{"id":23179,"date":"2023-12-06T07:42:06","date_gmt":"2023-12-06T07:42:06","guid":{"rendered":"https:\/\/masterskills.org\/blog\/email-marketing-la-gi-cach-xay-dung-email-marketing-hieu-qua.html"},"modified":"2023-12-22T08:13:49","modified_gmt":"2023-12-22T01:13:49","slug":"email-marketing-la-gi-cach-xay-dung-email-marketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/email-marketing-la-gi-cach-xay-dung-email-marketing-hieu-qua.html","title":{"rendered":"Email Marketing l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng Email Marketing hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
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Email Marketing bao g\u1ed3m c\u00e1c b\u1ea3n tin, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1c tin nh\u1eafn nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p th\u00f4ng tin. V\u00ec ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ch\u1ecdn \u0111\u0103ng k\u00fd Email n\u00ean kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i s\u1ebd cao h\u01a1n c\u00e1c k\u00eanh kh\u00e1c. L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) cao khi\u1ebfn n\u00f3 tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u v\u00e0o t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p.<\/p>\n

Email Marketing l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Email Marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng Email \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c hi\u1ec7n t\u1ea1i. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, cung c\u1ea5p th\u00f4ng tin\/ c\u1eadp nh\u1eadt ho\u1eb7c khuy\u1ebfn kh\u00edch h\u00e0nh \u0111\u1ed9ng.\u00a0<\/p>\n

Trong Email Marketing, c\u00e1c doanh nghi\u1ec7p t\u1ea1o v\u00e0 g\u1eedi email ch\u1ee9a th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, khuy\u1ebfn m\u00e3i, tin t\u1ee9c ho\u1eb7c n\u1ed9i dung gi\u00e1 tr\u1ecb kh\u00e1c \u0111\u1ebfn danh s\u00e1ch kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 ho\u1eb7c danh s\u00e1ch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. M\u1ee5c ti\u00eau c\u1ee7a Email Marketing l\u00e0 t\u1ea1o ra t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng quan h\u1ec7 kh\u00e1ch h\u00e0ng, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

C\u00f4ng c\u1ee5 Email Marketing th\u01b0\u1eddng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd danh s\u00e1ch kh\u00e1ch h\u00e0ng, t\u1ea1o m\u1eabu email, l\u00ean l\u1ecbch g\u1eedi email theo th\u1eddi gian c\u1ee5 th\u1ec3, theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3.<\/p>\n

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C\u00e1c lo\u1ea1i Email Marketing ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/span><\/strong><\/h2>\n
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  1. Email Marketing Sale<\/li>\n
  2. Email Marketing ch\u00e0o m\u1eebng<\/li>\n
  3. Email Marketing x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
  4. Email newslette<\/li>\n
  5. Lead nurturing email<\/li>\n
  6. Email kh\u1ea3o s\u00e1t<\/li>\n<\/ol>\n

    Email Marketing Sale<\/span><\/strong><\/h3>\n

    Email Marketing Sale l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng email \u0111\u1ec3 t\u1ea1o v\u00e0 g\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i \u0111\u1ebfn ng\u01b0\u1eddi nh\u1eadn nh\u1eb1m th\u00fac \u0111\u1ea9y vi\u1ec7c mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c g\u1eedi email tr\u1ef1c ti\u1ebfp \u0111\u1ebfn danh s\u00e1ch kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 ho\u1eb7c ti\u1ec1m n\u0103ng, m\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng cao.<\/p>\n

    Email Marketing Sale c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3:<\/p>\n

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    • Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi<\/li>\n
    • Qu\u1ea3ng c\u00e1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1<\/li>\n
    • Cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/li>\n
    • Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/li>\n<\/ul>\n

      \u0110\u1ec3 t\u1ea1o email giao d\u1ecbch hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd:<\/p>\n

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        Ti\u00eau \u0111\u1ec1 email<\/strong>: Ti\u00eau \u0111\u1ec1 n\u00ean li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn n\u1ed9i dung doanh nghi\u1ec7p mu\u1ed1n g\u1eedi cho kh\u00e1ch h\u00e0ng v\u00e0 n\u00ean \u0111\u01b0\u1ee3c vi\u1ebft ng\u1eafn g\u1ecdn. \u0110\u1ed9 d\u00e0i t\u1ed1t nh\u1ea5t cho ti\u00eau \u0111\u1ec1 l\u00e0 t\u1eeb 60-70 k\u00fd t\u1ef1.<\/p>\n<\/li>\n

      • \n

        C\u00e1 nh\u00e2n h\u00f3a email:<\/strong> S\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt c\u00e1 nh\u00e2n h\u00f3a trong email \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 m\u1edf v\u00e0 nh\u1ea5p chu\u1ed9t. N\u1ebfu c\u00f3 th\u1ec3, thu th\u1eadp th\u00eam th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a t\u1ed1t h\u01a1n.<\/p>\n<\/li>\n

      • \n

        Ch\u1ecdn th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p<\/strong>: \u0110\u1ea3m b\u1ea3o email giao d\u1ecbch \u0111\u01b0\u1ee3c g\u1eedi \u0111\u00fang th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5, email x\u00e1c nh\u1eadn n\u00ean \u0111\u01b0\u1ee3c g\u1eedi ngay sau khi kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m. Email ph\u1ea3n h\u1ed3i c\u1ea7n \u0111\u01b0\u1ee3c g\u1eedi trong v\u00f2ng m\u1ed9t ho\u1eb7c hai ng\u00e0y sau khi giao h\u00e0ng \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn.<\/p>\n<\/li>\n

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        T\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong>: Khi thi\u1ebft k\u1ebf email, h\u00e3y nh\u1edb t\u1ed1i \u01b0u h\u00f3a cho m\u00e0n h\u00ecnh thi\u1ebft b\u1ecb di \u0111\u1ed9ng. \u0110\u1ea3m b\u1ea3o r\u1eb1ng thi\u1ebft k\u1ebf email ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u1eeb n\u1ed9i dung \u0111\u1ebfn kho\u1ea3ng c\u00e1ch, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/li>\n<\/ul>\n

        Email Marketing ch\u00e0o m\u1eebng<\/span><\/strong><\/h3>\n

        Email Marketing ch\u00e0o m\u1eebng th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1eedi t\u1ef1 \u0111\u1ed9ng ngay sau khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u01b0 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, \u0111\u1eb7t h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd nh\u1eadn tin t\u1ee9c. Email ch\u00e0o m\u1eebng th\u01b0\u1eddng ch\u1ee9a nh\u1eefng th\u00f4ng \u0111i\u1ec7p ch\u00e2n th\u00e0nh v\u00e0 t\u00f9y ch\u1ec9nh, nh\u1eb1m chia s\u1ebb c\u00e1c th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, ch\u00ednh s\u00e1ch ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t. Ngo\u00e0i ra, email n\u00e0y c\u0169ng c\u00f3 th\u1ec3 ch\u1ee9a c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn trang web, blog ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 th\u00eam v\u1ec1 doanh nghi\u1ec7p.<\/p>\n

        M\u1ed9t s\u1ed1 l\u01b0u \u00fd quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t email welcome hi\u1ec7u qu\u1ea3:<\/p>\n

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          T\u00ednh \u0111\u1ed3ng b\u1ed9<\/strong>: \u0110\u1ea3m b\u1ea3o email ch\u00e0o m\u1eebng ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch v\u00e0 c\u00e1ch di\u1ec5n \u0111\u1ea1t c\u1ee7a c\u00e1c email ti\u1ebfp theo. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o s\u1ef1 li\u00ean k\u1ebft, tin t\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch v\u00e0 doanh nghi\u1ec7p.<\/p>\n<\/li>\n

        • \n

          T\u1eadp trung v\u00e0o l\u1ee3i \u00edch<\/strong>: Nh\u1ea5n m\u1ea1nh nh\u1eefng l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch theo d\u00f5i email doanh nghi\u1ec7p. Gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch nh\u1eefng email n\u00e0y c\u00f3 th\u1ec3 mang \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 \u01b0u \u0111\u00e3i cho kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

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          Khuy\u1ebfn m\u00e3i v\u00e0 qu\u00e0 t\u1eb7ng<\/strong>: Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u01a1 h\u1ed9i nh\u1eadn khuy\u1ebfn m\u00e3i, qu\u00e0 t\u1eb7ng ho\u1eb7c tham gia v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh r\u00fat th\u01b0\u1edfng. Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng, t\u1ea1o ra m\u1ed9t c\u1ea3m gi\u00e1c h\u1ee9ng th\u00fa v\u00e0 mong mu\u1ed1n tham gia.<\/p>\n<\/li>\n

        • \n

          Qu\u1ea3n l\u00fd s\u1ed1 l\u01b0\u1ee3ng email:<\/strong> \u0110\u1eebng g\u1eedi qu\u00e1 nhi\u1ec1u email \u0111\u1ec3 tr\u00e1nh l\u00e0m phi\u1ec1n kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

          Email Marketing x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/h3>\n

          Email Marketing x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng email \u0111\u1ec3 t\u1ea1o d\u1ef1ng, ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c. N\u00f3 bao g\u1ed3m vi\u1ec7c g\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p email ch\u1ea5t l\u01b0\u1ee3ng, li\u00ean t\u1ee5c \u0111\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u00e0 t\u1ea1o l\u00f2ng tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

          M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a Email Marketing x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea1o ra m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch g\u1eedi c\u00e1c email c\u00f3 gi\u00e1 tr\u1ecb, h\u1ea5p d\u1eabn v\u00e0 li\u00ean quan, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong t\u00e2m tr\u00ed ng\u01b0\u1eddi nh\u1eadn.<\/p>\n

          C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng trong Email Marketing x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m:<\/p>\n

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            \u0110\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u: Email Marketing ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u00fang nh\u1eefng gi\u00e1 tr\u1ecb, th\u00f4ng \u0111i\u1ec7p v\u00e0 phong c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p.<\/p>\n<\/li>\n

          • \n

            T\u00ednh nh\u1ea5t qu\u00e1n: C\u00e1c email ph\u1ea3i c\u00f3 m\u1ed9t giao di\u1ec7n th\u1ed1ng nh\u1ea5t v\u1ec1 thi\u1ebft k\u1ebf, m\u00e0u s\u1eafc v\u00e0 phong c\u00e1ch vi\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u li\u1ec1n m\u1ea1ch.<\/p>\n<\/li>\n

          • \n

            N\u1ed9i dung gi\u00e1 tr\u1ecb: Cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch, h\u1ea5p d\u1eabn v\u00e0 li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

          • \n

            T\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7: T\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, b\u1eb1ng c\u00e1ch g\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a, h\u1ecfi \u00fd ki\u1ebfn, ph\u1ea3n h\u1ed3i v\u00e0 gi\u1ea3i \u0111\u00e1p c\u00e2u h\u1ecfi.<\/p>\n<\/li>\n

          • \n

            \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3: Gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 v\u1ec1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n<\/li>\n<\/ul>\n

            Email newslette<\/span><\/strong><\/h3>\n

            Email newsletter hay email b\u1ea3n tin l\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c g\u1eedi qua email \u0111\u1ebfn danh s\u00e1ch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin m\u1edbi nh\u1ea5t, tin t\u1ee9c, n\u1ed9i dung hay khuy\u1ebfn m\u00e3i t\u1eeb m\u1ed9t t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 duy tr\u00ec li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch g\u1eedi nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch, gi\u00fap t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

            Email newsletter th\u01b0\u1eddng bao g\u1ed3m c\u00e1c n\u1ed9i dung nh\u01b0 b\u00e0i vi\u1ebft blog, tin t\u1ee9c ng\u00e0nh, b\u1ea3n tin h\u00e0ng tu\u1ea7n\/th\u00e1ng, th\u00f4ng b\u00e1o s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, s\u1ea3n ph\u1ea9m m\u1edbi, b\u00e0i vi\u1ebft chuy\u00ean gia ho\u1eb7c n\u1ed9i dung gi\u00e1o d\u1ee5c. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a email newsletter l\u00e0 t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft v\u1edbi \u0111\u1ed9c gi\u1ea3 v\u00e0 kh\u00e1ch h\u00e0ng, t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 t\u1ea1o ra c\u01a1 h\u1ed9i kinh doanh.<\/p>\n

            Ng\u01b0\u1eddi nh\u1eadn email newsletter th\u01b0\u1eddng \u0111\u00e3 \u0111\u0103ng k\u00fd v\u00e0 chia s\u1ebb th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a m\u00ecnh v\u1edbi t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p \u0111\u1ec3 nh\u1eadn th\u00f4ng b\u00e1o. H\u1ecd c\u00f3 th\u1ec3 h\u1ee7y \u0111\u0103ng k\u00fd b\u1ea5t c\u1ee9 l\u00fac n\u00e0o n\u1ebfu kh\u00f4ng mu\u1ed1n ti\u1ebfp t\u1ee5c nh\u1eadn email.<\/p>\n

            Lead nurturing email<\/span><\/strong><\/h3>\n

            M\u1ee5c ti\u00eau c\u1ee7a lead nurturing emails l\u00e0 cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb, h\u01b0\u1edbng d\u1eabn ho\u1eb7c n\u1ed9i dung li\u00ean quan \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u0103ng c\u01b0\u1eddng quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u00f4ng qua vi\u1ec7c g\u1eedi c\u00e1c email \u0111\u1ecbnh k\u1ef3 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a, doanh nghi\u1ec7p c\u00f3 th\u1ec3 duy tr\u00ec s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

            Email kh\u1ea3o s\u00e1t<\/span><\/strong><\/h3>\n

            Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p. Vi\u1ec7c g\u1eedi nh\u1eefng email n\u00e0y s\u1ebd truy\u1ec1n \u0111\u1ea1t t\u1edbi kh\u00e1ch h\u00e0ng r\u1eb1ng doanh nghi\u1ec7p lu\u00f4n coi tr\u1ecdng \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a h\u1ecd v\u00e0 mu\u1ed1n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m, s\u1ea3n ph\u1ea9m ho\u1eb7c b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec doanh nghi\u1ec7p cung c\u1ea5p m\u00e0 h\u1ecd s\u1ebd th\u00edch. C\u00e1c doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 l\u1ea5y ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y v\u00e0 \u00e1p d\u1ee5ng ch\u00fang v\u00e0o c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd, hy v\u1ecdng t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.<\/p>\n

            \n

            Vai tr\u00f2 c\u1ee7a Email Marketing<\/span><\/strong><\/h2>\n

            Vi\u1ec7c s\u1eed d\u1ee5ng email trong n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 khuy\u1ebfn kh\u00edch l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Email Marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng trong danh s\u00e1ch email c\u1ee7a doanh nghi\u1ec7p bi\u1ebft \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch b\u00e1n h\u00e0ng nh\u1eb9 nh\u00e0ng h\u01a1n \u0111\u1ec3 tr\u00ecnh b\u00e0y cho kh\u00e1ch h\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c thu h\u00fat h\u1ecd tham gia gi\u1eefa c\u00e1c l\u1ea7n mua h\u00e0ng. Vai tr\u00f2 c\u1ee7a Email Marketing ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

              \n
            1. T\u1ed1i \u01b0u chi ph\u00ed<\/li>\n
            2. Ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3<\/li>\n
            3. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
            4. T\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n
            5. Tu\u1ef3 ch\u1ec9nh linh ho\u1ea1t v\u00e0 c\u00e1 nh\u00e2n ho\u00e1<\/li>\n
            6. D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng<\/li>\n<\/ol>\n

              T\u1ed1i \u01b0u chi ph\u00ed<\/span><\/strong><\/h3>\n

              So v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng \u0111\u1ea1i tr\u00e0 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, radio ho\u1eb7c b\u00e1o ch\u00ed, Email Marketing th\u01b0\u1eddng c\u00f3 chi ph\u00ed th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3. Doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t danh s\u00e1ch email, c\u00f9ng v\u1edbi vi\u1ec7c t\u1ea1o v\u00e0 g\u1eedi email, thay v\u00ec m\u1ea5t nhi\u1ec1u ti\u1ec1n cho qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng.<\/p>\n

              So v\u1edbi vi\u1ec7c g\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp, Email Marketing kh\u00f4ng \u0111\u00f2i h\u1ecfi chi ph\u00ed in \u1ea5n, bao th\u01b0 v\u00e0 ph\u00ed g\u1eedi th\u01b0. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi h\u00e0ng ng\u00e0n email ch\u1ec9 v\u1edbi m\u1ed9t kho\u1ea3n ph\u00ed nh\u1ecf. \u0110\u1eb7c bi\u1ec7t, v\u1edbi Email Marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n

              Ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3<\/span><\/strong><\/h3>\n

              Email l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh ti\u1ebfp th\u1ecb c\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng nh\u1ea5t. V\u1edbi Email Marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng. Vi\u1ec7c g\u1eedi email theo \u0111\u1ecbnh k\u1ef3 v\u00e0 n\u1eafm b\u1eaft th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c.<\/p>\n

              N\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, Email Marketing c\u00f3 th\u1ec3 t\u1ea1o ra t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao. B\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch, khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn v\u00e0 g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m\/ph\u1ee5c v\u1ee5 ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, ch\u1eb3ng h\u1ea1n nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5, ho\u1eb7c tham gia s\u1ef1 ki\u1ec7n.<\/p>\n

              X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/h3>\n

              Email Marketing cho ph\u00e9p doanh nghi\u1ec7p g\u1eedi th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n, \u0111\u1ed3ng nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 hi\u1ec7n t\u1ea1i. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf giao di\u1ec7n, logo, m\u00e0u s\u1eafc v\u00e0 font ch\u1eef ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng nh\u1ea5t v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n

              Khi kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c email \u0111\u00e1ng tin c\u1eady v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb doanh nghi\u1ec7p, h\u1ecd s\u1ebd nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 trong c\u00e1c giao d\u1ecbch ti\u1ebfp theo. Email Marketing cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng..<\/p>\n

              T\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h3>\n

              B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u00ean kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung v\u00e0 g\u1eedi nh\u1eefng th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m g\u1ea7n g\u0169i v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Email Marketing \u0111\u1ed3ng th\u1eddi c\u0169ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn website ho\u1eb7c c\u1eeda h\u00e0ng doanh nghi\u1ec7p. Th\u00f4ng qua vi\u1ec7c th\u00eam c\u00e1c li\u00ean k\u1ebft v\u00e0 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, v\u00ed d\u1ee5 nh\u01b0 mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd s\u1ef1 ki\u1ec7n, c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

              Tu\u1ef3 ch\u1ec9nh linh ho\u1ea1t v\u00e0 c\u00e1 nh\u00e2n ho\u00e1<\/span><\/strong><\/h3>\n

              C\u00e1c c\u00f4ng c\u1ee5 Email Marketing hi\u1ec7n \u0111\u1ea1i cho ph\u00e9p doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c m\u1eabu email \u0111a d\u1ea1ng v\u00e0 t\u00f9y ch\u1ec9nh theo nhu c\u1ea7u. C\u00e1 nh\u00e2n h\u00f3a Email Marketing l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c email ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap Email Marketing tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat h\u01a1n, t\u1eeb \u0111\u00f3 n\u00e2ng cao t\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

              Kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft, \u0111\u1ecdc to\u00e0n b\u1ed9 n\u1ed9i dung,… Gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

              D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng<\/span><\/strong><\/h3>\n

              Email Marketing cung c\u1ea5p nhi\u1ec1u d\u1eef li\u1ec7u \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3, gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. M\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 ph\u1ed5 bi\u1ebfn trong Email Marketing c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

                \n
              • \n

                T\u1ef7 l\u1ec7 m\u1edf email (Open rate)<\/strong>: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi nh\u1eadn m\u1edf email. N\u00f3 cho b\u1ea1n bi\u1ebft m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung email \u0111\u00f3.<\/p>\n<\/li>\n

              • \n

                T\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft (Click-through rate)<\/strong>: T\u1ef7 l\u1ec7 ng\u01b0\u1eddi nh\u1eadn email nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong email. Cho bi\u1ebft m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c li\u00ean k\u1ebft trong email.<\/p>\n<\/li>\n

              • \n

                T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion rate)<\/strong>: T\u1ef7 l\u1ec7 ng\u01b0\u1eddi nh\u1eadn email th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u00e0 ng\u01b0\u1eddi g\u1eedi mong mu\u1ed1n, v\u00ed d\u1ee5 nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5, ho\u1eb7c t\u1ea3i xu\u1ed1ng t\u00e0i li\u1ec7u.<\/p>\n<\/li>\n

              • \n

                T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd (Unsubscribe rate):<\/strong> T\u1ef7 l\u1ec7 ng\u01b0\u1eddi nh\u1eadn email h\u1ee7y \u0111\u0103ng k\u00fd sau khi nh\u1eadn email t\u1eeb ng\u01b0\u1eddi g\u1eedi. N\u1ebfu t\u1ef7 l\u1ec7 n\u00e0y cao, c\u00f3 th\u1ec3 c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1edbi n\u1ed9i dung ho\u1eb7c t\u1ea7n su\u1ea5t g\u1eedi email.<\/p>\n<\/li>\n

              • \n

                Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/strong>: Theo d\u00f5i ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng trong email, v\u00ed d\u1ee5 nh\u01b0 c\u00e2u tr\u1ea3 l\u1eddi, ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c. Gi\u00fap ng\u01b0\u1eddi g\u1eedi \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

                \n

                \u0110\u1ed1i t\u01b0\u1ee3ng s\u1eed d\u1ee5ng Email Marketing<\/span><\/strong><\/h2>\n

                Email Marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau trong m\u1ee5c \u0111\u00edch kinh doanh v\u00e0 giao ti\u1ebfp. Trong \u0111\u00f3, m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng Email Marketing ph\u1ea3i k\u1ec3 \u0111\u1ebfn bao g\u1ed3m:<\/p>\n

                  \n
                • \n

                  Doanh nghi\u1ec7p<\/strong>: Email Marketing gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, khuy\u1ebfn m\u00e3i, s\u1ef1 ki\u1ec7n ho\u1eb7c cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c.<\/p>\n<\/li>\n

                • \n

                  C\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn<\/strong>: Nh\u1eefng t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn nh\u01b0 t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n, t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i, t\u1ed5 ch\u1ee9c t\u00ecnh nguy\u1ec7n, hay c\u00e1c t\u1ed5 ch\u1ee9c ch\u00ednh tr\u1ecb th\u01b0\u1eddng s\u1eed d\u1ee5ng Email Marketing \u0111\u1ec3 t\u1ea1o s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh, g\u00e2y qu\u1ef9, k\u00eau g\u1ecdi t\u00ecnh nguy\u1ec7n vi\u00ean, ho\u1eb7c th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<\/li>\n

                • \n

                  Ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/strong>: C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn s\u1eed d\u1ee5ng Email Marketing \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, cung c\u1ea5p th\u00f4ng tin v\u1ec1 khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1, ho\u1eb7c g\u1eedi th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c ho\u00e0n t\u1ea5t giao d\u1ecbch v\u00e0 c\u1eadp nh\u1eadt \u0111\u01a1n h\u00e0ng cho kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

                • \n

                  Ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (Affiliate Marketing)<\/strong>: Th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111ang qu\u1ea3ng c\u00e1o. H\u1ecd c\u00f3 th\u1ec3 g\u1eedi email cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a m\u00ecnh \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin, cung c\u1ea5p li\u00ean k\u1ebft theo d\u00f5i ho\u1eb7c khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/p>\n<\/li>\n<\/ul>\n

                  Quy tr\u00ecnh 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Email Marketing hi\u1ec7u qu\u1ea3<\/span><\/strong><\/h2>\n
                    \n
                  • B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau Email Marketing<\/li>\n
                  • B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng data ch\u1ea5t l\u01b0\u1ee3ng<\/li>\n
                  • B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng n\u1ed9i dung Email Marketing h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n
                  • B\u01b0\u1edbc 4: L\u1eadp chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3<\/li>\n
                  • B\u01b0\u1edbc 5: Theo d\u00f5i, \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t<\/li>\n
                  • B\u01b0\u1edbc 6: Xem l\u1ea1i danh s\u00e1ch Database<\/li>\n<\/ul>\n

                    B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau Email Marketing<\/span><\/strong><\/h3>\n

                    M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch Email Marketing c\u00f3 th\u1ec3 l\u00e0:<\/p>\n

                      \n
                    • T\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
                    • T\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n
                    • T\u0103ng doanh s\u1ed1<\/li>\n
                    • Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/li>\n
                    • Cung c\u1ea5p th\u00f4ng tin<\/li>\n
                    • Thu th\u1eadp ph\u1ea3n h\u1ed3i<\/li>\n<\/ul>\n

                      T\u00f9y theo m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch m\u00e0 doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u1ed9i dung email ph\u00f9 h\u1ee3p. M\u1ee5c ti\u00eau n\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a theo nguy\u00ean t\u1eafc SMART, c\u1ee5 th\u1ec3, kh\u1ea3 thi, th\u1ef1c t\u1ebf, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 c\u00f3 th\u1eddi h\u1ea1n.<\/p>\n

                      B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng data ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/strong><\/h3>\n

                      \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch Email marketing hi\u1ec7u qu\u1ea3, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u (data) ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c danh s\u00e1ch Email c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p \u0111ang qu\u1ea3ng c\u00e1o.<\/p>\n

                      S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd, h\u1ed9p tho\u1ea1i pop-up, ho\u1eb7c c\u00e1c ti\u1ec7n \u00edch \u0111\u0103ng k\u00fd \u0111\u1ec3 thu th\u1eadp \u0111\u1ecba ch\u1ec9 Email t\u1eeb kh\u00e1ch truy c\u1eadp trang web doanh nghi\u1ec7p. \u0110\u1ea3m b\u1ea3o vi\u1ec7c thu th\u1eadp Email l\u00e0 minh b\u1ea1ch v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0, tr\u00e1nh Spam.<\/p>\n

                      B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng n\u1ed9i dung Email Marketing h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h3>\n

                      Trong b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd:<\/p>\n

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                      • \n

                        Ph\u00e2n lo\u1ea1i danh s\u00e1ch email<\/strong>: H\u00e3y chia c\u00e1c danh s\u00e1ch email th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1c nhau d\u1ef1a tr\u00ean ng\u00e0nh ngh\u1ec1, h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung email m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn.<\/p>\n<\/li>\n

                      • \n

                        S\u1eed d\u1ee5ng email t\u1ef1 \u0111\u1ed9ng<\/strong>: T\u1eadn d\u1ee5ng c\u00e1c lo\u1ea1i email t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 g\u1eedi ch\u00fang v\u00e0o th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p. V\u00ed d\u1ee5, t\u1ea1o m\u1ed9t lo\u1ea1t email ch\u00e0o m\u1eebng \u0111\u1ec3 ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng m\u1edbi, email nh\u1eafc nh\u1edf v\u1ec1 gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf r\u01a1i \u0111\u1ec3 kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t thanh to\u00e1n v\u00e0 th\u00f4ng b\u00e1o ph\u1ea3n h\u1ed3i \u0111\u1ec3 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

                      • \n

                        C\u00e1 nh\u00e2n h\u00f3a email<\/strong>: Th\u00eam t\u00ean ng\u01b0\u1eddi nh\u1eadn v\u00e0o d\u00f2ng ch\u00e0o ho\u1eb7c d\u00f2ng ch\u1ee7 \u0111\u1ec1 c\u1ee7a email \u0111\u1ec3 t\u1ea1o s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a. Gi\u00fap t\u1ea1o m\u1ed9t li\u00ean k\u1ebft c\u00e1 nh\u00e2n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m cho h\u1ecd c\u00f3 c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t.<\/p>\n<\/li>\n<\/ul>\n

                        B\u01b0\u1edbc 4: L\u1eadp chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3<\/span><\/strong><\/h3>\n

                        B\u01b0\u1edbc n\u00e0y bao g\u1ed3m vi\u1ec7c quy\u1ebft \u0111\u1ecbnh xem ai l\u00e0 ng\u01b0\u1eddi g\u1eedi Email Marketing n\u00e0y, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh? Qu\u1ea3n l\u00fd b\u1ed9 ph\u1eadn? X\u00e1c \u0111\u1ecbnh xem ai l\u00e0 ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y \u1ea3nh h\u01b0\u1edfng h\u01a1n \u0111\u1ec3 ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng g\u1eedi \u0111i cho ph\u00f9 h\u1ee3p.<\/p>\n

                        Song song \u0111\u00f3, trong chi\u1ebfn d\u1ecbch n\u00e0y c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u00f5 r\u00e0ng, g\u00e2y \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1edbi ng\u01b0\u1eddi nh\u1eadn, \u0111\u1ed3ng th\u1eddi thi\u1ebft l\u1eadp ch\u1ebf \u0111\u1ed9 xem tr\u01b0\u1edbc nh\u1eb1m th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 m\u1edf email. Thi\u1ebft k\u1ebf Email sao cho chuy\u00ean nghi\u1ec7p v\u00e0 thu h\u00fat nh\u1ea5t, ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi nh\u1eadn email.<\/p>\n

                        M\u1ed9t s\u1ed1 l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch Email Marketing:<\/p>\n

                          \n
                        • \n

                          Tr\u00e1nh s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u00f3 dung l\u01b0\u1ee3ng ho\u1eb7c k\u00edch th\u01b0\u1edbc l\u1edbn. \u0110\u1ea3m b\u1ea3o t\u1ef7 l\u1ec7 60% v\u0103n b\u1ea3n v\u00e0 40% h\u00ecnh \u1ea3nh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00f9 h\u1ee3p cho Email Marketing.<\/p>\n<\/li>\n

                        • \n

                          N\u1ed9i dung email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sao cho d\u1ec5 \u0111\u1ecdc v\u00e0 c\u00f3 m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng (CTA – Call to Action).<\/p>\n<\/li>\n

                        • \n

                          \u0110\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7 tr\u00ean c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau b\u1eb1ng c\u00e1ch ki\u1ec3m tra v\u00e0 th\u1eed nghi\u1ec7m tr\u01b0\u1edbc khi g\u1eedi<\/p>\n<\/li>\n

                        • \n

                          Tr\u01b0\u1edbc khi g\u1eedi email cho kh\u00e1ch h\u00e0ng, h\u00e3y th\u1eed g\u1eedi v\u00e0o h\u00f2m th\u01b0 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 ki\u1ec3m tra cho ch\u1eafc ch\u1eafn. N\u1ebfu s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00f9y ch\u1ec9nh \u0111\u1ec3 g\u1eedi email d\u01b0\u1edbi d\u1ea1ng t\u00ean c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng, h\u00e3y \u0111\u1ea3m b\u1ea3o email v\u1eabn hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c sau khi g\u1eedi \u0111i.<\/p>\n<\/li>\n<\/ul>\n

                          B\u01b0\u1edbc 5: Theo d\u00f5i, \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t<\/span><\/strong><\/h3>\n

                          \u0110\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch, doanh nghi\u1ec7p c\u1ea7n ghi l\u1ea1i c\u00e1c th\u1ed1ng k\u00ea ch\u00ednh v\u1ec1 email. C\u00e1c th\u1ed1ng k\u00ea n\u00e0y bao g\u1ed3m t\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, spam, ch\u1eb7n, kh\u00f4ng \u0111\u0103ng k\u00fd,… B\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e1c \u0111i\u1ec3m chu\u1ea9n v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n b\u1ea5t k\u1ef3 k\u1ebft qu\u1ea3 b\u1ea5t th\u01b0\u1eddng n\u00e0o.<\/p>\n

                          Khi \u0111\u00e3 c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u, h\u00e3y so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c nhau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1eddi gian v\u00e0 t\u1ea7n su\u1ea5t g\u1eedi email ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p.<\/p>\n

                          B\u01b0\u1edbc 6: Xem l\u1ea1i danh s\u00e1ch Database<\/span><\/strong><\/h3>\n

                          C\u00f4ng vi\u1ec7c cu\u1ed1i c\u00f9ng c\u1ea7n th\u1ef1c hi\u1ec7n l\u00e0 ki\u1ec3m tra v\u00e0 l\u00e0m s\u1ea1ch danh s\u00e1ch c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ec3 lo\u1ea1i b\u1ecf c\u00e1c d\u1eef li\u1ec7u kh\u00f4ng ti\u1ec1m n\u0103ng, nh\u1eb1m ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp theo. \u0110\u1ed3ng th\u1eddi, c\u1ea7n th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt danh s\u00e1ch d\u1eef li\u1ec7u b\u1eb1ng c\u00e1ch:<\/p>\n

                            \n
                          • \n

                            Lo\u1ea1i b\u1ecf c\u00e1c kh\u00e1ch h\u00e0ng h\u1ee7y \u0111\u0103ng k\u00fd v\u00e0 c\u00e1c email spam sau m\u1ed7i chi\u1ebfn d\u1ecbch.<\/p>\n<\/li>\n

                          • \n

                            Th\u1ef1c hi\u1ec7n g\u1eedi email k\u00edch ho\u1ea1t l\u1ea1i m\u1ed7i 2-3 th\u00e1ng \u0111\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ecba ch\u1ec9 email kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<\/li>\n

                          • \n

                            X\u00f3a b\u1ecf c\u00e1c kh\u00e1ch h\u00e0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng trong kho\u1ea3ng th\u1eddi gian t\u1eeb 3-6 th\u00e1ng.<\/p>\n<\/li>\n<\/ul>\n

                            \"Quy<\/p>\n

                            Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Email Marketing l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n
                              \n
                            • \n

                              Th\u01b0 r\u00e1c<\/strong>: Th\u01b0 r\u00e1c l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn trong Email Marketing. Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng ph\u1edbt l\u1edd ho\u1eb7c th\u1eadm ch\u00ed b\u00e1o c\u00e1o th\u01b0 r\u00e1c nh\u1eefng Email Marketing kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n

                            • \n

                              Email kh\u00f4ng g\u1eedi \u0111\u01b0\u1ee3c<\/strong>: \u0110\u00f4i khi, Email Marketing c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c g\u1eedi th\u00e0nh c\u00f4ng do l\u1ed7i k\u1ef9 thu\u1eadt ho\u1eb7c do danh s\u00e1ch \u0111\u1ecba ch\u1ec9 email kh\u00f4ng ch\u00ednh x\u00e1c. Vi\u1ec7c n\u00e0y d\u1eabn \u0111\u1ebfn th\u1ea5t tho\u00e1t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<\/li>\n

                            • \n

                              Email ch\u01b0a m\u1edf<\/strong>: T\u1ef7 l\u1ec7 m\u1edf email trung b\u00ecnh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi l\u00e0 kho\u1ea3ng 20%. C\u00f3 ngh\u0129a l\u00e0 ph\u1ea7n l\u1edbn Email Marketing s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi nh\u1eadn m\u1edf ra.<\/p>\n<\/li>\n

                            • \n

                              C\u1ea1nh tranh kh\u1ed1c li\u1ec7t:<\/strong> Th\u1ecb tr\u01b0\u1eddng Email Marketing ng\u00e0y c\u00e0ng c\u1ea1nh tranh gay g\u1eaft. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/p>\n<\/li>\n

                            • \n

                              D\u1ec5 d\u00e0ng h\u1ee7y \u0111\u0103ng k\u00fd<\/strong>: Ng\u01b0\u1eddi nh\u1eadn c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u1ee7y \u0111\u0103ng k\u00fd nh\u1eadn Email Marketing b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. C\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n

                            • \n

                              H\u1ea1n ch\u1ebf v\u1ec1 \u0111\u1ecbnh d\u1ea1ng<\/strong>: M\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c c\u1ee7a Email Marketing l\u00e0 h\u1ea1n ch\u1ebf v\u1ec1 \u0111\u1ecbnh d\u1ea1ng. M\u1ed9t s\u1ed1 h\u1ed9p th\u01b0 \u0111\u1ebfn kh\u00f4ng h\u1ed7 tr\u1ee3 hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7 c\u00e1c \u0111\u1ecbnh d\u1ea1ng HTML ho\u1eb7c h\u00ecnh \u1ea3nh, l\u00e0m gi\u1ea3m t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 thu h\u00fat c\u1ee7a email.<\/p>\n<\/li>\n

                            • \n

                              H\u1ea1n ch\u1ebf v\u1ec1 m\u1ee5c ti\u00eau<\/strong>: Email Marketing kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng hi\u1ec7u qu\u1ea3 trong vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, v\u00e0 vi\u1ec7c g\u1eedi email \u0111\u1ebfn h\u1ecd c\u00f3 th\u1ec3 b\u1ecb coi l\u00e0 qu\u1ea5y r\u1ed1i.<\/p>\n<\/li>\n<\/ul>\n

                              Nguy\u00ean t\u1eafc Email Marketing<\/span><\/strong><\/h2>\n
                                \n
                              • \n

                                B\u1ea3o v\u1ec7 th\u00f4ng tin kh\u00e1ch h\u00e0ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. Doanh nghi\u1ec7p ph\u1ea3i tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc b\u1ea3o m\u1eadt tuy\u1ec7t \u0111\u1ed1i v\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng th\u00f4ng tin kh\u00e1ch h\u00e0ng cho m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng m\u1ea1i.<\/p>\n<\/li>\n

                              • \n

                                Ch\u00fa tr\u1ecdng vi\u1ec7c \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng h\u01a1n vi\u1ec7c t\u1eadp trung v\u00e0o email qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n

                              • \n

                                Li\u00ean t\u1ee5c c\u1eadp nh\u1eadt danh s\u00e1ch email m\u1edbi v\u00e0 lo\u1ea1i b\u1ecf kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p.<\/p>\n<\/li>\n

                              • \n

                                Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 g\u1eedi n\u1ed9i dung email ph\u00f9 h\u1ee3p.<\/p>\n<\/li>\n

                              • \n

                                Tr\u00e1nh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch qu\u00e1 l\u1ea1m d\u1ee5ng. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m l\u00e3ng ph\u00ed d\u1eef li\u1ec7u m\u00e0 c\u00f2n g\u00e2y l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n<\/li>\n

                              • \n

                                Kh\u00f4ng t\u1ef1 \u00fd th\u00eam ng\u01b0\u1eddi d\u00f9ng v\u00e0o danh s\u00e1ch nh\u1eadn email m\u00e0 ch\u01b0a c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a h\u1ecd.<\/p>\n<\/li>\n

                              • \n

                                Tr\u00e1nh l\u1eeba d\u1ed1i kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00eam h\u1ecd v\u00e0o danh s\u00e1ch d\u1eef li\u1ec7u.<\/p>\n<\/li>\n

                              • \n

                                Kh\u00f4ng s\u1eed d\u1ee5ng danh s\u00e1ch email th\u00f4ng qua vi\u1ec7c mua b\u00e1n ho\u1eb7c chia s\u1ebb v\u1edbi b\u00ean th\u1ee9 ba.<\/p>\n<\/li>\n

                              • \n

                                H\u1ea1n ch\u1ebf vi\u1ec7c x\u00e2y d\u1ef1ng danh s\u00e1ch data email b\u1eb1ng c\u00e1ch ghi ch\u00e9p th\u1ee7 c\u00f4ng ho\u1eb7c tr\u00ean danh thi\u1ebfp c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00ec h\u00ecnh th\u1ee9c n\u00e0y kh\u00f4ng ch\u1ec9 kh\u00f4ng hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n t\u1ed1n th\u1eddi gian.<\/p>\n<\/li>\n<\/ul>\n

                                \n

                                V\u00ec sao Email Marketing kh\u00f4ng hi\u1ec7u qu\u1ea3?<\/span><\/strong><\/h2>\n
                                  \n
                                1. Kh\u00f4ng hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng<\/li>\n
                                2. Thi\u1ebfu c\u00e1 nh\u00e2n h\u00f3a email<\/li>\n
                                3. Ti\u00eau \u0111\u1ec1 kh\u00f4ng thu h\u00fat<\/li>\n
                                4. Kh\u00f4ng theo d\u00f5i k\u1ebft qu\u1ea3<\/li>\n
                                5. Data kh\u00f4ng ph\u00f9 h\u1ee3p<\/li>\n<\/ol>\n

                                  Kh\u00f4ng hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h3>\n

                                  Khi doanh nghi\u1ec7p kh\u00f4ng hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, h\u1ecd s\u1ebd kh\u00f4ng th\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung email ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 m\u1edf, nh\u1ea5p chu\u1ed9t v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p.<\/p>\n

                                  \u0110\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n, doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch Email Marketing. B\u1eb1ng c\u00e1ch \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 m\u1edf email, t\u1ef7 l\u1ec7 click-through, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c theo \u0111\u00fang h\u01b0\u1edbng.<\/p>\n

                                  Thi\u1ebfu c\u00e1 nh\u00e2n h\u00f3a email<\/span><\/strong><\/h3>\n

                                  Email Marketing c\u00e1 nh\u00e2n h\u00f3a s\u1ebd c\u00f3 hi\u1ec7u qu\u1ea3 cao h\u01a1n so v\u1edbi email kh\u00f4ng c\u00e1 nh\u00e2n h\u00f3a. Email c\u00e1 nh\u00e2n h\u00f3a th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng, gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng v\u00e0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi email h\u01a1n.<\/p>\n

                                  Ti\u00eau \u0111\u1ec1 kh\u00f4ng thu h\u00fat<\/span><\/strong><\/h3>\n

                                  Ti\u00eau \u0111\u1ec1 l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y, ti\u00eau \u0111\u1ec1 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi t\u1ef7 l\u1ec7 m\u1edf email. N\u1ebfu ti\u00eau \u0111\u1ec1 kh\u00f4ng h\u1ea5p d\u1eabn, ng\u01b0\u1eddi nh\u1eadn c\u00f3 th\u1ec3 b\u1ecf qua ho\u1eb7c x\u00f3a email m\u00e0 kh\u00f4ng \u0111\u1ecdc n\u1ed9i dung b\u00ean trong. \u0110\u1ec3 t\u1ea1o ra ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn, c\u00f3 th\u1ec3 th\u1eed \u00e1p d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0:<\/p>\n

                                    \n
                                  • \n

                                    S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a: \u0110\u1ea3m b\u1ea3o ti\u00eau \u0111\u1ec1 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn n\u1ed9i dung c\u1ee7a email v\u00e0 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt th\u00f4ng \u0111i\u1ec7p ch\u00ednh.<\/p>\n<\/li>\n

                                  • \n

                                    T\u1ea1o s\u1ef1 t\u00f2 m\u00f2: S\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 \u0111\u1ec3 kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a ng\u01b0\u1eddi nh\u1eadn, v\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c \u0111\u1eb7t m\u1ed9t c\u00e2u h\u1ecfi ho\u1eb7c cung c\u1ea5p m\u1ed9t l\u1eddi h\u1ee9a h\u1ea5p d\u1eabn.<\/p>\n<\/li>\n

                                  • \n

                                    T\u1ea1o c\u1ea3m x\u00fac: S\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 \u0111\u1ec3 k\u00edch th\u00edch c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi nh\u1eadn, v\u00ed d\u1ee5 nh\u01b0 s\u1ef1 h\u1ee9ng th\u00fa, s\u1ef1 t\u00f2 m\u00f2, ho\u1eb7c l\u1ee3i \u00edch c\u00e1 nh\u00e2n.<\/p>\n<\/li>\n

                                  • \n

                                    T\u1ed1i gi\u1ea3n v\u00e0 h\u1ea5p d\u1eabn: \u0110\u1ea3m b\u1ea3o ti\u00eau \u0111\u1ec1 ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd khi ng\u01b0\u1eddi nh\u1eadn xem qua h\u00f2m th\u01b0 \u0111\u1ebfn c\u1ee7a m\u00ecnh.<\/p>\n<\/li>\n<\/ul>\n

                                    Kh\u00f4ng theo d\u00f5i k\u1ebft qu\u1ea3<\/span><\/strong><\/h3>\n

                                    N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng theo d\u00f5i k\u1ebft qu\u1ea3, h\u1ecd s\u1ebd kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 m\u1edf email, t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft, ho\u1eb7c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a chi\u1ebfn d\u1ecbch. Vi\u1ec7c n\u00e0y khi\u1ebfn h\u1ecd thi\u1ebfu c\u00e1c d\u1eef li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3, c\u0169ng nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n

                                    Data kh\u00f4ng ph\u00f9 h\u1ee3p<\/span><\/strong><\/h3>\n

                                    D\u1eef li\u1ec7u kh\u00f4ng ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c \u0111\u1ecba ch\u1ec9 email kh\u00f4ng ch\u00ednh x\u00e1c, kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c \u0111\u01b0\u1ee3c thu th\u1eadp m\u1ed9t c\u00e1ch kh\u00f4ng ch\u00ednh x\u00e1c. C\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m d\u1eef li\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n

                                    Khi g\u1eedi email cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung, s\u1ea3n ph\u1ea9m, t\u1ef7 l\u1ec7 m\u1edf email v\u00e0 t\u01b0\u01a1ng t\u00e1c s\u1ebd th\u1ea5p. D\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p v\u00e0 kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c t\u1ea1o doanh thu ho\u1eb7c t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n

                                    \n

                                    C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Email Marketing (FAQ)<\/span><\/strong><\/h2>\n
                                      \n
                                    1. Khi n\u00e0o l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 g\u1eedi Email Marketing?<\/li>\n
                                    2. T\u1ef7 l\u1ec7 m\u1edf t\u1ed1t cho Email Marketing l\u00e0 g\u00ec?<\/li>\n
                                    3. N\u00ean g\u1eedi Email Marketing bao l\u00e2u m\u1ed9t l\u1ea7n?<\/li>\n
                                    4. N\u00ean theo d\u00f5i s\u1ed1 li\u1ec7u email n\u00e0o?<\/li>\n<\/ol>\n

                                      Khi n\u00e0o l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 g\u1eedi Email Marketing?<\/span><\/strong><\/h3>\n

                                      Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a HubSpot, th\u1eddi gian t\u1ed1t nh\u1ea5t \u0111\u1ec3 g\u1eedi email ti\u1ebfp th\u1ecb l\u00e0 t\u1eeb 9 gi\u1edd s\u00e1ng \u0111\u1ebfn 12 gi\u1edd tr\u01b0a v\u00e0o Th\u1ee9 Hai, Th\u1ee9 Ba v\u00e0 Th\u1ee9 T\u01b0. H\u00e3y th\u1eed nghi\u1ec7m nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ra th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t.<\/p>\n

                                      T\u1ef7 l\u1ec7 m\u1edf t\u1ed1t cho Email Marketing l\u00e0 g\u00ec?<\/span><\/strong><\/h3>\n

                                      T\u1ef7 l\u1ec7 m\u1edf t\u1ed1t l\u00e0 t\u1eeb 15% \u0111\u1ebfn 25%, nh\u01b0ng n\u00f3 thay \u0111\u1ed5i t\u00f9y theo ng\u00e0nh. Doanh nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n s\u1ef1 tham gia v\u00e0 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

                                      N\u00ean g\u1eedi Email Marketing bao l\u00e2u m\u1ed9t l\u1ea7n?<\/span><\/strong><\/h3>\n

                                      G\u1eedi email v\u1edbi t\u1ea7n su\u1ea5t nh\u1ea5t qu\u00e1n m\u00e0 kh\u00f4ng l\u00e0m ng\u01b0\u1eddi \u0111\u0103ng k\u00fd cho\u00e1ng ng\u1ee3p hay phi\u1ec1n nhi\u1ec5u. B\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t l\u1ea7n m\u1ed9t tu\u1ea7n ho\u1eb7c hai tu\u1ea7n m\u1ed9t l\u1ea7n, \u0111\u1ed3ng th\u1eddi \u0111i\u1ec1u ch\u1ec9nh th\u1eddi gian c\u0169ng nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng email d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i v\u00e0 s\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u00e1c.<\/p>\n

                                      N\u00ean theo d\u00f5i s\u1ed1 li\u1ec7u email n\u00e0o?<\/span><\/strong><\/h3>\n

                                      Theo d\u00f5i t\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 nh\u1ea5p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 tho\u00e1t v\u00e0 t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd. Doanh nghi\u1ec7p c\u0169ng n\u00ean theo d\u00f5i kh\u1ea3 n\u0103ng g\u1eedi th\u01b0, khi\u1ebfu n\u1ea1i th\u01b0 r\u00e1c v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng danh s\u00e1ch.<\/p>\n

                                      \n

                                      Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay, Email Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c g\u1eedi email tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3. V\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn r\u1ed9ng l\u1edbn, c\u0169ng nh\u01b0 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00f9ng kh\u1ea3 n\u0103ng giao ti\u1ebfp li\u00ean t\u1ee5c, Email Marketing \u0111ang tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu trong th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                                      Email Marketing bao g\u1ed3m c\u00e1c b\u1ea3n tin, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1c tin nh\u1eafn nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p th\u00f4ng tin. V\u00ec ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ch\u1ecdn \u0111\u0103ng k\u00fd Email n\u00ean kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i s\u1ebd cao h\u01a1n c\u00e1c k\u00eanh kh\u00e1c. L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) cao khi\u1ebfn n\u00f3 tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u v\u00e0o t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23179"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=23179"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23179\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=23179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=23179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=23179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}