{"id":24439,"date":"2023-12-06T12:14:25","date_gmt":"2023-12-06T12:14:25","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hanh-vi-quang-cao-nham-canh-tranh-khong-lanh-manh-la-gi.html"},"modified":"2023-12-22T09:45:04","modified_gmt":"2023-12-22T02:45:04","slug":"hanh-vi-quang-cao-nham-canh-tranh-khong-lanh-manh-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hanh-vi-quang-cao-nham-canh-tranh-khong-lanh-manh-la-gi.html","title":{"rendered":"H\u00e0nh vi qu\u1ea3ng c\u00e1o nh\u1eb1m c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: adobe)<\/p>\n<\/figcaption><\/figure>\n

H\u00e0nh vi qu\u1ea3ng c\u00e1o nh\u1eb1m c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u00e0nh vi qu\u1ea3ng c\u00e1o nh\u1eb1m c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh<\/b> t\u1ea1m d\u1ecbch sang ti\u1ebfng Anh l\u00e0 Advertising aimed at unfair competition<\/b>.<\/p>\n

H\u00e0nh vi qu\u1ea3ng c\u00e1o nh\u1eb1m c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh l\u00e0 m\u1ed9t trong nh\u1eefng h\u00e0nh vi c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh.<\/p>\n

H\u00e0nh vi qu\u1ea3ng c\u00e1o nh\u1eb1m c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh<\/b> bao g\u1ed3m qu\u1ea3ng c\u00e1o nh\u1eb1m h\u1ea1 th\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng nh\u00e2n kh\u00e1c (qu\u1ea3ng c\u00e1o so s\u00e1nh); qu\u1ea3ng c\u00e1o h\u00e0ng ho\u00e1 c\u1ee7a m\u00ecnh tr\u00ean c\u01a1 s\u1edf b\u1eaft ch\u01b0\u1edbc, l\u1ea1m d\u1ee5ng uy t\u00edn c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f9ng lo\u1ea1i (b\u1eaft ch\u01b0\u1edbc, l\u1ea1m d\u1ee5ng uy t\u00edn); s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o ho\u1eb7c nh\u1eefng th\u00f4ng tin c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn l\u1eeba d\u1ed1i kh\u00e1ch h\u00e0ng \u0111\u1ec3 d\u1ee5 d\u1ed7 kh\u00e1ch h\u00e0ng (qu\u1ea3ng c\u00e1o kh\u00f4ng trung th\u1ef1c).<\/p>\n

Do qu\u1ea3ng c\u00e1o c\u00f3 t\u00e1c \u0111\u1ed9ng v\u00e0 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi t\u00e2m l\u00ed v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh vi l\u1ef1a ch\u1ecdn h\u00e0ng ho\u00e1 hay d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng, qu\u1ea3ng c\u00e1o lu\u00f4n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n

\u00dd th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a qu\u1ea3ng c\u00e1o, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 kh\u00f4ng ng\u1ea7n ng\u1ea1i \u0111\u01b0a nh\u1eefng th\u00f4ng tin kh\u00f4ng trung th\u1ef1c v\u1ec1 doanh nghi\u1ec7p, v\u1ec1 h\u00e0ng ho\u00e1\/ d\u1ecbch v\u1ee5, so s\u00e1nh v\u1edbi h\u00e0ng ho\u00e1\/ d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng nh\u00e2n kh\u00e1c nh\u1eb1m l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng h\u01a1n m\u1ee9c m\u00e0 qu\u1ea3ng c\u00e1o trung th\u1ef1c c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

V\u00ed d\u1ee5<\/font><\/h3>\n

C\u00f4ng ty A m\u1eb7c d\u00f9 kh\u00f4ng s\u1ea3n xu\u1ea5t hai lo\u1ea1i n\u1ec7m l\u00f2 xo v\u00e0 n\u1ec7m m\u00fat x\u1ed1p, tuy nhi\u00ean c\u00f4ng ty n\u00e0y l\u1ea1i qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch so s\u00e1nh ch\u1ea5t l\u01b0\u1ee3ng n\u1ec7m c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m n\u1ec7m l\u00f2 xo v\u00e0 n\u1ec7m m\u00fat x\u1ed1p c\u1ee7a c\u00e1c th\u01b0\u01a1ng nh\u00e2n kh\u00e1c, trong \u0111\u00f3 c\u00f3 c\u00f4ng ty X v\u00e0 c\u00f4ng ty Y. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 g\u00e2y thi\u1ec7t h\u1ea1i v\u1ec1 v\u1eadt ch\u1ea5t c\u0169ng nh\u01b0 tinh th\u1ea7n cho 2 c\u00f4ng ty X, Y n\u00e0y.<\/p>\n

Theo \u0111\u00f3 c\u00f4ng ty A \u0111\u00e3 vi ph\u1ea1m c\u00e1c qui \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt v\u1ec1 qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng m\u1ea1i, v\u00ec v\u1eady bu\u1ed9c ph\u1ea3i ch\u1ea5m d\u1ee9t h\u00e0nh vi qu\u1ea3ng c\u00e1o v\u00e0 c\u00f4ng khai xin l\u1ed7i hai \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh l\u00e0 c\u00f4ng ty X v\u00e0 c\u00f4ng ty Y.\u00a0<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Lu\u1eadt C\u1ea1nh tranh, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Lu\u1eadt, \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia TP. H\u1ed3 Ch\u00ed Minh, 2010)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u00e0nh vi qu\u1ea3ng c\u00e1o nh\u1eb1m c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh bao g\u1ed3m qu\u1ea3ng c\u00e1o so s\u00e1nh, qu\u1ea3ng c\u00e1o b\u1eaft ch\u01b0\u1edbc, l\u1ea1m d\u1ee5ng uy t\u00edn v\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng trung th\u1ef1c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24439"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=24439"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24439\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=24439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=24439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=24439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}