{"id":23658,"date":"2023-12-06T08:29:11","date_gmt":"2023-12-06T08:29:11","guid":{"rendered":"https:\/\/masterskills.org\/blog\/muc-tieu-smart-la-gi-nguyen-tac-cach-dat-muc-tieu-smart.html"},"modified":"2023-12-22T09:03:01","modified_gmt":"2023-12-22T02:03:01","slug":"muc-tieu-smart-la-gi-nguyen-tac-cach-dat-muc-tieu-smart","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/muc-tieu-smart-la-gi-nguyen-tac-cach-dat-muc-tieu-smart.html","title":{"rendered":"M\u1ee5c ti\u00eau SMART l\u00e0 g\u00ec? Nguy\u00ean t\u1eafc & c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau smart"},"content":{"rendered":"
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M\u1ee5c ti\u00eau l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ecdi kh\u00eda c\u1ea1nh trong cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c. M\u1ee5c ti\u00eau cho ch\u00fang ta c\u1ea3m gi\u00e1c v\u1ec1 ph\u01b0\u01a1ng h\u01b0\u1edbng, \u0111\u1ed9ng l\u1ef1c, tr\u1ecdng t\u00e2m \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi. \u00c1p d\u1ee5ng m\u1ee5c ti\u00eau SMART c\u00f3 t\u00ednh c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n, th\u1ef1c t\u1ebf v\u00e0 c\u00f3 th\u1eddi h\u1ea1n nh\u1ea5t \u0111\u1ecbnh gi\u00fap ch\u00fang ta l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n

M\u1ee5c ti\u00eau SMART l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

M\u1ee5c ti\u00eau SMART l\u00e0 nguy\u00ean t\u1eafc \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau, d\u1ef1a tr\u00ean 5 th\u00e0nh ph\u1ea7n: Specific (T\u00ednh c\u1ee5 th\u1ec3), Measurable (\u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c), Achievable (Kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n), Realistic (T\u00ednh th\u1ef1c t\u1ebf), Time-bound (Khung th\u1eddi gian).<\/p>\n

M\u1ee5c ti\u00eau SMART ch\u1ee9a n\u0103m kh\u00eda c\u1ea1nh gi\u00fap ch\u00fang ta t\u1eadp trung v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i m\u1ee5c ti\u00eau khi c\u1ea7n. Nguy\u00ean t\u1eafc n\u00e0y c\u00f3 th\u1ec3 h\u1eefu \u00edch cho b\u1ea5t k\u1ef3 c\u00e1 nh\u00e2n, doanh nghi\u1ec7p n\u00e0o \u0111ang c\u1ed1 g\u1eafng th\u1ef1c h\u00e0nh qu\u1ea3n l\u00fd c\u00e1c d\u1ef1 \u00e1n.<\/p>\n

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C\u00f4ng th\u1ee9c SMART bao g\u1ed3m 5 y\u1ebfu t\u1ed1:<\/strong><\/em><\/h3>\n
    \n
  1. S =\u00a0Specific – T\u00ednh c\u1ee5 th\u1ec3<\/li>\n
  2. M =\u00a0Measurable – \u0110o l\u01b0\u1eddng<\/li>\n
  3. A =\u00a0Achievable – Kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n<\/li>\n
  4. R =\u00a0Realistic – T\u00ednh th\u1ef1c t\u1ebf<\/li>\n
  5. T =\u00a0Time bound – Khung th\u1eddi gian<\/li>\n<\/ol>\n

    S = Specific – T\u00ednh c\u1ee5 th\u1ec3<\/span><\/strong><\/h3>\n

    M\u1ee5c ti\u00eau c\u00e0ng c\u1ee5 th\u1ec3 c\u00e0ng cho ch\u00fang ta bi\u1ebft \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c nh\u1eefng g\u00ec c\u1ea7n theo \u0111u\u1ed5i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. Nhi\u1ec1u nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra r\u1eb1ng, khi m\u1ee5c ti\u00eau c\u00e0ng r\u00f5 r\u00e0ng, t\u00ednh kh\u1ea3 thi c\u1ee7a m\u1ee5c ti\u00eau \u0111\u00f3 c\u00e0ng cao.<\/p>\n

    V\u00ed d\u1ee5: M\u1ed9t ng\u01b0\u1eddi \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u1ecdc 100 cu\u1ed1n s\u00e1ch m\u1ed7i n\u0103m, tuy nhi\u00ean m\u1ee5c ti\u00eau nh\u01b0 v\u1eady c\u00f2n chung chung. M\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 m\u1ed9t tu\u1ea7n, m\u1ed9t th\u00e1ng \u0111\u1ecdc bao nhi\u00eau cu\u1ed1n m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c 100 cu\u1ed1n s\u00e1ch trong v\u00f2ng 1 n\u0103m? M\u1ed9t ng\u00e0y \u0111\u1ecdc bao nhi\u00eau gi\u1edd? \u0110\u1ecdc lo\u1ea1i s\u00e1ch g\u00ec? \u0110\u1ecdc s\u00e1ch \u1edf \u0111\u00e2u? \u0110\u1ecdc nh\u01b0 th\u1ebf n\u00e0o? Khi c\u00e0ng h\u00ecnh dung r\u00f5 c\u00e1c \u00fd \u0111\u1ecbnh th\u00ec c\u00e0ng d\u1ec5 \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n

    M = Measurable – \u0110o l\u01b0\u1eddng<\/span><\/strong><\/h3>\n

    Measurable c\u00f3 ngh\u0129a l\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, nguy\u00ean t\u1eafc n\u00e0y li\u00ean quan t\u1edbi nh\u1eefng con s\u1ed1. M\u1ed9t m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 c\u00e2n \u0111o \u0111ong \u0111\u1ebfm ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch ho\u00e0n th\u00e0nh. Nh\u1eefng con s\u1ed1 m\u00e0 ch\u00fang ta \u0111\u1eb7t ra cho m\u1ee5c ti\u00eau gi\u1ed1ng nh\u01b0 m\u1ed9t b\u00e0n \u0111\u1ea1p tinh th\u1ea7n v\u1eefng ch\u1eafc, ch\u00fang th\u00fac \u0111\u1ea9y v\u00e0 truy\u1ec1n \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/p>\n

    M\u1ed9t ng\u01b0\u1eddi \u0111\u1eb7t m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ecdc th\u1eadt nhi\u1ec1u s\u00e1ch, nh\u01b0ng nhi\u1ec1u \u1edf \u0111\u00e2y l\u00e0 bao nhi\u00eau cu\u1ed1n s\u00e1ch, nh\u01b0 th\u1ebf n\u00e0o l\u00e0 nhi\u1ec1u, \u0111\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u s\u00e1ch hay l\u0129nh h\u1ed9i \u0111\u01b0\u1ee3c nhi\u1ec1u ch\u00e2n l\u00fd hay. Do \u0111\u00f3, c\u1ea7n \u0111\u01b0a m\u1ed9t con s\u1ed1 c\u1ee5 th\u1ec3 v\u00e0o l\u00e0 bao nhi\u00eau \u0111\u1ec3 c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ea1t t\u1edbi, \u0111\u1eebng \u0111\u01b0a ra m\u1ed9t c\u1ee5m t\u1eeb chung chung, kh\u00f4ng r\u00f5 r\u00e0ng.<\/p>\n

    A = Achievable – Kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n<\/span><\/strong><\/h3>\n

    Achievable l\u00e0 t\u00ednh kh\u1ea3 thi, t\u1ee9c l\u00e0 m\u1ee5c ti\u00eau \u0111\u00f3 ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n, kh\u00f4ng xa r\u1eddi, phi th\u1ef1c t\u1ebf. H\u00e3y hi\u1ec3u v\u1ec1 kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n tr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ed9t m\u1ee5c ti\u00eau n\u00e0o \u0111\u00f3, n\u1ebfu kh\u00f4ng s\u1ebd r\u1ea5t d\u1ec5 khi\u1ebfn ch\u00fang ta b\u1ecf cu\u1ed9c.\u00a0<\/p>\n

    Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta ch\u1ec9 n\u00ean \u0111\u1eb7t nh\u1eefng m\u1ee5c ti\u00eau \u0111\u01a1n gi\u1ea3n v\u00e0 tr\u00e1nh nh\u1eefng th\u1eed th\u00e1ch. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u1ea3m gi\u00e1c kh\u00f4ng c\u00f3 g\u00ec th\u00e1ch th\u1ee9c \u0111\u1ec3 mu\u1ed1n chinh ph\u1ee5c. Thay v\u00e0o \u0111\u00f3, h\u00e3y c\u1ed1 g\u1eafng t\u00ecm \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa vi\u1ec7c \u0111\u1eb7t nh\u1eefng m\u1ee5c ti\u00eau kh\u1ea3 thi m\u00e0 v\u1eabn \u0111\u00f2i h\u1ecfi nh\u1eefng th\u1eed th\u00e1ch v\u00e0 khuy\u1ebfn kh\u00edch ch\u00fang ta kh\u00e1m ph\u00e1 ti\u1ec1m n\u0103ng t\u1ed1i \u0111a c\u1ee7a m\u00ecnh.<\/p>\n

    V\u00ed d\u1ee5: M\u1ed9t ng\u01b0\u1eddi \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u1ecdc h\u1ebft 2 cu\u1ed1n s\u00e1ch Marketing m\u1ed7i ng\u00e0y, \u0111\u00e2y l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau ho\u00e0n to\u00e0n kh\u00f4ng kh\u1ea3 thi. N\u1ebfu \u0111\u1eb7t ra m\u1ee5c ti\u00eau xa v\u1eddi nh\u01b0 v\u1eady, ng\u01b0\u1eddi \u0111\u00f3 ch\u1ec9 su\u1ed1t ng\u00e0y c\u1ea7m s\u00e1ch \u0111\u1ecdc cho xong 2 cu\u1ed1n, nh\u1ed3i nh\u00e9t ki\u1ebfn th\u1ee9c kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ed3ng th\u1eddi s\u1ebd kh\u00f3 c\u00f3 th\u1eddi gian \u0111\u1ec3 l\u00e0m vi\u1ec7c g\u00ec kh\u00e1c. Vi\u1ec7c n\u00e0y ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 k\u00e9o d\u00e0i v\u00e0 khi\u1ebfn ng\u01b0\u1eddi \u0111\u00f3 d\u1ec5 d\u00e0ng b\u1ecf cu\u1ed9c.<\/p>\n

    R = Realistic – T\u00ednh th\u1ef1c t\u1ebf<\/span><\/strong><\/h3>\n

    M\u1ee5c ti\u00eau s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c n\u1ebfu thi\u1ebfu \u0111i t\u00ednh th\u1ef1c t\u1ebf. M\u1ed9t ng\u01b0\u1eddi kh\u00f4ng \u0111\u1ee7 s\u1ee9c kh\u1ecfe, th\u1eddi gian, kh\u00f4ng gian sinh ho\u1ea1t, ph\u01b0\u01a1ng ti\u1ec7n h\u1ed7 tr\u1ee3,… th\u00ec kh\u00f4ng th\u1ec3 l\u00e0m vi\u1ec7c g\u00ec \u0111\u00f3 \u0111\u01b0\u1ee3c. Do \u0111\u00f3, c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00f3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1ebf \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau.\u00a0<\/p>\n

    C\u0169ng l\u00e0 v\u00ed d\u1ee5 m\u1ed9t ng\u01b0\u1eddi \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u1ecdc 2 cu\u1ed1n s\u00e1ch Marketing m\u1ed7i ng\u00e0y. Tuy nhi\u00ean n\u1ebfu ng\u01b0\u1eddi \u0111\u00f3 \u0111i l\u00e0m v\u0103n ph\u00f2ng 1 ng\u00e0y 8 ti\u1ebfng, th\u00eam th\u1eddi gian d\u00f9ng \u0111\u1ec3 sinh ho\u1ea1t, \u0103n u\u1ed1ng th\u00ec ch\u1eafc ch\u1eafn vi\u1ec7c \u0111\u1ecdc \u0111\u01b0\u1ee3c 2 cu\u1ed1n s\u00e1ch m\u1ed7i ng\u00e0y l\u00e0 ho\u00e0n to\u00e0n kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n

    T = Time bound – Khung th\u1eddi gian<\/span><\/strong><\/h3>\n

    \u0110\u1eb7t m\u1ee5c ti\u00eau trong m\u1ed9t khung th\u1eddi gian c\u1ee5 th\u1ec3 gi\u00fap ch\u00fang ta c\u00f3 \u0111\u1ed9ng l\u1ef1c h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n, ta c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang \u1edf \u0111\u00e2u trong cu\u1ed9c h\u00e0nh tr\u00ecnh v\u00e0 k\u1ecbp th\u1eddi ch\u1ea5n ch\u1ec9nh ti\u1ebfn \u0111\u1ed9 n\u1ebfu \u0111ang \u0111i ch\u1eadm h\u01a1n so v\u1edbi k\u1ebf ho\u1ea1ch<\/strong> \u0111\u1ec1 ra.<\/p>\n

    \"M\u1ee5c<\/p>\n

    \u00dd ngh\u0129a c\u1ee7a m\u1ee5c ti\u00eau SMART<\/span><\/strong><\/h2>\n

    SMART l\u00e0 t\u00ean vi\u1ebft t\u1eaft c\u1ee7a 5 th\u00e0nh ph\u1ea7n l\u00e0 Specific, Measurable, Achievable, Realistic, Time-bound. M\u1ed7i nguy\u00ean t\u1eafc \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u00ean \u0111\u1ec1u c\u00f3 \u00fd ngh\u0129a ri\u00eang c\u1ee7a n\u00f3:<\/p>\n

      \n
    • Specific tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi:<\/strong> B\u1ea3n th\u00e2n \u0111ang h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau g\u00ec? Mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec sau khi ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau? Th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n
    • Measurable tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi:<\/strong> M\u1ee5c ti\u00eau \u0111ang n\u1eb1m \u1edf m\u1ee9c n\u00e0o? C\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c bao nhi\u00eau?<\/li>\n
    • Achievable tr\u1ea3 l\u1eddi cho:<\/strong> Li\u1ec7u b\u1ea3n th\u00e2n c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau? M\u1ee5c ti\u00eau c\u00f3 khi\u1ebfn b\u1ea3n th\u00e2n n\u1ea3n ch\u00ed kh\u00f4ng? C\u00f3 b\u1ecf cu\u1ed9c gi\u1eefa ch\u1eebng khi \u0111ang th\u1ef1c hi\u1ec7n kh\u00f4ng?<\/li>\n
    • Realistic: <\/strong>B\u1ea3n th\u00e2n c\u00f3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau kh\u00f4ng? Nh\u1eefng g\u00ec c\u1ee7a b\u1ea3n th\u00e2n \u0111ang kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf?<\/li>\n
    • Time – bound c\u00f3 \u00fd ngh\u0129a: <\/strong>M\u1ee5c ti\u00eau th\u1ef1c hi\u1ec7n trong bao l\u00e2u? M\u1ed1c th\u1eddi gian k\u1ebft th\u00fac? Th\u1eddi gian nh\u01b0 v\u1eady \u0111\u00e3 ph\u00f9 h\u1ee3p ch\u01b0a?<\/li>\n<\/ul>\n

      \n

      Nguy\u00ean t\u1eafc \u0111\u1eb7t m\u1ee5c ti\u00eau SMART<\/span><\/strong><\/h2>\n

      Nguy\u00ean t\u1eafc \u0111\u1eb7t m\u1ee5c ti\u00eau SMART b\u00e1m v\u00e0o 5 th\u00e0nh ph\u1ea7n Specific, Measurable, Achievable, Realistic, Time-bound:<\/p>\n

        \n
      • \u0110\u1ecbnh h\u00ecnh \u00fd \u0111\u1ecbnh: <\/strong>D\u1ef1a v\u00e0o nh\u1eefng ti\u00eau ch\u00ed \u0111\u00e3 ph\u00e2n t\u00edch \u1edf tr\u00ean, h\u00e3y ti\u1ebfn h\u00e0nh \u0111\u1ecbnh h\u00ecnh m\u1ee5c ti\u00eau cho m\u00ecnh. Ph\u1ea3i b\u00e1m s\u00e1t v\u00e0o 5 th\u00e0nh ph\u1ea7n S, M, A, R, T<\/strong> \u0111\u1ec3 c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf, kh\u1ea3 thi.<\/li>\n
      • Vi\u1ebft m\u1ee5c ti\u00eau ra gi\u1ea5y:<\/strong> Vi\u1ebft nh\u1eefng g\u00ec m\u00ecnh mu\u1ed1n th\u1ef1c hi\u1ec7n ra gi\u1ea5y r\u1ed3i d\u00e1n \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o d\u1ec5 nh\u00ecn v\u00e0 th\u01b0\u1eddng xuy\u00ean b\u1eaft g\u1eb7p nh\u1ea5t. C\u00e1ch l\u00e0m n\u00e0y nh\u1eafc nh\u1edb, t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho ch\u00fang ta th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau.<\/li>\n
      • X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch chi ti\u1ebft cho m\u1ee5c ti\u00eau:<\/strong> Chia nh\u1ecf m\u1ee5c ti\u00eau ra b\u1eb1ng c\u00e1ch t\u00ednh to\u00e1n xem m\u1ed7i ng\u00e0y\/ tu\u1ea7n\/ th\u00e1ng c\u1ea7n ph\u1ea3i l\u00e0m nh\u1eefng vi\u1ec7c c\u1ee5 th\u1ec3 g\u00ec, vi\u1ec7c n\u00e0y nh\u1eb1m r\u00fat ng\u1eafn th\u1eddi gian v\u00e0 kho\u1ea3ng c\u00e1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n

        L\u01b0u \u00fd l\u00e0 c\u1ea7n ki\u1ec3m tra li\u00ean t\u1ee5c nh\u1eefng \u00fd \u0111\u1ecbnh \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang \u1edf \u0111\u00e2u trong h\u00e0nh tr\u00ecnh th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau, \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c bao nhi\u00eau % k\u1ebf ho\u1ea1ch, bao l\u00e2u n\u1eefa th\u00ec \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.\u00a0<\/p>\n

        Ph\u00e2n chia \u0111\u1ea7u m\u1ee5c c\u00e1c vi\u1ec7c c\u1ea7n l\u00e0m theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean, vi\u1ec7c g\u00ec quan tr\u1ecdng c\u1ea7n th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc, vi\u1ec7c g\u00ec \u0111ang b\u1ecb ch\u1eadm ti\u1ebfn \u0111\u1ed9 th\u00ec c\u1ea7n l\u00e0m ngay,… \u0111\u1ec3 k\u1ebf ho\u1ea1ch di\u1ec5n ra theo \u0111\u00fang ti\u1ebfn \u0111\u1ed9 v\u00e0 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau trong khung th\u1eddi gian \u0111\u00e3 \u0111\u1eb7t ra.<\/p>\n

        \n

        M\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 m\u1ee5c ti\u00eau SMART<\/span><\/strong><\/h2>\n

        V\u00ed d\u1ee5 \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc \u0111\u1eb7t m\u1ee5c ti\u00eau SMART trong Marketing<\/strong>, t\u0103ng th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a website tr\u00ean trang t\u00ecm ki\u1ebfm Google c\u1ee7a b\u1ed9 ph\u1eadn Digital Marketing trong 1 c\u00f4ng ty:<\/p>\n

          \n
        • S \u2013 Specific (T\u00ednh c\u1ee5 th\u1ec3):<\/strong> T\u0103ng th\u1ee9 h\u1ea1ng b\u00e0i vi\u1ebft tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1edbi t\u1eeb kh\u00f3a \u201cM\u1ee5c ti\u00eau SMART\u201d. Tr\u01b0\u1edbc ti\u00ean, c\u1ea7n ph\u00e2n t\u00edch, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0\u00a0vi\u1ebft b\u00e0i chu\u1ea9n SEO, \u0111\u0103ng b\u00e0i vi\u1ebft v\u00e0 t\u1ed1i \u01b0u v\u1ec1 n\u1ed9i dung, h\u00ecnh \u1ea3nh, \u0111\u01b0\u1eddng link,…<\/li>\n
        • M \u2013 Measurable (T\u00ednh \u0111o l\u01b0\u1eddng):<\/strong> T\u1eeb kh\u00f3a \u0111\u00f3 n\u1eb1m v\u1ecb tr\u00ed top 3 c\u1ee7a\u00a0trang 1 tr\u00ean trang t\u00ecm ki\u1ebfm trong v\u00f2ng 3 – 4 tu\u1ea7n.<\/li>\n
        • A \u2013 Achievable (T\u00ednh kh\u1ea3 thi):<\/strong> V\u1edbi kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u website c\u1ee7a b\u1ed9 ph\u1eadn SEO hi\u1ec7n t\u1ea1i, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, hi\u1ec3u bi\u1ebft h\u01b0\u1edbng b\u00e0i vi\u1ebft m\u00e0 Google \u0111ang nh\u1eadn,… th\u00ec c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/li>\n
        • R \u2013 Realistic (T\u00ednh th\u1ef1c t\u1ebf):<\/strong> B\u1ed9 ph\u1eadn Digital c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c nh\u01b0 nh\u00e2n s\u1ef1, ki\u1ebfn th\u1ee9c, th\u1eddi gian,… \u0111\u1ec3 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau xu\u1ea5t s\u1eafc.<\/li>\n
        • T \u2013 Time-Bound (Khung th\u1eddi gian):<\/strong> K\u1ebf ho\u1ea1ch s\u1ebd ph\u1ea3i \u0111\u1ea1t m\u1ee5c ti\u00eau trong v\u00f2ng 3 – 4 tu\u1ea7n.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/li>\n<\/ul>\n

          V\u00ed d\u1ee5 \u00e1p d\u1ee5ng m\u1ee5c ti\u00eau SMART trong vi\u1ec7c b\u00e1n h\u00e0ng:<\/strong><\/p>\n

            \n
          • S \u2013 Specific (T\u00ednh c\u1ee5 th\u1ec3):<\/strong> M\u1eb7t h\u00e0ng m\u00e0 c\u00f4ng ty A mu\u1ed1n b\u00e1n l\u00e0 c\u00e1c ly gi\u1eef nhi\u1ec7t c\u00f2n t\u1ed3n kho nhi\u1ec1u. K\u1ebf ho\u1ea1ch c\u1ee7a h\u1ecd l\u00e0 livestream tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Tiktok, Fanpage,… \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c mi\u1ec5n ph\u00ed ph\u00ed v\u1eadn chuy\u1ec3n, t\u1eb7ng k\u00e8m qu\u00e0.<\/li>\n
          • M \u2013 Measurable (T\u00ednh \u0111o l\u01b0\u1eddng):<\/strong> Trong kho c\u00f2n kho\u1ea3ng 2000 chi\u1ebfc ly gi\u1eef nhi\u1ec7t bao g\u1ed3m 350ml v\u00e0 500ml, c\u00f4ng ty quy\u1ebft \u0111\u1ecbnh \u0111\u1ea9y \u0111i h\u1ebft trong v\u00f2ng 2 tu\u1ea7n.<\/li>\n
          • A \u2013 Achievable (T\u00ednh kh\u1ea3 thi):<\/strong> Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay chuy\u1ec3n qua d\u00f9ng ly gi\u1eef nhi\u1ec7t r\u1ea5t nhi\u1ec1u v\u00ec t\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u00f9a h\u00e8 \u0111ang t\u1edbi v\u00e0 h\u1ecd c\u00f3 nhu c\u1ea7u mua mang \u0111i l\u00e0m,\u00a0<\/li>\n
          • R \u2013 Realistic (T\u00ednh th\u1ef1c t\u1ebf):<\/strong> C\u00f4ng ty \u0111\u00e3 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 ngu\u1ed3n l\u1ef1c, ph\u01b0\u01a1ng ti\u1ec7n, k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ec3 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00f3 \u0111\u1ee7 s\u1ee9c kh\u1ecfe \u0111\u1ec3 th\u1ef1c hi\u1ec7n,… Theo nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ch\u01b0a ai t\u1eb7ng k\u00e8m qu\u00e0 v\u00e0 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n nh\u01b0 c\u00f4ng ty A, n\u00ean m\u1ee5c ti\u00eau ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/li>\n
          • T \u2013 Time-Bound (Khung th\u1eddi gian):<\/strong> C\u00f4ng ty A mu\u1ed1n b\u00e1n h\u1ebft 2000 chi\u1ebfc ly trong v\u00f2ng 2 tu\u1ea7n. \u0110\u00e2y l\u00e0 m\u1ed9t khung th\u1eddi gian ho\u00e0n to\u00e0n h\u1ee3p l\u00fd v\u1edbi ngu\u1ed3n l\u1ef1c v\u00e0 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng t\u1eeb c\u00f4ng ty.<\/li>\n<\/ul>\n

            \u00dd ngh\u0129a c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh SMART trong Marketing<\/span><\/strong><\/h2>\n
              \n
            1. C\u1ee5 th\u1ec3 h\u00f3a m\u1ee5c ti\u00eau<\/li>\n
            2. T\u0103ng \u0111\u1ed9 ph\u00f9 h\u1ee3p, ch\u00ednh x\u00e1c c\u1ee7a m\u1ee5c ti\u00eau<\/li>\n
            3. C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng c\u1ee7a m\u1ee5c ti\u00eau<\/li>\n
            4. Gia t\u0103ng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n<\/ol>\n

              C\u1ee5 th\u1ec3 h\u00f3a m\u1ee5c ti\u00eau<\/span><\/strong><\/h3>\n

              Nhi\u1ec1u doanh nghi\u1ec7p c\u00f2n \u0111\u1eb7t c\u00e1c m\u1ee5c ti\u00eau v\u0129 m\u00f4, m\u01a1 h\u1ed3 v\u00e0 kh\u00f4ng c\u00f3 t\u00ednh kh\u1ea3 thi trong th\u1ef1c t\u1ebf. Do \u0111\u00f3, khi \u00e1p d\u1ee5ng \u0111\u1eb7t m\u1ee5c ti\u00eau theo m\u00f4 h\u00ecnh SMART trong Marketing s\u1ebd gi\u00fap c\u1ee5 th\u1ec3 h\u00f3a m\u1ee5c ti\u00eau b\u1eb1ng nh\u1eefng con s\u1ed1. M\u1ee5c ti\u00eau s\u1ebd hi\u1ec7n ra tr\u00ean m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3, r\u00f5 r\u00e0ng, d\u1ec5 b\u00e1m s\u00e1t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

              T\u0103ng \u0111\u1ed9 ph\u00f9 h\u1ee3p, ch\u00ednh x\u00e1c c\u1ee7a m\u1ee5c ti\u00eau<\/span><\/strong><\/h3>\n

              Nguy\u00ean t\u1eafc SMART gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p d\u1ec5 d\u00e0ng nh\u00ecn nh\u1eadn \u0111\u1ec3 lo\u1ea1i b\u1ecf nh\u1eefng m\u1ee5c ti\u00eau kh\u00f4ng ph\u00f9 h\u1ee3p. M\u1ee5c ti\u00eau theo m\u00f4 h\u00ecnh SMART l\u00e0 c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, th\u1ef1c t\u1ebf v\u00e0 c\u00f3 th\u1eddi h\u1ea1n. Do \u0111\u00f3 n\u00f3 s\u1ebd gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n.<\/p>\n

              C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng c\u1ee7a m\u1ee5c ti\u00eau<\/span><\/strong><\/h3>\n

              SMART gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c m\u00e0 c\u00e1c nh\u00e2n vi\u00ean c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea3i thi\u1ec7n, kh\u1eafc ph\u1ee5c.<\/p>\n

              Gia t\u0103ng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean<\/span><\/strong><\/h3>\n

              N\u1ebfu v\u00ed m\u1ee5c ti\u00eau l\u00e0 n\u1ec1n t\u1ea3ng th\u00ec m\u1ee5c ti\u00eau SMART ch\u00ednh l\u00e0 b\u00e0n \u0111\u1ea1p \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u00ecm ra con \u0111\u01b0\u1eddng nhanh nh\u1ea5t. M\u00f4 h\u00ecnh m\u1ee5c ti\u00eau SMART gi\u00fap nh\u00e2n vi\u00ean c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng h\u01a1n \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau. \u0110\u1ed3ng th\u1eddi nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n vi\u00ean m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n

              Th\u1ef1c t\u1ebf, kh\u00f4ng ph\u1ea3i c\u1ee9 t\u0103ng ca nhi\u1ec1u gi\u1edd m\u1edbi th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi \u0111\u00f3 mang l\u1ea1i hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c t\u1ed1t. Thay v\u00e0o \u0111\u00f3, khi \u0111\u01b0a ra m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3, nh\u00e2n vi\u00ean s\u1ebd t\u1eadp trung h\u01a1n v\u00e0o c\u00f4ng vi\u1ec7c, \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao, thay v\u00ec ph\u1ea3i l\u00e0m nhi\u1ec1u gi\u1edd trong s\u1ef1 m\u1ec7t m\u1ecfi.<\/p>\n

              \n

              So s\u00e1nh 2 m\u00f4 h\u00ecnh OKR v\u00e0 SMART<\/span><\/strong><\/h2>\n

              M\u00f4 h\u00ecnh OKR v\u00e0 SMART c\u00f3 nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi kh\u00f3 ph\u00e2n bi\u1ec7t. Tuy nhi\u00ean, c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m gi\u1ed1ng v\u00e0 kh\u00e1c nhau gi\u1eefa hai ph\u01b0\u01a1ng ph\u00e1p n\u00e0y.<\/p>\n

              Gi\u1ed1ng nhau gi\u1eefa SMART v\u00e0 OKR<\/span><\/strong><\/h3>\n

              OKR v\u00e0 SMART \u0111\u1ec1u mang \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau (MBO) c\u1ee7a Peter Drucker. C\u1ea3 hai m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec1u c\u00f3 ni\u1ec1m tin r\u1eb1ng, m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

              M\u00f4 h\u00ecnh OKR c\u0169ng h\u1ed9i t\u1ee5 \u0111\u1ee7 5 th\u00e0nh ph\u1ea7n trong vi\u1ec7c \u0111\u1eb7t m\u1ee5c ti\u00eau nh\u01b0 SMART, bao g\u1ed3m:<\/p>\n

                \n
              • T\u00ednh c\u1ee5 th\u1ec3: <\/strong>M\u1ee5c ti\u00eau c\u1ea7n r\u00f5 r\u00e0ng, \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh trong m\u1ed9t ph\u1ea1m vi nh\u1ea5t \u0111\u1ecbnh. C\u00e1c k\u1ebft qu\u1ea3 then ch\u1ed1t n\u00f3i l\u00ean \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/li>\n
              • T\u00ednh \u0111o l\u01b0\u1eddng:<\/strong> K\u1ebft qu\u1ea3 bao g\u1ed3m ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/li>\n
              • T\u00ednh kh\u1ea3 thi: <\/strong>Khi tu\u00e2n theo m\u00f4 h\u00ecnh OKR v\u1eabn d\u1ef1a v\u00e0o ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi h\u1ea1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n. Tuy nhi\u00ean, khi \u0111\u01b0a ra k\u1ebft qu\u1ea3 d\u1ef1 \u0111o\u00e1n, c\u1ea7n \u0111\u1eb7t ra s\u1ef1 th\u1eed th\u00e1ch, ho\u00e0n th\u00e0nh kho\u1ea3ng 70 – 80% \u0111\u00e3 \u0111\u01b0\u1ee3c xem l\u00e0 th\u00e0nh c\u00f4ng.<\/li>\n
              • Th\u1ef1c t\u1ebf: <\/strong>M\u00f4 h\u00ecnh OKR th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo m\u1ee9c \u0111\u1ed9 cao d\u1ea7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u1ea3 doanh nghi\u1ec7p.<\/li>\n
              • Th\u1eddi h\u1ea1n:<\/strong> OKR c\u0169ng c\u1ea7n c\u00f3 th\u1eddi h\u1ea1n th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n

                Kh\u00e1c nhau gi\u1eefa SMART v\u00e0 OKR<\/span><\/strong><\/h3>\n
                \n\n\n\n\n\n\n\n
                \n

                \u0110\u1eb7c \u0111i\u1ec3m so s\u00e1nh<\/strong><\/p>\n<\/td>\n

                		\n

                SMART<\/strong><\/p>\n<\/td>\n

                		\n

                OKR<\/strong><\/p>\n<\/td>\n<\/tr>\n

                \n

                M\u1ee5c \u0111\u00edch<\/strong><\/p>\n<\/td>\n

                		\n

                M\u1ee5c \u0111\u00edch c\u1ee7a m\u00f4 h\u00ecnh SMART l\u00e0 \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n<\/td>\n

                		\n

                OKR t\u1eadp trung v\u00e0o vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u00e0 \u0111\u1eb7t ra c\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh (key results) \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n.<\/p>\n<\/td>\n<\/tr>\n

                \n

                Ph\u1ea1m vi<\/strong><\/p>\n<\/td>\n

                		\n

                M\u00f4 h\u00ecnh SMART th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c ph\u00f2ng ban trong doanh nghi\u1ec7p.<\/p>\n<\/td>\n

                		\n

                OKR th\u01b0\u1eddng \u00e1p d\u1ee5ng trong vi\u1ec7c \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c cho to\u00e0n b\u1ed9 doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c.<\/p>\n<\/td>\n<\/tr>\n

                \n

                \u0110\u1ed9 linh ho\u1ea1t<\/strong><\/p>\n<\/td>\n

                		\n

                Kh\u00f4ng \u0111\u01b0a ra m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 ch\u1ec9 ra r\u1eb1ng c\u00e1c m\u1ee5c ti\u00eau n\u00ean \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3<\/p>\n<\/td>\n

                		\n

                \u0110\u01b0a ra m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/td>\n<\/tr>\n

                \n

                Th\u1eddi gian<\/strong><\/p>\n<\/td>\n

                		\n

                \u0110\u1eb7t ra th\u1eddi h\u1ea1n c\u1ee5 th\u1ec3 cho m\u1ed7i m\u1ee5c ti\u00eau<\/p>\n<\/td>\n

                		\n

                \u0110\u01b0a ra c\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 th\u1ef1c hi\u1ec7n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

                N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, m\u00f4 h\u00ecnh SMART t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f2n m\u00f4 h\u00ecnh OKR t\u1eadp trung v\u00e0o vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3. Tham kh\u1ea3o ph\u00e2n bi\u1ec7t gi\u1eefa: KPI v\u00e0 OKR<\/strong><\/p>\n

                \n

                SMART \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, t\u1eadp trung, t\u1ea1o \u0111\u1ed9ng l\u1ef1c m\u00e0 m\u1ed7i c\u00e1 nh\u00e2n, doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng. M\u1ee5c ti\u00eau SMART c\u0169ng d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng cho b\u1ea5t k\u1ef3 ai, \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u m\u00e0 kh\u00f4ng c\u1ea7n c\u00e1c c\u00f4ng c\u1ee5 ho\u1eb7c s\u1ef1 \u0111\u00e0o t\u1ea1o chuy\u00ean m\u00f4n n\u00e0o.<\/p>\n

                Tuy nhi\u00ean, c\u00f3 nhi\u1ec1u c\u00e1ch gi\u1ea3i th\u00edch kh\u00e1c nhau v\u1ec1 SMART c\u00f3 th\u1ec3 n\u00f3 m\u1ea5t hi\u1ec7u qu\u1ea3 ho\u1eb7c b\u1ecb hi\u1ec3u sai. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi cho r\u1eb1ng SMART kh\u00f4ng linh ho\u1ea1t trong c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n, m\u00f4 h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 k\u00ecm h\u00e3m s\u1ef1 s\u00e1ng t\u1ea1o n\u1ebfu \u00e1p d\u1ee5ng c\u1ee9ng nh\u1eafc.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                M\u1ee5c ti\u00eau l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ecdi kh\u00eda c\u1ea1nh trong cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c. M\u1ee5c ti\u00eau cho ch\u00fang ta c\u1ea3m gi\u00e1c v\u1ec1 ph\u01b0\u01a1ng h\u01b0\u1edbng, \u0111\u1ed9ng l\u1ef1c, tr\u1ecdng t\u00e2m \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi. \u00c1p d\u1ee5ng m\u1ee5c ti\u00eau SMART c\u00f3 t\u00ednh c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n, th\u1ef1c t\u1ebf v\u00e0 c\u00f3 th\u1eddi h\u1ea1n nh\u1ea5t \u0111\u1ecbnh gi\u00fap ch\u00fang ta l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23658"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=23658"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23658\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=23658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=23658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=23658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}