{"id":23255,"date":"2023-12-06T07:44:53","date_gmt":"2023-12-06T07:44:53","guid":{"rendered":"https:\/\/masterskills.org\/blog\/account-la-gi-vai-tro-chuc-nang-cua-account-trong-cac-linh-vuc.html"},"modified":"2023-12-22T08:14:43","modified_gmt":"2023-12-22T01:14:43","slug":"account-la-gi-vai-tro-chuc-nang-cua-account-trong-cac-linh-vuc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/account-la-gi-vai-tro-chuc-nang-cua-account-trong-cac-linh-vuc.html","title":{"rendered":"Account l\u00e0 g\u00ec? Vai tr\u00f2, ch\u1ee9c n\u0103ng c\u1ee7a Account trong c\u00e1c l\u0129nh v\u1ef1c"},"content":{"rendered":"
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Account l\u00e0 m\u1ed9t v\u1ecb tr\u00ed c\u00f3 m\u1eaft x\u00edch quan tr\u1ecdng trong l\u0129nh v\u1ef1c m\u00e0 h\u1ecd \u0111\u1ea3m nh\u1eadn, v\u1ecb tr\u00ed n\u00e0y c\u00f3 nhi\u1ec1u t\u1ea1i c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 Marketing, k\u1ebf to\u00e1n, ng\u00e2n h\u00e0ng, kinh doanh,… H\u1ecd v\u1eeba h\u1ed7 tr\u1ee3 \u0111\u1ed1i ngo\u1ea1i, v\u1eeba h\u1ed7 tr\u1ee3 \u0111\u1ed1i n\u1ed9i trong doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t, th\u01b0\u1eddng khi nh\u1eafc t\u1edbi ngh\u1ec1 Account, nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng ngh\u0129 ngay t\u1edbi Account Marketing, v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn t\u1ea1i c\u00e1c Agency.<\/p>\n

Account l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Account l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. H\u1ecd \u0111\u01b0\u1ee3c xem l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa c\u00e1c ph\u00f2ng ban n\u1ed9i b\u1ed9 trong c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng b\u00ean ngo\u00e0i, \u0111\u1ea3m b\u1ea3o hai b\u00ean hi\u1ec3u r\u00f5 v\u1ec1 nhau, khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 tin t\u01b0\u1edfng khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 t\u1ea1i doanh nghi\u1ec7p.<\/p>\n

B\u00ean c\u1ea1nh l\u0129nh v\u1ef1c Marketing, truy\u1ec1n th\u00f4ng t\u1ea1i c\u00e1c Agency, v\u1ecb tr\u00ed Account c\u0169ng ph\u1ed5 bi\u1ebfn trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau T\u00e0i ch\u00ednh \u2013 Ng\u00e2n h\u00e0ng, c\u00f4ng ngh\u1ec7 th\u00f4ng tin,… \u1ede m\u1ed7i l\u0129nh v\u1ef1c kh\u00e1c nhau th\u00ec Account s\u1ebd \u0111\u1ea3m nh\u1eadn vai tr\u00f2, ch\u1ee9c n\u0103ng kh\u00e1c nhau.<\/p>\n

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Vai tr\u00f2, ch\u1ee9c n\u0103ng c\u1ee7a Account trong c\u00e1c l\u0129nh v\u1ef1c<\/span><\/strong><\/h2>\n
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  1. L\u0129nh v\u1ef1c t\u00e0i ch\u00ednh – ng\u00e2n h\u00e0ng<\/li>\n
  2. L\u0129nh v\u1ef1c Marketing<\/li>\n
  3. L\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/li>\n
  4. L\u0129nh v\u1ef1c b\u00e1n h\u00e0ng<\/li>\n
  5. L\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb<\/li>\n<\/ol>\n

    L\u0129nh v\u1ef1c t\u00e0i ch\u00ednh – ng\u00e2n h\u00e0ng<\/span><\/strong><\/h3>\n

    Trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh – ng\u00e2n h\u00e0ng, thu\u1eadt ng\u1eef Account c\u00f3 ngh\u0129a l\u00e0 t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng. T\u00e0i kho\u1ea3n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 ghi ch\u00e9p, ph\u00e2n lo\u1ea1i v\u00e0 t\u1ed5ng h\u1ee3p c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. M\u1ed7i t\u00e0i kho\u1ea3n \u0111\u1ea1i di\u1ec7n cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 l\u00e0 t\u00e0i s\u1ea3n, n\u1ee3 ph\u1ea3i tr\u1ea3, v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu, doanh thu ho\u1eb7c chi ph\u00ed.<\/p>\n

    T\u00e0i kho\u1ea3n \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh hai lo\u1ea1i ch\u00ednh l\u00e0 t\u00e0i kho\u1ea3n k\u1ebf to\u00e1n t\u1ed5ng h\u1ee3p v\u00e0 t\u00e0i kho\u1ea3n k\u1ebf to\u00e1n chi ti\u1ebft. T\u00e0i kho\u1ea3n k\u1ebf to\u00e1n t\u1ed5ng h\u1ee3p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed5ng h\u1ee3p c\u00e1c s\u1ed1 li\u1ec7u c\u1ee7a c\u00e1c t\u00e0i kho\u1ea3n k\u1ebf to\u00e1n chi ti\u1ebft c\u00f3 c\u00f9ng b\u1ea3n ch\u1ea5t. T\u00e0i kho\u1ea3n k\u1ebf to\u00e1n chi ti\u1ebft \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ghi ch\u00e9p chi ti\u1ebft c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

    L\u0129nh v\u1ef1c Marketing<\/span><\/strong><\/h3>\n

    V\u1edbi l\u0129nh v\u1ef1c Marketing, thu\u1eadt ng\u1eef Account \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ch\u1ec9 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng. Account \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong doanh nghi\u1ec7p, \u0111\u1ea3m b\u1ea3o cho c\u00e1c d\u1ef1 \u00e1n Marketing \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a Account trong l\u0129nh v\u1ef1c Marketing bao g\u1ed3m:<\/p>\n

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      Ti\u1ebfp c\u1eadn v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a Agency.<\/p>\n<\/li>\n

    • \n

      Ph\u00e2n t\u00edch nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng: Account c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p Marketing ph\u00f9 h\u1ee3p.<\/p>\n<\/li>\n

    • \n

      L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai d\u1ef1 \u00e1n Marketing: \u0110\u1ea3m b\u1ea3o d\u1ef1 \u00e1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/p>\n<\/li>\n

    • \n

      Giao ti\u1ebfp v\u00e0 b\u00e1o c\u00e1o v\u1edbi kh\u00e1ch h\u00e0ng: Ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p \u0111\u1ec3 giao ti\u1ebfp v\u00e0 b\u00e1o c\u00e1o v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n.<\/p>\n<\/li>\n<\/ul>\n

      L\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/span><\/strong><\/h3>\n

      Trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin, thu\u1eadt ng\u1eef Account c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u theo hai ngh\u0129a ch\u00ednh:<\/p>\n

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        T\u00e0i kho\u1ea3n ng\u01b0\u1eddi d\u00f9ng<\/strong>: L\u00e0 m\u1ed9t t\u1eadp h\u1ee3p th\u00f4ng tin x\u00e1c th\u1ef1c cho ph\u00e9p m\u1ed9t ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. Th\u00f4ng tin x\u00e1c th\u1ef1c n\u00e0y th\u01b0\u1eddng bao g\u1ed3m t\u00ean ng\u01b0\u1eddi d\u00f9ng, m\u1eadt kh\u1ea9u v\u00e0 c\u00e1c th\u00f4ng tin kh\u00e1c nh\u01b0 \u0111\u1ecba ch\u1ec9 email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i,…<\/p>\n<\/li>\n

      • \n

        T\u00e0i kho\u1ea3n h\u1ec7 th\u1ed1ng<\/strong>: L\u00e0 m\u1ed9t t\u00e0i kho\u1ea3n \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi h\u1ec7 th\u1ed1ng \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ec7 th\u1ed1ng. C\u00e1c t\u00e0i kho\u1ea3n h\u1ec7 th\u1ed1ng th\u01b0\u1eddng c\u00f3 quy\u1ec1n truy c\u1eadp cao v\u00e0o h\u1ec7 th\u1ed1ng v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c t\u00e1c v\u1ee5 nh\u01b0 c\u00e0i \u0111\u1eb7t ph\u1ea7n m\u1ec1m, c\u1ea5u h\u00ecnh h\u1ec7 th\u1ed1ng,…<\/p>\n<\/li>\n<\/ul>\n

        L\u0129nh v\u1ef1c b\u00e1n h\u00e0ng<\/span><\/strong><\/h3>\n

        Account trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. Account c\u00f3 th\u1ec3 l\u00e0 c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p,… c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

        Nh\u00e2n vi\u00ean Account l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u00ecm ki\u1ebfm, ti\u1ebfp c\u1eadn, t\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. H\u1ecd l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3 m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n

        Nh\u00e2n vi\u00ean Account c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. B\u1edfi h\u1ecd l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng, hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

        L\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb<\/span><\/strong><\/h3>\n

        Account trong qu\u1ea3n tr\u1ecb l\u00e0 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng ho\u1eb7c d\u1ecbch v\u1ee5. Account th\u01b0\u1eddng bao g\u1ed3m c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n nh\u01b0 t\u00ean \u0111\u0103ng nh\u1eadp, m\u1eadt kh\u1ea9u, c\u00e1c th\u00f4ng tin c\u00e1 nh\u00e2n nh\u01b0 h\u1ecd t\u00ean, email, \u0111\u1ecba ch\u1ec9,…<\/p>\n

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        Ngh\u1ec1 Account l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

        Account Executive<\/span><\/strong><\/h3>\n

        Account Executive l\u00e0 nh\u00e2n vi\u00ean \u0111\u1ea1i di\u1ec7n cho m\u1ed9t c\u00f4ng ty Marketing, hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Agency, \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng. H\u1ecd ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch Marketing \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c c\u1ee7a Account Executive bao g\u1ed3m:<\/p>\n

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        • \n

          Ti\u1ebfp x\u00fac, t\u00ecm ki\u1ebfm v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n

        • \n

          Ph\u00e2n t\u00edch nhu c\u1ea7u v\u00e0 y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

        • \n

          X\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p Marketing ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n

        • \n

          \u0110\u00e0m ph\u00e1n, th\u01b0\u01a1ng l\u01b0\u1ee3ng h\u1ee3p \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n

        • \n

          Theo d\u00f5i v\u00e0 b\u00e1o c\u00e1o ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n cho kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

          Account Manager<\/span><\/strong><\/h3>\n

          Account Manager l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb vi\u1ec7c t\u00ecm ki\u1ebfm, t\u01b0 v\u1ea5n, \u0111\u00e0m ph\u00e1n, k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng, \u0111\u1ebfn tri\u1ec3n khai v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Marketing. Account Manager c\u00f3 c\u00e1c nhi\u1ec7m v\u1ee5 ch\u00ednh nh\u01b0:<\/p>\n

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          • \n

            T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n<\/li>\n

          • \n

            T\u01b0 v\u1ea5n v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng: T\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p Marketing ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd<\/p>\n<\/li>\n

          • \n

            \u0110\u00e0m ph\u00e1n v\u00e0 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng: Th\u1ed1ng nh\u1ea5t c\u00e1c \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng, \u0111\u1ea3m b\u1ea3o quy\u1ec1n l\u1ee3i c\u1ee7a c\u1ea3 hai b\u00ean<\/p>\n<\/li>\n

          • \n

            Tri\u1ec3n khai v\u00e0 gi\u00e1m s\u00e1t c\u00e1c chi\u1ebfn d\u1ecbch Marketing: Ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong c\u00f4ng ty \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Marketing theo \u0111\u00fang k\u1ebf ho\u1ea1ch v\u00e0 ng\u00e2n s\u00e1ch.<\/p>\n<\/li>\n

          • \n

            \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing: S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Marketing, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ea3i thi\u1ec7n.<\/p>\n<\/li>\n<\/ul>\n

            Account Director<\/span><\/strong><\/h3>\n

            Account Director l\u00e0 v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p cao trong c\u00e1c c\u00f4ng ty Agency hay doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n. H\u1ecd l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ed9 ph\u1eadn Account, bao g\u1ed3m:<\/p>\n

              \n
            • \n

              X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c<\/p>\n<\/li>\n

            • \n

              \u0110\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c, \u00fd t\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n

            • \n

              Qu\u1ea3n l\u00fd c\u00e1c d\u1ef1 \u00e1n Marketing<\/p>\n<\/li>\n

            • \n

              \u0110\u00e0m ph\u00e1n, th\u01b0\u01a1ng l\u01b0\u1ee3ng h\u1ee3p \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n

            • \n

              Theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 cho kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n<\/ul>\n

              \u0110\u1ec3 tr\u1edf th\u00e0nh Account Director, \u1ee9ng vi\u00ean c\u1ea7n c\u00f3 \u00edt nh\u1ea5t 5 n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c \u1edf v\u1ecb tr\u00ed Account Manager ho\u1eb7c c\u00e1c v\u1ecb tr\u00ed li\u00ean quan. H\u1ecd c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 Marketing, kinh doanh, \u0111\u00e0m ph\u00e1n, thuy\u1ebft tr\u00ecnh, v\u00e0 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o t\u1ed1t.<\/p>\n

              \n

              Y\u00eau c\u1ea7u c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean Account<\/span><\/strong><\/h2>\n

              Ki\u1ebfn th\u1ee9c v\u1ec1 Marketing<\/span><\/strong><\/h3>\n

              Nh\u00e2n vi\u00ean Account l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. H\u1ecd ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n Marketing cho kh\u00e1ch h\u00e0ng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, nh\u00e2n vi\u00ean Account c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 thu\u1eadt Marketing.<\/p>\n

              Vi\u1ec7c n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 Marketing gi\u00fap nh\u00e2n vi\u00ean Account hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch m\u00e0 b\u1ed9 ph\u1eadn Marketing x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch Marketing. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng l\u00f2ng v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n gi\u1eefa hai b\u1ed9 ph\u1eadn, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p.<\/p>\n

              >> <\/strong><\/em>:\u00a015 + K\u1ef9 n\u0103ng Marketing c\u1ea7n thi\u1ebft cho c\u00e1c Marketer xu\u1ea5t s\u1eafc<\/p>\n

              Nh\u1ea1y b\u00e9n, linh ho\u1ea1t<\/span><\/strong><\/h3>\n

              Nh\u00e2n vi\u00ean Account l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho c\u00f4ng ty \u0111\u1ec3 ti\u1ebfp x\u00fac v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng. H\u1ecd c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00e1c nhau, c\u1ea3 trong c\u00f4ng vi\u1ec7c v\u00e0 trong m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. T\u00ednh linh ho\u1ea1t gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

              Ngo\u00e0i ra, nh\u00e2n vi\u00ean Account c\u0169ng c\u1ea7n nh\u1ea1y b\u00e9n \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n c\u00e1c thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. T\u00ednh nh\u1ea1y b\u00e9n gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

              Kh\u1ea3 n\u0103ng ch\u1ecbu \u00e1p l\u1ef1c<\/span><\/strong><\/h3>\n

              Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, nh\u00e2n vi\u00ean account th\u01b0\u1eddng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u \u00e1p l\u1ef1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng nghi\u1ec7p v\u00e0 th\u1eadm ch\u00ed l\u00e0 t\u1eeb b\u1ea3n th\u00e2n.<\/p>\n

              Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 nh\u1eefng y\u00eau c\u1ea7u cao v\u00e0 kh\u1eaft khe \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ef1 \u00e1n Marketing. Nh\u00e2n vi\u00ean Account c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u00e2n vi\u00ean Account c\u0169ng ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u ph\u00f2ng ban kh\u00e1c nhau trong c\u00f4ng ty nh\u01b0 creative, production, media,… H\u1ecd c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ph\u1ed1i h\u1ee3p v\u00e0 l\u00e0m vi\u1ec7c nh\u00f3m hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch su\u00f4n s\u1ebb v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

              Account c\u0169ng th\u01b0\u1eddng ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c l\u1edbn v\u00e0 th\u1eddi h\u1ea1n g\u1ea5p r\u00fat. H\u1ecd c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian v\u00e0 c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c \u0111\u00fang ti\u1ebfn \u0111\u1ed9. N\u1ebfu kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng ch\u1ecbu \u00e1p l\u1ef1c cao, nh\u00e2n vi\u00ean Account s\u1ebd d\u1ec5 b\u1ecb c\u0103ng th\u1eb3ng, m\u1ec7t m\u1ecfi v\u00e0 d\u1eabn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c k\u00e9m.<\/p>\n

              C\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c, c\u00f4ng ngh\u1ec7<\/span><\/strong><\/h3>\n

              Marketing l\u00e0 m\u1ed9t ng\u00e0nh lu\u00f4n thay \u0111\u1ed5i v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c. C\u00e1c xu h\u01b0\u1edbng Marketing m\u1edbi xu\u1ea5t hi\u1ec7n h\u00e0ng ng\u00e0y, c\u00e1c c\u00f4ng ngh\u1ec7 c\u0169ng ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng. \u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean Account c\u1ea7n th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c \u0111\u1ec3 n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t.<\/p>\n

              >> <\/strong><\/em>:\u00a0K\u1ef9 n\u0103ng t\u1ef1 h\u1ecdc l\u00e0 g\u00ec? C\u00e1ch c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng t\u1ef1 h\u1ecdc hi\u1ec7u qu\u1ea3<\/p>\n

              \n

              K\u1ef9 n\u0103ng m\u00e0 nh\u00e2n vi\u00ean Account c\u1ea7n trang b\u1ecb<\/span><\/strong><\/h2>\n
                \n
              1. K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng<\/li>\n
              2. K\u1ef9 n\u0103ng giao ti\u1ebfp<\/li>\n
              3. K\u1ef9 n\u0103ng ph\u00e2n t\u00edch<\/li>\n
              4. K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/li>\n
              5. K\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n<\/li>\n
              6. K\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/li>\n
              7. K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian<\/li>\n<\/ol>\n

                K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng<\/span><\/strong><\/h3>\n

                D\u00f9 c\u00f4ng vi\u1ec7c kh\u00f4ng tr\u1ef1c ti\u1ebfp b\u00e1n h\u00e0ng nh\u01b0ng c\u00e1c Account c\u1ea7n c\u00f3 k\u1ef9 n\u00e0y \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a Agency m\u00ecnh. B\u1edfi h\u1ecd l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng, t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng\u00a0gi\u00fap nh\u00e2n vi\u00ean Account c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 mang l\u1ea1i doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho c\u00f4ng ty.<\/p>\n

                K\u1ef9 n\u0103ng giao ti\u1ebfp<\/span><\/strong><\/h3>\n

                Trong vai tr\u00f2 c\u1ee7a m\u00ecnh, nh\u00e2n vi\u00ean Account th\u01b0\u1eddng ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c. K\u1ef9 n\u0103ng giao ti\u1ebfp hi\u1ec7u qu\u1ea3 gi\u00fap nh\u00e2n vi\u00ean Account x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 t\u1ed1t, \u0111\u1ed3ng th\u1eddi gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n.<\/p>\n

                K\u1ef9 n\u0103ng giao ti\u1ebfp bao g\u1ed3m kh\u1ea3 n\u0103ng l\u1eafng nghe, hi\u1ec3u r\u00f5 y\u00eau c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 chi ti\u1ebft, c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u00e0m ph\u00e1n. Nh\u00e2n vi\u00ean Account c\u1ea7n bi\u1ebft c\u00e1ch t\u01b0\u01a1ng t\u00e1c m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, l\u1ecbch s\u1ef1 v\u00e0 t\u1ef1 tin v\u1edbi c\u00e1c b\u00ean li\u00ean quan.<\/p>\n

                Ngo\u00e0i ra, k\u1ef9 n\u0103ng giao ti\u1ebfp c\u00f2n gi\u00fap nh\u00e2n vi\u00ean Account x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7, t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 \u0111\u1ed3ng l\u00f2ng v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 kinh doanh.<\/p>\n

                K\u1ef9 n\u0103ng ph\u00e2n t\u00edch<\/span><\/strong><\/h3>\n

                K\u1ef9 n\u0103ng ph\u00e2n t\u00edch gi\u00fap Account hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1eb1ng c\u00e1ch thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd. Nh\u00e2n vi\u00ean Account c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t v\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi b\u1ed9 ph\u1eadn Media \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3.<\/p>\n

                Sau khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch Marketing, Account c\u0169ng c\u00f3 nhi\u1ec7m v\u1ee5 c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p. K\u1ef9 n\u0103ng ph\u00e2n t\u00edch gi\u00fap nh\u00e2n vi\u00ean Account c\u00f3 th\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb chi\u1ebfn d\u1ecbch Marketing, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

                K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/span><\/strong><\/h3>\n

                Nhi\u1ec1u d\u1ef1 \u00e1n Marketing th\u01b0\u1eddng c\u00f3 quy m\u00f4 v\u00e0 ph\u1ea1m vi r\u1ed9ng, \u0111\u00f2i h\u1ecfi nh\u00e2n vi\u00ean Account ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch, t\u1ed5 ch\u1ee9c v\u00e0 \u0111i\u1ec1u ph\u1ed1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a d\u1ef1 \u00e1n. K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n gi\u00fap nh\u00e2n vi\u00ean Account:<\/p>\n

                  \n
                • \u0110\u1ea3m b\u1ea3o d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang th\u1eddi h\u1ea1n, ng\u00e2n s\u00e1ch, v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng<\/li>\n
                • Gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 r\u1ee7i ro ph\u00e1t sinh trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n<\/li>\n
                • T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a d\u1ef1 \u00e1n.<\/li>\n<\/ul>\n

                  K\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n<\/span><\/strong><\/h3>\n

                  Nh\u00e2n vi\u00ean Account l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho c\u00f4ng ty \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng. H\u1ecd c\u00f3 nhi\u1ec7m v\u1ee5 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u01b0 v\u1ea5n v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p Marketing ph\u00f9 h\u1ee3p. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y, nh\u00e2n vi\u00ean Account c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e0m ph\u00e1n \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p c\u1ee7a Agency m\u00ecnh.<\/p>\n

                  K\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/span><\/strong><\/h3>\n

                  C\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c l\u00e0 kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi, ch\u1eb3ng h\u1ea1n nh\u01b0 sai s\u00f3t trong s\u1ed1 li\u1ec7u, kh\u00e1ch h\u00e0ng ph\u1ea3n \u0111\u1ed1i, ph\u00e0n n\u00e0n,… K\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 gi\u00fap nh\u00e2n vi\u00ean Account x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n, t\u00ecm ra gi\u1ea3i ph\u00e1p v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ec3 kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1.<\/p>\n

                  K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian<\/span><\/strong><\/h3>\n

                  Account th\u01b0\u1eddng ph\u1ea3i l\u00e0m vi\u1ec7c c\u00f9ng v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong Agency nh\u01b0 \u0111\u1ed9i s\u00e1ng t\u1ea1o, nh\u00e2n vi\u00ean s\u1ea3n xu\u1ea5t, \u0111\u1ed9i ph\u00e2n t\u00edch d\u1eef li\u1ec7u, v\u00e0 kh\u00e1ch h\u00e0ng. K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian gi\u00fap h\u1ecd ph\u1ed1i h\u1ee3p c\u00f4ng vi\u1ec7c, giao ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m, \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 c\u00f9ng nhau ho\u00e0n th\u00e0nh d\u1ef1 \u00e1n. K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u01b0u ti\u00ean c\u00e1c c\u00f4ng vi\u1ec7c kh\u1ea9n c\u1ea5p, quan tr\u1ecdng. \u0110\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 ph\u00e2n b\u1ed5 th\u1eddi gian h\u1ee3p l\u00fd, tr\u00e1nh xao nh\u00e3ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 bi\u1ebft \u1ee7y quy\u1ec1n c\u00f4ng vi\u1ec7c khi c\u1ea7n thi\u1ebft.<\/p>\n

                  \n

                  C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p c\u1ee7a nh\u00e2n vi\u00ean Account<\/span><\/strong><\/h2>\n

                  Ng\u00e0nh Marketing, truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam v\u00e0 tr\u00ean th\u1ebf gi\u1edbi. Ch\u00ednh v\u00ec v\u1eady, c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p c\u1ee7a nh\u00e2n vi\u00ean Account c\u0169ng r\u1ea5t r\u1ed9ng m\u1edf.<\/p>\n

                  C\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn: Nh\u00e2n vi\u00ean Account c\u00f3 c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn l\u00ean c\u00e1c v\u1ecb tr\u00ed cao h\u01a1n trong b\u1ed9 ph\u1eadn Account, nh\u01b0:<\/p>\n

                    \n
                  • Account Manager: Ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd m\u1ed9t nh\u00f3m Account Executive, \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n theo \u0111\u00fang k\u1ebf ho\u1ea1ch v\u00e0 m\u1ee5c ti\u00eau.<\/li>\n
                  • Account Director: Ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 b\u1ed9 ph\u1eadn Account, \u0111\u1ea3m b\u1ea3o doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty.<\/li>\n<\/ul>\n

                    Ngo\u00e0i ra, nh\u00e2n vi\u00ean Account c\u0169ng c\u00f3 th\u1ec3 chuy\u1ec3n sang c\u00e1c v\u1ecb tr\u00ed kh\u00e1c trong ng\u00e0nh Marketing, truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n. \u0110\u1eb7c bi\u1ec7t, ngh\u1ec1 Account \u0111\u00f2i h\u1ecfi nh\u00e2n vi\u00ean ph\u1ea3i trang b\u1ecb nhi\u1ec1u k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c, nh\u01b0 k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, ph\u00e2n t\u00edch, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1,…<\/p>\n

                    Nh\u00e2n vi\u00ean Account c\u0169ng c\u00f3 nhi\u1ec1u h\u01a1n c\u00e1c c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c doanh nghi\u1ec7p, c\u00f4ng ty l\u1edbn. Nh\u1eefng doanh nghi\u1ec7p n\u00e0y th\u01b0\u1eddng c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean Account v\u1edbi m\u1ee9c l\u01b0\u01a1ng v\u00e0 ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9 h\u1ea5p d\u1eabn. \u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 h\u1ecd t\u00edch l\u0169y kinh nghi\u1ec7m v\u00e0 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n.\u00a0Vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c n\u00e0y s\u1ebd gi\u00fap nh\u00e2n vi\u00ean Account ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n v\u00e0 th\u0103ng ti\u1ebfn trong s\u1ef1 nghi\u1ec7p.<\/p>\n

                    M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi v\u1ec1 ngh\u1ec1 Account<\/span><\/strong><\/h2>\n

                    H\u1ecdc ng\u00e0nh g\u00ec ra l\u00e0m Account?<\/span><\/strong><\/h3>\n

                    C\u00e1c ng\u00e0nh h\u1ecdc ph\u00f9 h\u1ee3p \u0111\u1ec3 l\u00e0m Account l\u00e0 c\u00e1c ng\u00e0nh li\u00ean quan \u0111\u1ebfn Marketing, truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n. Trong \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0 Qu\u1ea3n tr\u1ecb kinh doanh, Marketing, Truy\u1ec1n th\u00f4ng, T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n,…<\/p>\n

                    M\u1ee9c l\u01b0\u01a1ng c\u1ee7a nh\u00e2n vi\u00ean Account hi\u1ec7n nay?<\/span><\/strong><\/h3>\n

                    M\u1ee9c l\u01b0\u01a1ng c\u1ee7a nh\u00e2n vi\u00ean Account hi\u1ec7n nay \u1edf Vi\u1ec7t Nam dao \u0111\u1ed9ng t\u00f9y theo v\u1ecb tr\u00ed, kinh nghi\u1ec7m v\u00e0 quy m\u00f4 doanh nghi\u1ec7p.<\/p>\n

                      \n
                    • Account Executive: M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh c\u1ee7a Account Executive dao \u0111\u1ed9ng t\u1eeb 7 – 12 tri\u1ec7u \u0111\u1ed3ng\/ th\u00e1ng.<\/li>\n
                    • Account Manager: V\u1ecb tr\u00ed n\u00e0y c\u00f3 tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Marketing cho kh\u00e1ch h\u00e0ng. M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh c\u1ee7a Account Manager dao \u0111\u1ed9ng t\u1eeb 24 – 35 tri\u1ec7u \u0111\u1ed3ng\/ th\u00e1ng.<\/li>\n
                    • Account Director: \u0110i\u1ec1u h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd b\u1ed9 ph\u1eadn Account. M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh c\u1ee7a Account Director dao \u0111\u1ed9ng t\u1eeb 45 – 65 tri\u1ec7u \u0111\u1ed3ng\/ th\u00e1ng.<\/li>\n<\/ul>\n

                      \n

                      Nhu c\u1ea7u v\u1ec1 nh\u00e2n vi\u00ean Account ng\u00e0y c\u00e0ng t\u0103ng cao do s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf v\u00e0 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft gi\u1eefa c\u00e1c doanh nghi\u1ec7p. C\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean Account chuy\u00ean nghi\u1ec7p \u0111\u1ec3 h\u1ed7 tr\u1ee3 h\u1ecd trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3. Theo \u0111\u00f3, nh\u00e2n vi\u00ean Account c\u00f3 th\u1ec3 th\u0103ng ti\u1ebfn l\u00ean c\u00e1c v\u1ecb tr\u00ed cao h\u01a1n nh\u01b0 Account Manager, Account Director, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 Gi\u00e1m \u0111\u1ed1c Marketing. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t ng\u00e0nh ngh\u1ec1 r\u1ea5t th\u00fa v\u1ecb v\u00e0 n\u1ebfu c\u00f3 \u0111am m\u00ea, th\u00ec ngh\u1ec1 Account c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                      Account l\u00e0 m\u1ed9t v\u1ecb tr\u00ed c\u00f3 m\u1eaft x\u00edch quan tr\u1ecdng trong l\u0129nh v\u1ef1c m\u00e0 h\u1ecd \u0111\u1ea3m nh\u1eadn, v\u1ecb tr\u00ed n\u00e0y c\u00f3 nhi\u1ec1u t\u1ea1i c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 Marketing, k\u1ebf to\u00e1n, ng\u00e2n h\u00e0ng, kinh doanh,… H\u1ecd v\u1eeba h\u1ed7 tr\u1ee3 \u0111\u1ed1i ngo\u1ea1i, v\u1eeba h\u1ed7 tr\u1ee3 \u0111\u1ed1i n\u1ed9i trong doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t, th\u01b0\u1eddng khi nh\u1eafc t\u1edbi ngh\u1ec1 Account, nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng ngh\u0129 ngay t\u1edbi Account Marketing, v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn t\u1ea1i c\u00e1c Agency.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23255"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=23255"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23255\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=23255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=23255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=23255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}