{"id":22559,"date":"2023-12-06T05:12:38","date_gmt":"2023-12-06T05:12:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/6-nang-luc-trong-yeu-cua-giam-doc-kinh-doanh-cco.html"},"modified":"2023-12-06T05:12:38","modified_gmt":"2023-12-06T05:12:38","slug":"6-nang-luc-trong-yeu-cua-giam-doc-kinh-doanh-cco","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/6-nang-luc-trong-yeu-cua-giam-doc-kinh-doanh-cco.html","title":{"rendered":"6 N\u0102NG L\u1ef0C TR\u1eccNG Y\u1ebeU C\u1ee6A GI\u00c1M \u0110\u1ed0C KINH DOANH (CCO)"},"content":{"rendered":"
\n

Th\u1eadt v\u1eady, b\u1edfi vai tr\u00f2 c\u1ee7a CCO (Gi\u00e1m \u0111\u1ed1c kinh doanh<\/strong>) ch\u00ednh l\u00e0 qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u ph\u1ed1i m\u1ecdi c\u00f4ng vi\u1ec7c v\u00e0 to\u00e0n b\u1ed9 gu\u1ed3ng m\u00e1y li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m theo chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00f4ng ty, v\u00e0 theo ch\u1ec9 \u0111\u1ea1o tr\u1ef1c ti\u1ebfp t\u1eeb T\u1ed5ng Gi\u00e1m \u0111\u1ed1c \/ Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh \/ Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty (CEO).<\/p>\n

Vai tr\u00f2 n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1eadp trung cao \u0111\u1ed9 c\u1ee7a CCO, kh\u00f4ng ch\u1ec9 l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c nh\u01b0 l\u00e0 l\u00e3nh \u0111\u1ea1o nh\u1eefng nh\u00e2n vi\u00ean ch\u00e0o h\u00e0ng, m\u00e0 h\u1ecd c\u00f2n l\u00e0 \u0111\u1ea1i di\u1ec7n c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/p>\n

1. Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong><\/span><\/h2>\n

CCO c\u1ea7n l\u00e0m r\u00f5 v\u1edbi Ban Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, g\u1ecdi n\u00f4m na l\u00e0 \u201cb\u1ea3n \u0111\u1ed3 doanh thu\u201d. Nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 s\u1ea3n ph\u1ea9m m\u1edbi, gi\u00e1 c\u1ea3, chi ph\u00ed v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a CCO l\u00e0 ph\u1ea3i \u0111\u00e1p \u1ee9ng nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y.<\/p>\n

2. D\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/strong><\/span><\/h2>\n

Tr\u00e1ch nhi\u1ec7m t\u1ed1i cao v\u1ec1 b\u00e1n h\u00e0ng trong m\u1ed9t t\u1ed5 ch\u1ee9c s\u1ebd do CCO n\u1eafm gi\u1eef. CCO s\u1ebd c\u1ea7n ph\u1ea3i li\u00ean t\u1ee5c n\u1eafm r\u00f5 & \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111ang nh\u01b0 th\u1ebf n\u00e0o theo t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u1ed1i chi\u1ebfu \u0111\u01b0\u1ee3c s\u1ed1 li\u1ec7u so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. N\u1ebfu doanh s\u1ed1 b\u00e1n h\u00e0ng th\u1ef1c hi\u1ec7n t\u1ed1t CCO s\u1ebd \u0111\u01b0\u1ee3c t\u01b0\u1edfng th\u01b0\u1edfng x\u1ee9ng \u0111\u00e1ng.<\/p>\n

3. Qu\u1ea3n l\u00fd \u201ccon ng\u01b0\u1eddi sales\u201d & \u0111\u1ed9i ng\u0169 sales<\/strong><\/span><\/h2>\n

M\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng t\u1ed1t c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ed9ng vi\u00ean t\u1ed1t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng. Ngo\u00e0i ra CCO s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n chuy\u00ean m\u00f4n c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean kinh doanh theo h\u01b0\u1edbng d\u1eabn c\u1ee7a m\u00ecnh, c\u00f3 ngh\u0129a l\u00e0 th\u1ef1c hi\u1ec7n \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u1eddng xuy\u00ean cho nh\u00e2n vi\u00ean v\u00e0 ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 nh\u00e2n vi\u00ean \u0111\u1ec3 \u0111\u1ed9i ng\u0169 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung<\/p>\n

4. X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 trong kinh doanh<\/strong><\/span><\/h2>\n

Trong xu h\u01b0\u1edbng h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf hi\u1ec7n nay, vi\u1ec7c thi\u1ebft l\u1eadp v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 trong kinh doanh l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3, m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u1ed1i c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p t\u1ed3n t\u1ea1i. M\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng, m\u1ed9t CCO hi\u1ec7u qu\u1ea3 ph\u1ea3i lu\u00f4n c\u00f3 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c trong vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 r\u1ed9ng kh\u1eafp v\u00e0 kh\u1ea3 n\u0103ng giao ti\u1ebfp t\u1ed1t khi t\u00ecm ki\u1ebfm, duy tr\u00ec, ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u00f3.<\/p>\n

5. \u0110\u00e0m ph\u00e1n<\/strong><\/span><\/h2>\n

L\u00e0 CCO, \u0111\u00e0m ph\u00e1n c\u00f3 l\u1ebd l\u00e0 k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u1ea5t. CCO ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u00e0m ph\u00e1n v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c b\u00ean li\u00ean quan bao g\u1ed3m kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean, c\u00e1c gi\u00e1m \u0111\u1ed1c v\u00e0 nh\u00e0 cung c\u1ea5p kh\u00e1c.<\/p>\n

6. Qu\u1ea3n tr\u1ecb s\u1ef1 thay \u0111\u1ed5i<\/strong><\/span><\/h2>\n

Trong m\u00f4i tr\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i, CCO s\u1ebd ph\u1ea3i th\u1ea5y tr\u01b0\u1edbc b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o trong c\u1ea3nh quan v\u00e0 th\u1ef1c hi\u1ec7n qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gi\u00fap c\u00f4ng ty th\u00edch \u1ee9ng nh\u1eefng thay \u0111\u1ed5i \u0111\u00f3.<\/p>\n\n\n\n
\n

Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/span><\/p>\n

GI\u00c1M \u0110\u1ed0C KINH DOANH<\/span><\/span><\/strong><\/p>\n

Chief Customer Officer (CCO)<\/span><\/strong><\/p>\n

G\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng ph\u00e1t tri\u1ec3n kinh doanh chuy\u00ean nghi\u1ec7p
\n\t\t\tcho c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam<\/span><\/span><\/span><\/em><\/p>\n

Vui l\u00f2ng xem th\u00eam th\u00f4ng tin chi ti\u1ebft v\u1ec1 Kh\u00f3a h\u1ecdc Gi\u00e1m \u0111\u1ed1c Kinh Doanh<\/strong>.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Th\u1eadt v\u1eady, b\u1edfi vai tr\u00f2 c\u1ee7a CCO (Gi\u00e1m \u0111\u1ed1c kinh doanh<\/strong>) ch\u00ednh l\u00e0 qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u ph\u1ed1i m\u1ecdi c\u00f4ng vi\u1ec7c v\u00e0 to\u00e0n b\u1ed9 gu\u1ed3ng m\u00e1y li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m theo chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00f4ng ty, v\u00e0 theo ch\u1ec9 \u0111\u1ea1o tr\u1ef1c ti\u1ebfp t\u1eeb T\u1ed5ng Gi\u00e1m \u0111\u1ed1c \/ Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh \/ Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty (CEO).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/22559"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=22559"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/22559\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=22559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=22559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=22559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}