{"id":22130,"date":"2023-12-06T04:55:07","date_gmt":"2023-12-06T04:55:07","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-toan-cau-la-gi-loai-hinh-dac-diem-uu-nhuoc-diem.html"},"modified":"2023-12-22T05:20:03","modified_gmt":"2023-12-21T22:20:03","slug":"chien-luoc-toan-cau-la-gi-loai-hinh-dac-diem-uu-nhuoc-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-toan-cau-la-gi-loai-hinh-dac-diem-uu-nhuoc-diem.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u l\u00e0 g\u00ec? Lo\u1ea1i h\u00ecnh, \u0111\u1eb7c \u0111i\u1ec3m, \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m"},"content":{"rendered":"
\n

Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u<\/span> cho ph\u00e9p c\u00e1c c\u00f4ng ty th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng t\u1ea1i nhi\u1ec1u qu\u1ed1c gia kh\u00e1c nhau, g\u1eb7t h\u00e1i nh\u1eefng th\u00e0nh c\u00f4ng m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau, nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn c\u1ea3 doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u (Global strategy) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh v\u1edbi m\u1ee5c \u0111\u00edch t\u0103ng c\u01b0\u1eddng doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn th\u00f4ng qua vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ra ph\u1ea1m vi to\u00e0n c\u1ea7u. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadp trung t\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh trong m\u00f4i tr\u01b0\u1eddng ti\u00eau chu\u1ea9n h\u00f3a, th\u1ed1ng nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u v\u1edbi m\u1ee9c chi ph\u00ed t\u01b0\u01a1ng quan th\u1ea5p.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng kinh doanh, ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng, s\u1ea3n xu\u1ea5t nhi\u1ec1u h\u01a1n c\u00e1c lo\u1ea1i h\u00e0ng h\u00f3a, thu v\u1ec1 l\u1ee3i nhu\u1eadn t\u1ed1t h\u01a1n, \u0111\u1ed3ng th\u1eddi gi\u00fap khai th\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

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C\u00e1c lo\u1ea1i h\u00ecnh trong chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u<\/span><\/strong><\/h2>\n
    \n
  1. Expansion Strategy<\/li>\n
  2. Focus Strategy<\/li>\n
  3. Multinational Strategy<\/li>\n
  4. Global Standardization Strategy<\/li>\n
  5. Transnational Strategy<\/li>\n<\/ol>\n

    Expansion Strategy<\/span><\/strong><\/h3>\n

    Hay c\u00f2n g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u01b0\u01a1n ra ngo\u00e0i, t\u1ee9c l\u00e0 doanh nghi\u1ec7p s\u1ebd t\u1eadp trung m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh c\u1ee7a doanh nghi\u1ec7p t\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1edbi, cung c\u1ea5p nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n, c\u1ea3i thi\u1ec7n t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn, t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn\/ truy\u1ec1n th\u1ed1ng h\u01a1n.<\/p>\n

    Focus Strategy<\/span><\/strong><\/h3>\n

    Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung c\u1ee7a doanh nghi\u1ec7p l\u00e0 vi\u1ec7c ch\u00fa \u00fd v\u00e0o m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c, ng\u00e0nh ngh\u1ec1 c\u1ee5 th\u1ec3 tr\u00ean m\u1ed9t s\u1ed1 khu v\u1ef1c to\u00e0n c\u1ea7u. Theo \u0111\u00f3, c\u00f4ng ty s\u1ebd \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c, n\u1ed7 l\u1ef1c h\u1ebft s\u1ee9c \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean gia trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n

    Multinational Strategy<\/span><\/strong><\/h3>\n

    Hay c\u00f2n g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111a qu\u1ed1c gia, t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c chi nh\u00e1nh, c\u00f4ng ty con t\u1ea1i nhi\u1ec1u qu\u1ed1c gia kh\u00e1c nhau tr\u00ean to\u00e0n c\u1ea7u. Doanh nghi\u1ec7p s\u1ebd t\u00f9y ch\u1ec9nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh sao cho ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a, \u0111i\u1ec1u ki\u1ec7n kinh doanh c\u1ee7a m\u1ed7i qu\u1ed1c gia.<\/p>\n

    Global Standardization Strategy<\/span><\/strong><\/h3>\n

    Chi\u1ebfn l\u01b0\u1ee3c \u0111a qu\u1ed1c gia th\u1ed1ng nh\u1ea5t t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u00f3 t\u00ednh \u0111\u1ed3ng nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u nh\u1eb1m gi\u1ea3m chi ph\u00ed, \u0111\u1ed3ng th\u1eddi t\u0103ng t\u00ednh c\u1ea1nh tranh.<\/p>\n

    Transnational Strategy<\/span><\/strong><\/h3>\n

    \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111a qu\u1ed1c gia h\u00f3a v\u1ecb tr\u00ed s\u1ea3n xu\u1ea5t, c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a s\u1ea3n xu\u1ea5t, c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u00ean to\u00e0n c\u1ea7u th\u00f4ng qua ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00e0 nh\u00e2n t\u00e0i xu\u1ea5t s\u1eafc nh\u1ea5t c\u1ee7a c\u00f4ng ty tr\u00ean c\u00e1c qu\u1ed1c gia kh\u00e1c nhau.<\/p>\n

    \n

    \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u<\/span><\/strong><\/h2>\n

    Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c tri\u1ec3n khai nh\u1eb1m \u0111\u00e1p \u1ee9ng nh\u1eefng th\u00e1ch th\u1ee9c, c\u01a1 h\u1ed9i m\u00e0 m\u1ed9t qu\u1ed1c gia hay t\u1eadp \u0111o\u00e0n c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng kinh doanh to\u00e0n c\u1ea7u. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

      \n
    • \n

      T\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng<\/strong>: Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai v\u00e0 c\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3<\/p>\n<\/li>\n

    • \n

      Ph\u1ea1m vi r\u1ed9ng<\/strong>: M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u g\u1ed3m nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u01b0 kinh t\u1ebf, v\u0103n h\u00f3a, ch\u00ednh tr\u1ecb, qu\u00e2n s\u1ef1, khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7<\/p>\n<\/li>\n

    • \n

      Cam k\u1ebft:<\/strong> \u0110\u00f2i h\u1ecfi s\u1ef1 cam k\u1ebft l\u00e2u d\u00e0i c\u0169ng nh\u01b0 t\u00ednh ki\u00ean tr\u00ec trong vi\u1ec7c tri\u1ec3n khai nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/p>\n<\/li>\n

    • \n

      T\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng<\/strong>: Xem x\u00e9t nh\u1eefng c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c t\u1eeb nh\u1eefng yeus t\u1ed1 b\u00ean ngo\u00e0i, c\u0169ng nh\u01b0 th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt k\u1ebf ho\u1ea1ch tri\u1ec3n khai \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng thay \u0111\u1ed5i\u00a0<\/p>\n<\/li>\n

    • \n

      S\u1ef1 t\u01b0\u01a1ng th\u00edch<\/strong>: \u0110\u00f2i h\u1ecfi t\u00ednh t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c m\u1ee5c ti\u00eau v\u00e0 c\u00e1c th\u1ecfa thu\u1eadn qu\u1ed1c t\u1ebf hi\u1ec7n c\u00f3<\/p>\n<\/li>\n

    • \n

      T\u00e1i \u0111\u1ecbnh h\u01b0\u1edbng ngu\u1ed3n l\u1ef1c<\/strong>: Y\u00eau c\u1ea7u vi\u1ec7c t\u00e1i \u0111\u1ecbnh h\u01b0\u1edbng, ph\u00e2n ph\u1ed1i t\u00e0i nguy\u00ean nh\u1eb1m \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c m\u1edbi<\/p>\n<\/li>\n

    • \n

      S\u1ef1 ph\u1ed1i h\u1ee3p<\/strong>: \u0110\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a qu\u1ed1c gia hay t\u1eadp \u0111o\u00e0n \u0111\u00f3, nh\u01b0 b\u1ed9 ph\u1eadn ch\u00ednh ph\u1ee7, doanh nghi\u1ec7p, x\u00e3 h\u1ed9i d\u00e2n s\u1ef1.<\/p>\n<\/li>\n<\/ul>\n

      \n

      C\u00e1c ho\u1ea1t \u0111\u1ed9ng trong chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u<\/span><\/strong><\/h2>\n
        \n
      1. Ti\u00eau chu\u1ea9n h\u00f3a<\/li>\n
      2. \u0110\u1ecbnh v\u1ecb c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t<\/li>\n
      3. \u0110\u00f2n b\u1ea9y c\u00f4ng ngh\u1ec7<\/li>\n
      4. Ph\u1ed1i h\u1ee3p h\u1ec7 th\u1ed1ng Marketing v\u00e0 ti\u00eau th\u1ee5 tr\u00ean to\u00e0n c\u1ea7u<\/li>\n
      5. T\u00e0i tr\u1ee3 ch\u00e9o \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty c\u00f3 chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u kh\u00e1c<\/li>\n<\/ol>\n

        Ti\u00eau chu\u1ea9n h\u00f3a<\/span><\/strong><\/h3>\n

        C\u00e1c c\u00f4ng ty tr\u00ean to\u00e0n c\u1ea7u t\u00ecm c\u00e1ch ti\u00eau chu\u1ea9n h\u00f3a thi\u1ebft k\u1ebf, s\u1ea3n ph\u1ea9m c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u \u1edf giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, ti\u00eau chu\u1ea9n h\u00f3a s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c cao c\u1ef1c k\u1ef3 c\u1ea7n thi\u1ebft trong vi\u1ec7c gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi c\u00f3 \u0111\u01b0\u1ee3c chi ph\u00ed th\u1ea5p h\u01a1n nh\u1edd quy m\u00f4 v\u00e0 l\u1ee3i th\u1ebf s\u1ea3n xu\u1ea5t.<\/p>\n

        Ti\u00eau chu\u1ea9n h\u00f3a s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c \u0111\u1ed9 cao cho ph\u00e9p doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u v\u1edbi chi ph\u00ed th\u1ea5p. Gi\u00fap n\u00e2ng cao chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u1ea3m g\u00e1nh n\u1eb7ng trong vi\u1ec7c s\u1ea3n xu\u1ea5t nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c.<\/p>\n

        \u0110\u1ecbnh v\u1ecb c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t<\/span><\/strong><\/h3>\n

        Doanh nghi\u1ec7p c\u1ea7n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean t\u1ea5t c\u1ea3 h\u1ec7 th\u1ed1ng v\u00f9ng mi\u1ec1n, th\u1ecb tr\u01b0\u1eddng theo chi\u1ec1u r\u1ed9ng. \u0110\u1ed3ng th\u1eddi \u0111\u1ea7u t\u01b0 c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t m\u1edbi nh\u1ea5t nh\u1eb1m thu v\u1ec1 l\u1ee3i nhu\u1eadn th\u00f4ng qua vi\u1ec7c ph\u1ee5c v\u1ee5 t\u1ea5t c\u1ea3 th\u1ecb tr\u01b0\u1eddng c\u1ee7a n\u00f3.<\/p>\n

        \u0110\u00f2n b\u1ea9y c\u00f4ng ngh\u1ec7<\/span><\/strong><\/h3>\n

        V\u1edbi ho\u1ea1t \u0111\u1ed9ng t\u0103ng c\u01b0\u1eddng chi\u1ec1u s\u00e2u c\u00f4ng ngh\u1ec7 trong qu\u00e1 tr\u00ecnh t\u1ea1o ra s\u1ea3n ph\u1ea9m, n\u00f3 l\u00e0m gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m cao h\u01a1n khi ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u01b0a v\u00e0o th\u01b0\u01a1ng m\u1ea1i h\u00f3a.<\/p>\n

        Ph\u1ed1i h\u1ee3p h\u1ec7 th\u1ed1ng Marketing v\u00e0 ti\u00eau th\u1ee5 tr\u00ean to\u00e0n c\u1ea7u<\/span><\/strong><\/h3>\n

        C\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u00f9y v\u00e0o t\u1eebng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng. Theo \u0111\u00f3, c\u1ea7n ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch g\u1ea7n g\u0169i v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ed7i th\u1ecb tr\u01b0\u1eddng nh\u1eb1m \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u, k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

        T\u00e0i tr\u1ee3 ch\u00e9o \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty c\u00f3 chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u kh\u00e1c<\/span><\/strong><\/h3>\n

        H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u \u0111\u1ec1u b\u1ecb r\u00e0ng bu\u1ed9c v\u1edbi ch\u00ednh s\u00e1ch g\u1ecdi l\u00e0 t\u00e0i tr\u1ee3 ch\u00e9o. \u0110\u00e2y l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c v\u1ec1 t\u00e0i ch\u00ednh, Marketing, c\u00f4ng ngh\u1ec7 t\u1eeb m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1eb1m t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 \u1edf th\u1ecb tr\u01b0\u1eddng kh\u00e1c.<\/p>\n

        \u0110\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh m\u1ea1nh m\u1ebd th\u00fac \u0111\u1ea9y s\u1ef1 c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u. Nh\u1eb1m m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng \u0111\u00f2n b\u1ea9y th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua vi\u1ec7c chuy\u1ec3n nh\u01b0\u1ee3ng k\u1ef9 n\u0103ng, v\u1ed1n, s\u1ea3n xu\u1ea5t chi ph\u00ed th\u1ea5p t\u1eeb th\u1ecb tr\u01b0\u1eddng n\u00e0y sang \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng kh\u00e1c.<\/p>\n

        \n

        L\u1ee3i \u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u<\/span><\/strong><\/h2>\n
          \n
        1. Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n<\/li>\n
        2. Ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n v\u1edbi c\u00e1c ngu\u1ed3n l\u1ef1c<\/li>\n
        3. C\u1ea3i thi\u1ec7n t\u00ednh linh ho\u1ea1t<\/li>\n
        4. T\u0103ng doanh thu<\/li>\n
        5. Chi ph\u00ed th\u1ea5p h\u01a1n<\/li>\n<\/ol>\n

          M\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng ra nhi\u1ec1u qu\u1ed1c gia c\u00f3 th\u1ec3 gi\u00fap \u0111\u01b0a doanh nghi\u1ec7p b\u01b0\u1edbc l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi. Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u ph\u1ea3i k\u1ec3 \u0111\u1ebfn bao g\u1ed3m:<\/p>\n

          Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n<\/span><\/strong><\/h3>\n

          C\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 c\u00f4ng nh\u1eadn h\u01a1n so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc nh\u1edd v\u00e0o ph\u1ea1m vi qu\u1ed1c t\u1ebf c\u1ee7a ch\u00fang. Khi m\u1ed9t c\u00f4ng ty b\u1eaft \u0111\u1ea7u ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u1edf c\u00e1c qu\u1ed1c gia kh\u00e1c nhau, th\u00f4ng qua c\u00e1c c\u00f4ng ty con ho\u1eb7c chi nh\u00e1nh, th\u00ec c\u00f4ng ty \u0111\u00f3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1edf nh\u1eefng n\u01a1i kh\u00e1c tr\u00ean th\u1ebf gi\u1edbi, thay v\u00ec ch\u1ec9 \u1edf qu\u1ed1c gia c\u1ee7a m\u00ecnh.<\/p>\n

          Ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n v\u1edbi c\u00e1c ngu\u1ed3n l\u1ef1c<\/span><\/strong><\/h3>\n

          Khi m\u1ed9t doanh nghi\u1ec7p qu\u1ed1c t\u1ebf c\u1ee7ng c\u1ed1 s\u1ef1 hi\u1ec7n di\u1ec7n to\u00e0n c\u1ea7u c\u1ee7a h\u1ecd, \u0111i\u1ec1u n\u00e0y s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c quy\u1ec1n ti\u1ebfp c\u1eadn c\u00e1c ngu\u1ed3n l\u1ef1c t\u1eeb nh\u1eefng qu\u1ed1c gia m\u1edbi m\u00e0 n\u00f3 b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng. N\u00f3i c\u00e1ch kh\u00e1c, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng g\u1eb7t h\u00e1i t\u1ea5t c\u1ea3 nh\u1eefng l\u1ee3i \u00edch ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u khi b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn c\u00e1c khu v\u1ef1c kh\u00e1c nhau tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

          C\u1ea3i thi\u1ec7n t\u00ednh linh ho\u1ea1t<\/span><\/strong><\/h3>\n

          Quy m\u00f4 to\u00e0n c\u1ea7u \u0111a d\u1ea1ng h\u00f3a c\u1ea3 chu\u1ed7i cung \u1ee9ng v\u00e0 chu\u1ed7i gi\u00e1 tr\u1ecb cho m\u1ed9t doanh nghi\u1ec7p, d\u1eabn \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 linh ho\u1ea1t cao h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng ch\u1ed1ng ch\u1ecdi v\u1edbi suy tho\u00e1i t\u1ed1t h\u01a1n. N\u1ebfu doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng \u1edf nhi\u1ec1u qu\u1ed1c gia kh\u00e1c nhau, th\u00ec m\u1ed9t qu\u1ed1c gia c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111i\u1ec3m d\u1eebng n\u1ebfu b\u1eaft \u0111\u1ea7u th\u1ea5y c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00e1c.<\/p>\n

          T\u0103ng doanh thu<\/span><\/strong><\/h3>\n

          Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi \u1edf c\u00e1c qu\u1ed1c gia kh\u00e1c nhau c\u00f3 th\u1ec3 mang l\u1ea1i doanh thu cao h\u01a1n nhi\u1ec1u so v\u1edbi ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng \u1edf th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba. Khi c\u00e1c doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng ph\u00e2n ph\u1ed1i d\u1ecbch v\u1ee5\/ s\u1ea3n ph\u1ea9m \u1edf nhi\u1ec1u khu v\u1ef1c tr\u00ean th\u1ebf gi\u1edbi, nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 t\u00f9y ch\u1ecdn mua nh\u1eefng h\u00e0ng h\u00f3a n\u00e0y, do \u0111\u00f3 n\u00e2ng cao m\u1ee9c doanh thu cho doanh nghi\u1ec7p.<\/p>\n

          Chi ph\u00ed th\u1ea5p h\u01a1n<\/span><\/strong><\/h3>\n

          C\u00e1c c\u00f4ng ty to\u00e0n c\u1ea7u n\u00f3i chung c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 kh\u00f4ng t\u1ed1n k\u00e9m qu\u00e1 nhi\u1ec1u v\u1ec1 quy m\u00f4 v\u00e0 t\u00ednh kinh t\u1ebf theo ph\u1ea1m vi. Khi m\u1ed9t c\u00f4ng ty v\u01b0\u01a1n ra c\u00e1c khu v\u1ef1c kh\u00e1c nhau tr\u00ean th\u1ebf gi\u1edbi, n\u00f3 s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e1c th\u1ecb tr\u01b0\u1eddng gi\u00e1 th\u1ea5p h\u01a1n v\u1ec1 c\u1ea3 nh\u00e2n l\u1ef1c lao \u0111\u1ed9ng c\u0169ng nh\u01b0 nguy\u00ean v\u1eadt li\u1ec7u. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00f4ng ty c\u00f3 chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u n\u00e0y b\u00e1n s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

          \n

          \u01afu – nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u<\/span><\/strong><\/h2>\n

          \u01afu \u0111i\u1ec3m<\/span><\/strong><\/h3>\n
            \n
          • Ti\u1ebft ki\u1ec7m chi ph\u00ed t\u1ed1i \u0111a, b\u1edfi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u00f9ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n h\u00f3a<\/li>\n
          • B\u00e1n s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi m\u1ee9c gi\u00e1 tr\u01b0\u1edbc \u0111\u00e2y ho\u1eb7c so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, qua \u0111\u00f3 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li>\n
          • C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 chia s\u1ebb ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m r\u00fat ra t\u1eeb m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb kh\u00e1c \u1edf th\u1ecb tr\u01b0\u1eddng kh\u00e1c<\/li>\n<\/ul>\n

            Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/span><\/strong><\/h3>\n
              \n
            • D\u1ec5 khi\u1ebfn doanh nghi\u1ec7p b\u1ecf qua nh\u1eefng kh\u00e1c bi\u1ec7t quan tr\u1ecdng trong th\u1ecb hi\u1ebfu, s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf m\u1ed7i th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. Khi\u1ebfn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1ee3i d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/li>\n
            • Kh\u00f4ng cho ph\u00e9p doanh nghi\u1ec7p thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m, tr\u1eeb nh\u1eefng chi ti\u1ebft kh\u00f4ng \u0111\u00e1ng k\u1ec3 nh\u01b0 \u0111\u00f3ng g\u00f3i, m\u00e0u s\u1eafc,…<\/li>\n
            • Kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng n\u01a1i y\u00eau c\u1ea7u s\u1ef1 th\u00edch \u1ee9ng \u0111\u1ecba ph\u01b0\u01a1ng cao.<\/li>\n<\/ul>\n

              Ph\u00e2n bi\u1ec7t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf<\/span><\/strong><\/h2>\n
              \n\n\n\n\n\n\t<\/colgroup>\n\n\n\n\n\n\n\n
              \n

              Ph\u00e2n bi\u1ec7t<\/strong><\/p>\n<\/td>\n

              		\n

              Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u<\/strong><\/p>\n<\/td>\n

              		\n

              Chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf<\/strong><\/p>\n<\/td>\n<\/tr>\n

              \n

              Kh\u00e1i ni\u1ec7m<\/strong><\/p>\n<\/td>\n

              		\n

              M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng kinh doanh ra ngo\u00e0i bi\u00ean gi\u1edbi qu\u1ed1c gia<\/p>\n

              Th\u00f4ng qua vi\u1ec7c ti\u00eau chu\u1ea9n h\u00f3a c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5<\/p>\n<\/td>\n

              		\n

              Kinh doanh tr\u00ean c\u1ea3 th\u1ecb tr\u01b0\u1eddng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc<\/p>\n

              Th\u00f4ng qua vi\u1ec7c chuy\u1ec3n d\u1ecbch s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cho th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, n\u01a1i m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 \u1edf \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c thi\u1ebfu c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 n\u00e0y.<\/p>\n<\/td>\n<\/tr>\n

              \n

              Qu\u00e1 tr\u00ecnh<\/strong><\/p>\n<\/td>\n

              		\n

              \u0110\u01b0a c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i m\u00e0 doanh nghi\u1ec7p \u0111ang kinh doanh ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf<\/p>\n<\/td>\n

              		\n

              C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n t\u1eeb c\u00f4ng ty m\u1eb9 sau \u0111\u00f3 m\u1edbi \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u1edf c\u00e1c\u00a0 x\u01b0\u1edfng ngo\u00e0i n\u01b0\u1edbc<\/p>\n<\/td>\n<\/tr>\n

              \n

              \u0110i\u1ec1u ki\u1ec7n<\/strong><\/p>\n<\/td>\n

              		\n

              C\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9, bao g\u1ed3m ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh, tr\u00ecnh \u0111\u1ed9 qu\u1ea3n l\u00fd, chuy\u00ean m\u00f4n nh\u00e2n l\u1ef1c, kinh nghi\u1ec7m kinh doanh qu\u1ed1c t\u1ebf (s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 ph\u00e1p lu\u1eadt, ch\u00ednh tr\u1ecb, v\u0103n h\u00f3a)<\/p>\n<\/td>\n

              		\n

              Ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u1ea1i to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 s\u1ea3n xu\u1ea5t \u1edf th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc kh\u00e1c.\u00a0<\/p>\n<\/td>\n<\/tr>\n

              \n

              T\u00ednh ch\u1ea5t<\/strong><\/p>\n<\/td>\n

              		\n

              S\u1ea3n ph\u1ea9m \u1edf m\u1ed7i th\u1ecb tr\u01b0\u1eddng gi\u1ed1ng nhau, c\u00f3 ngh\u0129a l\u00e0 c\u00f9ng m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc,\u00a0<\/p>\n

              C\u00f3 th\u1ec3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, m\u1eabu m\u00e3,\u2026 nh\u01b0ng kh\u00f4ng \u0111\u00e1ng k\u1ec3<\/p>\n<\/td>\n

              		\n

              T\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, qu\u1ed1c gia \u0111\u00f3 kh\u00f3 \u0111\u00e1p \u1ee9ng<\/p>\n<\/td>\n<\/tr>\n

              \n

              T\u00ednh hi\u1ec7u qu\u1ea3<\/strong><\/p>\n<\/td>\n

              		\n

              Hi\u1ec7u qu\u1ea3 h\u01a1n n\u1ebfu l\u0129nh v\u1ef1c kinh doanh c\u1ee7a t\u1ed5 ch\u1ee9c thu\u1ed9c ch\u00ednh s\u00e1ch khuy\u1ebfn kh\u00edch kinh doanh c\u1ee7a qu\u1ed1c gia \u0111ang nh\u1eafm t\u1edbi<\/p>\n<\/td>\n

              		\n

              Hi\u1ec7u qu\u1ea3 h\u01a1n n\u1ebfu y\u00eau c\u1ea7u v\u1ec1 vi\u1ec7c \u0111\u00e1p \u1ee9ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, qu\u1ed1c gia \u0111\u00f3 cao<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

              Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai v\u00e0 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. M\u1ed9t chi\u1ebfc l\u01b0\u1ee3c to\u00e0n c\u1ea7u h\u00f3a \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng v\u00e0 th\u1ef1c hi\u1ec7n cho ph\u00e9p m\u1ed9t doanh nghi\u1ec7p ph\u00e1t huy t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh \u1edf th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u bi\u1ebft v\u1ec1 v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t l\u00e0nh v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng, t\u1ea1o ra c\u00e1c d\u1ecbch v\u1ee5 t\u00f9y ch\u1ec9nh sao cho ph\u1ee5c v\u1ee5 v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00e1c nhau.<\/p>\n

              >><\/strong><\/em>\u00a0 c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c:<\/em><\/strong><\/p>\n

                \n
              • Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty<\/em><\/li>\n
              • Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/em><\/li>\n
              • Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a<\/em><\/li>\n
              • Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn<\/em><\/li>\n
              • Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng<\/em><\/li>\n
              • Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u<\/span> cho ph\u00e9p c\u00e1c c\u00f4ng ty th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng t\u1ea1i nhi\u1ec1u qu\u1ed1c gia kh\u00e1c nhau, g\u1eb7t h\u00e1i nh\u1eefng th\u00e0nh c\u00f4ng m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau, nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn c\u1ea3 doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/22130"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=22130"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/22130\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=22130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=22130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=22130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}