{"id":24015,"date":"2023-12-06T09:04:19","date_gmt":"2023-12-06T09:04:19","guid":{"rendered":"https:\/\/masterskills.org\/blog\/san-pham-doanh-thu-can-bien-marginal-revenue-product-mrp-la-gi.html"},"modified":"2023-12-22T09:30:37","modified_gmt":"2023-12-22T02:30:37","slug":"san-pham-doanh-thu-can-bien-marginal-revenue-product-mrp-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/san-pham-doanh-thu-can-bien-marginal-revenue-product-mrp-la-gi.html","title":{"rendered":"S\u1ea3n ph\u1ea9m doanh thu c\u1eadn bi\u00ean (Marginal Revenue Product &#8211; MRP) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">H\u00ecnh minh h\u1ecda<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">S\u1ea3n ph\u1ea9m doanh thu c\u1eadn bi\u00ean<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>S\u1ea3n ph\u1ea9m doanh thu c\u1eadn bi\u00ean<\/b> trong ti\u1ebfng Anh l\u00e0 <b>Marginal Revenue Product <\/b>hay marginal value product; vi\u1ebft t\u1eaft l\u00e0 <b>MRP<\/b>.<\/p>\n<p><i>S\u1ea3n ph\u1ea9m doanh thu c\u1eadn bi\u00ean (MRP)<\/i> l\u00e0\u00a0doanh thu c\u1eadn bi\u00ean\u00a0(MR)\u00a0\u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 b\u1ed5 sung m\u1ed9t \u0111\u01a1n v\u1ecb t\u00e0i nguy\u00ean. <i>S\u1ea3n ph\u1ea9m doanh thu c\u1eadn bi\u00ean<\/i> \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch nh\u00e2n s\u1ea3n ph\u1ea9m v\u1eadt l\u00ed c\u1eadn bi\u00ean (MPP) c\u1ee7a t\u00e0i nguy\u00ean v\u1edbi doanh thu c\u1eadn bi\u00ean \u0111\u01b0\u1ee3c t\u1ea1o ra. <i>MRP <\/i>gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng chi ti\u00eau cho c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c kh\u00f4ng thay \u0111\u1ed5i v\u00e0 gi\u00fap x\u00e1c \u0111\u1ecbnh m\u1ee9c t\u1ed1i \u01b0u c\u1ee7a t\u00e0i nguy\u00ean.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m doanh thu c\u1eadn bi\u00ean (MRP)<\/font><\/h3>\n<p>Nh\u00e0 kinh t\u1ebf h\u1ecdc ng\u01b0\u1eddi M\u1ef9 John Bates Clark (1847-1938) v\u00e0 nh\u00e0 kinh t\u1ebf ng\u01b0\u1eddi Th\u1ee5y \u0110i\u1ec3n Knut Wicksell (1851-1926) l\u1ea7n \u0111\u1ea7u ti\u00ean ch\u1ec9 ra r\u1eb1ng doanh thu ph\u1ee5 thu\u1ed9c v\u00e0o n\u0103ng su\u1ea5t bi\u00ean c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 s\u1ea3n xu\u1ea5t.<\/p>\n<p>Ch\u1ee7 doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng ph\u00e2n t\u00edch <i>MRP <\/i>\u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t quan tr\u1ecdng. V\u00ed d\u1ee5, m\u1ed9t n\u00f4ng d\u00e2n mu\u1ed1n bi\u1ebft c\u00f3 n\u00ean mua m\u00e1y k\u00e9o chuy\u00ean d\u1ee5ng kh\u00e1c \u0111\u1ec3 gieo h\u1ea1t v\u00e0 thu ho\u1ea1ch l\u00faa m\u00ec hay kh\u00f4ng. N\u1ebfu m\u00e1y k\u00e9o th\u00eam cho k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t th\u00eam 3.000 gi\u1ea1 l\u00faa m\u00ec (MPP) v\u00e0 m\u1ed7i gi\u1ea1 b\u1ed5 sung \u0111\u01b0\u1ee3c b\u00e1n \u1edf ch\u1ee3 v\u1edbi gi\u00e1 5 \u0111\u00f4 la (gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c doanh thu c\u1eadn bi\u00ean), <i>MRP <\/i>c\u1ee7a m\u00e1y k\u00e9o l\u00e0 15.000 \u0111\u00f4 la.<\/p>\n<p>V\u1edbi c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c kh\u00f4ng thay \u0111\u1ed5i, ng\u01b0\u1eddi n\u00f4ng d\u00e2n ch\u1ec9 s\u1eb5n s\u00e0ng tr\u1ea3 \u00edt h\u01a1n ho\u1eb7c b\u1eb1ng 15.000 \u0111\u00f4 la \u0111\u1ec3 mua m\u00e1y k\u00e9o. N\u1ebfu kh\u00f4ng, anh ta s\u1ebd ph\u1ea3i ch\u1ecbu l\u1ed7. Vi\u1ec7c \u01b0\u1edbc t\u00ednh chi ph\u00ed v\u00e0 doanh thu kh\u00e1 l\u00e0 kh\u00f3 kh\u0103n, nh\u01b0ng c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh <i>MRP <\/i>m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c th\u00ec s\u1ebd c\u00f3 xu h\u01b0\u1edbng t\u1ed3n t\u1ea1i v\u00e0 thu l\u1ee3i nhi\u1ec1u h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p><i>MRP <\/i>\u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean ph\u00e2n t\u00edch c\u1eadn bi\u00ean ho\u1eb7c c\u00e1ch c\u00e1c c\u00e1 nh\u00e2n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u1eadn bi\u00ean. N\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua m\u1ed9t chai n\u01b0\u1edbc v\u1edbi gi\u00e1 1,50 \u0111\u00f4 la, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 t\u1ea5t c\u1ea3 c\u00e1c chai n\u01b0\u1edbc \u1edf m\u1ee9c 1,50 \u0111\u00f4 la. Thay v\u00e0o \u0111\u00f3, c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i \u0111\u1ecbnh gi\u00e1 m\u1ed9t c\u00e1ch ch\u1ee7 quan m\u1ed9t chai n\u01b0\u1edbc, b\u1ed5 sung th\u00eam gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n 1,50 \u0111\u00f4 la ch\u1ec9 t\u1ea1i th\u1eddi \u0111i\u1ec3m b\u00e1n. Ph\u00e2n t\u00edch c\u1eadn bi\u00ean xem x\u00e9t chi ph\u00ed v\u00e0 l\u1ee3i \u00edch t\u0103ng d\u1ea7n, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u1ed5ng th\u1ec3 kh\u00e1ch quan.<\/p>\n<p>H\u1ecdc thuy\u1ebft c\u1eadn bi\u00ean l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m r\u1ea5t quan tr\u1ecdng trong kinh t\u1ebf h\u1ecdc. M\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef kinh t\u1ebf quan tr\u1ecdng ph\u00e1t tri\u1ec3n t\u1eeb h\u1ecdc thuy\u1ebft c\u1eadn bi\u00ean bao g\u1ed3m n\u0103ng su\u1ea5t c\u1eadn bi\u00ean, chi ph\u00ed c\u1eadn bi\u00ean, l\u1ee3i \u00edch c\u1eadn bi\u00ean v\u00e0 qui t\u1eafc n\u0103ng su\u1ea5t gi\u1ea3m d\u1ea7n.<\/p>\n<p><i>MRP <\/i>l\u00e0 m\u1ed9t th\u1ee9 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u m\u1ee9c l\u01b0\u01a1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1ebd ch\u1ec9 c\u00f3 \u00fd ngh\u0129a khi s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng nh\u00e2n b\u1ed5 sung \u1edf m\u1ee9c 15 \u0111\u00f4 la m\u1ed7i gi\u1edd n\u1ebfu <i>MRP <\/i>c\u1ee7a c\u00f4ng nh\u00e2n l\u1edbn h\u01a1n 15 \u0111\u00f4 la m\u1ed7i gi\u1edd. N\u1ebfu c\u00f4ng nh\u00e2n b\u1ed5 sung kh\u00f4ng th\u1ec3 t\u1ea1o th\u00eam 15 \u0111\u00f4 la m\u1ed7i gi\u1edd doanh thu, c\u00f4ng ty s\u1ebd b\u1ecb l\u1ed7.<\/p>\n<p>N\u00f3i \u0111\u00fang ra, ng\u01b0\u1eddi lao \u0111\u1ed9ng kh\u00f4ng \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng theo <b>MRP <\/b>c\u1ee7a h\u1ecd, ngay c\u1ea3 \u1edf tr\u1ea1ng th\u00e1i c\u00e2n b\u1eb1ng. Thay v\u00e0o \u0111\u00f3, xu h\u01b0\u1edbng l\u00e0 ti\u1ec1n l\u01b0\u01a1ng ph\u1ea3i b\u1eb1ng v\u1edbi s\u1ea3n ph\u1ea9m doanh thu c\u1eadn bi\u00ean \u0111\u01b0\u1ee3c chi\u1ebft kh\u1ea5u (DMRP), gi\u1ed1ng nh\u01b0 \u0111\u1ecbnh gi\u00e1 c\u1ed5 phi\u1ebfu theo lu\u1ed3ng ti\u1ec1n (DCF) cho c\u1ed5 phi\u1ebfu.\u00a0<\/p>\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 do c\u00e1c \u01b0u ti\u00ean th\u1eddi gian kh\u00e1c nhau gi\u1eefa ng\u01b0\u1eddi s\u1eed d\u1ee5ng lao \u0111\u1ed9ng v\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng; ng\u01b0\u1eddi s\u1eed d\u1ee5ng lao \u0111\u1ed9ng ph\u1ea3i \u0111\u1ee3i cho \u0111\u1ebfn khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n tr\u01b0\u1edbc khi l\u1ea5y l\u1ea1i doanh thu, nh\u01b0ng ng\u01b0\u1eddi lao \u0111\u1ed9ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n s\u1edbm h\u01a1n nhi\u1ec1u. Do v\u1eady vi\u1ec7c chi\u1ebft kh\u1ea5u \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi ti\u1ec1n l\u01b0\u01a1ng, v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng lao \u0111\u1ed9ng nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3n ph\u00ed cho vi\u1ec7c ch\u1edd \u0111\u1ee3i.<\/p>\n<p>DMRP \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n\u0103ng th\u01b0\u01a1ng l\u01b0\u1ee3ng gi\u1eefa ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng lao \u0111\u1ed9ng, ngo\u1ea1i tr\u1eeb tr\u01b0\u1eddng h\u1ee3p tr\u00ean l\u00ed thuy\u1ebft hi\u1ebfm g\u1eb7p v\u1ec1 \u0111\u1ed9c quy\u1ec1n. B\u1ea5t c\u1ee9 khi n\u00e0o m\u1ee9c l\u01b0\u01a1ng \u0111\u1ec1 xu\u1ea5t th\u1ea5p h\u01a1n DMRP, m\u1ed9t c\u00f4ng nh\u00e2n c\u00f3 th\u1ec3 c\u00f3 quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng b\u1eb1ng c\u00e1ch mua s\u1ee9c lao \u0111\u1ed9ng c\u1ee7a m\u00ecnh cho nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng lao \u0111\u1ed9ng kh\u00e1c nhau. N\u1ebfu m\u1ee9c l\u01b0\u01a1ng v\u01b0\u1ee3t qu\u00e1 DMRP, ng\u01b0\u1eddi s\u1eed d\u1ee5ng lao \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u1ea3m ti\u1ec1n l\u01b0\u01a1ng ho\u1eb7c thay th\u1ebf m\u1ed9t nh\u00e2n vi\u00ean. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh cung v\u00e0 c\u1ea7u v\u1ec1 lao \u0111\u1ed9ng g\u1ea7n v\u1edbi tr\u1ea1ng th\u00e1i c\u00e2n b\u1eb1ng.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: investopedia.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            S\u1ea3n ph\u1ea9m doanh thu c\u1eadn bi\u00ean (ti\u1ebfng Anh: Marginal Revenue Product; vi\u1ebft t\u1eaft: MRP) l\u00e0 doanh thu c\u1eadn bi\u00ean \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 b\u1ed5 sung m\u1ed9t \u0111\u01a1n v\u1ecb t\u00e0i nguy\u00ean.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24015"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=24015"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24015\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=24015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=24015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=24015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}