{"id":24545,"date":"2023-12-06T12:21:18","date_gmt":"2023-12-06T12:21:18","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tien-ich-ve-thoi-gian-time-utility-la-gi.html"},"modified":"2023-12-22T09:48:00","modified_gmt":"2023-12-22T02:48:00","slug":"tien-ich-ve-thoi-gian-time-utility-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tien-ich-ve-thoi-gian-time-utility-la-gi.html","title":{"rendered":"Ti\u1ec7n \u00edch v\u1ec1 th\u1eddi gian (Time Utility) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Energy Management Collaborative<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ti\u1ec7n \u00edch v\u1ec1 th\u1eddi gian (Time Utility)<\/font><\/h2>\n<p><b>\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n<p><b>Ti\u1ec7n \u00edch v\u1ec1 th\u1eddi gian<\/b> trong ti\u1ebfng Anh l\u00e0 <b>Time Utility<\/b>.<\/p>\n<p><i>Ti\u1ec7n \u00edch th\u1eddi gian <\/i>t\u1ed3n t\u1ea1i khi m\u1ed9t c\u00f4ng ty t\u1ed1i \u0111a h\u00f3a s\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m \u0111\u00f3 trong th\u1eddi gian thu\u1eadn ti\u1ec7n nh\u1ea5t ho\u1eb7c trong th\u1eddi gian kh\u00e1ch h\u00e0ng mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c n\u00f3.<\/p>\n<p>Hi\u1ec3u theo c\u00e1ch \u0111\u01a1n gi\u1ea3n, <i>ti\u1ec7n \u00edch v\u1ec1 th\u1eddi gian<\/i> l\u00e0 gi\u00e1 tr\u1ecb gia t\u0103ng khi c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 v\u00e0o \u0111\u00fang l\u00fac c\u1ea7n n\u00f3.<\/p>\n<p><i>Ti\u1ec7n \u00edch v\u1ec1 th\u1eddi gian<\/i> c\u00f3 th\u1ec3 x\u1ea3y ra ngay trong m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh, c\u0169ng c\u00f3 th\u1ec3 x\u1ea3y ra tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c coi l\u00e0 kh\u00f4ng gi\u00fap \u00edch cho kh\u00e1ch h\u00e0ng khi kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0o \u0111\u00fang l\u00fac anh ta\/c\u00f4 ta c\u1ea7n n\u00f3.<\/p>\n<p>C\u00e1c c\u00f4ng ty ph\u00e2n t\u00edch c\u00e1ch t\u1ea1o ra ho\u1eb7c t\u1ed1i \u0111a h\u00f3a ti\u1ec7n \u00edch v\u1ec1 th\u1eddi gian c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh qui tr\u00ecnh s\u1ea3n xu\u1ea5t, l\u1eadp k\u1ebf ho\u1ea1ch h\u1eadu c\u1ea7n cho s\u1ea3n xu\u1ea5t v\u00e0 giao h\u00e0ng.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Li\u00ean h\u1ec7 th\u1ef1c ti\u1ec5n<\/font><\/h3>\n<p>&#8211; Nhi\u1ec1u c\u00f4ng ty \u0111\u00e0o t\u1ea1o cho c\u00e1c chuy\u00ean gia kinh doanh, chuy\u00ean gia ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o v\u1ec1 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng &#8211; nh\u1eefng th\u1ee9 t\u1ea1o ra ch\u1ee9c n\u0103ng ti\u1ec7n \u00edch.<\/p>\n<p>&#8211; C\u00f3 b\u1ed1n lo\u1ea1i ti\u1ec7n \u00edch \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m. \u0110\u00f3 l\u00e0 ti\u1ec7n \u00edch v\u1ec1 h\u00ecnh th\u1ee9c (hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ec7n \u00edch v\u1ec1 h\u00ecnh d\u00e1ng, m\u1eabu m\u00e3 &#8211; form utility), ti\u1ec7n \u00edch v\u1ec1 s\u1edf h\u1eefu (possession utility), ti\u1ec7n \u00edch v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m (place utility) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 ti\u1ec7n \u00edch v\u1ec1 th\u1eddi gian (time utility).<\/p>\n<p>&#8211; Vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 nh\u1eadn th\u1ee9c \u0111\u00fang \u0111\u1eafn nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 r\u1ea5t quan tr\u1ecdng khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u00f4ng ty quy\u1ebft \u0111\u1ecbnh khi n\u00e0o s\u1ebd t\u0103ng s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a, d\u1ef1 tr\u1eef h\u00e0ng t\u1ed3n kho v\u00e0 khi n\u00e0o n\u00ean ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch marketing quan tr\u1ecdng c\u1ee7a h\u1ecd.<\/p>\n<p>&#8211; T\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u h\u00e0ng ng\u00e0y, m\u00f9a l\u1ec5 ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n th\u1eddi ti\u1ebft, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd kh\u00e1c nhau.\u00a0\u0110\u1ea3m b\u1ea3o r\u1eb1ng h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c giao \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u00ecnh th\u00e0nh<i> ti\u1ec7n \u00edch v\u1ec1 th\u1eddi gian<\/i>.<\/p>\n<p><b>V\u00ed d\u1ee5<\/b><\/p>\n<p>Nhu c\u1ea7u v\u1ec1 \u0111\u1ed3 u\u1ed1ng l\u1ea1nh th\u01b0\u1eddng t\u0103ng trong m\u00f9a h\u00e8 v\u00e0 do \u0111\u00f3 c\u00e1c c\u00f4ng ty nh\u01b0 Coco-cola v\u00e0 Pepsi t\u0103ng s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3ng c\u00e1o trong giai \u0111o\u1ea1n cao \u0111i\u1ec3m n\u00e0y.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: MBA Skool.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Ti\u1ec7n \u00edch v\u1ec1 th\u1eddi gian (ti\u1ebfng Anh: Time Utility) l\u00e0 gi\u00e1 tr\u1ecb gia t\u0103ng khi c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 v\u00e0o \u0111\u00fang l\u00fac c\u1ea7n n\u00f3.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24545"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=24545"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24545\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=24545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=24545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=24545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}