{"id":24488,"date":"2023-12-06T12:17:33","date_gmt":"2023-12-06T12:17:33","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tang-truong-tu-than-organic-growth-la-gi.html"},"modified":"2023-12-22T09:47:46","modified_gmt":"2023-12-22T02:47:46","slug":"tang-truong-tu-than-organic-growth-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tang-truong-tu-than-organic-growth-la-gi.html","title":{"rendered":"T\u0103ng tr\u01b0\u1edfng t\u1ef1 th\u00e2n (Organic Growth) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Sitkins Group, Inc<\/p>\n<\/figcaption><\/figure>\n

T\u0103ng tr\u01b0\u1edfng t\u1ef1 th\u00e2n (Organic Growth)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Thu\u1eadt ng\u1eef ‘Organic Growth<\/b>” t\u1ea1m d\u1ecbch ra ti\u1ebfng Vi\u1ec7t l\u00e0 t\u0103ng tr\u01b0\u1edfng t\u1ef1 th\u00e2n<\/i>, t\u0103ng tr\u01b0\u1edfng t\u1eeb b\u00ean trong<\/i> hay t\u0103ng tr\u01b0\u1edfng h\u1eefu c\u01a1<\/i>.<\/p>\n

T\u0103ng tr\u01b0\u1edfng t\u1ef1 th\u00e2n<\/i> l\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng m\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch t\u0103ng s\u1ea3n l\u01b0\u1ee3ng v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb b\u00ean trong.<\/p>\n

T\u0103ng tr\u01b0\u1edfng t\u1ef1 th\u00e2n<\/i> kh\u00f4ng bao g\u1ed3m l\u1ee3i nhu\u1eadn ho\u1eb7c t\u0103ng tr\u01b0\u1edfng \u0111\u00f3ng g\u00f3p t\u1eeb c\u00e1c th\u01b0\u01a1ng v\u1ee5 th\u00e2u t\u00f3m, mua l\u1ea1i ho\u1eb7c s\u00e1p nh\u1eadp v\u00ec c\u00e1c th\u01b0\u01a1ng v\u1ee5 n\u00eau tr\u00ean kh\u00f4ng t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u00ean trong c\u1ee7a c\u00f4ng ty. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 v\u1eady \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0t\u0103ng tr\u01b0\u1edfng ngo\u1ea1i sinh\u00a0(t\u0103ng tr\u01b0\u1edfng v\u00f4 c\u01a1).<\/p>\n

\u0110\u1eb7c tr\u01b0ng v\u00e0 \u00fd ngh\u0129a c\u1ee7a t\u0103ng tr\u01b0\u1edfng t\u1ef1 th\u00e2n<\/font><\/h3>\n

– Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng t\u1ef1 th\u00e2n<\/b> t\u00ecm c\u00e1ch t\u1ed1i \u0111a h\u00f3a t\u0103ng tr\u01b0\u1edfng t\u1eeb b\u00ean trong. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c c\u00f4ng ty s\u1ebd s\u1eed d\u1ee5ng t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 v\u00e0 thu nh\u1eadp, tr\u00ean c\u01a1 s\u1edf h\u00e0ng qu\u00ed ho\u1eb7c h\u00e0ng n\u0103m, nh\u01b0 c\u00e1c s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t\/ hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u0103ng tr\u01b0\u1edfng h\u1eefu c\u01a1.<\/p>\n

– Vi\u1ec7c theo \u0111u\u1ed5i t\u0103ng tr\u01b0\u1edfng t\u1ef1 th\u00e2n<\/i> th\u01b0\u1eddng bao g\u1ed3m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, chi\u1ebfn d\u1ecbch ra m\u1eaft d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

Lo\u1ea1i t\u0103ng tr\u01b0\u1edfng n\u00e0y r\u1ea5t quan tr\u1ecdng b\u1edfi v\u00ec c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 mu\u1ed1n th\u1ea5y r\u1eb1ng m\u1ed9t c\u00f4ng ty m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ea7u t\u01b0, ho\u1eb7c d\u1ef1 \u0111\u1ecbnh \u0111\u1ea7u t\u01b0, c\u00f3 kh\u1ea3 n\u0103ng ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n so v\u1edbi n\u0103m tr\u01b0\u1edbc – \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn t\u1edbi k\u1ebft qu\u1ea3 l\u00e0 gi\u00e1 c\u1ed5 phi\u1ebfu cao h\u01a1n ho\u1eb7c c\u1ed5 t\u1ee9c \u0111\u01b0\u1ee3c chia nhi\u1ec1u h\u01a1n.<\/p>\n

– Trong m\u1ed9t s\u1ed1 ng\u00e0nh c\u00f4ng nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u00e1n l\u1ebb, t\u0103ng tr\u01b0\u1edfng t\u1ef1 th\u00e2n<\/b> \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ho\u1eb7c m\u1ee9c t\u0103ng t\u01b0\u1edfng c\u00f3 th\u1ec3 so s\u00e1nh (comparable growth).<\/p>\n

Same-store sales\/Comparable-store sales (t\u1ea1m d\u1ecbch: doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng ho\u1eb7c doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 so s\u00e1nh) \u0111o l\u01b0\u1eddng s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng hi\u1ec7n t\u1ea1i so v\u1edbi doanh s\u1ed1 c\u1ee7a ch\u00ednh c\u1eeda h\u00e0ng \u0111\u00f3 trong qu\u00e1 kh\u1ee9.<\/p>\n

– \u00d0\u00e2y l\u00e0 s\u1ed1 li\u1ec7u t\u00e0i ch\u00ednh m\u00e0 c\u00e1c c\u00f4ng ty trong ng\u00e0nh b\u00e1n l\u1ebb th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u1ed5ng doanh s\u1ed1 ph\u00e1t sinh tr\u00ean c\u00e1c c\u1eeda h\u00e0ng \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (th\u01b0\u1eddng l\u00e0 qu\u00ed, n\u0103m ho\u1eb7c th\u1eddi gian d\u00e0i h\u01a1n) so v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u1ef1 c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian trong qu\u00e1 kh\u1ee9.<\/p>\n

– S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng (doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 so s\u00e1nh) kh\u00f4ng bao g\u1ed3m y\u1ebfu t\u1ed1 t\u0103ng tr\u01b0\u1edfng t\u1eeb vi\u1ec7c m\u1edf c\u1eeda h\u00e0ng m\u1edbi ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng mua l\u1ea1i v\u00e0 s\u00e1p nh\u1eadp.<\/p>\n

– C\u00e1c c\u00f4ng ty nh\u01b0 Walmart, Costco v\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn kh\u00e1c cung c\u1ea5p b\u00e1o c\u00e1o h\u00e0ng qu\u00ed \u0111\u1ec3 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c nh\u00e0 ph\u00e2n t\u00edch d\u1ec5 d\u00e0ng nh\u1eadn ra \u00fd t\u01b0\u1edfng v\u1ec1 s\u1ef1 t\u0103ng tr\u01b0\u1edfng h\u1eefu c\u01a1 c\u1ee7a h\u1ecd. Walmart \u0111\u00e3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00ean 2,6% trong qu\u00fd IV .<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n T\u0103ng tr\u01b0\u1edfng t\u1ef1 th\u00e2n (ti\u1ebfng Anh: Organic Growth) l\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng m\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch t\u0103ng s\u1ea3n l\u01b0\u1ee3ng v\u00e0 doanh thu b\u00e1n h\u00e0ng t\u1eeb b\u00ean trong.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24488"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=24488"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24488\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=24488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=24488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=24488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}