{"id":23545,"date":"2023-12-06T08:05:49","date_gmt":"2023-12-06T08:05:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-dai-duong-xanh-la-gi-phan-biet-dai-duong-do.html"},"modified":"2023-12-22T08:57:55","modified_gmt":"2023-12-22T01:57:55","slug":"chien-luoc-dai-duong-xanh-la-gi-phan-biet-dai-duong-do","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-dai-duong-xanh-la-gi-phan-biet-dai-duong-do.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t \u0110\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf"},"content":{"rendered":"
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Ng\u00e0y nay, doanh nghi\u1ec7p \u0111ang ph\u1ea3i ch\u1ecbu \u00e1p l\u1ef1c r\u1ea5t l\u1edbn tr\u01b0\u1edbc c\u00e1c m\u00f4 h\u00ecnh kinh doanh hi\u1ec7n \u0111\u1ea1i c\u0169ng nh\u01b0 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 m\u1edbi. Li\u1ec7u doanh nghi\u1ec7p n\u00ean ti\u1ebfp t\u1ee5c n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh trong “\u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf\u201d<\/strong> hay c\u1ea7n khai ph\u00e1, t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i \u1edf “\u0111\u1ea1i d\u01b0\u01a1ng xanh”?<\/strong><\/p>\n

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Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i D\u01b0\u01a1ng Xanh l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

Trong t\u00e1c ph\u1ea9m Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh, W.Chan Kim v\u00e0 Renee Mauborgne \u0111\u00e3 m\u00f4 t\u1ea3 chi\u1ebfn l\u01b0\u1ee3c\u00a0“\u0111\u1ea1i d\u01b0\u01a1ng xanh” l\u00e0 nh\u1eefng kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f3 s\u1ef1 c\u1ea1nh tranh ho\u1eb7c c\u1ea1nh tranh kh\u00f4ng \u0111\u00e1ng k\u1ec3.\u00a0<\/em>C\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u00ecm ki\u1ebfm nh\u1eefng th\u1ecb tr\u01b0\u1eddng m\u1edbi, \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng g\u00ec \u0111ang c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t kh\u00f4ng gian ri\u00eang bi\u1ec7t, kh\u00f4ng b\u1ecb canh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng, \u0111\u1ed3ng th\u1eddi gi\u00fap t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh:<\/strong><\/p>\n

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    T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng: <\/strong>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

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    T\u1ea1o ra kh\u00f4ng gian ri\u00eang bi\u1ec7t:<\/strong> T\u00ecm ki\u1ebfm nh\u1eefng kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng m\u1edbi, kh\u00f4ng c\u00f3 s\u1ef1 c\u1ea1nh tranh ho\u1eb7c c\u1ea1nh tranh kh\u00f4ng \u0111\u00e1ng k\u1ec3, \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c bi\u1ec7t \u0111\u1ec3 t\u1ea1o ra m\u1ed9t kh\u00f4ng gian ri\u00eang bi\u1ec7t, kh\u00f4ng b\u1ecb canh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh.<\/p>\n<\/li>\n

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    Gi\u1ea3m thi\u1ec3u chi ph\u00ed:<\/strong> T\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng, gi\u1ea3m thi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1ea3m thi\u1ec3u chi ph\u00ed.<\/p>\n<\/li>\n

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    T\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi:<\/strong> T\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi cho kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng b\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, \u0111\u1ed9c \u0111\u00e1o, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 nhu c\u1ea7u m\u1edbi.<\/p>\n<\/li>\n

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    T\u1ea1o ra \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb:<\/strong> T\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1ed9t d\u1ecbch v\u1ee5 \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1ea1o ra m\u1ed9t t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n cho doanh nghi\u1ec7p.<\/p>\n<\/li>\n

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    T\u0103ng c\u01b0\u1eddng s\u1ef1 kh\u00e1c bi\u1ec7t: <\/strong>T\u0103ng c\u01b0\u1eddng s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p b\u1ec1n v\u1eefng v\u00e0 \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng g\u00e2y t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng \u0111\u1ea1i d\u01b0\u01a1ng.<\/p>\n<\/li>\n<\/ul>\n

    Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i D\u01b0\u01a1ng \u0110\u1ecf l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

    Chi\u1ebfn l\u01b0\u1ee3c “\u0110\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf” l\u00e0 nh\u1eefng th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng \u0111\u00e3 b\u00e3o h\u00f2a, \u0111\u00e3 c\u00f3 s\u1ef1 canh tranh kh\u1ed1c li\u1ec7t v\u00e0 khai th\u00e1c k\u1ef9 l\u01b0\u1ee1ng. C\u00e1c doanh nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng n\u00e0y ph\u1ea3i c\u1ea1nh tranh v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1ea1nh, quy lu\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp r\u00f5 r\u00e0ng, th\u1ecb ph\u1ea7n \u0111\u00e3 b\u1ecb chia s\u1ebb v\u00e0 kh\u00f3 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u00eam<\/em>.<\/p>\n

    \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho vi\u1ec7c t\u00ecm ki\u1ebfm nh\u1eefng kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng m\u1edbi tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o cao h\u01a1n t\u1eeb c\u00e1c doanh nghi\u1ec7p. S\u1ef1 c\u1ea1nh tranh trong m\u00f4i tr\u01b0\u1eddng n\u00e0y c\u1ef1c k\u1ef3 gay g\u1eaft, tuy nhi\u00ean v\u1eabn c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn n\u1ebfu c\u00e1c doanh nghi\u1ec7p t\u00ecm ra c\u00e1ch \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

    \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf:<\/strong><\/p>\n

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      Canh tranh kh\u1ed1c li\u1ec7t:<\/strong> M\u00f4i tr\u01b0\u1eddng \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf \u0111\u00e3 \u0111\u01b0\u1ee3c khai th\u00e1c k\u1ef9 l\u01b0\u1ee1ng, c\u00f3 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c quy lu\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp r\u00f5 r\u00e0ng, do \u0111\u00f3 s\u1ef1 canh tranh tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n.<\/p>\n<\/li>\n

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      Th\u1ecb ph\u1ea7n b\u00e3o h\u00f2a:<\/strong> Th\u1ecb ph\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n chia s\u1eb5n v\u00e0 kh\u00f3 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u00eam, l\u00e0m cho vi\u1ec7c t\u00ecm ki\u1ebfm nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/p>\n<\/li>\n

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      Gi\u00e1 c\u1ea3 c\u1ea1nh tranh: <\/strong>Gi\u00e1 c\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh th\u01b0\u1eddng r\u1ea5t th\u1ea5p, l\u00e0m cho l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p gi\u1ea3m s\u00fat v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 g\u00e2y thi\u1ec7t h\u1ea1i cho doanh nghi\u1ec7p.<\/p>\n<\/li>\n

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      S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng \u0111\u1ed3ng: <\/strong>S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng r\u1ea5t t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 kh\u00f3 c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t.<\/p>\n<\/li>\n

    • \n

      \u0110\u1ea7u t\u01b0 kinh ph\u00ed l\u1edbn: <\/strong>\u0110\u1ec3 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u00e0y, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i \u0111\u1ea7u t\u01b0 kinh ph\u00ed l\u1edbn \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

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      H\u1ea1n ch\u1ebf\u00a0s\u00e1ng t\u1ea1o: <\/strong>Do s\u1ef1 canh tranh kh\u1ed1c li\u1ec7t v\u00e0 quy lu\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp r\u00f5 r\u00e0ng, doanh nghi\u1ec7p kh\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, s\u00e1ng t\u1ea1o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn cao.<\/p>\n<\/li>\n<\/ul>\n

      Ph\u00e2n bi\u1ec7t Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i D\u01b0\u01a1ng Xanh v\u00e0 \u0110\u1ea1i D\u01b0\u01a1ng \u0110\u1ecf<\/strong><\/span><\/h2>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh (Blue\u00a0Ocean Strategy)<\/em> v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf (Red\u00a0Ocean Strategy)<\/em>:<\/p>\n

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      Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf<\/span><\/strong><\/p>\n<\/td>\n

      		\n

      Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh<\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

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      (T\u1eadp trung v\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i)<\/span><\/em><\/p>\n<\/td>\n

      		\n

      (T\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng ch\u01b0a ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng)<\/span><\/em><\/p>\n<\/td>\n<\/tr>\n

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      C\u1ea1nh tranh trong c\u00e1c th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i<\/p>\n<\/td>\n

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      T\u1ea1o ra th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u1ea1nh tranh \u0111\u1ec3 ph\u1ee5c v\u1ee5<\/p>\n<\/td>\n<\/tr>\n

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      \u0110\u00e1nh b\u1ea1i s\u1ef1 c\u1ea1nh tranh<\/p>\n<\/td>\n

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      Khi\u1ebfn c\u1ea1nh tranh kh\u00f4ng c\u00f2n li\u00ean quan<\/p>\n<\/td>\n<\/tr>\n

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      Khai th\u00e1c c\u00e1c nhu c\u1ea7u hi\u1ec7n t\u1ea1i<\/p>\n<\/td>\n

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      T\u1ea1o ra v\u00e0 n\u1eafm gi\u1eef nhu c\u1ea7u m\u1edbi<\/p>\n<\/td>\n<\/tr>\n

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      Th\u1ef1c hi\u1ec7n c\u00e2n b\u1eb1ng gi\u00e1 tr\u1ecb v\u00e0 chi ph\u00ed<\/p>\n<\/td>\n

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      Ph\u00e1 v\u1ee1 c\u00e2n b\u1eb1ng gi\u00e1 tr\u1ecb v\u00e0 chi ph\u00ed<\/p>\n<\/td>\n<\/tr>\n

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      Li\u00ean k\u1ebft to\u00e0n h\u1ec7 th\u1ed1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty v\u1edbi l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa kh\u00e1c bi\u1ec7t ho\u00e1 HO\u1eb6C chi ph\u00ed th\u1ea5p<\/p>\n<\/td>\n

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      Li\u00ean k\u1ebft to\u00e0n h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty \u0111\u1ec3 theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t ho\u00e1 V\u00c0 chi ph\u00ed th\u1ea5p<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

      H\u00e3y c\u00f9ng xem x\u00e9t c\u00e1c kh\u00e1c bi\u1ec7t tr\u00ean m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 h\u01a1n:<\/p>\n

      T\u1eadp trung v\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/span> – T\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng<\/span><\/span><\/span>.<\/strong> Trong h\u1ea7u h\u1ebft c\u00e1c n\u1ec1n c\u00f4ng nghi\u1ec7p, h\u1ea7u nh\u01b0 c\u00e1c doanh nghi\u1ec7p hi\u1ebfm khi n\u1ed7 l\u1ef1c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Trong \u0110\u1ea1i d\u01b0\u01a1ng xanh, ta s\u1ebd ch\u1ee9ng ki\u1ebfn s\u1ef1 c\u1ed1 g\u1eafng t\u0103ng quy m\u00f4 ng\u00e0nh c\u00f4ng nghi\u1ec7p b\u1eb1ng vi\u1ec7c thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi toanh, nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m trong ng\u00e0nh m\u1edbi n\u00e0y.<\/p>\n

      C\u1ea1nh tranh trong c\u00e1c th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i <\/span>– T\u1ea1o ra th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u1ea1nh tranh \u0111\u1ec3 ph\u1ee5c v\u1ee5<\/span>.<\/strong> Nghe c\u00f3 v\u1ebb r\u1ea5t th\u00fa v\u1ecb nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3? Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng \u0111ang giao d\u1ecbch trong ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00fac n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 \u0111ang giao d\u1ecbch v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n, ho\u1eb7c l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. N\u1ebfu m\u1ed9t ai \u0111\u00f3 d\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng, th\u00ec s\u1ebd c\u00f3 ng\u01b0\u1eddi m\u1ea5t \u0111i m\u1ed9t kh\u00e1ch h\u00e0ng. T\u1ee9c l\u00e0 m\u1ed1i quan h\u1ec7 c\u1ea1nh tranh \u0111ang trong t\u00ecnh tr\u1ea1ng th\u1eafng \u2013 thua.<\/p>\n

      C\u00f2n trong c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f3 c\u1ea1nh tranh, ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi chi\u1ebfn th\u1eafng, \u0111\u00f3 l\u00e0 b\u1ea1n. \u00cdt ho\u1eb7c kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1edfi v\u00ec kh\u00f4ng ai bi\u1ebft v\u1ec1 n\u00f3, ho\u1eb7c kh\u00f4ng ai bi\u1ebft c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng. D\u0129 nhi\u00ean h\u1ecd s\u1ebd c\u1ed1 g\u1eafng nh\u01b0ng n\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ecdi th\u1ee9 theo chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn, th\u00ec h\u1ecd s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 \u0111u\u1ed5i k\u1ecbp trong th\u1eddi gian ng\u1eafn.<\/p>\n

      \n

      \u0110\u00e1nh b\u1ea1i s\u1ef1 c\u1ea1nh tranh<\/span> – Khi\u1ebfn c\u1ea1nh tranh kh\u00f4ng c\u00f2n li\u00ean quan<\/span>.<\/strong> C\u1ea1nh tranh tr\u1edf th\u00e0nh m\u1ed9t kh\u00e1i ni\u1ec7m l\u00f9i v\u00e0o d\u0129 v\u00e3ng b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00f4ng th\u1ec3 sao ch\u00e9p c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 bi\u1ebfn ch\u00fang tr\u1edf th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng l\u1ea7n n\u1eefa. H\u00e3y nh\u1edb r\u1eb1ng, \u00fd t\u01b0\u1edfng c\u1ed1t l\u00f5i c\u1ee7a Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cao \u1edf m\u1ee9c chi ph\u00ed th\u1ea5p. Nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ti\u1ec1m t\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd g\u1ee5c ng\u00e3 tr\u00ean h\u00e0nh tr\u00ecnh ch\u1ea1y \u0111ua v\u1edbi b\u1ea1n.<\/p>\n

      Khai th\u00e1c c\u00e1c nhu c\u1ea7u hi\u1ec7n t\u1ea1i<\/span> – T\u1ea1o ra v\u00e0 n\u1eafm gi\u1eef nhu c\u1ea7u m\u1edbi<\/span>.<\/strong> B\u1ea1n cung c\u1ea5p nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c h\u1eefu \u00edch \u0111\u1ebfn m\u1ee9c thu h\u00fat \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3 ch\u01b0a bao gi\u1edd c\u00f3 \u00fd \u0111\u1ecbnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. V\u00ed d\u1ee5 nh\u01b0 tr\u00f2 ch\u01a1i Wii c\u1ee7a Nintendo l\u00f4i cu\u1ed1n c\u00e1c gia \u0111\u00ecnh v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u1edbn tu\u1ed5i. R\u01b0\u1ee3u yellowtail thu h\u00fat c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 u\u1ed1ng bia. H\u00e3ng h\u00e0ng kh\u00f4ng Southwest l\u00f4i cu\u1ed1n c\u1ea3 nh\u1eefng ng\u01b0\u1eddi th\u00edch du l\u1ecbch b\u1eb1ng xe \u00f4 t\u00f4.<\/p>\n

      Th\u1ef1c hi\u1ec7n c\u00e2n b\u1eb1ng gi\u00e1 tr\u1ecb v\u00e0 chi ph\u00ed<\/span> – Ph\u00e1 v\u1ee1 c\u00e2n b\u1eb1ng gi\u00e1 tr\u1ecb v\u00e0 chi ph\u00ed<\/span>.<\/strong> Tr\u01b0\u1edbc \u0111\u00e2y ng\u01b0\u1eddi ta th\u01b0\u1eddng cho r\u1eb1ng kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f9ng l\u00fac c\u1ea3 hai m\u1ee5c ti\u00eau \u201ct\u1ea1o ra gi\u00e1 tr\u1ecb cao\u201d v\u00e0 \u201cchi ph\u00ed th\u1ea5p\u201d. Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh \u0111\u00e3 ph\u00e1 v\u1ee1 kh\u00e1i ni\u1ec7m \u0111\u00f3 v\u00e0 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng b\u1ea1n c\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hai m\u1ee5c ti\u00eau \u0111\u00f3 c\u00f9ng l\u00fac. Th\u1eadt ra, n\u1ebfu kh\u00f4ng ph\u00e1 v\u1ee1 \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng gi\u00e1 tr\u1ecb v\u00e0 chi ph\u00ed th\u00ec c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 d\u00e0ng sao ch\u00e9p nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m v\u00e0 \u0111\u1ea1i d\u01b0\u01a1ng m\u1ed9t l\u1ea7n s\u1ebd ch\u00ecm ng\u1eadp trong m\u00e0u \u0111\u1ecf kh\u1ed1c li\u1ec7t.<\/p>\n

      Li\u00ean k\u1ebft to\u00e0n h\u1ec7 th\u1ed1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty v\u1edbi l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa kh\u00e1c bi\u1ec7t ho\u00e1 HO\u1eb6C chi ph\u00ed th\u1ea5p<\/span> – Li\u00ean k\u1ebft to\u00e0n h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty \u0111\u1ec3 theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t ho\u00e1 V\u00c0 chi ph\u00ed th\u1ea5p<\/span>.<\/strong> T\u1ed5 ch\u1ee9c ph\u1ea3i nghi\u00ean c\u1ee9u m\u1ecdi ng\u00f3c ng\u00e1ch c\u1ee7a c\u00e1c quy tr\u00ecnh v\u1eadn h\u00e0nh \u0111\u1ec3 c\u1eaft gi\u1ea3m nh\u1eefng chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft. To\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c ph\u1ea3i th\u1ed1ng nh\u1ea5t r\u1eb1ng: B\u1ea5t c\u1ee9 th\u1ee9 g\u00ec kh\u00f4ng t\u1ea1o ra ho\u1eb7c \u0111\u00f3ng g\u00f3p \u00edt gi\u00e1 tr\u1ecb s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf hay c\u1eaft gi\u1ea3m. \u0110\u00f3 l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh m\u1ed9t t\u1ed5 ch\u1ee9c d\u00f9 trong \u0111\u1ea1i d\u01b0\u01a1ng xanh hay \u0111\u1ecf.<\/p>\n

      Ngu\u1ed3n: www.CorporateStrategy.com<\/em><\/p>\n\n\n\n
      \n

      Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/span><\/p>\n

      GI\u00c1M \u0110\u1ed0C KINH DOANH<\/span><\/span><\/span><\/strong><\/p>\n

      Chief Customer Officer (CCO)<\/span><\/strong><\/p>\n

      G\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng ph\u00e1t tri\u1ec3n kinh doanh chuy\u00ean nghi\u1ec7p
      \n\t\t\tcho c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam<\/span><\/strong><\/em><\/p>\n

      \u00a0<\/p>\n

      Vui l\u00f2ng xem th\u00eam th\u00f4ng tin chi ti\u1ebft v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh\u00a0\u0111\u00e0o t\u1ea1o Gi\u00e1m \u0110\u1ed1c Kinh Doanh<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Ng\u00e0y nay, doanh nghi\u1ec7p \u0111ang ph\u1ea3i ch\u1ecbu \u00e1p l\u1ef1c r\u1ea5t l\u1edbn tr\u01b0\u1edbc c\u00e1c m\u00f4 h\u00ecnh kinh doanh hi\u1ec7n \u0111\u1ea1i c\u0169ng nh\u01b0 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 m\u1edbi. Li\u1ec7u doanh nghi\u1ec7p n\u00ean ti\u1ebfp t\u1ee5c n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh trong “\u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf\u201d<\/strong> hay c\u1ea7n khai ph\u00e1, t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i \u1edf “\u0111\u1ea1i d\u01b0\u01a1ng xanh”?<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23545"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=23545"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23545\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=23545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=23545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=23545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}