{"id":24484,"date":"2023-12-06T12:17:18","date_gmt":"2023-12-06T12:17:18","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nha-lanh-dao-gia-price-leader-la-ai.html"},"modified":"2023-12-22T09:47:45","modified_gmt":"2023-12-22T02:47:45","slug":"nha-lanh-dao-gia-price-leader-la-ai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nha-lanh-dao-gia-price-leader-la-ai.html","title":{"rendered":"Nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u00e1 (Price leader) l\u00e0 ai?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/figcaption><\/figure>\n

Nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u00e1 (Price leader)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Price leader <\/b>d\u1ecbch ra ti\u1ebfng Vi\u1ec7t l\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u00e1<\/b> <\/i>hay ng\u01b0\u1eddi ch\u1ec9 \u0111\u1ea1o gi\u00e1<\/b>.<\/p>\n

Nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u00e1 hay ng\u01b0\u1eddi ch\u1ec9 \u0111\u1ea1o gi\u00e1<\/em>\u00a0l\u00e0 doanh nghi\u1ec7p thi\u1ebft l\u1eadp gi\u00e1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u00e0ng h\u00f3a hay d\u1ecbch v\u1ee5 v\u00e0 l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean thay \u0111\u1ed5i gi\u00e1 c\u1ea3, sau \u0111\u00f3 c\u00e1c nh\u00e0 cung c\u1ea5p c\u1ea1nh tranh l\u00e0m theo.<\/p>\n

Hi\u1ec3u theo c\u00e1ch \u0111\u01a1n gi\u1ea3n, nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u00e1 l\u00e0 m\u1ed9t c\u00f4ng ty ki\u1ec3m so\u00e1t vi\u1ec7c x\u00e1c \u0111\u1ecbnh gi\u00e1 h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 tr\u00ean\u00a0th\u1ecb tr\u01b0\u1eddng.<\/p>\n

*L\u00e3nh \u0111\u1ea1o gi\u00e1 hay ch\u1ec9 \u0111\u1ea1o gi\u00e1 (Price leadership)<\/i> l\u00e0 s\u1ef1 \u0111\u1ea3m nh\u1eadn tr\u00e1ch nhi\u1ec7m v\u1ec1 h\u00ecnh th\u00e0nh gi\u00e1 c\u1ea3 cho ng\u00e0nh c\u1ee7a m\u1ed9t c\u00f4ng ty.<\/p>\n

\u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch ph\u00e1t t\u00edn hi\u1ec7u v\u1ec1 gi\u00e1 nh\u1eb1m t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng sinh l\u1ee3i c\u1ee7a ch\u00ednh s\u00e1ch th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m gi\u1eefa c\u00e1c c\u00f4ng ty. Cho \u0111\u1ebfn nay, c\u00f3 ba d\u1ea1ng l\u00e3nh \u0111\u1ea1o gi\u00e1 th\u01b0\u1eddng g\u1eb7p \u0111\u00f3 l\u00e0:<\/p>\n

(1)\u00a0C\u00f4ng ty ch\u1ec9 \u0111\u1ea1o hay c\u00f2n g\u1ecdi l\u00e0 c\u00f4ng ty th\u1ed1ng tr\u1ecb (Dominant firm), t\u1ee9c c\u00f4ng ty c\u00f3 \u0111\u1ecba v\u1ecb h\u00f9ng m\u1ea1nh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u00ednh \u0111\u1ecba v\u1ecb n\u00e0y \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng ty nh\u1ecf h\u01a1n tu\u00e2n th\u1ee7 gi\u00e1 c\u1ea3 m\u00e0 n\u00f3 qui \u0111\u1ecbnh;<\/p>\n

(2) L\u00e3nh \u0111\u1ea1o gi\u00e1 theo m\u00f4 h\u00ecnh phong v\u0169 bi\u1ec3u (Barometric model)<\/p>\n

Theo m\u00f4 h\u00ecnh n\u00e0y, c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u1eeba nh\u1eadn l\u00e0 m\u1ee9c gi\u00e1 do nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u00e1<\/i> \u0111\u01b0a ra ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u00ec v\u1eady s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn nh\u1eefng thay \u0111\u1ed5i gi\u00e1 theo quy\u1ebft \u0111\u1ecbnh c\u1ee7a nh\u00e0 l\u00e3nh \u0111\u1ea1o.<\/p>\n

(3) L\u00e3nh \u0111\u1ea1o gi\u00e1 theo m\u00f4 h\u00ecnh th\u00f4ng \u0111\u1ed3ng (Collusive model)<\/p>\n

M\u00f4 h\u00ecnh th\u00f4ng \u0111\u1ed3ng ph\u1ed5 bi\u1ebfn \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng thi\u1ec3u quy\u1ec1n, n\u01a1i m\u1ed9t nh\u00f3m c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u1ecb tr\u01b0\u1eddng th\u00f4ng \u0111\u1ed3ng \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 cho c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. C\u00e1c c\u00f4ng ty nh\u1ecf h\u01a1n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 c\u1ee7a c\u00e1c c\u00f4ng ty l\u1edbn. M\u00f4 h\u00ecnh th\u00f4ng \u0111\u1ed3ng \u0111\u01b0\u1ee3c coi l\u00e0 b\u1ea5t h\u1ee3p ph\u00e1p n\u1ebfu m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd l\u00e0 l\u1eeba g\u1ea1t c\u00f4ng ch\u00fang.<\/p>\n

L\u01b0u \u00fd:<\/b> M\u1ed1i quan h\u1ec7 ng\u01b0\u1eddi ch\u1ec9 \u0111\u1ea1o – ng\u01b0\u1eddi l\u00e0m theo l\u00e0 \u0111\u1eb7c t\u00ednh \u0111i\u1ec3n h\u00ecnh c\u1ee7a th\u1ecb tr\u01b0\u1eddng thi\u1ec3u quy\u1ec1n trong vi\u1ec7c ph\u1ed1i h\u1ee3p c\u00e1c bi\u1ec7n ph\u00e1p thay \u0111\u1ed5i gi\u00e1 c\u1ea3 v\u00e0 c\u00f3 xu h\u01b0\u1edbng d\u1eabn t\u1edbi vi\u1ec7c c\u00e1c nh\u00e0 \u0111\u1ed9c quy\u1ec1n b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 v\u1edbi gi\u00e1 c\u1ea3 gi\u1ed1ng nhau.<\/p>\n

\u00dd ngh\u0129a<\/font><\/h3>\n

– H\u00e0nh \u0111\u1ed9ng c\u1ee7a nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u00e1<\/b> khi\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c ngo\u00e0i vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a h\u1ecd kh\u1edbp v\u1edbi gi\u00e1 do ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o gi\u00e1 \u0111\u1eb7t ra.<\/p>\n

– C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u00e1 th\u01b0\u1eddng l\u00e0 c\u00e1c c\u00f4ng ty l\u1edbn trong ng\u00e0nh c\u00f3 chi ph\u00ed s\u1ea3n xu\u1ea5t\u00a0th\u1ea5p nh\u1ea5t\u00a0v\u00e0 do \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 gi\u1ea3m gi\u00e1 b\u00e1n \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi m\u1ee9c gi\u00e1 thi\u1ebft l\u1eadp b\u1edfi nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u00e1<\/i>, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee9c gi\u00e1 b\u00e1n cao h\u01a1n, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u1ea3m th\u1ecb ph\u1ea7n cho h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u1eeb \u0111i\u1ec3n Kinh t\u1ebf h\u1ecdc, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n; Corporate Finance Institute)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u00e1 (ti\u1ebfng Anh: Price leader) l\u00e0 m\u1ed9t c\u00f4ng ty ki\u1ec3m so\u00e1t vi\u1ec7c x\u00e1c \u0111\u1ecbnh gi\u00e1 h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24484"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=24484"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24484\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=24484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=24484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=24484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}