{"id":22710,"date":"2023-12-06T05:19:24","date_gmt":"2023-12-06T05:19:24","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-ma-la-gi-ba-chien-luoc-va-nguon-von-vo-hinh.html"},"modified":"2023-12-06T05:19:24","modified_gmt":"2023-12-06T05:19:24","slug":"chien-luoc-ma-la-gi-ba-chien-luoc-va-nguon-von-vo-hinh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-ma-la-gi-ba-chien-luoc-va-nguon-von-vo-hinh.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c M&#038;A l\u00e0 g\u00ec? Ba chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ngu\u1ed3n v\u1ed1n v\u00f4 h\u00ecnh"},"content":{"rendered":"<div id=\"my_content\">\n<p style=\"text-align: justify;\">Th\u1ef1c tr\u1ea1ng M&#038;A hi\u1ec7n nay \u0111ang ph\u00e1t tri\u1ec3n t\u00edch c\u1ef1c trong ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 \u0111\u1ea7u t\u01b0. S\u1ef1 gia t\u0103ng v\u00e0 s\u1ef1 \u0111a d\u1ea1ng h\u00f3a c\u1ee7a c\u00e1c th\u01b0\u01a1ng v\u1ee5 M&#038;A cho th\u1ea5y vai tr\u00f2 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c M&#038;A trong vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh, t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb.\u00a0<\/p>\n<h2 id=\"chien-luoc-m-a-la-gi\"><span style=\"font-size:24px;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c M&#038;A l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c M&#038;A (Mergers and Acquisitions) l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch chi ti\u1ebft \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c s\u00e1p nh\u1eadp ho\u1eb7c mua l\u1ea1i m\u1ed9t c\u00f4ng ty kh\u00e1c \u0111ang ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o ra l\u1ee3i \u00edch kinh t\u1ebf t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i.<\/p>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c M&#038;A c\u00f3 th\u1ec3 c\u00f3 c\u00e1c m\u1ee5c ti\u00eau nh\u01b0 m\u1edf r\u1ed9ng quy m\u00f4, t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh, ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi, t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng ho\u1eb7c th\u00e2u t\u00f3m c\u00f4ng ngh\u1ec7, kh\u00e1ch h\u00e0ng ho\u1eb7c t\u00e0i s\u1ea3n quan tr\u1ecdng c\u1ee7a c\u00f4ng ty kh\u00e1c. N\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho c\u00e1c c\u00f4ng ty nh\u01b0 t\u0103ng doanh thu, ti\u1ebft ki\u1ec7m chi ph\u00ed, t\u0103ng kh\u1ea3 n\u0103ng \u0111\u00e0m ph\u00e1n v\u1edbi \u0111\u1ed1i t\u00e1c ho\u1eb7c t\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ed5 \u0111\u00f4ng.<\/p>\n<p style=\"text-align: justify;\">Qu\u00e1 tr\u00ecnh M&#038;A bao g\u1ed3m nhi\u1ec1u b\u01b0\u1edbc, t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00f4ng ty m\u1ee5c ti\u00eau, \u0111\u00e0m ph\u00e1n v\u00e0 k\u00fd k\u1ebft th\u1ecfa thu\u1eadn, \u0111\u1ebfn qu\u1ea3n l\u00fd v\u00e0 t\u00edch h\u1ee3p c\u00f4ng ty sau khi ho\u00e0n t\u1ea5t giao d\u1ecbch. Chi\u1ebfn l\u01b0\u1ee3c M&#038;A c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ee5c ti\u00eau v\u00e0 l\u1ee3i \u00edch kinh doanh c\u1ee7a vi\u1ec7c h\u1ee3p nh\u1ea5t ho\u1eb7c mua l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n<h2 id=\"ba-chien-luoc-pho-bien\" style=\"text-align: justify;\"><span style=\"font-size:24px;\"><strong>Ba chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">Theo kh\u1ea3o s\u00e1t do h\u00e3ng t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u McKinsey th\u1ef1c hi\u1ec7n tr\u00ean 1.000 c\u00f4ng ty kh\u00f4ng n\u1eb1m trong l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng, giai \u0111o\u1ea1n 1999-2000, hi\u1ec7n c\u00f3 3 m\u00f4 h\u00ecnh M&#038;A ph\u1ed5 bi\u1ebfn:<\/p>\n<h3 id=\"1-dai-sap-nhap-va-thau-tom\" style=\"text-align: justify;\"><span style=\"font-size:18px;\"><strong>1. \u201c\u0110\u1ea1i s\u00e1p nh\u1eadp v\u00e0 th\u00e2u t\u00f3m\u201d<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Theo m\u00f4 h\u00ecnh n\u00e0y, c\u00f4ng ty m\u1ee5c ti\u00eau th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c tr\u00ean 30% gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00f4ng ty th\u00e2u t\u00f3m. Nh\u1eefng th\u01b0\u01a1ng v\u1ee5 ki\u1ec3u n\u00e0y th\u01b0\u1eddng d\u1ec5 th\u00e0nh c\u00f4ng \u0111\u1ed1i v\u1edbi c\u00e1c l\u0129nh v\u1ef1c \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0 t\u0103ng tr\u01b0\u1edfng ch\u1eadm nh\u01b0 b\u1ea3o hi\u1ec3m, h\u00e0ng ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb, s\u1ea3n xu\u1ea5t, d\u01b0\u1ee3c ph\u1ea9m.<\/p>\n<p style=\"text-align: justify;\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng v\u1ee5 mang l\u1ea1i cho c\u00e1c b\u00ean l\u00e0 ti\u1ebft gi\u1ea3m c\u00f4ng su\u1ea5t d\u00f4i d\u01b0, t\u0103ng hi\u1ec7u su\u1ea5t, v\u00e0 qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng tuy d\u00e0i nh\u01b0ng \u00edt b\u1ecb gi\u00e1n \u0111o\u1ea1n. \u00cdt c\u00f3 th\u01b0\u01a1ng v\u1ee5 M&#038;A ki\u1ec3u n\u00e0y th\u00e0nh c\u00f4ng trong c\u00e1c l\u0129nh v\u1ef1c t\u0103ng tr\u01b0\u1edfng nhanh nh\u01b0 c\u00f4ng ngh\u1ec7 b\u1edfi qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p d\u00e0i khi\u1ebfn c\u00e1c c\u00f4ng ty b\u1ecf l\u1ee1 nh\u1eefng s\u1ea3n ph\u1ea9m quan tr\u1ecdng.<\/p>\n<p style=\"text-align: justify;\">Gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng v\u1ee5 c\u0169ng kh\u00f4ng th\u1eadt s\u1ef1 cao b\u1edfi s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7 c\u1ee7a c\u00f4ng ty m\u1ee5c ti\u00eau v\u00e0 c\u00f4ng ty th\u00e2u t\u00f3m kh\u00e1 t\u01b0\u01a1ng \u0111\u1ed3ng nhau.<\/p>\n<h3 id=\"2-m-a-theo-chieu-ngang\" style=\"text-align: justify;\"><span style=\"font-size:18px;\"><strong>2. M&#038;A theo chi\u1ec1u ngang<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">M\u00f4 h\u00ecnh n\u00e0y d\u00e0nh cho c\u00e1c c\u00f4ng ty mu\u1ed1n \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify;\">Trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, IBM l\u00e0 c\u00e1i t\u00ean r\u1ea5t n\u0103ng \u0111\u1ed9ng trong M&#038;A. H\u1ecd th\u01b0\u1eddng lu\u00f4n th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c th\u01b0\u01a1ng v\u1ee5 th\u00e2u t\u00f3m nh\u1eefng c\u00f4ng ty ph\u1ea7n m\u1ec1m nh\u1ecf.<\/p>\n<p style=\"text-align: justify;\">Gi\u00e1 tr\u1ecb cho c\u00e1c b\u00ean l\u00e0 IBM c\u00f3 th\u1ec3 \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trong khi c\u00e1c c\u00f4ng ty b\u1ecb th\u00e2u t\u00f3m c\u00f3 \u0111i\u1ec1u ki\u1ec7n th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u nh\u1edd s\u1ee9c m\u1ea1nh c\u1ee7a IBM.<\/p>\n<p style=\"text-align: justify;\">Trong l\u0129nh v\u1ef1c gi\u1ea3i tr\u00ed, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn Walt Disney v\u1edbi h\u00e0ng lo\u1ea1t v\u1ee5 M&#038;A th\u00e0nh c\u00f4ng nh\u01b0 Baby Einstein, Muppets, Club Penguin v\u00e0 Marvel.<\/p>\n<h3 id=\"3-m-a-theo-chieu-doc\" style=\"text-align: justify;\"><span style=\"font-size:18px;\"><strong>3. M&#038;A theo chi\u1ec1u d\u1ecdc<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">M\u00f4 h\u00ecnh n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi, v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng t\u00ednh n\u0103ng m\u1edbi cho c\u00f4ng ty th\u00e2u t\u00f3m.<\/p>\n<p style=\"text-align: justify;\">Microsoft l\u00e0 c\u00f4ng ty thu\u1ed9c d\u1ea1ng n\u00e0y. H\u1ecd th\u1ef1c hi\u1ec7n r\u1ea5t nhi\u1ec1u v\u1ee5 M&#038;A \u0111\u1ec3 c\u1ee7ng c\u1ed1 v\u00e0 m\u1edf r\u1ed9ng \u1ee9ng d\u1ee5ng cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i nh\u01b0 Windows, Office.<\/p>\n<h2 id=\"nguon-von-vo-hinh\" style=\"text-align: justify;\"><span style=\"font-size:24px;\"><strong>Ngu\u1ed3n v\u1ed1n v\u00f4 h\u00ecnh<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">M&#038;A kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng con s\u1ed1 t\u00e0i ch\u00ednh nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng v\u1ee5 theo GAAP.<\/p>\n<p style=\"text-align: justify;\">Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng c\u00f3 nhi\u1ec1u thi\u1ebft s\u00f3t do kh\u00f4ng \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a ngu\u1ed3n v\u1ed1n v\u00f4 h\u00ecnh, nh\u1eefng ngu\u1ed3n v\u1ed1n phi ti\u1ec1n t\u1ec7, kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y, ch\u1ea1m v\u00e0o hay \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u0169ng nh\u01b0 kh\u00f3 \u0111\u1ecbnh l\u01b0\u1ee3ng hay \u0111\u1ecbnh gi\u00e1, nh\u01b0ng l\u1ea1i ch\u1ee9a \u0111\u1ee9ng nh\u1eefng \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng nh\u1ea5t t\u1ea1o n\u00ean l\u1ee3i nhu\u1eadn cho th\u01b0\u01a1ng v\u1ee5.<\/p>\n<p style=\"text-align: justify;\"><strong><em>Ngu\u1ed3n v\u1ed1n v\u00f4 h\u00ecnh bao g\u1ed3m:<\/em><\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>V\u1ed1n t\u1ed5 ch\u1ee9c<\/strong>: c\u00e1c quy tr\u00ecnh qu\u1ea3n tr\u1ecb v\u00e0 v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c<\/li>\n<li style=\"text-align: justify;\"><strong>V\u1ed1n quan h\u1ec7<\/strong>: \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng, c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 m\u1ea1ng l\u01b0\u1edbi<\/li>\n<li style=\"text-align: justify;\"><strong>V\u1ed1n con ng\u01b0\u1eddi<\/strong>: ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng, kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 g\u1eafn k\u1ebft nh\u00e2n vi\u00ean<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Theo nghi\u00ean c\u1ee9u c\u1ee7a C\u00f4ng ty T\u01b0 v\u1ea5n qu\u1ea3n tr\u1ecb Hay Group, gi\u1eefa ngu\u1ed3n v\u1ed1n v\u00f4 h\u00ecnh c\u1ee7a c\u00f4ng ty m\u1ee5c ti\u00eau v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh trong t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty sau s\u00e1p nh\u1eadp th\u1eadt s\u1ef1 c\u00f3 m\u1ed1i li\u00ean h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi nhau.<\/p>\n<p style=\"text-align: justify;\">Ngu\u1ed3n v\u1ed1n v\u00f4 h\u00ecnh th\u01b0\u1eddng quy\u1ebft \u0111\u1ecbnh 75% th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty sau khi M&#038;A. Ngo\u00e0i ra, 50% \u0111\u1ebfn 90% thu nh\u1eadp tr\u01b0\u1edbc thu\u1ebf c\u1ee7a c\u00e1c doanh nghi\u1ec7p sau M&#038;A \u0111\u1ec1u ph\u1ee5 thu\u1ed9c v\u00e0o ngu\u1ed3n v\u1ed1n n\u00e0y.<br \/>\nN\u0103m 2011, Trung t\u00e2m R&#038;D v\u1ec1 th\u1ef1c th\u1ecb chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Hay Group ph\u1ed1i h\u1ee3p c\u00f9ng C\u00f4ng ty Harris Interactive \u0111\u1ec3 nghi\u00ean c\u1ee9u x\u00e1c \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o c\u1ee7a ngu\u1ed3n v\u1ed1n v\u00f4 h\u00ecnh m\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t \u0111\u1ebfn c\u00f4ng ty sau s\u00e1p nh\u1eadp v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng v\u1ee5 M&#038;A.<\/p>\n<p style=\"text-align: justify;\"><strong><em>C\u00f3 3 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c ghi nh\u1eadn:<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">1. Th\u1eddi gian d\u00e0nh cho vi\u1ec7c \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a ngu\u1ed3n v\u1ed1n v\u00f4 h\u00ecnh thu\u1ed9c c\u00f4ng ty m\u1ee5c ti\u00eau \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a th\u01b0\u01a1ng v\u1ee5.<br \/>\n2. Nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng nguy c\u01a1 \u0111i k\u00e8m v\u1edbi ngu\u1ed3n v\u1ed1n v\u00f4 h\u00ecnh.<br \/>\n3. N\u1eafm v\u1eefng \u0111\u01b0\u1ee3c hai \u0111\u1ed9ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a ngu\u1ed3n v\u1ed1n v\u00f4 h\u00ecnh: s\u1ef1 \u0111\u1ed3ng nh\u1ea5t v\u1ec1 phong c\u00e1ch l\u00e3nh \u0111\u1ea1o v\u00e0 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t v\u1ec1 v\u0103n h\u00f3a.<\/p>\n<p style=\"text-align: justify;\">T\u1eadp trung v\u00e0o hai \u0111\u1ed9ng l\u1ef1c n\u00e0y, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng v\u1ee5, \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c quy tr\u00ecnh, v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng.<br \/>\n<strong><em>\u00a0<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><em>Trong \u0111\u00f3, s\u1ef1 \u0111\u1ed3ng nh\u1ea5t v\u1ec1 phong c\u00e1ch l\u00e3nh \u0111\u1ea1o bao g\u1ed3m:<\/em><\/strong><br \/>\n1. Giao ti\u1ebfp c\u1edfi m\u1edf, th\u1eb3ng th\u1eafn, ch\u00e2n th\u1eadt v\u00e0 k\u1ecbp th\u1eddi v\u1edbi nh\u00e2n vi\u00ean<br \/>\n2. Quy\u1ebft \u0111o\u00e1n tr\u01b0\u1edbc nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n<br \/>\n3. Th\u1ed1ng nh\u1ea5t quan \u0111i\u1ec3m v\u1ec1 ngu\u1ed3n v\u1ed1n v\u00f4 h\u00ecnh nh\u01b0 c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd, m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh, c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c, c\u00f4ng t\u00e1c qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng, v\u00e0 c\u00e1c quy tr\u00ecnh qu\u1ea3n l\u00fd, v\u00e2n v\u00e2n.<\/p>\n<p style=\"text-align: justify;\">\n<strong><em>S\u1ef1 \u0111\u1ed3ng nh\u1ea5t v\u1ec1 v\u0103n h\u00f3a bao g\u1ed3m:<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">1. Th\u00e1i \u0111\u1ed9 d\u00e1m ch\u1ea5p nh\u1eadn r\u1ee7i ro m\u1ed9t c\u00e1ch c\u00f3 t\u00ednh to\u00e1n, c\u00f3 kh\u1ea3 n\u0103ng ho\u00e0n th\u00e0nh nh\u1eefng k\u1ebf ho\u1ea1ch quan tr\u1ecdng trong \u0111i\u1ec1u ki\u1ec7n b\u1ea5t \u1ed5n<br \/>\n2. Nhanh ch\u00f3ng, k\u1ecbp th\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<br \/>\nTuy nhi\u00ean, nghi\u00ean c\u1ee9u c\u1ee7a Hay Group ch\u1ec9 ra r\u1eb1ng, khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty m\u1ee5c ti\u00eau, ch\u1ec9 38% c\u00f4ng ty \u0111i th\u00e2u t\u00f3m cho bi\u1ebft h\u1ecd c\u00f3 t\u00ecm hi\u1ec3u; 60% cho bi\u1ebft h\u1ecd kh\u00f3 t\u00ecm \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c; trong khi 54% th\u1eeba nh\u1eadn r\u1eb1ng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111e d\u1ecda th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng v\u1ee5.<\/p>\n<p style=\"text-align: justify;\">\u201cS\u1ebd l\u00e0 sai l\u1ea7m n\u1ebfu c\u00e1c c\u00f4ng ty ch\u1ec9 xem x\u00e9t c\u00e1c con s\u1ed1 t\u00e0i ch\u00ednh. \u0110i\u1ec1u quan tr\u1ecdng h\u1ecd ph\u1ea3i xem x\u00e9t l\u00e0 li\u1ec7u c\u00e1c quy tr\u00ecnh kinh doanh, v\u0103n h\u00f3a, con ng\u01b0\u1eddi \u1edf c\u00f4ng ty m\u1ee5c ti\u00eau c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ty c\u1ee7a h\u1ecd hay kh\u00f4ng\u201d, d\u1eabn l\u1eddi \u00f4ng Jim McColl, S\u00e1ng l\u1eadp, Ch\u1ee7 t\u1ecbch v\u00e0 Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh c\u1ee7a Qu\u1ef9 \u0110\u1ea7u t\u01b0 Clyde Blowers chuy\u00ean mua b\u00e1n s\u00e1p nh\u1eadp c\u00f4ng ty.<\/p>\n<p style=\"text-align: justify;\">\u0110\u00e3 \u0111\u1ebfn l\u00fac ngu\u1ed3n v\u1ed1n v\u00f4 h\u00ecnh c\u1ea7n \u0111\u01b0\u1ee3c quan t\u00e2m \u0111\u00fang m\u1ee9c trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng M&#038;A c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: right;\"><strong><em>(Tham kh\u1ea3o ngu\u1ed3n: Doanhnhan.net)<\/em><\/strong><\/p>\n<p><!-- course Giam doc tai chinh - cfo --><\/p>\n<div style=\"margin: 25px 0px; background-color: #e0ffff; text-align: center;\">\n<p style=\"text-decoration: underline; font-weight: bold; padding-top: 13px;\">CH\u01af\u01a0NG TR\u00ccNH \u0110\u00c0O T\u1ea0O<\/p>\n<p style=\"font-size: x-large; color: #336699; padding-top: 10px; font-weight: bold;\">GI\u00c1M \u0110\u1ed0C T\u00c0I CH\u00cdNH &#8211; CFO<\/p>\n<p style=\"color: #336699; font-style: italic;\">(CHIEF FINANCIAL OFFICER)<\/p>\n<p style=\"text-align: justify; padding: 10px;\">T\u1eeb v\u1ecb th\u1ebf v\u00e0 t\u1ea7m m\u1ee9c khi\u00eam t\u1ed1n c\u1ee7a n\u1ec1n t\u00e0i ch\u00ednh Vi\u1ec7t Nam hi\u1ec7n nay, t\u1eeb vi\u1ec5n c\u1ea3nh t\u01b0\u01a1ng lai c\u1ee7a n\u1ec1n t\u00e0i ch\u00ednh v\u00e0 c\u1ee7a ngh\u1ec1 qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh, t\u1eeb \u201cch\u00e2n dung\u201d c\u1ee7a m\u1ed9t CFO trong th\u1eddi k\u1ef3 m\u1edbi, Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Gi\u00e1m \u0110\u1ed1c T\u00e0i Ch\u00ednh (CFO) c\u1ee7a Masterskills \u0111\u00e3 ra \u0111\u1eddi. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u1eb7c bi\u1ec7t n\u00e0y \u0111\u01b0\u1ee3c Masterskills nghi\u00ean c\u1ee9u, thi\u1ebft k\u1ebf v\u00e0 bi\u00ean so\u1ea1n v\u1edbi mong mu\u1ed1n \u0111\u01b0\u1ee3c g\u00f3p s\u1ee9c m\u00ecnh v\u00e0o m\u1ee5c ti\u00eau chung <em>\u201cH\u01b0\u1edbng \u0111\u1ebfn th\u1ebf h\u1ec7 CFO m\u1edbi cho c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p, th\u1ebf h\u1ec7 CFO c\u00f3 kh\u00e1t v\u1ecdng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u0111ua tranh m\u1ea1nh m\u1ebd v\u1ec1 tr\u00ecnh \u0111\u1ed9 qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh v\u1edbi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a m\u00ecnh tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi\u201d<\/em>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Th\u1ef1c tr\u1ea1ng M&#038;A hi\u1ec7n nay \u0111ang ph\u00e1t tri\u1ec3n t\u00edch c\u1ef1c trong ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 \u0111\u1ea7u t\u01b0. S\u1ef1 gia t\u0103ng v\u00e0 s\u1ef1 \u0111a d\u1ea1ng h\u00f3a c\u1ee7a c\u00e1c th\u01b0\u01a1ng v\u1ee5 M&#038;A cho th\u1ea5y vai tr\u00f2 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c M&#038;A trong vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh, t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/22710"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=22710"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/22710\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=22710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=22710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=22710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}