{"id":23381,"date":"2023-12-06T07:49:56","date_gmt":"2023-12-06T07:49:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/business-intelligence-bi-la-gi-vai-tro-va-hoat-dong-cua-bi.html"},"modified":"2023-12-22T08:15:47","modified_gmt":"2023-12-22T01:15:47","slug":"business-intelligence-bi-la-gi-vai-tro-va-hoat-dong-cua-bi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/business-intelligence-bi-la-gi-vai-tro-va-hoat-dong-cua-bi.html","title":{"rendered":"Business Intelligence (BI) l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a BI"},"content":{"rendered":"
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Doanh nghi\u1ec7p c\u1ea7n c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh, \u0111\u00e2y c\u0169ng l\u00e0 l\u00fac Business Intelligence ra \u0111\u1eddi. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, BI \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m v\u00e0 s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn b\u1edfi ch\u1ee9c n\u0103ng m\u00e0 n\u00f3 mang l\u1ea1i trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn kinh doanh.<\/p>\n

Business Intelligence (BI) l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Business Intelligence (BI) l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, c\u00f4ng ngh\u1ec7, quy tr\u00ecnh, \u1ee9ng d\u1ee5ng m\u00e0 c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch th\u00f4ng tin, h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh kinh doanh. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, BI l\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 doanh nghi\u1ec7p d\u1ef1a v\u00e0o \u0111\u00f3 t\u00ecm hi\u1ec3u qu\u00e1 kh\u1ee9 v\u00e0 d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai.<\/p>\n

M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a BI l\u00e0 th\u00fac \u0111\u1ea9y ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh ch\u00ednh x\u00e1c h\u01a1n, gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c t\u0103ng doanh thu, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

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T\u1ea7m quan tr\u1ecdng c\u1ee7a BI \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/span><\/strong><\/h2>\n

Ng\u00e0y nay, Business Intelligence \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong h\u1ea7u h\u1ebft doanh nghi\u1ec7p, BI gi\u00fap nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh kinh doanh c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t. Nh\u01b0ng l\u1ee3i \u00edch c\u1ee7a BI c\u00f2n v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh kinh doanh, bao g\u1ed3m:<\/p>\n

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    Gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch nh\u1eefng th\u00f4ng tin ch\u00ednh x\u00e1c, hi\u1ec7u qu\u1ea3 \u0111\u1ec3 linh ho\u1ea1t th\u00edch \u1ee9ng v\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u00f9ng s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/p>\n<\/li>\n

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    H\u1ed7 tr\u1ee3 nh\u00e0 qu\u1ea3n tr\u1ecb t\u1ed1i \u01b0u khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p kh\u1ea9n c\u1ea5p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<\/li>\n

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    H\u1ed7 tr\u1ee3 Marketing trong doanh nghi\u1ec7p\u00a0trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<\/li>\n

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    Ph\u00e1c th\u1ea3o b\u1ee9c tranh t\u1ed5ng th\u1ec3 ch\u00e2n dung doanh nghi\u1ec7p, x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf, kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u0169ng nh\u01b0 d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n

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    H\u1ed7 tr\u1ee3 trong c\u00f4ng t\u00e1c \u0111i\u1ec1u h\u00e0nh, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u1ed1i \u01b0u\u00a0chi ph\u00ed qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p.<\/p>\n<\/li>\n

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    H\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 n\u1ed9i b\u1ed9, c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<\/li>\n

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    C\u00f4 \u0111\u1ecdng c\u00e1c b\u00e1o c\u00e1o th\u00e0nh c\u00e1c b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n, gi\u00fap nh\u1eefng ng\u01b0\u1eddi \u00edt am hi\u1ec3u v\u1ec1 k\u1ef9 thu\u1eadt v\u1eabn d\u1ec5 d\u00e0ng ph\u00e2n t\u00edch, ti\u1ebft ki\u1ec7m th\u1eddi gian khi t\u00ecm c\u00e1ch thu th\u1eadp th\u00f4ng tin chi ti\u1ebft t\u1eeb d\u1eef li\u1ec7u.<\/p>\n<\/li>\n

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    C\u00e1c n\u1ec1n t\u1ea3ng Business Intelligence hi\u1ec7n \u0111\u1ea1i c\u00f3 th\u1ec3 t\u1ed5ng h\u1ee3p c\u00e1c c\u01a1 s\u1edf d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 v\u1edbi c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u b\u00ean ngo\u00e0i v\u00e0o m\u1ed9t kho d\u1eef li\u1ec7u duy nh\u1ea5t, nh\u1edd \u0111\u00f3 cho ph\u00e9p c\u00e1c b\u1ed9 ph\u1eadn\/ ph\u00f2ng ban trong doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy c\u1eadp d\u1eef li\u1ec7u c\u00f9ng l\u00fac.<\/p>\n<\/li>\n<\/ul>\n

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    C\u00e1c b\u01b0\u1edbc trong h\u1ec7 th\u1ed1ng BI<\/span><\/strong><\/span><\/h2>\n
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      Data sources<\/strong><\/span>: B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb c\u00e1c ngu\u1ed3n nh\u01b0 HRM, CRM, c\u00e1c trang Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed,…<\/p>\n<\/li>\n

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      Data warehousing<\/strong><\/span> (Kho d\u1eef li\u1ec7u): \u0110\u00e2y l\u00e0 n\u01a1i m\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef l\u00e2u d\u00e0i b\u1eb1ng h\u1ec7 th\u1ed1ng c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n

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      Integrating Server<\/strong><\/span> (T\u00edch h\u1ee3p m\u00e1y ch\u1ee7): C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap v\u1eadn h\u00e0nh c\u00f4ng c\u1ee5 ETL chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb Data Sources sang Data Warehouse.<\/p>\n<\/li>\n

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      Analysis Server <\/strong><\/span>(M\u00e1y ch\u1ee7 ph\u00e2n t\u00edch): \u0110\u00e2y l\u00e0 \u0111\u1ea7u v\u00e0o c\u1ee7a d\u1eef li\u1ec7u, sau \u0111\u00f3 s\u1ebd tr\u1ea3 v\u1ec1 k\u1ebft qu\u1ea3 d\u1ef1a tr\u00ean nghi\u1ec7p v\u1ee5 \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a s\u1eb5n.<\/p>\n<\/li>\n

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      Reporting Server<\/strong><\/span> (M\u00e1y ch\u1ee7 b\u00e1o c\u00e1o): B\u1ed9 ph\u1eadn b\u00e1o c\u00e1o c\u00e1c output nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb Analysis Server.<\/p>\n<\/li>\n

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      Data Mining<\/strong><\/span> (Khai th\u00e1c d\u1eef li\u1ec7u): \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd v\u00e0 \u0111em \u0111i tr\u00edch xu\u1ea5t, \u0111\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 kh\u00e2u kh\u00e1 quan tr\u1ecdng, bao g\u1ed3m ph\u00e2n lo\u1ea1i (classification), ph\u00e2n c\u1ee5m (Clustering), hay d\u1ef1 \u0111o\u00e1n (Prediction).<\/p>\n<\/li>\n

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      Data Presentation<\/strong><\/span> (Tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u): Cu\u1ed1i c\u00f9ng, d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p th\u00e0nh c\u00e1c bi\u1ec3u \u0111\u1ed3 t\u1eeb qu\u00e1 tr\u00ecnh data mining.<\/p>\n<\/li>\n<\/ul>\n

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      M\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 BI<\/span><\/strong><\/h2>\n

      M\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 Business Intelligence hi\u1ec7u qu\u1ea3:<\/p>\n

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        Data warehousing (Kho d\u1eef li\u1ec7u):<\/strong> L\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef t\u1eeb nhi\u1ec1u ngu\u1ed3n v\u00e0 nhi\u1ec1u m\u00f4i tr\u01b0\u1eddng kh\u00e1c nhau.<\/p>\n<\/li>\n

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        Enterprise resource Planning (ERP) <\/strong>systems: H\u1ec7 th\u1ed1ng ho\u1ea1ch \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c cho t\u1ed5 ch\u1ee9c.<\/p>\n<\/li>\n

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        Query and report writing technologies:<\/strong> C\u00f4ng ngh\u1ec7 \u0111\u1ec3 truy v\u1ea5n v\u00e0 t\u1ea1o b\u00e1o c\u00e1o.<\/p>\n<\/li>\n

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        Data mining and analytics tools:<\/strong> C\u00f4ng c\u1ee5 d\u00f9ng \u0111\u1ec3 khai th\u00e1c v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n<\/li>\n

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        Decision support systems:<\/strong> H\u1ec7 th\u1ed1ng \u0111\u1ecbnh h\u01b0\u1edbng gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<\/li>\n

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        Customer relation management:<\/strong> H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p.<\/p>\n<\/li>\n<\/ul>\n

        \"C\u00f4ng<\/p>\n

        C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a Business Intelligence<\/span><\/strong><\/h2>\n

        Business Intelligence (BI) \u0111\u01b0\u1ee3c xem l\u00e0 h\u1ec7 th\u1ed1ng \u0111\u1eafc l\u1ef1c h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra nh\u1eefng ph\u00e1n \u0111o\u00e1n ch\u00ednh x\u00e1c. BI \u0111\u1ea3m nh\u1eadn nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau, trong \u0111\u00f3 c\u00f3 6 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh, bao g\u1ed3m:<\/p>\n

        H\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh (Decision support)<\/strong><\/span><\/span><\/h3>\n

        M\u1ee5c \u0111\u00edch m\u00e0 BI thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh l\u00e0 gi\u00fap doanh nghi\u1ec7p nh\u1eadn ra nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f2n t\u1ed3n \u0111\u1ecdng. Do \u0111\u00f3, BI \u0111\u00f3ng vai tr\u00f2 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u00e0 doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

        Truy v\u1ea5n v\u00e0 b\u00e1o c\u00e1o (Query and reporting)<\/strong><\/span><\/span><\/h3>\n

        T\u1eeb nh\u1eefng d\u1eef li\u1ec7u \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng ph\u00e2n t\u00edch, ghi ch\u00fa v\u00e0 l\u01b0u tr\u1eef nh\u1eefng chi ti\u1ebft quan tr\u1ecdng. Sau \u0111\u00f3, ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng b\u00e1o c\u00e1o d\u01b0\u1edbi d\u1ea1ng m\u00f4 h\u00ecnh, cho th\u1ea5y b\u1ee9c tranh t\u1ed5ng quan v\u00e0 d\u1ec5 hi\u1ec3u nh\u1ea5t.<\/p>\n

        Ph\u00e2n t\u00edch tr\u1ef1c tuy\u1ebfn (Online analytical processing)<\/strong><\/span><\/span><\/h3>\n

        V\u1edbi ho\u1ea1t \u0111\u1ed9ng n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tr\u00edch xu\u1ea5t th\u00f4ng tin m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng. Ngo\u00e0i ra, n\u00f3 c\u00f2n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch xu h\u01b0\u1edbng, l\u1eadp b\u00e1o c\u00e1o t\u00e0i ch\u00ednh v\u00e0 ng\u00e2n s\u00e1ch cho doanh nghi\u1ec7p.<\/p>\n

        Ph\u00e2n t\u00edch th\u1ed1ng k\u00ea (Statistical analysis)<\/strong><\/span><\/span><\/h3>\n

        Statistical analysis l\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m ph\u00e2n t\u00edch, gi\u1ea3i th\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra m\u1eabu v\u00e0 xu h\u01b0\u1edbng, \u0111\u00e2y l\u00e0 m\u1ed9t kh\u00e2u quan tr\u1ecdng trong vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n

        D\u1ef1 \u0111o\u00e1n (Forecasting)<\/strong><\/span><\/span><\/h3>\n

        BI c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai, trong t\u1ea5t c\u1ea3 m\u1ecdi lo\u1ea1i ng\u00e0nh ngh\u1ec1. Gi\u00fap doanh nghi\u1ec7p chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n cho c\u00e1c v\u1ea5n \u0111\u1ec1, bi\u1ebfn \u0111\u1ed9ng x\u1ea5u c\u00f3 th\u1ec3 x\u1ea3y ra, \u0111\u1ed3ng th\u1eddi \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh trong d\u00e0i h\u1ea1n.<\/p>\n

        Khai th\u00e1c d\u1eef li\u1ec7u (Data mining)<\/strong><\/span><\/span><\/h3>\n

        Khai th\u00e1c d\u1eef li\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp data t\u1eeb \u0111a d\u1ea1ng c\u00e1c ngu\u1ed3n, sau \u0111\u00f3 ph\u00e2n t\u00edch v\u00e0 t\u1ed5ng h\u1ee3p ch\u00fang th\u00e0nh c\u00e1c th\u00f4ng tin li\u00ean quan. M\u1ee5c \u0111\u00edch c\u1ee7a khai th\u00e1c d\u1eef li\u1ec7u l\u00e0 t\u00ecm ra gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft cho c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

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        Ph\u1ea7n m\u1ec1m v\u00e0 c\u00f4ng c\u1ee5 trong kh\u00f4ng gian BI<\/span><\/strong><\/h2>\n

        Trong kh\u00f4ng gian Business Intelligence c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e0 cung c\u1ea5p v\u00e0 d\u1ecbch v\u1ee5 \u0111a d\u1ea1ng. Trong s\u1ed1 \u0111\u00f3 bao g\u1ed3m:<\/p>\n

          \n
        • \n

          Tableau<\/strong>: \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch t\u1ef1 ph\u1ee5c v\u1ee5, cung c\u1ea5p c\u00e1c d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch tr\u1ef1c quan ho\u00e1 v\u00e0 t\u00edch h\u1ee3p v\u1edbi nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u, bao g\u1ed3m Microsoft Azure SQL Data Warehouse v\u00e0 Excel.<\/p>\n<\/li>\n

        • \n

          Splunk<\/strong>: \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 BI c\u1ea5p doanh nghi\u1ec7p.<\/p>\n<\/li>\n

        • \n

          Alteryx<\/strong>: Ph\u1ea7n m\u1ec1m n\u00e0y k\u1ebft h\u1ee3p c\u00e1c ph\u00e2n t\u00edch t\u1eeb nhi\u1ec1u ngu\u1ed3n, gi\u00fap \u0111\u01a1n gi\u1ea3n ho\u00e1 quy tr\u00ecnh c\u00f4ng vi\u1ec7c v\u00e0 cung c\u1ea5p c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 BI.<\/p>\n<\/li>\n

        • \n

          Qlik<\/strong>: N\u1ec1n t\u1ea3ng n\u00e0y d\u1ef1a tr\u00ean tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u, BI, ph\u00e2n t\u00edch, cung c\u1ea5p BI m\u1edf r\u1ed9ng v\u00e0 d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng.<\/p>\n<\/li>\n

        • \n

          Domo<\/strong>: \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y, cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 BI ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau nh\u01b0 d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, gi\u00e1o d\u1ee5c, s\u1ea3n xu\u1ea5t,… v\u00e0 d\u00e0nh cho c\u00e1c vai tr\u00f2 kh\u00e1c nhau nh\u01b0 CEO, chuy\u00ean gia ph\u00e2n t\u00edch BI, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng,…<\/p>\n<\/li>\n

        • \n

          Dundas BI<\/strong>: N\u1ec1n t\u1ea3ng n\u00e0y ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 t\u1ea1o l\u1eadp c\u00e1c trang t\u1ed5ng quan, ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c b\u00e1o c\u00e1o ti\u00eau chu\u1ea9n v\u00e0 \u0111\u1eb7c bi\u1ec7t.<\/p>\n<\/li>\n

        • \n

          Google Data Studio<\/strong>: \u0110\u00e2y l\u00e0 phi\u00ean b\u1ea3n t\u0103ng ph\u00ed c\u1ee7a n\u1ec1n t\u1ea3ng Google Analytics quen thu\u1ed9c \u0111\u01b0\u1ee3c c\u1ea5p b\u1edfi Google.<\/p>\n<\/li>\n<\/ul>\n

          \n

          Ch\u00eca kh\u00f3a cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Business Intelligence th\u00e0nh c\u00f4ng<\/span><\/strong><\/h2>\n

          \u0110\u1ed3ng b\u1ed9 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin trong doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n

          Khi \u0111\u01b0a BI v\u00e0o doanh nghi\u1ec7p s\u1ebd khi\u1ebfn c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng C\u00f4ng ngh\u1ec7 th\u00f4ng tin tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p. Do \u0111\u00f3, vi\u1ec7c ph\u00e1t tri\u1ec3n \u0111\u1ed3ng b\u1ed9 h\u1ea1 t\u1ea7ng CNTT gi\u00fap ph\u00e2n chia r\u00f5 r\u00e0ng ki\u1ebfn tr\u00fac v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng trong t\u01b0\u01a1ng lai.<\/p>\n

          X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh tr\u01b0\u1edbc khi tri\u1ec3n khai BI<\/strong><\/span><\/h3>\n

          M\u1ed7i t\u1ed5 ch\u1ee9c c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng \u01b0u ti\u00ean c\u1ee7a m\u00ecnh v\u1ec1 nhu c\u1ea7u t\u00ednh n\u0103ng, ch\u1ee9c n\u0103ng tr\u01b0\u1edbc khi tri\u1ec3n khai Business Intelligence v\u00e0o doanh nghi\u1ec7p. Ch\u1eb3ng h\u1ea1n nh\u01b0 c\u1ea7n \u01b0u ti\u00ean nh\u1eefng t\u00ednh n\u0103ng, c\u00f4ng c\u1ee5 n\u00e0o, ngu\u1ed3n d\u1eef li\u1ec7u l\u01b0u tr\u1eef m\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u00e0 g\u00ec,… C\u00f3 nh\u01b0 v\u1eady th\u00ec doanh nghi\u1ec7p m\u1edbi d\u1ec5 d\u00e0ng t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch t\u1eeb BI.<\/p>\n

          X\u00e2y d\u1ef1ng v\u0103n h\u00f3a d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng<\/strong><\/span><\/h3>\n

          V\u0103n h\u00f3a d\u1eef li\u1ec7u c\u00f3 vai tr\u00f2 quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a c\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong> th\u00e0nh c\u00f4ng h\u01a1n. V\u0103n h\u00f3a d\u1eef li\u1ec7u l\u00e0 khi m\u1ecdi nh\u00e2n vi\u00ean trong m\u1ed9t t\u1ed5 ch\u1ee9c \u0111\u1ec1u hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb ti\u1ec1m n\u0103ng c\u1ee7a d\u1eef li\u1ec7u c\u0169ng nh\u01b0 vai tr\u00f2 c\u1ee7a h\u1ecd trong vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, c\u00e1ch th\u1ee9c ph\u00e2n t\u00edch v\u00e0 ra quy\u1ebft \u0111\u1ecbnh theo h\u01b0\u1edbng d\u1eef li\u1ec7u.<\/p>\n

          Tuy nhi\u00ean, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 t\u1ef1 nhi\u00ean c\u00f3 \u0111\u01b0\u1ee3c n\u1ec1n v\u0103n h\u00f3a d\u1eef li\u1ec7u ph\u00e1t tri\u1ec3n hi\u1ec7u qu\u1ea3. V\u0103n h\u00f3a d\u1eef li\u1ec7u trong v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng, \u0111\u01b0\u1ee3c vun \u0111\u1eafp, ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c.<\/p>\n

          \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n

          N\u1ebfu nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p kh\u00f4ng \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng th\u00ec kh\u00f4ng m\u1ed9t h\u1ec7 th\u1ed1ng BI n\u00e0o c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c. Nh\u00e2n vi\u00ean c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 vi\u1ec7c \u1ee9ng d\u1ee5ng Business Intelligence, b\u1edfi khi tri\u1ec3n khai h\u1ec7 th\u1ed1ng n\u00e0y c\u0169ng s\u1ebd d\u1eabn theo s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong c\u00e1ch l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.\u00a0<\/p>\n

          Trao quy\u1ec1n cho nh\u00e2n vi\u00ean<\/strong><\/span><\/h3>\n

          Khi nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c trao quy\u1ec1n \u0111\u00fang c\u00e1ch, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p s\u1ebd x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c h\u0103ng say, n\u01a1i m\u00e0 m\u1ecdi nh\u00e2n vi\u00ean \u0111\u1ec1u ch\u1ee7 \u0111\u1ed9ng \u0111\u00f3ng g\u00f3p cho t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh v\u00e0 lu\u00f4n c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng. \u0110i\u1ec1u n\u00e0y c\u0169ng g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf trong vi\u1ec7c \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng h\u1ec7 th\u1ed1ng BI.<\/p>\n

          Xem x\u00e9t s\u1eed d\u1ee5ng BI l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n

          C\u00e1c c\u00f4ng c\u1ee5 n\u00ean cung c\u1ea5p d\u1eef li\u1ec7u \u0111\u1ebfn m\u1ecdi nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p, c\u00f9ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb theo th\u1eddi gian th\u1ef1c. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng n\u00ean thi\u1ebft l\u1eadp c\u00e1c th\u1ee7 t\u1ee5c c\u1ea7n thi\u1ebft \u0111\u1ec3 ki\u1ec3m tra t\u00ecnh tr\u1ea1ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a BI, th\u00f4ng qua \u0111\u00f3 th\u00ec ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c m\u1edbi c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 n\u00e2ng c\u1ea5p c\u1ea7n thi\u1ebft.<\/p>\n

          C\u1ea3i ti\u1ebfn, n\u00e2ng cao gi\u1ea3i ph\u00e1p li\u00ean t\u1ee5c<\/strong><\/span><\/h3>\n

          M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c BI hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt, c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c c\u0169ng nh\u01b0 c\u00f3 nh\u1eefng b\u01b0\u1edbc nh\u1ea3y v\u1ecdt v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e2ng cao h\u01a1n. Ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c d\u1ef1 \u0111o\u00e1n v\u00e0 m\u00f4 t\u1ea3. D\u1eef li\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u00edch \u0111\u1ebfn, n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c \u0111\u1ec3 theo k\u1ecbp th\u1ecb tr\u01b0\u1eddng chuy\u1ec3n bi\u1ebfn nhanh nh\u01b0 hi\u1ec7n nay.<\/p>\n

          \n

          M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1\u00a0Business Intelligence (BI)<\/span><\/strong><\/h2>\n
            \n
          1. Ph\u00e2n bi\u1ec7t BI v\u00e0 BA<\/li>\n
          2. Doanh nghi\u1ec7p n\u00e0o n\u00ean \u1ee9ng d\u1ee5ng BI v\u00e0o v\u1eadn h\u00e0nh?<\/li>\n
          3. Ai c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Business Intelligence?<\/li>\n
          4. Ph\u00e2n bi\u1ec7t Data Analytics v\u00e0 Business Intelligence?<\/li>\n
          5. Y\u00eau c\u1ea7u c\u1ea7n c\u00f3 \u0111\u1ec3 tr\u1edf th\u00e0nh Business Intelligence Analyst<\/li>\n<\/ol>\n

            Ph\u00e2n bi\u1ec7t gi\u1eefa Business Intelligence (BI) v\u00e0\u00a0Business Analytics\u00a0(BA)<\/span><\/strong><\/h3>\n

            Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng, BA c\u00f3 nhi\u1ec7m v\u1ee5 nh\u01b0 BI l\u00e0 thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n v\u00e0 thi\u1ebft l\u1eadp b\u00e1o c\u00e1o t\u1ed5ng quan nh\u1eb1m gi\u1ea3i quy\u1ebft c\u00e1c l\u0129nh v\u1ef1c t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u01a1 h\u1ed9i kinh doanh v\u00e0 th\u1ebf m\u1ea1nh. Tuy nhi\u00ean, BI v\u00e0 BA l\u1ea1i c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c nhau, c\u1ee5 th\u1ec3 l\u00e0:<\/p>\n

            \n\n\n\n\n\n\t<\/colgroup>\n\n\n\n\n\n
            \n

            So s\u00e1nh<\/strong><\/p>\n<\/td>\n

            		\n

            Business Intelligence<\/strong><\/p>\n<\/td>\n

            		\n

            Business Analytics<\/strong><\/p>\n<\/td>\n<\/tr>\n

            \n

            B\u1ea3n ch\u1ea5t<\/strong><\/p>\n<\/td>\n

            		\n

            Th\u1ec3 hi\u1ec7n c\u00e1c d\u1eef li\u1ec7u x\u1ea3y ra trong qu\u00e1 kh\u1ee9, n\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1, v\u00ed d\u1ee5 nh\u01b0 s\u1ef1 ki\u1ec7n g\u00ec, v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf \u0111\u00e2u,..<\/p>\n<\/td>\n

            		\n

            T\u1eadp trung ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u00e3 c\u00f3 k\u1ebft qu\u1ea3 v\u00e0 \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n trong t\u01b0\u01a1ng lai, cho doanh nghi\u1ec7p bi\u1ebft \u0111\u01b0\u1ee3c s\u1ef1 ki\u1ec7n n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra v\u00e0 k\u00e9o d\u00e0i bao l\u00e2u,…<\/p>\n<\/td>\n<\/tr>\n

            \n

            M\u1ee9c \u0111\u1ed9 t\u1eadp trung<\/strong><\/p>\n<\/td>\n

            		\n

            Ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u v\u1ec1 ch\u1ee9c n\u0103ng, quy tr\u00ecnh v\u1eadn h\u00e0nh. Qua \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 v\u1ec1 t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i \u0111\u1ec3 c\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u v\u00e0o v\u1eadn h\u00e0nh<\/p>\n<\/td>\n

            		\n

            N\u1eafm b\u1eaft xu h\u01b0\u1edbng, d\u1ef1 \u0111o\u00e1n nh\u1eefng r\u1ee7i ro trong t\u01b0\u01a1ng lai, sau khi \u0111\u00e3 s\u00e0ng l\u1ecdc c\u1ee5 th\u1ec3, \u0111\u00e2y s\u1ebd l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n<\/td>\n<\/tr>\n

            \n

            \u0110\u1ed1i t\u01b0\u1ee3ng s\u1eed d\u1ee5ng<\/strong><\/p>\n<\/td>\n

            		\n

            D\u00e0nh cho doanh nghi\u1ec7p c\u00f3 quy m\u00f4 l\u1edbn nh\u01b0ng m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u1eabn ch\u01b0a \u0111i v\u00e0o qu\u1ef9 \u0111\u1ea1o<\/p>\n<\/td>\n

            		\n

            Ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p, c\u00f3 vai tr\u00f2 th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

            Doanh nghi\u1ec7p n\u00e0o n\u00ean \u1ee9ng d\u1ee5ng BI v\u00e0o v\u1eadn h\u00e0nh?<\/span><\/strong><\/h3>\n

            C\u00e1c chuy\u00ean gia v\u1ec1 c\u00f4ng ngh\u1ec7 cho r\u1eb1ng, Business Intelligence c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p, t\u1eeb F&B, b\u00e1n l\u1ebb, Y t\u1ebf \u0111\u1ebfn Ch\u00ednh ph\u1ee7, Gi\u00e1o d\u1ee5c, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i d\u1ef1 l\u00e0 l\u0129nh v\u1ef1c t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i th\u1ebf t\u1eeb BI nh\u1ea5t.<\/p>\n

            Tham kh\u1ea3o c\u00e1c l\u0129nh v\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 \u1ee9ng d\u1ee5ng BI:<\/p>\n

              \n
            • \n

              Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p<\/p>\n<\/li>\n

            • \n

              Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong gi\u00e1o d\u1ee5c<\/p>\n<\/li>\n

            • \n

              Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong n\u00f4ng nghi\u1ec7p<\/p>\n<\/li>\n

            • \n

              Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ng\u00e0nh Ng\u00e2n h\u00e0ng<\/p>\n<\/li>\n

            • \n

              Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 Y t\u1ebf<\/p>\n<\/li>\n

            • \n

              Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 B\u00e1o ch\u00ed<\/p>\n<\/li>\n<\/ul>\n

              Ai c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Business Intelligence?<\/span><\/strong><\/h3>\n

              Nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb Business Intelligence, trong s\u1ed1 \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u01b0\u1edfng nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t ph\u1ea3i k\u1ec3 \u0111\u1ebfn:<\/p>\n

                \n
              • Ban qu\u1ea3n tr\u1ecb (Executives)<\/li>\n
              • Ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh kinh doanh (Business Decision Makers)<\/li>\n
              • Nh\u00e2n vi\u00ean ph\u00e2n t\u00edch (Analysts)<\/li>\n
              • Kh\u00e1ch h\u00e0ng (Customers)<\/li>\n<\/ul>\n

                L\u01b0u \u00fd<\/strong><\/span>:<\/p>\n

                  \n
                • BI h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p trong b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c v\u00e0 b\u1ea5t k\u1ef3 m\u00f4 h\u00ecnh kinh doanh n\u00e0o.<\/li>\n
                • Doanh nghi\u1ec7p n\u00ean k\u1ebft h\u1ee3p ERP v\u1edbi BI \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng t\u1ed1t h\u01a1n.<\/li>\n
                • C\u1ea7n c\u00e2n nh\u1eafc n\u1ebfu t\u00edch h\u1ee3p BI v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng.<\/li>\n<\/ul>\n

                  \n

                  Ph\u00e2n bi\u1ec7t Data Analytics v\u00e0 Business Intelligence?<\/span><\/strong><\/h3>\n

                  Data Analytics v\u00e0 Business Intelligence th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thay th\u1ebf cho nhau, do \u0111\u00f3 d\u1ec5 g\u00e2y ra hi\u1ec3u l\u1ea7m v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a hai thu\u1eadt ng\u1eef n\u00e0y.<\/p>\n

                  Trong khi BI gi\u00fap nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 th\u00f4ng qua c\u00e1c d\u1eef li\u1ec7u, d\u1eef ki\u1ec7n t\u1eeb qu\u00e1 kh\u1ee9, th\u00ec Data Analytics l\u1ea1i \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao h\u01a1n, ch\u00fang khai th\u00e1c th\u00f4ng tin \u1edf v\u00f9ng d\u1eef li\u1ec7u l\u1edbn h\u01a1n \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng d\u1ef1 \u0111o\u00e1n cho t\u01b0\u01a1ng lai. DA th\u01b0\u1eddng s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n \u0111\u1ec3 m\u00f4 ph\u1ecfng v\u00e0 ph\u00e2n t\u00edch m\u1ed1i quan h\u1ec7 c\u1ee7a d\u1eef li\u1ec7u ch\u1ee9 kh\u00f4ng hi\u1ec7n h\u1eefu tr\u1ef1c ti\u1ebfp tr\u00ean b\u1ec1 m\u1eb7t.<\/p>\n

                  Y\u00eau c\u1ea7u c\u1ea7n c\u00f3 \u0111\u1ec3 tr\u1edf th\u00e0nh Business Intelligence Analyst<\/span><\/strong><\/h3>\n

                  Ngo\u00e0i nh\u1eefng k\u1ef9 n\u0103ng n\u1ec1n t\u1ea3ng, bi\u1ebft th\u1ed1ng k\u00ea hay ph\u00e2n t\u00edch s\u1ed1, v\u1ecb tr\u00ed Business Intelligence Analyst gi\u1edd \u0111\u00e2y c\u00f2n y\u00eau c\u1ea7u:<\/p>\n

                  Th\u00e0nh th\u1ea1o v\u1ec1 c\u00f4ng ngh\u1ec7<\/strong><\/span><\/h4>\n

                  V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 nh\u01b0 hi\u1ec7n nay, vi\u1ec7c t\u00ecm t\u00f2i v\u00e0 bi\u1ebft v\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. B\u1edfi thu th\u1eadp, tr\u00edch xu\u1ea5t v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u c\u1ea7n \u00e1p d\u1ee5ng r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7.<\/p>\n

                  Kh\u1ea3 n\u0103ng \u0111\u1ecdc v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong><\/span><\/h4>\n

                  \u0110\u00e2y l\u00e0 k\u1ef9 n\u0103ng b\u1eaft bu\u1ed9c c\u1ea7n c\u00f3 \u0111\u1ed1i v\u1edbi b\u1ed9 ph\u1eadn BI. Ngo\u00e0i kinh nghi\u1ec7m \u0111\u1ecdc d\u1eef li\u1ec7u, vi\u1ec7c quan s\u00e1t, n\u1eafm b\u1eaft, hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec m\u00e0 kh\u00e1ch h\u00e0ng hay \u0111\u1ed1i t\u00e1c c\u1ea7n l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n

                  V\u1ecb tr\u00ed Business Intelligence Analyst l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c y\u00eau c\u1ea7u kh\u00e1 cao v\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng v\u1ec1 h\u1ecdc thu\u1eadt b\u1ec1n v\u1eefng, chuy\u00ean m\u00f4n \u0111a d\u1ea1ng, kinh nghi\u1ec7m d\u00e0y d\u1eb7n trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh nh\u01b0 qu\u1ea3n l\u00fd, chuy\u00ean gia, c\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c,…<\/p>\n

                  K\u1ef9 n\u0103ng m\u1ec1m<\/strong><\/span><\/h4>\n

                  Vi\u1ec7c qu\u1ea3n l\u00fd, s\u1eafp x\u1ebfp d\u1eef li\u1ec7u t\u1ed1i \u01b0u, tr\u00ecnh b\u00e0y s\u1ed1 li\u1ec7u m\u1ed9t c\u00e1ch tr\u1ef1c quan, giao ti\u1ebfp, thuy\u1ebft ph\u1ee5c c\u1ea5p tr\u00ean, kh\u00e1ch h\u00e0ng,… \u0111\u1ec1u l\u00e0 nh\u1eefng k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu n\u1ebfu mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t Business Intelligence Analyst. B\u00ean c\u1ea1nh \u0111\u00f3 c\u1ea7n trang b\u1ecb th\u00eam m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng m\u1ec1m quan tr\u1ecdng:<\/p>\n

                    \n
                  • \n

                    K\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch<\/p>\n<\/li>\n

                  • \n

                    K\u1ef9 n\u0103ng quan s\u00e1t<\/p>\n<\/li>\n

                  • \n

                    K\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m<\/p>\n<\/li>\n

                  • \n

                    K\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/p>\n<\/li>\n

                  • \n

                    K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian<\/p>\n<\/li>\n<\/ul>\n

                    \"Y\u00eau<\/p>\n

                    Oracle BI l\u00e0 g\u00ec?<\/span><\/strong><\/p>\n

                    Oracle BI l\u00e0 ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a, h\u1ed7 tr\u1ee3 mang l\u1ea1i gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t cho doanh nghi\u1ec7p. V\u1edbi n\u1ec1n t\u1ea3ng l\u00e0 m\u1ed9t m\u00e1y ch\u1ee7 Business Intelligence, v\u1edbi b\u1ed9 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1ec5 hi\u1ec3u v\u00e0 t\u00edch h\u1ee3p, Oracle \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft c\u00e1c xu h\u01b0\u1edbng m\u1edbi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

                    Oracle BI cho ph\u00e9p b\u1ea5t k\u1ef3 ai \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o s\u1eed d\u1ee5ng th\u00f4ng tin doanh nghi\u1ec7p m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Cung c\u1ea5p t\u1ec7p d\u1eef li\u1ec7u \u0111a d\u1ea1ng, t\u1ea5t c\u1ea3 ch\u00fang \u0111\u1ec1u y\u00eau c\u1ea7u v\u1ec1 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng t\u1ed5ng h\u1ee3p v\u00e0 t\u00ednh to\u00e1n ph\u1ee9c t\u1ea1p nh\u1eb1m mang l\u1ea1i gi\u00e1 tr\u1ecb.<\/p>\n

                    BI report l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n

                    BI report hay c\u00f2n g\u1ecdi l\u00e0 b\u00e1o c\u00e1o BI, l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u ho\u1eb7c b\u1ea3n thuy\u1ebft tr\u00ecnh th\u1ec3 hi\u1ec7n th\u00f4ng tin kinh doanh \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 h\u1ec7 th\u1ed1ng Business Intelligence. B\u00e1o c\u00e1o BI th\u01b0\u1eddng ch\u1ee9a c\u00e1c th\u00f4ng tin quan tr\u1ecdng v\u00e0 s\u1ed1 li\u1ec7u kinh doanh d\u01b0\u1edbi d\u1ea1ng bi\u1ec3u \u0111\u1ed3, \u0111\u1ed3 th\u1ecb, b\u1ea3ng t\u1ed5ng h\u1ee3p, v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u chi ti\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh v\u00e0 qu\u1ea3n l\u00fd trong doanh nghi\u1ec7p.<\/p>\n

                    Nh\u1eefng b\u00e1o c\u00e1o BI g\u1ed3m c\u00e1c th\u00f4ng tin v\u1ec1 doanh s\u1ed1 b\u00e1n h\u00e0ng, l\u1ee3i nhu\u1eadn, t\u1ed3n kho, ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, th\u1ed1ng k\u00ea v\u1ec1 kh\u00e1ch h\u00e0ng, c\u00f9ng nhi\u1ec1u th\u00f4ng tin kh\u00e1c li\u00ean quan \u0111\u1ebfn hi\u1ec7u su\u1ea5t v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. B\u00e1o c\u00e1o BI gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean kinh doanh c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh, t\u1eeb \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n

                    BI c\u00f3 ph\u00f9 h\u1ee3p cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p kh\u00f4ng?<\/strong><\/span><\/h3>\n

                    C\u00f3, Business Intelligence (BI) ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p. BI gi\u00fap c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u.<\/p>\n

                    BI kh\u00f4ng ch\u1ec9 d\u00e0nh ri\u00eang cho c\u00e1c doanh nghi\u1ec7p l\u1edbn. C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i \u00edch c\u1ee7a n\u00f3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n

                      \n
                    • \n

                      \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u:<\/strong> BI cho ph\u00e9p c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p d\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/p>\n<\/li>\n

                    • \n

                      Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng:<\/strong> C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BI \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 hi\u1ec3u r\u00f5 c\u01a1 h\u1ed9i c\u1ea1nh tranh.<\/p>\n<\/li>\n

                    • \n

                      T\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng:<\/strong> BI gi\u00fap qu\u1ea3n l\u00fd t\u00e0i nguy\u00ean, l\u1eadp k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3n l\u00fd t\u1ed3n kho m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<\/li>\n

                    • \n

                      Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng:<\/strong> C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BI \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t kinh doanh, theo d\u00f5i ch\u1ec9 s\u1ed1 quan tr\u1ecdng v\u00e0 \u0111o l\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

                    • \n

                      Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c Marketing:<\/strong> BI gi\u00fap x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

                    • \n

                      T\u0103ng t\u00ednh c\u00e1 nh\u00e2n h\u00f3a:<\/strong> C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BI \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng, gi\u00fap t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

                      Kinh doanh th\u00f4ng minh cung c\u1ea5p cho c\u00e1c t\u1ed5 ch\u1ee9c kh\u1ea3 n\u0103ng \u0111\u1eb7t c\u00e2u h\u1ecfi b\u1eb1ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi m\u00e0 h\u1ecd c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c. Thay v\u00ec s\u1eed d\u1ee5ng nh\u1eefng d\u1ef1 \u0111o\u00e1n t\u1ed1t nh\u1ea5t, h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean nh\u1eefng g\u00ec d\u1eef li\u1ec7u kinh doanh \u0111ang cho h\u1ecd bi\u1ebft \u2014 li\u1ec7u d\u1eef li\u1ec7u \u0111\u00f3 c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t, chu\u1ed7i cung \u1ee9ng, kh\u00e1ch h\u00e0ng hay xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng.<\/p>\n

                      B\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t b\u1ee9c tranh ch\u00ednh x\u00e1c v\u1ec1 doanh nghi\u1ec7p t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3, Business Intelligence cung c\u1ea5p cho doanh nghi\u1ec7p ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c kinh doanh d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/p>\n

                      >> Tham kh\u1ea3o: <\/em><\/p>\n

                        \n
                      • Big Data l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m v\u00e0 \u1ee9ng d\u1ee5ng Big Data trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                        Doanh nghi\u1ec7p c\u1ea7n c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh, \u0111\u00e2y c\u0169ng l\u00e0 l\u00fac Business Intelligence ra \u0111\u1eddi. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, BI \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m v\u00e0 s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn b\u1edfi ch\u1ee9c n\u0103ng m\u00e0 n\u00f3 mang l\u1ea1i trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn kinh doanh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23381"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=23381"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23381\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=23381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=23381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=23381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}