{"id":2317,"date":"2023-11-29T10:37:47","date_gmt":"2023-11-29T10:37:47","guid":{"rendered":"http:\/\/masterskills.org\/blog\/?p=2317"},"modified":"2023-12-21T08:50:51","modified_gmt":"2023-12-21T01:50:51","slug":"4-buoc-de-lap-mot-ke-hoach-kinh-doanh-hoan-hao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-buoc-de-lap-mot-ke-hoach-kinh-doanh-hoan-hao.html","title":{"rendered":"4 B\u01b0\u1edbc \u0110\u1ec3 L\u1eadp M\u1ed9t K\u1ebf Ho\u1ea1ch Kinh Doanh Ho\u00e0n H\u1ea3o"},"content":{"rendered":"<p><strong>M\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh th\u01b0\u1eddng c\u00f3 hai m\u1ee5c \u0111\u00edch sau: M\u1ed9t l\u00e0 cung c\u1ea5p l\u1ed9 tr\u00ecnh cho doanh nghi\u1ec7p v\u00e0 hai l\u00e0 thu h\u00fat ngu\u1ed3n t\u00e0i tr\u1ee3 t\u1eeb b\u00ean ngo\u00e0i.<\/strong><\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh t\u1ef1 kinh doanh, b\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t giai \u0111o\u1ea1n \u0111\u1ec3 l\u00ean <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.masterskills.org\/Business-plan-skills-training.htm\">k\u1ebf ho\u1ea1ch kinh doanh<\/a><\/span>. R\u1ea5t nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng m\u1ed9t trong nh\u1eefng l\u00fd do ch\u1ee7 y\u1ebfu khi\u1ebfn c\u00e1c doanh nghi\u1ec7p m\u1edbi th\u1ea5t b\u1ea1i l\u00e0 do k\u1ebf ho\u1ea1ch kinh doanh k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n<p>\u0110i\u1ec1u \u0111\u00e1ng m\u1eebng l\u00e0 vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh kh\u00f4ng kh\u00f3 nh\u01b0\u00a0 ch\u00fang ta ngh\u0129. \u0110\u1ec3 ph\u00e1t tri\u1ec3n<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.masterskills.org\/Business-plan-skills-training.htm\"> m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh b\u1ec1n v\u1eefng,<\/a><\/span> b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm r\u00f5 v\u1ec1 ng\u00e0nh m\u00e0 b\u1ea1n tham gia. Ti\u1ebfp theo,\u00a0c\u1ea7n x\u00e1c \u0111\u1ecbnh li\u1ec7u b\u1ea1n s\u1ebd \u00e1p d\u1ee5ng k\u1ebf ho\u1ea1ch \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n nh\u1eafm \u0111\u1ebfn l\u00e0 ai. Cu\u1ed1i c\u00f9ng, b\u1ea1n n\u00ean so\u1ea1n th\u1ea3o m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh ng\u1eafn g\u1ecdn, ho\u00e0n ch\u1ec9nh v\u00e0 to\u00e0n di\u1ec7n . Ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u chi ti\u1ebft t\u1eebng b\u01b0\u1edbc l\u00ean k\u1ebf ho\u1ea1ch d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<h3><strong>B\u01af\u1edaC 1: N\u1eaeM R\u00d5 C\u00d4NG VI\u1ec6C KINH DOANH<\/strong><\/h3>\n<p>\u0110\u1ec3 chu\u1ea9n b\u1ecb m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh, b\u1ea1n ph\u1ea3i n\u1eafm r\u00f5 ng\u00e0nh m\u00e0 m\u00ecnh tham gia. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n ph\u1ea3i nghi\u00ean c\u1ee9u r\u1ea5t nhi\u1ec1u. Nghi\u00ean c\u1ee9u d\u01b0\u1edbi hai h\u00ecnh th\u1ee9c: \u0111\u1ecdc t\u1ea5t c\u1ea3 m\u1ecdi th\u00f4ng tin v\u1ec1 ng\u00e0nh v\u00e0 n\u00f3i chuy\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. T\u00ecm hi\u1ec3u t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 v\u1ec1 doanh nghi\u1ec7p v\u00e0 ng\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n<h3><strong>B\u01af\u1edaC 2: X\u00c1C \u0110\u1ecaNH M\u1ee4C \u0110\u00cdCH C\u1ee6A K\u1ebe HO\u1ea0CH<\/strong><\/h3>\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh g\u00f3p ph\u1ea7n l\u00e0m r\u00f5 t\u1ea7m nh\u00ecn kinh doanh , v\u00e0 ch\u1ec9 d\u1eabn b\u1ea1n c\u00e1ch ho\u00e0n thi\u1ec7n t\u1ea7m nh\u00ecn \u0111\u00f3, n\u00f3 c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ti\u1ec1m n\u0103ng.<\/p>\n<p>N\u1ebfu b\u1ea1n kinh doanh b\u1eb1ng v\u1ed1n t\u1ef1 c\u00f3, vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch ch\u1ee7 y\u1ebfu v\u00ec l\u1ee3i \u00edch c\u1ee7a b\u1ea1n, nh\u01b0ng n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00ean ngo\u00e0i, m\u1ee5c ti\u00eau b\u1ea1n c\u1ea7n nh\u1eafm v\u00e0o ch\u00ednh l\u00e0 nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 n\u00e0y. V\u00ec v\u1eady, tr\u01b0\u1edbc khi v\u1ea1ch ra k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh, h\u00e3y x\u00e1c \u0111\u1ecbnh xem b\u1ea1n\u00a0 c\u1ea7n thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00ean ngo\u00e0i hay kh\u00f4ng.<\/p>\n<h3><strong>B\u01af\u1edaC 3: X\u00c1C \u0110\u1ecaNH \u0110\u1ed0I T\u01af\u1ee2NG<\/strong><\/h3>\n<p>N\u1ebfu b\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 l\u00e0 b\u1ea1n b\u00e8 hay c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh cho \u0111\u1ebfn c\u00e1c ng\u00e2n h\u00e0ng hay\u00a0\u00a0nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m, s\u1ebd \u0111\u1ea7u t\u01b0 th\u00f4ng qua vi\u1ec7c cho vay, mua c\u1ed5 phi\u1ebfu ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai c\u00e1ch. X\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 hi\u1ec3u bi\u1ebft c\u1ee7a h\u1ecd v\u00e0 nh\u1eefng g\u00ec h\u1ecd mong \u0111\u1ee3i t\u1eeb\u00a0m\u1ed9t d\u1ef1 \u00e1n \u0111\u1ea7u t\u01b0 ti\u1ec1m n\u0103ng. H\u00e3y nh\u1edb nh\u00e0 \u0111\u1ea7u t\u01b0 lu\u00f4n quan t\u00e2m \u0111\u1ebfn b\u1ed1n \u0111i\u1ec1u sau:<\/p>\n<ol>\n<li>S\u1ef1 t\u00edn nhi\u1ec7m\u00a0&#8211; B\u1ea1n t\u1ea1o d\u1ef1ng ni\u1ec1m tin b\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n th\u00f4ng qua c\u00e1ch \u1ee9ng x\u1eed v\u00e0 \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a m\u00ecnh, v\u00ec v\u1eady <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.masterskills.org\/Business-plan-skills-training.htm\">k\u1ebf ho\u1ea1ch kinh doanh <\/a><\/span>c\u1ee7a b\u1ea1n c\u0169ng c\u1ea7n th\u1ec3 hi\u1ec7n nh\u1eefng ph\u1ea9m ch\u1ea5t \u0111\u00f3.<\/li>\n<li>S\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1m\u00f4 h\u00ecnh kinh doanh- C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng nhi\u1ec7m v\u1ee5, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch b\u1ea1n s\u1ebd t\u1ea1o ra l\u1ee3i nhu\u1eadn. B\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch sao cho ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh: nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 b\u00ecnh th\u01b0\u1eddng c\u00f3 th\u1ec3 s\u1ee3 c\u00e1c thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh, trong khi c\u00e1c chuy\u00ean gia \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 s\u1ebd mu\u1ed1n nghe v\u1ec1 n\u00f3.<\/li>\n<li>T\u1ef1 tin v\u1ec1 t\u00e0i ch\u00ednh\u00a0&#8211; H\u00e3y n\u00eau r\u00f5 nh\u1eefng r\u1ee7i ro \u0111\u1ea7u t\u01b0 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n. Ngo\u00e0i ra, cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u1ea5y r\u1eb1ng b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng b\u1ed3i th\u01b0\u1eddng\u00a0 cho h\u1ecd &#8211; d\u00f9 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i.<\/li>\n<li>L\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0\u00a0l\u1edbn\u00a0&#8211; Trong giai \u0111o\u1ea1n 1928-2007, l\u1ee3i nhu\u1eadn t\u1eeb c\u1ed5 phi\u1ebfu t\u00ednh theo c\u1ea5p s\u1ed1 nh\u00e2n (h\u00e0m m\u0169) l\u00e0 9.8%, trong khi tr\u00e1i phi\u1ebfu kho b\u1ea1c th\u1eddi h\u1ea1n 10 n\u0103m l\u00e0 5%. L\u1ee3i nhu\u1eadn v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu t\u01b0 nh\u00e2n c\u00f2n kh\u00f3 \u0111o l\u01b0\u1eddng h\u01a1n, nh\u01b0ng nh\u00ecn chung c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 mong mu\u1ed1n ph\u1ea7n l\u00e3i t\u1eeb 2-5% tr\u00ean t\u1ed5ng l\u1ee3i nhu\u1eadn c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ed1n s\u1edf h\u1eefu c\u00f4ng trong m\u1ecdi ng\u00e0nh. L\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a doanh nghi\u1ec7p m\u1edbi ph\u1ea3i n\u1eb1m trong ph\u1ea1m vi v\u1ed1n c\u1ed5 ph\u1ea7n t\u01b0 nh\u00e2n.<\/li>\n<\/ol>\n<p>Th\u00f4ng th\u01b0\u1eddng, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn n\u1ed9i b\u1ed9 nh\u1ea5t \u0111\u1ecbnh. C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn d\u1ef1 ki\u1ebfn ph\u1ea3i t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00e1c c\u00f9ng ng\u00e0nh.<\/p>\n<h3><strong>B\u01af\u1edaC 4: L\u1eacP K\u1ebe HO\u1ea0CH KINH DOANH<\/strong><\/h3>\n<p>\u0110\u1ea7u ti\u00ean, h\u00e3y ph\u00e1c th\u1ea3o m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh. Xem x\u00e9t m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p v\u00e0 xem n\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.masterskills.org\/Business-plan-skills-training.htm\"> k\u1ebf ho\u1ea1ch kinh doanh <\/a><\/span>c\u1ee7a b\u1ea1n. H\u00e3y nh\u1edb r\u1eb1ng, k\u1ebf ho\u1ea1ch kinh doanh n\u00e0y l\u00e0 m\u1ed9t l\u1ed9 tr\u00ecnh. N\u00f3 ph\u1ea3i d\u1eabn \u0111\u01b0\u1eddng cho b\u1ea1n. N\u00f3 c\u0169ng ph\u1ea3i cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 bi\u1ebft nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m v\u00e0 l\u00fd do t\u1ea1i sao h\u1ecd n\u00ean \u0111\u1ea7u t\u01b0.<\/p>\n<p>Th\u1ee9 t\u1ef1 tr\u00ecnh b\u00e0y trong b\u1ea3n k\u1ebf ho\u1ea1ch c\u00f3 th\u1ec3 theo m\u1eabu sau:<\/p>\n<ul>\n<li>Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh<\/li>\n<li>T\u00f3m t\u1eaft<\/li>\n<li>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/li>\n<li>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n<li>K\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb<\/li>\n<li>Ph\u00e2n t\u00edch ng\u00e0nh v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>D\u1ef1 th\u1ea3o t\u00e0i ch\u00ednh<\/li>\n<li>S\u01a1 y\u1ebfu l\u00fd l\u1ecbch c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u c\u00f4ng ty<\/li>\n<li>\u0110\u1ec1 xu\u1ea5t c\u1ee7a b\u1ea1n (b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm\u00a0lo\u1ea1i h\u00ecnh huy \u0111\u1ed9ng v\u1ed1n n\u00e0o)<\/li>\n<li>Ph\u1ee5 l\u1ee5c (m\u1ecdi th\u00f4ng tin c\u1ea7n thi\u1ebft kh\u00e1c)<\/li>\n<\/ul>\n<p>B\u1ea1n c\u0169ng l\u01b0u \u00fd \u0111\u1ebfn v\u1ed1n kh\u1edfi \u0111\u1ea7u m\u00e0 b\u1ea1n b\u1ecf ra\u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o d\u1ef1 \u00e1n. Nh\u1eefng ng\u01b0\u1eddi b\u1ecf v\u1ed1n mu\u1ed1n (v\u00e0 th\u01b0\u1eddng y\u00eau c\u1ea7u) c\u00e1c doanh nh\u00e2n r\u00f3t v\u1ed1n c\u1ee7a h\u1ecd v\u00e0o d\u1ef1 \u00e1n, v\u00e0 ph\u1ea7n v\u1ed1n b\u1ea1n \u0111\u1ea7u t\u01b0 c\u00e0ng l\u1edbn so v\u1edbi gi\u00e1 tr\u1ecb th\u1ef1c th\u00ec c\u00e0ng c\u00f3 l\u1ee3i.<\/p>\n<p>B\u00e2y gi\u1edd ch\u00fang ta h\u00e3y xem l\u1ea1i chi ti\u1ebft t\u1eebng ph\u1ea7n c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh .<\/p>\n<ol>\n<li><strong> Tuy\u00ean B\u1ed1 S\u1ee9 M\u1ec7nh\u00a0(Mission Statement)<\/strong><\/li>\n<\/ol>\n<p>Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh l\u00e0 m\u1ed9t b\u1ea3n m\u00f4 t\u1ea3 s\u00fac t\u00edch, t\u1eeb m\u1ed9t \u0111\u1ebfn ba kh\u1ed5 v\u1ec1 m\u1ee5c ti\u00eau v\u00e0 t\u00f4n ch\u1ec9 c\u1ee7a doanh nghi\u1ec7p. Trong ph\u1ea7n n\u00e0y, b\u1ea1n n\u00ean kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf kinh doanh \u0111\u1ed9c nh\u1ea5t c\u1ee7a m\u00ecnh, ho\u1eb7c nh\u1eefng g\u00ec l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00f4ng ty c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh, n\u1ebfu kh\u00f4ng c\u00f4ng ty b\u1ea1n c\u0169ng ch\u1ec9 gi\u1ed1ng nh\u01b0 h\u1ecd.<\/p>\n<ol start=\"2\">\n<li><strong> B\u1ea3n T\u00f3m T\u1eaft (Executive Summary)<\/strong><\/li>\n<\/ol>\n<p>Executive Summary\u00a0l\u00e0 th\u1ee9 \u0111\u1ea7u ti\u00ean m\u00e0 m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 ti\u1ec1m n\u0103ng s\u1ebd \u0111\u1ecdc \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh xem s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ecdc c\u00e1c ph\u1ea7n ti\u1ebfp theo c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch n\u00e0y hay s\u1ebd v\u1ee9t n\u00f3 v\u00e0o s\u1ecdt r\u00e1c. V\u00ec v\u1eady, h\u00e3y t\u00f3m t\u1eaft ng\u1eafn g\u1ecdn<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.masterskills.org\/Business-plan-skills-training.htm\"> \u00fd t\u01b0\u1edfng kinh doanh<\/a><\/span> c\u1ee7a b\u1ea1n trong m\u1ed9t \u0111\u1ebfn hai trang v\u00e0 l\u00e0m n\u00f3 tr\u1edf n\u00ean d\u1ec5 hi\u1ec3u, h\u1ea5p d\u1eabn nh\u01b0ng c\u0169ng c\u1ef1c k\u1ef3 kh\u1ea3 thi trong m\u1eaft nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n<ol start=\"3\">\n<li><strong> \u0110\u1eb7c \u0110i\u1ec3m c\u1ee7a S\u1ea3n Ph\u1ea9m ho\u1eb7c D\u1ecbch V\u1ee5 (Product or Service Offering)<\/strong><\/li>\n<\/ol>\n<p>Vi\u1ec7c d\u00e0nh ra m\u1ed9t ph\u1ea7n \u0111\u1ec3 m\u00f4 t\u1ea3 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p m\u1ed9t c\u00e1ch chi ti\u1ebft \u0111\u1ed3ng th\u1eddi b\u1ea1n s\u1ebd \u0111\u1ecbnh gi\u00e1 bao nhi\u00eau cho nh\u1eefng g\u00ec b\u1ea1n \u0111ang b\u00e1n.<\/p>\n<ol start=\"4\">\n<li><strong> Th\u1ecb Tr\u01b0\u1eddng M\u1ee5c Ti\u00eau (Target Market)<\/strong><\/li>\n<\/ol>\n<p>Gi\u1edbi thi\u1ec7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau s\u01a1 c\u1ea5p v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau th\u1ee9 c\u1ea5p c\u00f9ng v\u1edbi b\u1ea5t k\u00ec nghi\u00ean c\u1ee9u n\u00e0o ch\u1ee9ng minh r\u1eb1ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn t\u1eebvi\u1ec7c ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n \u0111ang cung c\u1ea5p.<\/p>\n<ol start=\"5\">\n<li><strong> K\u1ebf Ho\u1ea1ch Ti\u1ebfp Th\u1ecb (Marketing plan)<\/strong><\/li>\n<\/ol>\n<p>Tr\u00ecnh b\u00e0y k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n v\u00e0 n\u00ean ch\u1ec9 r\u00f5 c\u00e1ch b\u1ea1n ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau nh\u01b0 th\u1ebf n\u00e0o. Ph\u1ea7n n\u00e0y trong k\u1ebf ho\u1ea1ch s\u1ebd bao g\u1ed3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n<ol start=\"6\">\n<li><strong> Ph\u00e2n T\u00edch Ng\u00e0nh v\u00e0 \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh (Industry and Competitive Analysis)<\/strong><\/li>\n<\/ol>\n<p>C\u1ea7n c\u00f3 m\u1ed9t b\u1ea3n ph\u00e2n t\u00edch \u0111\u1ea7y \u0111\u1ee7 v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 ng\u00e0nh v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan trong ng\u00e0nh. \u0110\u1eebng qu\u00ean t\u00ednh \u0111\u1ebfn c\u00e1c c\u01a1 quan \u0111i\u1ec1u h\u00e0nh v\u00e0 ch\u00ednh ph\u1ee7.<\/p>\n<ol start=\"7\">\n<li><strong>B\u00e1o C\u00e1o T\u00e0i Ch\u00ednh (Financial Statements)<\/strong><\/li>\n<\/ol>\n<p>B\u00e1o c\u00e1o t\u00e0i ch\u00ednh ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u1ea7y \u0111\u1ee7, ch\u00ednh x\u00e1c v\u00e0 to\u00e0n di\u1ec7n. M\u1ed7i con s\u1ed1 tr\u00ean b\u1ea3ng t\u00ednh ph\u1ea3i c\u00f3 ngh\u0129a. V\u00ed d\u1ee5, kh\u00f4ng \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh ti\u1ec1n l\u01b0\u01a1ng m\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh xem chi ph\u00ed l\u01b0\u01a1ng th\u1ef1c s\u1ef1 l\u00e0 bao nhi\u00eau. B\u00e1o c\u00e1o k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh ph\u1ea3i t\u01b0\u01a1ng \u1ee9ng v\u1edbi b\u00e1o c\u00e1o l\u01b0u chuy\u1ec3n ti\u1ec1n t\u1ec7,\u00a0b\u00e1o c\u00e1o l\u01b0u chuy\u1ec3n ti\u1ec1n t\u1ec7 ph\u1ea3i t\u01b0\u01a1ng \u1ee9ng v\u1edbi\u00a0b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n. B\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n ph\u1ea3i c\u00e2n b\u1eb1ng v\u00e0o cu\u1ed1i m\u1ed7i k\u1ef3. B\u1ea1n ph\u1ea3i c\u00f3 c\u1ea3 nh\u1eefng k\u00ea khai ph\u1ee5 (v\u00ed d\u1ee5 nh\u01b0 b\u1ea3n k\u00ea khai kh\u1ea5u hao v\u00e0 chi\u1ebft kh\u1ea5u) \u0111\u1ec3 d\u1ef1 ph\u00f2ng.<\/p>\n<p>N\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c d\u1ef1 th\u1ea3o b\u00e1o c\u00e1o t\u00e0i ch\u00ednh trong \u00edt nh\u1ea5t 5 n\u0103m, h\u00e3y thu\u00ea m\u1ed9t chuy\u00ean gia c\u00f3 tr\u00ecnh \u0111\u1ed9 \u0111\u1ec3 l\u00e0m c\u00f4ng vi\u1ec7c \u0111\u00f3.<\/p>\n<p>H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng d\u1ef1 b\u00e1o th\u1ef1c t\u1ebf. Khi \u01b0\u1edbc t\u00ednh m\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p, nh\u1eefng gi\u1ea3 \u0111\u1ecbnh ch\u1eafc ch\u1eafn c\u1ee7a b\u1ea1n n\u00ean d\u1ef1a tr\u00ean s\u1ef1 nghi\u00ean c\u1ee9u to\u00e0n di\u1ec7n v\u1ec1 ng\u00e0nh k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh. Ngo\u00e0i ra, h\u00e3y ph\u00e2n t\u00edch c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nhanh ch\u00f3ng c\u00f3 \u0111\u01b0\u1ee3c d\u00f2ng ti\u1ec1n d\u01b0\u01a1ng. Ti\u00eau chu\u1ea9n c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 l\u00e0 kh\u00e1c nhau nh\u01b0ng h\u1ea7u h\u1ebft h\u1ecd \u0111\u1ec1u mong mu\u1ed1n d\u00f2ng ti\u1ec1n d\u01b0\u01a1ng trong n\u0103m \u0111\u1ea7u ti\u00ean ho\u1ea1t \u0111\u1ed9ng, \u0111\u1eb7c bi\u1ec7t n\u1ebfu \u0111\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110\u1ec3 c\u00e1c d\u1ef1 \u0111o\u00e1n c\u1ee7a b\u1ea1n l\u00e0 ch\u00ednh x\u00e1c, b\u1ea1n ph\u1ea3i n\u1eafm r\u00f5 c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh. \u00a0N\u1ebfu b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4 h\u00ecnh ch\u00ednh x\u00e1c v\u00e0 th\u1ef1c t\u1ebf, nh\u01b0ng v\u1eabn d\u1ef1 \u0111o\u00e1n d\u00f2ng ti\u1ec1n \u00e2m h\u01a1n 12 th\u00e1ng, h\u00e3y xem l\u1ea1i<span style=\"color: #0000ff;\"> m\u00f4 h\u00ecnh kinh doanh<\/span> c\u1ee7a m\u00ecnh.<\/p>\n<ol start=\"8\">\n<li><strong> S\u01a1 Y\u1ebfu L\u00fd L\u1ecbch C\u1ee7a Nh\u1eefng Ng\u01b0\u1eddi \u0110\u1ee9ng \u0110\u1ea7u C\u00f4ng Ty (Resumes of Company Principals)<\/strong><\/li>\n<\/ol>\n<p>H\u00e3y tr\u00edch l\u00fd l\u1ecbch v\u00e0 tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n vi\u00ean quan tr\u1ecdng trong doanh nghi\u1ec7p. B\u1ea1n\u00a0 mu\u1ed1n nh\u1ea5n m\u1ea1nh r\u1eb1ng n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c \u0111\u00e3 gi\u00fap h\u1ecd nh\u01b0 th\u1ebf n\u00e0o trong vi\u1ec7c ti\u1ebfp nh\u1eadn th\u1eed th\u00e1ch \u0111i\u1ec1u h\u00e0nh c\u00f4ng vi\u1ec7c kinh doanh m\u1edbi n\u00e0y. Ngo\u00e0i ra, n\u1ebfu kinh nghi\u1ec7m c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb m\u1ed9t ng\u00e0nh ho\u00e0n to\u00e0n kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t t\u1ed5n th\u1ea5t.<\/p>\n<ol start=\"9\">\n<li><strong> \u0110\u1ec1 Xu\u1ea5t C\u1ee7a B\u1ea1n (Your offering)<\/strong><\/li>\n<\/ol>\n<p>Tr\u00ecnh b\u00e0y m\u1ee9c \u0111\u1ea7u t\u01b0 b\u1ea1n mong mu\u1ed1n v\u00e0 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng ngu\u1ed3n v\u1ed1n. N\u1ebfu b\u1ea1n \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m, h\u00e3y ch\u1ec9 ra m\u1ee9c gi\u00e1 ri\u00eang c\u1ee7a t\u1eebng \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n<p>M\u1ed9t khi b\u1ea1n t\u1ed5ng h\u1ee3p \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin quan tr\u1ecdng n\u00e0y, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n s\u1ebd tr\u00ecnh b\u00e0y b\u1ea3n k\u1ebf ho\u1ea1ch m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p. <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.masterskills.org\/Business-plan-skills-training.htm\">B\u1ea3n k\u1ebf ho\u1ea1ch<\/a><\/span> n\u00ean \u0111\u01b0\u1ee3c \u0111\u00e1nh m\u00e1y, c\u0103n ch\u1ec9nh l\u1ec1 v\u00e0 c\u00f3 b\u1ed1 c\u1ee5c r\u00f5 r\u00e0ng. N\u1ebfu c\u00f3 th\u1ec3 h\u00e3y s\u1eed d\u1ee5ng \u0111\u1ed3 h\u1ecda v\u00e0 h\u00ecnh \u1ea3nh. Kh\u00f4ng vi\u1ebft tay c\u00e1c thay \u0111\u1ed5i hay ch\u1ec9nh s\u1eeda.<\/p>\n<p>N\u1ed9i dung trong b\u1ea3n k\u1ebf ho\u1ea1ch n\u00ean \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 m\u1ed9t cu\u1ed1n s\u00e1ch ho\u1eb7c m\u1ed9t t\u1edd t\u1ea1p ch\u00ed.<\/p>\n<p>Sau khi \u0111\u00e3 ho\u00e0n t\u1ea5t b\u1ea3n k\u1ebf ho\u1ea1ch, h\u00e3y nh\u1edd m\u1ed9t chuy\u00ean gia m\u00e0 b\u1ea1n tin t\u01b0\u1edfng ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t K\u1ebf to\u00e1n c\u00f4ng (CPA) ho\u1eb7c m\u1ed9t lu\u1eadt s\u01b0 ki\u1ec3m tra l\u1ea1i. Ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng chi ti\u1ebft, sai s\u00f3t ho\u1eb7c thi\u1ebfu s\u00f3t m\u00e0 b\u1ea1n m\u1eafc ph\u1ea3i. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t nh\u1eadn \u0111\u1ecbnh kh\u00e1ch quan v\u1ec1 s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3><strong>X\u00c2Y D\u1ef0NG K\u1ebe HO\u1ea0CH KINH DOANH CH\u1ec8 L\u00c0 B\u01af\u1edaC \u0110\u1ea6U<\/strong><\/h3>\n<p>M\u1ed9t khi b\u1ea1n \u0111\u00e3 ho\u00e0n thi\u1ec7n b\u1ea3n k\u1ebf ho\u1ea1ch, h\u00e3y g\u1eedi n\u00f3 cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ti\u1ec1m n\u0103ng, nh\u1eefng ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 cam k\u1ebft c\u1ea5p v\u1ed1n. Khi nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng cam k\u1ebft c\u1ee7a h\u1ecd, b\u1ea1n s\u1ebd ph\u1ea3i th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u1ec1 c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 sau \u0111\u00f3, cu\u1ed1i c\u00f9ng, m\u1edf c\u1eeda doanh nghi\u1ec7p, \u0111\u00f3 l\u00e0 l\u00fac c\u00f3 th\u1ec3 d\u1eebng l\u00fd thuy\u1ebft \u0111\u1ec3 b\u1eaft \u0111\u1ea7u th\u1ef1c h\u00e0nh.<\/p>\n<p><span class=\"_5mfr _47e3\"><span class=\"_7oe\">&#xfe0f;<\/span><\/span>\u00a0Kh\u00f3a h\u1ecdc\u00a0K\u1ef8 N\u0102NG\u00a0L\u1eacP K\u1ebe HO\u1ea0CH KINH DOANH\u00a0c\u1ee7a Vi\u1ec7n MasterSkills c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh nh\u00e0 l\u00e3nh \u0111\u1ea1o hi\u1ec7u qu\u1ea3.<\/p>\n<p>Tham kh\u1ea3m chi ti\u1ebft h\u01a1n t\u1ea1i :\u00a0<a href=\"https:\/\/masterskills.org\/Business-plan-skills-training.htm\">https:\/\/masterskills.org\/Business-plan-skills-training.htm<\/a><\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; ** &#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>\n<span class=\"_5mfr _47e3\"><span class=\"_7oe\">&#x1f449;<\/span><\/span>\u00a0H\u1ecdc vi\u1ec7n Masterskills Vietnam\u00a0<span class=\"_5mfr _47e3\"><span class=\"_7oe\">&#x1f448;<\/span><\/span><br \/>\n<span class=\"_5mfr _47e3\"><\/span>\u00a0V\u0103n ph\u00f2ng: L\u1ea7u 9, T\u00f2a nh\u00e0 Vietcomreal, 68 Nguy\u1ec5n Hu\u1ec7, Ph\u01b0\u1eddng B\u1ebfn Ngh\u00e9, Qu\u1eadn 1, Tp.HCM<br \/>\n<span class=\"_5mfr _47e3\"><img loading=\"lazy\" decoding=\"async\" class=\"img\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/1f552.png\" alt=\"\" width=\"16\" height=\"16\" \/><\/span>\u00a0Th\u1eddi gian l\u00e0m vi\u1ec7c: T\u1eeb 8h30 ~ 17h00 (T\u1eeb Th\u1ee9 hai \u0111\u1ebfn Th\u1ee9 s\u00e1u)<br \/>\n<span class=\"_5mfr _47e3\"><\/span>\u00a0H\u1ecdc t\u1ea1i Tp.HCM: T\u1ea7ng 2, T\u00f2a nh\u00e0 TS Building, S\u1ed1 17, \u0110\u01b0\u1eddng s\u1ed1 2, C\u01b0 x\u00e1 \u0110\u00f4 Th\u00e0nh, P.4, Q.3, Tp.HCM<br \/>\n<span class=\"_5mfr _47e3\"><\/span>\u00a0H\u1ecdc t\u1ea1i H\u00e0 n\u1ed9i: T\u1ea7ng 7, Trung T\u00e2m TM V\u00e2n H\u1ed3, S\u1ed1 51, L\u00ea \u0110\u1ea1i H\u00e0nh, Q.Hai B\u00e0 Tr\u01b0ng, Tp.H\u00e0 N\u1ed9i<br \/>\n<span class=\"_5mfr _47e3\"><\/span>\u00a0Tel.(028) 22 194 047<br \/>\n<span class=\"_5mfr _47e3\"><\/span>\u00a0Email:info@masterskills.org<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh th\u01b0\u1eddng c\u00f3 hai m\u1ee5c \u0111\u00edch sau: M\u1ed9t l\u00e0 cung c\u1ea5p l\u1ed9 tr\u00ecnh cho doanh nghi\u1ec7p v\u00e0 hai l\u00e0 thu h\u00fat ngu\u1ed3n t\u00e0i tr\u1ee3 t\u1eeb b\u00ean ngo\u00e0i. N\u1ebfu b\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh t\u1ef1 kinh doanh, b\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t giai \u0111o\u1ea1n \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch kinh doanh. R\u1ea5t nhi\u1ec1u nghi\u00ean c\u1ee9u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[170],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/2317"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=2317"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/2317\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=2317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=2317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=2317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}