{"id":23468,"date":"2023-12-06T08:00:44","date_gmt":"2023-12-06T08:00:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quan-tri-ban-hang-la-gi-tong-quan-ve-cong-tac-quan-tri.html"},"modified":"2023-12-22T08:29:59","modified_gmt":"2023-12-22T01:29:59","slug":"quan-tri-ban-hang-la-gi-tong-quan-ve-cong-tac-quan-tri","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quan-tri-ban-hang-la-gi-tong-quan-ve-cong-tac-quan-tri.html","title":{"rendered":"Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng l\u00e0 g\u00ec? T\u1ed5ng quan v\u1ec1 c\u00f4ng t\u00e1c qu\u1ea3n tr\u1ecb"},"content":{"rendered":"
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Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t quy tr\u00ecnh kinh doanh c\u1ed1t l\u00f5i trong h\u1ea7u h\u1ebft c\u00e1c t\u1ed5 ch\u1ee9c. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o mu\u1ed1n t\u0103ng doanh thu v\u00e0 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Quy tr\u00ecnh n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1eb7t m\u1ee5c ti\u00eau v\u00e0 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn cho c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m b\u00e1n h\u00e0ng, gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau.<\/p>\n

Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c, l\u00e3nh \u0111\u1ea1o v\u00e0 ki\u1ec3m so\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh sau:<\/p>\n

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    Ho\u1ea1ch \u0111\u1ecbnh b\u00e1n h\u00e0ng<\/strong>: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n

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    T\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng<\/strong>: X\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng, tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, thi\u1ebft l\u1eadp quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n

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    L\u00e3nh \u0111\u1ea1o b\u00e1n h\u00e0ng<\/strong>: Truy\u1ec1n \u0111\u1ed9ng \u0111\u1ed9ng l\u1ef1c, t\u1ea1o v\u0103n h\u00f3a b\u00e1n h\u00e0ng, x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n<\/li>\n

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    Ki\u1ec3m so\u00e1t b\u00e1n h\u00e0ng:<\/strong> Theo d\u00f5i, \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng, \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft.<\/p>\n<\/li>\n<\/ul>\n

    Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng l\u00e0 quy tr\u00ecnh kinh doanh c\u1ed1t l\u00f5i trong h\u1ea7u h\u1ebft c\u00e1c t\u1ed5 ch\u1ee9c. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft th\u1ea5u \u0111\u00e1o v\u1ec1 quy tr\u00ecnh, c\u00e1ch \u1ee9ng d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt kh\u00e1c nhau nh\u1eb1m th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/p>\n

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    M\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng<\/span><\/strong><\/h2>\n

    Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua, tin d\u00f9ng v\u00e0 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng \u1edf m\u1ed7i giai \u0111o\u1ea1n, l\u0129nh v\u1ef1c, ng\u00e0nh h\u00e0ng l\u00e0 kh\u00e1c nhau, song ho\u1ea1t \u0111\u1ed9ng n\u00e0y th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn 2 m\u1ee5c ti\u00eau:<\/p>\n

    M\u1ee5c ti\u00eau v\u1ec1 doanh s\u1ed1, l\u1ee3i nhu\u1eadn<\/span><\/strong><\/h3>\n

    M\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng l\u00e0 nh\u1eafm \u0111\u1ebfn doanh s\u1ed1, l\u1ee3i nhu\u1eadn, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng gi\u00e1 tr\u1ecb, th\u1ecb ph\u1ea7n,… \u0110\u00e2y l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3, n\u0103ng l\u1ef1c trong c\u00f4ng t\u00e1c qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn, c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, c\u1ed5 \u0111\u00f4ng.<\/p>\n

    Mu\u1ed1n v\u1eady, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng c\u1ea7n:<\/p>\n

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    • L\u00e0m r\u00f5 \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p<\/li>\n
    • T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng<\/li>\n
    • \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng<\/li>\n<\/ul>\n

      M\u1ee5c ti\u00eau v\u1ec1 nh\u00e2n s\u1ef1<\/span><\/strong><\/h3>\n

      M\u1ee5c ti\u00eau c\u1ee7a qu\u00e1 tr\u00ecnh tuy\u1ec3n ch\u1ecdn nh\u00e2n s\u1ef1 l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p, n\u0103ng \u0111\u1ed9ng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o trong b\u00e1n h\u00e0ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y, nh\u00e0 qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng c\u1ea7n tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi nh\u00e2n vi\u00ean v\u00e0 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch khen th\u01b0\u1edfng h\u1ee3p l\u00fd c\u0169ng l\u00e0 nhi\u1ec7m v\u1ee5 quan tr\u1ecdng c\u1ee7a nh\u00e0 qu\u1ea3n tr\u1ecb. S\u1ef1 ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng v\u00e0 tinh th\u1ea7n l\u00e0m vi\u1ec7c t\u1eadp th\u1ec3 v\u1edbi n\u0103ng su\u1ea5t cao s\u1ebd \u0111\u00f3ng g\u00f3p v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng.<\/p>\n

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      T\u1ea7m quan tr\u1ecdng c\u1ee7a qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng<\/span><\/strong><\/h2>\n

      Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau kinh doanh chung v\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ea9y m\u1ea1nh ti\u00eau th\u1ee5 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng, qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng gi\u00fap doanh nghi\u1ec7p chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh c\u0169ng nh\u01b0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed3ng th\u1eddi, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb kh\u00e1c nh\u01b0 qu\u1ea3n tr\u1ecb mua, b\u00e1n v\u00e0 d\u1ef1 tr\u1eef h\u00e0ng h\u00f3a. T\u1ea7m quan tr\u1ecdng c\u1ee7a qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

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        Th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng<\/strong>: Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3,… T\u1eeb \u0111\u00f3, gi\u00fap doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y v\u00e0 gia t\u0103ng.<\/p>\n<\/li>\n

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        T\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>: Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nhu c\u1ea7u kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng,… T\u1eeb \u0111\u00f3, th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh.<\/p>\n<\/li>\n

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        T\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/strong>: Gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p, uy t\u00edn trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

      • \n

        N\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p<\/strong>: Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a c\u00e1c ngu\u1ed3n l\u1ef1c, gi\u1ea3m thi\u1ec3u chi ph\u00ed,…<\/p>\n<\/li>\n<\/ul>\n

        \u0110\u1ec3 qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng b\u00e0i b\u1ea3n, bao g\u1ed3m c\u00e1c quy tr\u00ecnh, quy \u0111\u1ecbnh, ch\u00ednh s\u00e1ch,… ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p.<\/p>\n

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        Nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng<\/span><\/strong><\/h2>\n

        Y\u1ebfu t\u1ed1 kh\u00e1ch quan<\/span><\/strong><\/h3>\n

        M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4<\/strong><\/span><\/h4>\n

        M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 n\u1eb1m ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a doanh nghi\u1ec7p, nh\u01b0ng c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng. Bao g\u1ed3m:<\/p>\n

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          M\u00f4i tr\u01b0\u1eddng kinh t\u1ebf<\/strong>: T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf, l\u1ea1m ph\u00e1t, l\u00e3i su\u1ea5t,… \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng chi ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

        • \n

          M\u00f4i tr\u01b0\u1eddng ch\u00ednh tr\u1ecb<\/strong><\/span>: C\u00e1c ch\u00ednh s\u00e1ch kinh t\u1ebf, th\u01b0\u01a1ng m\u1ea1i,… c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea1nh tranh.<\/p>\n<\/li>\n

        • \n

          M\u00f4i tr\u01b0\u1eddng x\u00e3 h\u1ed9i:<\/strong><\/span> V\u0103n h\u00f3a, phong t\u1ee5c t\u1eadp qu\u00e1n,… \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

        • \n

          M\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7:<\/strong><\/span> S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i ho\u1eb7c th\u00e1ch th\u1ee9c m\u1edbi cho ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n

        • \n

          Lu\u1eadt ph\u00e1p<\/strong><\/span>: C\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u1ea1nh tranh,… c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

          M\u00f4i tr\u01b0\u1eddng vi m\u00f4<\/strong><\/span><\/h4>\n

          M\u00f4i tr\u01b0\u1eddng vi m\u00f4 bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a doanh nghi\u1ec7p, nh\u01b0ng c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng. Bao g\u1ed3m:<\/p>\n

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          • \n

            M\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh<\/strong><\/span>: S\u1ed1 l\u01b0\u1ee3ng, quy m\u00f4, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb ph\u1ea7n v\u00e0 doanh s\u1ed1 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n

          • \n

            Kh\u00e1ch h\u00e0ng<\/strong><\/span>: Nhu c\u1ea7u, h\u00e0nh vi mua s\u1eafm, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng,… l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n

          • \n

            Nh\u00e0 cung c\u1ea5p<\/strong><\/span>: Gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i c\u1ee7a nh\u00e0 cung c\u1ea5p,…<\/p>\n<\/li>\n<\/ul>\n

            Y\u1ebfu t\u1ed1 ch\u1ee7 quan<\/span><\/strong><\/h3>\n
              \n
            • \n

              Chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong><\/span>: M\u1ee5c ti\u00eau, \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n,… c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/li>\n

            • \n

              C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng<\/strong><\/span>: H\u1ec7 th\u1ed1ng c\u00e1c b\u1ed9 ph\u1eadn, ph\u00f2ng ban, c\u00e1 nh\u00e2n tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng. C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<\/li>\n

            • \n

              Ngu\u1ed3n l\u1ef1c b\u00e1n h\u00e0ng<\/strong><\/span>: Bao g\u1ed3m nh\u00e2n l\u1ef1c, t\u00e0i ch\u00ednh, c\u00f4ng ngh\u1ec7,… Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n

            • \n

              K\u1ef9 n\u0103ng v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng<\/strong><\/span>: Doanh nghi\u1ec7p c\u1ea7n \u0111\u00e0o t\u1ea1o, ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng, th\u00e1i \u0111\u1ed9 b\u00e1n h\u00e0ng cho nh\u00e2n vi\u00ean \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

              C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n

              \n

              Quy tr\u00ecnh qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng<\/span><\/strong><\/h2>\n
                \n
              1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/li>\n
              2. Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/li>\n
              3. T\u1ed5 ch\u1ee9c, ki\u1ec3m so\u00e1t l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng<\/li>\n
              4. Tri\u1ec3n khai k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/li>\n
              5. \u0110o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3<\/li>\n
              6. Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/li>\n<\/ol>\n

                X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/span><\/strong><\/h3>\n

                M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng \u0111\u1ea1i di\u1ec7n cho k\u1ebft qu\u1ea3 m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb mong \u0111\u1ee3i \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. C\u00f3 hai c\u00e1ch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng:<\/p>\n

                  \n
                • \n

                  Quy tr\u00ecnh t\u1eeb tr\u00ean xu\u1ed1ng trong qu\u1ea3n tr\u1ecb: M\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp b\u1edfi c\u1ea5p cao v\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i xu\u1ed1ng c\u00e1c c\u1ea5p d\u01b0\u1edbi, v\u1edbi c\u1ea5p c\u01a1 s\u1edf l\u00e0 c\u1ea5p cu\u1ed1i c\u00f9ng.<\/p>\n<\/li>\n

                • \n

                  Qu\u1ea3n tr\u1ecb theo m\u1ee5c ti\u00eau MBO (Management by Objectives), c\u00e1c b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng \u0111\u1eb7t ra v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng ri\u00eang c\u1ee7a m\u00ecnh, sau \u0111\u00f3 m\u1ee5c ti\u00eau n\u00e0y \u0111\u01b0\u1ee3c c\u1ea5p tr\u00ean t\u1ed5ng h\u1ee3p.<\/p>\n<\/li>\n<\/ul>\n

                  D\u00f9 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0o, c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p lu\u00f4n ph\u1ea3i tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc SMART: c\u1ee5 th\u1ec3 (Specific), c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng (Measurable), kh\u1ea3 thi (Achievable), th\u1ef1c t\u1ebf (Realistic) v\u00e0 c\u00f3 th\u1eddi h\u1ea1n (Timely). C\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh l\u01b0\u1ee3ng b\u1eb1ng c\u00e1c ch\u1ec9 ti\u00eau c\u1ee5 th\u1ec3 nh\u01b0 kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng, doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n

                  Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/span><\/strong><\/h3>\n

                  Sau khi x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c cho k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang c\u1ee7a m\u00ecnh. Kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng t\u1ed1i \u01b0u hay ho\u00e0n h\u1ea3o nh\u1ea5t, m\u00e0 ch\u1ec9 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi t\u1eebng doanh nghi\u1ec7p c\u1ee5 th\u1ec3.<\/p>\n

                  Vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p, c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, b\u00e1n h\u00e0ng theo nh\u00f3m, b\u00e1n h\u00e0ng t\u01b0 v\u1ea5n hay chi\u1ebfn l\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb.<\/p>\n

                  M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p s\u1ebd \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p, quy m\u00f4, n\u0103ng l\u1ef1c c\u1ee7a \u0111\u1ed9i ng\u0169 v\u00e0 ng\u00e2n s\u00e1ch d\u00e0nh cho vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn m\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng \u00e1p d\u1ee5ng, bao g\u1ed3m:<\/p>\n

                    \n
                  • \n

                    Chi\u1ebfn l\u01b0\u1ee3c ngu\u1ed3n h\u00e0ng<\/p>\n<\/li>\n

                  • \n

                    Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/p>\n<\/li>\n

                  • \n

                    Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn<\/p>\n<\/li>\n

                  • \n

                    Chi\u1ebfn l\u01b0\u1ee3c marketing<\/p>\n<\/li>\n

                  • \n

                    Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/li>\n

                  • \n

                    Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/p>\n<\/li>\n

                  • \n

                    Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/p>\n<\/li>\n

                  • \n

                    Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng theo nh\u00f3m<\/p>\n<\/li>\n

                  • \n

                    Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng t\u01b0 v\u1ea5n<\/p>\n<\/li>\n

                  • \n

                    Chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng gi\u00e1 tr\u1ecb<\/p>\n<\/li>\n

                  • \n

                    Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u h\u00f3a<\/p>\n<\/li>\n<\/ul>\n

                    T\u1ed5 ch\u1ee9c, ki\u1ec3m so\u00e1t l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng<\/span><\/strong><\/h3>\n

                    Theo khu v\u1ef1c \u0111\u1ecba l\u00fd<\/span><\/strong><\/h4>\n

                    M\u00f4 h\u00ecnh n\u00e0y d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd, sau \u0111\u00f3 ph\u00e2n c\u00f4ng cho m\u1ed7i nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u1ee5 tr\u00e1ch m\u1ed9t khu v\u1ef1c c\u1ee5 th\u1ec3. M\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng theo khu v\u1ef1c \u0111\u1ecba l\u00fd c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m nh\u01b0:<\/p>\n

                      \n
                    • \n

                      C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd<\/strong>: M\u1ed7i khu v\u1ef1c \u0111\u1ecba l\u00fd c\u00f3 m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd ch\u1ecbu tr\u00e1ch nhi\u1ec7m chung, gi\u00fap vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u h\u00e0nh ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng t\u1ea1i khu v\u1ef1c \u0111\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<\/li>\n

                    • \n

                      T\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> M\u1ed7i nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd c\u00f3 th\u1eddi gian v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i khu v\u1ef1c m\u00ecnh ph\u1ee5 tr\u00e1ch, gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u00e0 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

                    • \n

                      Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/strong>: M\u00f4 h\u00ecnh n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u00e0o t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, do m\u1ed7i nh\u00e2n vi\u00ean ch\u1ec9 c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng t\u1ea1i khu v\u1ef1c m\u00ecnh ph\u1ee5 tr\u00e1ch.<\/p>\n<\/li>\n<\/ul>\n

                      Theo s\u1ea3n ph\u1ea9m<\/span><\/strong><\/h4>\n

                      Trong qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng, t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng theo s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh m\u00e0 trong \u0111\u00f3, c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c ph\u00e2n chia th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd b\u00e1n. M\u1ed7i nh\u00f3m c\u00f3 m\u1ed9t tr\u01b0\u1edfng nh\u00f3m ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd nh\u00f3m v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/p>\n

                      T\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng theo s\u1ea3n ph\u1ea9m c\u00f3 m\u1ed9t s\u1ed1 \u01b0u \u0111i\u1ec3m sau:<\/p>\n

                        \n
                      • Chuy\u00ean m\u00f4n h\u00f3a: M\u1ed7i nh\u00f3m b\u00e1n h\u00e0ng t\u1eadp trung v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3, \u0111i\u1ec1u n\u00e0y gi\u00fap h\u1ecd ph\u00e1t tri\u1ec3n chuy\u00ean m\u00f4n v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c s\u00e2u s\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00f3<\/li>\n
                      • T\u1eadp trung kh\u00e1ch h\u00e0ng: M\u1ed7i nh\u00f3m b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, gi\u00fap hi\u1ec3u nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/li>\n
                      • T\u0103ng hi\u1ec7u qu\u1ea3: T\u0103ng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch gi\u1ea3m s\u1ef1 ch\u1ed3ng ch\u00e9o v\u00e0 l\u00e3ng ph\u00ed.<\/li>\n<\/ul>\n

                        Theo kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h4>\n

                        Trong qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng, t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng theo kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh m\u00e0 trong \u0111\u00f3, m\u1ed7i nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ho\u1eb7c nh\u00f3m b\u00e1n h\u00e0ng chuy\u00ean tr\u00e1ch vi\u1ec7c ch\u00e0o b\u00e1n cho m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. M\u00f4 h\u00ecnh n\u00e0y d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo c\u00e1c ti\u00eau ch\u00ed nh\u01b0:<\/p>\n

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                        • \n

                          Ng\u00e0nh c\u00f4ng nghi\u1ec7p: V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty b\u00e1n ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng chuy\u00ean tr\u00e1ch cho c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p nh\u01b0 s\u1ea3n xu\u1ea5t, b\u00e1n l\u1ebb, d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh,…<\/p>\n<\/li>\n

                        • \n

                          K\u00edch th\u01b0\u1edbc: Ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t c\u00f4ng ty b\u00e1n thi\u1ebft b\u1ecb v\u0103n ph\u00f2ng c\u00f3 th\u1ec3 c\u00f3 c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng chuy\u00ean tr\u00e1ch cho c\u00e1c kh\u00e1ch h\u00e0ng nh\u1ecf, v\u1eeba v\u00e0 l\u1edbn.<\/p>\n<\/li>\n

                        • \n

                          V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd: V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty b\u00e1n v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng c\u00f3 th\u1ec3 c\u00f3 c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng chuy\u00ean tr\u00e1ch cho c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd kh\u00e1c nhau.<\/p>\n<\/li>\n<\/ul>\n

                          Theo c\u01a1 c\u1ea5u h\u1ed7n h\u1ee3p<\/span><\/strong><\/h4>\n

                          \u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 c\u1ea5u k\u1ebft h\u1ee3p gi\u1eefa vi\u1ec7c chuy\u00ean m\u00f4n h\u00f3a l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng theo ng\u00e0nh v\u00e0 khu v\u1ef1c \u0111\u1ecba l\u00fd, ho\u1eb7c k\u1ebft h\u1ee3p ph\u00e2n b\u1ed5 nh\u00e2n vi\u00ean d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 v\u00f9ng \u0111\u1ecba l\u00fd. M\u00f4 h\u00ecnh n\u00e0y nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

                          Tri\u1ec3n khai k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/span><\/strong><\/h3>\n

                          Ph\u00e2n b\u1ed5 ch\u1ec9 ti\u00eau b\u00e1n h\u00e0ng<\/span><\/strong><\/h4>\n

                          Ch\u1ec9 ti\u00eau b\u00e1n h\u00e0ng l\u00e0 m\u1ee5c ti\u00eau v\u1ec1 doanh s\u1ed1, th\u1ecb ph\u1ea7n, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng,… m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Ch\u1ec9 ti\u00eau b\u00e1n h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho t\u1eebng c\u00e1 nh\u00e2n, b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed sau:<\/p>\n

                            \n
                          • \n

                            M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng chung c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/li>\n

                          • \n

                            Kh\u1ea3 n\u0103ng c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n, b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng<\/p>\n<\/li>\n

                          • \n

                            Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n, b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng<\/p>\n<\/li>\n

                          • \n

                            Ngu\u1ed3n l\u1ef1c b\u00e1n h\u00e0ng c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n, b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng<\/p>\n<\/li>\n<\/ul>\n

                            Tri\u1ec3n khai k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/span><\/strong><\/h4>\n

                            Sau khi ch\u1ec9 ti\u00eau b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5, c\u1ea7n tri\u1ec3n khai k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ch\u1ec9 ti\u00eau \u0111\u00f3. K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ea7n bao g\u1ed3m c\u00e1c n\u1ed9i dung sau:<\/p>\n

                              \n
                            • \n

                              M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3<\/p>\n<\/li>\n

                            • \n

                              Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng<\/p>\n<\/li>\n

                            • \n

                              C\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng<\/p>\n<\/li>\n

                            • \n

                              Ng\u00e2n s\u00e1ch b\u00e1n h\u00e0ng<\/p>\n<\/li>\n

                            • \n

                              Th\u1eddi gian th\u1ef1c hi\u1ec7n<\/p>\n<\/li>\n<\/ul>\n

                              \u0110o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3<\/span><\/strong><\/h3>\n

                              \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang ti\u1ebfn \u0111\u1ed9 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra, c\u1ea7n theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 th\u01b0\u1eddng xuy\u00ean. Vi\u1ec7c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ea7n t\u1eadp trung v\u00e0o:<\/p>\n

                                \n
                              • \n

                                Doanh s\u1ed1 b\u00e1n h\u00e0ng<\/p>\n<\/li>\n

                              • \n

                                Th\u1ecb ph\u1ea7n<\/p>\n<\/li>\n

                              • \n

                                S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi<\/p>\n<\/li>\n

                              • \n

                                M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n<\/ul>\n

                                Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h3>\n

                                Trong quy tr\u00ecnh qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng, b\u01b0\u1edbc ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 giai \u0111o\u1ea1n quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng mua l\u1ea1i. \u1ede b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p c\u1ea7n:<\/p>\n

                                  \n
                                • \n

                                  G\u1eedi th\u01b0 c\u1ea3m \u01a1n<\/strong>: Th\u01b0 c\u1ea3m \u01a1n l\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 tr\u00e2n tr\u1ecdng v\u00e0 c\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Th\u01b0 c\u1ea3m \u01a1n n\u00ean \u0111\u01b0\u1ee3c g\u1eedi s\u1edbm sau khi kh\u00e1ch h\u00e0ng mua h\u00e0ng, c\u00f3 th\u1ec3 k\u00e8m theo m\u1ed9t s\u1ed1 \u01b0u \u0111\u00e3i ho\u1eb7c qu\u00e0 t\u1eb7ng nh\u1ecf.<\/p>\n<\/li>\n

                                • \n

                                  Thu th\u1eadp ph\u1ea3n h\u1ed3i<\/strong>: Vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Ph\u1ea3n h\u1ed3i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, ho\u1eb7c c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<\/li>\n

                                • \n

                                  Duy tr\u00ec trao \u0111\u1ed5i th\u00f4ng tin<\/strong>: Sau khi mua h\u00e0ng, kh\u00e1ch h\u00e0ng v\u1eabn c\u00f3 th\u1ec3 c\u00f3 th\u1eafc m\u1eafc ho\u1eb7c c\u1ea7n h\u1ed7 tr\u1ee3 v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. Doanh nghi\u1ec7p c\u1ea7n duy tr\u00ec trao \u0111\u1ed5i th\u00f4ng tin v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 h\u1ed7 tr\u1ee3 h\u1ecd k\u1ecbp th\u1eddi.<\/p>\n<\/li>\n

                                • \n

                                  H\u1ed7 tr\u1ee3 nhanh ch\u00f3ng v\u00e0 chu \u0111\u00e1o<\/strong>: Khi kh\u00e1ch h\u00e0ng g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, doanh nghi\u1ec7p c\u1ea7n h\u1ed7 tr\u1ee3 h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 chu \u0111\u00e1o. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

                                • \n

                                  K\u1ebft h\u1ee3p Marketing cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u1edbi:<\/strong> T\u0103ng kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng mua l\u1ea1i s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<\/ul>\n

                                  \n

                                  Case \u0111i\u1ec3n h\u00ecnh v\u1ec1 qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng<\/span><\/strong><\/h2>\n

                                  Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng c\u1ee7a Vinamilk<\/span><\/strong><\/h3>\n

                                  Vinamilk l\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p s\u1eefa h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, v\u1edbi th\u1ecb ph\u1ea7n l\u1edbn t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 xu\u1ea5t kh\u1ea9u sang h\u01a1n 50 qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5 tr\u00ean th\u1ebf gi\u1edbi. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u0111\u00f3, Vinamilk \u0111\u00e3 tri\u1ec3n khai m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0:<\/p>\n

                                  X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp<\/span><\/strong><\/h4>\n

                                  Vinamilk s\u1edf h\u1eefu m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc, v\u1edbi h\u01a1n 220 nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 h\u01a1n 141.000 \u0111i\u1ec3m b\u00e1n h\u00e0ng. H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i n\u00e0y gi\u00fap Vinamilk \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 thu\u1eadn ti\u1ec7n.<\/p>\n

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                                  • \n

                                    Tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p, c\u00f3 kinh nghi\u1ec7m v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n

                                  • \n

                                    X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i, gi\u00fap theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng.<\/p>\n<\/li>\n

                                  • \n

                                    M\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi b\u00e1n h\u00e0ng theo h\u01b0\u1edbng \u0111a k\u00eanh, bao g\u1ed3m b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, b\u00e1n h\u00e0ng qua k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u00e1n h\u00e0ng qua c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, si\u00eau th\u1ecb,…<\/p>\n<\/li>\n<\/ul>\n

                                    T\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng Marketing v\u00e0 truy\u1ec1n th\u00f4ng<\/strong><\/span><\/h4>\n

                                    Vinamilk lu\u00f4n ch\u00fa tr\u1ecdng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng Marketing v\u00e0 truy\u1ec1n th\u00f4ng nh\u1eb1m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f4ng ty \u0111\u00e3 tri\u1ec3n khai nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng \u0111a d\u1ea1ng, hi\u1ec7u qu\u1ea3, nh\u01b0:<\/p>\n

                                      \n
                                    • T\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1,…<\/li>\n
                                    • Th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt c\u00e1c b\u00e0i vi\u1ebft, video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n
                                    • Tham gia c\u00e1c s\u1ef1 ki\u1ec7n, h\u1ed9i ch\u1ee3, ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i, thi\u1ec7n nguy\u1ec7n,…<\/li>\n<\/ul>\n

                                      Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng c\u1ee7a Apple<\/span><\/strong><\/h3>\n

                                      Apple l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 th\u00e0nh c\u00f4ng nh\u1ea5t th\u1ebf gi\u1edbi, v\u1edbi doanh thu cho qu\u00fd 2 n\u0103m l\u00e0 94,8 t\u1ef7 USD. Th\u00e0nh c\u00f4ng c\u1ee7a Apple kh\u00f4ng ch\u1ec9 nh\u1edd v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n nh\u1edd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n

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                                      • \n

                                        Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/p>\n<\/li>\n

                                      • \n

                                        Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd: D\u1ef1a tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb nh\u01b0 thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o, ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi<\/p>\n<\/li>\n

                                      • \n

                                        Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111a k\u00eanh<\/p>\n<\/li>\n<\/ul>\n

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                                        Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3n l\u00fd nh\u1eefng ng\u01b0\u1eddi b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. C\u00e1c c\u00f4ng ty c\u00f3 c\u00e1i nh\u00ecn h\u1eb9p v\u1ec1 vai tr\u00f2 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 \u0111ang b\u1ecf l\u1ee1 kho\u1ea3n \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t m\u00e0 h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u00e0nh c\u00f4ng cho t\u1ed5 ch\u1ee9c. Vi\u1ec7c ch\u0103m s\u00f3c, t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 \u0111\u1ed9ng vi\u00ean nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra l\u1ee3i nhu\u1eadn l\u00e0 m\u1ed9t c\u00e1ch th\u00f4ng minh \u0111\u1ec3 c\u1ea3i thi\u1ec7n tinh th\u1ea7n c\u0169ng nh\u01b0 doanh thu c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                                        Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t quy tr\u00ecnh kinh doanh c\u1ed1t l\u00f5i trong h\u1ea7u h\u1ebft c\u00e1c t\u1ed5 ch\u1ee9c. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o mu\u1ed1n t\u0103ng doanh thu v\u00e0 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Quy tr\u00ecnh n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1eb7t m\u1ee5c ti\u00eau v\u00e0 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn cho c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m b\u00e1n h\u00e0ng, gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23468"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=23468"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23468\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=23468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=23468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=23468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}