{"id":22881,"date":"2023-12-06T07:20:36","date_gmt":"2023-12-06T07:20:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/gen-z-la-gi-the-he-gen-z-co-gi-khac-so-voi-gen-y-va-gen-x.html"},"modified":"2023-12-22T08:11:45","modified_gmt":"2023-12-22T01:11:45","slug":"gen-z-la-gi-the-he-gen-z-co-gi-khac-so-voi-gen-y-va-gen-x","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/gen-z-la-gi-the-he-gen-z-co-gi-khac-so-voi-gen-y-va-gen-x.html","title":{"rendered":"Gen Z l\u00e0 g\u00ec? Th\u1ebf h\u1ec7 Gen Z c\u00f3 g\u00ec kh\u00e1c so v\u1edbi gen Y v\u00e0 gen X"},"content":{"rendered":"
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Gi\u1ed1ng nh\u01b0 m\u1ecdi th\u1ebf h\u1ec7, h\u00e0nh vi c\u1ee7a gen Z \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi c\u00e1ch h\u1ecd l\u1edbn l\u00ean. Nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i ng\u00e0y nay \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh trong s\u1ef1 thay \u0111\u1ed5i v\u1ec1 kh\u00ed h\u1eadu, c\u00e1c \u0111\u1ee3t phong t\u1ecfa do \u0111\u1ea1i d\u1ecbch v\u00e0 n\u1ed7i lo s\u1ee3 v\u1ec1 cu\u1ed9c suy tho\u00e1i kinh t\u1ebf m\u1ed9t l\u1ea7n n\u1eefa. Nh\u01b0ng th\u1ebf h\u1ec7 n\u00e0y l\u1ea1i \u0111\u01b0\u1ee3c sinh ra khi internet \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i, h\u1ecd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o, n\u1ed5i tr\u1ed9i v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng ch\u00fa \u00fd.<\/p>\n

Gen Z l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Gen Z l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb \u0111\u01b0\u1ee3c sinh ra t\u1eeb kho\u1ea3ng n\u0103m 1997 t\u1edbi 2012 (M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u0169ng n\u00f3i r\u1eb1ng gen Z sinh n\u0103m 1995 \u0111\u1ebfn 2010). Th\u1ebf h\u1ec7 n\u00e0y l\u1edbn l\u00ean trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, c\u00f9ng c\u00e1c xu h\u01b0\u1edbng, tr\u00e0o l\u01b0u m\u1edbi v\u00e0 \u0111\u1ed9c \u0111\u00e1o. V\u1edbi m\u1ed9t s\u1ed1 gen Z \u0111\u1eddi \u0111\u1ea7u, h\u1ecd t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc v\u00e0o kho\u1ea3ng nh\u1eefng n\u0103m nay – v\u00e0 \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u0111i l\u00e0m.<\/p>\n

Th\u1ebf h\u1ec7 Gen Z l\u00e0 th\u1ebf h\u1ec7 mang l\u1ea1i s\u1ef1 thay \u0111\u1ed5i l\u1edbn v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7, c\u00f3 s\u1ef1 quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng, \u0111\u1eb7t ra c\u00e1c ti\u00eau chu\u1ea9n cao \u0111\u1ed1i v\u1edbi cu\u1ed9c s\u1ed1ng, c\u00f3 th\u00e1i \u0111\u1ed9 \u0111a d\u1ea1ng v\u00e0 m\u1edf r\u1ed9ng trong suy ngh\u0129.<\/p>\n

Gen Z c\u0169ng \u0111\u01b0\u1ee3c g\u1ecdi b\u1eb1ng m\u1ed9t s\u1ed1 t\u00ean kh\u00e1c nh\u01b0 iGeneration, Net Gen, Gen-Tech, Internet Generation, Homeland Generation, Digital Natives, Pluralist Generation, Internet Generation, Centennials, Later \u2013 Millennials,…<\/p>\n

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Ngu\u1ed3n g\u1ed1c c\u1ee7a th\u1ebf h\u1ec7 gen Z<\/span><\/strong><\/h2>\n

Thu\u1eadt ng\u1eef Gen Z l\u1ea7n \u0111\u1ea7u xu\u1ea5t hi\u1ec7n v\u00e0o th\u00e1ng 9 n\u0103m 2000 tr\u00ean t\u1edd Adage (Th\u1eddi \u0111\u1ea1i qu\u1ea3ng c\u00e1o), sau n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn v\u00e0o Marketing, \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, nh\u00e3n h\u00e0ng.<\/p>\n

B\u1eb1ng c\u00e1ch ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng th\u00e0nh nh\u1eefng nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c nhau nh\u01b0 Gen Z, Millennials – Gen Y, Baby Boomers – Gen X, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd c\u00f3 th\u1ec3 nhanh ch\u00f3ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 sao cho ph\u00f9 h\u1ee3p.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ebf h\u1ec7 gen Z<\/span><\/strong><\/h2>\n
    \n
  1. Ti\u1ebfp x\u00fac s\u1edbm v\u1edbi c\u00f4ng ngh\u1ec7<\/li>\n
  2. T\u1ea1o xu h\u01b0\u1edbng<\/li>\n
  3. T\u01b0 duy s\u00e1ng t\u1ea1o, c\u1edfi m\u1edf<\/li>\n
  4. T\u01b0 duy t\u00e0i ch\u00ednh t\u1ed1t h\u01a1n<\/li>\n
  5. \u0110\u00f3n nh\u1eadn s\u1ef1 thay \u0111\u1ed5i<\/li>\n
  6. T\u00ednh c\u1ea1nh tranh cao<\/li>\n
  7. Gen Z tho\u1ea3i m\u00e1i h\u01a1n v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c m\u1edf<\/li>\n
  8. Th\u00e1ch th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe t\u00e2m l\u00fd<\/li>\n<\/ol>\n

    Ti\u1ebfp x\u00fac s\u1edbm v\u1edbi c\u00f4ng ngh\u1ec7<\/span><\/strong><\/h3>\n

    Gen Z l\u00e0 th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c sinh ra khi th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 b\u00f9ng n\u1ed5 nh\u1ea5t, v\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a internet c\u00f9ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0 smartphone, m\u00e1y t\u00ednh b\u1ea3ng. Th\u1ebf h\u1ec7 Z \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac s\u1edbm v\u1edbi c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Metaverse, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), blockchain,…<\/p>\n

    Nh\u1edd v\u00e0o vi\u1ec7c ti\u1ebfp x\u00fac s\u1edbm v\u00e0 \u0111a d\u1ea1ng v\u1edbi c\u00f4ng ngh\u1ec7, th\u1ebf h\u1ec7 n\u00e0y c\u00f3 xu h\u01b0\u1edbng s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng. H\u1ecd c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng to\u00e0n c\u1ea7u th\u00f4ng qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c.<\/p>\n

    T\u1ea1o xu h\u01b0\u1edbng<\/span><\/strong><\/h3>\n

    Th\u1ebf h\u1ec7 Gen Z th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 th\u1ebf h\u1ec7 lu\u00f4n t\u1ea1o ra xu h\u01b0\u1edbng m\u1edbi trong nhi\u1ec1u l\u0129nh v\u1ef1c, t\u1eeb th\u1eddi trang, \u00e2m nh\u1ea1c, v\u0103n h\u00f3a, c\u00f4ng ngh\u1ec7,… \u0110i\u1ec1u n\u00e0y ph\u1ea7n l\u1edbn do c\u00e1ch h\u1ecd ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7, \u0111\u1ed3ng th\u1eddi c\u0169ng do t\u01b0 duy \u0111a d\u1ea1ng, s\u00e1ng t\u1ea1o trong c\u00e1ch suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/p>\n

    Th\u1ebf h\u1ec7 gen Z c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra c\u00e1c tr\u00e0o l\u01b0u, thay \u0111\u1ed5i phong c\u00e1ch v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c xu h\u01b0\u1edbng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0 Tiktok, Facebook. V\u00e0 khi gen Z c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c th\u1ea7n t\u01b0\u1ee3ng tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 BlackPink, BTS, Taylor Swift,… s\u1ef1 \u1ea3nh h\u01b0\u1edfng v\u0103n h\u00f3a, th\u1eddi trang, k\u1ebft n\u1ed1i, giao ti\u1ebfp, c\u1ea3m h\u1ee9ng, l\u00f2ng tin,… c\u00e0ng tr\u1edf n\u00ean m\u1ea1nh m\u1ebd v\u00e0 r\u00f5 r\u00e0ng h\u01a1n n\u1eefa.<\/p>\n

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    T\u01b0 duy s\u00e1ng t\u1ea1o, c\u1edfi m\u1edf<\/span><\/strong><\/h3>\n

    Kh\u00f4ng th\u1ec3 ph\u1ee7 th\u1ebf h\u1ec7 Z c\u00f3 t\u01b0 duy \u0111a d\u1ea1ng v\u00e0 kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm, s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng m\u1edbi. H\u1ecd t\u1ea1o ra nh\u1eefng n\u1ed9i dung s\u00e1ng t\u1ea1o, \u0111\u1ed9c \u0111\u00e1o tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Tiktok, Facebook,… v\u1edbi ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng t\u00edch c\u1ef1c, x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng gi\u1ea3i tr\u00ed nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng, truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u00fang \u0111\u1eafn v\u00e0 \u0111\u01b0\u1ee3c lan t\u1ecfa m\u1ea1nh m\u1ebd.<\/p>\n

    T\u01b0 duy t\u00e0i ch\u00ednh t\u1ed1t h\u01a1n<\/span><\/strong><\/h3>\n

    V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng t\u00e0i ch\u00ednh, th\u1ebf h\u1ec7 Gen Z gi\u1edd \u0111\u00e2y \u0111\u00e3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c c\u00f4ng c\u1ee5 t\u00e0i ch\u00ednh c\u0169ng nh\u01b0 c\u00e1c ngu\u1ed3n th\u00f4ng tin li\u00ean quan \u0111\u1ebfn t\u00e0i ch\u00ednh d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng h\u01a1n. H\u1ecd c\u00f3 xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0, ti\u1ebft ki\u1ec7m m\u1ed9t c\u00e1ch th\u00f4ng minh, s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi t\u00ecm c\u00e1ch t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f3 t\u00ednh thanh kho\u1ea3n cao nh\u01b0 c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 ch\u1ee9ng kho\u00e1n \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng t\u00e0i s\u1ea3n.<\/p>\n

    \u0110\u00f3n nh\u1eadn s\u1ef1 thay \u0111\u1ed5i<\/span><\/strong><\/h3>\n

    Th\u1ebf h\u1ec7 Gen Z th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 th\u1ebf h\u1ec7 c\u00f3 t\u00ednh c\u1edfi m\u1edf v\u00e0 \u0111\u00f3n nh\u1eadn s\u1ef1 thay \u0111\u1ed5i, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c x\u00e3 h\u1ed9i, c\u00f4ng ngh\u1ec7. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a k\u1ef9 thu\u1eadt s\u1ed1 c\u00f9ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, th\u1ebf h\u1ec7 Gen Z \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong trong vi\u1ec7c ch\u1ea5p nh\u1eadn, s\u1eed d\u1ee5ng, \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi. H\u1ecd c\u0169ng t\u00f4n tr\u1ecdng s\u1ef1 kh\u00e1c bi\u1ec7t, bao g\u1ed3m \u0111a d\u1ea1ng v\u1ec1 gi\u1edbi t\u00ednh, ch\u1ee7ng t\u1ed9c, t\u00f4n gi\u00e1o v\u00e0 v\u0103n h\u00f3a. H\u1ecd c\u00f3 th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c, s\u1eb5n s\u00e0ng th\u00edch nghi v\u1edbi c\u00e1c thay \u0111\u1ed5i, c\u00f3 kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi trong cu\u1ed9c s\u1ed1ng.<\/p>\n

    Quan \u0111i\u1ec3m c\u1ee7a Th\u1ebf h\u1ec7 Z c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi c\u00e1c m\u00f4i tr\u01b0\u1eddng c\u00f3 tr\u01b0\u1edbc t\u00e1c \u0111\u1ed9ng nh\u01b0 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu, c\u00e1c h\u00ecnh th\u1ee9c kh\u1ee7ng b\u1ed1, cu\u1ed9c suy tho\u00e1i kinh t\u1ebf. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng \u0111\u1ec3 h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c.<\/p>\n

    \n

    T\u00ednh c\u1ea1nh tranh cao<\/span><\/strong><\/h3>\n

    Th\u1ebf h\u1ec7 Z \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1edbn l\u00ean trong m\u00f4i tr\u01b0\u1eddng gi\u00e1o d\u1ee5c c\u1ea1nh tranh nh\u1ea5t v\u00e0 h\u1ecd \u0111\u00e3 quen v\u1edbi vi\u1ec7c ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n. T\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c, b\u1ea3n ch\u1ea5t c\u1ea1nh tranh c\u1ee7a th\u1ebf h\u1ec7 Z c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi mong mu\u1ed1n \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn trong c\u00f4ng vi\u1ec7c. Ch\u00ednh v\u00ec v\u1eady, h\u1ecd \u0111\u1ec1 cao nh\u1eefng k\u1ef3 v\u1ecdng r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u00e0 th\u0103ng ti\u1ebfn trong s\u1ef1 nghi\u1ec7p.<\/p>\n

    Gen Z tho\u1ea3i m\u00e1i h\u01a1n v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c m\u1edf<\/span><\/strong><\/h3>\n

    Th\u1ebf h\u1ec7 Z th\u00edch l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng \u0111a d\u1ea1ng, t\u00f4n tr\u1ecdng s\u1ef1 kh\u00e1c bi\u1ec7t, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng c\u1ee7a m\u00ecnh. H\u1ecd th\u00edch c\u00f3 th\u1eddi gian t\u1ef1 do \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u00e0 h\u1ecdc h\u1ecfi, linh ho\u1ea1t s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 k\u1ebft n\u1ed1i, l\u00e0m vi\u1ec7c v\u1edbi \u0111\u1ed3ng nghi\u1ec7p, kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c n\u1ec1n v\u0103n h\u00f3a, qu\u1ed1c gia kh\u00e1c nhau.<\/p>\n

    Th\u1ebf h\u1ec7 Z c\u0169ng \u0111\u00e3 l\u1edbn l\u00ean v\u1edbi kh\u1ea3 n\u0103ng chia s\u1ebb suy ngh\u0129 m\u1ed9t c\u00e1ch c\u00f4ng khai, nh\u1eadn ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i. Do \u0111\u00f3, gen Z lu\u00f4n mong \u0111\u1ee3i r\u1eb1ng \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 t\u00f4n tr\u1ecdng t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c.<\/p>\n

    M\u1ed9t b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi Workforce Institute cho th\u1ea5y r\u1eb1ng, gen Z t\u00ecm ki\u1ebfm s\u1ef1 tin t\u01b0\u1edfng v\u00e0 h\u1ed7 tr\u1ee3 \u1edf m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd h\u01a1n b\u1ea5t k\u1ef3 ph\u1ea9m ch\u1ea5t n\u00e0o kh\u00e1c. 32% Gen Z cho bi\u1ebft h\u1ecd c\u00f3 \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 h\u01a1n v\u00e0 \u1edf l\u1ea1i c\u00f4ng ty l\u00e2u h\u01a1n n\u1ebfu h\u1ecd c\u00f3 ng\u01b0\u1eddi qu\u1ea3n l\u00fd h\u1ed7 tr\u1ee3, 29% kh\u00e1c tin r\u1eb1ng vi\u1ec7c c\u00f3 ng\u01b0\u1eddi qu\u1ea3n l\u00fd k\u00e9m hi\u1ec7u qu\u1ea3 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t trong c\u00f4ng vi\u1ec7c.<\/p>\n

    Th\u00e1ch th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe t\u00e2m l\u00fd<\/span><\/strong><\/h3>\n

    Nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe t\u00e2m l\u00fd l\u00e0 m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m \u0111\u00e1ng bu\u1ed3n c\u1ee7a th\u1ebf h\u1ec7 Z, b\u1edfi th\u1eddi gian v\u00f4 t\u1eadn c\u1ee7a h\u1ecd d\u00e0nh cho internet c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd c\u1ea3m gi\u00e1c b\u1ecb c\u00f4 l\u1eadp v\u00e0 tr\u1ea7m c\u1ea3m. D\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho smartphone ho\u1eb7c xem Netflix \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c d\u00e0nh \u00edt th\u1eddi gian h\u01a1n cho vi\u1ec7c vun \u0111\u1eafp c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 \u00fd ngh\u0129a. Ngo\u00e0i ra, nhi\u1ec1u ng\u01b0\u1eddi c\u0169ng r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng\u200b c\u00e1i b\u1eaby \u201cSo s\u00e1nh v\u00e0 tuy\u1ec7t v\u1ecdng\u201d m\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i b\u00e0y ra.<\/p>\n

    \n

    \u1ea2nh h\u01b0\u1edfng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 Gen Z<\/strong><\/span><\/h2>\n

    M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a th\u1ebf h\u1ec7 Gen Z, v\u1edbi nh\u1eefng t\u00e1c \u0111\u1ed9ng s\u00e2u r\u1ed9ng \u0111\u1ebfn c\u00e1ch h\u1ecd giao ti\u1ebfp, h\u1ecdc t\u1eadp v\u00e0 gi\u1ea3i tr\u00ed.<\/p>\n

      \n
    • \n

      Giao ti\u1ebfp v\u00e0 m\u1ed1i quan h\u1ec7 x\u00e3 h\u1ed9i<\/strong>: M\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho Gen Z Vi\u1ec7t Nam k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh, kh\u00f4ng ch\u1ec9 trong n\u01b0\u1edbc m\u00e0 c\u00f2n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u1ea3m thi\u1ec3u giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ef9 n\u0103ng giao ti\u1ebfp kh\u00f4ng gian m\u1ea1ng.<\/p>\n<\/li>\n

    • \n

      H\u1ecdc t\u1eadp v\u00e0 th\u00f4ng tin<\/strong>: M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 ngu\u1ed3n th\u00f4ng tin kh\u1ed5ng l\u1ed3, gi\u00fap Gen Z c\u1eadp nh\u1eadt tin t\u1ee9c, th\u00f4ng tin h\u1ecdc thu\u1eadt v\u00e0 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7. Tuy nhi\u00ean, n\u00f3 c\u0169ng t\u1ea1o ra th\u00e1ch th\u1ee9c trong vi\u1ec7c ph\u00e2n bi\u1ec7t th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 tin gi\u1ea3.<\/p>\n<\/li>\n

    • \n

      \u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe tinh\u00a0th\u1ea7n<\/strong>: S\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 g\u00e2y ra c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ee9c kh\u1ecfe tinh\u00a0th\u1ea7n nh\u01b0 lo \u00e2u, tr\u1ea7m c\u1ea3m\u00a0v\u00e0 c\u1ea3m gi\u00e1c kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi b\u1ea3n th\u00e2n. \u00c1p l\u1ef1c t\u1eeb vi\u1ec7c so s\u00e1nh v\u1edbi ng\u01b0\u1eddi kh\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u00e1ng quan t\u00e2m.<\/p>\n<\/li>\n

    • \n

      \u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9<\/strong>: M\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quan \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a gi\u1edbi tr\u1ebb, t\u1eeb vi\u1ec7c h\u00ecnh th\u00e0nh \u00fd ki\u1ebfn c\u00e1 nh\u00e2n cho \u0111\u1ebfn vi\u1ec7c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/p>\n<\/li>\n

    • \n

      S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea3n s\u1eafc c\u00e1 nh\u00e2n<\/strong>: Gen Z Vi\u1ec7t Nam s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 kh\u00e1m ph\u00e1 s\u1edf th\u00edch c\u00e1 nh\u00e2n, nh\u01b0ng c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c v\u1ec1 h\u00ecnh \u1ea3nh ho\u00e0n h\u1ea3o v\u00e0 danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn.<\/p>\n<\/li>\n<\/ul>\n

      M\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 m\u1ed9t \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u00e0 \u0111a chi\u1ec1u \u0111\u1ed1i v\u1edbi Gen Z t\u1ea1i Vi\u1ec7t Nam, t\u1eeb vi\u1ec7c h\u1ed7 tr\u1ee3 h\u1ecdc t\u1eadp v\u00e0 giao ti\u1ebfp cho \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra c\u00e1c th\u00e1ch th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe t\u00e2m th\u1ea7n v\u00e0 x\u00e3 h\u1ed9i.<\/p>\n

      Nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa gen Z v\u00e0 gen Y, gen X<\/span><\/strong><\/h2>\n
      \n\n\n\n\n\n\n\t<\/colgroup>\n\n\n\n\n\n\n\n
      \n

      Kh\u00e1c bi\u1ec7t<\/strong><\/p>\n<\/td>\n

      		\n

      Gen Z<\/strong><\/p>\n<\/td>\n

      		\n

      Gen Y<\/strong><\/p>\n<\/td>\n

      		\n

      Gen X<\/strong><\/p>\n<\/td>\n<\/tr>\n

      \n

      N\u0103m sinh<\/strong><\/p>\n<\/td>\n

      		\n

      1997-2012<\/p>\n<\/td>\n

      		\n

      1981-1996<\/p>\n<\/td>\n

      		\n

      1965-1980<\/p>\n<\/td>\n<\/tr>\n

      \n

      C\u00f4ng ngh\u1ec7<\/strong><\/p>\n<\/td>\n

      		\n

      S\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 th\u00e0nh th\u1ea1o<\/p>\n<\/td>\n

      		\n

      Th\u00e0nh th\u1ea1o<\/p>\n<\/td>\n

      		\n

      H\u1ecdc h\u1ecfi v\u00e0 th\u00edch s\u1eed d\u1ee5ng<\/p>\n<\/td>\n<\/tr>\n

      \n

      H\u1ecdc t\u1eadp v\u00e0 s\u1ef1 nghi\u1ec7p<\/strong><\/p>\n<\/td>\n

      		\n

      T\u00ecm ki\u1ebfm t\u00ednh linh ho\u1ea1t v\u00e0 s\u1ef1 \u0111a d\u1ea1ng<\/p>\n<\/td>\n

      		\n

      T\u00ecm ki\u1ebfm t\u00ednh c\u1ea1nh tranh v\u00e0 c\u00f3 \u00fd ngh\u0129a<\/p>\n<\/td>\n

      		\n

      T\u00ecm ki\u1ebfm t\u00ednh \u1ed5n \u0111\u1ecbnh v\u00e0 s\u1ef1 nghi\u1ec7p v\u1eefng ch\u1eafc<\/p>\n<\/td>\n<\/tr>\n

      \n

      T\u01b0 duy s\u00e1ng t\u1ea1o<\/strong><\/p>\n<\/td>\n

      		\n

      \u0110\u1ed9c l\u1eadp, s\u00e1ng t\u1ea1o v\u00e0 \u0111a d\u1ea1ng<\/p>\n<\/td>\n

      		\n

      Th\u00edch l\u00e0m vi\u1ec7c v\u1edbi m\u1ee5c ti\u00eau v\u00e0 c\u00f3 \u00fd ngh\u0129a<\/p>\n

      Linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111a d\u1ea1ng<\/p>\n<\/td>\n

      		\n

      \u0110\u1ed9c l\u1eadp, s\u00e1ng t\u1ea1o nh\u01b0ng \u00edt s\u1ef1 ch\u1ee7 \u0111\u1ed9ng h\u01a1n so v\u1edbi c\u00e1c gen sau<\/p>\n<\/td>\n<\/tr>\n

      \n

      \u0110\u1eb7c \u0111i\u1ec3m<\/strong><\/p>\n<\/td>\n

      		\n

      \u0110\u01b0\u1ee3c gi\u00e1o d\u1ee5c v\u1ec1 t\u00ecnh d\u1ee5c v\u00e0 gi\u1edbi t\u00ednh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng h\u01a1n<\/p>\n<\/td>\n

      		\n

      Th\u1ebf h\u1ec7 s\u1ed1ng trong th\u1eddi k\u1ef3 c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i v\u1ec1 c\u00f4ng ngh\u1ec7, ch\u00ednh tr\u1ecb v\u00e0 v\u0103n h\u00f3a.<\/p>\n<\/td>\n

      		\n

      Gen X \u0111\u01b0\u1ee3c xem l\u00e0 th\u1ebf h\u1ec7 gi\u1eefa Baby Boomers v\u00e0 Gen Y, v\u1edbi nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u1ea3 hai th\u1ebf h\u1ec7, nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang \u0111\u1ed9c \u0111\u00e1o<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

      Doanh nghi\u1ec7p v\u00e0 gen Z n\u00ean l\u00e0m g\u00ec \u0111\u1ec3 hi\u1ec3u nhau h\u01a1n?<\/span><\/strong><\/h2>\n
        \n
      1. T\u00ecm hi\u1ec3u v\u1ec1 th\u1ebf h\u1ec7 Gen Z<\/li>\n
      2. S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c<\/li>\n
      3. T\u1ea1o c\u01a1 h\u1ed9i cho Gen Z th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n<\/li>\n
      4. Cung c\u1ea5p cho Gen Z s\u1ef1 h\u1ed7 tr\u1ee3 v\u00e0 h\u01b0\u1edbng d\u1eabn<\/li>\n
      5. T\u00f4n tr\u1ecdng t\u00ednh \u0111a d\u1ea1ng<\/li>\n<\/ol>\n

        \u0110\u1ec3 h\u1ee3p t\u00e1c hi\u1ec7u qu\u1ea3 v\u1edbi Gen Z, doanh nghi\u1ec7p c\u1ea7n n\u1eafm v\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, xu h\u01b0\u1edbng c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y, s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p, x\u00e2y d\u1ef1ng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 cam k\u1ebft, t\u1ea1o m\u00f4i tr\u01b0\u1eddng linh ho\u1ea1t, \u0111\u1ed5i m\u1edbi, kh\u00f4ng gian giao ti\u1ebfp v\u00e0 ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c. Nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p v\u00e0 Gen Z t\u1ea1o ra m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p, mang l\u1ea1i hi\u1ec7u qu\u1ea3 khi l\u00e0m vi\u1ec7c c\u00f9ng nhau.<\/p>\n

        T\u00ecm hi\u1ec3u v\u1ec1 th\u1ebf h\u1ec7 Gen Z<\/span><\/strong><\/h3>\n

        C\u00e1c doanh nghi\u1ec7p n\u00ean t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 th\u1ebf h\u1ec7 Gen Z, nh\u1eefng gi\u00e1 tr\u1ecb, s\u1edf th\u00edch v\u00e0 c\u00e1ch th\u1ee9c t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi th\u1ebf gi\u1edbi. Kh\u00f4ng n\u00ean nghe nh\u1eefng \u0111\u1ecbnh ki\u1ebfn ch\u01b0a t\u1ed1t v\u1ec1 th\u1ebf h\u1ec7 n\u00e0y m\u00e0 c\u00f3 nh\u1eefng g\u00f3c nh\u00ecn chung chung hay h\u01a1i h\u01b0\u1edbng ti\u00eau c\u1ef1c. Theo \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c t\u00e0i nguy\u00ean tr\u1ef1c tuy\u1ebfn, t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn v\u1edbi c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a Gen Z \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u1ecd.<\/p>\n

        S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c<\/span><\/strong><\/h3>\n

        Th\u1ebf h\u1ec7 Gen Z s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi kh\u00e1c. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p khi t\u01b0\u01a1ng t\u00e1c v\u1edbi gen Z \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n h\u1ecd.<\/p>\n

        T\u1ea1o c\u01a1 h\u1ed9i cho Gen Z th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n<\/span><\/strong><\/h3>\n

        Gen Z l\u00e0 th\u1ebf h\u1ec7 c\u00f3 nhi\u1ec1u \u00fd t\u01b0\u1edfng v\u00e0 t\u01b0 duy s\u00e1ng t\u1ea1o, h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 \u0111\u00f3ng g\u00f3p cho c\u00f4ng ty. B\u1eb1ng c\u00e1ch giao cho h\u1ecd nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng, khuy\u1ebfn kh\u00edch \u0111\u01b0a ra \u00fd ki\u1ebfn, \u0111\u1ed3ng th\u1eddi l\u1eafng nghe ph\u1ea3n h\u1ed3i, \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c, k\u1ebft n\u1ed1i t\u00edch c\u1ef1c v\u1edbi th\u1ebf h\u1ec7 n\u00e0y.<\/p>\n

        Cung c\u1ea5p cho Gen Z s\u1ef1 h\u1ed7 tr\u1ee3 v\u00e0 h\u01b0\u1edbng d\u1eabn<\/span><\/strong><\/h3>\n

        Gen Z c\u00f3 th\u1ec3 r\u1ea5t t\u1ef1 tin v\u00e0 \u0111\u1ed9c l\u1eadp, nh\u01b0ng h\u1ecd v\u1eabn c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3, h\u01b0\u1edbng d\u1eabn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m h\u01a1n. Doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p cho Gen Z s\u1ef1 h\u1ed7 tr\u1ee3 v\u1ec1 m\u1eb7t k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c c\u0169ng nh\u01b0 kinh nghi\u1ec7m \u0111\u1ec3 h\u1ecd c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p quan tr\u1ecdng cho doanh nghi\u1ec7p, x\u00e3 h\u1ed9i.<\/p>\n

        T\u00f4n tr\u1ecdng t\u00ednh \u0111a d\u1ea1ng<\/span><\/strong><\/h3>\n

        Th\u1ebf h\u1ec7 Gen Z r\u1ea5t quan t\u00e2m \u0111\u1ebfn t\u00ednh \u0111a d\u1ea1ng v\u00e0 t\u00f4n tr\u1ecdng ng\u01b0\u1eddi kh\u00e1c. C\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00f4n tr\u1ecdng, \u0111\u00e1p \u1ee9ng c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 nhu c\u1ea7u c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111a d\u1ea1ng v\u00e0 ch\u1ea5p nh\u1eadn s\u1ef1 kh\u00e1c bi\u1ec7t, b\u1edfi th\u1ebf h\u1ec7 n\u00e0y tho\u1ea3i m\u00e1i h\u01a1n khi chia s\u1ebb v\u1ec1 gi\u1edbi t\u00ednh, s\u1edf th\u00edch hay t\u00ecnh y\u00eau c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n

        \n

        L\u00e0m sao \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 gen Z?<\/span><\/strong><\/h2>\n
          \n
        1. Gen Z trong l\u0129nh v\u1ef1c th\u1eddi trang<\/li>\n
        2. Gen Z trong l\u0129nh v\u1ef1c F&B<\/li>\n
        3. Gen Z trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7<\/li>\n
        4. Gen Z trong l\u0129nh v\u1ef1c FMCG – b\u00e1n l\u1ebb<\/li>\n
        5. Gen Z trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c<\/li>\n<\/ol>\n

          V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u00e0nh vi c\u1ee7a Gen Z ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd, v\u00e0 ch\u1ecbu s\u1ef1 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1. Th\u1ebf h\u1ec7 n\u00e0y kh\u00e1m ph\u00e1 v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ed9t lo\u1ea1t c\u00e1c l\u1ef1a ch\u1ecdn tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf h\u01a1n l\u00e0 b\u1edfi s\u1ef1 ch\u1ee9ng th\u1ef1c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng.<\/p>\n

          Gen Z s\u1ebd s\u1edbm tr\u1edf th\u00e0nh nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n c\u00f3 m\u1ed9t ph\u1ea7n c\u01a1 h\u1ed9i n\u00e0y s\u1ebd c\u1ea7n ph\u1ea3i hi\u1ec3u xu h\u01b0\u1edbng v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd.<\/p>\n

          Gen Z trong l\u0129nh v\u1ef1c th\u1eddi trang<\/span><\/strong><\/h3>\n
            \n
          • Th\u1ebf h\u1ec7 Gen Z c\u00f3 xu h\u01b0\u1edbng th\u00edch s\u1ef1 \u0111a d\u1ea1ng v\u00e0 t\u00f4n tr\u1ecdng t\u00ednh kh\u00e1c bi\u1ec7t. H\u1ecd th\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u00f3 phong c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a<\/li>\n
          • \u00dd th\u1ee9c cao v\u1ec1 v\u1ea5n \u0111\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 t\u00ednh b\u1ec1n v\u1eefng. H\u1ecd c\u00f3 thi\u1ec7n c\u1ea3m h\u01a1n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u00f3 ch\u00ednh s\u00e1ch v\u00e0 s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/li>\n
          • S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn. H\u1ecd th\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u00f3 m\u1eb7t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Instagram, TikTok, Shopee, Lazada,…<\/li>\n
          • Th\u00edch th\u1eed nghi\u1ec7m v\u00e0 t\u1ea1o phong c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh, h\u1ecd th\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u00f3 s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o, mang m\u00e0u s\u1eafc t\u1ef1 do, s\u00e1ng t\u1ea1o.<\/li>\n<\/ul>\n

            \n

            Gen Z trong l\u0129nh v\u1ef1c F&B<\/span><\/strong><\/h3>\n
              \n
            • C\u00f3 \u00fd th\u1ee9c cao v\u1ec1 dinh d\u01b0\u1ee1ng v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe b\u1ea3n th\u00e2n<\/li>\n
            • Th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 c\u00e1c qu\u00e1n \u0103n, nh\u00e0 h\u00e0ng, \u0111\u1ed3 u\u1ed1ng,…<\/li>\n
            • Th\u00edch t\u00ecm ki\u1ebfm c\u00e1c qu\u00e1n \u0103n, nh\u00e0 h\u00e0ng c\u00f3 kh\u00f4ng gian \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1eb9p m\u1eaft<\/li>\n
            • Quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m khi \u0111i \u0103n u\u1ed1ng. H\u1ecd th\u00edch c\u00e1c qu\u00e1n \u0103n, nh\u00e0 h\u00e0ng c\u00f3 th\u1ec3 \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

              Gen Z trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7<\/span><\/strong><\/h3>\n
                \n
              • S\u1eed d\u1ee5ng smartphone \u0111\u1ec3 duy\u1ec7t web, ch\u01a1i game, m\u1ea1ng x\u00e3 h\u1ed9i, mua s\u1eafm tr\u1ef1c tuy\u1ebfn,…<\/li>\n
              • Xu h\u01b0\u1edbng t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a cu\u1ed9c s\u1ed1ng, t\u1eeb gi\u00e1o d\u1ee5c, c\u00f4ng vi\u1ec7c \u0111\u1ebfn gi\u1ea3i tr\u00ed v\u00e0 giao ti\u1ebfp. H\u1ecd \u01b0a th\u00edch s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 l\u00e0m cu\u1ed9c s\u1ed1ng d\u1ec5 d\u00e0ng v\u00e0 ti\u1ec7n l\u1ee3i h\u01a1n.<\/li>\n
              • \u0110\u00f2i h\u1ecfi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t, h\u1ecd \u01b0a th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 c\u00f3 giao di\u1ec7n th\u00e2n thi\u1ec7n, t\u1ed1c \u0111\u1ed9 nhanh, kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh cao<\/li>\n
              • Nh\u1ea1y c\u1ea3m v\u1ec1 v\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt, ri\u00eang t\u01b0, h\u1ecd c\u1ea7n c\u1ea3m gi\u00e1c an to\u00e0n khi s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn<\/li>\n
              • Ch\u1ecbu \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n v\u0103n h\u00f3a s\u1ed1, h\u1ecd th\u01b0\u1eddng c\u00f3 th\u00f3i quen chia s\u1ebb \u00fd ki\u1ebfn v\u00e0 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi kh\u00e1c th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n
              • Quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00f3 thi\u1ec7n c\u1ea3m h\u01a1n v\u1edbi c\u00e1c c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 cam k\u1ebft v\u1ec1 b\u1ec1n v\u1eefng.<\/li>\n<\/ul>\n

                Gen Z trong l\u0129nh v\u1ef1c FMCG – b\u00e1n l\u1ebb<\/span><\/strong><\/h3>\n
                  \n
                • Xu h\u01b0\u1edbng s\u1eed d\u1ee5ng smartphone v\u00e0 \u1ee9ng d\u1ee5ng \u0111\u1ec3 tra c\u1ee9u th\u00f4ng tin s\u1ea3n ph\u1ea9m, so s\u00e1nh gi\u00e1, \u0111\u1ecdc \u0111\u00e1nh gi\u00e1, chia s\u1ebb tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n
                • Cu\u1ed9c s\u1ed1ng n\u0103ng \u0111\u1ed9ng v\u00e0 b\u1eadn r\u1ed9n, do \u0111\u00f3 gen Z \u01b0a th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m ti\u1ec7n l\u1ee3i v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3ng g\u00f3i nh\u1ecf g\u1ecdn, d\u1ec5 mang theo<\/li>\n
                • H\u1ecd \u1ee7ng h\u1ed9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 cam k\u1ebft v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, t\u00e1i ch\u1ebf v\u00e0 s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi thi\u00ean nhi\u00ean<\/li>\n<\/ul>\n

                  Gen Z trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c<\/span><\/strong><\/h3>\n
                    \n
                  • Mu\u1ed1n h\u1ecdc nh\u1eefng k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c c\u00f3 \u00edch cho c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh<\/li>\n
                  • Th\u00edch linh ho\u1ea1t h\u00f3a h\u00ecnh th\u1ee9c h\u1ecdc t\u1eadp, bao g\u1ed3m h\u1ecdc t\u1eadp tr\u1ef1c tuy\u1ebfn, h\u1ecdc t\u1eadp t\u1ea1i tr\u01b0\u1eddng, h\u1ecdc t\u1eadp qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o online,…<\/li>\n
                  • Quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng h\u01a1n, mu\u1ed1n nghi\u00ean c\u1ee9u nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho c\u1ed9ng \u0111\u1ed3ng<\/li>\n
                  • Mong mu\u1ed1n s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng, c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u1ecdc t\u1eadp hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<\/ul>\n

                    \n

                    M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 gen Z<\/span><\/strong><\/h2>\n
                      \n
                    1. Gen Z t\u1eeb n\u0103m n\u00e0o?<\/li>\n
                    2. S\u1edf th\u00edch c\u1ee7a gen Z?<\/li>\n<\/ol>\n

                      Gen Z t\u1eeb n\u0103m n\u00e0o?<\/span><\/strong><\/h3>\n

                      Theo \u0111\u1ecbnh ngh\u0129a ph\u1ed5 bi\u1ebfn nh\u1ea5t, th\u1ebf h\u1ec7 Z l\u00e0 nh\u1eefng ng\u01b0\u1eddi sinh t\u1eeb n\u0103m 1997 \u0111\u1ebfn n\u0103m 2012. Nh\u01b0 v\u1eady, gi\u1edbi h\u1ea1n n\u0103m sinh c\u1ee7a th\u1ebf h\u1ec7 Z l\u00e0 t\u1eeb 1997 \u0111\u1ebfn 2012. Tuy nhi\u00ean, c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1ecbnh ngh\u0129a kh\u00e1c v\u1ec1 th\u1ebf h\u1ec7 gen Z l\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 1995 ho\u1eb7c 1996 v\u00e0 k\u1ebft th\u00fac v\u00e0o n\u0103m 2015 ho\u1eb7c 2016.<\/p>\n

                      D\u00f9 \u0111\u1ecbnh ngh\u0129a n\u00e0o th\u00ec th\u1ebf h\u1ec7 Z c\u0169ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi sinh ra v\u00e0 l\u1edbn l\u00ean trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin t\u1eeb r\u1ea5t s\u1edbm, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn l\u1ed1i s\u1ed1ng v\u00e0 suy ngh\u0129 c\u1ee7a h\u1ecd. T\u1ea1i Vi\u1ec7t Nam, th\u1ebf h\u1ec7 Z chi\u1ebfm kho\u1ea3ng 25% d\u00e2n s\u1ed1, l\u00e0 l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng v\u00e0 ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc.<\/p>\n

                      S\u1edf th\u00edch c\u1ee7a Gen Z?<\/span><\/strong><\/h3>\n

                      M\u1ed7i ng\u01b0\u1eddi c\u00f3 nh\u1eefng s\u1edf th\u00edch kh\u00e1c nhau, d\u1ef1a tr\u00ean t\u00ednh c\u00e1ch, s\u1edf tr\u01b0\u1eddng, s\u1edf \u0111o\u1ea3n,… hay m\u00f4i tr\u01b0\u1eddng s\u1ed1ng c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y ch\u1ec9 l\u00e0 g\u00f3c \u0111\u1ed9 ph\u00e2n t\u00edch c\u1ee7a t\u00e1c gi\u1ea3 v\u1ec1 th\u1ebf h\u1ec7 Gen Z, kh\u00f4ng mang b\u1ea5t k\u1ef3 m\u1ed9t thi\u00ean ki\u1ebfn ch\u1ee7 quan n\u00e0o:<\/p>\n

                        \n
                      • \n

                        Th\u1ec3 thao v\u00e0 gi\u1ea3i tr\u00ed<\/strong>: M\u1ed9t ph\u1ea7n l\u1edbn gen Z y\u00eau th\u00edch th\u1ec3 thao v\u00e0 gi\u1ea3i tr\u00ed, h\u1ecd quan t\u00e2m \u0111\u1ebfn c\u1ea3 s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t l\u1eabn tinh th\u1ea7n. H\u1ecd th\u01b0\u1eddng tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao nh\u01b0 b\u00f3ng \u0111\u00e1, b\u00f3ng r\u1ed5, b\u00f3ng chuy\u1ec1n,… v\u00e0 xem c\u00e1c tr\u1eadn \u0111\u1ea5u th\u1ec3 thao, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i tr\u00ed tr\u00ean truy\u1ec1n h\u00ecnh, m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<\/li>\n

                      • \n

                        C\u00f4ng ngh\u1ec7:<\/strong> Gen Z l\u00e0 th\u1ebf h\u1ec7 sinh ra v\u00e0 l\u1edbn l\u00ean c\u00f9ng v\u1edbi c\u00f4ng ngh\u1ec7, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1ed9t c\u00e1ch th\u00e0nh th\u1ea1o v\u00e0 th\u01b0\u1eddng d\u00e0nh nhi\u1ec1u th\u1eddi gian cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7 nh\u01b0 ch\u01a1i game, l\u01b0\u1edbt Tiktok, s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram,…<\/p>\n<\/li>\n

                      • \n

                        S\u00e1ng t\u1ea1o<\/strong>: Gen Z c\u00f3 xu h\u01b0\u1edbng y\u00eau th\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o nh\u01b0 v\u1ebd tranh, vi\u1ebft l\u00e1ch, \u00e2m nh\u1ea1c,… H\u1ecd th\u01b0\u1eddng tham gia c\u00e1c l\u1edbp h\u1ecdc, c\u00e2u l\u1ea1c b\u1ed9 s\u00e1ng t\u1ea1o \u0111\u1ec3 ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n<\/li>\n

                      • \n

                        X\u00e3 h\u1ed9i<\/strong>: Gen Z gi\u1edd \u0111\u00e2y c\u0169ng r\u1ea5t quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, h\u1ecd\u00a0tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i nh\u01b0 t\u00ecnh nguy\u1ec7n, tr\u1ed3ng c\u00e2y xanh, gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi c\u00f3 ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n,…<\/p>\n<\/li>\n

                      • \n

                        Du l\u1ecbch<\/strong>: Gen Z y\u00eau vi\u1ec7c\u00a0kh\u00e1m ph\u00e1 nh\u1eefng v\u00f9ng \u0111\u1ea5t m\u1edbi v\u00e0 th\u00edch\u00a0tr\u1ea3i nghi\u1ec7m nh\u1eefng \u0111i\u1ec1u m\u1edbi l\u1ea1.<\/p>\n<\/li>\n

                      • \n

                        L\u00e0m \u0111\u1eb9p<\/strong>: Gen Z quan t\u00e2m \u0111\u1ebfn ngo\u1ea1i h\u00ecnh v\u00e0 th\u01b0\u1eddng d\u00e0nh nhi\u1ec1u th\u1eddi gian cho vi\u1ec7c l\u00e0m \u0111\u1eb9p.<\/p>\n<\/li>\n

                      • \n

                        Th\u1eddi trang<\/strong>: Gen Z c\u00f3 xu h\u01b0\u1edbng theo \u0111u\u1ed5i phong c\u00e1ch th\u1eddi trang c\u00e1 t\u00ednh v\u00e0 \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<\/li>\n<\/ul>\n

                        C\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1ch m\u00e0 Gen Z s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ri\u00eang m\u00ecnh, th\u1ebf h\u1ec7 n\u00e0y c\u0169ng xem c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nh\u01b0 m\u1ed9t bi\u1ec3u hi\u1ec7n c\u1ee7a c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 b\u1ea3n s\u1eafc c\u1ee7a h\u1ecd. Th\u1ebf h\u1ec7 gen Z \u0111ang v\u1ea1ch ra con \u0111\u01b0\u1eddng c\u1ee7a ri\u00eang m\u00ecnh trong m\u1ed9t th\u1ebf gi\u1edbi bi\u1ebfn \u0111\u1ed9ng li\u00ean t\u1ee5c. M\u1eb7c d\u00f9 c\u00f3 th\u1ec3 c\u00f2n tr\u1ebb, nh\u01b0ng h\u1ecd \u0111\u00e3 v\u00e0 \u0111ang t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i, c\u1ed9ng \u0111\u1ed3ng, v\u1edbi s\u1ee9c tr\u1ebb, t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 ti\u1ec1m n\u0103ng to l\u1edbn, ch\u00fang ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tin t\u01b0\u1edfng r\u1eb1ng th\u1ebf h\u1ec7 n\u00e0y s\u1ebd t\u1ea1o ra nh\u1eefng k\u1ef3 t\u00edch l\u1edbn h\u01a1n n\u1eefa cho doanh nghi\u1ec7p v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                        Gi\u1ed1ng nh\u01b0 m\u1ecdi th\u1ebf h\u1ec7, h\u00e0nh vi c\u1ee7a gen Z \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi c\u00e1ch h\u1ecd l\u1edbn l\u00ean. Nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i ng\u00e0y nay \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh trong s\u1ef1 thay \u0111\u1ed5i v\u1ec1 kh\u00ed h\u1eadu, c\u00e1c \u0111\u1ee3t phong t\u1ecfa do \u0111\u1ea1i d\u1ecbch v\u00e0 n\u1ed7i lo s\u1ee3 v\u1ec1 cu\u1ed9c suy tho\u00e1i kinh t\u1ebf m\u1ed9t l\u1ea7n n\u1eefa. Nh\u01b0ng th\u1ebf h\u1ec7 n\u00e0y l\u1ea1i \u0111\u01b0\u1ee3c sinh ra khi internet \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i, h\u1ecd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o, n\u1ed5i tr\u1ed9i v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng ch\u00fa \u00fd.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[247],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/22881"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=22881"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/22881\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=22881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=22881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=22881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}