{"id":23888,"date":"2023-12-06T08:58:23","date_gmt":"2023-12-06T08:58:23","guid":{"rendered":"https:\/\/masterskills.org\/blog\/qui-luat-loi-ich-can-bien-giam-dan-law-of-diminishing-marginal-utility-la-gi.html"},"modified":"2023-12-22T09:19:41","modified_gmt":"2023-12-22T02:19:41","slug":"qui-luat-loi-ich-can-bien-giam-dan-law-of-diminishing-marginal-utility-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/qui-luat-loi-ich-can-bien-giam-dan-law-of-diminishing-marginal-utility-la-gi.html","title":{"rendered":"Qui lu\u1eadt l\u1ee3i \u00edch c\u1eadn bi\u00ean gi\u1ea3m d\u1ea7n (Law of Diminishing Marginal Utility) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">(H\u00ecnh minh h\u1ecda: Marketing91)<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Qui lu\u1eadt l\u1ee3i \u00edch c\u1eadn bi\u00ean gi\u1ea3m d\u1ea7n<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Qui lu\u1eadt l\u1ee3i \u00edch c\u1eadn bi\u00ean gi\u1ea3m d\u1ea7n<\/b> trong ti\u1ebfng Anh l\u00e0 <b>Law of Diminishing Marginal Utility<\/b>.<\/p>\n<p><b>Qui lu\u1eadt l\u1ee3i \u00edch c\u1eadn bi\u00ean gi\u1ea3m d\u1ea7n<\/b> gi\u1ea3i th\u00edch r\u1eb1ng, khi m\u1ed9t ng\u01b0\u1eddi ti\u00eau th\u1ee5 m\u1ed9t m\u1eb7t h\u00e0ng ho\u1eb7c s\u1ea3n ph\u1ea9m, s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u1ee3i \u00edch m\u00e0 h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m s\u1ebd gi\u1ea3m \u0111i khi h\u1ecd ti\u00eau th\u1ee5 ng\u00e0y c\u00e0ng nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n<p>V\u00ed d\u1ee5, m\u1ed9t c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 mua m\u1ed9t lo\u1ea1i s\u00f4 c\u00f4 la nh\u1ea5t \u0111\u1ecbnh trong m\u1ed9t th\u1eddi gian. Ch\u1eb3ng m\u1ea5y ch\u1ed1c, h\u1ecd c\u00f3 th\u1ec3 mua \u00edt h\u01a1n v\u00e0 ch\u1ecdn m\u1ed9t lo\u1ea1i s\u00f4 c\u00f4 la kh\u00e1c ho\u1eb7c mua b\u00e1nh quy thay th\u1ebf, do s\u1ef1 h\u00e0i l\u00f2ng ban \u0111\u1ea7u h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb s\u00f4 c\u00f4 la \u0111ang gi\u1ea3m d\u1ea7n.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">N\u1ed9i dung c\u1ee7a qui lu\u1eadt l\u1ee3i \u00edch c\u1eadn bi\u00ean gi\u1ea3m d\u1ea7n<\/font><\/h3>\n<p>Trong kinh t\u1ebf h\u1ecdc, qui lu\u1eadt l\u1ee3i \u00edch c\u1eadn bi\u00ean gi\u1ea3m d\u1ea7n n\u00f3i r\u1eb1ng, l\u1ee3i \u00edch c\u1eadn bi\u00ean c\u1ee7a h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 gi\u1ea3m khi ngu\u1ed3n cung s\u1eb5n c\u00f3 c\u1ee7a n\u00f3 t\u0103ng l\u00ean. C\u00e1c t\u00e1c nh\u00e2n kinh t\u1ebf s\u1ebd khi\u1ebfn l\u1ea7n l\u01b0\u1ee3t c\u00e1c \u0111\u01a1n v\u1ecb c\u1ee7a h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 ng\u00e0y c\u00e0ng gi\u1ea3m \u0111i, cho \u0111\u1ebfn khi n\u00f3 h\u1ebft gi\u00e1 tr\u1ecb. Qui lu\u1eadt l\u1ee3i \u00edch c\u1eadn bi\u00ean gi\u1ea3m d\u1ea7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3i th\u00edch cho c\u00e1c hi\u1ec7n t\u01b0\u1ee3ng kinh t\u1ebf kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0\u00a0l\u00ed thuy\u1ebft v\u1ec1 th\u1ecb hi\u1ebfu theo th\u1eddi gian.<\/p>\n<p>B\u1ea5t c\u1ee9 khi n\u00e0o m\u1ed9t c\u00e1 nh\u00e2n t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t h\u00e0ng h\u00f3a kinh t\u1ebf, th\u00ec c\u00e1 nh\u00e2n \u0111\u00f3 h\u00e0nh \u0111\u1ed9ng theo c\u00e1ch th\u1ec3 hi\u1ec7n th\u1ee9 t\u1ef1 m\u00e0 h\u1ecd coi tr\u1ecdng vi\u1ec7c s\u1eed d\u1ee5ng h\u00e0ng h\u00f3a \u0111\u00f3. Do \u0111\u00f3, \u0111\u01a1n v\u1ecb \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5, l\u00e0 d\u00e0nh cho m\u1ee5c \u0111\u00edch c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a c\u00e1 nh\u00e2n \u0111\u00f3. \u0110\u01a1n v\u1ecb th\u1ee9 hai \u0111\u01b0\u1ee3c d\u00e0nh cho m\u1ee5c \u0111\u00edch c\u00f3 gi\u00e1 tr\u1ecb th\u1ee9 hai, v\u00e0 c\u1ee9 nh\u01b0 v\u1eady. N\u00f3i c\u00e1ch kh\u00e1c, qui lu\u1eadt l\u1ee3i \u00edch c\u1eadn bi\u00ean gi\u1ea3m d\u1ea7n qui \u0111\u1ecbnh r\u1eb1ng, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111i ch\u1ee3 \u0111\u1ec3 mua h\u00e0ng h\u00f3a, h\u1ecd kh\u00f4ng coi tr\u1ecdng t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng h\u1ecd mua nh\u01b0 nhau. H\u1ecd s\u1ebd tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng v\u00e0 \u00edt h\u01a1n cho nh\u1eefng m\u1eb7t h\u00e0ng kh\u00e1c.<\/p>\n<p>M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, m\u1ed9t ng\u01b0\u1eddi b\u1ecb d\u1ea1t v\u00e0o m\u1ed9t h\u00f2n \u0111\u1ea3o hoang, t\u00ecm th\u1ea5y m\u1ed9t th\u00f9ng n\u01b0\u1edbc \u0111\u00f3ng chai tr\u00ean b\u1edd bi\u1ec3n. Ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 th\u1ec3 u\u1ed1ng chai \u0111\u1ea7u ti\u00ean, v\u00e0 \u0111i\u1ec1u n\u00e0y cho th\u1ea5y vi\u1ec7c th\u1ecfa m\u00e3n c\u01a1n kh\u00e1t cho ng\u01b0\u1eddi \u0111\u00f3 l\u00e0 l\u1ee3i \u00edch quan tr\u1ecdng nh\u1ea5t c\u1ee7a chai n\u01b0\u1edbc. Ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 r\u1eeda r\u00e1y b\u1eb1ng chai th\u1ee9 hai ho\u1eb7c quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 d\u00e0nh n\u00f3 cho sau n\u00e0y. N\u1ebfu ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ec3 d\u00e0nh, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng, ng\u01b0\u1eddi \u0111\u00f3 coi tr\u1ecdng vi\u1ec7c s\u1eed d\u1ee5ng n\u01b0\u1edbc trong t\u01b0\u01a1ng lai h\u01a1n l\u00e0 vi\u1ec7c r\u1eeda r\u00e1y hi\u1ec7n t\u1ea1i, nh\u01b0ng \u0111\u1ed9 coi tr\u1ecdng v\u1eabn \u00edt h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m d\u1ecbu c\u01a1n kh\u00e1t ngay l\u1eadp t\u1ee9c. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u1ecb hi\u1ebfu theo th\u1eddi gian. Kh\u00e1i ni\u1ec7m n\u00e0y gi\u00fap gi\u1ea3i th\u00edch vi\u1ec7c ti\u1ebft ki\u1ec7m v\u00e0 \u0111\u1ea7u t\u01b0 so v\u1edbi ti\u00eau d\u00f9ng v\u00e0 chi ti\u00eau hi\u1ec7n t\u1ea1i.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Qui lu\u1eadt l\u1ee3i \u00edch c\u1eadn bi\u00ean gi\u1ea3m d\u1ea7n \u00e1p d\u1ee5ng cho ti\u1ec1n v\u00e0 l\u00e3i su\u1ea5t<\/font><\/h3>\n<p>V\u00ed d\u1ee5 tr\u00ean c\u0169ng gi\u00fap gi\u1ea3i th\u00edch l\u00ed do t\u1ea1i sao \u0111\u01b0\u1eddng c\u1ea7u d\u1ed1c xu\u1ed1ng trong c\u00e1c m\u00f4 h\u00ecnh kinh t\u1ebf vi m\u00f4, v\u00ec m\u1ed7i \u0111\u01a1n v\u1ecb h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ed5 sung \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o c\u00f3 gi\u00e1 tr\u1ecb nh\u1ecf h\u01a1n. \u1ee8ng d\u1ee5ng n\u00e0y c\u1ee7a qui lu\u1eadt l\u1ee3i \u00edch c\u1eadn bi\u00ean gi\u1ea3m d\u1ea7n cho th\u1ea5y l\u00ed do t\u1ea1i sao s\u1ef1 gia t\u0103ng c\u1ee7a dung l\u01b0\u1ee3ng ti\u1ec1n (ho\u1eb7c nh\u1eefng th\u1ee9 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng) l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb trao \u0111\u1ed5i c\u1ee7a m\u1ed9t \u0111\u01a1n v\u1ecb ti\u1ec1n v\u00ec m\u1ed7i \u0111\u01a1n v\u1ecb ti\u1ec1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 mua b\u00e1n s\u1ebd l\u1ea7n l\u01b0\u1ee3t c\u00f3 gi\u00e1 tr\u1ecb \u00edt h\u01a1n.<\/p>\n<p>V\u00ed d\u1ee5 v\u1ec1 trao \u0111\u1ed5i ti\u1ec1n t\u1ec7 \u0111\u00e3 cung c\u1ea5p m\u1ed9t l\u1eadp lu\u1eadn kinh t\u1ebf ch\u1ed1ng l\u1ea1i s\u1ef1 thao t\u00fang l\u00e3i su\u1ea5t b\u1edfi c\u00e1c ng\u00e2n h\u00e0ng trung \u01b0\u01a1ng. V\u00ec l\u00e3i su\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00f3i quen ti\u1ebft ki\u1ec7m v\u00e0 chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c doanh nghi\u1ec7p. Vi\u1ec7c b\u00f3p m\u00e9o l\u00e3i su\u1ea5t khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng chi ti\u00eau ho\u1eb7c ti\u1ebft ki\u1ec7m theo th\u1ecb hi\u1ebfu th\u1eddi gian th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd, d\u1eabn \u0111\u1ebfn th\u1eb7ng d\u01b0 c\u00f3 th\u1ec3 x\u1ea3y ra ho\u1eb7c s\u1ef1 thi\u1ebfu h\u1ee5t trong v\u1ed1n \u0111\u1ea7u t\u01b0 c\u01a1 b\u1ea3n.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Qui lu\u1eadt l\u1ee3i \u00edch c\u1eadn bi\u00ean gi\u1ea3m d\u1ea7n v\u00e0 marketing<\/font><\/h3>\n<p>C\u00e1c marketer s\u1eed d\u1ee5ng qui lu\u1eadt l\u1ee3i \u00edch c\u1eadn bi\u00ean gi\u1ea3m d\u1ea7n v\u00ec h\u1ecd mu\u1ed1n gi\u1eef l\u1ee3i \u00edch c\u1eadn bi\u00ean \u1edf m\u1ee9c cao cho c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd b\u00e1n. M\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 v\u00ec n\u00f3 mang l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng, nh\u01b0ng qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 l\u1ee3i \u00edch c\u1eadn bi\u00ean b\u1eb1ng 0 v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f3 \u0111\u1ee7 s\u1ea3n ph\u1ea9m v\u00e0 ch\u00fang b\u1ecb b\u00e3o h\u00f2a. T\u1ea5t nhi\u00ean, l\u1ee3i \u00edch c\u1eadn bi\u00ean ph\u1ee5 thu\u1ed9c v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5.\u00a0<\/p>\n<p>(Theo <i>Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Qui lu\u1eadt l\u1ee3i \u00edch c\u1eadn bi\u00ean gi\u1ea3m d\u1ea7n (ti\u1ebfng Anh: Law of Diminishing Marginal Utility) gi\u1ea3i th\u00edch r\u1eb1ng, khi m\u1ed9t ng\u01b0\u1eddi ti\u00eau th\u1ee5 m\u1ed9t m\u1eb7t h\u00e0ng ho\u1eb7c s\u1ea3n ph\u1ea9m, s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u1ee3i \u00edch m\u00e0 h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m s\u1ebd gi\u1ea3m \u0111i khi h\u1ecd ti\u00eau th\u1ee5 ng\u00e0y c\u00e0ng nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u00f3.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23888"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=23888"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23888\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=23888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=23888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=23888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}