rendered":"
\n

Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1<\/span> t\u1ed1i \u0111a h\u00f3a ti\u1ec1m n\u0103ng c\u1ee7a ngu\u1ed3n l\u1ef1c \u0111\u1ec3 gi\u00fap t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh l\u1edbn h\u01a1n. Tuy nhi\u00ean \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 nh\u00e0 tuy\u1ec3n d\u1ee5ng hi\u1ec7n nay, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i nh\u00e2n s\u1ef1 t\u1eeb ch\u1ee9c n\u0103ng giao d\u1ecbch thu\u1ea7n t\u00fay sang ch\u1ee9c n\u0103ng chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn. N\u1ebfu x\u00e9t \u0111\u1ebfn nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 \u0111\u01b0\u1ee3c khi s\u1edf h\u1eefu m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 b\u00e0i b\u1ea3n th\u00ec n\u00ean v\u01b0\u1ee3t qua m\u1ecdi tr\u1edf ng\u1ea1i.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1c ch\u00ednh s\u00e1ch, ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n nh\u1eb1m \u0111\u1ea1t m\u1ee5c ti\u00eau kinh doanh, th\u00fac \u0111\u1ea9y t\u1ea7m nh\u00ecn s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y s\u1ebd gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn c\u1ee7a t\u1ed5 ch\u1ee9c b\u1eb1ng c\u00e1ch l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m. Y\u00eau c\u1ea7u \u0111\u1ea7u v\u00e0o c\u1ee7a nh\u00e2n s\u1ef1 trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch v\u00e0 n\u00e2ng cao t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c tuy\u1ec3n d\u1ee5ng, gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean, l\u01b0\u01a1ng th\u01b0\u1edfng, l\u1eadp k\u1ebf ho\u1ea1ch k\u1ebf nhi\u1ec7m v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p. Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Trong h\u01b0\u1edbng d\u1eabn c\u1ee7a SHRM v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1, Patrick M. Wright \u0111\u00e3 ph\u00e1c th\u1ea3o ba y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 th\u00e0nh c\u00f4ng t\u1eadp trung v\u00e0o:<\/p>\n

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  • C\u00f3 c\u00e1i g\u00ec \u0111\u00f3: Nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng k\u1ef9 n\u0103ng, n\u0103ng l\u1ef1c v\u00e0 kh\u1ea3 n\u0103ng n\u00e0o?<\/li>\n
  • C\u1ea3m th\u1ea5y g\u00ec \u0111\u00f3: M\u1ee9c \u0111\u1ed9 cam k\u1ebft, g\u1eafn k\u1ebft v\u00e0 \u0111\u1ed9ng l\u1ef1c m\u00e0 nh\u00e2n vi\u00ean th\u1ec3 hi\u1ec7n?<\/li>\n
  • L\u00e0m vi\u1ec7c g\u00ec \u0111\u00f3: Nh\u00e2n vi\u00ean th\u1ec3 hi\u1ec7n n\u0103ng su\u1ea5t nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n

    \n

    T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1<\/span><\/strong><\/h2>\n
      \n
    1. Gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh<\/li>\n
    2. Thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i<\/li>\n
    3. T\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c<\/li>\n
    4. Tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh<\/li>\n<\/ol>\n

      Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 cho ph\u00e9p s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 ng\u00e2n s\u00e1ch v\u00e0 qu\u1ea3n l\u00fd c\u00e1c quy tr\u00ecnh nh\u00e2n s\u1ef1. Vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 t\u1eadp trung v\u00e0o vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng c\u1ed9ng \u0111\u1ed3ng, quy\u1ec1n t\u1ef1 ch\u1ee7, s\u1ef1 li\u00ean k\u1ebft gi\u00e1 tr\u1ecb gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 c\u00f4ng ty, ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n, g\u1eafn k\u1ebft, n\u0103ng su\u1ea5t, hi\u1ec7u su\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn.\u00a0<\/p>\n

      N\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb1ng sau, nh\u00e2n s\u1ef1 v\u1eabn l\u00e0 m\u1ed9t ch\u1ee9c n\u0103ng h\u00e0nh ch\u00ednh v\u00e0 vi\u1ec7c t\u0103ng tr\u01b0\u1edfng kinh doanh c\u00f3 th\u1ec3 b\u1ecb c\u1ea3n tr\u1edf. C\u00f3 nhi\u1ec1u l\u00fd do t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1. M\u1ed9t s\u1ed1 l\u1ee3i \u00edch ch\u00ednh c\u1ee7a vi\u1ec7c c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 hi\u1ec7u qu\u1ea3:<\/p>\n

      Gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh<\/span><\/strong><\/h3>\n

      Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 gi\u00fap t\u1ed5 ch\u1ee9c \u0111\u1ea3m b\u1ea3o c\u00f3 \u0111\u1ee7 ngu\u1ed3n nh\u00e2n l\u1ef1c s\u1edf h\u1eefu k\u1ef9 n\u0103ng v\u00e0 n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

      Thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i<\/span><\/strong><\/h3>\n

      Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i. Gi\u00fap duy tr\u00ec m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u00f3 n\u0103ng l\u1ef1c v\u00e0 kinh nghi\u1ec7m, g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

      T\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c<\/span><\/strong><\/h3>\n

      Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 hi\u1ec7u qu\u1ea3 gi\u00fap t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, n\u01a1i nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac, t\u00f4n tr\u1ecdng v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u0103ng n\u0103ng su\u1ea5t, gi\u1ea3m t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c, kh\u00edch l\u1ec7 tinh th\u1ea7n c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh cho t\u1ed5 ch\u1ee9c.<\/p>\n

      Tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh<\/span><\/strong><\/h3>\n

      Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 lao \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap tr\u00e1nh c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd t\u1ed1n k\u00e9m v\u00e0 thi\u1ec7t h\u1ea1i v\u1ec1 danh ti\u1ebfng.<\/p>\n

      Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 n\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. Bao g\u1ed3m c\u00e1c k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 v\u1ec1 tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o, ph\u00e1t tri\u1ec3n, \u0111\u00e1nh gi\u00e1, ph\u00fac l\u1ee3i v\u00e0 l\u01b0\u01a1ng th\u01b0\u1edfng. \u0110\u1ed3ng th\u1eddi n\u00ean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n

      \n

      8 M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 ph\u1ed5 bi\u1ebfn<\/span><\/strong><\/h2>\n
        \n
      1. Michigan<\/li>\n
      2. Harvard<\/li>\n
      3. M\u00f4 h\u00ecnh 5P<\/li>\n
      4. M\u00f4 h\u00ecnh thuy\u1ebft X-Y<\/li>\n
      5. M\u00f4 h\u00ecnh Warwick<\/li>\n
      6. M\u00f4 h\u00ecnh chu\u1ed7i gi\u00e1 tr\u1ecb nh\u00e2n s\u1ef1 n\u00e2ng cao<\/li>\n
      7. M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 HPWS<\/li>\n
      8. M\u00f4 h\u00ecnh Fombrun<\/li>\n<\/ol>\n

        Michigan<\/span><\/strong><\/h3>\n

        M\u00f4 h\u00ecnh Michigan trong chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0o n\u0103m 1984 t\u1ea1i \u0110\u1ea1i h\u1ecdc Michigan. M\u00f4 h\u00ecnh n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c g\u1eafn k\u1ebft chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 v\u1edbi chi\u1ebfn l\u01b0\u1ee3c chung c\u1ee7a t\u1ed5 ch\u1ee9c. N\u1ed9i dung c\u01a1 b\u1ea3n c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y bao g\u1ed3m:<\/p>\n

        M\u00f4 h\u00ecnh Michigan t\u1eadp trung v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 \u0111\u1ec3 h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c t\u1ed5 ch\u1ee9c, bao g\u1ed3m:<\/p>\n

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        • \n

          Tuy\u1ec3n d\u1ee5ng<\/strong>: \u0110\u1ea3m b\u1ea3o l\u1ef1a ch\u1ecdn nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 y\u00eau c\u1ea7u c\u00f4ng vi\u1ec7c c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<\/li>\n

        • \n

          \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3<\/strong>: Ghi nh\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea3i ti\u1ebfn.<\/p>\n<\/li>\n

        • \n

          Ph\u00e2n b\u1ed5 l\u01b0\u01a1ng th\u01b0\u1edfng<\/strong>: X\u00e1c \u0111\u1ecbnh m\u1ee9c l\u01b0\u01a1ng th\u01b0\u1edfng d\u1ef1a tr\u00ean n\u0103ng l\u1ef1c v\u00e0 th\u00e0nh t\u00edch l\u00e0m vi\u1ec7c, t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean, x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1 trong t\u01b0\u01a1ng lai.<\/p>\n<\/li>\n

        • \n

          Ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c<\/strong>: \u0110\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c b\u1ed3i d\u01b0\u1ee1ng, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean \u0111\u1ec3 n\u00e2ng cao n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u trong t\u01b0\u01a1ng lai.<\/p>\n<\/li>\n<\/ul>\n

          M\u00f4 h\u00ecnh Michigan cho r\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u00e2n s\u1ef1 c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch th\u1ed1ng nh\u1ea5t v\u1edbi nhau \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho chi\u1ebfn l\u01b0\u1ee3c chung c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

          Harvard<\/span><\/strong><\/h3>\n

          M\u00f4 h\u00ecnh Harvard (Harvard Model of HRM) \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean quan \u0111i\u1ec3m r\u1eb1ng ngu\u1ed3n nh\u00e2n l\u1ef1c l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n

          M\u00f4 h\u00ecnh Harvard bao g\u1ed3m:<\/p>\n

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          • \n

            Lu\u1ed3ng nh\u00e2n s\u1ef1<\/strong> (Human Resource Flows): Bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu h\u00fat, tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o, ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n<\/li>\n

          • \n

            H\u1ec7 th\u1ed1ng khen th\u01b0\u1edfng<\/strong> (Reward Systems): C\u00e1c ch\u00ednh s\u00e1ch v\u00e0 th\u1ee7 t\u1ee5c li\u00ean quan \u0111\u1ebfn ti\u1ec1n l\u01b0\u01a1ng, th\u01b0\u1edfng v\u00e0 ph\u00fac l\u1ee3i.<\/p>\n<\/li>\n

          • \n

            \u1ea2nh h\u01b0\u1edfng c\u1ee7a nh\u00e2n vi\u00ean<\/strong> (Employee Influence): Li\u00ean quan \u0111\u1ebfn s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean, trao quy\u1ec1n v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/p>\n<\/li>\n

          • \n

            H\u1ec7 th\u1ed1ng c\u00f4ng vi\u1ec7c<\/strong> (Work Systems):Thi\u1ebft k\u1ebf, t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c v\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c.<\/p>\n<\/li>\n<\/ul>\n

            M\u00f4 h\u00ecnh Harvard nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 li\u00ean k\u1ebft gi\u1eefa c\u00e1c l\u0129nh v\u1ef1c n\u00e0y. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao, c\u00e1c l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u00e0 h\u1ed7 tr\u1ee3 l\u1eabn nhau.<\/p>\n

            \n

            M\u00f4 h\u00ecnh 5P<\/span><\/strong><\/h3>\n

            M\u00f4 h\u00ecnh 5P trong chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Randall S. Schuler v\u00e0o n\u0103m 1992. M\u00f4 h\u00ecnh n\u00e0y bao g\u1ed3m 5 y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1, bao g\u1ed3m:<\/p>\n

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            • \n

              Philosophy (Tri\u1ebft l\u00fd)<\/strong>: L\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, ni\u1ec1m tin v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ed1i v\u1edbi ngu\u1ed3n nh\u00e2n l\u1ef1c. Tri\u1ebft l\u00fd nh\u00e2n s\u1ef1 ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng trong c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 quy tr\u00ecnh c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<\/li>\n

            • \n

              Policies (Ch\u00ednh s\u00e1ch)<\/strong>: L\u00e0 c\u00e1c h\u01b0\u1edbng d\u1eabn v\u00e0 quy \u0111\u1ecbnh chung c\u1ee7a t\u1ed5 ch\u1ee9c v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c, bao g\u1ed3m tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o, ph\u00e1t tri\u1ec3n, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t, khen th\u01b0\u1edfng v\u00e0 k\u1ef7 lu\u1eadt.<\/p>\n<\/li>\n

            • \n

              Practices (Th\u1ef1c h\u00e0nh)<\/strong>: L\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 m\u00e0 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1.<\/p>\n<\/li>\n

            • \n

              Programs (Ch\u01b0\u01a1ng tr\u00ecnh)<\/strong>: L\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau nh\u00e2n s\u1ef1 c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<\/li>\n

            • \n

              Processes (Quy tr\u00ecnh)<\/strong>: L\u00e0 c\u00e1c b\u01b0\u1edbc v\u00e0 th\u1ee7 t\u1ee5c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1.<\/p>\n<\/li>\n<\/ul>\n

              M\u00f4 h\u00ecnh 5P cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 to\u00e0n di\u1ec7n \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1. Gi\u00fap t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c. T\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 quy tr\u00ecnh nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p.<\/p>\n

              M\u00f4 h\u00ecnh thuy\u1ebft X-Y<\/span><\/strong><\/h3>\n

              M\u00f4 h\u00ecnh thuy\u1ebft X-Y l\u00e0 m\u1ed9t l\u00fd thuy\u1ebft qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Douglas McGregor v\u00e0o n\u0103m 1960. M\u00f4 h\u00ecnh n\u00e0y d\u1ef1a tr\u00ean gi\u1ea3 \u0111\u1ecbnh c\u1ee7a McGregor v\u1ec1 b\u1ea3n ch\u1ea5t v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

              Theo McGregor, c\u00f3 hai lo\u1ea1i ng\u01b0\u1eddi:<\/p>\n

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              • Ng\u01b0\u1eddi lo\u1ea1i X<\/strong>: Nh\u1eefng ng\u01b0\u1eddi n\u00e0y b\u1ecb \u0111\u1ed9ng, l\u01b0\u1eddi bi\u1ebfng v\u00e0 s\u1ee3 tr\u00e1ch nhi\u1ec7m. H\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd v\u00e0 \u0111\u01b0\u1ee3c th\u01b0\u1edfng ph\u1ea1t r\u00f5 r\u00e0ng.<\/li>\n
              • Ng\u01b0\u1eddi lo\u1ea1i Y<\/strong>: Nh\u1eefng ng\u01b0\u1eddi n\u00e0y t\u00edch c\u1ef1c, ch\u1ee7 \u0111\u1ed9ng v\u00e0 mong mu\u1ed1n \u0111\u01b0\u1ee3c tham gia v\u00e0o qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh. H\u1ecd c\u00f3 th\u1ec3 t\u1ef1 ki\u1ec3m so\u00e1t v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n

                McGregor tin r\u1eb1ng qu\u1ea3n l\u00fd n\u00ean d\u1ef1a tr\u00ean gi\u1ea3 \u0111\u1ecbnh v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a con ng\u01b0\u1eddi. N\u1ebfu nh\u00e0 qu\u1ea3n l\u00fd gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng nh\u00e2n vi\u00ean l\u00e0 ng\u01b0\u1eddi lo\u1ea1i X, h\u1ecd s\u1ebd s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd t\u1eadp trung, gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd v\u00e0 th\u01b0\u1edfng ph\u1ea1t r\u00f5 r\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu nh\u00e0 qu\u1ea3n l\u00fd gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng nh\u00e2n vi\u00ean l\u00e0 ng\u01b0\u1eddi lo\u1ea1i Y, h\u1ecd s\u1ebd s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd phi t\u1eadp trung, khuy\u1ebfn kh\u00edch s\u1ef1 tham gia v\u00e0 t\u1ef1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m.<\/p>\n

                M\u00f4 h\u00ecnh thuy\u1ebft X-Y \u0111\u00e3 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn c\u00e1ch th\u1ee9c qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean. Tuy nhi\u00ean, m\u00f4 h\u00ecnh n\u00e0y c\u0169ng \u0111\u00e3 b\u1ecb ch\u1ec9 tr\u00edch v\u00ec qu\u00e1 \u0111\u01a1n gi\u1ea3n h\u00f3a b\u1ea3n ch\u1ea5t con ng\u01b0\u1eddi. Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean \u0111\u1ec1u thu\u1ed9c lo\u1ea1i X ho\u1eb7c lo\u1ea1i Y. Trong th\u1ef1c t\u1ebf, m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 nh\u1eefng ph\u1ea9m ch\u1ea5t c\u1ee7a c\u1ea3 hai lo\u1ea1i.<\/p>\n

                M\u00f4 h\u00ecnh Warwick<\/span><\/strong><\/h3>\n

                Warwick l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Chris Hendry v\u00e0 Andrew Pettigrew t\u1ea1i \u0110\u1ea1i h\u1ecdc Warwick, V\u01b0\u01a1ng qu\u1ed1c Anh, v\u00e0o n\u0103m 1986. M\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 \u0111\u1ec3 c\u00e1c t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. M\u00f4 h\u00ecnh Warwick bao g\u1ed3m n\u0103m y\u1ebfu t\u1ed1 ch\u00ednh:<\/p>\n

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                  B\u1ed1i c\u1ea3nh b\u00ean ngo\u00e0i bao g\u1ed3m c\u00e1c l\u1ef1c l\u01b0\u1ee3ng m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4, ch\u1eb3ng h\u1ea1n nh\u01b0 kinh t\u1ebf, ch\u00ednh tr\u1ecb, x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7.<\/p>\n<\/li>\n

                • \n

                  B\u1ed1i c\u1ea3nh b\u00ean trong bao g\u1ed3m c\u00e1c l\u1ef1c l\u01b0\u1ee3ng m\u00f4i tr\u01b0\u1eddng vi m\u00f4, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ee5c ti\u00eau, v\u0103n h\u00f3a v\u00e0 c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c.<\/p>\n<\/li>\n

                • \n

                  N\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c kinh doanh bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<\/li>\n

                • \n

                  B\u1ed1i c\u1ea3nh HRM bao g\u1ed3m c\u00e1c gi\u00e1 tr\u1ecb, ni\u1ec1m tin v\u00e0 th\u1ef1c ti\u1ec5n nh\u00e2n s\u1ef1 c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<\/li>\n

                • \n

                  N\u1ed9i dung HRM bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh nh\u00e2n s\u1ef1 c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t.<\/p>\n<\/li>\n<\/ul>\n

                  M\u00f4 h\u00ecnh Warwick cho r\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 n\u00ean \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh v\u00e0 gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

                  \n

                  M\u00f4 h\u00ecnh chu\u1ed7i gi\u00e1 tr\u1ecb nh\u00e2n s\u1ef1 n\u00e2ng cao<\/span><\/strong><\/h3>\n

                  V\u1edbi m\u00f4 h\u00ecnh n\u00e0y, b\u1ed9 ph\u1eadn Nh\u00e2n s\u1ef1 (HR) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho t\u1ed5 ch\u1ee9c, h\u00ecnh th\u00e0nh b\u1edfi ba quan \u0111i\u1ec3m ch\u00ednh: quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, quy tr\u00ecnh, t\u1ed5 ch\u1ee9c.<\/p>\n

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                    C\u00e1c y\u1ebfu t\u1ed1 h\u1ed7 tr\u1ee3 nh\u00e2n s\u1ef1<\/strong>: Bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 chi ph\u1ed1i ho\u1ea1t \u0111\u1ed9ng nh\u00e2n s\u1ef1 nh\u01b0 ng\u00e2n s\u00e1ch v\u00e0 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1, c\u00f9ng v\u1edbi m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 li\u00ean quan kh\u00e1c.<\/p>\n<\/li>\n

                  • \n

                    Ho\u1ea1t \u0111\u1ed9ng nh\u00e2n s\u1ef1:<\/strong> L\u00e0 c\u00e1c c\u00f4ng vi\u1ec7c c\u1ed1t l\u00f5i c\u1ee7a Qu\u1ea3n l\u00fd Nh\u00e2n s\u1ef1 (HRM) nh\u01b0 l\u1eadp k\u1ebf ho\u1ea1ch, qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t, tuy\u1ec3n d\u1ee5ng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<\/li>\n

                  • \n

                    K\u1ebft qu\u1ea3 nh\u00e2n s\u1ef1<\/strong>: L\u00e0 nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 nh\u00e2n s\u1ef1 v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn trong t\u1ed5 ch\u1ee9c ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c. K\u1ebft qu\u1ea3 nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u00f4ng qua s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean, kh\u1ea3 n\u0103ng duy tr\u00ec, hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 chi ph\u00ed lao \u0111\u1ed9ng.<\/p>\n<\/li>\n<\/ul>\n

                    \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau n\u00e0y, t\u1ed5 ch\u1ee9c c\u1ea7n t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a nh\u00e2n s\u1ef1. V\u00ed d\u1ee5, n\u1ebfu t\u1ed5 ch\u1ee9c kh\u00f4ng \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i, \u0111\u00e3i ng\u1ed9 t\u1ed1t, \u0111i\u1ec1u n\u00e0y g\u00e2y ra t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean th\u1ea5p v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c.<\/p>\n

                    M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 HPWS<\/span><\/strong><\/h3>\n

                    M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 HPWS l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ef1 tham gia v\u00e0 c\u1ed1ng hi\u1ebfn c\u1ee7a nh\u00e2n vi\u00ean. HPWS t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, h\u1ed7 tr\u1ee3, n\u01a1i nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c trao quy\u1ec1n v\u00e0 \u0111\u00e1nh gi\u00e1 cao.<\/p>\n

                    M\u00f4 h\u00ecnh HPWS c\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh, bao g\u1ed3m:<\/p>\n

                      \n
                    • \n

                      Tuy\u1ec3n d\u1ee5ng<\/strong>: C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng HPWS t\u1eadp trung v\u00e0o vi\u1ec7c tuy\u1ec3n d\u1ee5ng nh\u1eefng \u1ee9ng vi\u00ean c\u00f3 k\u1ef9 n\u0103ng, ph\u1ea9m ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty. H\u1ecd c\u0169ng cung c\u1ea5p \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng, ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n<\/li>\n

                    • \n

                      \u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t:<\/strong> C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng HPWS \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean m\u1ed9t c\u00e1ch c\u00f4ng b\u1eb1ng v\u00e0 li\u00ean t\u1ee5c. H\u1ecd cung c\u1ea5p ph\u1ea3n h\u1ed3i h\u1eefu \u00edch v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ec3 gi\u00fap nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i thi\u1ec7n.<\/p>\n<\/li>\n

                    • \n

                      Ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p<\/strong>: Doanh nghi\u1ec7p s\u1eed d\u1ee5ng HPWS cung c\u1ea5p c\u00e1c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p cho nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m \u0111\u00e0o t\u1ea1o, ph\u00e1t tri\u1ec3n v\u00e0 c\u00e1c c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn.<\/p>\n<\/li>\n

                    • \n

                      Th\u01b0\u1edfng<\/strong>: Cung c\u1ea5p m\u1ed9t h\u1ec7 th\u1ed1ng th\u01b0\u1edfng, \u0111\u00e3i ng\u1ed9 c\u1ea1nh tranh v\u00e0 c\u00f4ng b\u1eb1ng.<\/p>\n<\/li>\n

                    • \n

                      Tham gia c\u1ee7a nh\u00e2n vi\u00ean<\/strong>: Khuy\u1ebfn kh\u00edch s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean, cho ph\u00e9p h\u1ecd \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng v\u00e0 ph\u1ea3n h\u1ed3i, \u0111\u1ed3ng th\u1eddi tham gia v\u00e0o vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<\/li>\n<\/ul>\n

                      M\u00f4 h\u00ecnh Fombrun<\/span><\/strong><\/h3>\n

                      M\u00f4 h\u00ecnh Fombrun trong chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Devanna, Fombrun v\u00e0 Tichy v\u00e0o n\u0103m 1984. M\u00f4 h\u00ecnh n\u00e0y cho r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a doanh nghi\u1ec7p. C\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u00e2n s\u1ef1 c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n \u0111\u1ec3 h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

                      M\u00f4 h\u00ecnh Fombrun bao g\u1ed3m 4 ch\u1ee9c n\u0103ng nh\u00e2n s\u1ef1 c\u1ed1t l\u00f5i:<\/p>\n

                        \n
                      • \n

                        L\u1ef1a ch\u1ecdn:<\/strong> \u0110\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng nh\u00e2n vi\u00ean ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u<\/p>\n<\/li>\n

                      • \n

                        \u0110\u00e1nh gi\u00e1:<\/strong> \u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u \u0111\u00e0o t\u1ea1o, ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ecd.<\/p>\n<\/li>\n

                      • \n

                        Ph\u00e1t tri\u1ec3n<\/strong>: Gi\u00fap nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3.<\/p>\n<\/li>\n

                      • \n

                        Khen th\u01b0\u1edfng<\/strong>: Nh\u1eb1m thu h\u00fat, gi\u1eef ch\u00e2n v\u00e0 \u0111\u1ed9ng vi\u00ean nh\u00e2n vi\u00ean.<\/p>\n<\/li>\n<\/ul>\n

                        \"M\u00f4<\/p>\n

                        X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 hi\u1ec7u qu\u1ea3<\/span><\/strong><\/h2>\n
                          \n
                        1. \u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1<\/li>\n
                        2. Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh<\/li>\n
                        3. D\u1ef1 t\u00ednh nhu c\u1ea7u v\u1ec1 nh\u00e2n s\u1ef1 trong t\u01b0\u01a1ng lai<\/li>\n
                        4. Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1<\/li>\n
                        5. Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3<\/li>\n<\/ol>\n

                          \u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1<\/span><\/strong><\/h3>\n

                          \u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 hi\u1ec7u qu\u1ea3. Gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p, gi\u00fap nh\u00e2n vi\u00ean ph\u00e1t huy t\u1ed1i \u0111a n\u0103ng l\u1ef1c c\u1ee7a m\u00ecnh, g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. C\u1ee5 th\u1ec3, \u0111i\u1ec1u n\u00e0y nh\u1eb1m:<\/p>\n

                            \n
                          • X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u \u0111\u00e0o t\u1ea1o, ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1.<\/li>\n
                          • X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 t\u1eebng c\u00e1 nh\u00e2n nh\u00e2n vi\u00ean.<\/li>\n
                          • X\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch l\u01b0\u01a1ng th\u01b0\u1edfng, \u0111\u00e3i ng\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n
                          • X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n

                            >> <\/em>:\u00a0\u0110\u00e1nh gi\u00e1 nh\u00e2n s\u1ef1 l\u00e0 g\u00ec? C\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 nh\u00e2n vi\u00ean<\/p>\n

                            Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh<\/span><\/strong><\/h3>\n

                            M\u00f4i tr\u01b0\u1eddng kinh doanh bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p:<\/p>\n

                              \n
                            • T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh<\/li>\n
                            • Xu h\u01b0\u1edbng c\u1ea1nh tranh<\/li>\n
                            • Lu\u1eadt ph\u00e1p v\u00e0 quy \u0111\u1ecbnh<\/li>\n
                            • T\u00ecnh h\u00ecnh kinh t\u1ebf v\u0129 m\u00f4<\/li>\n
                            • Th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng<\/li>\n<\/ul>\n

                              Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nhu c\u1ea7u v\u1ec1 nh\u00e2n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p, c\u0169ng nh\u01b0 c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u00e2n s\u1ef1 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3. Do \u0111\u00f3, vi\u1ec7c ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c trong l\u0129nh v\u1ef1c nh\u00e2n s\u1ef1, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

                              D\u1ef1 t\u00ednh nhu c\u1ea7u v\u1ec1 nh\u00e2n s\u1ef1 trong t\u01b0\u01a1ng lai<\/span><\/strong><\/h3>\n

                              Vi\u1ec7c d\u1ef1 b\u00e1o nhu c\u1ea7u nh\u00e2n s\u1ef1 gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n

                                \n
                              • X\u00e1c \u0111\u1ecbnh \u0111\u00fang lo\u1ea1i h\u00ecnh, s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 v\u00e0 th\u1eddi gian c\u1ea7n tuy\u1ec3n d\u1ee5ng.<\/li>\n
                              • L\u00ean k\u1ebf ho\u1ea1ch tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/li>\n
                              • Tr\u00e1nh t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u1ee5t ho\u1eb7c th\u1eeba nh\u00e2n s\u1ef1, d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n

                                Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1<\/span><\/strong><\/h3>\n

                                \u0110\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch, c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p sau:<\/p>\n

                                  \n
                                • \n

                                  Giai \u0111o\u1ea1n tuy\u1ec3n d\u1ee5ng<\/strong>: T\u00ecm ki\u1ebfm v\u00e0 tuy\u1ec3n d\u1ee5ng \u1ee9ng vi\u00ean c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 ph\u1ea9m ch\u1ea5t \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c v\u1ecb tr\u00ed trong t\u1ed5 ch\u1ee9c.<\/p>\n<\/li>\n

                                • \n

                                  Ch\u1ecdn l\u1ecdc \u1ee9ng vi\u00ean<\/strong>: C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 t\u1ed5 ch\u1ee9c b\u00e0i thi, b\u00e0i test li\u00ean quan \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ef9 n\u0103ng v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a \u1ee9ng vi\u00ean, t\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed c\u1ea7n tuy\u1ec3n.<\/p>\n<\/li>\n

                                • \n

                                  Tuy\u1ec3n d\u1ee5ng \u1ee9ng vi\u00ean<\/strong>: N\u1ebfu \u1ee9ng vi\u00ean \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u00eau c\u1ea7u v\u1ec1 k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed, c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh tuy\u1ec3n d\u1ee5ng h\u1ecd v\u00e0o t\u1ed5 ch\u1ee9c.<\/p>\n<\/li>\n

                                • \n

                                  Onboarding v\u00e0 \u0111\u00e0o t\u1ea1o<\/strong>: Giai \u0111o\u1ea1n onboarding (\u0111\u01b0a nh\u00e2n vi\u00ean m\u1edbi v\u00e0o l\u00e0m) v\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean. Qu\u00e1 tr\u00ecnh n\u00e0y gi\u00fap nh\u00e2n vi\u00ean m\u1edbi h\u00f2a nh\u1eadp v\u00e0 n\u1eafm b\u1eaft c\u00f4ng vi\u1ec7c nhanh ch\u00f3ng, c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 \u0111\u00f3ng g\u00f3p hi\u1ec7u qu\u1ea3 cho t\u1ed5 ch\u1ee9c.<\/p>\n<\/li>\n<\/ul>\n

                                  >> <\/em>:\u00a0Quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 hi\u1ec7u qu\u1ea3 cho m\u1ecdi doanh nghi\u1ec7p<\/p>\n

                                  Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3<\/span><\/strong><\/h3>\n

                                  Khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c m\u1ee5c ti\u00eau v\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 c\u1ee5 th\u1ec3. C\u00e1c m\u1ee5c ti\u00eau n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p. Sau \u0111\u00f3, thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n.<\/p>\n

                                  Vi\u1ec7c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n s\u1edbm c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 c\u00f3 bi\u1ec7n ph\u00e1p kh\u1eafc ph\u1ee5c k\u1ecbp th\u1eddi. \u0110\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

                                  \n

                                  Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1<\/span><\/strong><\/h2>\n
                                    \n
                                  1. Ph\u00e2n t\u00edch xu h\u01b0\u1edbng ng\u00e0nh<\/li>\n
                                  2. Ph\u00e2n t\u00edch gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p<\/li>\n
                                  3. Ph\u00e2n lo\u1ea1i ngu\u1ed3n nh\u00e2n l\u1ef1c<\/li>\n<\/ol>\n

                                    Ph\u00e2n t\u00edch xu h\u01b0\u1edbng ng\u00e0nh<\/span><\/strong><\/h3>\n

                                    Xu h\u01b0\u1edbng ng\u00e0nh c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nhu c\u1ea7u nh\u00e2n s\u1ef1, th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng, m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh,… Vi\u1ec7c ph\u00e2n t\u00edch xu h\u01b0\u1edbng ng\u00e0nh gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi ngu\u1ed3n nh\u00e2n l\u1ef1c c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u nh\u00e2n s\u1ef1 trong t\u01b0\u01a1ng lai, ph\u00e1t tri\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a nh\u00e2n vi\u00ean. T\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ngu\u1ed3n nh\u00e2n l\u1ef1c.<\/p>\n

                                    Ph\u00e2n t\u00edch gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p<\/span><\/strong><\/h3>\n

                                    Sau khi ph\u00e2n t\u00edch xu h\u01b0\u1edbng ng\u00e0nh, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p coi tr\u1ecdng v\u00e0 cam k\u1ebft th\u1ef1c hi\u1ec7n. \u0110\u1ecbnh h\u01b0\u1edbng l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong t\u01b0\u01a1ng lai.<\/p>\n

                                    Khi \u0111\u00f3, c\u1ea7n l\u00e0m r\u00f5 c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng doanh nghi\u1ec7p nh\u01b0:<\/p>\n

                                      \n
                                    • Chi\u1ebfn l\u01b0\u1ee3c kinh doanh: M\u1edf r\u1ed9ng quy m\u00f4, t\u00e1i c\u1ea5u tr\u00fac, ph\u00e1t tri\u1ec3n kinh doanh,…<\/li>\n
                                    • Ph\u1ea1m vi kinh doanh, th\u1ecb tr\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng<\/li>\n
                                    • L\u1ee3i th\u1ebf c\u1ea1nh tranh<\/li>\n<\/ul>\n

                                      \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, c\u1ea7n ph\u00e2n t\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trong ng\u00e0nh. V\u00ed d\u1ee5, n\u1ebfu doanh nghi\u1ec7p c\u00f3 m\u1ed9t th\u1ebf m\u1ea1nh v\u1ec1 s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00ec gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u00f3 th\u1ec3 n\u1eb1m \u1edf c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1, nh\u1eb1m t\u1ea1o ra nh\u1eadn th\u1ee9c v\u00e0 t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

                                      Ph\u00e2n lo\u1ea1i ngu\u1ed3n nh\u00e2n l\u1ef1c<\/span><\/strong><\/h3>\n

                                      \u0110\u1ec3 ph\u00e2n lo\u1ea1i nh\u00f3m ngu\u1ed3n nh\u00e2n l\u1ef1c m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n

                                        \n
                                      • \n

                                        Nh\u00e2n s\u1ef1 n\u00e0o l\u00e0 ngu\u1ed3n l\u1ef1c quan tr\u1ecdng nh\u1ea5t cho vi\u1ec7c tri\u1ec3n khai hi\u1ec7u qu\u1ea3 c\u00e1c chu\u1ed7i gi\u00e1 tr\u1ecb? \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh nh\u1eefng k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c v\u00e0 ph\u1ea9m ch\u1ea5t m\u00e0 nh\u00e2n s\u1ef1 c\u1ea7n c\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong chu\u1ed7i gi\u00e1 tr\u1ecb. C\u00f3 th\u1ec3 c\u00f3 nh\u00f3m nh\u00e2n s\u1ef1 quan tr\u1ecdng nh\u01b0 nh\u00e2n vi\u00ean k\u1ef9 thu\u1eadt chuy\u00ean m\u00f4n, nh\u00e2n vi\u00ean Marketing, nh\u00e2n vi\u00ean nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n

                                      • \n

                                        Trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p \u0111ang thay \u0111\u1ed5i v\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chu\u1ed7i gi\u00e1 tr\u1ecb, ngu\u1ed3n nh\u00e2n l\u1ef1c n\u00e0o s\u1ebd c\u1ea7n thay \u0111\u1ed5i? Khi doanh nghi\u1ec7p thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kinh doanh, c\u00f3 th\u1ec3 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh v\u00e0 thay \u0111\u1ed5i nh\u00f3m ngu\u1ed3n nh\u00e2n l\u1ef1c \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c y\u00eau c\u1ea7u m\u1edbi. V\u00ed d\u1ee5, n\u1ebfu doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i sang m\u00f4 h\u00ecnh kinh doanh tr\u1ef1c tuy\u1ebfn, c\u00f3 th\u1ec3 c\u1ea7n tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1ec1 k\u1ef9 n\u0103ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u.<\/p>\n<\/li>\n<\/ul>\n

                                        \n

                                        M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1<\/span><\/strong><\/h2>\n
                                          \n
                                        1. C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n
                                        2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n v\u0103n h\u00f3a doanh nghi\u1ec7p?<\/li>\n<\/ol>\n

                                          C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/strong><\/h3>\n

                                          Kh\u00f4ng c\u00f3 c\u00f4ng ngh\u1ec7, b\u1ea3n ch\u1ea5t ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n c\u1ee7a nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p tr\u1edf n\u00ean r\u1ed1i b\u1eddi v\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 t\u1ed5 ch\u1ee9c b\u00e0i b\u1ea3n. C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 h\u1ee3p l\u00fd h\u00f3a c\u00e1c quy tr\u00ecnh, gi\u00fap c\u00e1c c\u00f4ng ty c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, lo\u1ea1i b\u1ecf g\u00e1nh n\u1eb7ng c\u1ee7a c\u00e1c nhi\u1ec7m v\u1ee5 h\u00e0nh ch\u00ednh v\u00e0 cho ph\u00e9p nh\u00e2n vi\u00ean t\u1eadp trung l\u1ea1i v\u00e0o c\u00e1c nhi\u1ec7m v\u1ee5 chi\u1ebfn l\u01b0\u1ee3c, c\u1ea5p cao h\u01a1n.<\/p>\n

                                          L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n v\u0103n h\u00f3a doanh nghi\u1ec7p?<\/span><\/strong><\/h3>\n

                                          Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 l\u00e0 n\u1ec1n t\u1ea3ng cho c\u00e1c quy tr\u00ecnh nh\u00e2n s\u1ef1 th\u00e0nh c\u00f4ng, cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng li\u1ec1n m\u1ea1ch v\u00e0 chu\u1ea9n b\u1ecb cho nh\u1eefng gi\u00e1n \u0111o\u1ea1n, r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra. Vi\u1ec7c ch\u1ee7 \u00fd l\u1eadp k\u1ebf ho\u1ea1ch tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0nh m\u1ea1nh v\u1edbi nh\u1eefng nh\u00e2n vi\u00ean lu\u00f4n cam k\u1ebft c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh.\u00a0<\/p>\n

                                          Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 gi\u00fap thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i, t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, l\u00e0nh m\u1ea1nh v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 c\u00f3 s\u1ef1 tham gia c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c c\u1ea5p l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                                          Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1<\/span> t\u1ed1i \u0111a h\u00f3a ti\u1ec1m n\u0103ng c\u1ee7a ngu\u1ed3n l\u1ef1c \u0111\u1ec3 gi\u00fap t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh l\u1edbn h\u01a1n. Tuy nhi\u00ean \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 nh\u00e0 tuy\u1ec3n d\u1ee5ng hi\u1ec7n nay, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i nh\u00e2n s\u1ef1 t\u1eeb ch\u1ee9c n\u0103ng giao d\u1ecbch thu\u1ea7n t\u00fay sang ch\u1ee9c n\u0103ng chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn. N\u1ebfu x\u00e9t \u0111\u1ebfn nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 \u0111\u01b0\u1ee3c khi s\u1edf h\u1eefu m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 b\u00e0i b\u1ea3n th\u00ec n\u00ean v\u01b0\u1ee3t qua m\u1ecdi tr\u1edf ng\u1ea1i.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/22083"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=22083"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/22083\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=22083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=22083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=22083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}