{"id":22477,"date":"2023-12-06T05:08:45","date_gmt":"2023-12-06T05:08:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ky-nang-doi-moi-tu-duy-can-co-cua-giam-doc-kinh-doanh.html"},"modified":"2023-12-22T08:09:45","modified_gmt":"2023-12-22T01:09:45","slug":"ky-nang-doi-moi-tu-duy-can-co-cua-giam-doc-kinh-doanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ky-nang-doi-moi-tu-duy-can-co-cua-giam-doc-kinh-doanh.html","title":{"rendered":"K\u1ef8 N\u0102NG \u0110\u1ed4I M\u1edaI T\u01af DUY C\u1ea6N C\u00d3 C\u1ee6A GI\u00c1M \u0110\u1ed0C KINH DOANH"},"content":{"rendered":"
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Trong n\u1ec1n kinh t\u1ebf tr\u00ed th\u1ee9c, \u0111\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng s\u1ef1 ph\u00e1t tri\u1ec3n t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u1edbi hay ph\u01b0\u01a1ng ph\u00e1p m\u1edbi nh\u1eb1m mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng r\u1ea5t c\u1ea7n m\u1ed9t t\u01b0 duy s\u00e1ng t\u1ea1o c\u1ee7a gi\u00e1m \u0111\u1ed1c kinh doanh (CCO).<\/p>\n

Theo m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o to\u00e0n c\u1ea7u (Global Innovation) c\u1ee7a H\u00e3ng PwC n\u0103m 2015, c\u00e1c c\u00f4ng ty M\u1ef9 chi ra 145 t\u1ef7 USD m\u1ed7i n\u0103m cho l\u0129nh v\u1ef1c R&D (nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n).<\/p>\n

D\u00f9 quan tr\u1ecdng nh\u01b0 v\u1eady nh\u01b0ng kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o c\u1ee7a doanh nghi\u1ec7p v\u1eabn l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 \u0111\u1ed1i v\u1edbi nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00f3i chung v\u00e0 t\u1eebng gi\u00e1m \u0111\u1ed1c b\u1ed9 ph\u1eadn n\u00f3i ri\u00eang.<\/p>\n

Theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a XBInsight t\u1eeb \u00fd ki\u1ebfn c\u1ee7a tr\u00ean 5.000 l\u00e3nh \u0111\u1ea1o \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng. H\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n nhi\u1ec1u ph\u00e2n t\u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng k\u1ef9 n\u0103ng chung c\u1ee7a c\u00e1c gi\u00e1m \u0111\u1ed1c b\u1ed9 ph\u1eadn.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u1ea5t m\u00e0 t\u1eebng gi\u00e1m \u0111\u1ed1c kinh doanh c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u01b0 duy s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh do Katherine Graham-Leviss (nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 Ch\u1ee7 t\u1ecbch XBInsight) c\u00f4ng b\u1ed1:<\/p>\n

1. Qu\u1ea3n l\u00fd r\u1ee7i ro<\/span><\/strong><\/span><\/h2>\n

Theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u tr\u00ean cho th\u1ea5y, c\u00e1c gi\u00e1m \u0111\u1ed1c c\u00f3 t\u01b0 duy s\u00e1ng t\u1ea1o t\u1ef1 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd r\u1ee7i ro c\u1ee7a m\u00ecnh h\u01a1n 25% so v\u1edbi ng\u01b0\u1eddi kh\u00e1c. H\u1ecd \u01b0a th\u00edch tr\u1ea3i nghi\u1ec7m nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi. Tuy nhi\u00ean, h\u1ecd s\u1ebd bi\u1ebft c\u00e1ch \u0111\u01b0a ra h\u00e0nh \u0111\u1ed9ng h\u1ee3p l\u00fd khi nh\u1eefng k\u1ebft qu\u1ea3 ti\u00eau c\u1ef1c c\u00f3 kh\u1ea3 n\u0103ng ti\u1ec1m \u1ea9n. Khi r\u1ee7i ro x\u1ea3y \u0111\u1ebfn, h\u1ecd s\u1ebd \u0111\u01b0a ra c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u1ec3 gi\u1ea3m thi\u1ec3u s\u1ef1 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c v\u00e0 x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng h\u01b0\u1edbng \u0111\u1ed1i ph\u00f3.<\/p>\n

\u0110\u1ec3 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd r\u1ee7i ro, gi\u00e1m \u0111\u1ed1c kinh doanh c\u1ea7n:<\/p>\n

– Li\u1ec7t k\u00ea t\u1ed1i thi\u1ec3u 8 \u00fd t\u01b0\u1edfng cho nh\u1eefng s\u00e1ng ki\u1ebfn m\u1edbi. \u0110\u00e1nh gi\u00e1 xem \u0111\u00e2u l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng quan tr\u1ecdng nh\u1ea5t cho t\u1eebng s\u00e1ng ki\u1ebfn v\u00e0 x\u00e1c \u0111\u1ecbnh 5 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ef1c hi\u1ec7n ngay l\u1eadp t\u1ee9c trong t\u1ed5 ch\u1ee9c.<\/p>\n

– X\u00e1c \u0111\u1ecbnh, l\u00ean k\u1ebf ho\u1ea1ch ph\u00f2ng ng\u1eeba r\u1ee7i ro nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

– Thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn t\u1eeb suy ngh\u0129 k\u1ef9 l\u01b0\u1ee1ng t\u1ea5t t\u1ea7n t\u1eadt m\u1ecdi th\u1ee9 sang h\u01b0\u1edbng b\u1eaft \u0111\u1ea7u h\u00e0nh \u0111\u1ed9ng d\u00f9 ch\u01b0a c\u00f3 t\u1ea5t c\u1ea3 c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.<\/p>\n

– T\u1ef1 \u0111\u1eb7t ra gi\u1edbi h\u1ea1n th\u1eddi gian \u0111\u1ec3 ph\u00e2n t\u00edch m\u1ed9t t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 nh\u1eb1m tr\u00e1nh vi\u1ec7c ph\u00f3ng \u0111\u1ea1i v\u1ea5n \u0111\u1ec1.<\/p>\n

– \u0110\u00e1nh gi\u00e1 k\u1ef9 v\u00e0o r\u1ee7i ro g\u00e2y b\u1ea5t l\u1ee3i. N\u1ebfu l\u1ee3i \u00edch mang l\u1ea1i k\u00e8m h\u1eadu qu\u1ea3 th\u00ec ph\u1ea3i xem x\u00e9t k\u1ef9 tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n.<\/p>\n

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2. Th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f2 m\u00f2<\/span><\/strong><\/span><\/h2>\n

Nh\u1eefng ng\u01b0\u1eddi lu\u00f4n th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f2 m\u00f2 v\u00e0 mong mu\u1ed1n \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u th\u00eam l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m nh\u00ecn v\u00e0 kh\u1ea3 n\u0103ng bao qu\u00e1t t\u1ed1t. Vi\u1ec7c n\u00e0y gi\u00fap h\u1ecd l\u00e3nh \u0111\u1ea1o c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 gi\u00fap k\u00edch th\u00edch c\u00e1ch ngh\u0129 m\u1edbi n\u01a1i nh\u1eefng nh\u00e2n vi\u00ean kh\u00e1c.<\/p>\n

\u0110\u1ec3 th\u1ec3 hi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n tr\u00ed t\u00f2 m\u00f2, c\u00e1c gi\u00e1m \u0111\u1ed1c kinh doanh c\u1ea7n:<\/p>\n

– \u0110\u00e1nh gi\u00e1 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh, xem ch\u00fang s\u1ebd gi\u00fap \u00edch nh\u01b0 th\u1ebf n\u00e0o cho vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n.<\/p>\n

– T\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng h\u1ecdc h\u1ecfi \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c ki\u1ebfn th\u1ee9c, quan \u0111i\u1ec3m m\u1edbi.<\/p>\n

– K\u00edch th\u00edch c\u00e1c suy ngh\u0129 m\u1edbi b\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 nh\u1eefng sai l\u1ea7m, th\u1ea5t b\u1ea1i nh\u01b0 nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecdc h\u1ecfi. Sai l\u1ea7m gi\u00fap b\u1ea1n nh\u00ecn v\u00e0o b\u00ean trong b\u1ea3n th\u00e2n v\u00e0 th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng gi\u1edbi h\u1ea1n c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch t\u1ef1 nghi\u00ean c\u1ee9u c\u00e1c h\u00e0nh vi \u0111\u00e3 th\u1ef1c hi\u1ec7n, b\u1ea1n s\u1ebd nh\u1eadn ra v\u00e0 s\u1eeda \u0111\u1ed5i \u0111\u01b0\u1ee3c c\u00e1c h\u00e0nh vi li\u00ean t\u1ee5c d\u1eabn \u0111\u1ebfn sai l\u1ea7m.<\/p>\n

– D\u00e0nh th\u1eddi gian cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n, ch\u1eb3ng h\u1ea1n nh\u01b0 tham d\u1ef1 c\u00e1c l\u1edbp h\u1ecdc, h\u1ed9i th\u1ea3o.<\/p>\n

3. L\u00e3nh \u0111\u1ea1o m\u1ed9t c\u00e1ch can \u0111\u1ea3m<\/span><\/strong><\/span><\/h2>\n

Nh\u1eefng gi\u00e1m \u0111\u1ed1c kinh doanh s\u00e1ng t\u1ea1o l\u00e0 ng\u01b0\u1eddi lu\u00f4n ch\u1ee7 \u0111\u1ed9ng v\u00e0 t\u1ef1 tin. H\u1ecd bi\u1ebfn nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n th\u00e0nh c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1edbi nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00f3. H\u1ecd s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi trong c\u00e1c cu\u1ed9c h\u1ecdp ho\u1eb7c c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn quan tr\u1ecdng, v\u00e0 h\u1ecd kh\u00f4ng n\u00e9 tr\u00e1nh s\u1ef1 xung \u0111\u1ed9t v\u00e0 c\u00e1c \u00fd ki\u1ebfn kh\u00e1c bi\u1ec7t.<\/p>\n

\u0110\u1ec3 l\u00e3nh \u0111\u1ea1o m\u1ed9t c\u00e1ch can \u0111\u1ea3m h\u01a1n, c\u00e1c gi\u00e1m \u0111\u1ed1c kinh doanh c\u1ea7n:<\/p>\n

– Xem x\u00e9t c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf khi \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t quy\u1ebft \u0111\u1ecbnh kh\u00f3 kh\u0103n, x\u00e1c \u0111\u1ecbnh v\u00e0 s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro, chu\u1ea9n b\u1ecb t\u00e2m th\u1ebf tr\u01b0\u1edbc nh\u1eefng ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

– T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i \u0111\u1ec3 chia s\u1ebb c\u1ea3m x\u00fac v\u00e0 \u00fd ki\u1ebfn m\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn v\u00e0 r\u00f5 r\u00e0ng, b\u1ea5t ch\u1ea5p vi\u1ec7c c\u00f3 th\u1ec3 b\u1ecb ng\u01b0\u1eddi kh\u00e1c ph\u1ea3n \u0111\u1ed1i.<\/p>\n

– Ngh\u0129 v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ef1 quy\u1ebft \u0111o\u00e1n v\u00e0 hung d\u1eef. B\u00ed quy\u1ebft \u0111\u1ec3 quy\u1ebft \u0111o\u00e1n l\u00e0 chia s\u1ebb quan \u0111i\u1ec3m c\u1ee7a b\u1ea3n th\u00e2n ch\u1ee9 kh\u00f4ng \u00e9p bu\u1ed9c ng\u01b0\u1eddi kh\u00e1c. C\u00e1c gi\u00e1m \u0111\u1ed1c kinh doanh quy\u1ebft \u0111o\u00e1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u00ec h\u1ecd \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 l\u1ee3i cho nhi\u1ec1u b\u00ean v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng d\u00f9 h\u1ecd kh\u00f4ng \u0111\u1ed3ng \u00fd v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

– H\u1ecdc c\u00e1ch nh\u1eadn ra v\u00e0 \u0111\u00e1nh gi\u00e1 cao ph\u1ea9m ch\u1ea5t l\u00e3nh \u0111\u1ea1o \u1edf nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u0169ng nh\u01b0 ch\u00ednh m\u00ecnh.<\/p>\n

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4. N\u1eafm b\u1eaft c\u01a1 h\u1ed9i<\/span><\/strong><\/span><\/h2>\n

Ch\u1ee7 \u0111\u1ed9ng n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 l\u00e0m ch\u1ee7 th\u00e0nh c\u00f4ng ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng c\u1ee7a c\u00e1c gi\u00e1m \u0111\u1ed1c kinh doanh s\u00e1ng t\u1ea1o. H\u1ecd d\u1ef1 \u0111o\u00e1n nh\u1eefng tr\u1edf ng\u1ea1i ti\u1ec1m \u1ea9n tr\u01b0\u1edbc khi h\u00e0nh \u0111\u1ed9ng nh\u01b0ng tr\u00e1nh ph\u00f3ng \u0111\u1ea1i v\u1ea5n \u0111\u1ec1. H\u1ecd c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi khi ch\u00fang xu\u1ea5t hi\u1ec7n.<\/p>\n

Mu\u1ed1n n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n, gi\u00e1m \u0111\u1ed1c kinh doanh c\u1ea7n:<\/p>\n

– Xem x\u00e9t c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi trong c\u00f4ng ty. H\u1ecdc c\u00e1ch nh\u00ecn th\u1ea5y l\u1ee3i th\u1ebf trong nh\u1eefng t\u00ecnh hu\u1ed1ng thay \u0111\u1ed5i v\u00e0 nh\u1eefng s\u1ef1 ph\u00e1t tri\u1ec3n m\u1edbi m\u1ebb.<\/p>\n

– Xem l\u1ea1i nh\u1eefng c\u01a1 h\u1ed9i m\u00ecnh t\u1eebng b\u1ecf qua trong qu\u00e1 kh\u1ee9. Ch\u00fang c\u00f3 \u0111i\u1ec3m g\u00ec chung? \u0110i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n lo ng\u1ea1i v\u1ec1 ch\u00fang?<\/p>\n

– Th\u00fac \u0111\u1ea9y n\u1ed7 l\u1ef1c h\u1ee3p t\u00e1c b\u1eb1ng c\u00e1ch y\u00eau c\u1ea7u nh\u1eefng nh\u00e2n vi\u00ean gi\u1ecfi h\u1ed7 tr\u1ee3 m\u00ecnh trong vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i m\u1edbi.<\/p>\n

5. Nh\u00ecn xa tr\u00f4ng r\u1ed9ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/span><\/span><\/span><\/strong><\/span><\/h2>\n

Gi\u00e1m \u0111\u1ed1c kinh doanh s\u00e1ng t\u1ea1o lu\u00f4n th\u1ec3 hi\u1ec7n hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u1ee7a m\u00ecnh v\u1ec1 nh\u1eefng xu th\u1ebf m\u1edbi. H\u1ecd hi\u1ec3u r\u00f5 v\u1ec1 vi\u1ec7c kinh doanh, th\u1ecb tr\u01b0\u1eddng, c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 nh\u1eefng c\u01a1 h\u1ed9i chi\u1ebfn l\u01b0\u1ee3c c\u0169ng nh\u01b0 m\u1ed1i \u0111e d\u1ecda cho t\u1ed5 ch\u1ee9c.<\/p>\n

H\u1ecd t\u00edch c\u1ef1c tham gia v\u00e0o c\u00e1c m\u1ea1ng l\u01b0\u1edbi c\u1ed9ng \u0111\u1ed3ng doanh nh\u00e2n \u0111\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng tr\u01b0\u1eddng b\u00ean ngo\u00e0i. H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng di\u1ec5n \u0111\u1ea1t c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c \u0111\u1ec3 gi\u00fap \u0111\u01b0a doanh nghi\u1ec7p ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc.<\/p>\n

\u0110\u1ec3 ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng nh\u00ecn xa tr\u00f4ng r\u1ed9ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, c\u00e1c gi\u00e1m \u0111\u1ed1c kinh doanh c\u1ea7n ph\u1ea3i:<\/p>\n

– Ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch SWOT (\u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c) d\u1ef1a tr\u00ean ki\u1ebfn th\u1ee9c. So s\u00e1nh ki\u1ebfn th\u1ee9c c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u1edbi ki\u1ebfn th\u1ee9c c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 v\u1edbi ki\u1ebfn th\u1ee9c c\u1ea7n c\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/p>\n

– Thay v\u00ec ch\u1ea5p nh\u1eadn c\u00e1c c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp khi n\u00f3 x\u1ea3y \u0111\u1ebfn, h\u00e3y th\u1eed t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u00fap m\u1edf r\u1ed9ng ki\u1ebfn th\u1ee9c \u1edf nh\u1eefng l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c xem l\u00e0 chi\u1ebfn l\u01b0\u1ee3c. H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec1u c\u00f4ng ty\/t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh bi\u1ebft \u0111\u01b0\u1ee3c v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea1nh tranh quan tr\u1ecdng (nh\u01b0 v\u00ec sao kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n) v\u00e0 ch\u1ee7 \u0111\u1ed9ng t\u1ea1o ra c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi xung quanh nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y.<\/p>\n

– Th\u00fac \u0111\u1ea9y m\u1ecdi th\u00e0nh vi\u00ean trong c\u00f4ng ty c\u00f9ng l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

– X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c trong nhi\u1ec1u n\u0103m t\u1edbi, g\u1ed3m c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n cho ch\u00ednh m\u00ecnh v\u00e0 nh\u00e2n vi\u00ean nh\u1eb1m ph\u00e1t tri\u1ec3n kinh doanh. Ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng hi\u1ec7n t\u1ea1i v\u00e0 xem n\u00f3 s\u1ebd ph\u00f9 h\u1ee3p nh\u01b0 th\u1ebf n\u00e0o v\u1edbi c\u00e1c xu h\u01b0\u1edbng c\u00f3 kh\u1ea3 n\u0103ng x\u1ea3y \u0111\u1ebfn trong t\u01b0\u01a1ng lai.<\/p>\n

Theo Harvard Business Review<\/em><\/p>\n\n\n\n
\n

Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/span><\/p>\n

GI\u00c1M \u0110\u1ed0C KINH DOANH<\/span><\/span><\/span><\/strong><\/p>\n

Chief Customer Officer (CCO)<\/span><\/strong><\/p>\n

G\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng ph\u00e1t tri\u1ec3n kinh doanh chuy\u00ean nghi\u1ec7p
\n\t\t\tcho c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam<\/span><\/strong><\/em><\/p>\n

\u00a0<\/p>\n

Vui l\u00f2ng xem th\u00eam th\u00f4ng tin chi ti\u1ebft v\u1ec1\u00a0Kh\u00f3a h\u1ecdc Gi\u00e1m \u0111\u1ed1c Kinh doanh<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong n\u1ec1n kinh t\u1ebf tr\u00ed th\u1ee9c, \u0111\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng s\u1ef1 ph\u00e1t tri\u1ec3n t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u1edbi hay ph\u01b0\u01a1ng ph\u00e1p m\u1edbi nh\u1eb1m mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng r\u1ea5t c\u1ea7n m\u1ed9t t\u01b0 duy s\u00e1ng t\u1ea1o c\u1ee7a gi\u00e1m \u0111\u1ed1c kinh doanh (CCO).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/22477"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=22477"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/22477\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=22477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=22477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=22477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}