{"id":23970,"date":"2023-12-06T09:02:15","date_gmt":"2023-12-06T09:02:15","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhan-khau-hoc-demographic-la-gi-thong-tin-nhan-khau-hoc-duoc-su-dung-nhu-the-nao.html"},"modified":"2023-12-22T09:29:51","modified_gmt":"2023-12-22T02:29:51","slug":"nhan-khau-hoc-demographic-la-gi-thong-tin-nhan-khau-hoc-duoc-su-dung-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhan-khau-hoc-demographic-la-gi-thong-tin-nhan-khau-hoc-duoc-su-dung-nhu-the-nao.html","title":{"rendered":"Nh\u00e2n kh\u1ea9u h\u1ecdc (Demographic) l\u00e0 g\u00ec? Th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"
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(\u1ea2nh minh h\u1ecda: Catalyst for Business)<\/p>\n<\/figcaption><\/figure>\n

Nh\u00e2n kh\u1ea9u h\u1ecdc<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Nh\u00e2n kh\u1ea9u h\u1ecdc<\/b> trong ti\u1ebfng Anh l\u00e0 Demographic.\u00a0<\/b><\/p>\n

Nh\u00e2n kh\u1ea9u h\u1ecdc<\/b> l\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 d\u00e2n s\u1ed1 d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 tu\u1ed5i t\u00e1c, ch\u1ee7ng t\u1ed9c, gi\u1edbi t\u00edch. D\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u00f4ng tin kinh t\u1ebf x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n theo th\u1ed1ng k\u00ea, bao g\u1ed3m vi\u1ec7c l\u00e0m, gi\u00e1o d\u1ee5c, thu nh\u1eadp, t\u1ec9 l\u1ec7 k\u1ebft h\u00f4n, t\u1ef7 l\u1ec7 sinh v\u00e0 t\u1eed vong v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c.\u00a0<\/p>\n

Ch\u00ednh ph\u1ee7, c\u00e1c c\u00f4ng ty v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 s\u1eed d\u1ee5ng nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a d\u00e2n s\u1ed1 cho nhi\u1ec1u m\u1ee5c \u0111\u00edch, bao g\u1ed3m ph\u00e1t tri\u1ec3n ch\u00ednh s\u00e1ch v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kinh t\u1ebf.<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty b\u00e1n xe d\u00e3 ngo\u1ea1i cao c\u1ea5p mu\u1ed1n bi\u1ebft c\u00f3 kho\u1ea3ng bao nhi\u00eau ng\u01b0\u1eddi \u0111ang \u1edf ho\u1eb7c s\u1eafp \u0111\u1ebfn tu\u1ed5i ngh\u1ec9 h\u01b0u v\u00e0 bao nhi\u00eau ph\u1ea7n tr\u0103m c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m.<\/p>\n

Hi\u1ec3u v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc<\/font><\/h3>\n

Nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 vi\u1ec7c thu th\u1eadp v\u00e0 nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a m\u1ed9t d\u00e2n s\u1ed1 c\u1ee5 th\u1ec3. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp marketing gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 h\u00e0nh vi c\u1ee7a h\u1ecd.\u00a0<\/p>\n

Chia nh\u00f3m d\u00e2n s\u1ed1 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u00e2n kh\u1ea9u h\u1ecdc cho ph\u00e9p c\u00e1c c\u00f4ng ty x\u00e1c \u0111\u1ecbnh qui m\u00f4 c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng. Vi\u1ec7c s\u1eed d\u1ee5ng nh\u00e2n kh\u1ea9u h\u1ecdc gi\u00fap x\u00e1c \u0111\u1ecbnh xem c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh c\u00f3 \u0111ang nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau hay kh\u00f4ng. V\u00ed d\u1ee5: vi\u1ec7c ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean c\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ed9t nh\u00f3m tu\u1ed5i c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00f3m\u00a0baby boomers\u00a0(sinh n\u0103m 1946-1964) ho\u1eb7c millennials (sinh 1981-1996).<\/p>\n

S\u1ef1 ra \u0111\u1eddi c\u1ee7a internet, m\u1ea1ng x\u00e3 h\u1ed9i, thu\u1eadt to\u00e1n d\u1ef1 \u0111o\u00e1n hay\u00a0Big Data\u00a0c\u00f3 \u00fd ngh\u0129a r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi vi\u1ec7c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i \u0111\u01b0a ra v\u00f4 s\u1ed1 d\u1eef li\u1ec7u, \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 theo d\u00f5i qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn c\u1ee7a h\u1ecd qua c\u00e1c \u1ee9ng d\u1ee5ng, n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. K\u1ebft h\u1ee3p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a l\u0129nh v\u1ef1c l\u0129nh v\u1ef1c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, h\u00e0ng n\u00fai d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao.<\/p>\n

C\u00e1c lo\u1ea1i th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc<\/font><\/h3>\n

\u0110\u1ed1i v\u1edbi c\u00e1c m\u1ee5c ti\u00eau marketing c\u1ee7a c\u00f4ng ty, d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u01b0\u1ee3c thu th\u1eadp \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 c\u1edf s\u1edf kh\u00e1ch h\u00e0ng. C\u00e1c bi\u1ebfn s\u1ed1 ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c thu th\u1eadp trong nghi\u00ean c\u1ee9u nh\u00e2n kh\u1ea9u h\u1ecdc bao g\u1ed3m tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, m\u1ee9c thu nh\u1eadp, ch\u1ee7ng t\u1ed9c, vi\u1ec7c l\u00e0m, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 m\u1ee9c \u0111\u1ed9 gi\u00e1o d\u1ee5c. C\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc b\u1ed5 sung bao g\u1ed3m thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 s\u1edf th\u00edch, l\u1ed1i s\u1ed1ng v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.\u00a0<\/p>\n

C\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7 thu th\u1eadp d\u1eef li\u1ec7u khi ti\u1ebfn h\u00e0nh \u0111i\u1ec1u tra d\u00e2n s\u1ed1 qu\u1ed1c gia v\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u00f3 \u0111\u1ec3 d\u1ef1 b\u00e1o m\u00f4 h\u00ecnh kinh t\u1ebf v\u00e0 t\u0103ng tr\u01b0\u1edfng d\u00e2n s\u1ed1. T\u1eeb \u0111\u00f3 s\u1ebd c\u00f3 c\u00e1c \u0111i\u1ec1u ch\u1ec9nh trong qu\u1ea3n l\u00ed ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n

Th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o<\/font><\/h3>\n

H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty l\u1edbn ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng cho nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Xu h\u01b0\u1edbng nh\u00e2n kh\u1ea9u h\u1ecdc c\u0169ng r\u1ea5t quan tr\u1ecdng, v\u00ec quy m\u00f4 c\u1ee7a c\u00e1c nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc thay \u0111\u1ed5i theo th\u1eddi gian do ho\u00e0n c\u1ea3nh kinh t\u1ebf, v\u0103n h\u00f3a v\u00e0 ch\u00ednh tr\u1ecb.<\/p>\n

Th\u00f4ng tin n\u00e0y gi\u00fap c\u00f4ng ty quy\u1ebft \u0111\u1ecbnh ph\u00e2n b\u1ed5 bao nhi\u00eau v\u1ed1n cho s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3ng c\u00e1o. M\u1ed7i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch cho c\u00e1c m\u00f4 h\u00ecnh chi ti\u00eau ti\u00eau d\u00f9ng ri\u00eang. V\u00ed d\u1ee5: c\u00e1c nh\u00f3m ng\u01b0\u1eddi gi\u00e0 chi nhi\u1ec1u h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 d\u01b0\u1ee3c ph\u1ea9m, v\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y kh\u00e1c v\u1edbi c\u00e1c nh\u00f3m ng\u01b0\u1eddi tr\u1ebb.<\/p>\n

(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Nh\u00e2n kh\u1ea9u h\u1ecdc (ti\u1ebfng Anh: Demographic) l\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 d\u00e2n s\u1ed1 d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 tu\u1ed5i t\u00e1c, ch\u1ee7ng t\u1ed9c, gi\u1edbi t\u00edch.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23970"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=23970"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/23970\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=23970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=23970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=23970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}