{"id":22124,"date":"2023-12-06T04:54:55","date_gmt":"2023-12-06T04:54:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-tham-nhap-thi-truong-la-gi-cac-chien-luoc-pho-bien.html"},"modified":"2023-12-22T05:20:02","modified_gmt":"2023-12-21T22:20:02","slug":"chien-luoc-tham-nhap-thi-truong-la-gi-cac-chien-luoc-pho-bien","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-tham-nhap-thi-truong-la-gi-cac-chien-luoc-pho-bien.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn"},"content":{"rendered":"
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Khi s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00ecm c\u00e1ch b\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh h\u01a1n v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi ti\u1ec1m n\u0103ng v\u00e0 n\u01a1i m\u00e0 h\u1ecd c\u00f3 c\u00e1c m\u1ed1i quan h\u1ec7 hi\u1ec7n t\u1ea1i.<\/p>\n

Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh doanh nghi\u1ec7p b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi, n\u01a1i m\u00e0 h\u1ecd ch\u01b0a t\u1eebng tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y. M\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o theo t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng so v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho nhi\u1ec1u h\u00ecnh th\u1ee9c, l\u0129nh v\u1ef1c kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng trong ti\u1ebfng Anh l\u00e0 Market penetration strategy.<\/p>\n

Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 c\u00e2n nh\u1eafc xem c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00f4ng. N\u1ebfu quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u00ec doanh nghi\u1ec7p m\u1edbi s\u1ebd d\u1ec5 d\u00e0ng tham gia v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n, c\u00f2n n\u1ebfu th\u1ecb tr\u01b0\u1eddng \u0111ang b\u00e3o h\u00f2a th\u00ec r\u1ea5t kh\u00f3 \u0111\u1ec3 h\u1ecd t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n

Qu\u00e1 tr\u00ecnh th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c, ngu\u1ed3n l\u1ef1c c\u0169ng nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e0i b\u1ea3n c\u1ee7a doanh nghi\u1ec7p. Theo \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n nghi\u00ean c\u1ee9u nh\u1eb1m t\u00ecm hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u01b0 v\u0103n h\u00f3a, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1eb7c \u0111i\u1ec3m, quy \u0111\u1ecbnh, Lu\u1eadt ph\u00e1p, r\u1ee7i ro,…<\/p>\n

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Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 m\u1ed9t c\u00f4ng ty h\u01b0\u1edbng t\u1edbi th\u1ecb ph\u1ea7n cao h\u01a1n b\u1eb1ng c\u00e1ch khai th\u00e1c c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. Gi\u00fap c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi b\u1eb1ng c\u00e1c n\u1ed7 l\u1ef1c Marketing v\u1edbi m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00f3 \u0111\u01b0\u1ee3c gia t\u0103ng th\u1ecb ph\u1ea7n.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, chi\u1ebfn l\u01b0\u1ee3c x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 doanh nghi\u1ec7p b\u00e1n th\u00e0nh c\u00f4ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi. M\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 ph\u1ea7n tr\u0103m t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng so v\u1edbi t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/h2>\n
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  • Starbucks \u0111\u00e3 t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh t\u1ea1i M\u1ef9 b\u1eb1ng c\u00e1ch m\u1edf th\u00eam nhi\u1ec1u c\u1eeda h\u00e0ng, \u0111a d\u1ea1ng h\u00f3a th\u1ef1c \u0111\u01a1n, t\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/li>\n
  • Hay Netflix \u0111\u00e3 t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng ph\u00e1t tr\u1ef1c tuy\u1ebfn to\u00e0n c\u1ea7u th\u00f4ng qua n\u1ed9i dung g\u1ed1c, gi\u1ea3m gi\u00e1, \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 v\u00e0 th\u00e2m nh\u1eadp c\u00e1c khu v\u1ef1c m\u1edbi.<\/li>\n
  • Nike \u0111\u00e3 c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ea7n \u00e1o th\u1ec3 thao to\u00e0n c\u1ea7u th\u00f4ng qua vi\u1ec7c t\u00e0i tr\u1ee3 cho c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/li>\n<\/ul>\n

    Khi n\u00e0o n\u00ean c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng?<\/span><\/strong><\/h2>\n

    Doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng khi mu\u1ed1n:<\/p>\n

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    • \n

      M\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/strong>: Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng gi\u00fap m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, l\u1ee3i nhu\u1eadn<\/p>\n<\/li>\n

    • \n

      Ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi:<\/strong> Th\u1ecb tr\u01b0\u1eddng m\u1edbi \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi, t\u1eeb \u0111\u00f3 t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/p>\n<\/li>\n

    • \n

      T\u0103ng c\u01b0\u1eddng l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong>: Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, m\u1edf r\u1ed9ng quy m\u00f4 gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng l\u1ee3i th\u1ebf h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh h\u00e0ng<\/p>\n<\/li>\n

    • \n

      \u0110\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/strong>: Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i li\u00ean t\u1ee5c, \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n

    • \n

      Ngu\u1ed3n l\u1ef1c m\u1edbi<\/strong>: Ngu\u1ed3n nh\u00e2n l\u1ef1c, nguy\u00ean li\u1ec7u, v\u1eadt t\u01b0, c\u00f4ng ngh\u1ec7 \u1edf m\u00f4i tr\u01b0\u1eddng m\u1edbi.<\/p>\n<\/li>\n<\/ul>\n

      \n

      C\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/span><\/strong><\/h2>\n
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      1. \u0110\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/li>\n
      2. Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng gi\u00e1<\/li>\n
      3. Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1<\/li>\n
      4. T\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o<\/li>\n
      5. M\u1edf r\u1ed9ng k\u00eanh ph\u00e2n ph\u1ed1i<\/li>\n
      6. C\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m<\/li>\n
      7. Chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u00e3i<\/li>\n<\/ol>\n

        \u0110\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/h3>\n

        \u0110\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi doanh nghi\u1ec7p \u0111ang chu\u1ea9n b\u1ecb tung ra s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ra th\u1ecb tr\u01b0\u1eddng v\u1edbi gi\u00e1 c\u1ea3 th\u1ea5p h\u01a1n m\u1ee9c gi\u00e1 ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng m\u1ee9c \u0111\u1ed9 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 quy m\u00f4 s\u1ea3n xu\u1ea5t l\u1edbn.<\/p>\n

        Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng gi\u00e1<\/span><\/strong><\/h3>\n

        Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng gi\u00e1 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi gi\u00e1 nguy\u00ean v\u1eadt li\u1ec7u \u0111\u1ea7u v\u00e0o t\u0103ng ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m trong doanh nghi\u1ec7p c\u00f3 s\u1ef1 thay \u0111\u1ed5i. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00f9 h\u1ee3p khi c\u1ea7u l\u1edbn h\u01a1n cung, gi\u00fap doanh nghi\u1ec7p thu v\u1ec1 l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n.<\/p>\n

        Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1<\/span><\/strong><\/h3>\n

        Khi cung l\u1edbn h\u01a1n c\u1ea7u, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t \u0111\u1ec3 gi\u1ea3m gi\u00e1 cho c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh, gi\u1eef v\u1eefng ho\u1eb7c gia t\u0103ng th\u1ecb ph\u1ea7n cho doanh nghi\u1ec7p.<\/p>\n

        T\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o<\/span><\/strong><\/h3>\n

        Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nhau, nh\u1eb1m ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ti\u1ec1m n\u0103ng, ch\u1eb3ng h\u1ea1n nh\u01b0 truy\u1ec1n h\u00ecnh, bi\u1ec3n qu\u1ea3ng c\u00e1o, b\u00e1o in, truy\u1ec1n th\u00f4ng, PR,…<\/p>\n

        M\u1edf r\u1ed9ng k\u00eanh ph\u00e2n ph\u1ed1i<\/span><\/strong><\/h3>\n

        Ch\u1ea5t l\u01b0\u1ee3ng, lo\u1ea1i h\u00ecnh k\u00eanh ph\u00e2n ph\u1ed1i ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng, \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i li\u00ean t\u1ee5c nh\u1eb1m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng k\u00eanh ph\u00e2n ph\u1ed1i gi\u00fap doanh nghi\u1ec7p s\u1edf h\u1eefu m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1eb1m gi\u00fap s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ebfn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n

        Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng c\u00f3 nhi\u1ec1u kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ecbnh trong vi\u1ec7c qu\u1ea3n l\u00fd. N\u1ebfu th\u1ef1c hi\u1ec7n vi\u1ec7c qu\u1ea3n l\u00fd kh\u00f4ng t\u1ed1t, \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 b\u1ecf s\u00f3t c\u00e1c \u0111\u01a1n h\u00e0ng, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o to\u00e0n di\u1ec7n trong qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n \u0111\u1ebfn kh\u00e1ch h\u00e0ng, hay vi\u1ec7c qu\u1ea3n l\u00fd tr\u1edf n\u00ean ch\u1eadm tr\u1ec5.<\/p>\n

        C\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m<\/span><\/strong><\/h3>\n

        Chi\u1ebfn l\u01b0\u1ee3c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m t\u1ee9c l\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u1ea3i ti\u1ebfn m\u1eabu m\u00e3, ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh n\u0103ng nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 s\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

        Chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u00e3i<\/span><\/strong><\/h3>\n

        Khuy\u1ebfn m\u00e3i bao g\u1ed3m c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m, qu\u00e0 t\u1eb7ng k\u00e8m, gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn cho h\u1ea7u h\u1ebft m\u1ecdi l\u0129nh v\u1ef1c kinh doanh.<\/p>\n

        \n

        7 B\u01b0\u1edbc gi\u00fap doanh nghi\u1ec7p th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/h2>\n
          \n
        • B\u01b0\u1edbc 1: T\u00ecm hi\u1ec3u quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/li>\n
        • B\u01b0\u1edbc 2: Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/li>\n
        • B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n
        • B\u01b0\u1edbc 4: \u0110\u1ecbnh v\u1ecb, \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m<\/li>\n
        • B\u01b0\u1edbc 5: L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp<\/li>\n
        • B\u01b0\u1edbc 6: Tri\u1ec3n khai chi\u1ebfn d\u1ecbch Marketing<\/li>\n
        • B\u01b0\u1edbc 7: Thu th\u1eadp ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i ti\u1ebfn<\/li>\n<\/ul>\n

          B\u01b0\u1edbc 1: T\u00ecm hi\u1ec3u quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/h3>\n

          \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, m\u1ee9c \u0111\u1ed9 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00e0 m\u00ecnh \u0111ang h\u01b0\u1edbng t\u1edbi. \u0110\u00e2y l\u00e0 c\u0103n c\u1ee9 gi\u00fap doanh nghi\u1ec7p tr\u1ea3 l\u1eddi cho vi\u1ec7c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau n\u00e0y c\u00f3 \u0111\u1ee7 h\u1ea5p d\u1eabn kh\u00f4ng? C\u00f3 n\u00ean ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u1edbi v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y kh\u00f4ng? C\u00f3 n\u00ean \u0111\u1ea7u t\u01b0 kh\u00f4ng? khi th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/p>\n

          B\u01b0\u1edbc 2: Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/h3>\n

          Danh nghi\u1ec7p s\u1ebd th\u1ef1c hi\u1ec7n vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00e0 m\u00ecnh nghi\u00ean c\u1ee9u ra c\u00e1c nh\u00f3m nh\u1ecf kh\u00e1c nhau. M\u1ee5c \u0111\u00edch c\u1ee7a b\u01b0\u1edbc nh\u1eb1m n\u1eafm b\u1eaft th\u00f4ng tin v\u1ec1 nhu c\u1ea7u, k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 v\u00e0 chi ti\u1ebft h\u01a1n, t\u1eeb \u0111\u00f3 \u0111\u00e1p \u1ee9ng mong mu\u1ed1n, th\u1ecb hi\u1ebfu c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t, gi\u00fap qu\u00e1 tr\u00ecnh th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t hi\u1ec7u qu\u1ea3.<\/p>\n

          B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/span><\/strong><\/h3>\n

          Sau khi th\u1ef1c hi\u1ec7n ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ra th\u00e0nh nhi\u1ec1u nh\u00f3m nh\u1ecf kh\u00e1c nhau, ti\u1ebfp theo doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn, kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n cho doanh nghi\u1ec7p.Khi l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u00ednh thu h\u00fat, ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p \u0111\u01b0a ra.<\/p>\n

          B\u01b0\u1edbc 4: \u0110\u1ecbnh v\u1ecb, \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m<\/span><\/strong><\/h3>\n

          \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p t\u1ea1o n\u00ean n\u00e9t \u0111\u1eb7c bi\u1ec7t \u0111\u1eb7c tr\u01b0ng cho th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nh\u1eb1m \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t, ph\u00e2n t\u00edch nh\u1eefng suy ngh\u0129, c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

          \u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m gi\u00fap t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p b\u1eaft bu\u1ed9c ph\u1ea3i tri\u1ec3n khai. C\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n qua c\u00e1c b\u01b0\u1edbc sau:<\/p>\n

            \n
          • T\u00ednh gi\u00e1 v\u1ed1n c\u1ee7a s\u1ea3n ph\u1ea9m<\/li>\n
          • Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n
          • X\u00e1c \u0111\u1ecbnh doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn mong mu\u1ed1n<\/li>\n
          • \u0110\u1eb7t gi\u00e1 ni\u00eam y\u1ebft\/ gi\u00e1 b\u00e1n s\u1ec9<\/li>\n<\/ul>\n

            B\u01b0\u1edbc 5: L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp<\/span><\/strong><\/h3>\n

            L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng gi\u00fap qu\u00e1 tr\u00ecnh n\u00e0y di\u1ec5n ra hi\u1ec7u qu\u1ea3 v\u00e0 su\u00f4n s\u1ebb h\u01a1n. Doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean theo d\u00f5i, n\u1eafm b\u1eaft th\u00f4ng tin kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng, m\u1ee5c ti\u00eau kinh doanh c\u0169ng nh\u01b0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi c\u0169ng enne xem x\u00e9t l\u1ef1a ch\u1ecdn k\u1ebft h\u1ee3p nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng cho chi\u1ebfn d\u1ecbch.<\/p>\n

            B\u01b0\u1edbc 6: Tri\u1ec3n khai chi\u1ebfn d\u1ecbch Marketing<\/span><\/strong><\/h3>\n

            Sau khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, ti\u1ebfp theo doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Marketing. \u0110i\u1ec1u n\u00e0y gi\u00fap gia t\u0103ng th\u1ecb ph\u1ea7n cho s\u1ea3n ph\u1ea9m so v\u1edbi \u0111\u1ed1i th\u1ee7, \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c d\u00e0i h\u1ea1n c\u00f9ng nh\u1eefng l\u1ee3i \u00edch c\u1ee5 th\u1ec3 m\u00e0 ho\u1ea1t \u0111\u1ed9ng n\u00e0y mang l\u1ea1i.<\/p>\n

            C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng l\u00e0 c\u1ea3i thi\u1ec7n\/ \u0111\u1ed5i m\u1edbi, \u0111a d\u1ea1ng h\u00f3a c\u00e1c k\u00eanh Marketing, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi, ph\u00e1t tri\u1ec3n ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u1edbi,…<\/p>\n

            B\u01b0\u1edbc 7: Thu th\u1eadp ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i ti\u1ebfn<\/span><\/strong><\/h3>\n

            Trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch, doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, website, di\u1ec5n \u0111\u00e0n,… nh\u1eb1m hi\u1ec3u r\u00f5 h\u01a1n n\u1eefa nh\u1eefng mong mu\u1ed1n, k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u0169ng \u0111\u1ed3ng th\u1eddi gi\u00fap doanh nghi\u1ec7p xem x\u00e9t c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i cho kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh, c\u1ea3i ti\u1ebfn cho ph\u00f9 h\u1ee3p.<\/p>\n

            \n

            L\u01b0u \u00fd c\u1ea7n tr\u00e1nh khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/h2>\n

            Qu\u00e1 tr\u00ecnh ti\u1ebfn h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 nh\u01b0:<\/p>\n

              \n
            • X\u00e1c \u0111\u1ecbnh, khoanh v\u00f9ng \u0111\u00fang c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n th\u00e2m nh\u1eadp, kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng nh\u00e2n l\u1ef1c, t\u00e0i nguy\u00ean v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00f4ng li\u00ean quan \u0111\u1ebfn ng\u00e0nh ngh\u1ec1, s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5<\/li>\n
            • Khi kh\u1ea3o s\u00e1t, c\u1ea7n l\u1ef1a ch\u1ecdn c\u00e1c c\u00e2u h\u1ecfi ng\u1eafn nh\u01b0ng bao h\u00e0m n\u1ed9i dung v\u00e0 s\u00fac t\u00edch. C\u00e1c c\u00e2u h\u1ecfi d\u00e0i th\u01b0\u1eddng khi\u1ebfn ng\u01b0\u1eddi kh\u1ea3o s\u00e1t c\u1ea3m th\u1ea5y kh\u00f4ng mu\u1ed1n \u0111\u1ecdc v\u00e0 c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi qua loa ch\u1ee9 kh\u00f4ng \u0111\u00fang tr\u1ecdng t\u00e2m<\/li>\n
            • \u0110\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a c\u00e1c ngu\u1ed3n th\u00f4ng tin trong qu\u00e1 tr\u00ecnh th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng. Tr\u00e1nh vi\u1ec7c l\u00e0m d\u1ee5ng nh\u1eefng kh\u1ea3o s\u00e1t \u0111\u1ecbnh t\u00ednh, ch\u1ecdn sai c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u1ea3o s\u00e1t. Theo \u0111\u00f3, c\u1ea7n x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc nh\u1eb1m ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n kh\u1ea3o s\u00e1t<\/li>\n
            • \u0110i s\u00e2u nghi\u00ean c\u1ee9u nh\u1eb1m \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n t\u00e1c chi\u1ebfn b\u00e0i b\u1ea3n, \u0111\u1ea3m b\u1ea3o c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng v\u00e0 h\u1ea1n ch\u1ebf nh\u1eefng r\u1ee7i ro kh\u00f4ng c\u1ea7n thi\u1ebft<\/li>\n
            • C\u1ea7n thi\u1ebft th\u00ec n\u00ean nh\u1edd c\u00e1c chuy\u00ean gia v\u1ec1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng nh\u1eb1m th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/li>\n<\/ul>\n

              \n

              B\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u00e0o m\u00e0 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n, c\u1ea7n k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh r\u1ed9ng h\u01a1n nh\u1eb1m gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ed1c quan tr\u1ecdng c\u1ee5 th\u1ec3. N\u1ebfu nh\u1eadn th\u1ea5y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp hi\u1ec7n t\u1ea1i kh\u00f4ng h\u1ed7 tr\u1ee3 c\u00e1c m\u1ee5c ti\u00eau l\u1edbn h\u01a1n, doanh nghi\u1ec7p n\u00ean xem x\u00e9t \u0111\u1ec3 r\u00fat lui ho\u1eb7c ph\u00e2n b\u1ed5 l\u1ea1i c\u00e1c ngu\u1ed3n l\u1ef1c cho \u0111\u1ebfn khi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 tr\u1edf n\u00ean ph\u00f9 h\u1ee3p.<\/p>\n

              >><\/strong><\/em>\u00a0 c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c:<\/em><\/strong><\/p>\n

                \n
              • Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty<\/em><\/li>\n
              • Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u<\/em><\/li>\n
              • Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/em><\/li>\n
              • Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a<\/em><\/li>\n
              • Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn<\/em><\/li>\n
              • Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng<\/em><\/li>\n
              • Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                Khi s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00ecm c\u00e1ch b\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh h\u01a1n v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi ti\u1ec1m n\u0103ng v\u00e0 n\u01a1i m\u00e0 h\u1ecd c\u00f3 c\u00e1c m\u1ed1i quan h\u1ec7 hi\u1ec7n t\u1ea1i.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/22124"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=22124"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/22124\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=22124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=22124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=22124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}