{"id":24480,"date":"2023-12-06T12:17:02","date_gmt":"2023-12-06T12:17:02","guid":{"rendered":"https:\/\/masterskills.org\/blog\/the-tien-thoai-luong-nan-cua-chi-phi-chim-sunk-cost-dilemma-la-gi.html"},"modified":"2023-12-22T09:50:05","modified_gmt":"2023-12-22T02:50:05","slug":"the-tien-thoai-luong-nan-cua-chi-phi-chim-sunk-cost-dilemma-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/the-tien-thoai-luong-nan-cua-chi-phi-chim-sunk-cost-dilemma-la-gi.html","title":{"rendered":"Th\u1ebf ti\u1ebfn tho\u00e1i l\u01b0\u1ee1ng nan c\u1ee7a chi ph\u00ed ch\u00ecm (Sunk Cost Dilemma) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\"><i>H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Th\u1ebf ti\u1ebfn tho\u00e1i l\u01b0\u1ee1ng nan c\u1ee7a chi ph\u00ed ch\u00ecm<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Th\u1ebf ti\u1ebfn tho\u00e1i l\u01b0\u1ee1ng nan c\u1ee7a chi ph\u00ed ch\u00ecm <\/b>trong ti\u1ebfng Anh l\u00e0 <b>Sunk Cost Dilemma.<\/b><\/p>\n<p><i>Th\u1ebf ti\u1ebfn tho\u00e1i l\u01b0\u1ee1ng nan c\u1ee7a chi ph\u00ed ch\u00ecm<\/i> l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef kinh t\u1ebf m\u00f4 t\u1ea3 s\u1ef1 kh\u00f3 kh\u0103n v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac khi quy\u1ebft \u0111\u1ecbnh n\u00ean ti\u1ebfn h\u00e0nh hay t\u1eeb b\u1ecf m\u1ed9t d\u1ef1 \u00e1n, khi m\u00e0 \u0111\u00e3 ti\u00eau t\u1ed1n th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c cho n\u00f3, nh\u01b0ng v\u1eabn ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n<p>Vi\u1ec7c c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft<i> th\u1ebf ti\u1ebfn tho\u00e1i l\u01b0\u1ee1ng nan c\u1ee7a chi ph\u00ed ch\u00ecm <\/i>\u0111\u00f2i h\u1ecfi ph\u1ea3i \u0111\u00e1nh gi\u00e1 xem li\u1ec7u ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 c\u00f3 ph\u1ea3i ch\u1ec9 ph\u00ed ti\u1ec1n hay kh\u00f4ng. Ng\u01b0\u1eddi th\u1ef1c s\u1ef1 h\u1ee3p l\u00ed v\u1ec1 m\u1eb7t kinh t\u1ebf s\u1ebd ch\u1ec9 xem x\u00e9t c\u00e1c chi ph\u00ed bi\u1ebfn \u0111\u1ed5i, nh\u01b0ng h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u t\u00ednh \u0111\u1ebfn y\u1ebfu t\u1ed1 chi ph\u00ed ch\u00ecm v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch phi l\u00ed.\u00a0<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">B\u1ea3n ch\u1ea5t c\u1ee7a th\u1ebf ti\u1ebfn tho\u00e1i l\u01b0\u1ee1ng nan c\u1ee7a chi ph\u00ed ch\u00ecm<\/font><\/h3>\n<p>Chi ph\u00ed ch\u00ecm l\u00e0 nh\u1eefng kho\u1ea3n chi kh\u00f4ng th\u1ec3 thu h\u1ed3i \u0111\u01b0\u1ee3c. V\u00ed d\u1ee5, n\u1ebfu n\u1eeda ch\u1eebng l\u1eafp \u0111\u1eb7t g\u1ea1ch l\u00f3t s\u00e0n nh\u00e0 m\u1edbi m\u00e0 b\u1ea1n th\u1ea5y r\u1eb1ng m\u00ecnh gh\u00e9t m\u00e0u c\u1ee7a n\u00f3, th\u00ec \u0111\u00f3 l\u00e0 chi ph\u00ed ch\u00ecm.<\/p>\n<p>B\u1ea1n kh\u00f4ng th\u1ec3 tr\u1ea3 l\u1ea1i ph\u1ea7n g\u1ea1ch l\u00f3t \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eafp. V\u1ea5n \u0111\u1ec1 nan gi\u1ea3i l\u00e0 li\u1ec7u c\u00f3 n\u00ean l\u1eafp \u0111\u1eb7t n\u1ed1t ph\u1ea7n c\u00f2n l\u1ea1i v\u00e0 hi v\u1ecdng b\u1ea1n s\u1ebd d\u1ea7n h\u1ecdc c\u00e1ch th\u00edch n\u00f3, v\u00ec b\u1ea1n gh\u00e9t suy ngh\u0129 m\u00ecnh s\u1ebd m\u1ea5t s\u1ed1 ti\u1ec1n \u0111\u00e3 b\u1ecf ra, ho\u1eb7c c\u00f3 n\u00ean ch\u1ea5p nh\u1eadn\u00a0chi ph\u00ed ch\u00ecm, th\u00e1o b\u1ecf ch\u00fang v\u00e0 mua m\u1ed9t lo\u1ea1i g\u1ea1ch m\u1edbi.<\/p>\n<p>Chi ph\u00ed ch\u00ecm c\u00f3 th\u1ec3 x\u1ea3y ra c\u1ea3 trong qu\u00e1 kh\u1ee9 v\u00e0 t\u01b0\u01a1ng lai. Xem x\u00e9t v\u00ed d\u1ee5 v\u1ec1 d\u1ecbch v\u1ee5 c\u00e1p v\u00e0 Internet. Khi \u0111\u0103ng k\u00fd, c\u00f3 th\u1ec3 h\u1ee3p \u0111\u1ed3ng s\u1ebd y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ee7y h\u1ee3p \u0111\u1ed3ng trong m\u1ed9t v\u00e0i n\u0103m, v\u00e0 gi\u1eef nguy\u00ean ph\u00ed h\u00e0ng th\u00e1ng. \u0110i\u1ec1u n\u00e0y nh\u1eb1m ng\u0103n ch\u1eb7n kh\u00e1ch h\u00e0ng chuy\u1ec3n sang s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u00ean kh\u00e1c c\u00f3 gi\u00e1 h\u1ea5p d\u1eabn h\u01a1n. N\u1ebfu quy\u1ebft \u0111\u1ecbnh h\u1ee7y d\u1ecbch v\u1ee5 tr\u01b0\u1edbc khi h\u1ee3p \u0111\u1ed3ng h\u1ebft h\u1ea1n, th\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u1ea3i thanh to\u00e1n h\u1ebft ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a h\u1ee3p \u0111\u1ed3ng. S\u1ed1 ti\u1ec1n n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chi ph\u00ed ch\u00ecm.<\/p>\n<h4><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Th\u1ebf ti\u1ebfn tho\u00e1i l\u01b0\u1ee1ng nan c\u1ee7a chi ph\u00ed ch\u00ecm v\u00e0 t\u00ednh duy l\u00ed<\/font><\/h4>\n<p>V\u00ed d\u1ee5: gi\u1ea3 s\u1eed Jack l\u00e0 m\u1ed9t gi\u00e1m \u0111\u1ed1c kinh doanh c\u1ee7a m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c thu\u00ea \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t \u1ee9ng d\u1ee5ng ph\u00e2n t\u00edch t\u00e0i ch\u00ednh; v\u00e0 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c 10 tri\u1ec7u USD v\u00e0o cu\u1ed1i d\u1ef1 \u00e1n. Jack x\u00e1c \u0111\u1ecbnh s\u1ebd t\u1ed1n t\u1ed5ng c\u1ed9ng 7 tri\u1ec7u USD \u0111\u1ec3 ho\u00e0n th\u00e0nh d\u1ef1 \u00e1n trong m\u1ed9t n\u0103m. Sau khi ho\u00e0n th\u00e0nh d\u1ef1 \u00e1n, c\u00f4ng ty s\u1ebd l\u00e3i 3 tri\u1ec7u USD.<\/p>\n<p>Tuy nhi\u00ean, trong th\u00e1ng th\u1ee9 9, c\u00f4ng ty g\u1eb7p v\u1ea5n \u0111\u1ec1 khi x\u00e2y d\u1ef1ng \u1ee9ng d\u1ee5ng. C\u00f4ng ty \u0111\u00e3 chi 5,25 tri\u1ec7u USD cho d\u1ef1 \u00e1n n\u00e0y v\u00e0 Jack ph\u1ea3i quy\u1ebft \u0111\u1ecbnh s\u1ebd ti\u1ebfp t\u1ee5c hay h\u1ee7y b\u1ecf d\u1ef1 \u00e1n. Jack \u01b0\u1edbc t\u00ednh r\u1eb1ng \u0111\u1ec3 kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 n\u00e0y s\u1ebd ti\u00eau t\u1ed1n th\u00eam 1 tri\u1ec7u USD.\u00a0<\/p>\n<p>Cho d\u00f9 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh kinh doanh quy\u1ebft \u0111\u1ecbnh ti\u1ebfp t\u1ee5c v\u1edbi d\u1ef1 \u00e1n hay h\u1ee7y b\u1ecf n\u00f3, c\u00e1c chi ph\u00ed cho 9 th\u00e1ng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c l\u1ea5y l\u1ea1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng li\u00ean quan \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh, v\u00ec ch\u1ec9 n\u00ean xem x\u00e9t chi ph\u00ed v\u00e0 doanh thu ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai.\u00a0<\/p>\n<p>N\u1ebfu Jack h\u1ee7y d\u1ef1 \u00e1n, c\u00f4ng ty s\u1ebd ch\u1ecbu kho\u1ea3n l\u1ed7 5,25 tri\u1ec7u USD v\u00e0 c\u00f3 doanh thu l\u00e0 0 USD. N\u1ebfu ti\u1ebfp t\u1ee5c v\u1edbi d\u1ef1 \u00e1n, doanh thu trong t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty l\u00e0 10 tri\u1ec7u USD v\u00e0 chi ph\u00ed trong t\u01b0\u01a1ng lai ch\u1ec9 l\u00e0 2,75 tri\u1ec7u USD (1,75 tri\u1ec7u USD trong 7 tri\u1ec7u USD ban \u0111\u1ea7u c\u1ed9ng th\u00eam 1 tri\u1ec7u USD \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1).<\/p>\n<p>C\u00f4ng ty quy\u1ebft \u0111\u1ecbnh ti\u1ebfp t\u1ee5c th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n, nh\u1eadn doanh thu 10 tri\u1ec7u USD v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn l\u00e0 2 tri\u1ec7u USD.<\/p>\n<p>Suy ngh\u0129 h\u1ee3p l\u00ed ch\u1ec9 ra r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi n\u00ean tr\u00e1nh t\u00ednh \u0111\u1ebfn chi ph\u00ed ch\u00ecm khi quy\u1ebft \u0111\u1ecbnh m\u1ed9t h\u00e0nh \u0111\u1ed9ng trong t\u01b0\u01a1ng lai. M\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t quy\u1ebft \u0111\u1ecbnh l\u00e0 thay \u0111\u1ed5i qu\u00e1 tr\u00ecnh c\u1ee7a t\u01b0\u01a1ng lai. V\u00e0 v\u00ec kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i chi ph\u00ed ch\u00ecm, m\u1ed9t ng\u01b0\u1eddi n\u00ean tr\u00e1nh t\u00ednh \u0111\u1ebfn c\u00e1c chi ph\u00ed \u0111\u00f3 khi l\u1eadp quy\u1ebft \u0111\u1ecbnh.<\/p>\n<p>(Tham kh\u1ea3o:\u00a0 <i>Sunk Cost Dilemma;<\/i>\u00a0<i>Why You Should Ignore Sunk Costs in Decision Making,<\/i> <i>Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Th\u1ebf ti\u1ebfn tho\u00e1i l\u01b0\u1ee1ng nan c\u1ee7a chi ph\u00ed ch\u00ecm (ti\u1ebfng Anh: Sunk Cost Dilemma) m\u00f4 t\u1ea3 s\u1ef1 kh\u00f3 kh\u0103n v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac khi quy\u1ebft \u0111\u1ecbnh n\u00ean ti\u1ebfn h\u00e0nh hay t\u1eeb b\u1ecf m\u1ed9t d\u1ef1 \u00e1n, khi m\u00e0 \u0111\u00e3 t\u1ed1n th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c, nh\u01b0ng ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24480"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=24480"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24480\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=24480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=24480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=24480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}