{"id":24388,"date":"2023-12-06T12:10:58","date_gmt":"2023-12-06T12:10:58","guid":{"rendered":"https:\/\/masterskills.org\/blog\/gia-ca-cung-nhac-price-stickiness-la-gi.html"},"modified":"2023-12-22T09:40:34","modified_gmt":"2023-12-22T02:40:34","slug":"gia-ca-cung-nhac-price-stickiness-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/gia-ca-cung-nhac-price-stickiness-la-gi.html","title":{"rendered":"Gi\u00e1 c\u1ea3 c\u1ee9ng nh\u1eafc (Price Stickiness) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">H\u00ecnh minh h\u1ecda<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\"><b style=\"\">Gi\u00e1 c\u1ea3 c\u1ee9ng nh\u1eafc (Price Stickiness)<\/b><\/font><\/h2>\n<p><b>\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n<p><b>Price Stickiness<\/b> (sticky prices hay price\u00a0rigidity) t\u1ea1m d\u1ecbch ra ti\u1ebfng Vi\u1ec7t l\u00e0 <span>gi\u00e1 c\u1ea3 c\u1ee9ng nh\u1eafc<\/span> hay gi\u00e1 c\u1ea3 c\u1ee9ng nh\u1eafc.<\/p>\n<p>Gi\u00e1 c\u1ea3 c\u1ee9ng nh\u1eafc l\u00e0 s\u1ef1 kh\u00e1ng c\u1ef1 trong vi\u1ec7c thay \u0111\u1ed5i gi\u00e1, m\u1eb7c d\u00f9 nh\u1eefng s\u1ef1 thay \u0111\u1ed5i trong n\u1ec1n kinh t\u1ebf cho th\u1ea5y r\u1eb1ng m\u1ed9t m\u1ee9c gi\u00e1 kh\u00e1c l\u00e0 t\u1ed1i \u01b0u. \u201cSticky\u201d l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef kinh t\u1ebf n\u00f3i chung \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho nh\u1eefng bi\u1ebfn s\u1ed1 t\u00e0i ch\u00ednh \u00edt thay \u0111\u1ed5i.<\/p>\n<p>Khi \u00e1p d\u1ee5ng cho gi\u00e1 c\u1ea3, thu\u1eadt ng\u1eef n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c t\u00ednh cho m\u1ed9t lo\u1ea1i h\u00e0ng ho\u00e1 n\u00e0o \u0111\u00f3 m\u00e0 r\u1ea5t kh\u00f3 thay \u0111\u1ed5i ngay c\u1ea3 khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong chi ph\u00ed \u0111\u1ea7u v\u00e0o ho\u1eb7c thay \u0111\u1ed5i trong l\u01b0\u1ee3ng c\u1ea7u s\u1ea3n ph\u1ea9m.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Hi\u1ec3u v\u1ec1 gi\u00e1 c\u1ea3 c\u1ee9ng nh\u1eafc<\/font><\/h3>\n<p>&#8211; <b>Gi\u00e1 c\u1ea3 c\u1ee9ng nh\u1eafc<\/b> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn xu h\u01b0\u1edbng gi\u00e1 kh\u00f4ng \u0111\u1ed5i ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh ch\u1eadm m\u1eb7c d\u00f9 c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t hay chi ph\u00ed b\u00e1n h\u00e0ng h\u00f3a\/cung c\u1ea5p d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng thay \u0111\u1ed5i trong cung ti\u1ec1n c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn n\u1ec1n kinh t\u1ebf th\u1ef1c, t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i trong \u0111\u1ea7u t\u01b0, vi\u1ec7c l\u00e0m, s\u1ea3n l\u01b0\u1ee3ng v\u00e0 ti\u00eau d\u00f9ng.<\/p>\n<p>&#8211; Khi gi\u00e1 kh\u00f4ng th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ngay l\u1eadp t\u1ee9c v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf ho\u1eb7c trong m\u1ee9c gi\u00e1 t\u1ed5ng h\u1ee3p, h\u00ecnh th\u00e0nh n\u00ean s\u1ef1 kh\u00f4ng hi\u1ec7u qu\u1ea3 trong th\u1ecb tr\u01b0\u1eddng hay c\u00f2n g\u1ecdi l\u00e0 s\u1ef1 m\u1ea5t c\u00e2n b\u1eb1ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>&#8211; S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a <i>gi\u00e1 c\u1ea3 c\u1ee9ng nh\u1eafc<\/i> l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a\u00a0l\u00ed\u00a0thuy\u1ebft kinh t\u1ebf v\u0129 m\u00f4 v\u00ec n\u00f3 g\u00f3p ph\u1ea7n gi\u1ea3i th\u00edch t\u1ea1i sao th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea1t \u0111\u1ebfn tr\u1ea1ng th\u00e1i c\u00e2n b\u1eb1ng trong ng\u1eafn h\u1ea1n ho\u1eb7c th\u1eadm ch\u00ed c\u1ea3 trong d\u00e0i h\u1ea1n.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">C\u00e1c nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3 c\u1ee9ng nh\u1eafc<\/font><\/h3>\n<p>&#8211; C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n l\u00e0m cho <span><b>gi\u00e1 c\u1ea3 c\u1ee9ng nh\u1eafc<\/b><\/span>, ch\u1eb3ng h\u1ea1n nh\u01b0 chi ph\u00ed c\u1eadp nh\u1eadt gi\u00e1, chi ph\u00ed cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ph\u1ea3i th\u1ef1c hi\u1ec7n khi thay \u0111\u1ed5i gi\u00e1. Ngo\u00e0i ra, m\u1ed9t nguy\u00ean nh\u00e2n kh\u00e1c n\u1eefa c\u1ee7a gi\u00e1\u00a0<span>c\u1ea3 c\u1ee9ng nh\u1eafc<\/span> l\u00e0 th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ho\u00e0n h\u1ea3o, ho\u1eb7c do nh\u1eefng quy\u1ebft \u0111\u1ecbnh b\u1ea5t h\u1ee3p <span>l\u00ed<\/span> c\u1ee7a l\u00e3nh \u0111\u1ea1o c\u00f4ng ty.<\/p>\n<p>&#8211; M\u1ed9t v\u00e0i c\u00f4ng ty c\u1ed1 g\u1eafng gi\u1eef cho gi\u00e1 kh\u00f4ng \u0111\u1ed5i nh\u01b0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh, m\u1eb7c d\u00f9 n\u00f3 kh\u00f4ng d\u1ef1a tr\u00ean nh\u1eefng chi ph\u00ed nguy\u00ean v\u1eadt li\u1ec7u, nh\u00e2n c\u00f4ng th\u1ef1c t\u1ebf.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Gi\u00e1 c\u1ea3 c\u1ee9ng nh\u1eafc (ti\u1ebfng Anh: Price Stickiness) l\u00e0 s\u1ef1 kh\u00e1ng c\u1ef1 trong vi\u1ec7c thay \u0111\u1ed5i gi\u00e1, m\u1eb7c d\u00f9 nh\u1eefng s\u1ef1 thay \u0111\u1ed5i trong n\u1ec1n kinh t\u1ebf cho th\u1ea5y r\u1eb1ng m\u1ed9t m\u1ee9c gi\u00e1 kh\u00e1c l\u00e0 t\u1ed1i \u01b0u.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24388"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=24388"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24388\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=24388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=24388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=24388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}