{"id":24539,"date":"2023-12-06T12:20:28","date_gmt":"2023-12-06T12:20:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tien-ich-ve-so-huu-possession-utility-la-gi.html"},"modified":"2023-12-22T09:50:56","modified_gmt":"2023-12-22T02:50:56","slug":"tien-ich-ve-so-huu-possession-utility-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tien-ich-ve-so-huu-possession-utility-la-gi.html","title":{"rendered":"Ti\u1ec7n \u00edch v\u1ec1 s\u1edf h\u1eefu (Possession Utility) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">H\u00ecnh minh h\u1ecda<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ti\u1ec7n \u00edch v\u1ec1 s\u1edf h\u1eefu (Possession Utility)<\/font><\/h2>\n<p><b>\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n<p><b>Ti\u1ec7n \u00edch v\u1ec1 s\u1edf h\u1eefu<\/b> trong ti\u1ebfng Anh l\u00e0 <b>Possession Utility<\/b>.<\/p>\n<p>C\u00f3 b\u1ed1n lo\u1ea1i ti\u1ec7n \u00edch \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m. \u0110\u00f3 l\u00e0\u00a0ti\u1ec7n \u00edch v\u1ec1 h\u00ecnh th\u1ee9c\u00a0(form utility), ti\u1ec7n \u00edch v\u1ec1 s\u1edf h\u1eefu (possession utility), ti\u1ec7n \u00edch v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m (place utility) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0\u00a0ti\u1ec7n \u00edch v\u1ec1 th\u1eddi gian\u00a0(time utility).<\/p>\n<p><i>Ti\u1ec7n \u00edch s\u1edf h\u1eefu<\/i> l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c khi mua s\u1ea3n ph\u1ea9m v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 quy\u1ec1n l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m theo m\u1ee5c \u0111\u00edch m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra ho\u1eb7c b\u1ea5t k\u00ec m\u1ee5c \u0111\u00edch n\u00e0o kh\u00e1c m\u00e0 h\u1ecd mu\u1ed1n.<\/p>\n<p>Hi\u1ec3u theo c\u00e1ch \u0111\u01a1n gi\u1ea3n, <i>ti\u1ec7n \u00edch s\u1edf h\u1eefu <\/i>l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 b\u1ea5t k\u00ec m\u1ee5c \u0111\u00edch n\u00e0o m\u00e0 h\u1ecd mong mu\u1ed1n.<\/p>\n<p>V\u00ed d\u1ee5, ng\u01b0\u1eddi ta th\u01b0\u1eddng s\u1eed d\u1ee5ng x\u00f4 \u0111\u1ec3 ch\u1ee9a n\u01b0\u1edbc. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u1eadm ch\u00ed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng x\u00f4 \u0111\u1ec3 l\u01b0u tr\u1eef \u0111\u1ed3 gia d\u1ee5ng nh\u1ecf, \u0111\u1ed3 ch\u01a1i tr\u1ebb em&#8230;<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng ti\u1ec7n \u00edch s\u1edf h\u1eefu cho s\u1ea3n ph\u1ea9m?<\/font><\/h3>\n<p>&#8211; C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham gia b\u00e1n ch\u1ecbu s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u0103ng ti\u1ec7n \u00edch s\u1edf h\u1eefu cho s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u00e0 ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p ngay c\u1ea3 khi h\u1ecd kh\u00f4ng c\u00f3 \u0111\u1ee7 ti\u1ec1n, v\u00ec th\u1ef1c t\u1ebf l\u00e0 h\u1ecd v\u1eabn c\u00f3 th\u1ec3 nh\u1eb7t nh\u1eefng th\u1ee9 h\u1ecd th\u00edch v\u00e0 r\u1eddi \u0111i v\u1edbi l\u1eddi h\u1ee9a s\u1ebd tr\u1ea3 ti\u1ec1n sau.<\/p>\n<p>&#8211; Tr\u00ean th\u1ef1c t\u1ebf, ph\u01b0\u01a1ng th\u1ee9c b\u00e1n ch\u1ecbu, tr\u1ea3 g\u00f3p s\u1ea3n ph\u1ea9m th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p, nh\u00e3n hi\u1ec7u s\u1eed d\u1ee5ng kh\u00e1 th\u01b0\u1eddng xuy\u00ean v\u00ec t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3. M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua ch\u1ecbu hay mua tr\u1ea3 g\u00f3p c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, xe h\u01a1i&#8230;<\/p>\n<p>&#8211; Ngo\u00e0i ra, vi\u1ec7c t\u0103ng t\u00ednh d\u1ec5 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m s\u1ebd th\u00fac \u0111\u1ea9y ti\u1ec7n \u00edch v\u1ec1 s\u1edf h\u1eefu ho\u1eb7c t\u0103ng gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn\u00a0c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5: cung c\u1ea5p c\u00e1c \u0111i\u1ec1u kho\u1ea3n t\u00e0i ch\u00ednh thu\u1eadn l\u1ee3i \u0111\u1ed1i v\u1edbi quy\u1ec1n s\u1edf h\u1eefu xe h\u01a1i, thi\u1ebft b\u1ecb ho\u1eb7c nh\u00e0 \u1edf c\u00f3 th\u1ec3 s\u1ebd t\u1ea1o ra ti\u1ec7n \u00edch s\u1edf h\u1eefu cho c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3 t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: MBA Skool.com; Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Ti\u1ec7n \u00edch v\u1ec1 s\u1edf h\u1eefu (ti\u1ebfng Anh: Possession Utility) l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c khi mua s\u1ea3n ph\u1ea9m v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 quy\u1ec1n l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m theo m\u1ee5c \u0111\u00edch m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra ho\u1eb7c b\u1ea5t k\u00ec m\u1ee5c \u0111\u00edch n\u00e0o kh\u00e1c m\u00e0 h\u1ecd mu\u1ed1n.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24539"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=24539"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24539\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=24539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=24539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=24539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}